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NOVEMBER 21, 1949 PRICE 25 CENTS

The Newsweek1 =ÿßf Radio and Television

WOR SELLS MORE

MORE OFTEN

FOR MORE PEOPLE

TO MORE PEOPLE than any other station in the United States!

IN THIS ISSUE: THE FOREIGN RADIO MARKET OUR 25TH ANNIVERSARY YEAR

m ,

Mayor Smith of Pittsville, Wisconsin, presents WLS star Red Blanchard with key to city. Between are Red's parents, still living near Pittsville. Circle shows portion of the crowd enjoying Red's comedy.

Park, Elgin, La Grange) bought out the Eighth Street Theater for a special all -Kiwanis Barn Dance show and broadcast-

Tiny Pittsville, nearly 300 miles from Chicago, AND IN CHICAGO -Where 20,000 people filled its community building three times in one jammed Congress Street Plaza on smart Michigan day for its native son, Red Blanchard, laugh -star of Avenue, to see the finals in our Chicago Square the WLS National Barn Dance because Pittsville - Dance contest, fore -runner of our 1950 national folks like the kind of entertainment WLS has given folk music and square dance festival - them for a quarter century - Wherever Midwestern folk enjoy listenable, mem- AND IN RENSSELAER, INDIANA pleas- -A orable, hummable tunes - clean, family -style fun - ant fall day brought women from Barkley 36 the genuine showmanship -and complete radio serv- Better Homes Club of Rensselaer, Indiana, to visit ice, they like WLS and listen. Whether you're in- WLS to hear the Buccaneers and other regular live terested in our public service record or some choice studio features - program time to sell a quality product - we'll be glad to tell you more. AND IN THE SUBURBS -This spring, 11 west side Kiwanis clubs (from communities like Oak

The PRAIRIE FARMER STATION

890 KILOCYCLES, 50,000 WATTS, ABC AFFILIATE, REPRESENTED BY JOHN BLAIR AND COMPANY Only a combination of stations WAGA can cover ATLANTA TOC 5000 W 590 K Georgia's VANNAH 0W 1290Kc first three markets

THE TRIO OFFERS ADVERTISERS AT ONE LOW COST:

Concentrated coverage Merchandising assistance

Listener loyalty built by local programming Dealer loyalties

- in Georgia's ets first three /1J 3 Mark First GpBG1A'S markets W OC AMrtoW he C.B.AGAfiiiates WMAZ SAVANNAH MCONA

ATLANSA

Represented, individually and as a group, by New York Chicago San Francisco Dallas THE K A T Z A G E N C Y, I N C Atlanta Detroit Kansas City Los Angeles

Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, INc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcoming Business Briefly I Closed Circuit MORTON TESTS Morton Salt Co., Chi- Nov. 21 -22: NAB Dist. 8, Book -Cadillac, Detroit. WOR NEW YORK key of Mutual, and its cago (smoke curing salt), this week starts six- Nov. 26 -27: NARFD annual convention, Stevens week test campaign with 30- minute hillbilly associated properties (WOR-TV and WOIC Hotel, Chicago. (TV) Washington) are not for sale. Recurring program in Chicago, Atlanta, Charlotte, New reports to that end were demolished by Jack Nov. 28 -29: NAB Dist. 16, Paradise Inn, Phoenix. Orleans and Nashville. Agency, Klau -Van Pietersom -Dunlap Assoc., Milwaukee. Straus, president of R. H. Macy & Co., parent (Other Upcomings on page 81) company, in response to question at annual ANHEUSER Anheuser Busch meeting of department store Nov. SPONSORS stockholders Brewing Co., St. Louis (Budweiser beer), 15. sponsors Ken Murray's Blackouts, hour-long THOUGH there's no confirmation, reports Bulletins video show on CBS -TV, alternating Saturdays were current last week that preliminary MEXICO entered Montreal NARBA confer- starting Jan. 7, 8 -9 p.m. Agency, D'Arcy Adv., \ inquiries into ideologies of network and sta- ence Friday as North American delegates St. Louis. tion news commentators as well as other radio started final phases of proceedings. Miguel employes were being undertaken, presumably Pereyra, director of communications in Mexico, SERUTAN ADDS Serutan Inc., Newark, by FBI. If investigations in fact are going on, arrived at Montreal to participate as observer. Jan. 3 expands four -weekly Victor H. Lind - it's presumed they are tied into previous Raul Karman, technical director of Radio lahr show on ABC to five weekly, dropping inquiries made on behalf of House Un- Ameri- Havana Cuba, understood to be enroute to con- Sunday show and adding Tuesday and Thurs- can Activitives Committee during last several ference. day, 10:45-11 a.m. Agency, Roy S. Durstine sessions. Inc., N. Y. HOTPOINT Inc., New York, will sponsor full - NEW NBC television station affiliation contract hour Thanksgiving Day video show on CBS - SOAP TEST Sum Soap Co., Chicago, test- nearing completion. Network's original pro- TV, to be called Hotpoint Holiday. Featured ing spot radio on WROK Rockford, Ill., through posal that "free" commercial network time be will be Rudy Vallee as m.c., Guy Lombardo December to determine expansion plans. Agen- 30 hours per month reportedly reduced to orchestra, Sam Levenson, Carol Bruce and cy, McGiveran -Child, Chicago. nearer 10. NBC AM affiliation contracts provide others. Barry Wood is producing 4-5 p.m. pro- stations get no pay for 161/4 hours per month gram, placed through Maxon Inc., New York. of network programs. It was suggested and built by Robert J. RONSON SIMULCAST Enders Advertising, Washington agency. RONSON ART METAL WORKS, Newark BRISTOL-MYERS Co., New York, planning (lighters), to sponsor simulcast using one AM extensive spot campaign at end of November TEXAS Co., New York, appoints Erwin, and another TV network. Firm to start for its newest product, Resistab, anti- histamine Wasey Co., New York, to handle its radio spot Twenty Questions, now on MBS, also on full & New York, cold tablet. Kenyon Eckhardt, campaign effective Jan. 1. Five and 15-minute NBC -TV network, Sat. 8 -8:30 p.m., starting is agency. newscasts will be used. Account formerly han- Nov. 26 for five weeks. Both WNBT (TV) dled by Buchanan & Co. WBT CHARLOTTE, according to authorita- and WOR -TV to carry show in New York. Agency, Cecil & Presbrey, N. Y. tive word Friday, poised to file $250,000 libel suit against CIO, alleging damages in connec- FMA STUDIES NAB OFFER tion with organization activity surrounding EXECUTIVE Committee of FM Assn. board AFL SEEKS FCC MEMBER IBEW technicians strike at 50 kw CBS- affili- met Friday in Washington to consider NAB's WILLIAM GREEN, AFL president, will ask ated station. merger offer (see NAB board story page 23). President Truman to name AFL man to next HOPES for early settlement of black- and -white Committee agreed full FMA board meeting FCC vacancy. This disclosed in exchange of TV problems get no encouragement from FCC's should be called in early December to consider telegrams between Mr. Green and AFM Presi- present way of thinking. Inclination now is details of NAB offer, which hasn't yet been dent James C. Petrillo, published in AFM's not only to complete color hearing (which will formally submitted. Attending meeting were November International Musician. Acting un- recess till February) before taking up VHF - Ben Strouse, WWDC -FM Washington; Everett der resolution of last AFM convention, Mr. UHF monochrome questions, but also to get out Dillard, WASH (FM) Washington; Leonard Petrillo asked AFL chief to work to this end. color decision first. To many, windup of whole Marks, FMA general counsel; Ed Sellers, Mr. Green replied he would "gladly do all I TV problem package before next fall is FMA executive secretary. can in this important matter." almost unthinkable.

NEEDHAM, LOUIS & Brorby, Chicago, expected to resign Pepsodent's tooth powder and BMB Board Favors NAB Corporation Plan Rayve Shampoo accounts as result of Lever BMB BOARD Friday adopted resolution au- organized as to provide for tripartite partici- Bros. President Charles Luckman's insistence thorizing BMB offices to work out program pation under conditions that will assure the on concentration of Lever -Pepsodent -Jelke with ANA, AAAA and NAB to continue research integrity of the work to be per- business in new Manhattan offices. Agency station and network audience research under formed." has New York branch. Pepsodent no and Jelke plan proposed by NAB board (see board story Board took firm position that nothing be move from Chicago will be complete within page 23) and extended deadline for dissolution done to interrupt production of BMB Study month. Two Pepsodent agencies Walter -J. of present BMB from Dec. 31, 1949, to July 1, No. 2 and continuation of plans for servicing Thompson and Foote, Cone & Belding -have 1950. New York offices. Fourth involved is Tatham - this study. NAB President Justin Miller said Resolution noted expressions of ANA and NAB will continue to give services of Kenneth Laird, which operates only in Chicago. It AAAA as to need for and advertisers agencies H. Baker, NAB handled Jelke business. for continued measurement studies and, in research director, to administer approving NAB plan for reorganizing bureau BMB affairs. Dr. Baker reported satisfactory PROCTER & GAMBLE's Prell shampoo, as stock corporation along lines of BMI, stipu- progress in processing Study No. 2 and through Benton & Bowles, New York, planning lated that "whatever organization is formed estimated reports will be ready by end of (Continued on page 82) to carry out such a program will be so December. Page 4 November 21, 1949 BROADCASTING Telecasting YOU'RE P UN AN AHEAD WKMH

STATION 1 TIME RATE 260 TIME RATE WKMH $ .33

A 1.27

1.34

MONEY -WISE TIME BUYERS 1.23 Compare 1.56 1.57 ANALYSE COSTS Costs per 1.11

on share of audience Aug. thru Sept. Conlon Report Based - Tuo u s a n d *

families BEFORE YOU BUY THE DETROIT MARKET *

WKMH GIVES YOU MORE LISTENERS PER

DOLLAR IN METROPOLITAN DETROIT THAN

OTHER STATION ANY . Fred A. Knorr 1310 KC Weed p and company Pontiac and Toledo! President and Gen. Mgr. A BONUS of Ann Arbor, Ypsilanti, National Representatives

BROADCASTING Telecasting November 21, 1949 Page 5 716,1#16", 71,aaut awe 1filit BROA TING T I N G'

HOLDS THE AUDIENCE . . Published Weekly by Broadcasting Publications, Inc. WFDF Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022 IN THIS BROADCASTING... NAB Board Holds Washington Sessions 23 WNEW Sold to Cherry, Jadis, Herbert 23 'Trends' Survey Finds Ad Expenditures Up.... 24 Shouse, Danville Advanced in Avco Shift 25 Freedom Foundation Makes Awards 25 FCC Sets Hearing in World Wide Corp. Case 26 Preliminary Arguments Heard in Lorain Case 26 Nielsen Warns Against Underrating Radio 27 RMA Holds Fall Meet in N. Y 27 The Foreign Radio Market 28 NARND Stress Value of News 30 Davis, Wolfe, Miller Made 101E Vice Presidents 30 Election of 18 NAB Directors Set for Early '50 41 Radio -Press Cooperation Urged by Quarton 44 Sun. Afternoon Radio 'Selling' Stressed at Ohio 80 Afternoon Night Session Morning Telecasting Section and Index, page 47, 49 WFDF DEPARTMENTS Agencies 10 News 68 Allied Arts 75 On All Accounts. 16 Station -A Commercial 38 Open Mike 12 Editorial ... 36 Our Respects to 36 FCC Actions 72 Production 63 of Town Station -B OW FCC Roundup . 79 I Programs 67 Feature of Week. 16 Station -C Management 38 Promotion 64 Network Accounts 20 Technical 78 1 New Business .... 20 Upcoming 81 Station -D 1 FEATURE CALENDAR ow of Town Station -E First issue of the month: AM Network Showsheet t Second issue: Network Boxscore; How's Business Station -F Third issue: Trends Survey Last issue: Telecasting Showsheet

11111111111. At Washington Headquarters SOL TAISHOFF Editor and Publisher As usual, the most listened -to station in Flint is EDITORIAL ART KING, Managing Editor WFDF! That's what Mr. Hooper's figures show in J. Frank Beatty, Rufus Crater, Associate Edi- tors; Fred Fitzgerald News Editor; Tyler the Winter- Spring Report, 1949. A glance at the Nourse To Haileyt Assistants to the News Edi- tor. S'T'AFF: David Berlyn, Lawrence Chris- topher, Mary Ginn, Tom Hynes, John Osbon, chart above, will give you a quick idea of WFDF's Ardinelle Williamson. EDITORIAL ASSIST- ANTS: Audrey Boyd, Estelle Dobschultz, Kathryn Ann Jones, Pat Kowalczyk, Wilson D. popularity with the Flint audience. And, just for McCarthy, Jean D. Statz; Eleanor J. Brum- baugh, Assistant to the Publisher. the record: BUSINESS MAURY LONG, Business Manager WFDF-registered more listeners than the other four Winfield R. Levi, Assistant Advertising Man- ager; George L. Dant, Adv. Production Man- local stations combined in every ager; Harry Stevens, Classified Advertising time period. Manager; Eleanor Schadi Elaine Cahn: B. T. Taishof, Treasurer; Irving C. Miller. Auditor and Office Manager; Eunice Weston. WFDF -had two to five times as many listeners CIRCULATIONS AND READERS' SERVICE JOHN P. COSGROVE, Manager throughout the day as any local station. Lillian Oliver, Warren Sheets, Elaine Haskell, Edward V. Duggan, Grace Motta, Chapalier WFDF's quarter of a million audience spends over Hodgson. NEW YORK BUREAU $288,000,000 retail annually in Flint. Get your share 250 Park Ave., Zone 17, PLaza 5 -8355 EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New the way Flint's own merchants and national advertis- York Editor; Florence Small, Gloria Berlin, Betty R. Stone. ers do by presenting your sales story over Flint's Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Di- consistent audience dominator -WFDF. It's a natural, rector; Eleanor R. Manning. CHICAGO BUREAU because it's a favorite with Flint folks. 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 William L. Thompson, Manager; Jane Pinker- ton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph G. Tuchuran, Hollywood News Editor; Ann FLINT August. waim, TORONTO 417 Harbour Commission Bldg. ELgin 0775 910 Kilocycles James Montagnes. MICH. BROADCASTING Magazine was founded In 1931 by Broadcasting Publications Inc., using the title: BROADCASTING -The News Magazine of AMERICAN BROADCASTING COMPANY - the Fifth Estate. Broadcast Advertising was acquired in 1932 and Broadcast Reporter in 1933. R E P R E S E N T E D B Y T H E K A T Z A G E N C Y Reg. U. S. Patent Office .Associated with: WOOD Grand Rapids -WFBM Indianapolis -WEOA Evansville- Copyright 1949 by Broadcasting Publications. Inc. Subscription Price: 57.00 Per Year, 25c Per Cenv Page 6 November 21, 1949 BROADCASTING Telecasting Top FdeIfry...ih ost depénaíble Tape Recorder yet! V5 wogs STAN wnnaX

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BROADCASTING Telecasting November 21, 1949 Page 7 HARRY STONE, GEN. MGR. IRVING WAUGH, COMMERCIAL MGR. EDWARD PETRY & CO., NAT'L REPRESENTATIVE For talent, programs and production: of top caliber and for results in sales of your product, WSM is your station in the Central South.

Here's a staff of 200 entertainers, ready to write, produce and present a network quality show.

Here's an audience of millions of loyal listeners- living on farms, in small, medium and large cities.

Here's a background of dealers who know the potency of WSM, and who give shelf -room and enthusiastic selling to goods promoted over their favorite station.

And, above all, here is a station whose listeners believe what they hear -and act on what they believe.

We'd like to work with you...and we'll do a job. quality

50,000 WATTS CLEAR -CHANNEL 650 KILOCYCLES NBC AFFILIATE 111NI111111111N11NN1111pINNI NN1111111111NN1 I"9 N1N111nNNNN11N1111111111111111111N11N11111111111111111111H11111N11111111111111111111111111N1111111E k -nuz WFIC -09enciel presents

H. RUSSELL, formerly with Lester Harrison, joins Foote, Cone & Belding International Corp. to serve as field merchandising coordinator for Watchmakers of Switzerland. He will be in charge of western U. S. activ- owned, ities in Los Angeles. Joining corporation on same account are JOHN Mc MANEMIN, formerly with Jewelry Industry Council, who will cover Midwest with offices in Chicago, and WALLACE H. GOLDSMITH II, formerly with McCann -Erickson, who will work in New York as eastern coordinator.

operated, J. E. ERICKSON, vice president formerly in charge of Hollywood office of OR Captes Co., transferred to agency's Chicago office. R. R. RULLMAN, formerly REB account executive in Chicago, goes to Hollywood to head that office. and JOHN C. MORSE, executive vice president of Dan B. Miner Co., Los Angeles, IT elected to board of governors of Southern California chapter, American Assn. of Advertising Agencies. He is currently member of AAAA National Research Committee.

HARRY RITES Jr., radio -TV director of Williams, Stark & Hinkle, Washing- ton, and Elmorine Rankin have announced their marriage. PROMOTED THE WORLD'S NATHAN A. TUFTS, for past three years manager of Hollywood office of W. Earl Bothwell Inc., resigns effective Dec. 1. Prior to joining agency he was by for three years with Ruthrauff & Ryan Inc., and for 12 years before that with J. Walter Thompson Co., both Los Angeles. LARGEST BILL PRESCOTT, formerly account executive and radio -television representative THE of Bishop & Assoc. Inc:, Los Angeles public relations firm, joins Ball & David- son Adv., Denver Div., in same capacity. NEWS DISC JOCKEY TOM CONNOLLY of Young & Rubicam Inc., Hollywood media department, Greenville!' w... is the father of a girl, Karen Ann. BRENNAN ADVERTISING AGENCY, Houston, elected to membership in SHOW ! American Assn. of Advertising Agencies.

DARWIN H. CLARK Co., Los Angeles, joins Southern California Advertising Yes, each Saturday these and Agencies Assn. top recording artists spin the discs, in quarter -hour H. J. McGRATH & Assoc., Seattle agency, moves to 605 Lloyd Bldg. New segments, from 1:45 to THE phones: MUtual 0111 -0112. 5 p.m. IjiedniOnt WILLIAM ROSS HOWARD 3d, account executive, Ruthrauff & Ryan Inc., BENNIE HESS LITTLE MARGE Hollywood, is the father of a boy, Richard Thomson. TINY SMITH PETE HUNTER LEON PAYNE FLOYD TILLMAN eenille BEN CHRISTIAN HANK LOCHLIN BEN SUGARMAN & Co., 430 King St. West, Toronto, enfranchised as advertis- JERRY JERRICHO ing agency by Canadian Assn. of Broadcasters. BENNY LEADERS JIMMY SHORT JERRY IRBY WOODY & COLLIE SMITTY JAMES FELTON, account executive, Foote, Cone & Belding, Los Angeles, CORNPATCH is the father of a boy, Richard Wallace.

Saturday's Share of Audi- ence July, 1949, Hooper rating for K -NUZ -12.8. This super buy available at K -NUZ's low rates. GREENVILLE- SPARTANBURG- ANDERSON MARKETS

NATIONAL REP. FORJOE & CO. Dare Morris, Gen, Mgr. wrac "Your Good News Station" 5000 Watts 19 Hours Daily and WFBC-FM 93.7 Channel 60,000 Watts k-nuz GREENVILLE, S.C. ENJOYING the proceedings during a lighter moment of the recent annual 9th Floor Scanlan Bldg. THE NEWS- PIEDMONT STATION convention of Pacific Council of American Assn. of Advertising Agencies are (I to r): C. Burt Oliver, general manager, Hollywood office Foote, Cone & HOUSTON 2, TEXAS REPRESENTED BY AVERY -KNODEL, INC. Belding, and chairman of convention; Mrs. Warren Kraft; Warren Kraft, vice president and manager, Honig- Cooper Co., Seattle; Mrs. C. Burt Oliver. Page 10 November 21, 1949 BROADCASTING Telecasting Business is always better in Washington, D.C.

Almost half of your customer -families in Washington, D. C., got pay raises this fall. Government workers and military personnel - 275,000 of them -have even higher pay than before; 18,000 of

these also got a year's retroactive pay! Statisticians are still figur-

ing out what this does to income in the nation's 9th retail sales

market. But Pulse has already figured out that WTOP has more

listeners than any other station in 3 out of every 5 quarter-hour

periods. The next station has only 1 out of every 6. WTOP domi-

nates this always- better market. THE WASHINGTON POST -CBS

WASHINGTON'S ONLY 50.000 WATT STATION REPRESENTED BY RADIO SALES

BROADCASTING Telecasting November 21, 1949 Page 11 Davis Lauds IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII! Re: 1950 Census EDITOR, BROADCASTING: EDITOR, BROADCASTING: In reference to recent stories in I read BROADCASTING [Nov. 7] BROADCASTING concerning the 1950 with more than usual interest ltihe census... . After all, there was a Hal Davis The census director has stated by -line in the issue!! Inasmuch as editors reserve that any attempt to obtain FM family, please dis- (Letters are welcomed. The the I have a large right to use only the most pertinent portions.) data would, due to confusion on count the immediate rise in circu- the part of the public, leave the lation. Illllllllllllllllllllllllf II! IIIÍIIIIIIIIIIIIIIIII! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII !IIIIIIIIIIIIIIIIIIIIII accuracy of the results open to However, the opening does give able comments on the article [ "Our years, and it was with a mixed grave doubts. If that is the case, me a chance to tell you something Respects To "- BROADCASTING, Oct. feeling of satisfaction and surprise an all- inclusive question on radio I should on which have passed 31]. It certainly proves that that I noticed your excellent article set ownership will also be subject years ago. I've known your book BROADCASTING must have an ex- on the radio policies and goals of to grave doubt inasmuch as there through years at CBS and the ceptionally high readership. I want will be millions of sets which have Your members have the Prudential Insurance Co. of agency. staff you to know how much I FM reception but no AM . . . appreciate America. [Oct. 31]. Especially so always been favorites of mine... . your interest in this In light of these facts it would printing of Hal Davis eulogy even before I have died. since Prudential's utilization appear that none of the figures radio as a meduim of sales and Vice President Russell W. Tolg obtained in the proposed radio Kenyon & Eckhardt Inc. Radio Director public relations has enabled me to count would be accurate unless a New York BBDO, pursue personal ideas of service separate question on FM is in- * * Chicago * * * beyond the ordinary scope of the cluded. Even the census bureau would have 'High Readership' entertainment field... . presumably to admit Prudential's Program Berch to this which leaves me no alterna- p Jack tive but to believe that they are EDITOR, BROADCASTING: EDITOR, BROADCASTING: Berch Jack Show knowingly and willingly discrimi- aI know you'll be interested to I have been reading BROADCAST- New York * * * nating against the FM portion of nknow that I have received innumer- ING Magazine for a number of the broadcasting industry. ... I am greatly pleased by the proposed changes which will be integrated into the new 1960 I BROADCASTING YEARBOOK. T h e new log arrangement seems to me to be the only really fair way to present radio facts. Response ±2.5 db, 40 cps to 15 kc; Output -46 db E. J. Hodel Manager WCFC -FM Beckley, W. Va. * * * Give New Ideas S Hp EDITOR, BROADCASTING: ee The many items which ap- took E use pear in your magazine are of 1t1 great interest to myself, because Networ they provide new ideas for opera- Studios! tion of stations, and in small mar- in your kets such as this it is necessary to it with Any keep on your toes to keep ahead of Now Compare the game. Bob Reel You've wanted High Fidelity Broadcast Station Manager KSPA Santa Paula, Calif. Dynamic Microphones like these! Performance meets e O the highest FM and AM broadcast standards. The bass More on P.I. end is smooth and flat. The highs are particularly clean and EDITOR, BROADCASTING: peak -free. Construction is rugged extremely and shock -resistant Your editorial , "Class 'Q' Time," Has E -V Acoustalloy diaphragm. Omni -directional. in the Oct. 31 issue of BROADCAST- Each microphone individually laboratory calibrated and ING should be framed and hung on certified. Try one. Compare it with any mike in your own studios. the wall in every radio station in the country. I certainly agree with New "650' k Write for full facts today! Linnea Nelson that the broad- Response ± 2.5 db, caster who falls for today's fast P. I. 40 cps to 15 kc. buck is indeed shortsighted. It may be all right for those broad- Output -46db. S7P-CZCLY01 INC., BUCHANAN, MICH. casters who only want to hit and External Shock Mount. run, but for those of us who hope Impedance Selector Export: 13 E. 40th St., New York 16, U.S.A. Cables: Arlab to stay in the business it's bad List Price 5150 medicine. The broadcaster who's having trouble meeting his payroll and tries to do it with P. I. business is only putting off the evil day. Harold Essex V. P. and Mgng. Dir. WSJS Winston- Salem, N. C. New "645" The "635" * * *

Response ± 2.5 db, Response ±2.5 db, Keeping Abreast 40 cps to 15 kc. 60 cps to 13 ke. EDITOR, BROADCASTING: Output 50 db. Output 53 db. The life of a broadcaster is a External Shock Mount. Impedance Selector. very busy one. He must keep Impedance Selector For Hand or Stand. abreast of not only what is happen- list Price $100 List Price $60 ing in the industry, but trends of business, local, state and national events. As a result he selects the (Continued on page 18) Page 12 November 21, 1949 BROADCASTING Telecasting YOU MIGHT BAG A 9' -6" TIGER*

BUT...

YOU NEED WKZO -WJEF

TO WIN TROPHIES

IN WESTERN MICHIGAN!

WKZO, Kalamazoo, and WJEF, Grand WKZO -WJEF cost about 20% less Rapids, give radio advertisers the best than the next -best two- station choice in coverage and the biggest audience in the area -yet deliver 41 % more listen- Western Michigan-and at the lowest ers! cost. What's more, BMB figures prove that Latest Hoopers prove that both WKZO these two CBS outlets give superlative and WJEF are tops in their home cities, coverage throughout the prosperous Morning, Afternoon and Night. For ex- Western Michigan area. ample, WKZO gets a 73.7% Share of Audience, Weekday Mornings in Kala- Write today for whatever facts you mazoo; WJEF gets 27.1% in Grand want about the job WKZO -WJEF can do Rapids (Mar. -Apr. '49). for you in Western Michigan.

*Denis P. S. Conan Doyle bagged a tigress this size in Mysore State, India. WJEF filtde IN GRAND RAPIDS and GREATER WESTERN MICHIGAN AND KENT COUNTY (ces) (CBS)

OWNED AND OPERATED BY FETZER BROADCASTING COMPANY AVERY -KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES

BROADCASTING Telecasting November 21, 1949 Page 13 If you think your business is different,

consider ours for a moment ...and

discover perhaps how our difference

can help you with yours.

You see, we have devoted nearly

15 years to the business of being a

different kind of network.

This gives us quite an edge, in these times

when extra -efficient, better- than -average marketing techniques are required.

And it gives you several new ways -all of them well tested -

to make your dollars do double duty.

Page 14 November 21, 1949 BROADCASTING Telecasting For instance...

On no other network can you raise your sales

voice in 500 transmitter -markets -300 of them

being the only network voice in town. On Mutual

you can ...The Difference Is MUTUAL!

On no other network can you enjoy maximum

flexibility in selecting your station hook -up...

routing your program as you route your salesmen.

On Mutual you can ...The Difference Is MUTUAL!

On no other network can you locally -at no

extra cost -tell your customers where to buy what

you are selling, as well as why. On Mutual

you can ...The Difference Is MUTUAL!

On no other network can you buy the proven

benefits of coast -to -coast radio -and save enough

to explore the high promise of television too. On

Mutual you can ...The Difference Is MUTUAL!

On no other network can you s- t- r- e -t -c -h your

hardworking dollars to the point where you get

six listener families for the price of five. On

Mutual you can ...The Difference Is MUTUAL!

These are five of the points which add up

to a big plus for the Mutual advertiser.

Interested in the proof of any or all of the broadcasting them? Let's sit down together and discuss our differences. m utu al system

BROADCASTING Telecasting November 21, 1949 Page 15 for profitable T2lcfU`lQ at the Week sliiag -p INVESTIGATE

WGAL -TV LANCASTER PENNA.

o Bow -Ties and Bow -Kays e Music for the Mrs. Piedmont Farm Program

WKBO Winning display in WTMJ's gourd exhibit. HARRISBURG PENNA. IN tropical countries, the gourd far from its native habitat, the Plus NBC'S has long been known as a useful gourd is making thousands of fruit. Dried, it has served as a Badger Staters gourd conscious. PARADE OF STAR household utensil and, in a number It all started seven years ago. of instances, has been used as a Each year of the seven, Gordon NETWORK SHOWS medium of exchange. Thomas, m.c. of the Top o' the WORK Now, in untropical Wisconsin, (Continued on page 18) YORK ALL ON WSJS AM-FM PENNA. an -PI -OCCOUnts THE STATIONS WHICH

SENDING a man to do a kid's gram manager. During his six SATURATE job in a Chicago studio in year tenure with the station he in- NORTH CAROLINA'S WRAW 1940, resulted in launching augurated, among other things, the one of the most sustainedly suc- celebrated WAAF Symphony Hour, READING cessful programs of its genre in a stirring program departure for GOLDEN TRIANGLE PENNA. the history of commercial radio. a small station at that time. The man was Edward Simmons, In 1937, Mr. Simmons' destiny radio and television director of began to measure up to his talents w INSTON- SALEM Cecil & Presbrey, New York. The as he migrated to the powerful GREENSBORO job was that of a director on the WGN outlet in Chicago as a direc- first of the original Quiz Kids pro- tor in charge of a covey of musical WEST grams. programs and day- Long before time EASTON that, serials. it had been conceded In October 1933 PENNA. that when Eddie he heeded the sum- Simmons got a show mons to the agency on the air it was not field joining Wade only "on the nose" Advertising, Chica- but also "on the go, as director and No. 1 MARKET WDEL beam." produce- where, be- Mr. Simmons besides his Quiz Kid IN THE gan riding that inauguration, he WDEL -TV beam as far back as produced a n d d- SOUTH'S No. 1 STATE WILMINGTON 1926 when, as a rected Alec Temple- DEL. youth of 21, he ton Time and di- strolled casually in- rected the Barn to the now defunct Dance. 50 watter, WJAK He left the agen- Marion, Ind., to sur- cy to join the Army vey the operation. in 1944 but in 1946 His casual stroll de- he returned to direct veloped into a fre- the Roy Rogers netic romp when he Show for Wade on was hired instantly ED the West Coast. Represen led by wsJs to serve as an announcer, director, Completing that assignment, he CD WINSTON-SALEM & ® ROBERT producer and writer on the station. switched to Cecil Presbrey as its MEEKER Another fellow did the cleaning up. West Coast man supervising the THE JOURNAL -SENTINEL STATIONS A S S O C I A T E S A year later Mr. Simmons dou- Philip Morris daytime programs. los Angeles New York So, Francisco Chicago bled his wattage -though it threat- In February of '49 he moved to ened to halve his life expectancy - the agency's New York office as NBC by assuming the same duties on assistant to Jack Wyatt, and when AFFILIATE WKBB Joliet, Ill. the latter resigned in April of this by STEINMAN STATIONS Represented In 1931, he moved to Chicago year to join Grey Adv., Ed Sim - HEADLEY -REED COMPANY and WAAF (a 260 watter) as pro- (Continued on page 18) Page 16 November 21, 1949 BROADCASTING Telecasting Radr.a Sad , . . Likewise, WGN has proven a result getter for its advertisers. Advertisers know they can depend on WGN's extensive coverage to get the most out of their advertising message. WGN reaches 3,529,000 homes each week (more than any other Chicago station): These homes mean millions of

consumers for your advertised products . . .

