The Alaffia Advantage

• Fair Trade Certified/Fair for Life (entire organization, not just single ingredients) • Traditional West African ingredients • Supports economic initiatives empowering communities in West Africa • Handcrafted • Free of parabens and synthetic fragrances Alaffia EveryDay Shea • No animal testing and vegan

Alaffia is a Washington State skin, hair and body care Available as: company with deep roots in Western Africa. The word ‘alaffia’ is a common West African greeting meaning a state of peace, health and well-being. The company’s Product Size Code UPC Unscented Shea & mission is to alleviate poverty and advance gender 06180 Lemongrass Body Lotion 950 mL 1 87132 00530 8 equality through the fair trade of indigenous resources Lavender Shea & 06181 and community empowerment initiatives. Lemongrass Body Lotion 950 mL 1 87132 00531 5

Vanilla Shea & Lemongrass The organization and their products are fair trade 06182 Body Lotion 950 mL 1 87132 00532 2 certified and they work closely with shea butter and Unscented Shea Butter 06183 coconut farmer co-operatives with over 700 members. Neem Body Wash 950 mL 1 87132 00535 3

They are certified fair trade by IMO, the Institute for Lavender Shea Butter Neem 06184 Marketecology, and proceeds from sales return to Body Wash 950 mL 1 87132 00536 0 West African communities to support empowerment Vanilla Mint Shea Butter 950 mL 06185 1 87132 00537 7 and gender equality programs, including reforestation, Neem Body Wash Lavender Shea Butter school supplies, eyeglasses, bicycles, maternal care 06186 Shampoo 950 mL 1 87132 00540 7 and school construction projects. Lavender Shea Butter 950 mL 06187 1 87132 00541 4 EveryDay Shea: Value lines of shea-based and Conditioner Vanilla Mint Shea Butter 06188 coconut-based beauty products for the health Shampoo 950 mL 1 87132 00542 1 conscious consumer on a budget. Effective Vanilla Mint Shea Butter 06189 handcrafted ingredients nourish the body and are Conditioner 950 mL 1 87132 00543 8 suitable for everyday use.

florahealth.com | @florahealthy | #BeFloraHealthy | 1.888.436.6697 Alaffia EveryDay Shea

INGREDIENT SUMMARY Unscented Shea Butter Neem Body Wash Azadirachta indica (Neem) Leaf* Aqueous Extract, Coconut: Ingredients: Saponified Butyrospermum parkii (Shea) Butter* and Cocos Alaffia uses both coconut oil and coconut water in their nucifera (Coconut) Oil*, Cocamidopropyl Betaine. formulations. The water is for hydration and electrolyte balance. Unlike with most products, the oil is not pressed. *Certified Fair Trade by IMO Instead, it is fermented according to traditional methods, resulting in a smooth, creamy texture. The coconuts Lavender Shea Butter Neem Body Wash are grown on small-scale cooperative farms in an Ingredients: Azadirachta indica (Neem) Leaf* Aqueous Extract, environmentally sustainable way. Cocamidopropyl Betaine, Saponified Butyrospermum parkii (Shea) Butter* and Cocos nucifera (Coconut) Oil*, Lavandula Neem: hybrida (Lavender) Oil. An evergreen tree known as “the pharmacy tree”; anti- inflammatory, anti-bacterial, antioxidant, anti-fungal and *Fair for Life Fair Trade certified ingredient good for flaky, dry skin and dandruff. Vanilla Mint Shea Butter Neem Body Wash

