WITH CAVIAR, KERATIN & COLLAGEN Professional treatments for colour, bleaching, care and maintenance with CAVIAR, KERATIN and COLLAGEN
Professional styling products with CAVIAR, KERATIN and COLLAGEN
Technical professional products with CAVIAR, KERATIN and COLLAGEN
2 Professional products by
Very high technology professional products to colour, treat and protect hair from the continuous chemical and environmental stress caused on a daily basis.
Formulas based on:
Caviar Keratin Collagen
3 WITH CAVIAR, KERATIN & COLLAGEN Colouring
permanentCream professional
ammonia PPD • Respects the hair structure thanks to an exposure free free time of 12 minutes • Non-progressive • Ammonia free • Paraphenylenediamine free • Unleashes all the EFFICANCY of its active principles and maximum COLOURING POWER Mix 1 : 1
4 WITH CAVIAR, KERATIN & COLLAGEN
1. Respect for scalp and hair thanks to a shorter processing time 2. Maximum grey hair coverage 3. Lightens up to 4 tones 4. Ammonia free and Paraphenylenediamine free 5. Safe application even on customers with a sensitive scalp 6. Extreme colour brilliancy and uniformity 7. Very easy and practical to use 8. Long lasting reflections 9. High colour fastness 10. Great protection action 11. Effective restructuring action benefits 12. Maximum conditioning
5 WITH CAVIAR, KERATIN & COLLAGEN Benefits
1 2 3 Respect for scalp and hair thanks to a shorter processing Lightens up to Maximum grey hair 4 tones time coverage
6 WITH CAVIAR, KERATIN & COLLAGEN
has been developed according Cosmetic colour pDT BASE Be Colour 12 Minute Dpe DIAMINOPHENOXYETHANOL to the rules of the “molar stoichiometry,” a technique creamy gel with RESORCINOL m-AMINOPHENOL of colouring clear and uncompromising. It is based on CAVIAR, a mathematical principle according to which the molar concentration of the dye base is equal to the molar KERATIN and concentration of the sum of the other colouring couplers. COLLAGEN ammonia The relationship between pigment and pigment basis of base coupler reflection is 1 to 1 for which reason not remain molecules and PPD free copulante not bound in the colouring process.
Through this relationship perfectly balanced, Be Colour 12 Minute allows us to express the maximum power of colour in the full respect of the scalp and hair. free molecules reacts with each other Bivalent cosmetic colouring cream gel, covers perfectly le molecole libere reagiscono tra loro grey hair, enhances the natural colour, contrasts the residual melanin unwanted reflections, leaves hair soft, shiny and hydrated.
EXAMPLE OF REACTION: 1:1 - BETWEEN BASE AND COUPLERS
7 WITH CAVIAR, KERATIN & COLLAGEN Benefits 4 Ammonia free and Paraphenylenediamine free 5 Safe application even on customers with a sensitive scalp 6 Extreme colour brilliancy and uniformity
8 Benefits WITH CAVIAR, KERATIN & COLLAGEN
Very easy and The colour pigments blend practical to use with the special formulation 7 of oxygen so as not to create disturbances in the reaction.
• pH below 10, it covers a maximum of grey hair • Does not irritate the scalp and does not harm the hair • The hair is not exploited so remain bright and healthy
9 WITH CAVIAR, KERATIN & COLLAGEN Benefits
pH 5.5 8 SULPHATE FREE Long lasting reflections
Colour Lock-in Special Shampoo
• Seals the cuticle extending the duration and beauty of Be Colour 12 Minute colours, making the hair soft and luminous
• Protects the hair from the aggression of external agents 9 • Delicate formulation without sulphates and High colour fastness without salt added
10 Benefits WITH CAVIAR, KERATIN & COLLAGEN
pH pH pH pH pH 10 5.5 4.0 4.0 7.0 5.5 Highly protective action 11 Effective restructuring action
AFTER KERATIN AFTER ANTI SPLIT NITROGENATED 12 COLOUR SHAMPOO MILK COLOUR MASK ENDS FLUID KERATIN Maximum conditioning 10,14 fl. oz. 5,07 fl. oz. 16,9 fl. oz. 3,38 fl. oz. 5,07 fl. oz. 11 WITH CAVIAR, KERATIN & COLLAGEN The Theory Of Colour And Chromatic Circle
BLUE YELLOW RED
There are three primary colour: RED, YELLOW and BLUE. YELLOW RED BLUE Combining two primary colours produce secondary colours: ORANGE, PURPLE and GREEN.