Vcaetoret Seee...

asks for masqueraders' merriment ... marble mantels for magnificent mansions ... manuals for matriculating math n' med majors ... manicures n' massage for misshapen magnates ... mufflers n' manifolds for marine motors ... mink for mercenary matrons .. .

erry mistletoe for melancholy misses maneuvering matrimony with meek males ... milk for mewing mousers ... maps for meandering minstrelers ... modern mattresses made for the Morpheus motivated masses ... machinery for manufacturers' mills ... mandolins for music -making maestros ... manipulatable manikins for magicians' mysticisms ..

occasins for miserable men after military marches . . . marmalade n' maize muffins for morning meals ... meters for measuring mechanical movements . . . mortar mixers for masons' masonry ... marinated mackerel, mussels, miscel- M laneous merchandise for merchants' meat markets ... better buy radio . . . Fettez E WG N s1949 Nielsen Annual Report- February -March

WGN reaches more homes each week than any other Chicago station. -1949 Nielsen Annual Report

Chicago 11 Illinois A Clear Channel Station... 50,000 Watts Serving the Middle [Vest 720 OnYourDial MBS Eastern Sales Office: 220 East 42nd Street, New York 17. N. Y. West Coast Representatives: Keenan and Eickelberg 235 Montgomery St., San Francisco 4 2978 Wilshire Blvd.. Los Angeles 5 710 Lewis Bldg., 333 SW Oak St.. Portland 4

BROADCASTING Telecasting November 21, 1949 Page 17 Open Mike (Continued from page 12) publications which will keep him viting the other 95% of the abreast of radio's fast moving station's listenership potential to PROBLEM: events. I subscribe to practically dial the competition at newscast all radio publications, but cannot time.... find time to read all of them. We agree with Mr. Dimitman How To Meet Varying BROADCASTING magazine, however, that newscasts should be identified is one publication I consider a must with some sort of associated tag and I read it from cover to cover Recording Channel Needs (most of them are) ; yet at most weekly. Your keen appreciation stations, "News for the Home- of what the broadcaster needs to maker" is presented by the Wom- know has been on a consistently an's Director, and is in no way SOLUTION: high level. I for one am deeply represented as being a NEWS- grateful to you and to your publi- CAST... . cation... . People listening to a news- Select from 14 Basic Units of C. L. Thomas cast do so primarily to get the Gen. Mgr. NEWS.... KXOK St. Louis On the other cheek, Mr. Dimit- the FAIRCHILD man says the usual worthwhile things about local news. Unitized Audio System Re: Newscasts Robert Lindsay News Editor EDITOR, BROADCASTING: WKOW Madison, Wis. Why didn't Mr. Dimitman call his piece "Effective Programming" and be done with it? His little cri- tique [ "Effective Newscast s" Dept. Stores Ban BROADCASTING, Nov. 7] contained some criticism all right, but little EDITOR, BROADCASTING: of it was constructive, and most of We appreciate . . . the tear it seemed naively uninformed. sheets of the department store ar- Lord only knows radio news ticle in your Oct. 24 issue. stands in need of criticism -lots of We are gathering all material it. But what Mr. Dimitman has of this kind that we can find in an castigated is not the newscast, but attempt to break down the ban radio programming. Were radio which local department stores have news editors to compile individual put on radio advertising here. newscasts with one eye on a par- We think your story on the Mil - ticular public at a particular time waukee-St. Paul situation will be of day, it may well be that the sta- a helpful addition. . tion would build up something of a Gene O'Fallon steady listenership among that one Manager You can assemble numerous combinations public. But arbitrarily to allot KFEL Denver of complete recording channels with the three or four minutes of each newscast to news of interest to the busi- * * Fairchild Unitized Amplifier System, which nessmen of one city would be in- includes 14 basic units. 14 BASIC UNITS Banks, Note! Power Amplifier Related units are simply plugged EDITOR, BROADCASTING: in, or ca- Preamplifier Feature of the Week bled together. It's that easy that quick. The radio program of the ... (Continued from page 16) Bridgeport City Trust Co.... has Units can be combined to meet the special Pickup Preamplifi- done a job. . . I do know this: requirements of a given installation. If re- er- Equalizer Morning show on WTMJ -AM -FM Milwaukee, The Milwaukee Jour- To reach the broad public market quirements change later, the units can be re- Line Amplifier nal stations, has been offering no bank can afford to omit radio. arranged and the system expanded with no Herbert Flint - Output Switch Panel packets of gourd seeds to listeners loss of initial investment. With this versa- writing in for them. Last spring Advertising Counsel tile Fairchild System, you get custom con- Input Switch Panel he filled a record 16,685 requests. Westport, Conn. struction at production prices. NAB Equalizer In the fall, gourd growers are invited to send or bring in their best Variable Equalizer gourds and novelties made using On All Accounts Consult us gourds. This year, the fourth an- (Continued from page 16) Diameter Equalizer nual WTMJ- sponsored gourd ex- about your hibit held at Milwaukee's Radio mons was appointed director of Mixer Panel radio and television for the agency. specific needs. City attracted 3,652 gourds. VU Meter Panel Overflow crowds totaling nearly Mr. Simmons supervises the Ed Write for series 4,000 viewed one -day exhibit. Wynn Show for Spiedel Watch of Bridging Device the helpful articles, "Design Most of the time there were long Bands on CBS -TV, the George Burns & Allen Show on of Recording Systems Auxiliary Power Supply lines of people waiting to enter the Gracie and Actual Installa- large studio reserved for the show- CBS for Block Drug Co., Stop The tions." Ask for Series N. Cuing Amplifier ing. One hundred dollars in prizes Music on ABC for Spiedel and the was awarded in two classifications two Philip Morris daytime shows -one for the most perfect large on ABC -One Man's Opinion and gourd, the other for the most un- Johnny Olsen's Ladies Be Seated. usual novelties made from gourds. He also is in charge of the firm's This promotion by Mr. Thomas spot output, currently including on his daily 5:30 to 8:30 a.m. show Lamont -Corliss, Polident Tooth Powder and Tops -Gum. RECORDING EQUIPMENT CORPORATION has attracted attention from beyond the borders of Wisconsin. The Simmons' have been married 154TH ST. AND 7TH AVE. WHITESTONE, L. I., N. Y. Listeners in Illinois and Michigan 18 years. They have three sons, are becoming gourd- conscious and Tom 17 years, Eddie 15 years and have requested seeds and submitted Michael, 15 months. The family entries, according to WTMJ. lives in Fresh Meadows, L. I. Page 18 November 21, 1949 BROADCASTING Telecasting Jamison has something on his mind ...

As a matter of fact, our Mr. Jamison, one of the brightest young men in town, has plenty on his mind.

Although he is much more salesman than statistician, he has a a ready fund of facts and figures on the broadcasting business that is the envy of many a representative twice his age.

"I look at it this way," he will tell you. "There is nothing secret about most of the information I carry around in my head (where I can always find it). Most of it is available in various standard or special sources of information. The rest you can get for the price of a phone call to the right man. But the point is this: when an advertiser or a broadcaster wants information, he is very likely to want it fast. And the man who can give him the most information fastest is the man who is serving him best. Radio representation, as you know, is a service business. We don't actually own anything but the furniture -Spot Radio, the product we sell, we sell for somebody else.

"The fact that my clients appreciate this fast service helps me sell more time -the right time - either to them or for them. And the fact that any Weed and Company representative can do the same lets us today do more business for our clients (advertisers and broadcasters alike) than ever before."

radio and television station representatives Weed new york boston chicago detroit and company san francisco atlanta hollywood

BROADCASTING Telecasting November 21, 1949 Page 19 the Now aW NeW WDSIJ ulinall IIIIIIIIIIIIIII:IIIIiIIIIII No Other New Orleans Station t EXPRESS- CATHOLIC TRAVEL LEAGUE for 1960 Holy Year of Jubilee plans concentrated radio advertising campaign, based on tests c Affords Sponsors Such Economic, to be conducted first in New York market. First to be chosen are WQXR (English) WOV (Italian) and not yet selected "quality Polish program." Campaign to hit major cities across country, with emphasis on cities where Hard -Selling Programs. Catholic prelates are personally conducting pilgrimages to Rome. Agency: h Ray McCarthy Adv. Service, New York. RADIO GROVE LABS., St. Louis, appoints Sullivan, Stauffer, Colwell & Bayles, New York, to handle advertising of its newest product, Antamine, anti- histamine Dixieland Jazz drug to prevent colds. Radio spots will be used. Jazz Authority Roger RESTAURANTS -OF- THE -MONTH Inc., New York, group of dining -out spots Wolfe spins waxings where members eat half -price upon presentation of membership card, appoints William Warren Agency, New York, to handle its advertising. Participations and adds colorful on such shows as This Is New York on WCBS, The Fitzgeralds on WJZ and tidbits from his own Dorothy and Dick on WOR, all New York stations, being considered. Use of voluminous library of one -minute video spots also is being considered. Jazz records and facts. "THANKS" DOG FOOD begins test radio campaign on hour -long morning (Available for Emerson Smith. Show on KDYL Salt Lake City. Expansion to other markets I Sponsorship) expected following test. CHATTANOOGA MEDICINE Co., Chattanooga, Tenn., appoints Street & Fin- ney Inc., New York, to handle entire Cardui account, effective Jan. 1. Spot radio will be used. VIDEO M IMPERIAL KITCHENS Co. (storm windows and kitchen products) appoints A Harold Kirsch Co. Adv. to direct advertising. Radio will be used for St. ERacing CR Louis market. Mid -Winter racing A Co., for Skelgas, begins one -minute test campaign in 75 markets N SKELLY OIL televised again this Nov. 28 for one month, through Henri, Hurst & McDonald, Chicago. Further season from the New expansion will be determined by sales results. Orleans Fair Ground's Ifast oval. B -Z -B HONEY Co., Alhambra, Calif. (honey packer), KERMIN FOOD PROD- I UCTS, Los Angeles (frozen meat pies), and ROBERT WILLIAM FOOD Co., (Available for same city (Miller spaghetti, macaroni) appoint Jordan Co., Los Angeles, to Sponsorship) handle advertising. All firms plan to use radio and television.

Atwotk 4ccounte

STERLING DRUG Inc., New York, through Dancer -Fitzgerald -Sample Inc., New York, signs 52-week renewal contract with ABC for sponsorship of Bride and Groom. Contract, effective Jan. 2 covers 222 ABC stations, ana programs are aired Mon.-Fri., 2:30-3 p.m. See your JOHN BLAIR Man! AFFILIATED AMERICAN FEDERATION OF LABOR in contract placed directly with MBS, WITH THE will sponsor commentator Frank Edwards in a Mon. -Fri., 10 -10:16 p.m. broad- N. O. ITEM cast from Washington. [CLOSED CIRCUIT, Sept. 19].

THE TEXAS Co., New York, will for second consecutive year sponsor telecast by ABC -TV of complete opening -night performance of New York's Metro- politan Opera tonight (Nov. 21). Telecast of season's premiere, "Der Rosen - kavalier," was arranged through Kudner Agency, New York.

HALLICRAFTERS Co., Chicago, (radio, TV, electronics equipment), to sponsor Hollywood Quiz on Mutual network starting Dec. 10 through Sorensen & Co., also Chicago. Show will be aired Saturday, 5:45-6 p.m. in each time zone, and will originate in lobby of Chicago Theatre.

C. H. MASLAND & SONS CARPET Co., New York, renews its sponsorship of Masland at Home Show on CBS -TV effective Dec. 14 for another 13 weeks. Show is five minute program, Wednesdays, 7:45-8 p.m. Anderson, Davis & Platte, New York, is agency.

ANAHIST Co., Yonkers, N. Y. (anti -histamine drug for cold symptons), sponsors Thursday night Counter -Spy, on 60 ABC stations effective Dec. 1. Agency: EDGAR B. STERN, JR. ROBERT D. SWEZEY LOUIS READ Foote, Cone & Belding, New York. President Executive Vice- President Commercial Manager MARS Inc., Chicago (Candy), renews for 26 weeks effective Dec. 5, sponsorship of Howdy Doody on NBC -TV Network. Show is telecast Mon.-Fri. from 5:30-6 p.m. Grant Adv., Chicago, is agency. (Continued on page 74) Page 20 November 21, 1949 BROADCASTING Telecasting How Popular Can you Get?

The campus hero has nothing on WCAO these WCAO local favorites - "MUSICAL CLOCK " - days. Smart advertisers take a gander at the "HOLD EVERYTHING " - "YOUR FRIENDLY super -colossal CBS programming job this Fall NEIGHBOR " - "AFTERNOON CAROUSEL " - -and rightly figure that WCAO is a better "THE HAL VICTOR SHOW " - "SATURDAY buy than ever in the Baltimore market. Ask NIGHT FROLIC" -and many others. It's a your Raymer representative about bonus audience - backed up by constant availabilities on some of these popular WCAO local promotion and showmanship.

... and every program and announcement on WCAO is WCAO - WCAO duplicated on FM (20,000 watts) at no additional cost to the ad- "Xe `j/acce Vaitemone" vertiser!

CBS BASIC 5000 WATTS 600 KC REPRE'ENTED BY RAYMER

BROADCASTING Telecasting Norember 21, 1949 Page 21 NORTH CAROLINA IS THE SOUTH'S NUMBER ONE STATE

AND NORTH CAROLINA'S

No. f SALESMAN is MINIM lift

FREE & PETERS, INÇ_. NATIONAL REPRESENTATIVE

* also WPTF -FM * Page 22 November 21, 1949 BROADCASTING Telecasting Vol. 37, No. 21 WASHINGTON, D. C., NOVEMBER 21, 1949 $7.00 A YEAR-25e A COPY

NAB REVAMPING BMB, BAB Actions; Urges Strong NARBA Treaty By J. FRANK BEATTY (see text of resolution and NARBA story page 40). The U. S. Con- DEMAND for a NARBA treaty as that will stop "severe damage" to gress, State Dept. and FCC well U. S. delegation at S. coverage and action as the U. station were urged to insist that to strengthen NAB's two sales - Montreal getting units -Broadcast Adver- Cuba "rescind all licenses issued" tising Bureau and Broadcast since the second NARBA expired Measurement Bureau topped a in March. - While the resolution was a fast -moving meeting of the NAB of board held last -week in Washing- strong one, informal opinion some of the delegates attending ton. conference in As part of its job of revamping the third NARBA voted to Montreal was that the board's NAB's structure the board em- BMB and action would aid rather than dissolve the present set barrass negotiators in their at- up an industry-controlled program - measurement corporation. tempt to bring the conference to a station successful conclusion in the near It decided to keep Broadcast Ad- vertising Bureau within the NAB future. fold, reversing a policy adopted at Several NAB districts had adopted resolutions this autumn the time of BAB's creation last at first meeting. April. Directors Thomas, Swezey, Bitner sharply criticizing Cuban use of The three -day meeting ended * * s broadcast frequencies. In one or two cases some U. S. dele- late Thursday with this additional adopted a report of the Structure board which was scheduled to meet of the series of actions: recommending the last Friday in New York. gates had felt the resolutions hurt Committee that rather helped negotia- FM Assn. invited to merge present BMB be closed up and a In adopting the NARBA resolu- than their into NAB. new corporation formed. tion just before adjournment the tions. Formation of joint radio - Then it placed its blessing on a board pulled no punches in point- A detailed review of the Mon- movie committee to serve common detailed plan of the Audience ing out that Cuba's appropriation treal situation was given to the interests (see story page 44). Measurement Committee for a new of frequencies was arousing "a board by Forney Rankin, NAB's Election of two television type of BMB corporation and re- steadily growing expression of pub- government relations director, and members to board (story TELECAST- ferred the plan to the present BMB lic indignation" toward the island (Continued on page 40) ING 3). Present $701,000 budget continued to February. Dues discount of 12%% con- Sold to Cherry, Judis, Herbert tinued to February for AM sta- WNEW tions; TV rates unchanged. RADIO'S BIGGEST independent the outstandingly successful 10,- new company and continues as gen- Membership drive approved. station transaction -sale of 000 watter, and Ira Herbert, vice eral manager. The executive staff Committee created to act on WNEW New York by Arde Bulova president and sales director, each and personnel, it was reported, will court and government appearances and his associates to a new corpo- of whom will acquire 12% To in- remain unchanged. Mr. Herbert by NAB. ration headed by William S. Cherry terest and will continue in active also will serve as a director and Standing committee struc- Jr., Rhode Island industrialist and direction. Mr. Cherry, 44- year -old Ted Cott will continue as vice ture sharply curtailed, with new broadcaster, for a gross in excess chairman of the Cherry & Webb president in charge of programs. TV committee created. of $2 million-was consummated Department Stores in New Eng- The sales price of more than $2 Much of the board's time was last week, subject to usual FCC land and owner of WPRO Provi- million, it is understood, embraces taken up by reorganization and approval. dence, is president of the new net quick assets in excess of $600; budgetary problems that have come Among those associated with WNEW Inc., and holds 42sá %. 000. The new corporation, now in up since the streamlining operation Mr. Cherry are Bernice Judis, vice Miss Judis becomes executive process of formation in Rhode was started last July. This task president and general manager of vice president and á director of the Island, will acquire the assets of was simplified by advance work s s s the Greater New York Broadcast- done by the board's Structure Com- ing Corp. Mr. Bulova, chairman mittee and the Audience Measure- of the Bulova Watch Co. and one ment Committee, which drew up de- of the largest advertisers in radio tailed recommendations. These were and TV, is 60% owner of Greater adopted in large measure. New York. Milton Biow, president The streamlining job was not of the Biow Co. Inc., is 30% owner, completed, however. Reports cov- and Vincent Dáiley, New York ering work of the Radio (formerly businessman and associate of Mr. Audio) and Television (formerly Bulova, holds 10 %. It is expected Video) Divisions and the relation the formal application for transfer of these new units to the NAB will be filed within a fortnight. departments and the president Mr. Cherry, a veteran of more were deferred to the next board than 20 years in radio, told meeting in February. BROADCASTING that he was "pleas The always exciting BMB prob- to be associated in the ownership. lem was approached from two angles by the board. First it Mr. CHERRY Miss JUDIS Mr. HERBERT (Continued on page 46) BROADCASTING Telecasting November 21, 1949 Page 23 '49 AD EXPENDITURES 'Trends' Shows Increase Over '48

By TYLER NOURSE agencies and 38.8% of those an- networks. The other 40% said net- isfaction becomes even more evi- swering said they were spending work expenditures had increased. dent. On a comparative basis WITH advertising expenditures less in radio. An evaluation of radio's effec- 74.2% of the agency executives this year running well ahead of Television expenditures, follow- tiveness now as compared with a said radio support is not as good as 1948, 30.6% of advertising agency ing the natural growth of the me- that given by newspapers. executives report they are spend- year ago shows 57.6% of the re- Giving dium, have expanded to an extent spondents feel the medium is still radio a pat on the back for its ing more client that 70.8% of the agencies answer- as potent as before. A more cau- support were 16.1% of the respond- dollars in radio. ing this section said they were ents while tious 12.1% 9.7% said they felt the Television also is spending more of the client's dol- of the agency execu- two media BALLOT with do an equal job. gaining in- lars in this advertising field. Only tives say they feel radio results With the ever increasing num- creased expendi- 4.2% indicated a decline in televi- are better while the remainder in- ber of tures reported by stations-AM, FM, TV- sion money expended for clients. dicated a feeling that poorer results and other outlets for advertisers' 70.8% of the The remaining 25% said TV ap- are now obtained. dollars, agencies. the competition among me- A Continuing Study propriations were unchanged. dia is becoming more intense. Not Sounding a Newspapers, also, are receiving Selling Cost only is there al note of warning an increase in inter - a goodly amount of increased busi- Although media competition for advertising fietative Opinion to station execu- 57.6% of the agency ness with 52.9% of the agencies executives said they felt the results dollars, it also is intra- media. In tives, 94.4% of answering this section of the ques- from radio advertising reply to the question : "Do you find agency respondents said competition indicating they are spending to be the same this year as last, 54.5% that competition among media for tion for advertising dollars is be- more of the client's money in this indi- the advertiser's coming more intense. believe dollar is becoming field. Unchanged expenditures in cated they the cost of selling more intense ?" Displeasure with radio's job of 94.4% of those newspapers were shown by 38.3% through radio to be higher. A agency executives replying said promotion and merchandising in of the agencies with 8.8% saying third said the cost appeared to be yes. of support sponsors' products was their clients had cut the amount of the same as last year while 12.1% As which expressed by to media do the best job 62.8% of agency ex- of selling themselves, ecutives who said radio performed agency people gave the nod to newspapers and this function inadequately. Cu es> S magazines. These conclusions were drawn 4diseitiidiss t rgies:ditt eed. osi Media In the evaluation these two tied for top honors. The from replies received in BROADCAST- advertising newcomer, television, ING'S 21st TRENDS Survey TELEVISION RADIO evi- -a con- dently is learning fast the tricks tinuing study of executive opinion of selling itself. in radio and its allied fields. For This new con- / 4 tender for advertising dollars was this survey questionnaires were di- SPEND voted second place for rected to a representative sample 70.8% MORE 30.6 % its job of j selling the agencies. Radio, which of advertising agency executives in all parts the sells millions of dollars worth of of country. NO goods for advertisers 25% 30.6% each year, More Spent in Advertising CHANGE has apparently forgotten to sell Considering total advertising ex- itself. That, at least, is the expenditures for all media, 52.9% of SPEND pressed opinion of the agencies the agency executives said they LESS which rated it below the three other were spending more money this main contenders for advertising year for their clients than they did dollars. last. Of those who expressed this As this competition becomes increase as a percentage, the aver- money spent in this medium. ' ndicated, a lowering of the cost of keener among media, an increasing age gain over last year was ap- Of agencies indicating activity radio selling. number of individual stations evi- proximately 10 %. A continuation in the magazine field, 57.2% said As in the past, the agency sam- dently are accepting per inquiry of 1948 expenditures into 1949 was their clients had not changed the ple contended that stations should business. That, at least, is the shown in 26.5% of the replies - amount of money spent in this me- provide greater merchandising aids opinion of the agency executives- these agencies indicating they were dium from last year to this. An in support of sponsor's prod- 76.9% of those answering said they spending the same amount of increase of appropriations for mag- ucts. A station may take the found more stations interested in money for their clients this year azine space prevailed at 35.7% of position that its only duty to an per inquiry business. Some sta- as last. Curtailment of advertis- the agencies answering this sec- advertiser is the presenting of his tions which have ventured forth, ing monies was shown by approx- tion. Cuts in magazine expendi- message. Advertisers and agen- into this uncertain field evidently imately one -fifth of the agencies, tures by clients were shown in cies, however, take a dim view of have not enjoyed the experience' 20.6% saying they were spending 7.1% of the replies. this attitude as attested by the fact (Continued on page 45) fewer advertising dollars this year that 62.8% of the respondents to for clients than had been the case Other Media Unchanged this question said individual sta- last year. Although the sample Other media -direct mail, bill- tions inadequately support spon- which expressed this decline as a boards, etc.- remain relatively un- sors' products. The feeling that percentage was rather small, the changed in 1949 from 1948. The stations handle this function ade- average of these replies indicated a 26.7% of the agencies who indi- quately was expressed by 22:9% of 5% curtailment in client's advertis- cated their clients are spending those replying. A slim 14.3% said ing dollars. more money here is counterbal- individual stations did very well in In the redistribution of advertis- anced by an equal number showing promoting and merchandising for ing dollars-comparing the place- less activity. An average of re- advertisers. ment of client's money this year plies which were shown in per- A prevalent notation with an- with last- 30.6% of those answer- centages, however, indicates a swers to this question was "it de- ing the radio section indicated an slight, edge to increased expendi- pends on the station." Where sta- increase. Unchanged radio appro- tures-money increases surpassing tions do a good job on this addeji priations continued at 30.6% of the money decreases. service, and let the agencies know Of the money spent radiowise, about it, it's a fairly safe bet that 50% of the agencies said they were these stations are the ones that get CONTRACT details on Zippy Liquid channeling more the first nod on radio business. Starch sponsorship of Kate Masrey Spe si tus Radio . . . of the clients Smith funds into spot business. A de- Taking the industry as a whole, Sings arc checked by Theodore S. INCREASE DECREASE crease in the spot field was indi- however, agency executives just Streibert (I), WOR New York presi- aren't satisfied and Spot 40% cated by 40% of the respondents with the job done dent, Otto Weber, president of business 3iß to support the advertiser's product. Otto Weber Assoc. Inc., distributor NO while 10% showed no change from This always has been the plaint of of Zippy starch in the New York CHANGE last year. Network placements, area. the agencies. Program will be sponsored Tuesday Network however, were reversed. There, 40% When compared with promotion and Thursday, 11:45 a.m. to noon. placements 60% of the agencies said Iess of and merchandising support given Contract was placed through Martin the clients money was going to the by newspapers, this agency dissat- Agency, Philadelphia. Page 24 November 21, 1949 BROADCASTING Telecasting Shouse, Dunville Advanced GIVEAWAYS AVCO SHIFT Court Test Delayed AS ANOTHER week passed with- CHANGE in the high command of out setting a trial date in the suits Aveo Mfg. Corp., parent firm of brought by ABC, CBS and NBC to Crosley Broadcasting Corp., was challenge the validity of the FCC's announced last Thursday by Vic- rules banning giveaways, it became tor Emanuel, Avco president. likely last week that the whole time James D. Shouse, Crosley Broad- table previously projected for the casting president, becomes a mem- cases would be thrown out of kil- ber of Avco's executive committee, ter. and is succeeded as Crosley presi- One reason the networks had dent by Robert E. Dunville, Cros- wanted an early trial was so that ley vice president and general man- the U. S. Supreme Court might ager. pass on the appeal before next In his new capacity, Mr. Shouse, summer. That was regarded as an Avco vice president and member important because if the high court of its board of directors, is one ruled adversely to the networks of three management members they would have the entire sum- charged with corporate supervision mer, with its hiatuses, to plan and of the firm's operating d ivisions test new shows replacing give- and subsidiaries. These include, aways and to get stable schedules in addition to Crosley Broadcast- underway for the following fall. ing: Crosley, New Idea, American As it is, unless almost unpre- Central, Nashville & Lycoming- Mr. SHOUSE Mr. DUN VILLE cedented speed is exercised in the Spencer divisions; the Crosley Dis- legal proceedings, the final deci- t+ibuting Corp. and the Carrollton sion may Broadcasting. For the past two membership in the U. of Cincinnati come after next summer, Furniture Manufacturing Co.; years, he has supervised the and the perhaps breaking into program- the New de- Cincinnati College of Phar- ACF -Brill Motors and velopment of the three Crosley TV macy boards of trustees; Foreign ming and advertising campaigns in York Shipbuilding Corp. stations, With Mr. Shouse he was Policy Assn. of Cincinnati, and what itself may be an interruption the unprecedented in radio Mr. Shouse remains chairman of responsible for the establishment executive committee of the Cin- history. the board and executive officer of of the firm's merchandising and cinnati Summer Opera Assn. He Blame for the delay could not Crosley Broadcasting, of which he promotional program. is also a director -at -large of NAB, be attributable fairly to either side. has been president since 1946. Mr. Dunville, 42, is a native of trustee of Cincinnati College of However, one cause of delay was St. Louis. He was graduated from Music and board member of the the fact that the FCC did not file Dunville's New Duties the U. of Missouri. After a stab Cincinnati Convention Bureau and its answers until close to the dead- As president of Crosley, Mr. at the automotive field, he joined that city's American Red Cross line fixed by court rules. Dunville takes over administrative the sales department of KMOX chapter. Next step is expected to be a responsibility for WLW, 50 kw where he became assistant general Mr. Dunville is a member of the meeting between networks' counsel Cincinnati clear channel station; manager. At KMOX, Mr. Dun - Masons and the Shriners, The Cin- and FCC lawyers to fix a trial date Crosley's three video stations in ville's close- working relationship cinnati Club, Bankers Club, Cuvier with the consent of the Federal Cincinnati, Dayton and Columbus with Mr. Shouse began. Press Club, Propellor Club, Sigma Statutory Court in the Southern as well as three FM outlets in the Both men are active in civic and Chi, Variety Club and the Con - District of New York which will same cities and shortwave stations fraternal affairs. Mr. Shouse holds frerie du Tastevin in New York. hear the cases. which Crosley operates for the U. S. State Dept. at Mason and Bethany, Ohio. Election of Mr. Shouse Thursday Slated for Today climaxed the 46- year -old executive's 20th anniversary in the broadcast- FREEDOM AWARDS ing field. Last year he was elected SOME 200 awards are to be made CBS, for its You Are There show Enterprise State" on the Chicago board chairman of Crosley Broad- today (Monday) by Freedoms on the battle of Gettysburg. Theater of the Air (MBS). casting which he joined in 1937. Foundation in recognition of con- Dr. George S. Benson for The In the category "Unclassified At that time, he was vice president tributions to the American way of Land of the Free, on the Don Lee - Awards," there were 10 winners, in charge of broadcasting and led life on "Speaking Up for Freedom." Mutual network. each of whom was to receive $1,500. WLW to a number of awards in Top winners in many categories, in- Willard Wilson, script -writer for Included was Howard Reynolds, a programming, promotion and re- cluding radio, were to receive their "It Might Have Been You" show Negro of 2522 N. 23 St., Philadel- lated fields. awards from General Dwight D. one of Northwest Neighbors series phia, for his song, "Speak Up For A native of Cynthiana, Ky., Mr. Eisenhower at ceremonies to be sponsored by Pacific Power & Freedom." This song was first Shouse received his schooling in held at Valley Forge, Pa. An audi- Light Co. heard on WDAS Philadelphia on Bellevue and Ft. Thomas, Ky., and ence of 200 distinguished guests WWJ Detroit, for 24 Hours The Bon Bon Show which also won studied at Miami U. at Oxford, were expected to witness the oc- Under Communism. an award. Mr. Reynolds is a reg- Ohio, and the U. of Cincinnati. casion. WCAU Philadelphia, for The ular performer on the show, After two years as a high school Some of the winners, in the opin- Blessings of Liberty. teacher he joined the staff of ion of a jury of 21 made up of Spiritual Mobilization for The "Best Ad Campaigns" Liberty magazine in Chicago. Radio State Supreme Court Justices and Freedom Story on KFAC Los An- Included in winners in the classi- debut was in 1929 when he joined officials of American patriotic soci- geles. fication "Best Advertising Cam- CBS as its first Chicago sales rep- eties, are as follows: WJR Detroit for series, Know paign" was the Advertising Coun- resentative and five years later he Best radio programs-1st place: Your America. cil, New York, for its "American became associated with Stack -Globe The Greatest Story Ever Told, Medals were awarded to the fol- Economic System" campaign. Advertising Agency from which he sponsored by Goodyear Tire & lowing: Winner of sixth place in the resigned after a brief stay to be- Rubber Co. on ABC; 2nd place. Knox Manning for the program, "Best Sermons" category was Dr. come manager of KMOX St. Louis. Cavalcade of America, sponsored Open Letter To Pail Robeson on Paul J. Goodwin, minister of the In the same year of Mr. Shouse's by E. I. duPont De Nemours Co., KNX Los Angeles. First Presbyterian Church, San arrival at WLW, Mr. Dunville on NBC. Prizes were $2,000 and Jack Beall for his "Anti- Commu- Jose, Calif., for a sermon "Can A joined the station's executive staff $750 respectively and gold medals nist Series" on ABC. Good Christian be a Good Com- as his assistant. Mr. Dunville held for each winner. Radio Council of Chicago Public munist?" delivered on KLOK San the successive posts of general Other radio winners who re- Schools for These Things Are Jose last July 24. manager of WSAI Cincinnati, then ceived awards ranging from $600 America on WBEZ Chicago. A medal in the "Best Company owned by Crosley interests; gen- to $50 and the gold medals, were: NBC-for its documentary series, Employe Publications" category eral sales manager of WLW and George Tunnel], Negro disc Living 1949. was won by Prairie Farmer -WLS WSAI, and in 1944, vice president jockey on WDAS Philadelphia, Col. Robert R. McCormick for Round -Up, a monthly publication and general manager of Crosley for his The Bon -Bon Show. his talk, "Responsibility in a Free of WLS Chicago. BROADCASTING Telecasting November 21, 1949 Page 23 FCC Sets Hearings UNITED FRUIT WORLD WIDE CORP. KBS Opens Banana Campaign FEATURING the famous "Chi - IN A MOVE for which FCC au- Lemmon which owns stock in the The AM application is for a new quita Banana" song, the United thgrities could cite no parallel, the licensee corporation. station at Greenwich using 1490 Fruit Co. last Monday started a Commission last week called hear- On the basis of this information kc with 250 w fulltime. spot campaign on all Keystone sta- ing on the privately produced pro- FCC said it would seek to deter- Issues in this case include the tions located in 23 Eastern, Mid- western and Southern states. gram service of World Wide mine "whether representations and . qualifications of Greenwich Broad- Broadcasting Corp.'s international information given members of the casting as they may be affected by The shifting schedule calls for broadcasting stations, the audience public by the applicant corporation, the World Wide investigation, in use of eight variations of the they seek to reach, and various its officers and stockholders, or the view of Mr. Lemmon's dominant "Chiquita" song on a 13 -week cycle representations made on their be- World Wide Broadcasting Founda- position in both companies. Other with cooperation by retail outlets. half to both the public and FCC. tion, its officers and directors, have issues relate to the possibility of The campaign was planned by ad- With the hearing on the license- accurately set forth the nature of interference with WHOM Jersey vertising executives of United renewal applications of the inter- the applicant's operations, the real City, WNLC New London, Conn., Fruit and BBDO. Keystone's ar- national stations FCC consolidated parties in interest, and the inter- WBUD Morrisville, Pa., or with rangements were handled by Noel a hearing called simultaneously on relations of the applicant corpora- services proposed in other pending Rhys, Eastern sales manager. an AM application of Greenwich tion and the non -profit World Wide applications. Broadcasting Corp., operator of Broadcasting Foundation." The World Wide international Borden WGCH (FM) Greenwich, Conn. Many of the issues reportedly stations operate for the most part Renews and controlled by Walter S. Lem- date back to pre -war inquiries with 50 kw, but FCC has author- BORDEN Co., New York, effective mon, principal stockholder of made by the Commission. ized one to test with power up to Dec. 1, renews sponsorship of World Wide. The consolidated In addition to the license re- 120 kw. Frequencies are 25.6 -26.6 County Fair, Saturday 2 -2:30 p.m. hearing was set for Feb. 6 in Bos- newal and AM station applications, mc; 21.45 -21.75 mc; 17.75 -17.85 on CBS. The program is now in ton. the hearing includes World Wide's mc; 15.10 -15.35 mc; 11.7 -11.9 mc; its fifth consecutive year. Kenyon World Wide Broadcasting Corp. bid for increased power for 9.5 -9.7 mc; 7.2 -7.3 mc, and 6.0 -6.2 & Eckhardt, New York, is the is licensee of international stations WRUW. mc. agency. WRUS, WRUL, WRUW, WRUX and WRUA, all located at Scituate, Mass. Facilities of international stations are leased by the State Dept. for Voice of America broad- Preliminary Arguments casts, but World Wide reclaims a Heard portion of the time and uses it for LORAIN CASE broadcasts by the non -profit World PRELIMINARY hearing in the cause the advertiser also used the Dept.'s Anti -Trust Division, in- Wide Broadcasting Foundation. case which may determine the legal rival media. Under the law, up to 25% of the sisted that the right to choose one's bounds of radio- newspaper adver- Counsel for the Journal, which own customers is not an unlimited time may be thus reclaimed; World tising competition was awaiting had the support of the American the only international li- right and may not be used to create Wide is decision in the Federal District Newspaper Publishers Assn. in op- a censee to reclaim any. monopoly. He said it is not a Court in Cleveland late last week. posing the request, contended any question of whether a newspaper is Twelve Issues Involved It the case in which the Gov- limitation upon a newspaper's right must accept any advertising which Twelve issues designated by FCC ernment accuses the Lorain (Ohio) to accept or reject advertising is offered, but whether it may con- for the hearing range from in- Journal of anti -trust law viola- would violate the Constitutional dition its acceptance tions upon the ad- quiries into the past and proposed in the treatment of adver- guarantee of freedom of the press. vertiser's non -use of rival media. program service of the stations tisers who use WEOL -AM -FM Ely- To grant the Government's re- The Justice Dept., he said, would (aside from portions under State ria-Lorain or the weekly Lorain quest, Journal attorney Parker Ful- have no objection to an injunction Dept. direction) to questions as to Sunday News [BROADCASTING, ton of Cleveland argued, would permitting the Journal to reject whether program time has been Sept. 26]. mean the paper might have to ac- advertising which it normally re- made available "in return for The hearing, held Tuesday before cept patent medicine ads, "sexy fuses from any source. Judge Emerich Freed, was on monetary contributions "; represen- the material" and similar advertising Mr. Fulton maintained that no tations concerning the "non -profit Justice Dept.'s request that, pend- which the Journal has traditionally damage was being caused ing full to WEOL and non -commercial character" of trial of the case, the banned. or the competing Sunday news- the stations, and whether FCC's Journal be enjoined from rejecting Victor H. Kramer, assistant chief paper. In fact, lawful advertising he said, the Jour= rules on the announcement of copy merely be- of the Trial Section of the Justice nal was helping them by telling sponsored programs have been their advertisers to use these media met. exclusively. He also insisted that' Another issue: "To determine evidence to be presented in the full whether the applicant has in the trial will show there has been no past and will in the future employ conspiracy in restraint of trade. directive antennas and other tech- Affidavits claiming the Journal nical facilities so as to deliver had refused advertisements of local maximum signals to the country or merchants because of advertising countries for which the service is on WEOL were presented by the intended." Justice Dept., and counter -affidavits Another: "To determine whether were offered by the Journal. Mr. the applicant has or will broadcast Kramer told the court that the programs directed solely or pri- counter -affidavits, though denying marily to an audience in the conti- or questioning some of the depart- nental United States." ment's claims, by no means refuted The Commission said it also all of them. wants to know whether it has been Elisha Hanson, Washington at- correctly and fully informed about torney appearing on behalf of "the real party or parties in inter- ANPA against issuance of a pre- est" and their qualifications and liminary injunction, maintained "monetary investments in the li- that the temporary relief sought by censee. corporation," and about the the Government was broader than status of construction undertaken the final relief it seeks after trial. pursuant to FCC grants. If the trial shows the existence of Another question raised by FCC anti -trust law violations, he said, involves the inter- relation of World the court then may grant appro- Wide Broadcasting Corp., World priate final relief. Wide Broadcasting Foundation, Judge Freed Drawn for BROADCASTING by Sid Hix left the way open and Radio Industries Corp., a hold- for the participants, if they wish, ing company controlled by Mr. . . And now our next guest on 'What's Your Hobby'." (Continued on page 45) Page 26 November 21, 1949 BROADCASTING Telecasting radio time are considerable. Among QUAKER OATS' radio theatre INTERVIEWS of visiting celeb- last June of commercial broadcast- them: on Radio America is another rities, such as Orson Welles ers and agency radio executives Blue sky nature of the pur- of the American - sponsored (r), draws listeners for Radio from ten countries or areas -An- chase. Lack of audience data on Monte Monaco. dorra, Austria, Belgium, France, shows on Radio America and Carlo, Con- Italy, Luxembourg, North Africa, many foreign radios makes time its network of stations. ducting is Jean Manceau. buying difficult. Saar, Spain and Switzerland. Lack of contract standards. Outcome of the meeting was to all Cuba's estimated 700,000 sets to merely offering time. Lack of rate standards. set up a secretariat in Paris under turned on. Weekday listening is Irwin A. Vladimir, president of Difficulty of finding adequate the leadership of Louis Merlin, heavier than Sunday dialing, due Irwin Vladimir & Co. Inc., whose talent in many foreign countries. president and director general of to better weekday programming, advertising agency does a big for- Informations et Publicite. Fur- Danger many stations are in the opinion of Mr. Martinez. eign business throughout the world, over-spotted and bad bunching of ther meetings already are planned « * * reported that billings were holding commercials. for 1950 and a permanent trade * * * ONE buying tool that Mr. Mar- up and that if the dollar shortage association may result. tinez and others like him are were to ease, billings would in- At the June meeting, stations IN New York, Albert M. Mar- looking forward to is the 1950 cen- crease considerably. He noted that decided to study cooperatively allo- tinez, vice president of Melchor sus in South America. That is American sponsors were becoming cation of frequencies, technical Guzman Co. Inc., is one of the spe- expected to count radios, refriger- "more choosey" in their selection standards, program exchanges, cialists in the radio export buying ators and other items in addition of foreign programs for sponsor- copyrights and commercial organ- field. to the traditional noses. The census ship. Among the problems of try- ization. Agencies decided to co- ing to in Thus far this year, the 150 sta- may give the first reliable set - build good programs ordinate their experiences, methods tions represented by his company ownership figures in many parts many countries, he said, were the and research in promoting radio have had an increase in billings of the continent. lack of good talent and the local and to provide for advertisers ma- through his company of 24% over Mr. Martinez sees a trend in the labor restrictions on the importing terials on rates, length of commer- last year. employment of more spots in for- of "canned" talent. cial and audience. s * * Mr. Martinez, a student of time eign countries by American companies. Radio selling in the foreign field since The volume of spots used GUY Bolam, representing a GOAR MESTRE, president of 1932, believes American companies in some of the foreign countries is Luxembourg, reported that - Eng- have bèen big users of such time, practically unheard of in present recent influx of American and CMQ Havana, shown behind particularly in the Latin- American day U.S. radio. It is nothing for lish advertisers on his station, one the desk in his offices at the field, because of their own back- Miles Laboratories Inc., on behalf of the key outlets in all Europe, sumptuous headquarters of of to 135 in its time ground of commercial radio in U.S., Alka Seltzer, buy spots has resulted commercial CMQ, is typical of the broad- a huge advantage over other for- daily aver one station. What im- being practically sold out. That casters in foreign markets pact such a campaign might have record was attained although Ra- eign sellers of goods who've never whose is indicated by the fact that such dio- Luxembourg had to start from aggressiveness and .eut their eye -teeth in commercial war showmanship are selling Amer- radio, he explains. announcements might be as fre- scratch after the and despite quent as ten an hour. the fact that it boasts the highest ican products. Thus, in Cuba for example, Alka Seltzer itself is one of the rate structure of any station in the American companies' programs are great sales successes in radio ex- world -$500 per quarter hour. able to dominate the entire market. port timebuying. It has complete- Commercial radio in Europe has There is adequate proof of that in ly dominated numerous markets begun to make a comeback since surveys made every other month around the world through its con- the end of the war which should by the Assn. of Advertisers of stantly reiterated radio messages. be important to ever increasing Cuba -one of the few surveys made * s s numbers of American exporters, regularly in the foreign field. AT Pan American Broadcasting according to Arno Huth, radio con- That survey showed for a recent Co., Arthur Gordon, sales man- sultant and author of several books period, for example, that of the ager, said its billings for stations on international radio. 12 top programs on weekdays, 11 around the world is up, with Latin It is his belief that radio pre- advertised American products and America billings showing an 18% sents an advertising opportunity were sponsored by American com- rise and Alaska a 38% rise. In there which is especially important panies. Four of the first 12 pro- Latin America alone the company in view of the tight paper situation grams were sponsored by Procter represents over 60 stations in 20 still constricting advertising in & Gamble and seven by Colgate. countries. Europe's graphic media. The Cuban survey is made by J. J. Donelon, head of media at It also is his belief that many visits to radio homes over a three - National Export Advertising Serv- American companies which could week period every other month. ice, which handles foreign adver- sell to Europe under the Marshall Visits start at 9 a.m. and continue tising exclusively, reported busi- Plan are missing a chance to fun- to 10:30 p.m., totaling over 50,000 ness of his agency in the radio nel their products overseas via a visits in the course of a given field as holding about even but demand whetted by radio. three -week period. Visits average with South American placements Many European stations have not less than 900 per quarter hour out front. He foresaw that foreign been considerably concerned about and at the peak listening time at stations generally would be offer- streamlining their commercial 9:30 p.m. as many as 3,000 an ing more and more services to operations, he said. That desire hour. It is nothing to find 60% of American advertisers, in addition gave birth to a meeting in Paris

