Tourism Walla Walla Annual Meeting Growing Tourism, Building Partnerships Presented by David Blandford | January 15, 2015
Photo: Nick Hall Origin of Overnight Visitors to Seattle
International 8% INTERNATIONAL VISITORS TOP COUNTRIES
CANADA JAPAN CHINA KOREA U.K. GERMANY FRANCE
DOMESTIC VISITORS Domestic 92% TOP 4 STATES OF RESIDENCE
WASHINGTON CALIFORNIA OREGON NEW YORK 32% 16% 12% 5%
Source: Tourism Economics, 2013
visitseattle.org 2 International Arrivals Arrivals with Port of Entry: Seattle August 2014 YTD
China Germany 68,042 (+33% YOY) 21,012 (+1% YOY) Japan France 41,138 (-26% YOY) 11,966 (+13% YOY)
United Kingdom Australia 31,949 (+33% YOY) 3,464 (-22% YOY)
Korea Hong Kong 26,622 (+16% YOY) 2,904 (+47% YOY)
India Mexico* 19,809 (+24% YOY) 995 (51% YOY)
*Excludes entry by land visitseattle.org 3 2014 vs. 2013
Country of Origin Total Expenditures / Spend
China +13% Germany +2% United Kingdom +6% Korea +2%
Source: VisaVue
visitseattle.org 4 King County | Spend by Segment | Q1 & Q2 2014
CHINA JAPAN Total Spend: Total Spend: 10% 13% 16% 5% 30% 9% 12%
9%
63% 35% SOUTH KOREA Total Spend: 18% 17% Lodging Retail 7% Restaurants Cruise Lines 11% Other
46% Source: VisaVue
visitseattle.org 5 King County | Spend by Segment | Q1 & Q2 2014
FRANCE UNITED KINGDOM Total Spend: 16% Total Spend: 12%
33% 36% 12% 29% 9%
29% 6% 17% GERMANY 17% Total Spend: 26% Lodging Retail Restaurants 21% Cruise Lines Other
8% 29% Source: VisaVue
visitseattle.org 6 International/Overseas Service
visitseattle.org Recent Seattle Air Service
• Delta Air Lines – Seoul-Seattle, June, 2014 • Delta Air Lines – Hong Kong-Seattle, June 2014 • Delta Air Lines – London-Seattle, March 2014 • Delta Air Lines – Shanghai-Seattle • Delta Air Lines – Tokyo Haneda-Seattle, June 2013 • All Nippon Airways (ANA) – Tokyo-Seattle, 2012 • Emirates Airlines – Dubai-Seattle, 2012 • Condor Airlines – Frankfurt-Seattle, 2011 (seasonal) • Delta Air Lines – Osaka and Beijing, 2010 • Icelandair – Reykjavik-Seattle, 2009 • Hainan Airlines – Beijing-Seattle, 2008 • Lufthansa Airlines – Frankfurt-Seattle, 2008
visitseattle.org 8 Seattle: The Pacific Hub Delta Air Lines has increased its local presence in Seattle over the last three years. Alaska Airlines has responded with new routes of its own.
New Service
BOZEMAN (BZN) MAUI (OGG) Seasonal daily service Dec 20, 2014 - Jan 4, 2015. New daily nonstop service begins Dec 20, 2014. Sat nonstop flights Jan 10, 2015 - Mar 28, 2015. PALM SPRINGS (PSP) CALGARY (YYC)* New seasonal daily nonstop starting Dec 20, 2014. Two new daily nonstop flights begin Nov 3, 2014. PHOENIX (PHX) HONG KONG (HKG) 5 new daily nonstop flights beginning Dec 20, 2014. New daily nonstop service begins Jun 16, 2014. PORTLAND (PDX) JACKSON HOLE (JAC) 5 new daily nonstops begin Aug 1, 2014. Sat nonstop flights return Dec 20, 2014. SPOKANE (GEG) LOS CABOS (SJD)* 4 new daily nonstops begin Nov 3, 2014. Four weekly flights Dec 20, 2014 - Jan 10, 2015. TUCSON (TUS) Sat service begins Jan 17, 2015. New Saturday only flight starting Dec 20, 2014.
New Service
BALTIMORE (BWI) ALBUQUERQUE (ABQ) One new daily nonstop service begins Sep 2, 2014. One new daily nonstop service begins Sep 4, 2014. DETROIT (DTW) CANCUN (CUN) One new daily nonstop service begins Sep 4, 2014. One new daily nonstop service begins Nov 6, 2014.