Shea Butter: Ingredients: Azadirachta indica (Neem) Leaf* Aqueous Extract, Made from the wild-crafted nuts of the shea tree and has Saponified Butyrospermum parkii (Shea) Butter* and Cocos moisturizing properties for skin; an emollient (softens, soothes nucifera (Coconut) Oil*, Cocamidopropyl Betaine, Vanilla planifolia skin) and humectant (helps retain moisture) and contains (Vanilla) Extract, Mentha viridis (Spearmint) Leaf Oil. the following fatty acids: oleic acid (40–60%), stearic acid *Certified Fair Trade by IMO (20–50%), linoleic acid (3–11%), palmitic acid (2–9%). Lavender Shea Butter Shampoo Red Palm Oil: Ingredients: Butyrospermum parkii (Shea) Leaf* Aqueous A natural part of the West African diet also used in body Extract, Saponified Butyrospermum parkii (Shea) Butter* and care. Fair trade certified and sourced from small farms in Cocos nucifera (Coconut) Oil*, Cocamidopropyl Betaine, Decyl Togo, West Africa, so that its harvest and use does not Glucoside, Lavandula hybrida (Lavender) Oil. disrupt orangutan habitats in Asia. *Certified Fair Trade by IMO

ALAFFIA EVERYDAY SHEA LINEUP Lavender Shea Butter Conditioner Ingredients: Butyrospermum parkii (Shea) Leaf* Aqueous Unscented Shea & Lemongrass Body Lotion Extract, Butyrospermum parkii (Shea) Butter*, Cetearyl Alcohol, Cymbopogon citratus (Lemongrass) Aqueous Ingredients: Behentrimonium Chloride, Emulsifying Wax, Stearic Acid, Extract, Butyrospermum parkii (Shea) Leaf* Aqueous Extract, Phenoxyethanol, Lavandula hybrida (Lavender) Oil, Potassium Butyrospermum parkii (Shea) Butter*, Emulsifying Wax, Stearic Sorbate, Ascorbic Acid, D-Limonene. Acid, Phenoxyethanol, Elaeis guineensis (Red Palm) Oil*, Potassium Sorbate, Ascorbic Acid, D-Limonene. *Certified Fair Trade by IMO *Certified Fair Trade by IMO Vanilla Mint Shea Butter Shampoo Ingredients: Butyrospermum parkii (Shea) Leaf* Aqueous Lavender Shea & Lemongrass Body Lotion Extract, Cocamidopropyl Betaine, Saponified Butyrospermum Cymbopogon citratus (Lemongrass) Aqueous Ingredients: parkii (Shea) Butter* and Cocos nucifera (Coconut) Oil*, Decyl Extract, Butyrospermum parkii (Shea) Leaf* Aqueous Extract, Glucoside, Vanilla planifolia (Vanilla) Extract, Mentha viridis Butyrospermum parkii (Shea) Butter*, Emulsifying Wax, Stearic Acid, (Spearmint) Leaf Oil. Lavandula hybrida (Lavender) Oil, Phenoxyethanol, Elaeis guineensis (Red Palm) Oil*, Potassium Sorbate, Ascorbic Acid, D-Limonene. *Certified Fair Trade by IMO *Certified Fair Trade by IMO Vanilla Mint Butter Conditioner Ingredients: Butyrospermum parkii (Shea) Leaf* Aqueous Vanilla Shea & Lemongrass Body Lotion Extract, Butyrospermum parkii (Shea) Butter*, Cetearyl Alcohol, Cymbopogon citratus (Lemongrass) Aqueous Ingredients: Behentrimonium Chloride, Emulsifying Wax, Stearic Acid, Extract, Butyrospermum parkii (Shea) Leaf* Aqueous Extract, Phenoxyethanol, Vanilla planifolia (Vanilla) Extract, Mentha Butyrospermum parkii (Shea) Butter*, Emulsifying Wax, Stearic viridis (Spearmint) Leaf Oil, Potassium Sorbate, Ascorbic Acid, Acid, Phenoxyethanol, Vanilla planifolia (Vanilla) Extract, Elaeis D-Limonene. guineensis (Red Palm) Oil*, Potassium Sorbate, Ascorbic Acid, D-Limonene. *Certified Fair Trade by IMO *Certified Fair Trade by IMO For retailer use only. Not intended for distribution to consumers.

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