BROADCASTING Teleca atin g NEWSCAST PROFITABLE NARND Studies Techniques RADIO NEWSROOMS pay off in profits, according to bookkeeping marshalled before the three -day annual convention of National Assn. of Radio News Directors, held Nov. 11 -13 in New York. Two station managers, Wilton Cobb, WMAZ Macon, Ga., and A. R. Vadeboncoeur, WSYR Syracuse, were among members of a five -man panel who discussed the economics of the newsroom. With them were these news directors: Orrin Melton, KSOO Sioux Falls; Bill Warrick, WJOB Hammond, Ind., and Bill Krueger, KDAL Duluth. Title of their inquiry was "Profitability of Professional Radio Newsrooms." Their panel was one of a series of events during the convention which provided the newsmen with ammunition to take back to station managements in NARND's efforts to build up the role of the radio newsman. That managements would have the ammunition fired at them was a sure bet. Few conventions have been attended by so many assiduous note- takers. Mr. Cobb detailed the finances ATTENDING ceremonies for the award of a briefcase in Moines, newly -elected president; Edward R. Murrow, CBS of the news set -up in his 10 kw appreciation to Sig Mickelson of WCCO Minneapolis, out- commentator; Jim Bormann, WMT Cedar Rapids, second CBS outlet. Its five -man news- going NARND president, for his service to the organiza- vice president; Sheldon Peterson, KLZ Denver, treasurer, room costs $1,500 per month, he tion are (I to r): Mr. Mickelson; Gen. Omar Bradley, joint and Ben Chatfield, WMAZ Macon, Ga., first vice said, of which salaries are 80 %. chief of staff of armed forces; Jack Shelley, WHO Des president. For that expenditure, WMAZ receives 59 hours of programming shows, a 7 p.m. program, has a dollar grossed *from news, 41% was ing that not only is the news de- monthly at a cost of $25.00 per 25.9 Hooper. The Lone Ranger on from local newscasts. partment self -liquidating but that hour. Since transcription service the same station is rated at 21.7. The WSYR formula, he said, was it adds immeasurably to the worth for his station runs from $40 to Even WMAZ's daytime news at to hire the best reporter the sta- of the entire program structure. $100 an hour, news programs are 1:15 p.m. rates at 15.1. That stands tion could find in Syracuse and to Mr. Melton himself said that the "an economic programming service up against the top daytime soap let him pick his staff. The result news periods had the added value even if never sold," he argued. operas on the same station as fol- has been the building of popular of making adjacencies valuable. lows: Ma Perkins, 17.4; Big Sister, local newscasts, all sponsored, with Further, they have prestige value, Net from News Shows 16.1; Guiding Light, 14.4; Nora few switches in sponsorship, he promotion value, and enable the Drake, 12.8; But actually, a goodly portion of Perry Mason, 14.1; said. station to fulfill public service news programs is sold at WMAZ. Dr. Malone, 9.3; and Hilltop House, Mr. Melton cited his own station functions, he said. 8.7. Of the money brought in, 65% manager, George Hahn, and an- Mr. Vadeboncoeur reported that other, John Meagher, of KYSM High Returns goes to maintain the news depart- Mr. Warrick pointed out that his the can be credited of the $600,000 to $700,000 a year Mankato, Minn., as stating news- ment and rest gross of his 20% 250 -w station spent $250 to $300 to time sold. That net received station, was from casts added to a station's profit. the sale of news. And of every Mr. Meagher was credited as say- a month on news and received for the time, said Mr. Cobb, equals $500 to $700 in return-$2 back what the station would receive, for every $1 spent. The monthly after all deductions, for the sale Davis, Wolfe, Miller expenditure includes salaries for. of its facilities for network pro- three men, wire service, telephone gramming. K & E PROMOTES Are Vice Presidents charges, supplies and travel or "Actually, a station receives the THREE executives of Kenyon & Eckhardt, New York, have been elected gasoline expenses, he said. The same percentage - 35% - of the vice presidents of the agency. They are Hal Davis, publicity director; intake of $2 back for every $1 actual money paid by clients to Robert D. Wolfe, manager of the Hollywood office, and Donald C. Miller, spent, did not, however, include networks that we receive from our manager of the Detroit office. the cost of air time. news department," he said. The Mr. Davis has been with the or- * He believed, however, .that the average value of the, free time ganization for the past four years and prior to that he was associate station got other plus factors out given on a network contract by a after three years radio director in New York. of its news department. These in- station of our size is exactly twice wartime service Mr. Miller has been with K & E cluded listenership, prestige and the cost of maintaining our news in the N a v y. since February 1948 as manager valued adjacencies. Particularly, department. Prior to that he of the Detroit office. Before that he stressed listenership, stating "Now if you are willing to give headed his own he was organizational manager of that the news department enabled a network $3,000 worth of free publicity organ- the Packard Motor Co. During his station to compete with nearby time each month, just for prestige, ization and was 1942 -43, he was with the U.S. big -time Chicago outlets. programming and the possibility with CBS for 6 Treasury Dept. "With us," he concluded, "if we of eventually making a profit from years. Mr. Davis are to have an audience, local network time sales, aren't you will continue as news is not a luxury -it's a neces- justified in spending $1,500 a director of pub- sity." month to build a local news depart- Mr. Davis licity and also ment with a proven ability and will serve as a Mr. Krueger told the directors with member of the basic plans board, that news also pays off as a loss the same future possibility of leader when profit as pertains to the network ?" to which he was appointed last even it does not show a dollars and cents profit. Further, Mr. Cobb insisted that week. news programming locally pro- Mr. Wolfe has been with the His 5 -kw station spends $1,650 duced is superior programming, agency for the past eight years. monthly for news operations, in- resulting in top listener ratings. He has been manager of the Hol- cluding its three -man news staff, One of his station's local news lywood office for the past two years Mr. Wolfe Mr. Miller (Continued on page 81) Page 30 November 21, 1949 BROADCASTING Telecasting Christmas reminder...

When you're thinking about what to give your business associates, customers, and friends, remember this... Chances are they'd rather get Four Roses. Your favorite retailer will be glad to make special arrangements for gift purchases and deliveries. FOUR ROSES AMERICA'S FAVORITE GIFT WHISKEY

FINE BLENDED WHISKEY in an attractive gift carton. 90.5 proof. 40% straight whiskies; 60% grain neutral spirits. Frankfort Distillers Corporation, New York City.

BROADCASTING Telecasting November 21, 1949 Page 33 i Turkey is a

BROADCASTING Telecasting Page 34 November 21, 1949 state of mind

Say "turkey" to anyone but an Seven more American institutions,

American and he thinks of a country in a regional sense, are the seven

bordered by the Mediterranean. Say Fort Industry Stations listed below. "turkey" to any American and he In the areas they serve, these thinks of roast fowl, potatoes, and stations have built up a record all the trimmings. of public service that has made That's because roast turkey is an them community traditions. To American symbol of Thanksgiving advertisers this means prestige Day, of happy family gatherings on behind their products, attentive and

this holiday. Hence, the turkey is a responsive listeners to their sales sort of American institution. messages.

THE FORT INDUSTRY COMPANY WSPD, Toledo, O. WV/VA, Wheeling, W. Va. WMMN, Fairmont, W. Va. WLOK, Lima, O. WAGA, Atlanta, Ga. WGBS, Miami, Fla. WJBK, Detroit, Mich. WSPD -TV, Toledo, O. WJBK -TV, Detroit, Mich. WAGA -TV, Atlanta, Ga. National Sales Headquarters: 527 Lexington Ave., New York 17, Eldorado 5 -2455

BROADCASTING Telecasting November 21, 1949 Page 35 NAB Realigned out /t¢sp¢Cts o NAB AND ITS adolescent progeny-BMB fa'itc'ia/ and BAB -today stands reorganized, after more than a year of arduous work by the board of directors. Station Personality Last week in Washington the board completed the last phase of its job. It was not THERE'S AN indefinable something involved wholly according to plan, but appears to be in the sale of a station that departs from the close enough to it to satisfy the majority of ordinary business transaction. It is because member -broadcasters. stations are not mere chattels; not transmit- The basic reorganization was charted last ters and microphones and studios and wires. July at Portsmouth, N. H. There remained Stations acquire personality. Stations are principally the disposition of BMB and of people. The personalities of those people are BAB. BMB, by board mandate, will be dis- reflected in the operations. solved when the second nationwide study is This has never been more evident than in completed this year. The board acted wisely the sale of WNEW New York to a new com- in recommending that a new corporation be pany. WNEW is a station with personality formed to plan research studies and other plus. It is highly successful in the most com- services, as may be determined by a tripartite petitive market in the world. group of broadcasters, advertisers and agen- The guiding genius of WNEW is Bernice cies. The project could, with needed modifi- Judis, for 14 years its general manager. She cations, follow the pattern of Broadcast surrounded herself with able people-like Ira Music Inc., the highly successful enterprise SYLVESTER LAFLIN WEAVER Jr. Herbert, in charge of sales, and Ted Cott, launched under the aegis of the NAB a decade who directs its programs. ago, and which delivered radio from the chaos SYLVESTER LAFLIN (Pat) WEAVER Why Arde Bulova decided to sell WNEW is generated from a then monopolistic ASCAP. Jr., NBC's new vice president in charge not disclosed. Previously he had sold other The BAB, which sprang from a spontaneous of television, has been equipped through- stations along the Eastern seaboard, and his movement at the NAB Convention last April out the 18 years of his radio and advertising foreign- language WOV in New York. In the to combat competitive media and bring new career with a secret defense against occupa- latter case, provision was made whereby the business to broadcasting, has been functioning tional cholers that are apt to lay a more directing heads could acquire ownership- inter- as a unit of the NAB. The original plan was vulnerable man low. and Arnold Hart- ests. Ralph Weil, manager to separate BAB from the NAB. The board Mr. Weaver, a onetime -a -year em- took advantage of the retain an $35,000 ley, program director, last week decided to BAB as NAB ploye of the late George Washington Hill, has for the new prin- be opportunity. It was good function, with the issue of separation to survived that and other rigors of the trade cipal owners and for the operating heads. The considered at a later date. withdraw from the The "personality" of WOV because of an ability to policies continued. It is not hard to fathom the reason. Maurice screeching market place from time to time and was unchanged. B. Mitchell, the aggressive young BAB direc- refresh his mind and spirit in the quieter be expected at WNEW. Miss The same can tor, is enjoying phenomenal success in his NAB company of ancient thinkers. Judis and Mr. Herbert acquire substantial distict -meeting swing. He tells a straight - interests. William S. Cherry Jr., Rhode Island from- the -shoulder story on the competitive As an undergraduate at Dartmouth, Mr. businessman and broadcaster, who heads the situation. He has the fire and the enthusiasm Weaver majored in philosophy, a curricular purchasing company, wanted it .that way. So that salesmen love. choice which has 'since enabled him to restore did Mr. Bulova, who obviously felt an obliga- But it takes time and direction to build an himself after a vexing bout with a falling tion to them. organization that will give battle to the com- Hooperating, by browsing in the antidotal It is good for the esprit de corps of radio to petitive giants. The directors decided that the detachment of Aristotle or other inhabitants of witness such transactions. It proves that cor- board should figure in the strategy. They cer- the cosmic plane. porations, in radio in any event, are not all tainly have a point. His present assignment promises to exert a always cold and callous. There are other considerations. All stations, severe strain on Mr. Weaver's metaphysical of course, are avidly interested in business. resources. He is charged with the creation of The newer stations- because they have less of a semi -autonomous television network organi- it- fervently look to BAB as the answer to zation, one of three principal operating units Colour Blind their economic prayers. To many of them, into which NBC is being reorganized. And also THE VIGOR with which CBS and RCA have other NAB activities may be regarded as with making it profitable. been promoting their rival color television secondary. Mr. Weaver, who has occupied a series of systems is quite understandable and is an Hence a separate BAB, separately sustained, impressive offices in radio, television and adver- inherent quality in America's competitive eco- could result in defections from NAB member- tising, did not have that career in mind when nomic system, but we wonder if the two corpo- ship, because many stations might be loath he entered Dartmouth and picked philosophy rations have not lost some control of their to pay into two tills. Conversely, many of as his course. He wanted to be a writer. emotions in their exchanges of last week. the older stations have only cursory interest Philosophy, he felt, would provide the proper Upon returning from England a fortnight in BAB. Their interests lie in the broader background for a literary career. ago, C. Dr. Peter Goldmark, CBS director of aspects of association activity -in protection Upon graduation in 1930, he made a leisurely engineering research, announced that the of the medium. tour of Europe and the Mediterranean, rov- British Broadcasting Corp. was intending to We go along with the concept that it's too of begin color ing through the remains antique cultures experiments based on the CBS early for a separation. BAB, cut loose from he had come to admire in his studies of philos- system. Dr. Goldmark's report was countered the NAB's apron strings, could get lost and ophy and history Dartmouth. Returning by an RCA statement at that BBC had advised hungry. NAB, without the numerical strength from the peaceful ruins of the old country to it had no arrangements with any British or and incentive of newer and smaller entities, American for a depression- ridden America of 1931, Mr. firm color television development. could suffer on the national scene. Weaver began his by Dr. Goldmark then countered literary career selling RCA's counter. The board, during its three -day session, cov- magazines door -to -door in New York, a com- We can all agree that BBC, AM -wise as well ered a comprehensive legislative calendar. munity which at that moment seemed un- as TV, could stand color -any kind of color. Joining of hands with the motion picture in- hostile fledgling But whether BBC charitable if not downright to does or does not adopt color dustry in the fight against censorship of the authors. TV, whatever the system, is of slight impor- media of expression should yield tangible re- months foisting tance in the United States. sults, though they may not be immediately dis- After two of the Ladies British TV, like British radio, is Govern- cernible. The most toward fusion with the FM Home Journal and Country Gentleman on re- ment- operated. It is non -commercial. It is Assn. certainly is desirable. Affirmative steps, sisting housewives while his heart was actually moribund. BBC has had a television station at long last, were taken to combat the radio in the Acropolis or Thebes, Mr. Weaver decided for a dozen years. Today it still has a single tax threat implicit in the U. S. Supreme Court's to quit the path toward schizophrenia and con- station, as against nearly 100 in these United refusal to review the Little Rock occupation fine his energies to modern civilization. States, placed in operation in four short years. tax on stations and the $50 per man salesman's .He returned to his family home, Los Angeles, British radio and TV is the antithesis of license fee. and went to work for Young & McAllister, Radio by the American Plan. BBC is proselyt- This board, we feel, has done the best job direct mail and printing firm, as a writer and ing the world over against our system. it could with what it had. But the NAB won't salesman. He also was editor of the Blue Why worry about whether they do or don't operate on momentum. From now on it will Pencil, the magazine of the Los Angeles use color on their solitary transmitter? take team-work, direction and leadership. (Continued on page 38) Page 36 November 21, 1949 BROADCASTING Telecasting GREAT PROTECTOR This little z -pound Chihuahua feels safe on the paw of his 15o -pound pal, the Great Dane. The big dog makes a great protector. W'I+T'H is a great protector, too, for advertisers in the tough, competitive market of Baltimore. W +LT,H t protects your profits from advertising by providing real low -cost results. It's easy to see why. W+I>TtH delivers more loyal home listeners -per -dollar than any other station in town. And in addition to this biggest home audience, a recent survey, made under the supervision of the Johns Hopkins University, showed that of all radios playing in barber shops, 49.3% were tuned to W+I'T'H. That means that a little money does big things on W'IfT,H. Call in your Headley-Reed man today and get the TM whole W'I'T,H story. BALTIMORE,I MARYLAND

