DOCSLIB.ORG

Volvo Group: Building the Case for Electric Buses

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Volvo Group: Building the Case for Electric Buses VolvoClient case — Group: Building the case for electric buses About the Transforming to a low-carbon economy brings disruptive changes to Volvo Group many industry sectors. Industry leaders must not only deal with The Volvo Group disruption effectively, but also identify the upside of risks and act on is one of the those opportunities. world’s leading manufacturers In the transport sector, Volvo Group of Sweden, supported by of trucks buses, KPMG in Sweden, has carried out pioneering work on the case for construction low-carbon electric buses by building environmental and social impacts equipment into the total cost of ownership. We asked Niklas Gustafsson, Volvo and marine Group’s Chief Sustainability Officer, how this analysis has helped to and industrial reinforce Volvo Group’s position as a leader in sustainable engines. transport solutions. The Group also provides complete There is a shift to cleaner, quieter reach an estimated annual sales volume solutions for and more efficient cities approaching 35,000 units by 2020.1 Volvo Group is already embarking on a mission to financing and Momentum is building worldwide behind a address this demand. service. The technological shift towards low-carbon city transport including fully electric bus systems. group, with its True cost of ownership goes headquarters The C40 Cities Climate Leadership Group is committed to accelerate the implementation of beyond direct financial costs in Gothenburg, ultra-low emission bus technologies and 23 of Municipalities and transport authorities must Sweden, its members have signed the Clean Bus base their investment decisions on the best employs about Declaration calling on the finance and transport available data which traditionally focuses solely 100,000 people, sectors to support them through technology on direct financial costs. Costs related to has production innovation and financing. environmental and social impacts are rarely facilities in factored in because relevant data is not easily Fully electric buses have significant available. That is why Volvo Group decided to take 18 countries and environmental and social advantages because a leadership role and quantify the environmental sells its products they are exhaust-free, almost noiseless and can and social value created by its electric buses. in more than shorten travel time, helping to create cleaner, 190 markets. In quieter and more efficient cities. The buses can “Standard investment appraisals do not take into account all of the costs that impact society 2015 the Volvo even operate indoors which offers new opportunities for innovation in city planning and and the environment. Therefore, to quantify all of Group’s net transport routing. All this translates into a the aspects, we calculated the monetary value sales amounted market with attractive growth prospects. of an electric bus line,” says Mr. Gustafsson. to around The global electric bus market is expected The objective of the analysis was to understand US$37 billion. to grow at a compound annual growth rate of how the total cost of electric buses compares with 28 percent between 2014 and 2020, and to that of diesel and biogas buses when social and 1 Persistence Market Research, 2015, Global Market Study on Electric Bus. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. The buses can even operate indoors which offers new opportunities for innovation in city planning and transport routing. All this translates into a market with attractive growth prospects. © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. environmental impacts are taken into account. In helped to ensure we covered all relevant order to do so, Volvo Group chose to work with perspectives for Volvo, as well as to create In order to finance and sustainability professionals from support and buy-in to the process.” KPMG member firms and to develop an approach apply the Once all factors material to TrueTCO had called True Total Cost of Ownership (TrueTCO). been identified, the central challenge was to methodology This methodology monetizes the environmental find credible and robust data to monetize what to the client’s and socio-economic impacts of an organization are traditionally perceived as non-financial specific case, we and/or its products and services - in other words, impacts. For example, traffic noise can it quantifies them in financial terms. needed insight adversely affect people and has been linked to from many health issues such as heart conditions and Volvo Group The process identifies material stress. The True TCO analysis required the team stakeholders environmental and social impacts to apply a financial cost per person per year to to identify Volvo Group and KPMG’s Sustainability practice account for the adverse effects of traffic