GREEN ORANGE PURPLE
The secondary colours; ORANGE, The GREEN is The PURPLE is The ORANGE is PURPLE and GREEN are opposed to the complementary complementary complementary primary colours that do not participate in of the RED and of the YELLOW of the BLUE and their training, so: cancel it. and cancels it. cancels it.
12 WITH CAVIAR, KERATIN & COLLAGEN
PRIMARY Through the star of Oswald, YELLOW we can highlight the primary colours, secondary colours and their neutralisation capacity.
SECONDARY SECONDARY GREEN ORANGE
PRIMARY PRIMARY BLUE RED
SECONDARY VIOLET 13 WITH CAVIAR, KERATIN & COLLAGEN
natural ash beige golden brown .0 .1 .8 .3 .7
9 colours 7 colours 5 colours 4 colours 4 colours A luminous series for total Suitable to tone down Very shiny and deep sand- Gold honey reflections. A very versatile reflection. coverage of any grey hair unwanted warm shades. Good coloured reflections. Adding Excellent coverage of grey Very popular with clients (like percentage. Can blend with all coverage even when used on to other series grants light and hair, even when used on its natural colours) also because colours. its own on grey hair, for 100% shine. Adding to the copper own. Adding to other series the shade’s colour balance coverage mix with natural base. series tones down the intensity grants light and shine. Adding allows blending with all other of reflections. to the red series tones down reflections for an amazing the intensity of reflections. amount of personalisation. This reflection series is recommended to pre-pigment or personalise colours.
14 WITH CAVIAR, KERATIN & COLLAGEN
red copper violet mahogany tone .6 .4 .2 .5 neutral modulators superlighteners
2 reds and 2 coppers 3 purples and 2 mahoganies 3 colours 5 tone modulators 1 neutral Bold red and copper shades with a strong With a strong reflection, very bold purple 3 colours with maximum To give free reign to the To lower colour and personality. When used on their own, they mahogany shades. Quite nice Mahogany lightening level, up to 4 imagination, to intensify, reflection intensity, to have a good covering effect. The shades are blended with Brown, Purple added to the red tones; A natural reflection, modulate and correct all give more homogeneity to much brighter on grey hair when a natural series produces deep red reflections. a cold one and a beige colour shades. blends of more than one base is not used. one. Ash and beige are nuances. recommended to contrast any residual melanin that may emerge during lightening.
15 SAND golden + ash
31 ¾ . ¼ 5.31 5.3 LIGHT CHESTNUT SAND 5.1
¾ ¼ 6.31 6.3 6.1 DARK BLONDE SAND
¾ ¼ 7.31 7.3 7.1 BLONDE SAND
¾ ¼ 8.31 8.3 8.1 LIGHT BLONDE SAND Thanks to the AMBER molar stoichiometry
it is possible to create ash + copper 14 ¾ . ¼ NEW TONES OF 6.14 6.1 6.4 DARK BLONDE AMBER
REFLECTION ¾ ¼ 7.14 7.1 7.4 BLONDE AMBER
CHOCOLATE mahogany + ash