TOM TINSLEY, President Represented by HEADLEY -REED BROADCASTING Telecasting November 21, 1949 Page 31 FCC Proposes Minimum FM HOURS Daily Operation October ilex Scene FCC PROPOSED last week to require FM stations to operate at least STATUS of broadcast station authorizations and applications at as many hours daily as their AM affiliates, and, in the case of FM -only FCC as of October 31 follows: stations, to reach a minimum of 12 hours per day after two years on the air. AM FM TV Total authorized 2,229 815 112 The proposal, announced * Total on the air 2,063 744 90 Wednesday, followed the recom- that it was recognized at the outset Licensed (All on air) 2,021 472 23 Construction permits 208 334 89 mendations advanced last August that more time ultimately would Conditional grants by the FM Assn. [BROADCASTING, be required. Total applications pending 966 190 394 FCC's proposal also made clear Requests for new stations 329 50 354 Aug. 8]. Current rules (Sec. Request to change existing facilities 288 32 18 3.261) require at least six hours' that "daily" includes Sundays. Deletion of licensed stations in September daily operation - three between The Commission said comments Deletion of construction permits 4 14 1 6 a.m. and 6 p.m., and three be for and against the proposed tween 6 p.m. and midnight. change would be accepted through Under FCC's new plan, adapted Dec. 19. Text of the proposed new causes beyond the control of the licensee, it becomes impossible to con- WQXR NEW HOME from FMA's, the current require- rule: tinue operation, the station may cease ment would stand as the minimum Section 3.261. Time of operation. All operation for a period not to exceed In Times Bldg. By Spring FM broadcast stations shall be li- 10 days; provided, that the Commis- during a station's first year of censed for unlimited time operation. sion and the engineer in charge of the operation. In the second year the A minimum operating schedule per radio district in which the station is NEW STUDIOS and offices for day, including Sundays, shall be main- located shall be notified in writing WQRR New York are now under minimum would be four daytime tained as set forth below. upon cessation of operation and upon and four nighttime hours, and (a) Where the FM broadcast station resumption of operation. construction in the building of the is owned or controlled by an individual New York Times, owner of the sta- thereafter it would be eight hours or group (including all individuals and daytime and four at night. groups under common control), which tion. Completion of the work, does not also own or control a standard which will bring the station for the FM stations operated jointly broadcast station in the same corn - time under the same roof with with AM outlets would be required munitiy, town, city, or metropolitan SMYTHE NAMED first district, the FM broadcast station shall its parent company, is scheduled to meet these minima and also to be operated as follows: To Arrowhead, WEBC Posts operate as many hours daily as the (1) During the first year of opera- for the spring of 1960. tion the minimum operating will about AM station. Thus FM affiliates of schedule THE ARROWHEAD Network and The station occupy shall include not less than three hours 18,000 ap- AM daytimers would be required, between 6:00 a.m. and 6:00 p.m. and the Head of the Lakes Broadcast- square feet of space, three hours between 6:00 p.m. and proximately half of which will be like all other FM stations, to oper- midnight; ing Co. have an- ate at least three hours at night (2) During the second year of oper- nounced the ap- devoted to studios and a large rec- during the first year and at least ation, the minimum operating schedule of ord library. Five studios will be shall Include not less than four hours pointment housed on floor of the four thereafter. between 6:00 a.m. and 6:00 p.m. and Marlin E. Smythe the ninth four hours between 6:00 p.m. and mid- as of building at 229 West 43 St., and Authorities said tentative sur- night; manager offices will on the west 40% of (3) After the second full year of WEBC be located veys indicate about FM operation Duluth end of tenth floor. A private in neighbor- the minimum operating and Arrowhead's the stations operate the schedule shall include not less than stairway will connect the two hood of current minimum require- eight hours between 6:00 a.m. and 6:00 Minnesota group ments and that about same per- p.m. and four hours between 6:00 p.m. of stations. Mr. floors. the and midnight. Two large and three small stu- centage operate fulltime, or close (b) Where the FM broadcast station Smythe replaces to fulltime, leaving around 20% is owned or controlled by an individual H. E. Westmore- dios have been designed to accom- or group (including all individuals or modate the latest accoustical de- whose hours fall into the "in be- groups under common control) which Mr. Smythe land, former di- tween" category. also owns or controls a standard broad- rector velopments in AM and FM broadcast station in the same community, of opera- casting. A master control and a Of the estimated 740 FM sta- town, city or metropolitan district, tions, who has opened his own the FM broadcast station shall, in Westmoreland subsidiary control room will be de- tions now on the air, FMA figures addition to meeting the requirements agency (H. E. Inc.). signed for utmost flexibility of indicate almost 85% have AM af- of subsection (a), operate at least as A veteran of 23 years in the many hours per day between 6:00 operation. filiates. a.m. and midnight as the associated radio industry, Mr. Smythe started Shreve, Lamb & Harmon, archi- FCC pointed out, as RMA did in standard broadcast station. as an entertainer at KYA San tects who designed the new addi- (c) "Operation" includes the period in Besides its petition, that the present mini- during which a station is operated Francisco the twenties. tion, and Rheinstein Construction mum requirements were fixed when pursuant to special temporary author- his radio activities, he is known as Co. estimate it will be completed ity or during program tests, as well in there were around 50 stations on as during the license period. an expert the juvenile problem by the end of March. the air as against today's 740, and (d) In an emergency when, due to field. NAB SLIDE FILM Radio Selling Power Cited, NAB'S slide film argument on behalf of radio's selling power was presented to the Washington Ad Club last Tuesday by Maurice B. Mitchell, director of NAB's Broad- cast Advertising Bureau. The film is entitled "How to Turn People Into Customers." The film has been shown by 375 stations, Mr. Mitchell said, and by the end of the year will have been seen by 80,000 retailers. Attending the luncheon were several NAB board members and President Justin Miller. The directors were Frank U. Fletcher, WARL Arlington, Va.; George D. FROM Richmond and New York come reports of the Tune -O chart. Looking on are Irvin G. Abeloff (I), WLEE Coleman, WGBI Scranton; Eugene outstanding success scored by Tune-O, a new show in general manager, and Marvin A. Kempner, vice president S. Thomas, WOIC (TV) Washing- which a bingo -type game is played by listeners at home of Richard H. Ullman Inc., Buffalo, owner of show copy- ton, and Robert Enoch, KTOK involving identication of tunes. In both cities, listeners right. In picture on right, 250 Seeman Bros. Inc. salesmen Oklahoma City. are reported flocking to grocery stores sponsoring the gather for preview of Tune -O over WMCA New York. Mr. Mitchell described the local show for Tune -O cards. From $500 to $1,000 in prizes are Last Minute details are ironed out by (I to r) Robert D. retailer as radio's biggest cus- distributed daily. Promotion involves full -page opening Buchanan, creator of the show; Mort Fleischl, WMCA tomer. He traced the growth of ads and daily radio page breaks. At opening program on account executive; Norman Boggs, WMCA general man- radio as an advertising medium WLEE Richmond (picture on left), Joe Mason (seated, I), ager; John D. Scheuer, vice president and general man- that gets results and told how to announcer for Tune -O, takes a listener's call as Harvey ager, William H. Weintraub & Co.; Sylvan L. Stix, presi- sell at lower cost with less effort Hudson (r), WLEE operations manager, points to master dent of Seeman Brothers. via the airwaves. Page 32 November 21, 1949 BROADCASTING Telecasting cultivate

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BROADCASTING Telecasting November 21, 1949 Page 37 NIIIIIUIUIIUIINIIIIN1111uIIluNIIIIIN1111111111111111111111111111111111111111111111111111111111111111111111111 pany's advertising matters. nickname stuck, and he has been IIIIIIIIIIIIIIIIIIIIIIIPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIiIIIIIIIIIIIIIIIIIIÍIIIIIII Mr. Weaver and Lucky Strike called that all his life. Green left for the war at about the Mr. Weaver married an actress, same time. In 1941 he became as- Elizabeth Inglis, Jan. 23, 1942. /ifana9amant sociate director of communications They have two children, a 3% -year- eommatc[ai for the Coordinator of Inter- Ameri- old son, Trajan Victor Charles IIIIIIIIIIIIIIIIIIIIVIIIIIiIIIIIiIIIIIIIIIIIINIIIIIIIIIIIIIIilllllllllllllllllllllllllllllllllllllllllllllllllllllllli can Affairs in Washington. Weaver, on whose name, appear- IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIII After a year of desk work, he ances to the contrary, his parents THAD M. SANDSTROM tufted applied for active duty in the had definitely settled before he was GLEN A. HARMON joins KAKC- general manager of KSEX Pitts- Navy. Soon he was serving as born, and a daughter, Susan Alex- AM-FM Tulsa, Okla., as com- burg, Kan. He has been with commanding officer, a lieutenant, of andra, a month old. mercial manager. He was form- station since January as sales man- a patrol craft in the South Atlantic. Mr. Weaver's principal avoca- erly commercial manager of WBBZ ager. Prior to that he was promotion During untroubled cruises of tions are skiing and swimming. Ponca City and KMUS Muskogee, and manager of KTOP Topeka, Kan. He this period, Mr. Weaver's literary Each winter he has taken a month's was most recently account executive succeeds JAMES M. GRIFFITH who for KFMJ Tulsa. LEE ABBOTT, has purchased an interest in KVAK bents reasserted themselves. He vacation to visit Sun Valley. He wrote, among other things, a novel is somewhat in water former commercial manager of KOME Atchison, Kan. frustrated Tulsa, executive of KFMJ which he describes as "socio- polit- sports in recent years. Like many account PHILLIP WOOD, for nine months as- Tulsa and KBYE Oklahoma City, also ical" in nature. Still unpublished, Californians transplanted to the joins staff of KAKC- AM -FM. sistant general manager of WKOW it some Mr. finds Madison, Wis., appointed assistant to awaits rewriting at future eastern seaboard, Weaver date when its author is not so pre- the Atlantic mild. He yearns for SIDNEY R. HARRIS, formerly with MILTON L. GREENEBAUM, president Congressional Publishers, Washington, and general manager of Saginaw occupied with the broadcast, word. the long, rolling waves of the which, unlike the choppy joins commercial department of WPAL Broadcasting Co. and WSAM Sagi- Joins AFRS Pacific regional naw, Mich. waters of the Atlantic, are good Charleston, S. C., as account In November 1944, Mr. Weaver executive. C. ROBERT RAY reappointed station for surf riding. was transferred from sea duty to His fraternal memberships are INDEPENDENT METROPOLITAN manager of WBUY Lexington, N. C., the Armed Forces Radio in after serving with WLOE Leaksville, Service in Phi Beta Kappa and Phi Kappa SALES, Chicago, appointed national N. C., as commercial manager for past Hollywood where he was program Psi. representative for KLMS Lincoln, seven months. manager. Among other memorable Neb. programs that he produced at WENDELL B. CAMPBELL, recently EARLE BROOME appointed commer- AFRS was a two -hour Command PARENT TEACHERS cial manager of WBUY Lexington, appointed manager of WCCO Minne- Performance on V-J Day. apolis, named member of board of di- Radio Ad Honesty Stressed N. C. rectors of Minneapolis Aquatennial The war over, Mr. Weaver re- Festival. turned to the American Tobacco RADIO'S responsibility for hon- DOYLE OSMAN, formerly general Co. in charge of advertising. Two esty in advertising was stressed by manager of KXO El Centro, Calif., MILTON H. MEYERS, general man- years later he went back to Young Nick KFAC Los An- joins KFAC Los Angeles as account ex- ager of WWCO Waterbury, Nelson of the ecutive. Conn., & vice and FORD BILLINGS, commercial Rubicam as president and geles Uncle Whoa Bill program in manager for station, named to mem- director of radio and television as a discussion on children's programs FORJOE & Co, national radio and bership in Radio Pioneers Club. well as a member of the agency's at a meeting of Hugo Reid Parent television station representative, an- Minimum requirement for admittance plans board and executive com- Teachers Assn. in Arcadia Nov. 7 nounces removal of its Los Angeles to club is 20 years' service to broad- mittee. [BROADCASTING, Nov. 7]. office to larger quarters at 1127 Wil- casting industry. It was from position that he shire Blvd., under management of that One of a four -man panel repre- LAWRENCE KRASNER. WALTER A. NIELSON, station man- was hired by NBC last summer senting the Southern California ager of WCNX Middletown, Conn., to take over the top television job. Broadcasters Assn., he pointed out ROBERT FRANKLIN ADAMS, pre- and Emma Lou Kehler have announced Mr. Weaver was born in Los An- children's loyalty to sponsors of viously with Jack Adams Concert their marriage. geles Dec. 21, 1908, the eldest in a their favorite shows and stated Management, New York, joins sales staff of WINS New York. FRANK BURKE Jr., general manager family of four. A brother, Winstead that broadcasters should see to it of KFVD Los Angeles, is the father of Weaver, slightly younger than that inferior products are not WILLIAM REED Jr, salesman at a girl, Shelley Glenn. Sylvester, grew up to become widely "foisted off on kids." He added WCBS New York for past year, ap- known as Doodle Weaver, a come- that radio's "unwritten code of pointed account executive in New York dian now with the Spike Jones act. ethics" has succeeded in this. office of John Blair & Co., radio repre- A sister Sylvia, is now fashion Other panel members were sentative. Mr. Reed was salesman at Respects editor of the Hollywood Citizen - Martha Gaston Bigelow, KFOX WINS New York for four years. News, Mrs. Long (Continued from page 36) and the other sister Beach account executive and RUDOLPH S. PETERSON, former Paul Fritz, is married to a promi- regional chairman of the Assn. of president of Hollywood Recorded Advertising Club, through 1931. nent Los Angeles attorney. Women Broadcasters; Allan D. Features, Chicago, joins local sales The next year he joined the Don The infant Sylvester arrived Courtney, NBC Hollywood director staff of WBBM Chicago. He is former Lee network as a comedy writer. before his parents had settled on of public relations, and Jeanne business manager of Schwimmer & He wrote for such early -day radio a name for him. For some time his Gray, KMPC Hollywood women's Scott, Chicago agency. successes as the Blue Monday Jam- father referred to him as Pat. The editor. EDWARD LARKIN, formerly with boree and Hollywood Hotel. In 1934 Radio Sales, and L. L. STEARNS, he was assigned to Don Lee's San formerly with WCBS New York, Francisco operations as program added to New York office of Radio manager. A year later he quit to Sales- Television as account executive. try his luck again, on what he HAROLD DAVIS, formerly assistant fervently hoped would commercial manager at WCAU Phila- be a higher delphia, named to replace Mr. Larkin level than his first experience, in in his Radio Sales account executive New York. post. Mr. Weaver's second professional AL ALPERSTEIN, formerly advertis- venture into the big city was a ing success manager of H. H. Butler stores from the first. As a free - and general manager of Charles H. lance writer, producer and director Rogers Adv. joins Pan American he worked on a number of network Broadcasting Co., New York, as sales shows, and before his first year promotion manager. was out he was hired by Young & Rubicam to produce Fred MELCHOR GUZMAN Co, N. Y., ap- the Allen pointed U.S. and Canadian represen- program. tative for Radio Program Continental Two years later he became man- Network of Republic of Panama. ager of the agency's radio depart- MORT LOWENSTEIN, commercial ment. Within a year after that Mr. INAUGURAL of WMAL Washington's new juvenile program Firefighters is manager of WCAM Camden, N. is joined the marked at luncheon J., Weaver American To- attended by sponsor, agency, station and civic officials, the father of a boy, David, born Oct. bacco Co. in charge of Lucky Strike including 11 to r): Kenneth Berkeley, vice president, WMAL; Chief Joseph A. 28. advertising. He was 30 years of Mayhew, District of Columbia Fire Dept.; Lewis Edwin Ryan, owner, age. Before his 31st birthday he Lewis Edwin Ryan Organization, agency on the account; Lewis G. Graeves, CHUM Toronto has joined Canadian rose to advertising manager of the president, Chas. Schneider Baking Co., sponsor, and William B. Doores, Lewis Tourist Assn., first station to do so. American Tobacco Co., the right Edwin Ryan account executive. Firefighters is broadcast over WMAL Monday CHUM has featured tourist programs hand man to Mr. Hill in the corn- through Friday, 4:45 p.m. and commercials for some years. Page 38 November 21, 1949 BROADCASTING Telecasting Annual Session Opens FCC Actions FARM DIRECTORS Saturday in Chicago FIVE new AM stations and one FM outlet granted by PROBLEM of selling farm programs to advertisers and the practical use FCC. Seven transfers ap- of television in agricultural areas will highlight the annual convention of proved. Three FM authori- the National Assn. of Radio Farm Directors, scheduled to meet in Chi- zations deleted. Transfers of cago's Stevens Hotel Saturday and Sunday, Nov. 26 -27. KDON Santa Cruz, KRWN The convention will be held * Reno, WGNY Newburgh, N. simultaneously with the National for three recording rooms, corn- Y., and WKIP Poughkeepsie, 4-H Congress for which extensive plete with tape recorders, to be whereby Merritt C. Speidel radio and TV plans have been made, placed at the disposal of farm sells part interests to busi- according to the U. S. Dept. of directors, according to Joe Tonkin, ness associate John Ben Agriculture. Farm directors also chairman of the radio -TV group Snow, with considerations will take in the congress, slated to at the 4 -H Congress. Reservation totaling $1,273,000 reported get underway Sunday. charts will be available for those along with other transfer re- Maurice B. Mitchell, director of desiring to make recordings. quests. Details in FCC Broadcast Advertising Bureau, will RFDs and extension editors also ROUNDUP, page 79. address the group Saturday, speak- will be able to use WJR Detroit's ing on "Farm Programs for Adver- recording bus, according to Mar - WALLACE KADDERLY, KGW Port- tisers." shall Wells, station farm director. ROSE BOWL GAME Also on the Saturday agenda is a Many RFDs are expected to beam land, Ore., radio farm director and CBS Gets Radio -TV Rights former U. S. Dept. of Agriculture video panel, tentatively titled shows by direct wire from Chicago. director of radio, has been chosen to "Practical RFD Television," with Larry Haeg, WCCO director, plans THE ANNUAL New Year classic, preside over this year's convention Mal Hansen of WOW Omaha as a daily feed. the Rose Bowl football game, to of the National Assn. of Radio Farm chairman. Others scheduled to be played this year on Monday, Directors in Chicago where some 175 participate include Bill Givens, Jan. 2, will be broadcast and tele- radio farm directors are expected to WGY Schenectady; Layne Beaty, WDZ CHANGES cast exclusively by the CBS radio discuss selling aspects of farm pro- WBAP Fort Worth; Tom Page, Schroeder Is General Manager and television networks under gramming. WNBC New York, and a USDA sponsorship of Gillette Safety representative. TOP -LEVEL staff changes have Razor Co., Boston. On Sunday, following NARFD been announced by WDZ Tuscola, Red Barber, CBS sports director, business and committee reports, Ill. Frank C. Schroeder Jr. suc- will do the radio play -by -play, with SET OUTPUT the group will delve deeper into the ceeds James W. Fuson Jr., former the television announcer still to selling phase of farm shows. Topics resident and di- be selected. As in 1949, Oct. High Point for '49 manager program the video set for discussion are "Selling rector, as general manager. How- coverage will be set up so that Farm Programs" and "Servicing ard G. Bill, commercial manager, KTTV (TV) Los Angeles carries PRODUCTION of radio and TV the Farm Program and Keeping receivers in October reached the replaces E. E. Dilliner, former the game, played in Pasadena, It Sold." director of sales. Calif., "live," with other CBS -TV highest point since December 1948 Speakers during the two sessions as member companies of Radio Edgar Bill and Charles C. Caley affiliates telecasting filmed high - include: are president and executive vice lig' is the next day. Maxon Inc., Mfrs. Assn. geared for the annual Roy Battles, WLW Cincinnati; Joseph Christmas trade, according to tabu- Bumgarner, agricultural account ex- president, respectively, of WDZ. New York, is the Gillette agency. ecutive, E. H. Brown Adv. Agency. lations released Friday by RMA. Lew Van Nostrom, sales manager, October production showed ap- WMT Cedar Rapids, Iowa; Leo Alsen, DeKalb Agricultural Assn.: Charles preciable gains in all set categories Worcester, WMT: John C. Drake, -TV, FM -AM and FM, and AM- WLS Chicago; William Weinman, WOW: Frank Jeter, WPTF Raleigh. N. C.: only receivers. Member companies Bert Gittens, Bert Gittens Adv. reported a total of 304,773 TV Agency. and a representative from sets manufactured for an average WCCO Minneapolis. weekly output of 76,193 - or NARFD President Wallace Kad- 35.7% above that of September. derly, of KGW Portland, Ore., will In fact, the TV total climbed to preside over the two -day meeting within less than 100,000 of the during which RFDs will elect new number of conventional home AM officers. A reception is being plan- sets produced in October, according ned by the Citizens' Committee for to RMA. FM reception was pro- the Hoover Report. vided in 50,545 of the TV receivers. Plans also have been completed Comparisons with September showed these increases: TV-224,- KXXX COLBY SALE 532 to 304,773; FM -AM and FM- 70,936 to 83,013; AM only- 461,532 KMMJ To Buy for $83,500 to 587, 267. KXXX Colby, Kan., 5 kw daytime Total of 412,627 home AM sets on 790 kc, has been sold by John were turned out in October. Pro- Hughes and associates for $83,500 duction of AM -only sets also had to KMMJ Grand Island, Neb., sub- its second best month in 1949, fall- ject to FCC approval, it was an- ing short only of March's total nounced last week by both stations. of 607,570 -a five -week period. KMMJ is headed by Don Searle, Following is a month -by-month chief owner, who also has interests tabulation of set production rein KBOL Boulder and KCOL Fort ported by RMA member companies Collins, Col. for 10 months of 1949: Mr. Hughes, 53% owner of FM- KXXX, recently acquired control AM of that station upon approval by and AM All the Commission of his purchase of AMtkir TV FM Only Sets Jan. 121,238 147,733 561,900 830,871 50 shares owned by Robert H. Nu- Feb. 118,938 98,969 498,631 716,538 gent [BROADCASTING, Nov. 7, 14]. Mar. (five weeks) 182,361 71,216 607,570 861,147 Mr. Hughes now holds 350 of total April 166,536 37,563 468,906 673,005 650 shares in KXXX, with remain- AM 610 KC FM 93.7 MC May 163,262 28,388 449,128 640,778 June (five ing interest being divided among weeks) 160,736 40,512 471,342 672,590 20 other individuals, including sta- July 79,531 23,843 318,104 421,478 Aug. (five tion employes. weeks) 185,706 64,179 559,076 808,961 KXXX was authorized in 1947 ¡Sa álesMediumikU2 Sept. 224,532 70.936 461,532 757,000 Oct. 304,775 83,013 587,267 975,053 and is licensed to Western Plains TOTAL 1,707,613 666,352 4,983,456 7,357,421 Broadcasting Co. HEADLEY -REED: NATIONAL REPRESENTATIVE BROADCASTING Telecasting November 21, 1949 Page 39 NAB Revamping (Continued from page 23) NARBA SITUATION Neil McNaughten, engineering di- Highlighted by NAB Action rector, who left the Canadian pro- ADOPTION by the NAB board of ceedings long enough to apprise a firm resolution calling for cessa- the board of developments. tion of Cuban interference and BAB received an enthusiastic adoption of a satisfactory North endorsement from the board for its American treaty featured the hem- achievements under Director Mau- ispheric allocation situation last rice B. Mitchell. Mr. Mitchell told week as the third NARBA confer- of the bureau's activities including of ence continued in its third month the cooperative card -index list (see NAB story page 23). which about one -fourth comprises Word from Montreal indicates television business. that bilateral meetings are trying The special BAB policy commit- KTOK to iron out individual allocation tee under Robert Enoch, problems. A feeling of optimism 12 direc- Oklahoma City, District prevails that the conference will was dissolved by the board. tor, succeed unless unjustifiable de- Mr. Enoch had been active in spon- mands are not withdrawn. the BAB idea at the Chi- soring In Washington, the FCC can- cago convention last April. BAB vassed is to a new the latest NARBA develop- policy direction now up ments in a lengthy Monday committee which reports meeting standing of the Commission and top staff to the board. BAB will continue executives, with operate with New York as head- primary attention to focused on the Cuban position. The quarters. upshot was An annual budget of $242,000 reported to be reitera- NARBA delegates learn about navigation equipment aboard an ice breaker tion of the "hold the line" position was asked by BAB, a considerable which both FCC fund. (SS Ernest Lapointe) which took them on a cruise near Montreal and along and the State increase from the present Dept. told that pres- the Saint Lawrence. L to r are Commdr. C. P. Edwards, Canada's Deputy authorized in their ap- The board was the praisals of the ent BAB staff is no larger than Minister of Transport for Air, chairman NARBA conference; Capt. Marchard Cuban demands earlier [BROADCASTING, Nov. 7]. that of the predecessor Dept. of of SS Ernest Lapointe; FCC Comr. Rosei H. Hyde, LI. S. delegation chairman; Advertising though the Dr. Jose R. Gutierrez, Director of Consults and vice chairman of Cuba's dele- NAB board members and Presi- Broadcast dent Miller whole BAB idea was conceived gation, and Alan D. Hodgson, leader of the British West Indies delegation Justin met Wednesday with the thought of a large staff. from the Bahamas. with Capt. John S. Cross, of the State Dept. Communication Divi- The board will take up the budget * * * sion, to review the whole problem. in February, and asked that a list The of specific projects be submitted. suggested NAB officials be sent eral recommendations of the Struc- State Dept. called the meeting around the country to contact non- ture Committee. to hear broadcasters' views on the Special Committee members and acquaint them with The committee felt that any new negotiations. The idea of forming a special NAB's services. project should measure station and Text of the NAB board's NARBA board committee to handle such No indication' was given of the program audiences and appraise resolution, which was communi- matters as participation in legal status of FMA members if they are public opinion on questions of gen- cated to delegates in Montreal: proceedings and appearances be- absorbed by NAB. Many FMA eral interest. It did not suggest WHEREAS, since the expiration of fore government agencies devel- members also belong to NAB. any special type of technique, how- the Modus Vivendi on March 29, 1949, . the Cuban Government has authorized oped after consideration of the The special TV dues were con- ever, desiring mainly to lay the the operation of radio stations on U. S. Supreme Court's decision re- tinued. Member audio stations pay groundwork for a measurement standard broadcast channels in such manner as to severely damage the fusing to review the Arkansas tax $10 a month for their TV affiliates. service that would meet the needs coverage of United States of America case [BROADCASTING, Nov. 14]. TV -only stations pay $1,600 a year. of agencies and advertisers as well broadcasting stations, resulting in the serious degradation of program service A detailed account of NAB's ac- The 121/2 cut in AM dues was ex- as broadcasters. to millions of listeners in the United tivities in the litigation was given tended from Dec. 31 to the Febru- Committee members agreed ra- States of America and a steadily growing expression of public indigna- the board. The new committee will ary board meeting. dio's customers demand this type tion toward Cuba. study proposals for NAB court ap- BMB recommendations of the of measurement service. BAB, as BE IT THEREFORE RESOLVED that the NAB petition the Dept. of State pearances and government con- Structure Committee, headed by NAB's sales promotion weapon, and the United States delegation at tacts, and make recommendations Clair R. McCollough, WGAL Lan- wants it for use in the inter -media Montreal to insist that the Cuban Government rescind all licenses issued "in view of the importance of caster, Pa., all adopted by the competition for the advertising since the expiration of the Modus proper decisions" as such matters board, provided: dollar. Vivendi which are not in accordance with the provisions of that agreement, arise. NAB is entering the peti- The present BMB be termi- Measurement Study and tion for Supreme Court rehearing nated and its assets appraised; a The committee was reminded BE IT ALSO RESOLVED that the as amicus curiae of the Arkansas NAB reiterate to the Dept. of State, new corporation be formed to take that all NAB district meetings this the Congress of the United States, the case. The board was told the fight over the assets of BMB under the fall have adopted resolutions call- FCC and the United States delegation of a may be continued even if the re- : 1. at Montreal the vital necessity following conditions Sub- ing for a study of the situation. new treaty based on a fair and equi- hearing plea is denied. This would scribers, to extent of legal rights, Details of the corporate struc- table division of facilities within the take the form of an entirely new standard broadcast spectrum in ac- be offered stock in new corpora- ture of the new service were re- cordance with the needs and rights of proceeding. tion or cash for their pro-rata ferred by NAB's board, after hear- the respective countries and that no Another special board commit- of assets. 2. Additional treaty be agree upon by the American share the ing the committee's report, to the delegation at Montreal which does not tee was set up to study eligibility stock be offered other stations and present BMB board which only last fulfill this requisite or which would to attend district meetings and the interested parties. 3. The corpora- degrade -the broadcasting industry in week had reviewed the status of the the United States of America. annual convention. Most district tion's board be representative of current BMB Study No. 2 [BROAD- directors have permitted non- agencies, advertisers and broad- CASTING, Nov. 14]. The American members to attend meetings this casters. 4. The new corporation Assn. of Advertising Agencies and offered present BMB subscribers, autumn. The policy has been part proceed with research and other Assn. of National Advertisers, or as an alternative they would re- of a drive to increase membership. studies as determined by its board. comprising two -thirds of the BMB ceive for their share of what assets This committee will report in Feb- Dr. Kenneth H. Baker, acting board, went on record at that time the present BMB may have. ruary (see board election story, president of BMB on leave from as endorsing the need for BMB and Recognizing broadcaster's con- page 41). NAB's research directorship, re- urging continuation of this type of tinued complaints that they have Quick action was taken to in- ported on the bureau's financial audience service. only one -third of the present BMB tensify the membership drive. condition. The bureau owes NAB Another meeting of the BMB directorate, the committee sug- Arthur C. Stringer, director of FM $76.000 for a loan. board was scheduled for last Fri- gested that broadcast stockholders and special services, was sent to In plotting BMB's future the day, Nov. 18. BMB's ruling body have board control, with_ agencies -the District 8 meeting starting to- Audience Measurement Committee was scheduled to take up the NAB and advertisers also participating day (Monday) in Detroit to contact met until midnight the previous committee recommendations as sub- through committees. non -member guests. Saturday, Nov. 12. It made a se- mitted to NAB's'board. The board would consist of 15 The board agreed that member- ries of recommendations that went The NAB committee favored for- directors-one each for large, me- ship solicitation should be handled deeper into corporate details of the mation of a stock corporation with dium and small network affiliates; on a personalized basis. It was measurement project than the gen- the same name. Stock would be one each for large medium and Page 40 November 21, 1949 BROADCASTING Telecasting 18 Board Posts this suggestion at its meeting last Phoenix Picked July. NEXT meeting of the NAB NAB ELECTIONS To Be Filled All but two board members were will be held the first or present last week. G. Richard board ELECTION of all NAB directors -at -large will take place early next second week in February at year under procedure adopted as a result of recent changes in the NAB Shafto, WIS Columbia, S. C., rep- Phoenix, Ariz., the board de- resenting medium stations, was cided before winding up by -laws [BROADCASTING, Oct. 31]. just be -numbered districts, busy with the formal opening of its three -day meeting in In addition, district directors will elected in even with directors in odd-numbered dis- * new studios. Howard Lane, WJJD Washington (main board since an independent accounting story this page). The meet- tricts to be elected in early 1951. Chicago, representing large sta- Directors elected at the next bal- firm had conducted previous elections, could not attend because of ing will concentrate on next tions year's budget. Last action loting will take office at the April illness in his family. of the board Thursday was convention though the board has Nine new associates were re- Those present: adoption of a motion to sing abandoned its pre and post -conven- ceived by the NAB board last week: tion meetings. (See main NAB Harold E. Fellows, WEEI Boston, "Happy Birthday" to Presi- Bruce Eells & Assoc., Hollywood, District 1; Michael R. Hanna, WHCU dent Miller. board story page 23.) transcriptions; National Research Ithaca, N. Y., District 2; George D. Justin Two TV Coleman WGSI Scranton, Pa., District directors were elected by Bureau, Chicago; and these con - 3; Campbell Arnoux, WTAR Norfolk, the board at last week's meeting- suiting engineers, Adler Engineer- Va.., District 4; Allen M. Woodall, Eugene S. Thomas, WOIC (TV) & WDAK Columbus, Ga., District 5; Stock ownership, it was felt by ing Co., Rye, N. Y.; Chambers Henry W. Slavick, WMC Memphis. the committee, should be through Washington, and Robert D. Swezey, Garrison, Washington; Craven, District 6; Gilmore N. Nunn, WLAP WDSU -TV New (see & Lexington, Ky., District 7; Harry M. broadcasters, agencies and adver- Orleans Lohnes Culver, Washington; Bitner Jr., WFBM Indianapolis, District tisers rather than through associa- TELECASTING, page 3). George C. Davis, Washington; Wil- 8; Charles C. Caley WMBD Peoria, Thus eight district directors and Liam L. Foss, Washington; Jansky Ill., District 9; William B. Quarton, tions. It was proposed to issue $1 WMT Cedar Rapids, Iowa., District 10; million of $10 par common stock, 10 directors -at -large will be elected & Bailey, Washington; McNary & John F. Meagher, KYSM Mankato, this winter out of the total of 27 Wrathall, Washington. Minn., District 11; Robert D. Enoch, to be sold in 1950 by the BMB KTOK Oklahoma City, District 12; board. Liquidation of the present board members. NAB President The secretary- treasurer's mem- Clyde W. Rembert, KRLD Dallas, Dist- Miller also serves on the rict 13; Hugh B. Terry, KLZ Denver. BMB would start 1, 1950. Justin bership report to the board, as of Jan. board. District 14; Glenn Shaw, KLX Oak- Under the committee's plan the Nov. 10, showed 1,152 AM mem- land. Calif., District 15; Calvin J. Nominating forms and certified bers, 518 FM, 36 TV and '77 associ- Smith, KFAC Los Angeles, District new corporation would be author- lists of directors will be sent to 16; Harry R. Spence, KXRO Aberdeen, ized to take over BMB's cards, ates. The number of TV members Wash., District 17. member stations Jan. 10. The as of this week is 37. Directors -at- Large: Large stations, mailing lists and other assets. If forms are to be returned to NAB James D. Shouse, WLW Cincinnati; any money is realized from the Admission of consulting engi- medium stations, Kenyon Brown, by Jan. 25. Nominees will be noti- KWFT Wichita Falls, Tex.; small sta- first two BMB studies, half this fied Jan. 26 and have a chance to neers represents a change in NAB tions, Clair R. McCollough, WGAL would be applied to a promissory accept or reject. policy. Following complaints that Lancaçter, Pa., and Merrill Lindsay, to be by in help- WSOY Decatur, Dl.; FM. Everett L. note issued NAB Final ballots will be mailed Feb. NAB associate membership for en- Dillard. WASH (FM) Washington, and ing the new project get underway. 4, returnable Feb. 19. NAB will gineers involved ethical problems, Frank U. Fletcher, WARL -FM Arling- FMA's Executive Committee was ton, Va.; TV, Robert D. Swezey, certify results of all elections the board voted to terminate their a nd Eugene S. expected WDSU -TV New Orleans to consider NAB's merger Feb. 28. memberships effective Oct. 1, 1948. Thomas, WOIC (TV) Washington. invitation at a Friday meeting. The Under new election procedure, Last spring the NAB membership Participating. for NAB were: Presi- idea had developed Oct. 20 at a half the directors-at -large will be committee, following suggestion of dent Justin Miller; C. E, Arney Jr., meeting of the NAB-FMA Liaison elected each year. To this secretary- treasurer; G. Emerson Mark- get the engineering committee mem- ham, director, Television Div.; Ralph Committee. FMA's executive group under way, the nominee in each at- bers, recommended W. Hardy, director, radio Div.; Don was expected to submit the matter large group receiving the largest engineers be Petty, general counsel; Robert K. readmitted and the board accepted to a mail vote of the FMA board, number of votes will serve a two - Richards, director of public affairs. which in turn would hold a refer- year term. The second candidate endum of the FMA membership to will be elected for one year. determine whether to accept the The by -laws revision provides invitation. that the NAB secretary- treasurer's office conduct elections. This action The plan provides for a fulltime was taken as an economy move, paid FM director, to be named by _ NEED MORE_ the NAB president. The FMA COVERAGE? board would name three members FM listeners and station coverage. 1`t to serve with two NAB members Station data, sales plans, program as the NAB FM Committee. It and promotion ideas and manage- would advise the FM director. ment studies are included in the services. The FM director would The NAB's FM section would cooperate with all departments. gather and compile information of Liquidation of FMA's assets was FM operations and programs, in- construed as strictly an FMA proj- cluding set distribution, and con- ect. duct continuing research studies on Mr. Stringer, who normally handles news projects, management studies, the convention equipment exposition and other matters, has been directing NAB's FM operations as part of the Audio (now K Radio) Division under Director Ralph Hardy. A series of FM management and coverage studies is underway. PT6 -A The revised standing committee z A tape recorder with amazingly law distortion, wide band reproduction. structure was recommended by the versatility, and economy Structure Committee and accepted r. DENVER, by the board. It provides for ten Alik kVii Does your "listener impressions per dollar" cost COLO. standing committees as follows: Assn. of Women Broadcasters, "smell "? You need KFYR with its choice 550 kil- USES Broadcast Advertising, Employe - ocycle frequency, and its 5000 walls of power, Employer Relations, Engineering, located in an area noted for its excellent ground FM, Government Relations, separate Radio and Television commit- KFYR conductivity. And also noted for its farm income! tees representative Add 24 years of listener loyalty to these facts, Engineered hr the World's Oldest and Larger (each of man- 550 KC 5000 WATTS Manufacturers of Professional agement, programs, Magnetic Recorder, sales, re- NBC AFFILIATE and you'll see why KFYR is your best buy. Ask a Magnecord, Inc., 360 N. Michigan, Chicago, Ill. search, public affairs, and stand - Gpk2 BISMARCK, N. DAK. John Blair man. (Continued on page 42)