visitseattle.org 9 Sea le’s Nonstop Intercon nental network rama cally has grown d Primarily due to the development of Sea le as Delta’s West Coast hub
Sea le’s nonstop intercon nental services in 2009 Delta service only to Tokyo-‐Narita and Amsterdam
Sea le’s nonstop intercon nental services in 2014 Delta’s West Coast Interna onal Gateway
Does not include des na ons in Canada or Mexico
Service Service on Delta to AMS Air Lines is twice daily in Summer Service on other carriers
visitseattle.org 10 Does not include des na ons in Canada or Mexico Delta has increased capacity and added new, unserved markets
New Sea le des na ons on Delta announced/inaugurated in 2013 and 2014 Previously unserved ci es in bold • Anchorage (ANC) • Los Cabos (SJD) • Spokane (GEG) • Boise (BOI) • Maui (Kahului) (OGG) • Tokyo-‐Haneda (HND) • Bozeman (BZN) • Palm Springs (PSP) • Tucson ( TUS) • Calgary (YYC) • Phoenix ( PHX) • Vancouver (YVR) • Denver (DEN) • Portland (PDX) • Fairbanks (FAI) • Puerto Vallarta (PVR) • Hong Kong ( HKG) • Sacramento (SMF) • Jackson Hole ( JAC) • San Diego (SAN) • Juneau (JNU) • San Francisco ( SFO) • Ketchikan ( KTN) • San Jose (SJC) • Las Vegas (LAS) • Seoul ( ICN) • London ( LHR) • Shanghai (PVG) • Los Angeles ( LAX) • Sitka (SIT)
Includes services announced in 2014 to . begin in 2015 visitseattle.org 11 Source: Delta Air Lines. Alaska has increased capacity and added new, unserved markets
New Sea le des na ons on Alaska announced/inaugurated in 2013 and 2014 Previously unserved ci es in bold
• Albuquerque ( ABQ) • Bal more (BWI) • Colorado Springs (COS) • Cancún* (CUN) • Detroit (DTW) • New Orleans ( MSY) • Omaha (OMA) • Salt Lake ( City SLC) • San Antonio ( SAT) • Tampa (TPA) • Washington-‐Dulles (IAD)
*Served by Alaska from Oct 2006—April 2010 Includes services announced in 2014 to begin in 2015 visitseattle.org 12 Source: Alaska Airlines Inbound Activity
NFL CHINA
JATA Board of Directors- Japan JATA BOARD OF DIRECTORS - JAPAN MEDIA FAM - JAPAN
MEDIA FAM - CHINA BRAND USA - GERMANY MEDIA FAM - FRANCE
visitseattle.org 13 Outbound Activity
ITB, BERLIN JATA TOURISM EXPO, JAPAN
KOREA SALES TRIP
visitseattle.org 14 Media Value Report 2014 International Advertising Equivalency
$35,000,000 $30,649,224 China $30,000,000 $9,938,918 Japan $25,000,000 $5,842,530 United Kingdom $20,000,000 $5,331,578 $15,000,000 Germany $4,537,985 $10,000,000 France $3,883,013 Media Values (USD) MediaValues $5,000,000 Korea $673,911 $0 Other Countries Total By Country $441,289 Jan – Dec 2014
visitseattle.org 15 Media Coverage
visitseattle.org 16 What Tourism Means for Washington
§. 155,000 jobs §. $900 billion annually in visitor spending §. $1.1 billion annually in state and local taxes
visitseattle.org 17 Our Competitors 2012/2013 State Tourism Budgets
Hawaii $75M Alaska $53M $17M Florida $56M $.48M Illinois $55M $12M California $50M $12M $7M Texas $37M $13M Michigan $27M
$15M Washington State reflects the $14M $15M WTA 2013 budget $50M $13M $7M
LCEDIR | October 2013
visitseattle.org 18 WTA Long-Term Funding Objectives
§. Tourism Industry funded §. Tourism Industry governed §. Dedicated and protected funds §. Accountability §. Demonstrate Return on Investment
visitseattle.org 19 WTA Next Steps
§. Fall: WTA Industry Survey §. Completed §. Submission of report to Legislature by Dec 1, 2014 §. Completed §. Draft legislation §. Submitted §. Tourism Summit, Olympia Feb 12 §. Save date! §. Get legislation passed in 2015 session §. Get back into the tourism game!
visitseattle.org 20 Contact Us State Tourism Websites
watourismalliance.com
experiencewa.com
visitseattle.org 21 Washington Wine
Washington has more than 850 wineries producing vintages from 11 distinct appellations. Washington is the 2nd largest producer of quality wines in the USA with more than 50,000 acres of vines.
visitseattle.org 22 March 28 – 29, 2015 | tastewashington.org
visitseattle.org 23 By the Numbers
§. Nation’s largest single-region wine & food event
§. 230 wineries and 74 restaurants participating
§. 6 educational seminars
§. 60 exhibitors
§. 5,500 attendance; ticket sales up 20% this year §. Expanded weekend event – Saturday-Sunday
§. New events: The New Vintage, Red & White Party
§. Hotel packages §. National advertising and PR
visitseattle.org 24 Thank you Walla Walla… Go Hawks!
visitseattle.org Photo: Seattlepi.com One Convention Place | 701 Pike Street, Suite 800 | Seattle, WA 98191 (206) 461.5800 | fax (206) 461.5855 visitseattle.org
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