noise. environmental in Sweden carried out a comprehensive stakeholder dialogue and materiality analysis to True Total Cost of Ownership and social identify the socio-economic and environmental transforms the conventional factors that impacts to be quantified in financial terms in view of costs have a material Volvo Group’s TrueTCO analysis. impact. Traditional financial cost-of-ownership analyses Speaking about the process, Daniel Dellham, suggests that the cost of owning electric buses the partner leading the project for KPMG in is higher than owning buses based on Sweden says: “In order to apply the conventional technologies. However, the picture methodology to the client’s specific case, we changes dramatically when the TrueTCO is needed insight from many Volvo Group calculated and environmental and socio- stakeholders to identify environmental and economic impacts are also taken into account. social factors that have a material impact. The TrueTCO of electric buses is significantly “We consulted with many stakeholders, both lower than that of biogas and diesel buses. from within Volvo Group and external ones like Furthermore, electric is the only technology that city and transport authorities, environmental sees a reduction in ownership costs when the NGOs and universities. This extensive dialogue TrueTCO lens is applied. KPMG True Value Analysis Comparison of True Total Cost of Ownership of electric bus vs diesel bus TrueTCO per bus per year Financial Environmental and TCO (F/Financial) Socio-economic (S) TrueTCO Environmental (E) costs socio-economic costs Using scarce materials in batteries adds to the TrueTCO of the electric bus The current tax incentive structure Expected increases in the in Sweden favors diesel buses over cost of extracting fossil fuels electric. The TrueTCO analysis affect electric buses much Sweden’s carbon tax means that levels the playing field. less than diesel buses diesel’s much higher carbon emissions are largely accounted for in the TCO analysis Traditional TCO Less pollution and noise (financial) of an electric reduces public healthcare Electric bus design reduces travel bus is higher than diesel costs compared to diesel time by enabling speedier boarding and disembarking of passengers Conflict Tr aditional TCO GHG emissions Resource use Energy use mineral risk Local pollution Noise Safety Tr avel time Tax incentives TrueTCO F E E E S SS S F F F+F+S Source: GRC Today, October 2016, KPMG International © 2016 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. “The results show that irrespective of per year, of which US$45 million would be public the number of parameters taken into healthcare savings.” consideration, electric buses comprise the leading public transport solution,” says True TCO could help to transform Mr Gustafsson. urban environments worldwide The value bridge below demonstrates how The TrueTCO analysis has helped Volvo Group theTrue TCO analysis changes the conventional to increase awareness of the environmental view of costs. The bars represent the difference and socio-economic impacts of city transport. in costs between an electric bus and a diesel It can also help city municipalities and transport bus. The bar on the far left shows that the authorities worldwide to make decisions on TrueTCO of an electric bus is higher than that of city planning and the future development of a diesel bus when only direct financial costs are their transport systems. It is a strong example taken into account. The bar on the far right of how business can drive sustainable shows that the TrueTCO of an electric bus is innovation and change by quantifying external lower than that of a diesel bus when the costs social and environmental impacts that, until of environmental and socio-economic impacts now, have usually been unpriced. are taken into account. Savings to society could be significant For more information: “Electric buses are an excellent example of an Daniel Dellham innovation that can create substantial value for Director, Sustainability Consulting society,” says Mr. Dellham, of KPMG in KPMG in Sweden Sweden. E: [email protected] “Our analysis was based on a city with about Erik Wedershoven half a million inhabitants and 400 buses. If all city Manager, Sustainability Consulting KPMG in Sweden buses in Sweden were electric, it could save E: [email protected] Swedish society approximately US$225 million KPMG True Value Analysis Comparison of True Total Cost of Ownership of electric bus vs diesel bus TrueTCO per bus per year Financial Environmental and TCO (F/Financial) Socio-economic (S) TrueTCO Environmental (E) costs socio-economic costs Using scarce materials in batteries adds to the TrueTCO of the electric bus The current tax incentive structure Expected increases in the in Sweden favors diesel buses over cost of extracting fossil fuels electric. The TrueTCO analysis affect electric buses much Sweden’s carbon tax means that levels the playing field.