BROADCASTING Telecasting No.onber 21, 19-19 Page 41 NAB Revamping MBS ACCOUNTS (Continued from page 41) Over $3 Million in 10 Days ards and education), Nonaffiliated NEW ACCOUNTS and renewals Stations Committee and Standards at MBS during the past 10 days and Education Committee. have totaled $3,800,000, A. N. Hult, Total number of committee mem- vice president in charge of sales, bers would be 58, about one -third announced last week. the membership of the present 19 The amount represents three committees. This is expected to hours of new programs per week cut sharply the annual expense for and two hours and 40 minutes of committee meetings. renewals by present sponsors. All committees would have five Two of the sponsors, American members except Radio and Tele- Federation of Labor, on MBS for vision, each of which would have the first time, and Miles Labs, now nine members. The president is in its fifth year with Mutual, will authorized to appoint alternates spend more than $1 million each to serve if regular committee mem- with the network during 1950. bers cannot attend meetings. There New programs are as follows would be two alternates for each (all for 52 weeks) : five -man committee and three for AFL, News by Frank Edwards, placed direct; Hallicrafters Co. (TV nine -man commttees. Alternates Center tuning house including phasing networks,patte,a transfer anten- sets), Chicago, Hollywood Quiz, through would be picked from former corn - Sorensen & Co., Chicago; Chamber- na and tuning house transmission line contactors Nos. 1, 8, d and 4. lain Sales Corp, (hand lotion), Chicago, mittee members and get copies of John B. Kennedy and the News, minutes. through BBDO, Chicago; Doubleday & Co. (books), New York new program In making functional changes Mon.-Fri., 12:15 -12:30 p.m., and Sun- the board decided to change the `VOICE' TRANSMITTER day 1 -1:30 p.m. title not yet known. through Huber Hoge, New York; name of the Public Relations & Munich Uses Complex Phasing Equipment Benjamin Moore Co. (paint manufac- Publications Dept. to Public Affairs turer), Your Home Beautiful, through St. Georges & Keyes; Wally Frank Dept. After hearing the Structure Ltd. (pipe manufacturer), Bill Lang, Committee's recommendation the ELABORATE phasing equipment transfer switching mechanisms in Story Narrator, through Huber Hoge, board voted on several titles includ- -perhaps the most intricate in the the equipment to give the proper New York. 52 week renewals are: Mail Pouch ing assistant to president, public world -now is in use at the new phasing and current ratios in the Tobacco Co., New York, Fishing & affairs, public relations and pub- 150,000 w medium -wave Voice of four towers which will produce the Hunting Club of the Air through Charles W. Hoyt Co., New York; licity. Public affairs got the most America transmitter in Munich. selected pattern. Christian Reformed Church, Back to votes. Station operates on 1195 kc. Emergency non -directional oper- God, through Glenn- Jordan Stoetzel Agency, Chicago; Radio Bible Class The Assn. of Women Broad- Weldon & Carr, consulting engi- ation also has been provided by program same name, through Stanley casters department was trans- neers, who installed the equipment, manual connection of three leads G. Boynton, Detroit. ferred from public affairs to the call the job "probably the world's in one of the coupling houses. The president's office. At present the most elaborate The trans- magnitude and complexity of the Mfg. Co., Dallas, Tex., is illus- AWB department is operating mitter is equipped with a direc- phasing and coupling equipment, trated by the photograph on this without a director, Pat Griffith tional antenna system for trans- which was built by the Continental having resigned in October to mitting on three different patterns. accept a position at WHO Des The patterns depend on the area Moines. to which the program is directed. No Serious Record Any one of the three patterns, Loss Indicated Information Service according to the engineers, can be FCC FIRE DAMAGE The Public Affairs Dept. told selected by the control operators been found as FCC surveyed it will a new NO MATERIAL LOSS of records has the board soon start at the transmitter plant by means the damage caused by explosions and fire in its Washington head- information service to acquaint of pushbutton controls. quarters Nov. 1 [BROADCASTING, Nov. 7] and began to organize itself for stations with material of aid in These controls instantaneously daily operations. It will consist of "business as usual." "We're right back in business," "news about radio for radio" and The docket section, also on the "news about television for televi- CBS SALES one official reported. He said tentative examinations eighth floor and badly damaged in sion," coming from the "NAB Month Total $31/2 Million the explosion and fire, meanwhile Radio -News Bureau." indicated that the files in the Li- cense Section, heart of the Com- was re- established on the sixth The board approved a plan to WILLIAM WRIGLEY Jr. Co., floor and repair work on all dam- Chicago, has purchased the CBS mission's records -keeping activity, hold a membership referendum on appeared to be "100% okay." aged sections -including "lawyer's an amendment to the by -laws which comedy series Life With Luigi, row" along one seventh -floor cor- bringing to $3,500,000 the total of He noted that there naturally would authorize the board to fix was some water and fire damage ridor where the ceiling caved in- dues for various classes of sta- CBS radio sales for the past month, was reported moving according to the network. to files but that this appeared to rapidly. It tions without regard to the calen- be at a minimum and for the most was estimated, however, that sev- dar year. The program, a CBS package part such losses could be replaced eral weeks if not months would be The Finance Committee's recom- starring J. Carrol Naish as an by duplicates on file elsewhere in needed to complete the job. mendation that the present budget immigrant faced with new -found the Commission. Temporary quarters staff problems in America will aired, for be kept in effect, with a detailed be Other officials said this was also members displaced by the damage starting tomorrow (Nov. 22), on budget review at the February true in the case of papers which -including General Counsel Bene- Tuesday, 9 -9:30 p.m., changing board meeting, was accepted. desk diet P. Cottone -were set up either time periods with Escape, which were on -tops being processed Chairman of the Finance Commit- when the blasts occurred and which in nearby offices with other per- moves to the 9:30 -10 p.m. slot. tee is John F. Meagher, KYSM in some cases were blown out of the sonnel or by moving occupants of Mankato, Minn. Arthur Meyerhoff & Co., Chicago, building or destroyed or damaged other offices into new quarters. Under an interpretation ap- is the Wrigley Agency. in the debris. Most of those moved into new proved by the board, the new by- A big hurdle to rapid return to space outside the Post Office Bldg. law limiting directors' service to normal activity was removed when were given offices in Tempo U and two consecutive terms will apply ABC GROSS authorities ruled the License Tempo T Bldgs., authorities re- to all that terms starting in 1949. $8 Section, with its room after room ported. voted Quarter Over Million The board to make a study of records, need not be moved from The explosions and fire occurred of station use of SESAC material. ABC GROSS SALES for the quar- its eighth floor quarters, near Nov. 1 and originated in a trans - C. E. Arney Jr. was re- elected ter ended Sept. 30 were $8,524,338, which the explosions originated. former and master switch room on NAB secretary-treasurer. less than the previous quarter but Serious delay might have been en- the eighth floor. Unofficially the more than the same quarter last countered if it had been necessary blasts were attributed to a short year. WDRC Hartford, Conn. praised by to move this section to other quar- circuit and resultant over -heating Hartford Hospital and Open Hearth, Figure for the previous quarter ters, perhaps outside the New Post of oil in which a transformer was local community agency, for its public was $10,438,546 and for the same Office Bldg. where FCC maintains immersed. Damage was estimated service policy of aiding hospitals. quarter in 1948, $7,376,214. most of its Washington offices. at around $150,000. Page 42 November 21, 1949 BROADCASTING Telecasting tionally by George P. Hollingbery eventual adoption of a series of A BIG PLUS FROM Co., will enable the national or re- official tests so that motor car- ROCKY MT. UNIT gional advertisers to cover the riers will agree to transport TV Carman Heads New Network entire Rocky Mountain area with a receivers with cathode ray tubes WIBG contract, Mr. Carman said. mounted in place. The RMA - the Rocky Moun- single FORMATION of All of the stations are affiliated approved tests, fashioned by the tain Broadcasting System and elec- with ABC, thereby making it pos- Traffic Committee, are to be recom- tion of S. John Schile, KUTA Salt them to offer a unified mended to all manufacturers. manager, as vice sible for set Lake City sales program service, he added. president in charge of sales, have The traffic group currently is been announced by President gathering data on the percentage Frank C. Carman, president and RMA Meet of set- mounted picture tubes damaged in transit. general manager of KUTA. (Continued from page 27) The RMBS group is comprised of A broad revision of the recom- six owned and operated stations: and distributors through voluntary mended RMA standard warranty, KUTA Salt Lake City; KGEM subscriptions will be acted upon including its extension to cover TV Boise; KLIX Twin Falls; KEIO by set manufacturers at a special receiver sales, was considered Mon- Pocatello; KIFI Idaho Falls; meeting. Slide films would be pre- day by the RMA Service Commit- KOPR Butte, Mont.; and nine pared to encompass, in condensed tee under Chairman A. T. Alex- affiliated stations: KMON Great form, topics already discussed by ander. The committee decided, how- Falls; KOOK Billings; KPRK Liv- speakers at seven previous meet- ever, to submit the proposed ingston, Mont.; KELK Elko; ings sponsored by RMA. changes first to division executive KENO Las Vegas; KFBC Chey- Plan also provides for one -night committees and then to all RMA enne; KRAL Rawlins; KVOC Cas- "Town Meetings" for dealers and members- before presenting the per, Wyo.; KBIO Burley, Ida.; and service technicians. Slide films revised warranty to the board for independents: KVOG Ogden and would be shown to stimulate train - adoption. Current TV set advertising prac- KCSU Provo, Utah. ' ing for TV set servicing and to pro- Mr. Carman has headed KUTA vide information on standard busi- tices also are being explored with a view RMA's since its inception and during the ness practices, according to R. C. to industry reforms, Sprague, chairman of RMA's Set Division was told by Chairman "Town Meetings" committee. W. L. Stickel of a Sales Managers Committee. Car Cards ... Big eye -catching post- Mr. Sprague reported that '71 Dr. W. R. G. Baker, Engineer- ers WIBG programs -with TV now are showing the publicizing stations ing Dept., told RMA's board that sponsor credit- appear regularly series of short films prepared by FCC has requested information throughout the year on street cars the committee and titled "Tips for data in connection with a TV set covering the city. Better Television." Success of the radiation inquiry. Material is be- Washington "Town Meeting" in ing gathered by the Radio Receiver point of attendance also was re- Section, which will assist FCC counted to the RMA board. within the limit of authority of To Meeting the Commission regarding receiv- Set ers. Chairman Sprague was author- A special committee also was ized to set a meeting with manu- established to consult government facturers on the "Town Meeting" officials on U. S. regulations gov- subscription plan following a rec- erning non -military purchases, and ommendation by the RMA Set and to report subsequently to RMA Parts Divisions. members. Billboards ... Over the entire area A research survey of the poten- Question of whether of the Philadelphia Market, hard - Parts Divi- Posters pro- Mr. Carman (l) and Mr. Schile. tial market for TV receivers in hitting, colorful 24 -Sheet * sion members should report their mote WIBG features. non -TV areas also was voted Wed- sales figures confidentially for last five has become associ- years nesday by the Set Division Execu- tabulation of industry totals also ated with stations in Idaho and tive Committee. RMA industry was discussed. Meanwhile Montana. Mr. Schile has been the statistics group would be asked to Transformer Section voted to inau- sales manager at the station for handle the survey under the chair- gurate monthly add to six statistics on dollar the past two years to manship of Frank W. Mansfield. volume of sales by section mem- years in radio sales and nearly ten The Set Division Executive Com- bers. years as an advertising executive mittee also decided to set up a in the Midwest. special committee to investigate Hear Progress Reports The new regional network, which the chronic complaint that televi- Progress reports on a number of will maintain its offices in Salt sion hurts sports attendance. Group activities were presented during Lake City and be represented na- the will work with Television Broad- three -day meeting. Reports well -de- covered observance Direel Mail ... Attractive, casters Assn. in an effort to evolve of National signed broadsides go out regularly The a plan "acceptable to all interests." Radio & Television Week, Oct. 30- to selected dealer lists, spotlighting a This action was taken after the Nov. 5, and gratification expressed specific sponsor's campaign and urg- QUA group heard reports that some col- at wide -spread dealer participation ing aggressive store cooperation. leges and universities are consider- in joint promotion; decision of the WQUA ing a united ban on football tele- U. S. District Court of Pennsyl- ON WIBG YOUR CLIENTS GET vania ' A BIG BONUS OF VIGOROUS means casts. Manufacturers referred par- exempting TV films from ticularly to refusal of certain West state censorship (which was pushed SPONSOR-PROMOTION! QUAlity Coast colleges to grant television by RMA directors and its general Service and rights to games. It was pointed counsel); international outlook for out, however, that telecasts of exports of American radio and AM QUAntity football games have stimulated TV television products. WIBG FM Audience set sales, and also boosted attend- Appointment of Harry E. Moon ance in some areas. as chairman of the Record DIAL 990 among the 225.000 Heading the probe is Director H. Changers & Phono -Motor Assem- People in the L. Hoffman, president of Hoffman blies Section, also was announced. 10,000 WATTS Radio Corp., Los Angeles. Other Mr. Moon succeeds Richard E. members are Director J. B. Elliott, Laux. PHILADELPHIA'S Camden, N. J.; Leonard F. Cramer, The RMA board accepted an in- MOST POWERFUL vice president of Allen B. DuMont vitation from the Canadian RMA DAVENPORT ROCK ISLAND INDEPENDENT MOLINE EAST MOLINE Labs; A. A. Brandt, general sales board to attend a joint conference Electronics Dept., Gen- April 20 -21 the FULL-TIME manager, át Chanticler Hotel, REPRESENTED BY eral Electric Co. Ste. Adele. RMA will hold its next WQUA MUTUAL In another move, the Set Divi- board meeting at the Stevens Hotel ADAM J. YOUNG RADIO CENTER. MOLINE. ILL sion Executive group approved in Chicago, Feb. 15 -17. INC.