51 ¾ . ¼ 4.51 4.5 CHESTNUT CHOCOLATE 4.1
5.51 ¾ ¼ LIGHT CHESTNUT 5.5 5.1 CHOCOLATE
16 MOKA MARRON GLACE RED RUBY red + violet brown + ash 35 golden + mahogany 71 62 . ¾ ¼ . ¾ ¼ . ¾ ¼ 5.71 4.35 4.3 4.5 LIGHT CHESTNUT 5.7 5.1 5.62 5.6 5.2 CHESTNUT MOKA LIGHT CHESTNUT RED RUBY MARRON GLACE
¾ ¼ 6.71 ¾ ¼ ¾ ¼ 5.35 5.3 5.5 DARK BLONDE 6.7 6.1 6.62 6.6 6.2 LIGHT CHESTNUT MOKA MARRON GLACE DARK BLONDE RED RUBY
¾ ¼ 7.71 BLONDE MARRON GLACE 7.7 7.1 INTENSE RED
CHESTNUT
RUST golden + red . 66 ½ ½ TONE* 5.66 MODULATOR RED 36 LIGHT CHESTNUT 5.6 . ¾ ¼ 5.36 5.3 5.6 INTENSE RED
LIGHT CHESTNUT golden + copper ½ ½ TONE* 34 6.66 MODULATOR RED ¾ . ¾ ¼ ¼ 6.6 6.34 DARK BLONDE 6.36 6.3 6.6 6.3 6.4 INTENSE RED DARK BLONDE CHESTNUT DARK BLONDE RUST
¾ ¼ INTENSE VIOLET 7.34 7.3 7.4 BLONDE RUST
TEAK
INTENSE RUST . 22 ½ ½ TONE *
ash + chocolate MODULATOR 4.22 4.2 VIOLET 17 CHESTNUT INTENSE VIOLET . ¾ ¼ 5.17 5.1 5.7 copper + golden ½ ½ LIGHT CHESTNUT TEAK TONE * 5.22 MODULATOR LIGHT CHESTNUT 5.2 VIOLET 43 INTENSE VIOLET ¾ ¼ . ¾ ¼ 6.17 6.1 6.7 6.43 6.4 6.3 DARK BLONDE TEAK DARK BLONDE INTENSE RUST ½ ½ 6.22 TONE * MODULATOR DARK BLONDE 6.2 VIOLET ¾ ¼ ¾ ¼ INTENSE VIOLET 7.17 7.1 7.7 7.43 7.4 BLONDE TEAK 7.3 BLONDE INTENSE RUST * TO GIVE FREE REIGN TO THE IMAGINATION, TO INTENSIFY, MODULATE AND CORRECT ALL COLOUR SHADES.
17 WITH CAVIAR, KERATIN & COLLAGEN Colour Bends “Over Backwards”
1 2
TONE ON TONE SEMI-PERMANENT
Mix 1:1,5 - Colour with Mix 1:1,5 - Colour with same same level nuances level nuances or nuances darker than own colour. Processing Time: 12 minutes
Processing Time: 12 minutes
18 Colour Bends “Over Backwards” WITH CAVIAR, KERATIN & COLLAGEN
3 4
PERMANENT SUPERLIGHTENERS Mix 1:1 - Grey hair Mix 1:1,5 coverage. Processing time: 12 minutes Processing Time: 12 on roots + 12 minutes on ends minutes on roots + 5 and whole lengths. minutes on ends and whole lengths. Total: 24 minutes Total: 17 minutes
19 WITH CAVIAR, KERATIN & COLLAGEN
PROTOCOL PROTOCOL
COLOUR RETENTION RE-KERATINISING
ACTION: Revitalising and antioxidant ACTION: Restructuring and reinforcing
TYPE OF HAIR: For coloured hair. TYPE OF HAIR: For dry dull lifeless and Wash hair with Be Colour Shampoo, apply Be Colour Spray, leave on for treated hair. After washing the hair with 1-2 minutes, rinse and proceed to style. Be Colour Shampoo, and apply
20 WITH CAVIAR, KERATIN & COLLAGEN
PROTOCOL
RE-COMPACTING
Be Colour Spray, leave on for ACTION: Regenerating and sealing 1-2 minutes then rinse off well, dry hair by 80% and vaporise Be Colour TYPE OF HAIR: Brittle hair with split ends. Keratin, then complete styling with brush After washing the hair with Be Colour Shampoo, and apply Be Colour Spray, leave on for and hairdryer. 1-2 minutes then rinse off well, remove excess water, divide the hair in sections and apply Be Colour Milk Fluid, massaging with your fingertips.