Load more

Recommended publications
  • Green Financing Framework
    VOLVO CARS GREEN FINANCING FRAMEWORK SEPTEMBER 2020 1 INTRODUCTION Volvo Cars Volvo Car AB and its consolidated subsidiaries (“Volvo Cars”) is a truly global organisation with Scandinavian roots. Founded in 1927, it is today, one of the most well-known and respected premium car brands in the world with sales of over 700,000 cars in 2019 in about 100 countries. Volvo Cars has been under the direct ownership of Geely Sweden Holdings AB and ultimately by Zheijang Geely Holding Group Co ltd since 2010. In 2019, Volvo Cars employed on average approximately 41,500 full-time employees. Volvo Cars’ Head Office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (US), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden). Our group comprises of Volvo Cars including the car sub- scription and mobility businesses Care by Volvo and M. Our non-consolidated, independent joint venture companies Polestar and Lynk & Co are important strategic affiliates, ena- bling us to deliver on our strategy. Through collaboration between the different brands, greater competitiveness and/or synergies are created within the areas of electrification, mass market sales and ADAS/AD software technology. 2 SUSTAINABILITY Central to our business and key to our future success As a human-centric mobility provider company, we are a brand We commit to the highest standard of sustainability in mobil- for people who care about other people and the world in which ity.
    [Show full text]
  • Freedom to Move in a Personal, Sustainable and Safe Way
    VOLVO CAR GROUP ANNUAL REPORT 2020 Freedom to move in a personal, sustainable and safe way TABLE OF CONTENTS OVERVIEW 4 2020 Highlights 6 CEO Comment 8 Our Strenghts 10 The Volvo Car Group 12 Our Strategic Affiliates THE WORLD AROUND US 16 Consumer Trends 18 Technology Shift OUR STRATEGIC FRAMEWORK 22 Our Purpose 24 Strategic Framework HOW WE CREATE VALUE 28 Our Stakeholders 30 Our People and Culture 32 Product Creation 38 Industrial Operations 42 Commercial Operations MANAGEMENT REPORT 47 Board of Directors Report 52 Enterprise Risk Management 55 Corporate Governance Report FINANCIAL STATEMENTS 60 Contents Financial Report 61 Consolidated Financial Statements 67 Notes to the Consolidated Financial Statements 110 Parent Company Financial Statements 112 Notes to the Parent Company Financial Statements 118 Auditor’s Report 120 Board of Directors 122 Executive Management Team Freedom to move SUSTAINABILITY INFORMATION 124 Sustainability Management and Governance 129 Performance 2020 PERSONAL SUSTAINABLE SAFE 139 Sustainability Scorecard 144 GRI Index Cars used to be the symbol for personal freedom. Owning a car meant that you had the We commit to developing We commit to the highest We commit to pioneering 146 TCFD Index means to be independently mobile – that you owned not just a vehicle, but choice as and building the most per- standard of sustainability the safest, most intelligent 147 Auditor's Limited Assurance Report on sonal solutions in mobility: in mobility to protect technology solutions in Sustainability well. Nothing of that has changed, but the world we live in has. The earth, our cities and to make life less compli- the world we share.