BROADCASTING Telecasting November 21, 1949 Page 43 RA D 10-PRESS Must Fight Jointly - Quarton By WILLIAM B. QUARTON at a weak point -the giveaway which might try to intimidate or IT occurs to me frequently that program -to set a precedent for gag them. radio and the press have so much deeper penetration later into the It's true and tragic that both right to fun jabbing each other that one broadcasters' control the radio and newspapers, with a com- of these days they may knock each programs they broadcast. And pub- mon right to defend, have played other senseless. That will do lishers should see the same type of into the hands of political forces good, and it government aggression in the at- which have been straining for neither of them any the Lorain certainly will not benefit the coun- tempt to force paper an opportunity to extend their either. to accept ANY advertising within control over the mass information try, the law. Both steps are in the di- The government's anti -trust suit media. If the courts rule that a against the Lorain (Ohio) Journal newspaper must print ANY advertising comes is a good example of the kind of that within the law, BROADCASTER of unlimited experi- becomes knock -out blow that is likely to then the press a com- William B. Quarton, WMT follow such jabbing. The news- ence, non carrier, subject to regulation paper in this instance is accused Cedar Rapids general manager, ex- like any utility or railroad. And presses need for joint by radio of conspiring to injure WEOL in effort if the government wins the right and the press to defend their basic by refusing to ac- to outlaw the giveaways, then we nearby Elyria freedoms. Mr. Quarton joined WMT cept advertising from firms which will have lost our freedom to con- Mr. QUARTON also sponsored radio programs. in 1931 as salesman and rose in suc- trol our broadcast programs-all r * * steps to its helm. A director It's the first suit of this sort, and cessive programs. And in both cases, gov- and radio should guard with equal of NAB, he has served on the NAB's hope it will be last. ernment censorship will have en- vigilance. let's the Standards of Practice Committee and In a fit of temper and business croached on the basic right of It's time to join hands and chairmaned the NAB's news clinic in freedom of expression which press work together. resentment, tilt Lorain publisher April 1947 at Kansas City. He is has placed himself and the rest of a member of the CBS Affiliates' Ad- us in an untenable position. If the visory Board. Mr. Quarton's views NAIJ3::nrMPEAffirfltesdge Dept. of Justice gets what it wants parallel the essentials of a talk at MOVIESB1 in this suit, it would win the power the National Assn. of Radio News RADIO AND to force the Lorain Journal to ac- Directors convention a fortnight ago cept advertising copy from ANY delivered by Erwin D. Canham, editor NAB and the Motion Picture Assn. of America have common problems advertiser so long as such adver- of the Christian Science Monitor and and can work harmoniously if they understand them, they decided last tising does not violate any laws. ABC commentator. week. A joint committee of broadcast and motion picture interests will The threat to the basic freedoms work out solutions to these problems. of press and radio inherent in such The committee was created at a * an extension of federal control are joint dinner held Tuesday night as public service in a national perfectly clear. rection of censorship; mild censor- in Washington with NAB Presi- emergency and juvenile delin- ship in the beginning, but look out Need for Judgment dent Justin Miller and Eric Johns- quency. Gilmore N. Nunn, WLAP for what may follow! ton, MPA president, hosts. Lexington, Ky., having too as co- NAB District 7 di- On the one hand, we resent the The newspapers are Boards of the two associations, rector, presided at the dinner. stupidity of the Lorain publisher; much fun poking radio to see the along with members, Members should staff were of the joint committee but on the other, we must help him real point. The broadcasters guests (see NAB board story page are: this threatened intrusion of be smarter than that. resist 23). RADIO: Mr. Nunn; Calvin J Smith. his rights and ours. We don't want There is group pol- another -the While network presidents did not KFAC Los Angeles; Clair R. McCol- the government to tell us we must iticians -whose position in this lough, WGAL Lancaster, Pa.: Hugh B. attend the meeting, they were in- Terry. KLZ Denver; Michael R. Hanna, take ANY copy so long as it con- matter should be thoroughly un- WHCU Ithaca, N. Y. forms to law. If reputable radio As politicians, some are formed of the action Wednesday MOTION PICTURES: Y. Frank Free- derstood. morning in a conference man, Paramount and newspapers are to fine so fine; but call with Pictures, and chair- stations and some are not Miller. The man of board Assn. of Motion Picture maintain their independence, they as people, we like the great ma- President dinner con- Producers; Louis K. Sidney, Metro- must exercise their own judgment jority them. The news fra- flicted with the banquet in New Goldwyn -Mayer Studios; Robert Moch- of York of rie, RKO-Radio Pictures; Theodore R. in all matters and maintain their ternity knows that there is little the Grocery Mfrs. of Black, Republic Pictures Corp.; Ulric own standards. The government abiding friendliness among the America, a "must" event for net- Bell, Twentieth Century -Fox Film work executives. Corp. might put a floor under newspaper politicians for news people, as Present at the dinner for NAB and radio morals, but most broad- such. Facingfacts, we must con- After the Wednesday conference the network presidents held a were all board members attending casters and publishers would find clude the basis for this attitude is call the Washington board session (see the floor too low for their own a gnawing realization that news- meeting at which they agreed with the actions taken at the dinner separate stories) and headquarters standards of practice. men traditionally have served as officials. is not bold the public watch -dog to discourage and decided to participate in the The government yet cooperative project. Frank Stanton, Text of the joint resolution: enough to interfere directly with certain self- seeking practices Freedom of expression is the birth - the broadcast and publication of among politicians. Other public CBS president, was named to in- rieht of all Americans representatives of broad- news. But is informa- servants in appointive positions be- form the NAB board of the de- Tonight, advertising cision. casting and the motion picture in tion, too; and it would be detri- yond the reach of the voters also America mutually pledge themselves to mental to the public interest as are sensitive to the constant watch- The dinner discussion went into protect that birthright. well as our own, if we ever were fulness of the unshackled newsmen the whole censorship problem. The men who wrote our Constitution Movie interests have been critical knew full well that the keystone of put in the position of having to of press and radio. Such watch- the arch of freedoms is freedom of accept beer and liquor advertising, fulness is not the atmosphere in of remarks of certain radio com- of expression. They knew that with- for example, simply because there which many calculating politicians mentators. out this freedom no others would be like to operate. Final result of the session was possible. They could not foresee the is no state law against such adver- giant printing presses of the future; tising. We must retain control. One hundred and 50 years ago, decision to form the joint commit- much less could they dream of "radio, tee. A resolution dealing with basic Another example of this radio - the only medium of mass communi- the motion picture or of television. press jabbing is the circus -style cation was the printed page; and rights of free speech applying to But they had seen free speech and all forms of expression, including their own free press suppressed and handling by the press of reports on consequently, the first amendment denied under a tyrannical government. the suit to stop giveaway pro- speaks of "freedom of the press." press, radio and motion pictures, and they understood its importance. grams. As far as most broadcast- Our founding fathers. to be con- was adopted. The committee held They knew, as we cannot in safety ers are concerned, it makes little sistent, unquestionably had in its first meeting immediately after forget, that censorship of anq kind the dinner. is deadly to that concept. We are joined difference program -wise whether mind all sources of public informa- to oppose censorship from any source. the FCC does or does not stop the tion. Unquestionably, radio's news- Other problems discussed at the on any front, from any direction. giveaways because radio manage- casters and analysts and com- dinner and informally among mem- It Is fundamental truth that no one mentators have the same status bers included the Pennsylvania medium of expression can have its ment generally agrees it is funda- freedom abridged without peril to all in radio studios as the reporter and TV -film court decision which halts mentally unwise to "buy" radio others. the columnist in newspaper offices. efforts to censor films for video use The citizen himself -the individual audiences. They have the same basic rights, [BROADCASTING, Nov. 7]. American -is unsafe in his constitu- Broadcasters should be able to and they should be given equal pro- Scope of new tional guarantee of freedom of speech the committee's so long as the freedom of any agency see that the government is striking tection under law from any agency functions will cover such matters of expression is encroached upon. Page 44 November 21, 1949 BROADCASTING Telecasting Lorain Case failed to answer many complaints '49 Ad Expenditures of local merchants. (Continued from page 24) (Continued from page 26) The Journal is owned by Mr. Horvitz and his brother, Isadore, since 11.5% of the agencies re- to submit supplemental written who also operate the Mansfield ported fewer stations willing to material in support of the points (Ohio) Journal. The two papers accept this type business. The they argued. Presumably a deci- were denied AM and FM permits same percentage, 11.5, of respond- sion will be announced within a by FCC more than a year ago on ents indicated they had noted no few weeks. Date of the trial of grounds that in Mansfield the own- change in the number of stations the case has not been set. ers had sought to suppress compe- willing to take P. I. deals. First of its kind and being tition and gain an advertising mo- Advertisers, naturally wanting to watched closely by both broadcast- nopoly [BROADCASTING, July 19, get as much station time for as ing and publishing industries, the 1948]. The papers denied FCC's little as possible, are turning in case is expected ultimately to charges and currently have an ap- reach U. increasing numbers to per inquiry. the S. Supreme Court, re- peal pending before the U. S. Court A large majority of agency execu- gardless of the outcome in the lower of Appeals for the District of tives, 76.9 %, said they have noted courts. Columbia. that more sponsors are interested Journal Publisher Samuel A. When the anti -trust suit was first in per inquiry advertising than a IN the black, both financially and in Horvtiz has maintained, in an affi- filed, Samuel Horvitz branded it a year ago. None of the agencies popularity since 1941, is the boast davit filed with the court, that the governmental 'reprisal' for edi- said fewer advertisers were inter- of WLOG -AM -FM Logan, W. Va. Journal has "never ... interfered torial attacks on the FCC. ested, and 23.1% reported they had One of its most popular shows is daily with, restrained or otherwise ob- seen no change from last year. hillbilly hour with Peruna (Lucille structed the dissemination of news As to the agency's attitude to- Gallion) dishing out the gossip and or advertising throughout Lorain ward P. I., 54.5% indicated they music. Opening fon mail keeps and vicinity by other newspapers, RWG PROPOSALS Peruna busy, especially since FM magazines, or radio stations." would reserve judgment on ac- Will Be Presented Today counts approaching them with this brought a heavy increase. Station re- The Journal, he said, has made it type business. Outright opposition ports from Jan. 1 to Oct. 3 she re- a policy to "protect the Lorain RADIO WRITERS Guild, bargain- was expressed by 30.3% of the ceived 10,000 letters, a mail count market in the interest of local busi- ing for New York network staff agency executives and 15.2% said of over 1,000 per month for the inde- ness houses" and accordingly has news and continuity writers, today they were in favor of per inquiry pendent operation. attempted to attract new business will present counter proposals to deals. to that area and has refused "ad- ABC, CBS and NBC at a mediation With television continuing rapid time in order to bring televiewers vertisements of out -of -town estab- meeting presided over by Federal lishments would with- gains in the number of facilities coverage of this extraordinary that tend to Mediator J. R. Mandelbaum. and volume of advertising dollars, event. draw business from the Lorain RWG has turned down proposals market" [BROADCASTING, Nov. 7]. where is this money coining from? Asked whether they thought it a of the networks which would have Mr. in his Most agencies indicated television violation of ethics for an agency Horvitz affidavit also set a grievance procedure for dis- money was coming from several challenged the Government to in- charges and which -would have to offer such an event under these clude in different sources, with 42.6% say- 45.2% said its case the statements of granted four weeks severance pay circumstances, yes. many Lorain who ing at least part of it was from The remaining agency executives merchants were after one years service instead of radio budgets. Of those who indi- contacted by Justice Dept. inves- after two years, as now. RWG indicated they saw no violation of tigators. cated their clients were taking ethics in this type deal. considered the proposals unaccept- money from radio for TV, 20% The Justice Dept. contended in able, as not providing sufficient said this was the only source adver- reply that Mr. Horvitz's own state- job security and severance pay. Its tisers were tapping. Second larg- J. L. BOGERT ments supported the Government's counter proposals will not be made est source of video funds was said position and that the publisher known until after today's meeting. by 23.4% of the agencies to be new is Hooper Vice President money. Where new money is JOHN LYMAN BOGERT has added other budgets are being cut been elected vice president and to some extent to make up the re- technical director of C. E. Hooper FIGURE THE ODDS... by KX!K quired TV funds. Experimental Inc., audience measurement firm. budgets were given by 17% of the Mr. Bogert has been technical agencies as the source of TV money consultant to the firm since last with 25% of these stating this was April. The announcement of his it's only the exclusive source. Other estab- elevation to a vice presidency said lished media are providing 8.5% he had been working on a new of the funds, according to the agen- automatic interviewing device, the cies, while newspaper and sales Hooperator, for measuring televi- department budgets provide 4.3% sion audiences, but the company against each. Although it is difficult to did not release details. put a finger on the exact source of The new Hooper vice president television's revenue, from agency has been in advertising since your replies received it would appear 1920, first as director of sales and that new money and experimental advertising for Waltham Watch budgets are being supplemented by Co. In 1924 he became one of the owning radio money to foot the bill. founders of Day- Bogert Advertis- On a recent free time deal in ing Agency, Boston. Subsequently television -the World Series tele- he has served as director of mar- a plane casts where stations were offered ket research for Lever Bros., re- coverage, complete with commer- search director of the Lambert Co., cials on a no -pay, no-charge basis a vice president and director of by 1956 -agency executives were divided Benton & Bowles and director and almost evenly. As to whether sta- vice president in charge of research tions should have accepted the tele- and development of Standard when casts on this basis, 51.7% of the Brands Inc. BUT THE ODDS ARE IN YOUR FAVOR you pick Charley Stookey': "Town and Country" program on KXOK to sell' farm products. Persua- agency respondents said no. The Stookey, is widely known in KXOK -land, with remaining sive salesman, Charley 48.3% said they felt sta- WSUA Officers legions of listeners from 6:00 to 7:30 a. m., Monday through Satur- tions were justified in giving the day. To build sales in the vital -to-advertisers 112 -county, 5 -state WITH resignation last month of coverage of KXOK ... phone, wire, write for availabilities today ... Warren G. Davis as president of or colt your John Blair mon. We don't sell "time "! Radio Station WS.UA Inc., Bloom- ington, Ind., new roster of officers We USE time to increase presiding at WSUA includes the 630 KC 5,000 WATTS FULL TIME BASIC ABC your sales and profits. following: L. C. J. Yeager, president; James C. Warren, secretary Grand Raps,idan IN BIG ST. LOUIS Michig and treasurer, and A. E. Tyler, WGRD general manager. BROADCASTING Telecasting November 21, 1949 Page 45 Charles W. Knowles (presi- Nielsen dent of Cherry & Webb Co. and treasurer of WPRO), (Continued from page 27) treasurer and director 71/2% FM Bernice Judis, executive vice .%tdehd Aw-> AM president, general manager ture.' Those who are the first and director 121/2% to experiment will, on the average, Ira Herbert, vice president Pull Out for Filing in charge of sales and di- TELEVISION be the first to profit from the op- rector 121% portunities offered by television. Ted Cott, vice president in charge of programs no Stock As ' "4. television grows, radio Harold B. Tanner (partner in TOWERS will become increasingly impor- the law firm of Tillinghast, KLOK SALE Collins & Tanner, Provi- tant as a means of reaching small - dence, R. I.), secretary 1% France Heads Purchasers town and markets George V. Meehan (owner, rural -which are Continental Mills of Maine, difficult and costly to reach by other broadcloth manufacturers, SALE of KLOK San Jose, Calif., methods, but highly important to and Apponaug Co., Appo- to new group headed by Gordon D. naug, R. I., textile finishing France, West Coast broadcaster, the food manufacturers. And these plant), director 1214% markets -larger than many adver- Frank F. Crook (automobile for $150,000 was distributor and principal last tisers realize-are seldom given the owner of WFCI Pawtucket, reported amount of promotion they deserve. R. I.), director 71/2% week by William Godfrey B. Simonds (partner, L. Ross, station "5. As television grows, there G. H. Walker & Co., invest- broker. Papers will be a continual change in ment bankers, Providence), the director 3%% are to be filed city-size characteristics of both Applications for the transfer with FCC for ap- television and radio. While it will proval soon. be possible, at every stage in this will be filed through the law offices Assigned 5 kw development, to achieve of Dow, Lohnes & Albertson, almost any daytime on 1170 desired balance or distribution of Washington, attorneys for both WNEW and the new corporation, kc, KLOK has a advertising effort by city sizes or bid pending for markets,. only those advertisers by Paul O'Bryan. Mr. France According to available records, fulltime opera- who make a thorough, continuous tion. Seller and station licensee, study of the there has been no individual sta- subject can hope to Valley Broadcasting Co., is headed get maximum sales results from tion transaction exceding the their advertising dollars." amount involved in the WNEW by E. L. Barker, senior partner and sale. The projected sale of WHAS general manager. Mr. France's Louisville, 50,000 watt clear chan- firm is International Broadcasters nel stations, by the Louisville Times Inc., of which he is president and WNEW and Courier -Journal to Crosley- general manager. He formerly Avco involved a price of $1,900,000 constructed and was general man- (Continued from page 23) plus studio leaseholds, but this was ager of KVSM San Mateo, Calif. rejected by the FCC last month of WNEW with Miss Judis and largely because of the problem of Mr. Herbert." He said that, upon overlapping coverage with WLW. WDLF Sold FCC approval, there would be no change in management or policy Negotiations have been in prog- sta- WDLF DeLand, Fla., 250 w Mutual direction of the station and that ress for sale of the Louisville on kc, been sold by to a syndi- outlet 1490 has the individuals who were responsi- tion at the same terms Van for $50,000 H. Leslie Atlass, Lyle Valkenburgh blr for its great success would cate comprising to John B. Stetson U. there, subject continúe to operate it with the CBS Central Div. vice president; P. K. Wrigley, chewing gum manu- to FCC approval. Mr. Van Valken- added stimulus of ownership -par- burgh, former NBC announcer, is ticipation. facturer, and Gene Autry, cowboy star and broadcaster, but there are now a freelance announcer in New "I welcome this opportunity to no indications of consummation. York. expand my interests in radio," Mr. Cherry said. "WNEW is performing outstanding service in the world's first market and will con- Radio -TV Forms tinue to render what I regard as the finest public service in Are Mailed America." PEABODY AWARDS With the sale of WNEW, Mr. ENTRY FORMS for the George F oster Peabody radio and television Bulova relinquishes his remaining awards were mailed to station and network managers last week. station ownership interest. He re- Dean John E. Drewry, of U. of Georgia's Henry W. Grady School cently disposed of WOV in New of Journalism which administers the awards, said they will be announced York in a transaction in which the next May 4 by Edward Weeks, At- station executives participated. lantic Monthly editor and Pea- national understanding, Dean That sale was predicated upon the body board chairman, and Dean Drewry said. FCC's duopoly regulations but was Drewry, at a Radio Executives Each entry should give: Title of delayed several years because of Club of New York luncheon meet- program, name of station or net- litigation. Mr. Bulova has held ing. work, address, classification in ownership interests in a half dozen Deadline on entries is Jan. 9, which entry is submitted, name of stations during the past dozen 1950. Awards will be based on person making entry, whether en- years. 1949 broadcasts in eight classifica- try has transcription attached and brief description of program along 495' -0" TOWER AM -FM -TV WNEW, which operates on 1130 tions. Television entries will com- with reasons be consid- kc, pioneered pete for the first time in four AM it should the disc jockey for- best. RADIO STATION WAZL mula and has held consistently high categories open to video- educa- ered ratings. It has been the bellwether tion, entertainment, news and chil- HAZLETON, PA. among independent station opera- dren's programs. Robert H. Schofield tions and was among the first of The eight AM categories are the higher -powered stations to be- program or series by a regional ROBERT HARTWELL (Penny) gin 24 -hour operation. station above 1,000 w which made SCHOFIELD, 46, account execu- STAINLESS, INC Last year, it is understood, an outstanding contribution to tive at KOMO Seattle, died in his community or region welfare; sim- sleep Nov. 4. He had been active WNEW had gross time sales of by local NORTH WALES. PA more than $2,300,000, and its net ilar contribution a station in Seattle radio for 16 years. Born 1,000 w or under; drama; music; NYC Office: income prior to taxes reportedly in Schofield, Okla. in 1903, Mr. exceeded a half million dollars. children's programs; . education, Schofield went to Seattle at the 50 CHURCH STREET and un- The ownership of WNEW under promotion of international age of 13 and was graduated from derstanding. . Western Office: the new corporate structure will the U. of Washington in 1924. His be as follows: Any station or network is eligible first employment in radio was at BOX 841. PHOENIX. ABI" to receive the award for reporting, KIRO William S. Cherry Jr., presi- Seattle. Surviving are his dent and director 42%% drama, music, education or inter- mother, a sister, and a brother. Page 46 November 21, 1949 BROADCASTING Telecasting AMAN with a shotgun went into a bleak wasteland, pointed Thte his weapon blindly in the air, pulled the trigger and hoped the scatter of the shots would hit something. That's the beginning of an old, old story but it is none the less true that many Americans have looked on the purchase of radio time in stations outside the United States as being the same kind of aimless qo4eu Radio, operation. That view, however, apparently is not shared by many of America's big radio advertisers, who have radio advertisers in such countries as been buying time abroad for Argentina, Bolivia, Chile, Uru- years. - guay, Peru, Ecuador, Brazil, Co- Reports from authorities on buy- lombia, Mexico and various coun- ing time in foreign markets in- tries of Europe. dicate that such purchases have Mßí Some American companies, how- been at a peak and are going ever, have not been content to build higher and higher. up foreign currency accounts. In- Such a constantly accelerating stead, they have been buying local business volume has been attained goods with their local currency in spite of two discouraging in- surpluses and shipping the goods fluences- dollar shortages and im- to the U. S. for resale. Others port restrictions. have been setting up branches in Now, however, because of the foreign countries, where surpluses currency devaluations in Great U. S. Advertisers Find Success may eventually rebound to the Britain and other countries in the profit of American' stockholders., past weeks, some foreign time - o t s buyers believed it possible that the HE currency problems, how- dollar shortage eventually may be ever, are part of an old story to licked. the foreign advertiser and foreign At any rate, some of the experts timebuyer. Though they were be- tended to view currency devalua- ing studied more intensively in the tions abroad as likely to bring an past weeks of By HERMAN BRANDSCHAIN because the devalua- immediate impetus to foreign radio tion moves, they are only a part of and later a long-term increase. the foreign time buying picture. * Also in the picture are these AN immediate boost was looked that competitive situation by might be licked. facts and trends: for from advertisers who might harder selling and hence more ad- Should the dollar shortage dis- Billings through foreign sta- rush to buy time at old rates before vertising. appear, many American adver- tion representative offices in New stations change their cards. Rates Ultimately, it was considered tisers who have been building up York are way up. to Americans are quoted in terms that if devaluation is successful, huge sums in local currencies Many foreign stations are of local currencies and it was ex- the volume of all trade will rise abroad would finally be able to get doing well. While most still have pected that such rates would go up, and so also trade with the United their money out in dollars. time to sell, some are booked al- although even after increases it States. Should that happen, then The dollar problem has been most completely. was expected they would be less in the dollar shortage itself eventually troubling more and more American In the Latin American field, terms of dollars than before de- e the tendency is for American ad- valuation. Meanwhile, until such vertisers to buy spots instead of card changes, an American adver- ESSO AND COCA -COLA are two of the names exploited on programs -a reversal of the for- tiser was in for a windfall caused the foreign airwaves. mer practice. by the new exchange differences. At left -Actor Ray Milland appears as guest star on Esso Many foreign stations are Also, it was expected - willing that Amer Reporter, one of the more important news services in South now to offer more services, ica.p companies might buy more such as contest administration,' America and carried four times daily on Radio America and its e, for devaluation might mean than formerly. network of eight stations and Radio Continental, powerful voice it many foreign countries would There is some evidence that id it economical to switch from of the interior. time buying by American compa- n American product to a product At right -Among Coca -Cola's selling efforts is sponsorship nies is increasing faster than news- of another country. The American of Genaro Salinas, "The Golden Voice of Mexico" on CX16, paper and magazine buying abroad. advertiser was expected to react to Radio Carve of Montevideo. The problems in buying foreign NIELSEN COMPARES MEDIA Warns Against Underrating Radio By BRUCE ROBERTSON rate of introduction of TV stations data on competitive evening listen- gestions" to food product manu- following facturers: error" into smaller cities and the rate at ing and viewing gives the IT WOULD be a "serious which the public will buy TV sets, picture of audiences by city-size "1. The food industry could for advertisers to conclude now divisions: up and that Mr. Nielsen offered this estimate scarcely make as serious an error, "that radio is washed of the trend in radio and video set Now Jan. at this time, as to conclude that appropriations should be shifted to 1954 ownership in the next few years: Radio Program (typical evening show, rated radio is washed up and appro- media," Arthur C. Nielsen, that other 8.7 %) priations should be shifted to other president of A. C. Nielsen Co., said Oct. Jan. Total Homes 1949 1954 Reached 3,422,000 2,634,000 media. Wednesday in an address to the Metropolitan Areas over 500,000 population) Metropolitan Areas 31% 15% Grocery Manufacturers of Amer- Total Radio Homes 12,000,000 13,100,000 Medium Cities 33% 34% "2. Television, from now on, will York's Waldorf- Astoria Percent With Radio Small-Town 8 Rural 36% 51% create profound changes in the ica at New Only 85% 20% TV Program (typical evening show, rated Hotel. This is true, he said, des- Percent With Radio 12.2 %) character of radio, magazines and pite the serious inroads that tele- Plus TV 15% 80% Total Homes other medio. The food advertiser Medium Cities (5,000-500,000 population) Reached 1,960,000 who fails to watch these trends, vision viewing has made on eve- Total Radio Homes 12,500,000 13,800,000 Metropolitan Areas .... 65% ning radio listening in TV homes. Percent With Radio Medium Cities .... 31% and act accordingly is likely to Only 97% 64% Small -Town 8 Rural .... 4% Percent With Radio suffer serious losses or miss some However, he urged his audience Radio and TV Programs Combined Plus TV 3% 36% Homes important opportunities for profit. to study television closely. "Unless -Town and Rural (under 5,000 plus farm) Total Small Reached 4,594,000 Homes 14,800,000 16,100,000 "3. The of television you act now to acquire a thorough Total Radio Metropolitan Areas 36% potential Percent With Radio is so medium de- understanding of this new develop- Only Medium Cities 33% great that this 99% 96% Small -Town 8 Rural 31% ment," he said, "you may not only Percent With Radio serves an immediate or early spot miss the great profit opportunity Plus TV 1% 4% These figures, Mr. Nielsen in your budget-even if it has to it offers, but you may make some Combining these estimates of stated, show why he feels "justi- be viewed as a `capital expendi- costly mistakes in your use of other set -ownership with NRI and NTI fied in making the following sug- (Continued on page 46) advertising media -for television will exert a profound effect on other major media." Disclosing facts developed in recent weeks from the Nielsen Radio Set Production Running Behind Demand and Television Index Services, Mr. Nielsen reported that when a video RMA MEET comes into a home on set the effect ESTIMATES of set production for zation of a National Television down into FM -AM and FM, AM daytime radio listening is negligi- 1950 and general review of current System Committee to gather data only and auto radios, will approxi- ble, but in the evening this is what happens: activities by various committees relative to allocation of UHF fre- mate some 10 million units by the dominated the industry-wide fall quencies and lifting of the freeze end of the year (see story, page HOURS PER EVENING meeting of Radio Mfrs. Assn., held on VHF, and to recommend basic 39), Mr. Balcom said, conceding Televi- Radio sien Total last week, 'November 14 -16, at the standards for development of color that supply had fallen short of de- Before TV 1.65 0.00 1.65 Roosevelt Hotel in New York. television. Proposal will be sub- mand through industry cutbacks. After TV 0.45 3.22 3.67 In addition, RMA set up special mitted to FCC (see TELECASTING, Chango -1.20 +3.22 +2.02 Overall radio -television dollar committees to investigate a threat- page 15). volume will approach the $800 With the number of TV homes ened ban on football telecasts and Max F. Balcom, chairman of the rising from million mark on the production 60,000 in January to obtain government opinion on Tube Division and former RMA level this year, RMA said -it 1947, to 2,150,000 as of August certain regulations involving non- president, predicted production of seems assured of surpassing 1948's 1949, is "television coming rap- military purchases; reviewed prog- 3,750,000 TV receivers next year record $750 million Mr. - peak of -with idly," Nielsen said, but he also ress of National Radio & Televi- based on an informal poll of divi- TV accounting for roughly 65% reported that radio homes have sion Week and the national "Town sion members. TV receiver output of all sales. increased from 28,800,000 in 1940 Meetings" program, and reported for 1949 is expected to reach 21/2 A proposal that the "Town - to 39,281,000 this year. He added on various facets of television ac- million sets, exceeding early year Meetings" in 60 TV that this increase in radio homes tivity. estimates by nearly 500,000, he program some has been accompanied by an in- The RMA board of directors also added. areas be held by manufacturers crease in hours listened per home, authorized a plan urging organi- Radio set production, broken (Continued on page 48) creating this trend in home hours of daily radio listening: 1943 (January-March) 129 Million manager, 1946 (January -March) 156 Million EXECUTIVES of the Borden and Vick companies were advertising the Borden Co.; standing -1c -es 1949 (January-March) 198 Million guests of the Spot Radio Clinic of the National Assn. of Scovern, vice president, Free & Peters Inc.; T. F. Fla "Even during the past year Radio Station Representatives, at the November session. gan, managing director, NARSR; Jerry Lyons, Weed (when television has exerted its L to r: Seated -William D. Howard, assistant to the Co.; Richard Gerkin, John Blair & Co.; Thomas Campbe maximum effect to date) and even general manager, Vick Chemical Co.; Fred F. Hague, The Branham Co.; Robert Eastman, John Blair & Co., an for the evening hours (when the George P. Hollingbery Co.; Henry M. Schachte, national Robert Reuschle, Headley -Reed Co. television effect is greatest), radio listening trends are not particularly unfavorable," he said, noting:

SHARE OF TOTAL HOMES USING RADIO First 4 mos. of year -6 p.m. to 11 p.m.

1948 1949 change All Areas 38.4 37.7 -2% Metropolitan Areas 42.5 40.2 -5% Medium Cities 36.1 37.2 +4% Small 8 Rural Areas 34.0 34.8 +2% "The rather satisfactory total picture for radio is merely the in- evitable result of the fact that the number of television-equipped homes is still very small in corn- parison with the number of radio homes," Mr. Nielsen said, adding that the effect of television is even smaller during the daytime hours. Admitting that any predictions as to the future effect of television on radio involves assumptions of such unresolved questions as the I./Alk Ar./ NOVEMBER 21, 1949

A Service o BROADCASTING Newsweekly

Du Mont programs shown

live on these stations

WAAM Baltimore, Md. WNAC-TV Boston, Mass. WBEN -TV Buffalo, N. Y. WGN -TV Chicago, Ill. WCPO -TV Cincinnati, Ohio WEWS Cleveland, Ohio WTVN Columbus, Ohio WHIO Dayton, Ohio WJBK -TV Detroit, Mich. WICU Erie, Pa. W LAV -TV ....Grand Rapids, Mich. WJAC -TV Johnstown, Pa. WGAL Lancaster, Pa. 'NTMJ -TV Milwaukee, Wis. WNHC -TV New Haven, Conn. WABD* New York, N. Y. WFIL -TV Philadelphia, Pa. WDTV* Pittsburgh, Pa. WTVR Richmond, Va. WHAM -TV Rochester, N. Y. W RGB Schenectady, N. Y. KSD -TV St Louis, Mo. WHEN Syracuse, N. Y. WSPD -TV Toledo, Ohio WTTG` Washington, D. C. WDEL -TV Wilmington, Del.

Programs shown on these stations by Du Mont if you teletranscription want to KOB -TV Albuquerque, N. M. WAGA Atlanta, Ga. WBRC -TV Birmingham, Ala. cover the country.. WBTV Charlotte, N. C. KBTV Dallas, Tex. WFMY-TV Greensboro, N. C. talk to Du Mont. 99% of the KLEE -TV Houston, Tex. WSAZ -TV... Huntington, West Va. television receivers in the country WFBM -TV Indianapolis, Ind. can receive your program WM.BR -TV Jacksonville, Fla. KTSL Los Angeles, Cal. over the Du Mont Television Network, WAVE -TV Louisville, Ky. WMCT Memphis, Tenn. either live or by teletranscription. WTVJ Miami, Fla. WDSU -TV New Orleans, La. WKY- TV....Oklahoma City, Okla. KMTV Omaha, Nebr.

1 E V I S I KSL -TV Salt Lake City, Utah O N KPIX San Francisco, Cal. WTCN -TV St. Paul, Minn. America's Window on the World áU KING -TV Seattle, Wash. N1K E T W a R Du Mont owned and oper- 515 Madison Ave., New York 22, N.Y. ated stations WWJ -TV Detroit's major - league sports station

ti JÌ o 11/1 « %/1.011024..v%Aut. ','- ., . 11,

HVf,

FROM Detroit Tiger ball games to University of Detroiters not only look to WWJ -TV for the best Michigan football ... and now to Red Wing in sports, but also for the best in everything else hockey. That's the major- league sports line -up at ... local and NBC programming, clearer pictures, WWJ -TV, first television station in Michigan. better engineering and production know -how. If

Detroit has always been a sports -crazy town, and you want to tell your product story effectively and WWJ -TV has catered to sports fans ever since its visibly to the multi-billion dollar Detroit market, beginning three years ago. Today, it's paying off! do it on WWJ-TV, tops in television in Detroit.

FIRST IN MICHIGAN Owned and Operated by THE DETROIT NEWS Notional Representatives: THE GEORGE P. HOLLINGBERY COMPANY WWJ °117 ASSOCIATE AM -FM STATION WWJ NBC Television Network

Page 2 TELECASTING November 21, 1949 BROADCASTING Page 48 er9!/á%Wa W otY

National Press Bldg. BROADCASTING, Telecasting Washington 4, D. C. NOVEMBER 21, 1919 S7 annually, 25c weekly

TV AUTHORITY BORN Opposition Mounts in Screen Guilds

TELEVISION AUTHORITY, pro- should be involved in any cdntro- The guilds await word from the east- agreement. If .a peaceful solution ern talent unions regarding a projected as the one big video talent versy when a way to avoid it could posal for an equal partnership in the failed, it was voted, the guilds were union, was born last Wednesday so easily be accepted. It is sincerely field of television which is being ex- to proceed immediately to organize plored by the various talent unions. and while still in swaddling clothes hoped that the actors of America The guilds' previous offer of media- the field of motion pictures made found itself in a fight with two of will compose their differences tion, where necessary, still stands. for television. A subsequent guild its brothers -Screen Actors Guild through the peaceable and tradi- The reference to an offer by the announcement stated that such and Screen Extras Guild. tional procedure of mediation. I SAG to mediate is different from organization work already was The screen guilds protested earnestly urge them to do so since the mediation proposal of the TVA under way. TVA's birth because they view the need for organization is press- proponents. The latter want to jealously the assignment of juris- ing and cannot be long delayed." mediate the entire film jurisdiction diction over ideo films to another The Screen Actors Guild, im- question. SAG wants to mediate union. mediately countering the Dullzell only a "so-called gray area or WTTV (TV) OPENS It was in spite of negative ballots statement, said that the 4A's board shadowland" comprising film spot Is Indiana's Second Outlet by two film unions has not this time vested commercial announcements and film the that the at author- WTTV (TV) Blooming- international board of the Asso- ity in TVA over video films and, inserts, retaining jurisdiction of WHEN ciated Actors and Artistes of in effect, all the rest of the film video field. ton, Ind., owned and operated by too, said that had better Sarkes and Mary Tarzian, began America (AFL), parent organi- not happen or a war would be on. That difference of the area to be submitted to mediation is said to formal operation Nov. 11, it be- zation of all performers' unions, SAG Statement second video out- voted TVA into existence at a be the major issue which set the came Indiana's board meeting in New York. The SAG statement was issed two screen guilds against their new let. At the same time Bloomington under signature of Kenneth Thomp- brother even before his birth. laid claim to being the nation's But when born, TVA took a smallest city to have a television position alongside the two film son, SAG television administrator, who came from the West Coast Hollywood Action station. guilds as a branch of the 4A's. That the screen guilds would Sen. Homer Capehart (R -Ind.j Among other 4A branches, all of with Pat Somerset, SAG assistant executive secretary, to attend the reject the TVA at the international together with other state and local whom voted for creation of TVA board meeting Wednesday was officials dedicated the new TV out- are: American Federation of Radio 4A's board meeting. Mr. Thomp- son's statement was framed after taken for granted. At the annual let. Station Manager Glenn Van Artists, American Guild of Variety meeting of the guilds in Hollywood Horn, while outlining program Artists, American Guild of Musi- long- distance telephone communications with SAG in Hollywood. Nov. 13, the entire membership policy, said some film would be cal Artists, Chorus Equity Assn. voted against participation in the used but emphasis would be placed It said : and Actors Equity Assn. TVA. Reason for that action was on local public service TV shows. The . statement issued by the Indeed, it was the radio union, 4A's regarding Wednesday's action by that the TVA plan provided for WTTV, the first to apply for a AFRA, which was among the the 4A's board, in creating a new actors giving TVA "control over actors in television station in Indiana, fol- union, omits a most important fact, leaders in the fight to bring TVA namely, that the resolution voted by motion pictures made for televi- lowed WFBM -TV Indianapolis' into being. George Heller, AFRA's the board specifically withholds action sion and thus sets up two unions operation because its engineers on the issue of jurisdiction, that is, national executive secretary, has the 4A's board has not attempted at for actors working in motion pic- made most of the major equipment often been put forward as the man this time to vest in TVA authority to tures." used, station officials report. High represent performers in motion pictures most likely to be TVA's top paid made for television. At the same time, however, the est praise of Mr. Tarzian went to officer. In accordance with the previously guilds membership voted that ef- Engineer Morton Weigel and his Mr. Heller was among those who announced position of Screen Actors Guild and Screen Extras Guild, these forts to find a peaceful solution be staff, whose ingenuity and hard acted as midwife while the four film guilds would resist any such move. continued, including partnership work made the station a reality. suffered excruciating labor pains over the film jurisdiction question. Other Talent Union Seen Thomas Elected Even so, the new union was born Swezey, with the threat that there will be NAB TV DIRECTORS more than one talent union in is the intention of TWO television directors -at -large of NAB to two directors -at -large of NAB committees and is ex- television. It were elected the Managers the 4A's to treat this problem by by NAB board arose from revision of the by -laws chairman of the Sales mediation. last Tuesday morning at its Wash- last month [BROADCASTING, Oct. Executive Committee. Last May ington meeting (see main board 31]. TV became entitled to two di- Mr. Swezey presided at the TV According to Paul Dullzell, inter- story page 23). They were Rob- rectors when the membership session of the Advertising Federa- national president of the 4A's, ert D. Swezey, WDSU -TV New reached 25. The same requirement tion of America convention. Mr. TVA was voted into existence under Orleans, and Eugene S. Thomas, applies to FM. Thomas, AFA director, spoke then. the following limitations: "With WOIC (TV) Washington. Mr. Swezey has been executive the express understanding that Mr. Thomas took part in the vice president of the WDSU sta- Television Authority shall agree meetings starting the same morn- tions in New Orleans since last IN THIS TELECASTING . . . to mediate all matters that may be TV Authority Authorized 3 ing. Mr. Swezey arrived in Wash- Feb. 1. He had previously been Two Video Directors Named to in dispute with Screen Actors ington Tuesday evening and joined vice president and general man- NAB Board I Guild and Screen Extras Guild." ager of Mutual network and had WCAU -TV Sells Mrs. Housewife 0 the board the next morning. Color Comparison Starts Today 10 "The offer of mediation," Mr. A third board member sat for the served as chairman of the subcom- Johnson Outlines TV Position IS Dullzell continued, "points the way mittee drafted the NAB WSAZ -TV Huntington Holds Debut 11 first time -Harry M. Bitner Jr., that Streibert Sees Bright Future for to a peaceable and just settlement, WFBM Indianapolis, representing Standards of Practice. WOR -TV 14 fulfills the need of the television 8 Mr. - ROTV(TV) Tulsa Takes Air 14 District (Ind., Mich.). Bit Mr. Thomas became manager of TV System Committee Urged by performers to organize and will ner was elected last July 11 to fill WOIC (TV) Washington in the RMA 15 preserve harmony among all actors the vacancy created by resignation summer of 1948. He had been DEPARTMENTS no matter where they work. of Harry Bannister, WWJ Detroit. sales manager of WOR New York. Telefile 4 Telestatus 12 Film Report. 14 "It is inconceivable that actors Eligibility of the 38 TV members He, too, has served on a number

Page 49 BROADCASTING November 21, 1949 TELECASTING Page 3 7e1eái&:

PIONEER WRGB (TV) MOVES INTO SECOND

DECADE OF REGULAR PROGRAMMING

By BRUCE ROBERTSON RGB (TV) Schenectady, video member of the General Electric Co. headquarters broadcasting triumvirate which also includes W WGY (AM) and WGFM(FM), this month celebrates the completion of ten years of regular program service to viewers in New York's Troy - Albany - Schenectady * "Capitol District." cast indicating all the dramatic Nov. 6, 1939, marked the incep- action. tion of this regular TV program The following year, with the in- service, which has continued unin- troduction of the cathode ray tube, terruptedly since that date, except GE dropped its experiments with for a "time out" interval in 1941 mechanical television to concen- while WRGB's equipment was be- trate on the all -electronic system ing adjusted to comply with of picture transmission and recep- changes in TV broadcasting stand- tion. In 1930, an audience in ards effectuated that year. But Procters Theater in Schenectady that date by no means indicates watched a demonstration of GE the beginning of GE's interest in video reception on a seven -foot video broadcasting. screen. A year later, GE engineers As early as 1926, Dr. E. F. W. transmitted geometric patterns to Alexanderson, GE engineer, de- Berlin, Germany, using a 30 -line, veloped a mechanical method of 15- picture -per -second system. television, using mirrors mounted The Helderberg Hills outside of on a wheel. The following year Schenectady, where the WRGB images were successfully scanned transmitter is located, is the site in the GE laboratory with a rotat- of the first long-distance reception ing perforated disk and in January of modern high definition televi- 1928 this system of television was sion. On June 10, 1939, pictures of AMONG the more treasured possessions in the General Electric Co. archives given its first public demonstration the King and Queen of England is this photo taken in August 1928 as former New York Gov. Alfred E. Smith at Dr. Alexanderson's home. visiting New York's World's Fair, accepted the presidential nomination of the Democratic party as the WGY In May 1928 WGY became a TV broadcast from New York, were cameras picked up the action from the state capitol in Albany. as well as an AM station, broad- received in the Helderbergs, 129 * * video miles from New York and 7,900 casting programs on a regu- top relay stations, operating with ment by Robert S. GE vice schedule feet below Peare, lar of three afternoons a the theoretical line of 5w at frequencies of 2,000 mc. president in charge of public re- week. In August, WGY ventured sight. Once this relay system was in lations, its a post which includes re- first TV outdoor remote pick -up, If a program could be received use, in the fall of 1947, WRGB sponsibility for all of the com- broadcasting from Albany Gov. Al- it could be rebroadcast and on Jan. dropped its exclusive tie -up with pany's broadcasting activities: fred E. Smith's speech accepting 12, 1940, only two months after NBC, adding ABC, CBS 'and Du the Democratic nomination "As the only television outlet in for WRGB had inaugurated regular lo- Mont affiliations giving WRGB its the Capitol District of New York President. cal program service, it added a pick of network programs for state, WRGB is very much aware of September 1928 became a red number of big -time shows originat- Capitol District viewers. On Dec. its responsibility to area viewers. To letter date in TV history when ing at WNBT, NBC's New York 1, 1947; WRGB also discontinued fulfill this obligation, the station is WGY broadcast the, first television TV station, to its schedule. After its experimental operating set -up very fortunate in being able to pre- draina, "The Queen's Messenger." more than seven years of this and began charging advertisers for sent the best of all four networks, including the 10 The pick -up range of the cameras direct -reception network operation, time on a straight commercial top -ranking shows then used was so limited of those networks, thereby giving its that the GE engineers installed a micro- basis. viewers entire drama was done in close -ups, wave the same opportunity to see relay between New York and WRGB's program policies are quality shows as those viewers in with the faces and hands of the Schenectady via three mountain- set forth in the following state- multiple- station cities. * * * * * * * "Early WRGB philosophy was to present only those programs which could be done well, and production was limited chiefly to quiz and audience participation programs, film, simple dramatic shows. "With a gradual transition away from film programs, however, sports and news assumed increasing importance. Dramatic and musical shows also were augmented and helped round out a complete schedule of home entertainment, until the leading programs available from the four (Continued on Telecasting 6)

PROGRAMMING and technical sides are represented by (I to r) B. W. Cruger, in charge WRGB (TV) technical operations; R. B. Hanno, stations manager of WGY, WGFM (FM) and WRGB (TV); A. G. Zink, program supervisor, WRGB (TV); and W. J. Purcell, engineer in charge of technical operations for the three GE stations. AGA rA1JA

NOW .. a ait again in OCTOBER PULSE SURVEY

WCPO -TV TV- STATION `B' TV- STATION `C' NOON TO 6:00 PM fie Rec6441 (4` MON 24% thru W 001\1 of Sur 6:00 PM TO MIDNIGHT 24% 175 Telephone FRI 355 "çincinnotï,

a,t August. Statioñ' Favorite NOON TO 6:00 PM 33% 26% 1% August PULSE, SAT 6:00 PM TO MIDNIGHT 20% 17% PULSE, September 38%

TelePhyer. in' Sein NOON TO 6:00 PM Watched 38% 24% 2% Most Satits SUN Station' TV 6:00 PM TO MIDNIGHT 325 22% 18% And New Agaer t Octob pulse.

WCPO -TV- Channel 7. Af- WEWS, Cleveland is with the Cincinnati filiated another Scripps Howard TV Post. Represented by the Station- Ist in the market! Branham Company.

