MEDIA KIT Texas Pbs Audience = Quality

MEDIA KIT texas pbs audience = quality

diverse demographics

Texas PBS reaches more than Ethnicity of Texas PBS viewers: 90% of Texans and potentiallyly 60.6% White of the nation’s 25 million viewers, including 33.6% Hispanic 19% Hispanic Households multicultural communities, 2.4% African-American watch Texas PBS. families, kids, teachers and 0.3% Asian engaged Texans. 3.1% Other 1 1 1

income age education * H.S. or 18-24 less Advanced (8.7%) Degrees 100k+ 15-35k 55+ (15.3%) (20.5%) H.S.(27%) Grad (27.3%) (31.7%) 25-34 H.S. Grad (20.8%) (18.1%) College Degrees 75-100k 35-50k Some (31.2%) (15.8%) (17.6%) 35-54 College 50-75k (34.8%) (18.4%) (12.1%) 2 22

Texas PBS is simply the best way to reach

Opinion Leaders Aﬄuent Households Educated Citizens Decision Makers

Texas PBS viewers are:

58% more likely to visit museums 3 27% more likely to have a household income of $100,000+3

more likely to attend live theater more likely to buy “Green” 28% 3 86% 4

1: Source: Nielsen NPower, 2014 2: Source: Media Audit, May-June 2012 3: Source: MRI Doublebase, 2009 4: Source: Media Audit, April-June 2010 Texas PBS PARTNERSHIPs = RESULTS

statewide reach KACV Amarillo

PBS Stretches Across all Texas Communities reaching more than 25 million Texans. PBS is KTTZ Lubbock

local, national and international. 1 KERA Dallas/Fort Worth

KCOS El Paso KPBT Midland/Odessa

KNCT Killeen/Temple/Waco

KAMU College Station KLRU Austin

KUHT Houston PBS is KLRN San Antonio Number One in Public KEDT Corpus Christi Trust KMBH Harlingen 2

trust excellence Loyalty

How much do you trust each organization? Emmy Awards (2014) Texas PBS Viewers are PBS/Public Television 21 42% active, engaged and aﬄuent. 13 Lonestar Emmy Awards Courts of Law (2013) 25% 55% say PBS is #1 over Commercial Broadcast TV 12 Peabody Awards (2014) 16% cable and commercial TV. Newspapers 9 Parents Choice Awards (2013) 12% PBS is #1 Educational Cable TV 7 Webby Awards (2014) 11% Media Brand. Congress 6% 3 3 3

results

75% of PBS viewers feel 49% of PBS viewers would 52% of PBS viewers agree “companies that fund choose to buy a product that underwriters are PBS have a commitment from a company that supports usually industry leaders. to quality and excellence.” PBS, all other things being equal.

1: Source: duTriel, Lundin and Rackley, 2014 4 2: Source: Nielsen NPower, September 24, 2012 - September 22, 2013 3: Source: CARAVAN ORC International, January 2014 4: Source: Harris Interactive Trust Query, February 2012 STAND OUT ON PBS!

texas pbs has fewer uncluttered market non-programming minutes per hour

We restrict the amount of advertising 15:12 14:38 in our programs, thereby ensuring your message stands out and will not get 5:03 lost in the clutter. Cable Texas PBS has a reach

of more than 8 million Texas PBS Texas Commercial 1 households daily.

Be sure your message gets delivered to the second largest retail market in the country.

OUR COMMITMENT

We’ll get your message in front of an audience that is the envy of the industry. Our viewers are the inﬂuencers and leaders in Texas communities. They are brand loyal, aﬄuent, educated and eclectic.

Amy Claire Redmond, Director of Development | [email protected] | 512-808-5518

facebook.com/TexasPBS Follow us on Twitter @TexasPBS

1: Source: TNS Media Intelligence, February 2012 2: Source: Nielsen NPower, 2014 April 2014