    [Show full text]
  • Technical, Organisational and Social Aspects of Language Integration for Complex Systems
    Putting the Pieces Together { Technical, Organisational and Social Aspects of Language Integration for Complex Systems H˚akan Burden Computer Science and Engineering Chalmers University of Technology and University of Gothenburg Gothenburg, Sweden [email protected] Abstract. Dealing with heterogenuous systems is often described as a technical challenge in scientific publications. We analysed data from 25 interviews from a study of Model-Driven Engineering at three companies and found that while the technical aspects are important, they do not encompass the full challenge { organizational and social factors also play an important role in managing heterogenuous systems. This is true not only for the development phase but also for enabling early validation of interdependent systems, where processes and attitudes have an impact on the outcome of the integration. Keywords: Empirical and Exploratory Case Study, Model-Driven Engineering 1 Introduction Complex systems, consisting of numerous and interdependent subsystems [15], require a plethora of languages for efficient implementation [7]. From the as- pect of Model-Driven Engineering (MDE), the challenges are often described in technical terms [4] since heterogenuous languages imply different abstraction levels, representations and aspects of software [8], but also since the languages have their own domain-specific and platform-dependent constraints [11]. The one-sided focus on technical aspects is surprising since Kent already in 2002 pointed out that if MDE is to be successful it needs to encompass also the or- ganisational and social aspects of software engineering [10], a claim that has since been reiterated [1, 9]. To explore to what extent language integration for comlex systems is a chal- lenge in terms of technical, organisational and social aspects we analysed data collected at three different companies, looking for evidence regarding the mo- tivations and challenges of heterogenuous development of embedded systems.
    [Show full text]
  • 2019 Annual and Sustainability Report
    2019 Annual and Sustainability Report Contents Swedbank in brief 2 Income, balance sheet and notes, Group The year in brief 4 Income statement 54 CEO statement 6 Statement of comprehensive income 55 Goals and results 8 Balance sheet 56 Value creation 10 Statement of changes in equity 57 Business model 12 Statement of cash flow 58 Sustainability 14 Notes 59 The share and owners 24 Income, balance sheet and notes, Parent company Board of Directors’ report Income statement 154 Financial analysis 26 Statement of comprehensive income 154 Swedish Banking 30 Balance sheet 155 Baltic Banking 31 Statement of changes in equity 156 Large Corporates & Institutions 32 Statement of cash flow 157 Group Functions & Other 33 Notes 158 Corporate governance report 34 Alternative performance measures 192 Board of Directors 46 Group Executive Committee 50 Sustainability Disposition of earnings 52 Sustainability report 194 Materiality analysis 195 Sustainability management 197 Notes 199 GRI Standards Index 212 Signatures of the Board of Directors and the CEO 217 Auditors’ report 218 Sustainability report – assurance report 222 Annual General Meeting 223 Market shares 224 Five-year summary – Group 225 Three-year summary – Business segments 228 Definitions 231 Contacts 233 Financial information 2020 Annual General Meeting 2020 Q1 Interim report 23 April The Annual General Meeting will be held on Thursday, 26 March at 11 am (CET) at Cirkus, Djurgårdsslätten Q2 Interim report 17 July 43–45, Stockholm, Sweden. The proposed record day for the dividend is 30 March 2020. The last day for Q3 Interim report 20 October trading in Swedbank’s shares including the right to the dividend is 26 March 2020.
    [Show full text]
  • Financial Reporting and the Swedish Annual Accounts Act
    Freedom to move in a personal, sustainable and safe way. VOLVO CAR GROUP INTERIM REPORT FIRST SIX MONTHS 2021 VOLVO CAR GROUP First Six Months 2021 • Retail sales increased 41.0% to 380,757 (269,962) • In May the Board announced its intention to evaluate units resulting in a total of 773,000 sold cars for the the possibility of an Initial Public Offering (IPO) later last 12 months. this year. A final decision to list will be subject to • Recharge line-up grew significantly and accounted for market conditions and there can be no certainty that 25% (14%) of total sales. a listing will proceed. • Revenue increased 26.3% to MSEK 141,131 (111,759) • Volvo Cars announced that it will become fully electric driven by strong demand and positive mix effects. by 2030. • Operating income increased to MSEK 13,238 (–989), • Volvo Cars initiated the process of carving out all com- corresponding to an EBIT margin of 9.4% (–0.9%). bustion engine operations. A major step was taken in June when Volvo Cars distributed its shares in Power- • Net income was MSEK 9,627 (–1,171). Basic earnings train Engineering Sweden AB and in Volvo Car Services per share was SEK 163.63 (–35.99). 5 AB, to the majority owner. • Cash flow from operating and investing activities was • Fully electric Volvo C40 was launched, to be offered MSEK –6,899 (–12,803). online only. • Volvo Cars’ investment in Polestar increased its value as • In June, Volvo Car Group and Northvolt announced the a private placement triggered a valuation effect of MSEK intention to join forces in battery development and 2,039 for Volvo Cars.