Page 51 BROADCASTING November 21, 1949 TELECASTING Page 5 other reason than to receive the partment store in the area, uses Telefile: WRGB programs of this station. five -minute programs following the (Continued from Telecasting 4) The emphasis on Fretwork pro- Sunday football telecasts to demon- major networks were available to grams at WRGB is reflected in its strate a combination lathe, saw, area viewers." advertiser line -up. More than half drill press retailing for $199. The for a typical of the station's sponsors in October first telecast produced 11 direct in- Program schedule advertisers week in the fall of 1949 shows a were network -42 out quiries the following day, seven of broadcast time of 48 hours, of 75, with 13 spot and 20 local ac- which resulted in sales. total counts completing the list. The 42 Owned by a major which 21% or 10 hours was local manufacturer of network clients were, of course, of TV equipment, WRGB from the and 79% or 38 hours was network. The sports telecasts included both program sponsors. start has served as a laboratory college and pro football. Broken WRGB's 13 spot accounts, infor testing new GE video appara- down by program types, WRGB cluding such familiar names as tus and as a showroom for dis- programs lined up as follows: Benrus, Bulova, Lucky Strike, playing the latest GE television Oldsmobile, Ronson, and Schick, devices to visiting broadcasters. Type Hours Per cent comprised two program sponsors In recent months the station has Dramatic 9:00 18.7 11 been completely overhauled and Variety 7:30 15.6 and users of announcements. Sports 7:30 15.6 The 20 local advertisers on the sta- reequipped with the latest GE Children's 6:15 13.0 included five equipment, from studio cameras News 4:05 08.5 tion who sponsored Popular Music 4:00 08.3 programs, 15 who used announce- on through transmitters and an- Women's 2:30 05,3 ments. The local advertisers in- tenna, at a cost of some $300,000. Serious Music 1:45 03.7 Science, Agriculture, clude seven radio and TV set Education, and dealers, three department stores, miscellaneous 5:25 11.3 three auto dealers, a clothing store, fr HE new transmitter equipment 5 kw low 48:00 100.0 a bank, a laundry, etc. comprises a channel From its file of commercial suc- transmitter operated into a three - This sort of programming seems cess stories, WRGB selected these bay antenna. Programs are car- to suit Capitol District viewers three as typical. Reives- Freeman, ried from the studio to the trans- very well. A survey made by distributors of Capehart video sets, mitter by a microwave link operat- WRGB last March showed 91.7% sponsored a half -hour late evening ing at 2000 mc. of all sets in the area were turned studio quiz show, Nickel for Noth- The studio has been enlarged to on sometime in every day, with an ing. A one -time announcement make room for a new master con- average home viewing time of 4.7 that a $2.50 book, "Life of Mr. trol room which acts as control hours á day and an average view- Farnsworth," would be given away center and distribution point for ing audience of 3.7 persons per to the first 25 persons applying the programs from the local studio, set, made up of 39.4% men, 39.0% next morning at Barney's Depart- from the mobile unit or from New women and 21.6% children. TV ment Store in Schenectady assem- York via the GE microwave relay sets in public places also get a good bled a line of 125 persons in front system. The studio measures 42 workout, being in use 4.1 hours a of Barney's before the doors were by 70 feet and is equipped with day on the average. The public opened,. with many more asking for two image Orthicon cameras and has a control room containing the place viewing audience averaged the book during the day. FINAL relay point in the WRGB (TV) 14.7% camera control motors for the stu- 21.4 persons, 85.1% men, three -tower television relay from New women and 0.2% children. dio, monoscope for test pattern APEX Department and the film channel. A new pro- York City is this tower in the Helder - Another kind of evidence of Store has Hills near Relay serv- been using one- minute an- gram console integrates the func- berg Schenectady. WRGB's successful program equipment is located in the 29 -foot - on Friday One tions of audio control, video con- ice is offered by the figures of set nouncements nights. square structure atop the 125 -foot spot for men's shirts at $2.99 sold trol and program direction. ownership in the station's service tower. The relay is the first multiple 294 This control room is located on area. From 1,919 video sets in the following day, a pure TV point, unattended relay of its length, 1948, of receiv- success as the shirts were not ad- the second floor level, overlooking March the number according to GE engineers. ers increased to 17,900 in March vertised in any other way or dis- the studios through large windows. 1949 and in the last eight months played in the store's windows. Dur- Beneath it is the projection equip- has more than doubled to á total ing the summer, a single announcement-two film cameras, two 35 video stations, WRGB is still losing of 38,000 in November of this year. ment of a sale of $25.95 suits at mm projectors, two 16 mm projec- money. As WRGB is the sole source of TV $19.98 cleaned out the store's entire tors and several slide projectors "We don't expect to reach the program service for the Albany - stock and sent the manager to New for transmitting both transparent break -even point by 1951 due to Troy- Schenectady area, these sets York that night for a new supply. and opaque material. heavy depreciation now absorbed could have been bought for no Montgomery Ward, largest de- Rounding out the station equip- against current operations," Mr. ment is a new mobile truck fitted Hanna states. with a GE two -camera field pick -up unit for covering outside events. Signals from the truck are sent to WICU (TV) RATES the studio via microwave relay or Card 2 Is Effective Dec. 1 are beamed directly to the transmitter. WICU (TV) Erie, Pa., has an- Headed by Mr. Peare, the man- nounced its national Rate Card No. agement of WRGB includes B. J. 2, effective Dec. 1. The card gives Rowan, assistant manager of the rates on live programs and film and GE advertising and publicity de- is divided into two classes, A partment; R. B. Hanna, stations and B. manager (WGY, WGFM, WRGB), Class A time is designated 6 to R. W. Welpott, assistant stations 11 p.m. weekdays, 12 noon to 11 manager; A. G. Zink, program p.m. Saturday and Sunday. One- supervisor; W. J. Purcell, engineer time rate in Class A ranges from in charge of stations technical oper- $15 for 10- second time signal to ations (WGY, WGFM, WRGB) ; $300 for one hour. B. W. Cruger, engineer in charge Class B is weekdays prior to 6 of WRGB technical operations. p.m., Saturday and Sunday prior Mr. Zink is in charge of the day - to 12 noon. Ten- second time sig- to -day programming operations of nal costs $10 with no discount. WRGB, with Mr. Hanna director One time, one hour rate in this of overall operations and Messrs. class is $200. Peare and Rowan representing the According to the card, announce- BEFORE installation in the camera atop WGRB (TV)'s mobile unit, a telescopic company in making policy decisions. ments and programs may not be lens is inspected by GE's television technicians. The mobile transmitter has WRGB's rate card shows a base combined to earn lower rate. Rates telecast more than 30 "remote" shows in its first year of service for WRGB rate of $200 for an evening hour. on Card 2 are guaranteed for six (TV). A crew of seven includes two cameramen, three controlmen, a pro- Its network base rate is $325 per months period from date of first gram director and an announcer. evening hour. Like most other telecast. Page 6 TELECASTIN( November 21, 1949 BROADCASTING Page 52 r

CHANNEL 4 SAN ANTONIO "T- DAY " DEC. II, 1949

PIONEERS Represented by Edward Petry & Company, Inc.

Page 53 BROADCASTING November 21, 1949 TELECASTING Page 7 EVEN when the housewife is away from home and her TV set, she takes time out from her downtown shopping duties to attend the telecast of WCAU -TV's Lit's Have Fun -TV. WCA U-T V Sells Mrs. Housewife traffic and it's well known how a store loves its traffic. Ruth Friendlander, Lit Bros. director of radio and TV, knows the details about the store's radio success. She says: "Promotions handled successfully on television include our series of back -to- school fashion shows, special sales and regular merchandise. Some examples: TV commercial on Tower Brand hams sold 200 within a week; 1,800 pack- ages of frozen peas were sold during a week-long TV promotion on that item. "On five dress promotions on Lit's Have Fun and Lit's Have Fun - TV our buyer reports sales from 100 dozen to 400 dozen dresses. There are hundreds of other items which television has helped us sell extensively . the hundreds of letters we receive each week from televiewers, and the results which television has shown both in traffic AYTIME television is success- but they'd need two sets of eyes to On the basis of the data on Mrs. and direct sales, convinces us that ful in Philadelphia and wash the dishes and watch televi- Housewife's day, WCAU-TV fig- our pioneering in early morning WCAU-TV as well as an im- sion at the same time. ured it must get to her, as the weekday television pays." posing list of sponsors are quite That's what they said 16 months family budget director, when mes- And here's a news item from the happy about it. ago. And what are they saying sages would have the strongest Lit Bros. advertising department- After 15 months of intensive now? Well, October ratings show impact -the period between chores. Lit Bros. on Oct. 4 renewed its day- daytime television programming high daytime audiences that com- She must be shown what she wants time TV for 26 weeks. to has the station has acquired an audi- pare with the top nighttime shows see -when she time to see it. Into The Afternoon ence and a file of success stories. in the city, according to WCAU - At 10 a.m. in Philadelphia, says They provide convincing evidence, TV, and one of them, Children's WCAU -TV, mother finishes her From 11 a.m. to 1 p.m., WCAU - the station says, that a new ve- Hour, is said to be rated higher washing and sits down to relax and TV carries the Ford telecasts of hicle to reach women in daytime than the top local nighttime TV look at her TV set. If it's Tues- United Nation's proceedings. From has been discovered. program. day, she'll share the antics at Lit 1 to 2 p.m. there is news and music. WCAU -TV's daylight program- Bros. department store's seventh Now it's 2 p.m. The kids have Moreover, they offer what they had lunch. If they're school age, feel is convincing proof the oft - ming, almost entirely live produc- floor restaurant, for example. tions, was guided by findings of a Lit's Have Fun -TV interestingly they are back facing the black- heard theory that women won't board. Mrs. Housewife has done look at television in the daytime is national research organization enough, not only has helped mother about what women do in the day- have a good time Tuesday morning the dishes. Obviously, says WCAU- fallacious, phoney and fit for the TV, she's ready for Cinderella ash can. time. For example, it was shown at her television set but has ac- that Monday is not necessarily tually increased the program's AM Weekend, a five -weekly telecast So convinced is WCAU -TV that washday. The number rating, according to Lit Bros. version of WCAU'S afternoon in daytime television is here to stay, of women who do the family wash Monday All the shows are sellouts since fairyland, with all the trappings and in a big way, that it is pre- through plus plenty of prizes. paring a promotion piece in which Friday doesn't vary more TV entered the picture. Lit Bros. than 5%, it was found. is getting a nice increase in store Fairies? Prizes? Who would the story will be related in detail be interested ? When in doubt with documentation to back up its about a radio or television pro- claims. gram's pulling power, ask the NAMES and the personalities of interest to the housewife are constantly be- They chuckled when WCAU -TV fore the WCAU -TV cameras. Typical are: sponsor who has tried WCAU -TV started its experiment a little over in the daytime. In this case, ask 15 months ago. Who'd look in day- At left-Entertainer Kyle MacDonnell chats with Ed McMahon on Take Peirce -Phelps Inc., one of the na- time? Why Monday's wash day, Ten. tion's largest appliance distribu- Tuesday housewives iron, and on Center -CBS' Irma, or Hollywood Actress Marie Wilson, watches Marian tors, and here's the answer it gives: and on; and anyhow they could lis- Kemp whip up a tasty dish on Morion Kemp's Kitchen. "We have been particularly ten while doing household chores pleased with the response of both Right- Designer Omar Kiam (I) talks with Bob Russell on Take Ten. retail dealers and retail customers In a special campaign using the letter was sent to WCAU, which daytime national sponsors: who have followed the program.... news strip test pattern of all three the station points out is positive Household Finance, Pepsi -Cola, 4- Philadelphia TV Way Cold Tablets, Quaker Oats. Peter Daytime television is by its very stations, Sears, proof of sponsor identification. In Paul, Horn & Hardart restaurants, nature informal, and lends itself to Roebuck featured "shopping for all, 3,276 viewers wrote in for the American Stores, Renuzit, Andy Boy the demonstration fun by catalog," a direct solicita- pear slicer. broccoli, Zippy starch, Powderene. of our products. Among local sponsors are Lit Bros. and We have been able to go directly tion for business in which viewers And here's a dramatic success Beneficial Savings Fund Society, to into the home of Mrs. Housewife were urged to shop by telephone. story. Last Oct. 23, which was mention two of the better known. and show her the advantages of The costs were described as amaz- Sunday, The Big Idea sustaining The station's predominantly live owning a Youngstown kitchen, a ingly low. Sears contacted 760 program was telecast as usual at daytime programming schedule to- Whirlpool washer, an Admiral of the prospects and received 83 6 p.m. Donn Bennett, m.c. of the tals 56% hours a week (before 6 range or refrigerator, Admiral immediate orders, or 1 out of 10, sustainer, brings in inventors who p.m.) of which 26í/a hours, or al- television or a Proctor small ap- for a total of $765 or almost $10 tell their stories by television. This most half, are sponsored. pliance in a program designed just per customer. particular evening Mr. Bennett WCAU -TV is on the air shortly for women. Most of these results stories are spent 11/2 minutes demonstrating after breakfast every morning in "Our records show a considerable four to six months old, according how to clean silver with an Oakite the week. It's daytime operation, volume of business developed di- to WCAU -TV, but since then the silver cleaning plate. He offered the station says, is more than any rectly and indirectly from Cinder- number of receivers has nearly free an Oakite plate with sample other station in the city. ella Weekend as a result." doubled. of Oakite to anyone sending name In the period WCAU -TV has Jack Siegrist, Peirce -Phelps sales For instance, on the Nov. 3 and address. been building up its daytime pro- promotion manager, stated in an- Marian Kemp's Kitchen program gramming, "Philadelphia, Ameri- other letter: on WCAU -TV American Stores Oakite to Sponsor ca's second TV market, has multi- "We find that television has chain offered a free pear slicer to Within three days 6,319 requests plied eight times," the station been extremely helpful in increas- the first 400 replying. The next had been received. And an inter- points out, and every day 1,000 ing the acceptance of our products day 2,196 requests were received. esting note for those commercial more sets are being installed. and product names in the whole Every letter was addressed to minded -Oakite will sponsor the The station has pioneered in day- WCAU -TV territory. And we have "Marian Kemp's Kitchen, c/o The program starting Dec. 4. time television, and feels that it's sales to prove it. Dealer reaction American Stores." Not a single Here are some of WCAU -TV's here to stay. has been uniformly favorable to the program, too . . . television makes our newspaper and other advertising pull better." Crosley's WLWC Beams TV Supporting this large distributor are the firm's retail outlets. Says Stanley F. Lefkoe, of Lefkoe- from 577 feet above Columbus Morton Co., mid -Philadelphia store, in speaking of Peirce -Phelps daytime television: "I wish to thank you and your firm (Peirce -Phelps) very kindly for the 'television plug' which you gave us yesterday. I have always regarded your program as one of the masterpieces of the distributor, factory and dealer relationship. . . . We sincerely appreciate the opportunity of having our name and store mentioned over television." Offers Draw Heavy Response WCAU -TV cites other examples. A four-time offer of a booklet, "Ironing Can Be Easy," brought A solid base then 466 feet of guyed triangular 311 requests the first day and 1,127 ... tower ... topped by a 111 -foot antenna ... every phase completely engineered by IDEco in all. Three announcements by for WLWC ...lighting television screens of a large Central Ohio Stove Home Products Co. of a free Area. The Crosley Broadcasting Company selected IDEco for this recipe book on the Tuesday and job for two very important reasons: Thursday telecast edition of Cin- Triangular -Section Safety- provides extra rigidity and freedom derella Weekend drew 258 requests. from distortion. IDaco's triangular design effectively reduces wind Cinderella Weekend is completely pressures ... the WLWC tower is designed and guyed for a 30- sold out and all its sponsors pound wind load ... designed to perpetuate the outstanding safety speak record of IDECO radio and television towers. glowingly of their TV experience. Complete Engineering -IDEco towers are completely prefabricated After Cinderella, when the house- sections are designed to go together easily and quickly ... no wife is thinking about the gro- field cutting or welding is necessary. IDEco Engineering covers the ceries if they haven't been bought entire job, including transmission lines, service ladders, platforms already, Bill Hart comes on with ... even the installation of 10 -foot call letters ... and any special Man on Chestnut Street. Last accessories required. a viewer he From coast to coast, for every type of radio and television tower, September suggested IDECO is prepared to handle every detail of your tower requirements. shouldn't be spending so much Write for Bulletins RT-46 and SSRT -1 for more information. time bending his six-foot -nine -inch frame so youngsters could talk. INTERNATIONAL DERRICK AND EQUIPMENT COMPANY Let's have adults, the letter said. Columbus, Ohio Torrance, California Bill resolved the issue by reading the letter over the air and asking, "What do you want ?" After 10 days the count was 1,184 in favor of the kids to 533 for * Ideco Engineering covers adults. the entirejob, fromfoundation One of WCAU -TV's discoveries specifications to antenna deco use of array, including erection and centers around test pat- inspection after erection. No TRIA GUtAR SECTION terns with news tape and music. extras to buy. Strip rates were kept low to attract small merchants. Sears, Roebuck took a flier and declares the cost- towers per- individual-response was the lowest ever recorded via any ad- BIT AM FM TV ria vertising medium. Page 55 BROADCASTING November 21, 1949 TELECASTING Page 9 switching lenses in the camera. In the receiver the three color images Begin Today would be picked up from the face of a single cathode or three indi- COLOR COMPARISONS vidual cathodes and projected upon an enlarged viewing screen as a DETAILED PLANS for this studios. The Commission, its staff, Prismacolor system would bring single view. week's comparative demonstrations and participants in the hearing the red, blue and green images The Prismacolor representative of the CBS and RCA color televi- will observe reception on receivers "into close juxtaposition" and claimed highest color fidelity for sion systems and black -and -white set up side -by-side in Temporary E focus "upon the orthicon and [be] his system and indicated no prob- TV were announced last Thursday Bldg. in Southwest Washington. scanned across the red, blue and lems of flicker would occur since by FCC, which meanwhile was Meanwhile, the Commission was green successively line by line, just monochrome facilities were used. pondering a petition for considera- told by Prismacolor that its sys- as now done for a [monochrome] He added that color fringing has tion of another "system." tem, though not yet tested in tele- picture and within the same area been successfully eliminated pho- The demonstrations will be held vision, has been thoroughly tried occupied" by such a black and tographically and that the problem in Washington today (Monday) and proven photographically. white picture. of image registration has been and tomorrow. They will wind up President F. E. Oakhill said the Because the three color frames minimized to the point "where pic- the color hearings until Feb. 6, system basically is quite flexibile would be within the same area as tures can be shown on a screen when sessions resume with an offi- and would permit use of existing the standard monochrome picture, many times enlarged" with "con- cial demonstration of Color Tele- black- and -white equipment, stand- color and monochrome operation trol of registration ... well within vision Inc.'s system, followed by ards and facilities with limited would be interchangeable by simply normal eye acceptance." further comparative tests and modification of studio equipment. then cross -examination of the wit - Reception, he said, would be pos- nesses who have testified during sible in either monochrome or color Sees i Set igure the past seven weeks. since the color intelligence is trans- The "new" system FCC was mitted in the form of monochrome M OSKOVICS DDuoruibnlg eoxft aFr was advanced asked to consider "color grays," with the color added million Pictures Inc., Chi- He esti- TOTAL of three TV sets installed in the country by the year's by Prismacolor by filters in the receiver. end and a doubling of the number were cago color photography process mated color receivers would cost during 1950, predicted last Tues- the Commission -and- day by George L. Moskovics, CBS vice president and sales manager of firm, which told $80 to $110 more than black development. He its method of additive color pho- sets. sales addressed the Michigan chapter of the American white Assn. in tography, producing color pictures Mr. Oakhill explained that Marketing Detroit. two with black- and -white film, "is a Prismacolor's film cost is only Speaking on "The Impact of before the many problems, for natural for adaption to television." three times of black- and -white Television," Mr. Moskovics told the which there are no answers now, that can ironed FCC has not indicated whether photography while color compari- AMA that the summer slump in be out in color TV." it will grant or deny Prismacolor's son costs are from one -fifth to one- TV set sales due to the color con- Reviewing the rise of television request to appear and present tes- tenth that of present day color troversy had entirely picked up through its period of growing pains, timony. methods. The system depends, it since the FCC's decision that it Mr. Moskovics said improvements would not accept any color system in cameras and other transmitting Color vs. Black -White was stated, upon the "well known method of mixing varying quanti- unless adaptable to present sets. equipment are still needed, and The comparative demonstra- ties of red, blue and green light to He said, "The Commission ap- that much was still to be done in tions of RCA and CBS color, with produce a full range of light colors parently does not intend to take research facilities. black- and -white transmission and from white to black." any action until next spring so it "TV is changing rapidly in its reception of the same subjects In television application, the will be at least a year and maybe characteristics, he said. provided by Allen B. DuMont Labs, will run from 9 -11 a.m. and 1 -3 p.m. today and tomorrow. They will include showings of Position on TV wrestling or boxing via the re- Clarifies spective systems; transmissions JOHNSON'S STAND over 2.8 me coaxial cables and 4 LIFTING the present "freeze" on ally practical VHF -UHF alloca- traditional American, free enterprise, me radio relays; group shots; non -monopolistic manner. The keener VHF TV applications without first tion," Sen. Johnson told Chairman the competition the better. Further- stills; test patterns; demonstra- provision for allocation Coy. He evinced concern lest FCC's more compatibility, while desirable, making certainly tions of sponsors' products to com- and use of UHF channels would decision result in a "hodge-podge should not be the primary pare the commercial potentialities basis for a decision...... not only be "shortsighted" on the for each city" which might necessi- On Use of the UHF: I hope, too, that of the respective systems; a vari- part of FCC, it would also be tate revamping of two -band allo- the Commission will approve at the ety program including dancing, same time standards for the immediate a "scientific and economic absurd- cations in a few years and thus commercial utilization of a large num- juggling and acrobatics; puppets; ity," Sen. Edwin C. Johnson (D- aggravate problems of TV licensees ber of channels in the ultra high frequency band so that a realistic a short drama; films and slides, chairman of the Senate Inter- and set -owners. nation- and a woman's program with illu- Col.) wide competitive system of televi- state & Foreign Commerce Com- Text of Sen. Johnson's letter to sion may be developed. I regard it as mination reduced to about 10 foot - tragic for the ultimate development of mittee, has advised the Commission: Chairman Coy: television that the VHF allocation candles. In a letter to FCC Chairman From time to time during recent heretofore made is handicapping the The comparisons will originate weeks the radio press has carried short adoption of a truly equitable and Wayne Coy amplifying his position Interviews with me regarding the hear- scientifically practical VHF -UHF al- from RCA's WNBW Washington on color, UHF and VHF, Sen. John- ings now being conducted by the Com- location. However, I trust that the mission and television problems gen- Commission's final - allocation In both son asserted there would be no erally. In many instances the published bands will take into consideration the SRT-TV SRT-TV SRT-TV reason to continue the freeze once stories were only excerpts from the problems both of set owners and tele- interviews which I gave the reporters. vision licensees and not provide a the proposed 42 -UHF channels are These abbreviated reports remind one hodge -podge for each city which may allocated on a nation -wide basis and of the fable of the three blind men have to be revamped again in a few standards are promulgated -and who examined an elephant. One ex- years. ~ INTENSIVE PROFESSIONAL plored the animal's tail and concluded On the Existing Freeze: The public "the sooner that is done the better." that an elephant resembled a rope. The interest requires an allocation of TV he COURSES He "easily identified second, a very short blind man, wrap- channels which will insure a national u, warned that ped his arms around one of the competitive system. When the pro- selfish interests are laboring day elephant's legs and decided an elephant posed 42 UHF channels are allocated in TELEVISION and to lift the freeze now was like a tree stump. The third, a on a city by city basis throughout the night very tall blind man, thumped the nation and standards for their use B R O A D C A S T I N G and nothing more." elenhant's side and said an elephant promulgated there will remain no rea- Instruction by top- ranking profession- The Senate Commerce head ex- is like a wall. Such distorted descrip- son for continuing the present freeze conditions tions of an elephant and the published on VHF licensing and, of course, it als under actual broadcast pressed hope FCC would approve, excerpts of my interviews both miss should then be lifted. The sooner that Complete TV Station Equipment simultaneously with adoption of the mark. is done the better. But until a decision Co- Educational Day or Evening In order that there may be no mis- is made by the Commission on utiliza- Approved for Veterans broad color standards [BRo .ncAST- understanding with respect to my position and allocation of the ultra high Send for free prospectus INC, Nov. 14], "immediate com- tion on color, UHF and the existing frequencies, it would be shortsighted "Careers in Television" freeze I feel compelled to reiterate my to lift the freeze on VHF licensing. mercial utilization" of numerous views in brief summary. I have taken Easily identified selfish interests are UHF channels looking toward a great care to state this complete story laboring day and night to lift the freeze to the reporters time after time, but now and nothing more. To lift the nationwide competitive system. apparently only portions of it regis- freeze without a definite plan for the (School of Rodio Technique) "I regard it as tragic for the ulti- tered with them. allocation and use of UHF channels TELEVISION STUDIOS On Color: It is my earnest hope that would be both a scientific and economic mate development of television the FCC will find it in the public America's Oldest Broadcasting School allocation heretofore quickly broad absurdity. 316 Street, New York 19, N.Y. that the VHF Interest to promulgate copy of this letter to West57 adoption and sufficiently general standards for I am handing a made is handicapping the color so that this essential improve- each member of the Commission and SRT-TV' SOT-TV 'SRT-TV of a truly equitable and scientific- ment may be developed naturally in the releasing it to the press. Page 10 TELECASTING November 21, 1949 BROADCASTING Page 56 RATE CARDS HAMILTON WATCH NAB Asks Uniformity Xmas Drive On Video HAMILTON WATCH Co., Lan- "THE NEED for greater uniform- caster, Pa., will use two five -min- ity among television station rate ute films on television and a cards is very real and very large," 20-minute live video show for a in the opinion of the Television pre - Christmas advertising cam- Standardization Group, a subcom- paign at an estimated weekly mittee of the NAB Sales Managers budget of $41,000. Executive Committee, with Eugene The two five -minute films will be S. Thomas, WOIC(TV) Washing- placed on 30 stations in 16 markets, ton, as chairman. produced by Screen Gems. NAB's Broadcast Advertising The commercials mark a depar- Bureau has just completed for the ture in the field of television adver- group a study of rate practices of PARTICIPANTS and observers on hand for WSAZ -TV Huntington's dedicatory tising, in that they use a direct 75 TV stations which shows a gen- ceremonies marking commencement of regular program service last Tuesday translation of the company's pre- eral agreement with the radio prac- included (I to r): Walker Long, secretary WSAZ Inc., licensee; William vious years' printed media ad to tice of setting half -hour of rates at Birke, associate publisher of the Huntington Herald- Dispatch and Advertiser, the television screen. The films 60% of the full hour rate and quar- which control WSAZ Inc.; RCA President Frank M. Folsom; Marshall Rosene, are basically an entertainment ter -hour rates at 40 %, with but manager WSAZ and J. H. Long, president of program, the first four minutes of considerable deviation from radio general of WSAZ -TV; Col. the radio company; Joseph H. McConnell, NBC president; Leonard H. Marks each being devoted to a dramatic standards for periods of less than of Cohn 8 Marks, Washington counsel for WSAZ; John A. Kennedy, vice story with the last 30 seconds de- 15 minutes. No clear -cut industry president of the stations, and Merle Pitts, WSAZ -TV transmitter voted to the commercial. pattern was found in announcement engineer. M The 20- minute show will be tele- rates, which vary from 30% down cast on New Year's Eve from to 8% of the hour rate. Folsom, McConnell Attend Times Square, New York, featur- There is no general agreement as ing Paul Winchell and his dummy, to the correct number of time WSAZ-TV Opening Event Jerry Mahoney. The program will classes, the committee found, 19 be telecast 11:45 p.m. to 12:05 a.m. stations having only one time class, WSAZ -TV Huntington, West Virginia's first television station, com- menced regular Tuesday with dedicatory ceremony on 26 NBC -TV stations. Chet 27 stations having two and 29 sta- program service last a Kudesza tions including addresses by RCA President Frank M. Folsom, NBC President will produce the show. having three. Each group BBDO, New York, is the agency. showed wide variations as to the Joseph H. McConnell, Gov. Okey Patteson, and city and station officials. relative charges for time under Local live and network kine- each class. Frequency discounts scoped features also were pre- Oct. 14, just 58 days after con- Music Meet are allowed by 64 stations, some sented in the premiere program- struction was begun. Station is on NAB PROGRAM COMMITTEE of which also have other discounts ming by the $250,000 station, Channel 5 (76-82 mc) and using its on TV Music will meet with repre- as do some of the stations not which is owned by the Hunting- full authorized power of 12 kw sentatives of ASCAP tomorrow allowing discounts for frequency. ton Herald-Dispatch and Adver- visual and 8 kw aural at an an- (Nov. 22) to renew negotiations Only one TV station allows no dis- tiser and the John A. Kennedy tenna height of 590 feet. RCA for licenses covering the use of counts at all. There was also con- radio interests. The station is equipment is used. ASCAP music on TV programs. siderable variation as to the dis- presenting a regular schedule of count rates. about six hours daily at the outset. The committee found equally WSAZ -TV is affiliated with the BROADCASTING TELECASTING varying practices regarding time NBC, CBS, ABC, and DuMont TV and facilities charges, some stations networks. Pending completion of combining air time, studio and a network relay from Cincinnati, film facilities and rehearsal time network shows will be presented into a single one -charge package; via film. Studios are in the West others make extra charges for one Virginia Bldg. or more of these items. A similarly wide variation Participants in the dedicatory was evident in the program, in addition to the RCA basis for calculating agency com- and NBC presidents and the West missions whether on time charges Virginia chief included only executive, or on facilities as well. Col. J. H. Long, president of WSAZ Inc. and one of the principal owners of the Herald- Adver- tiser; Capt. Kennedy, vice presi- READ KFI -TV RATES dent of the stations; David Gideon of the newspaper ownership; increase Effective Dec. 1 Marshall Rosene, general manager by more agency - INCREASE in rates has been an- of the AM and TV stations, and nounced by KFI -TV Los Angeles, Lawrence H. Rogers 2d, manager advertiser executives effective Dec. 1. Basing the in- of WSAZ -TV. crease on its delivered audience of A special television edition was than any other over 140% since it began daytime presented the preceding Sunday programming March 1, station by the Herald -Advertiser, which radio or TV journal has upped minute announcement reported 1,500 TV sets in use in rates from $25 to $35; participa- the Huntington area and said this $1.00 includes 52 weekly issues and the 1950 Yearbook. tions from $35 to $40; hour rates number is expected to reach 2,500 $170 to $210; half -hour, $100 to within six months. I- $125; quarter -hour, $60 to $80. WSAZ -TV started test patterns In advising of advertisers the Name advance, William B. Ryan, general manager, stated that the station Bell- Zenith Contract would continue to base its rate card Street as originally set up on cost -per- ILLINOIS Bell Telephone Co. has signed 1,000 delivered families "that ad- a contract with Zenith Ra- City Zone State vertisers can evaluate and buy TV dio Corp., Chicago, extending tele- by the same measuring sticks that phone facilities to Zenith for up- they use for other advertising." coming Phonevision tests in the I enclose Please Bill Me Six months protection will be Chicago area. A duplicate of the given advertisers operating on contract has been filed with the NATIONAL PRESS BLDG. BROADCASTING WASHINGTON 4, D. C. present rate card. FCC. TELECASTING

Page 57 BROADCASTING November 21, 1949 TELECASTING Page 11 I i I I I I I 111111 II I I I I I 'I IIIIIIII IIII IILIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIBI 111111 IIILIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIILIhlllllllllllllllllll I II II 7 I IIII I IIIIIIIII II I IIIIIIIIIIIIIIIII I IIII I IIII III I II IIIII III I I II IIIIIIIIIIII I IIIIIIIIIIIII Z October Advertisers Gain h'; ta tus (Report 86)

