New Project Development “ John Agan” is a Roti John Originally and “Roti John Agan” is a new Roti John (John becoming famous from new brand with Local Bread) about to start in . taste Adaptation Jakarta ().

We are focusing our Products with 3 different kinds of taste • Roti John Agan Sweet ; including Chocolate, Condensed milk, cheese, etc We want to serve our customers with • Roti John Agan Savoury ; including Mayo, our sincerity and quality. beef & chicken, egg, etc • Roti John Agan Healthy ; Wheat Bread, Veggies, mushroom, Our Main Customers mostly are

• Gender : Male & Female • Age : 18 – 34 Years Old • Social Class : Middle & Middle Up Class • Occupation : College Students, Working young Adult, Young Housewife

Psychographic :

• Young People whose looking for delicious and good to satisfy their hunger. Brand Personality

• Simple • Friendly • Satisfy • Dashy Tagline : “ Addictingly Delicious”

▪ We need a new logo design for “Roti John Agan” ▪ The logo need to be shown : ❖ Friendly Side of our brand ❖ Up to date ❖ Classy

▪ Our Logo need to different than other Roti John Brands

▪ Our Logo has to be easy to recognize ▪ Main Color Combinations : ✓ Red ✓ Yellow ✓ Green ✓ Other Colors Optional but only for small part “Roti John Agan” Design has to be representing our Identity and also Our Business Concept is Food Stall which is small & compact and located in High density area.

Our main customers is Middle Class Income Group & will be mainly serve with delivery services

LOGO DESIGN Beside our Brand Identity we also want to show that our BRIEF brand always in line with the latest trends

The design of the logo can be exercise with different style not only with the brand name.

We also offering more health conscious, unique and interesting menu selections from other existing Roti John Brands. Savoury Bites Sweet Bites Healthy Bites Special Edition (40cm/20cm) (40cm/20cm) (40cm/20cm) (40cm) • RJA Giant • RJA Coklat • RJA Honey • RJA Black Beef/Chick Keju Mustard Venom • RJA Pizza • RJA • RJA Sesame • RJA Floss Ovomaltine • RJA Mozza • RJA Peanut • RJA Cheese Butter Beef/Chick • RJA Tiramisu