    [Show full text]
  • Creating the Technology to Connect the World
    Nokia Annual Report on Form 20-F 2019 on Form Nokia Annual Report Creating the technology to connect the world Nokia Annual Report on Form 20-F 2019 As filed with the Securities and Exchange Commission on March 5, 2020 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2019 Commission file number 1-13202 Nokia Corporation (Exact name of Registrant as specified in its charter)) Republic of Finland (Jurisdiction of incorporation) Karaportti 3 FI-02610 Espoo, Finland (Address of principal executive offices) Esa Niinimäki, Deputy Chief Legal Officer, Corporate, Telephone: +358 (0) 10 44 88 000, Facsimile: +358 (0) 10 44 81 002, Karakaari 7, FI 02610 Espoo, Finland (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934 (the “Exchange Act”): Title of each class Trading Symbol(s) Name of each exchange on which registered American Depositary Shares NOK New York Stock Exchange Shares New York Stock Exchange(1) (1) Not for trading, but only in connection with the registration of American Depositary Shares representing these shares, pursuant to the requirements of the Securities and Exchange Commission. Securities registered pursuant to Section 12(g) of the Exchange Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Exchange Act: None Indicate the number of outstanding shares of each of the registrant’s classes of capital or common stock as of the close of the period covered by the annual report.
    [Show full text]
  • Volvo Car AB SEK 2,500,000,000 Senior Floating Rate Notes Due 2022
    IMPORTANT NOTICE NOT FOR DISTRIBUTION IN OR INTO THE UNITED STATES OR OTHERWISE THAN TO PERSONS WHOM IT CAN BE LAWFULLY DISTRIBUTED IMPORTANT: You must read the following before continuing. The following applies to the offering memorandum (‘‘offering memorandum’’) following this page, and you are therefore advised to read this carefully before reading, accessing or making any other use of the offering memorandum. In accessing the offering memorandum, you agree to be bound by the following terms and conditions, including any modifications to them any time you receive any information from us as a result of such access. Confirmation of your Representation: You have accessed the attached document on the basis that you have confirmed your representation to the issuer and to DNB Bank ASA, Sweden Branch, Nordea Bank Danmark A/S and Swedbank AB (publ) (together, the ‘‘Initial Purchasers’’) that (i) to the extent you purchase the securities described in the attached offering memorandum, you will be doing so in an offshore transaction pursuant to Regulation S under the U.S. Securities Act of 1933, as amended (the ‘‘U.S. Securities Act’’); (ii) the electronic email address to which the attached offering memorandum has been delivered is not located in the United States of America (including the States and the District of Columbia), its territories, its possessions and other areas subject to its jurisdiction (including Puerto Rico, the U.S. Virgin Islands, Guam, American Samoa, Wake Island and the Northern Marina Islands), and (iii) you consent to delivery of such offering memorandum by electronic transmission. NOTHING IN THIS ELECTRONIC TRANSMISSION CONSTITUTES AN OFFER OF SECURITIES FOR SALE IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO DO SO.