21 ∙ bleach easy ∙
22 WITH CAVIAR, KERATIN & COLLAGEN
Compact Blue Bleaching Powder Ammonia Free Thanks to its balanced formula and fine grinding, it is to be used with a MIX RATIO 1: 2 For all lightening techniques (lightening of up to 6/7 tones can be obtained)
• BALAYAGES • MECHES • OVERLAPPING TONE
23 WITH CAVIAR, KERATIN & COLLAGEN
AMMONIA FREE COMPACT BLUE BLEACHING POWDER mixed with Be Colour ACTIVATOR 12min 24min s s e e = n = n o o 2 t 4 t lightening lightening
24 WITH CAVIAR, KERATIN & COLLAGEN
36min s s e e 36min = = n n s 4 to 6 to e l g l g = n igh in igh in o ten ten 7 t lightening LIGHTENING INTENSIFIER IDEAL FOR BLEACHING AND SUPERLIGHTENERS • Specific cream formulation with a treating, restructuring and emollient action • Enhanced with Caviar, Keratin and Collagen • Easy to mix • Fragrance free
25 ∙ move easy ∙
The special formulation of BE TECH is enhanced with CAVIAR, KERATIN and COLLAGEN and “adapts” to all hair types with a perfect mix of MOVEMENT AND EFFECT OF COSMETIC: • REINFORCING the hair fibre • REGENERATING the keratin structure • ENSURING maximum protection for LONGER LASTING hold
26 WITH CAVIAR, KERATIN & COLLAGEN ∙ move easy ∙ Revolutionises the world of permanent waving system with the • More functional new universal waving system with • More powerful CYSTEAMINE • With a faster developing time
pH pH pH pH 7.0 8.5 5.5 3.8
pH 4.0
PREPARING UNIVERSAL AMMONIA-FREE NEUTRALISING ACIDIFYING REBALANCING SHAMPOO WAVING SYSTEM LOTION MASK SPRAY 33,8 fl. oz. 16,9 fl. oz. 33,8 fl. oz. 16,9 fl. oz. 5,07 fl. oz.
27 WITH CAVIAR, KERATIN & COLLAGEN
CLEANSING WAVING
Apply to wet hair Wrap damp hair in curlers BE TECH SHAMPOO, and apply the waving lotion massage and rinse. BE TECH 12 MINUTE Leave on for 12 MINUTES. step by step 1 2 STEP STEP
28 WITH CAVIAR, KERATIN & COLLAGEN
NEUTRALISING CONDITIONING STABILISATION
At the end of exposure time, without removing the Apply BE TECH After rinsing Be Tech curlers, rinse thoroughly with warm water and MASK to wet hair Mask, apply apply the BE TECH NEUTRALIZER directly on lengths and ends, BE TECH SPRAY to the curlers. Leave on for 12 MINUTES. With very leave on for towel-dried hair lengths long hair leave on for an extra 5 minutes. Rinse 5 MINUTES and ends. Leave on for thoroughly and remove the curlers. then rinse. 3-5 MINUTES, rinse and dry as usual. 3 4 5 STEP STEP STEP
29 new styling experience
Thanks to advanced formulas, enriched with CAVIAR, KERATIN & COLLAGEN, BE STYLE offers technologically superior solutions to meet every need of elegance, practicality and originality of hairdressers and clients.
30 WITH CAVIAR, KERATIN & COLLAGEN
PRO-STYLING GLOSSING FIBROUS MODELLING MATT SHAPING EXTRA STRONG SPRAY CRYSTALS PASTE PASTE GEL 5,07 fl. oz. 1,69 fl. oz. 3,38 fl. oz. 3,38 fl. oz. 8,45 fl. oz.
31 WITH CAVIAR, KERATIN & COLLAGEN
Spray Glossing Pro-styling Crystals 5,07 fl. oz. 1,69 fl. oz.
Grants an anti-static Nourish and hydrate the effect and perfect control hair, making it luminous with all types of drying. and manageable without weighing it down. Their laminating and sealing effect makes them suitable for care and prevention of split ends.
32 WITH CAVIAR, KERATIN & COLLAGEN
Fibrous Matt Shaping Extra Strong Modelling Paste Paste Gel 3,38 fl. oz. 3,38 fl. oz. 8,45 fl. oz.
Reshapable paste with Soft paste with strong Compact professional gel elastic hold, ideal to define opaque effect for a long with extra strong hold to and shape creative looks. lasting natural look. Gives create, define andmodel definition, texture and bold, long lasting looks. body. Dries quickly, is non- greasy and leaves no residue.
33 mixing
GUM GEL
The secret to create a unique look is MIX different products, to give your style a new
image always trendy. MATT PASTE FIBER PASTE SERUM
For a MATT EFFECT but To DEFINE with volume For a GLOSSY, well- at the same time defined and precision in defined and controlled and precise the structure in detail
34 the style starts from hair
35 BE HAIR AUSTRALIA 5 INGLIS ROAD, INGLEBURN NSW 2565 www.behairitaly.it