Connected & Autonomous vehicles
AVL conference November 2016
Jonas Wilhelmsson Global Sales Director
Ericsson – Commercial in Confidence | 2016-11-22 | Page 1 3 major revolutions...
Ericsson – Commercial in Confidence | 2016-11-22 | Page 2 ...followed by
Ericsson – Commercial in Confidence | 2016-11-22 | Page 3 Digital disruption has already happened
› World’s largest taxi company owns no taxis (UBER) › Largest accommodation provider owns no real estate (AIRBNB) › Largest phone companies own no telco infrastructure (SKYPE, WECHAT) › World’s most valuable retailer has no inventory (ALIBABA) › Most popular media owner creates no content (FACEBOOK) › Fastest growing banks have no actual money (SOCIETYONE) › World’s largest movie house owns no cinemas (NETFLIX) › Largest software vendors don’t write the apps (APPLE & GOOGLE)
Ericsson – Commercial in Confidence | 2016-11-22 | Page 4 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN .
Ericsson – Commercial in Confidence | 2016-11-22 | Page 5 Connecting a business brings changes to business models
Ericsson – Commercial in Confidence | 2016-11-22 | Page 6 Everything that benefits from a connection will be connected
50 Our vision - 50 billion connected devices
40 15 years - 26 billion connected devices 30
25 years - 5 billion 20 connected people Connections (billion) 10 100 years - 1 billion connected places
Ericsson – Commercial in Confidence1900 | 2016-11-22 | Page 7 2015 SMART UTILITIES AUTOMOTIVE SUSTAINABLE CITIES
INTELLIGENT SHIPPING TRANSPORT SYSTEMS Our industries MOBILE PUBLIC SAFETY FINANCIAL SERVICES Ericsson – Commercial in Confidence | 2016-11-22 | Page 8 Why Connecting carS?
Ericsson – Commercial in Confidence | 2016-11-22 | Page 9 Ask the taxi driver...
Ericsson – Commercial in Confidence | 2016-11-22 | Page 10 Ask the taxi driver...
Plus one hidden in the door....
Ericsson – Commercial in Confidence | 2016-11-22 | Page 11 Ask the mobile operators...
”62% of net adds are vehicles”
Ericsson – Commercial in Confidence | 2016-11-22 | Page 12 Ask the consumers…
50 % of all drivers surveyed worldwide would switch brands to a comparable brand to get Connected Car services.
72 % of drivers would delay a car purchase by one year to buy a car with connected Car services from their preferred brand.
65 % of drivers surveyed after learning about Connected Car services consider them an important feature in their next car.
United States, Germany, Brazil, Japan and China and the survey was conducted by Ipsos in July/August 2014. Ericsson – Commercial in Confidence | 2016-11-22 | Page 13 Ericsson – Commercial in Confidence | 2016-11-22 | Page 14 DIGITAL TRANSFORMATION Volvo Cars example
M2M ECO SYSTEM NETWORKED SOCIETY / IOT Road Condition Warning E-Call Connected Safety
DEVICE DRIVEN BUSINESS DRIVEN INNOVATION DRIVEN
Telematics 1.0 Connected Car Connected Marketplace
Ericsson – Commercial in Confidence | 2016-11-22 | Page 15 Connecting ecosystems enabling the connected marketplace
› Live with Volvo Cars, since 2013 Dealer Automotive Media EM Agencies
Driver & Owner Insurance › Hundreds of thousands cars Companies
› Available in 160 markets CONNECTED App developer / Fleet Operator VEHICLE CLOUD Content Provider › Recognized with 15 Industry Awards Vehicle Energy / Utilities Companies
Repair Shop Support Center
Ericsson – Commercial in Confidence | 2016-11-22 | Page 16 Connecting ecosystems building industry solutions
Ericsson – Commercial in Confidence | 2016-11-22 | Page 17 ENABLED BY ONE IOT PLATFORM
M2M ECO SYSTEM NETWORKED SOCIETY / IOT Road Condition Warning E-Call Connected Safety
DEVICE DRIVENCONNECTIVITYBUSINESS * ENABLEMENTDRIVEN INNOVATION* ANALYTICS DRIVEN MONETIZATION * SECURITY
Telematics 1.0 Connected Car Connected Marketplace
Ericsson – Commercial in Confidence | 2016-11-22 | Page 18 Autonomous drive
Ericsson – Commercial in Confidence | 2016-11-22 | Page 19 Market trends
TOWARDS A NEW DISRUPTIVE MOBILITY & CLOUD ERA OF INDIVIDUAL MARKET WITH ARE CORE MOBILITY NEW ENTRANTS ENABLERS
Ericsson – Commercial in Confidence | 2016-11-22 | Page 20 Utilization = 2.3%
Ericsson – Commercial in Confidence | 2016-11-22 | Page 21 ECOSYSTEM OPPORTUNITIES
o FREE UP TIME o IMPROVED SAFETY DRIVER & OWNER
o CUSTOMER RELATIONSHIP OEM o NEW POINT OF SALE
o REACH NEW MARKETS NETWORK NEW REVENUE STREAMS OPERATOR o
o IMPROVED MOBILITY IN SMART CITIES o SAVED LIFES SOCIETY o SUSTAINABILITY
o REACH NEW MARKETS NEW ENTRANTS / o NEW POINT OF SALE DISRUPTORS
Ericsson – Commercial in Confidence | 2016-11-22 | Page 22 IMPROVED LINE OF SIGHT
MOBILITY & TRAFFIC MANAGEMENT FOR SMART CITIES
ENABLING SELF DRIVING STREAMING DATA PROCESSING & CARS ON CITY STREETS ANALYTICS
CELLULAR IS THE FOUNDATION
Ericsson – Commercial in Confidence | 2016-11-22 | Page 23 Time freed up
STAY IN TOUCH GET WORK DONE RELAX AND ENJOY
Ericsson – Commercial in Confidence | 2016-11-22 | Page 24 We take a systematic approach for Transportation transformation
CONNECTED COOPERATING AUTOMATED
Connecting all parts Making sure that all Transport infrastructure of the transportation parts work in unison that automatically infrastructure with each other adapts to changes
Ericsson – Commercial in Confidence | 2016-11-22 | Page 25 Building the connected traffic cloud to connect transport
Gathering anonymous data Sharing data where it brings value
Connected traffic cloud Connected consumers and cars
Slippery road
Traffic management
Connected infrastructure Ericsson – Commercial in Confidence | 2016-11-22 | Page 26 Autonomous Budweisers
https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/
Ericsson – Commercial in Confidence | 2016-11-22 | Page 27 AUTOMATION? Its happening now!
Ericsson – Commercial in Confidence | 2016-11-22 | Page 28 Ericsson – Commercial in Confidence | 2016-11-22 | Page 29 National External Traffic partners Drive Sweden CLOUD Management supporting Automation and Mobility Services City Traffic Aut Fleet City Traffic MaaS Analytics City Traffic Management Management Management support Management
Gothenburg National Stockholm/Kista
Ericsson – Commercial in Confidence | 2016-11-22 | Page 30 WELCOME!
#KMW16 @DriveSweden @Ericssoncities Ericsson – Commercial in Confidence | 2016-11-22 | Page 31 Ericsson – Commercial in Confidence | 2016-11-22 | Page 32