    [Show full text]
  • Volvo Group Base Prospectus Final Version Update 2019
    PROSPECTUS Volvo Treasury AB (publ) (Incorporated with limited liability under the laws of Sweden) under the guarantee of AB Volvo (publ) (Incorporated with limited liability under the laws of Sweden) U.S.$15,000,000,000 Euro Medium Term Note Programme Under the U.S.$15,000,000,000 Euro Medium Term Note Programme (the "Programme") described in this base prospectus (the "Prospectus"), Volvo Treasury AB (publ) (the "Issuer") may from time to time issue notes (the "Notes") denominated in any currency agreed between the Issuer and the relevant Dealer(s) (as defined below). The payments of all amounts payable in respect of all Notes issued by the Issuer will be unconditionally and irrevocably guaranteed by AB Volvo (publ) (the "Parent" or "AB Volvo"). The maximum aggregate nominal amount of all Notes from time to time outstanding under the Programme will not exceed U.S.$15,000,000,000 (or its equivalent in other currencies calculated as described herein) subject to increase as provided herein. A description of the restrictions applicable at the date of this Prospectus relating to the maturity and denomination of certain Notes is set out in "General Description of the Programme" below. The Notes will be issued on a continuing basis to one or more of the dealers set out below and any additional dealer appointed under the Programme from time to time, which appointment may be for a specific issue or on an ongoing basis (each a "Dealer" and together the "Dealers"). References in this Prospectus to the "relevant Dealer" shall, in the case of an issue of Notes being (or intended to be) subscribed by more than one Dealer, be to all Dealers agreeing to subscribe such Notes.
    [Show full text]
  • VOLVO VAH Series MAXIMIZE EVERY LOAD INTRODUCTION
    VOLVO VAH series MAXIMIZE EVERY LOAD INTRODUCTION THE VOLVO VAH Haul in more profit. Delivering vehicles is a tough job. Deadlines are tight and shippers can be fickle. The right truck can make the difference. Auto transport can be tough on equipment and drivers. So, we began the Volvo VAH with many of the same heavy-duty features found in our off-road vocational vehicles. Everywhere you look on this vehicle you’ll find durable construction and improvements that help you deliver your load with greater safety, The Volvo VHD efficiency, and comfort. Next, we packed the VAH with innovative engineering solutions like Volvo Active Driver Assist, Remote Start, Volvo’s I-Shift automated manual transmission, and new LED lighting. It also features our latest interior, improving both ergonomics and cab noise. The clean top-of-frame is maintained to expedite body mounting and increase payload. Profits are maximized by employing a unique configuration reducing the VAH’s height, for ultimate loading flexibility. Deep-drop front axles, low-height Volvo Air Ride rear suspensions, and reduced-height cab options all create a lower overall roof height, offering the flexibility to position a car, pickup, or minivan over the cab. Choose your cab configuration, then select an available roof height to maximize loads. Through Fontaine Modifications, minimum roof height for the daycab is 94.5 inches, while the minimum for VAH sleepers is 97.5 inches. Put it all together and the VAH is the clear-cut choice for auto transporters looking for a premium ride offering premium profits. 2 LEARN MORE: USA: volvotrucks.us/vah | CAN: volvotrucks.ca/vah CONFIGURATIONS CAB MODELS Keep a low profile.
    [Show full text]
  • VOLVO VNR Series REGIONAL VERSATILITY—PREMIUM PRODUCTIVITY
    VOLVO VNR series REGIONAL VERSATILITY—PREMIUM PRODUCTIVITY FPO SEE THE DIFFERENCE EVERY DIFFERENCE MAKES Fuel Efficiency: Driver Productivity: Safety: Uptime: Improving your Designed to compete. Leading-edge Confidence and bottom line. technology. control, customized. Volvo maximizes fuel Precisely refined, the Advanced accident Select from a suite efficiency by bringing VNR’s productive avoidance and driver of uptime products the right combination driving environment protection systems and services to keep of solutions together puts the driver ensure that Volvo your fleet running on to work in perfect comfortably in trucks are the safest schedule. harmony. command. on the road. pg. 22 pg. 30 pg. 38 pg.46 2 Learn more: USA: VNR.volvotrucks.us | CAN: VNR.volvotrucks.ca 3 The future of regional hauling The Volvo VNR represents the future of regional haul. This truck does not compromise, delivering productivity and efficiency with quality and long-haul amenities. It features a dramatic exterior that’s impossible to ignore. Distinctive contours enhance airflow, while state- of-the-art LED lighting provides improved visibility and reduced maintenance. Inside, seating has been optimized to be even more ergonomic, while the dashboard and steering wheel bring controls and information efficiently to the driver, minimizing distraction. Fuel efficiency, driver productivity, safety, and uptime— it’s everything you want in a regional haul tractor. In short, it’s everything you’d expect from Volvo Trucks. 4 Learn more: USA: VNR.volvotrucks.us | CAN: VNR.volvotrucks.ca 5 OVERVIEW Ten reasons to love the Volvo VNR 1. VADA/Forward collision warning. 6. Redesigned dashboard/Upgraded interior. Volvo Active Driver Assist (VADA) helps drivers The well-organized dashboard combines easy-to- maintain a safe following distance.
    [Show full text]
  • Enhancing Swedish Large Mnes' Strategies in Chinese Market
    Master´s Program in International Marketing Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Cheng Han 910227-4611 Xiaojing Gu 930311-T208 Business Administration and International Marketing, 15 Credits Supervisor: Svante Andersson Date: 20160525 Acknowledgment The authors would like to convey the deepest gratitude to supervisor Svante Andersson, professor at University of Halmstad, who gave the valuable advises and supports. Further, the authors would like to express gratitude to all the respondents who helped the authors collecting relevant data, which contributed voluminously. The authors also would like to thank to the opponents, Niclas Wikström, Anders Laurenius, Mayara Critine Wandall and Matthias Hoffmann, who proposed suggestions and assisted this research. Halmstad University, Sweden 25th of May, 2016 Cheng Han Xiaojing Gu 910227-4611 930311-T208 1 Abstract Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. Purpose:
    [Show full text]
  • Volvo Car Group Annual Report 2019 Report Annual
    VOLVO CAR GROUP GROUP CAR VOLVO ANNUAL REPORT 2019 Freedom to move in a personal, sustainable and safe way. VOLVO CAR GROUP ANNUAL REPORT 2019 TABLE OF CONTENTS 2019 Highlights OVERVIEW 1 2019 Highlights 2 Market Development 5 CEO Comment Volvo Cars' company purpose embodied THE WORLD AROUND US Our purpose is to deliver the freedom to move in a personal, 8 Changing Consumer Demands sustainable and safe way by offering mobility, regardless of 9 Technology Shift what that looks like or who wants to use it. During the year we 10 The Volvo Car Group continued to deliver on that purpose. 12 Our Strategic Affiliates OUR STRATEGY In addition to selling cars via our retail partners, we continued to develop our commercial offers within the direct consumer 16 Company Purpose business area. Care by Volvo, our subscription concept, contin- 18 Strategic Framework ued to roll out to the markets, and we also launched our mobil- HOW WE CREATE VALUE ity brand M - Volvo Car Mobility, in Stockholm, Sweden. 30 Creating Sustainable Value and Growth 32 Product Creation Furthermore, by introducing the first fully electric XC40, and 46 Manufacturing and Logistics launching a plan aiming to reduce the lifecycle carbon footprint per car by 40 per cent by 2025, we demonstrated our true 50 Consumer Experiences commitment to sustainability. 52 People 58 Society In the interest of safer roads for all, we shared more than 60 MANAGEMENT REPORT years of safety research, underlining our leading position in 61 Board of Directors’ Report safety. Also, depending on the development of the Covid-19 65 Enterprise Risk Management situation, we will deliver on our decision to limit the speed on all new Volvo cars to 180 kph from 2020, paving the way for 68 Corporate Governance Report further deliveries on our safety vision that nobody should be FINANCIAL STATEMENTS seriously injured or killed in a new Volvo car.
    [Show full text]