. er . .: I-I: .. . ,,; . ' l .1 , I I I I I I .I.. 'I I I I ' ' I I I I I I I I II I I III I I II lllI III ll II 11161111.1I I I II l III, I Il I I I II I 11116V I ll I 2IIIIf Illllllllllllllllllldllllllllllllllllllllllllllll'iIIIIIIIIIdJI ILIIIIII lllll,J.IIIId6llllllll ll 16111 II IIIIIIIIIIIIIIIIIIIIIIIÍIIIIIVdII IIIII Llhlll.11l l' Illlllll,.11lhI, IlJllll lllllllh LII, dll Illllll l'Illllllhlllllillllllllllílllllllllllllllll THE TELEVISION industry in compared with 71 in September. placed The Life of Riley, Tuesday, more, 73, and Washington 72. fOctober recorded its largest CBS made the greatest gain in 9:30-10 p.m., on 37 NBC -TV out- Spot business took a nice jump monthly gain in number of adver- sponsors with 11 new accounts lets. for the month, going from 337 ad- tisers. Between September and bringing its total to 32. NBC, Many schedule revisions were vertisers in September to 399 in October 364 accounts were added, which gained nine advertisers, also noted between the two months with October for the reporting stations. bringing last month's total to had 32. A gain of three accounts most of the advertisers adding sta- There were 96 newly active ac- 1,891. brought the ABC total to 18 while tions. Several accounts which were counts for the month, the difference Substantial gains were reflected DuMont retained its seven differ- active in September with one show being due to accounts dropped. Ac- in network, spot and local business. ent advertisers. (When an adver- added a second program in Octo- tivity was confined mostly to adver- All but one fully reporting market tiser sponsors more than one pro- ber. There were 55 agency offices tisers using from one to three increased the number of adver- gram on a given network he is handling TV network business. stations. Ironrite Ironer Co. was tisers and here only one account counted only once in the total for Leading market in the number the biggest new spot advertiser was lost from the total column. that network. However, if he spon- of network accounts was New York in October from the standpoint of Three of the TV networks showed sors programs on two or more net- which recorded 76 different adver- stations used. The firm placed gains for the month with the works he is counted once for each tisers (Table 1). Following in schedules on eight stations in as fourth retaining the same number network.) order were Philadelphia, 74; Balti- (Continued on Telecasting 15) of advertisers it had in September. There were 82 reporting stations Crosley Tops List in 47 markets, a gain of six sta- On the basis of stations used, tions and four markets. Crosley Div. of Avco Mfg. Co. Weekly Television Summary This information is based on fig- topped the network list of new bus- Markets, Stations and Sets Per Market ures supplied to BROADCASTING by iness. The firm returned Who Said the N. C. Rorabaugh Co., publisher That? -which had been on hiatus Based on Nov. 21, 1949, BROADCASTING Survey of the monthly Rorabaugh Report in September-to 46 stations. The on Television Advertising. Net- show is seen on NBC -TV, Satur- City Outlets On Air Number Source of Iwork figures cover all stations for day, 9-9 :30 p.m. Crosley also added Sets Estimate entire month and the half -hour This Is Show Busi- the are obtained Albuquerque KOB-TV 700 Station from the networks' headquarters in ness seen Sunday, 7:30 -8 p.m., on Atlanta WAGA-TV, WSB-TV 18,500 Distributors I Baltimore WAAM, WBAL-TV, WMAR-TV 100,036 TV Circ. Comm. on CBS The on New York. Information spot -TV. program runs Binghamton 400 Wholesalers and local business is reported by alternate weeks and is scheduled Birmingham WAFM-TV, WBRC-TV 6,500 Dealers individual outlets and covers the for 46 stations. Lever Bros., new to Bloomington WTTV 300 Dealers Boston WBZ-TV, WNAC-TV 172,276 TV Comm. test week of Oct. 2 -8. Two stations network television, has placed The Buffalo WBEN-TV 44,132 Buff. Elec. Co. did not report spot and local busi- Clock, Wednesday, 8:30 -9 p.m., on Chicago WBKB, WENR-TV, WGN-TV, WNBQ 250,000 Station Charlotte WBTV 7,800 Distributors ness. 40 NBC -TV affiliates. Third place Cincinnati WCPO-TV, WKRC-TV, WLWT 44,000 Distributors for number of stations bought by Cleveland WEWS, WNBK 101,358 West. Res. U. The ranks of network advertisers Columbus WBNS-TV, WLWC, WTVN 20,750 Distributors gained 17 accounts from Septem- new advertisers-accounts which Dallas, Ft. Worth See Ft. Worth -Dallas listing. ber, bringing the October total to did not place any network TV busi- Davenport '76. These advertisers sponsored ness in September -goes to Pabst Quad Cities WOC -TV 3,315 Distributors Dayton WHIO -TV, WLWD 23,800 Stations 92 shows on the four networks as Sales Co. (Pabst beer) which Detroit WJBK -TV, WW1 -TV, WXYZ -TV 128,522 Distributors Erie W ICU 14,700 Station * * Ft. Worth- Dallas WBAP-TV, KBTV 20,800 Dist. 8 TABLE I Deal. Grand Rapids W LAV-TV 7,000 Distributors NUMBER OF ADVERTISERS BY MARKETS Greensboro W FMY-TV 6,531 Distributors hNumber of Nat. - Gain Houston KLEE-TV 8,500 Distributors Markets Reporting Reg. October September or Huntington WSAZ-TV 2,038 Distributors Covered Stations Network Spot Local Total Total (Loss) Indianapolis W FBM-TV 11,200 Dist. 8 Deal. IAlbuquerque 1 5 1 2 8 4 4 Jacksonville WMBR-TV 3,000 Wholesalers Atlanta 2 26 19 42 87 68 19 Johnstown WJAC-TV 5,000 Distributors Baltimore 3 73 36 61 170 146 24 Kansas City WDAF-TV 15,755 Station lBirmingham 2 12 5 22 39 26 13 Lancaster WGAL-TV 15,974 Dealers l Los Angeles KLAC KNBH, lBoston 2 66 54 34 154 120 34 -TV. KTLA, KTSL, KFI -TV l1 41 97 21 KTTV, KECA Assn. lBuffalo 29 48 118 -TV 251,041 Rad. 8 Appl. llCharlotte 1 9 6 10 25 17 8 Louisville WAVE -TV 13,104 Station l4 71 54 lChicago 67 72 210 156 Memphis l WMCT 9,910 Distributors l*Cincinnati 2 48 16 23 87 95 (8) Miami WTVJ 12,000 Station Cleveland 2 61 39 31 131 106 25 Milwaukee WTMJ -TV 50,115 Distributors Columbus 3 48 32 42 122 66 56 Minn. -St. Paul KSTP -TV, WTCN -TV 41,300 Stations 'Dayton 1 48 11 19 78 81 (3) New Haven WNHC -TV 55,100 Station Detroit 3 66 45 53 164 139 25 New Orleans WDSU -TV 7,500 N. O. Pub. Serv. Erie 1 39 11 48 98 76 22 New York WABD, WCBS -TV, WJZ -TV, WNBT, Ft. Worth -Dallas 2 14 18 18 50 41 9 WOR -TV, WPIX 875,000 Stations Grand Rapids 1 17 3 17 37 25 12 Newark WATV Incl. in N. Y. estimate Greensboro 1 5 2 10 17 17 Oklahoma City WKY -TV 11,587 Distributors Houston 1 17 15 70 102 28 74 Omaha WOW -TV, KMTV 8,603 Distributors Indianapolis 1 19 12 14 45 36 9 Phoenix 1,044 Distributors Johnstown 1 7 6 8 21 21 Philadelphia WCAU -TV, WFIL -TV, WPTZ 285,000 Flee. Assn. Lancaster 1 34 14 31 79 65 14 Pittsburgh WDTV 45,000 Dist. 8 RMA Los Angeles 7 33 72 130 235 193 42 Portland, Ore. 606 Eng. Est. Louisville 1 18 14 12 44 35 9 Providence WJAR -TV 19,750 Dealers Memphis 1 20 10 24 54 42 12 Richmond WTVR 16,845 Distributors Miami 1 13 6 34 53 45 8 Rochester WHAM -TV 11,287 Distributors Milwaukee 1 43 21 46 25 114 93 San Diego KFMB -TV 12,750 Station Minn. -St. Paul 2 25 24 26 75 55 20 San Francisco KGO -TV, KPIX, KRON -TV 15,000 N. Cal. Elec. Assn. New Haven 1 40 27 18 85 63 22 Schenectady WRGB 38,000 Distributors New Orleans 1 17 15 12 44 33 11 St. Louis KSD -TV 57,600 Union Elec. Co. New York 6 76 89 37 202 178 24 Salt lake City KDYL -TV, KSL -TV 6,000 Station Oklahoma City 1 11 7 14 32 21 11 Seattle KING -TV 10,100 Distributors Omaha 2 16 6 17 39 18 21 WHEN Philadelphia 3 74 67 70 211 163 48 Syracuse" 15,104 Distributors Toledo WSPD -TV 25,000 Dealers Assn. Pittsburgh 1 37 16 22 75 61 14 Tulsa KOTV 2.028 Providence 1 34 19 3 56 39 17 Station Utica -Rome 2,250 Dealers Richmond 1 39 9 9 57 44 13 Washington WMAL -TV, 69,550 Rochester 1 35 8 13 56 36 20 WNBW, WOIC, WTTG TV Circ. Comm. Salt lake City 2 13 4 40 57 50 7 Wilmington WDEL -TV 19,305 Dealers San Diego 1 11 8 15 34 28 6 Total Markets on Air 54; Stations on Air 92; Sets in Use 3,020,066 San Francisco 2 23 20 23 66 56 10 Quad Cities include Davenport, Schenectady 1 42 13 20 75 56 19 Moline, Rock Island, East Moline. Seattle 1 23 9 16 48 32 16 "Also claims coverage in Utica-Rome area. St. Louis 1 49 20 13 82 69 13 Editor's Note: Sources Syracuse 1 14 7 9 30 31 (1) of set estimates are listed for each city as available and since most Toledo 1 31 16 46 93 82 11 or compiled monthly some may remain nchanged in successive summaries. Total sets in all Washington 4 72 35 63 170 137 33 cities surveyed is necessarily approximate since two areas may overlap. To offset this there Wilmington 1 30 5 12 47 37 10 are many scattered sets in areas not included in the survey. n One station not represented in this issue.

Page 12 TELECASTING November 21, 1949 BROADCASTING Page 58 another `first" for WHIO -TV Dayton's FIRST Television Station

Dayton, Ohio, and Miami Valley children by Directed by WHIO -TV's Catherine Steffan, the thousands are enchanted by the adventures and produced by Don Wayne, this unique of Timothy Terrier, Benny Bunny, Esq., and program has a wide appeal for children from Christopher Quimby Skunk. Stories are told three to seven. Grown -ups love the show, too. with warmth and beauty by the "Cut -Out Endorsed by educators and parents. First tele- Lady," Ann Rike, who cuts out silhouettes of vision program for children produced in Day- the animals and mounts them on backgrounds ton. Available for sponsorship. Contact your which she creates while telling her story. nearest Katz representative for details.

Affiliated wi:h The Dayton Daily News TV and Journal -Herald.

Represented Nationally by The Katz Agency, Inc. Page 59 BROADCASTING November 21, 1949 TELECASTING Page 13 WOR -TV FUTURE Outlook Good -Streibert Tim X¢pott CONFIDENCE that WOR - TV leased for five years half of ABC- of them with dual affiliations, New York would break even by the TV's 66th St. property, and took where time availabilities are scarce fall of 1950 and show profit in 1951 for rehearsals and offices a struc- not only for advertisers, but for A. F. FILMS Inc. (Les Actualites was expressed by Theodore C. ture adjacent to it. Mentioning networks who wish to clear time Francaises), 1600 Broadway, New Streibert, president of WOR New the station's purchase of a square for shows. York, through Rosalind Kossoff, York and its video sister, at last block of land between 68 St. and J. R. Poppele, WOR and WOR - has announced that producer- direc- Tuesday's meeting of the American 69 St. on Broadway to house fu- TV vice president and chief engi- tors, Paul Falkenberg and Lewis Television Society. ture TV operations, he said, "We neer told members of an announce- Jacobs, will produce 10- minute film Success probably will not come will construct sometime soon, but ment "soon to be made to the press" based on Lincoln's Gettysburg Ad- that early for originating stations are not over- anxious to start until of a streamlined production and dress. Firm plans series of similar of networks, he told members of we know what we need." monitoring program WOR -TV will films based on important events in the society gathered at New York's Programming at WOR -TV, Mr. institute in combined operation U. S. history. A. F. Films has Park Sheraton Hotel. Those sta- Streibert said, is based on the with RCA. world rights distribution to this tions, he said, would require prob- theory that large expenditures will Julius F. Seebach Jr., vice presi- series which will be available in ably another year to become profit- not hasten the day of profit-mak- dent in charge of programming for February 1950. Firm has offices able operations. He did, however, ing. Therefore the station is fol- both stations, revealed that WOR - in Paris, Brussels, Cairo and Rio lowing the policies of only live TV, in accepting programs for include in his 1951 prediction De Janeiro. - WOIC (TV) Washington, also programs for a minimum of five showcasing by producers, is assum- United Productions of America, owned by Bamberger Broadcasting days a week, supplemented by a ing that the producers are reim- Burbank, Calif., coincident with its System, owner of the WOR sta- sports schedule. bursing talent for its service. He sixth anniversary last week started tions. He named as factors on which said that whereas the station could five -day public display of industrial network expan- not afford expensive programming, Mr. Streibert saw radio operat- TV profits hinge- and entertainment cartoons for sion, more advertising and greater it has made certain arrangements ing and performing a definite pub- television. . "Crabapple - demand for sets. He felt that spot whereby producers receive a per- will make their lic service as much as 30 years centage of income derived from Smoked" Oysters such business is handicapped by the TV debut during holiday season hence, explaining that pro- limited number of stations, most spots sold on their shows. grams as news and music, to which (Nov. 12 through Dec. 15) in four TV- doesn't add much, can best be markets. ' Hors- d'oeuvre novelty handled by the AM medium. He Official Opening Set packed by E. H. Bendiksen Co., pointed out that radio now earns Ocean Park, Wash. is done up in one to three times its asset value KOTV (TV) TULSA For Nov. 30 holiday gift boxes and stocked by each year, and that profits can delicatessens and department drop a long way and still let sta- KOTV (TV), Tulsa, Okla.'s, first television station, will officially launch stores. Account placed through tions operate at a 10% profit. The its career Nov. 30 with a star -studded dedication program, after which Botsford, Constantine & Gardner, powerful, 50 kw stations will be the station goes on a seven -day -a -week schedule. Seattle, with John Beverly as ac- strongest survivors, he predicted, Operating on Channel 6, KOTV (TV) will radiate 16.6 kw from its count executive, will use KFI -TV with gradations of survival to un- three bay antenna mounted atop * Los Angeles, KPI %(TV) and avoidable extinction for some. He Tulsa's highest building, the 28- George G. Jacobs, chief engineer. KRON -TV San Francisco, WGN- did not see the present number of story National Bank of Tulsa Bldg. Miss Alvarez, who has been in TV Chicago and KING -TV Seattle. 2,000 AM stations operating when Transmitter is located on the 14th Tulsa radio for several years, has film stock, firm claims. Labor and TV becomes a profitable medium. floor and is linked by coaxial cable been making a study of TV possi- with animated and live action, pro- bilities for the area and has visited Urges Early Entry with the studios three blocks away. duced by Criterion Films, Seattle, The main studio is 60' x 130' and major video stations throughout and allows for dubbing -in of local Mr. Streibert advocated early the ceiling is over 20 ft. high. Sta- the nation. Mr. Hill is a'foriner bi five -second "where to buy it" tag ventzres into video by radio station's equipment is RCA through- field supply sales executive. gro- for retajer in each city. tions. "There's an old axiom that out. gram Director Oxford formerly pioneers in was with KFI -TV Los Angeles. an industry usually lose One studio set includes a $7,000 Film Assoc. Inc., 440 E. Schnatz 'money," he said, one to he was with NBC for "and that custom built kitchen installed in Prior that Ave., Dayton, Ohio, filming seven shoiìld `buy in' after they lose out. cooperation with the Oklahoma 10 years and was an NBC -TV pro- This has proved fallacious radio for three experimintal TELESKITS for in Natural Gas Co. Equipment also ducer- director years. Div., General Motors. where facilities are scarce and Mr. is a veteran TV engi- Frigidaire will include an RCA -equipped re- Jacobs one and minutes in limited. same is - Spots two The true of TV." mote truck with two field cameras. neer, having worked on the instal length spotlight Frigidaire electric He pointed out the advantages Station represents an investment lation of three other outlets- of developing video out profits range, refrigerator, washer, drier of of more than $400,000, according WBAL-TV Baltimore, WICU (TV) Cain of obtained from radio without in- (TV) Colum- and ironer. Mr. Ralph to KOTV (TV) officials. Erie, Pa., and WTVN worked with Film Assoc. vesting additional capital. "WOR," bus, Ohio. Frigidaire KOTV (TV) is owned and oper- on development of commercials on he said, "is operating two TV sta- ated by George E. Cameron Jr., KOTV (TV) is affiliated with five tions from AM revenue." ABC, DuMont, film. Plans afoot to start several Oklahoma and California oil man, networks - CBS, more spots using live action and Explaining WOR's operation of and includes the following person- NBC and Paramount. Station animation demonstration of 15 and four for WOIC (TV) in Washington, Mr. nel: Helen Alvarez, manager; John started testing Oct. Frigidaire laundry over TV, firm said the was Ron- days later telecast its first film pro - Streibert venture B. Hill, commercial manager; says. made some years ago with an eye ald C. Oxford, program director; gram. to the capital's potential as an orig- Reduced production costs of TV ination point for future MBS video and motion picture films are prom- network shows, but at the time, he ised by Fairchild Recording Equip- said, the present freeze was not ment Corp., 154th St. & 7th Ave., foreseen. Whitestone, N. Y., with develop- Discussing early problems of ment and adoption of synchronous transmitter placement, he recalled magnetic tape recorder and play- proposals for a cooperative TV back soundtracks. Savings of at center in Queens, abandoned be- least $50 hour are effected by cause of cost. He expressed regret per the plan had not been adopted "be- use of standard 14" magnetic tape cause eventually it would have instead of emulsion coated acetate aided us all in operating effi- film stock, firm claims. Labor and ciently." time costs are less because of speed Touching on studio space prob- up of production by instantaneous lems, Mr. Streibert told the group playback sound tracks. CBS -TV all that broadacsters know of their is using two such recorders devel- needs is that they need "more of oped by Fairchild. Equipment was everything." He outlined WOR - Modernistic building housing studio and executive office of KOTV Tulsa. shown at recent annual convention ' TV's compromise whereby it The three bay antenna can be seen on bank building at the extreme right. Audio Engineering Society. Page 14 TELECASTING November 21, 1949 BROADCASTING Page 60 Telestatus of accounts was Los Angeles which recorded 235 for October. Phila- (Continued from Telecasting 12) delphia had 211 followed by Chi- many markets, according to Rora- cago and New York with 210 and baugh. Metal Tile Products Inc. 202, respectively. These are the and Norcross Co. both started on first four cities to show over 200 seven stations and the Wander Co. different advertisers during one placed schedules on six outlets. month. As was the case in network TV, In the over 100 accounts classifi- many spot advertisers that were cation, three new cities were added: active in September increased their Columbus, 122; Milwaukee, 114, schedules in October. Schick Inc., and Houston, 102. In " October there 13 which started on three stations in were markets, 27.6% of those reporting, which had over 100 September, increased to 32 in Oc- tober. General Foods Corp. upped different active advertisers. its roster of stations by 15 and Food & Food Product advertisers Studebaker Corp., which started on continued as the predominant users one station in September, now of television in October with 296 places business on 14 outlets. active accounts (Table II). Of OPENING three -day video show and exhibition Nov. 7, marking the beginning these, 195 New York also leads in spot busi- were local, 92 spot and of WOAI -TV San Antonio's test period, are (I to r): Ed Sweeney, show chair- 9 network. ness with 89 Second most active man; Harry Roper, president of Appliance Assn. of San Antonio, co- sponsor; different advertisers classification was on its stations. Los Angeles was Automotive, Au- Hugh A. L. Halff, WOAI -TV president and Dick Perry WOAI -TV m.c. the second most active spot busi- tomotive Equipment & Accessories Event proved to be biggest show in town with attendance estimated between which claimed 241 advertisers. In 25,000 and 30,000. ness town, Rorabaugh reporting 72 the advertisers for October. Chicago field of Household Equipment, Furnishings & Supplies there were and Philadelphia followed with 71 205 accounts, and 202 and 67 accounts, respectively. organizations portion of the three -day event from used television to sell Radios, TV station's mobile unit outside the There were 297 agency offices, an Sets, Phonographs, Musical Instru- WOAI -TV FARE gymnasium. Local amateur and increase of 54 from September, ments & Accessories. Emphasis in 3 -Day Preview Marks Test professional talent appeared before which placed business for the 399 this classification continued to be cameras daily from 3 to 6 and 7 to different spot accounts. on the sale of TV sets and acces- THREE -DAY television show and 10 p. m. Local business, which accounted sories. exhibition, which marked the opening of WOAI -TV San Antonio's Affiliation with ABC Television for the greatest number of new ad- Tie for Those Places Network was announced last week vertisers, increased by 275 from test period, won wide acceptance On the networks there was a tie among visiting viewers and a rush by WOAI -TV. Station also has September, an all time record in contracted with CBS -TV [Baoan- this class. There were 1,416 differ- in first, second and third places for for purchase of TV sets from deal- the number of active accounts. ers, the station has reported. CASTING, Nov. 7]. WOAI-TV, as- ent advertisers reported active lo- signed Channel 4, is owned and cally. Automotive, Automotive Equip- WOAI - TV begins regular pro- ment & Accessories and Food & gramming sometime operated by Southland Industries With 130 different local accounts, next month. Food 8 Inc. the seven -station Los Angeles mar- Products lead with nine ac- The TV preview, held Nov. 7, counts each. In second place, with and 9 under the sponsorship of Station has issued its first rate ket was by far the strongest city eight card, effective Dec. 1. Card is based in this field. second different sponsors each, were WOAI -TV and Appliance Assn. of Chicago placed Smoking-Mìiterials and Toiletries. San Antonio in cooperation with on hourly rate of $200. with 72. In a tie for third place, Gasoline, Lubricants & Other Fuels dealers and distributors, was tele- Station which began having 70 local accounts each, were test pat- Houston and Philadelphia. Hous- and Household Furnishings, Equip- cast from the city's Alamo Stadium terns Nov. 7, also has adopted a ment & Supplies each had seven and relayed to screens of 60 dif- new postage meter stamp which ton is a single station market. active advertisers. ferent set models circling the arena, shows a drawing of a TV camera Greatest gain in total number of and to sets in private homes and and station's call letters and chan- accounts was recorded by Houston In the spot field, Beer & Wine advertisers lead with 103 accounts. public places, according to the sta- nel. Both rate card and stamp with 74. Of these 65 were local, There were 92 Food & Food Prod- tion. make use of red printing. Station six network and three spot. Co- Hugh A. L. Halff, president and received telephone calls from view- lumbus, Ohio, which went from a ucts accounts active and in third place & Drinks general manager, WOAI- AM -TV, ers as far away as 88 miles-all one- to three -station market, Confectionary Soft had 29 different advertisers. opened the show. J. R. Duncan, TV reporting excellent reception-on showed a gain of 56 accounts. program director, supervised TV first 'day of tests. There were 54 new advertisers Locally, Automotive, Automotive which became active in Chicago, Equipment & Accessories headed and Philadelphia increased its ros- the list with 218 accounts. Food ter by 48. & Food Products had 195 and 189 Market with the greatest number local Radio & TV firms were active. NATIONAL COMMITTEE ° "r °F«" * FORMATION of an industry-wide National Television System Corn- TABLE II mittee, to be spearheaded largely b y Radio Mfrs. Assn., is urged in a plan authorized last week by RMA Local Total for FCC's consideration in the cur- Network Spot rent color controversy. * 1. Agricultural & Farming 2 2 4 2. Apparel, Footwear & Access. 16 89 109 Action was taken by the associa- from all branches of industry. 3. Automotive, Automotive Equipment tion's board of Wednes- These would include B Accessories 9 14 218 241 directors non -RMA 4. Beer & Wine 4 103 9 116 day at the concluding session of companies, broadcasting interests Building Materials, Equipment the three -day industry conference and qualified technical firms. & Fixtures 1 61 62 6. Confectionary & Soft Drinks 3 29 21 53 in New York (see separate story). FCC will receive regular prog- 7. Consumer Services 4 93 97 Plan will be submitted to FCC ress reports, RMA said, 8. Construction & Contractors 13 13 and will be 9. Drugs 8 Remedies I 6 13 20 through RMA's Television Commit- invited to send representatives to 10. Entertainment & Amusements 25 25 tee. all committee 11. Food 8 Food Products 9 92 195 296 sessions. 12. Gasoline, Lubricants 8 Other Fuels 7 12 12 31 The proposed group would com- Raymond C. Cosgrove, RMA 13. Horticulture 8 8 prise top television and electronics president, - 14. Household Furnishings, Equipment pointed out that black 8 Supplies 7 28 170 205 engineers delegated to: and -white standards were drafted 15. Industrial Materials 1 5 6 and recommended 16. Insurance, Banking & Real Estate 3 58 62 (1) Present technical data rela- in 1941 by a 17. Jewelry, Optical Goods & Cameras 4 8 29 41 tive to allocation of UHF frequen- Television System Committee and 18. Office Equipment. Stationery & Writing Supplies 6 7 14 cies and lifting of the "freeze" on formulated by the industry to pro- 19. Publishing & Media 3 25 29 VHF allocations, and vide a service "which has met with 20. Radios. TV Sets, Phonographs, Musical Instruments & Access. 5 8 189 202 (2) Recommend basic standards the approval of the public and 21. Retail Stores & Shops 82 82 for future development of color which has permitted steady growth 22. Smoking Materials 8 12 4 24 23. Soaps, Cleansers & Polishes 2 16 6 24 television. and improvement in the art of tele- 24. Spurting Goods & Toys 1 I 16 18 RMA offers to initiate and fi- vision." 25. Toiletries s 17 8 33 26. Transportation, Travel & Resorts 7 11 18 nance the engineering study, sim- A similar urocedure for color 47 27. Miscellaneous 1 10 58 ilar to one undertaken in 1941, television "will have equally con- TOTAL 76 399 1,416 1,891 with engineering representation structive results," RMA feels. Page 61 BROADCASTING November 21, 1949 TELECASTING Page 15 in Philadelphia? I s TV a pretty picture

On WCAU -TV it's a mighty sweet picture.

Take the popularity of local programs. In the month I I 1 5 of the 5 I \ of September, 1949 *, WCAU had all 1 I top daytime shows. Two of the top 5 night- // I top 5 Sunday I I \ time shows. All 5 of the / \ shows. Of all the local shows it rated 6 / I I \ of the top 10 and, for the nighttime I I 1 I viewing in Philadelphia, WCAU ranked I I

i first in average quarter -hour ratings. 1 I I

And itself is not to be passed \ i ' 1 / the city /i over lightly. Its the third largest city in \ I I I / the country. It's second in number of TV re- \ I ceivers. And even more important to you, its audi- \ ` / \ 1 ence has almost trebled since February, 1949. I i

Philadelphia is a TV center. WCAU -TV is in the center / of Philadelphia. With its transmitter located at the hub of the market, it t TV 1 / gives its strongest signal and best picture AM CBS Affiliate j where density of population is the greatest. FM

'September Telepulse. The Philadelphia Bulletin Stations I

Page 16 TELECASTING November 21, 1949 BROADCASTING Page 62 1111111111111111111111111111111111111111! 11111111! 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111 !111111111111111111111111!11! 11111111! 11111111111111111111111111111111111111111111111111111111111111111111111111111 BURGMAN GUILTY May Face Death Sentence Pull Out for Filing FORMER wartime Nazi broadcaster, Herbert J. Burgman, faces a Ptoduetion possible death sentence following a "guilty" verdict handed down last FCC PROPOSES Tuesday by a federal district court Grants WCUM, Denies Vulcan jury. He was found guilty of 13

I I I I I I I I I I I! I I I I I I I I I overt acts of treason. His sentence INITIAL decisions were reported will be imposed at a later date. by FCC fortnight ago to grant SHAFFNER, for past five motion picture scheduled for release Mr. Burgman, a former Ameri- WCUM Cumberland, Md., power years with Biow Co., New York, in December by Screen Guild. can embassy clerk in Berlin, was as radio and television research boost on 1490 kc from 100 w to 250 MARY convicted for wartime broadcasts director, joins sales presentations de- WILSON, commentator for WTTM N. which the government charged he w and to deny new station applica- partment of ABC as writer. Previously Trenton, J., christened new XC -123 transport plane prior to its made under the name "Joe Scan- tion of Vulcan Broadcasting Co., he was with C. E. Hooper Inc., and seeking 250 w fulltime on 1490 kc Crossley Inc., as production manager initial test flight last month. lon" for the purpose of creating at Birmingham, Ala. on research projects. TED MACK, m.c. of ABC's Original disunity among the Allies and dis- In the WCUM ruling by Hear- Amateur Hour, presented with decree sension in the U. S. James J. ing Examiner GORDON GRAY joins KAYX Water- making him "Ambassador Extraor- Laughlin, who along with William Leo Resnick, the loo, Iowa, as program decision concluded that substantial director. He dinary of the Duchy of Duluth" by Owen served as defense attorneys, D was formerly with Victor F. Ridder, newspaper publisher. announced he would file an appeal. Egains in local coverage outweighed WWXL Peoria, Ill., Asome daytime interference to the KECK Odessa, Tex., PETE WAMBACH, disc jockey for 1 WCMB Lemoyne, Pa., N selected "Smile fringe area of WARD Johnstown, and KSIL Silver Pa. This interference area was City. N. M. BAR- Champion" by Optimists Club of found to be 13 to 15 miles from BARA GRAY, Mr. Harrisburg. Jack Murray Johnstown, while coverage Gray's wife, ap- JEANNE GRAY, KMPC Hollywood gains 43, president both day and night for WCUM pointed to KAYX commentator, named chairman of JACK MURRAY, of were found to be in the immediate continuity staff. Radio Committee of Women's Div. of Jack Murray Ltd., radio produc- Cumberland area. JON GNAGEY Los Angeles Chamber of Commerce. tion firm, Toronto, died at Toronto Nov. 11. a Initial ruling on the Birming- joins WBAL -TV RAY DIETRICH, NBC producer, is the General Hospital after ham case, made Baltimore as artist - father of a boy, Mike, born Nov. 10. lengthy illness. He started his by the Commission, m.c. of How Do You found that the application did not Mr. Gray radio career in 1930 at former Doodle? show. TED JAFFEE, announcer at WMCP CKCL Toronto (now CKEY) as a include sufficient information con- (FM) Baltimore, and ANITA CON - cerning proposed program service, DON LLOYD, announcer; BOB BYRD, BOY of Mary Landis Show at WBAL- sports announcer and salesman. In populations to be served, coverage vocalist and disc jockey, and BER- TV same city, have announced their 1933 he moved to CFCO Chatham areas and whether station would NARD BAKER, colored disc jockey, marriage. as commercial manager, and from meet requirements of engineering join staff of WHHT Durham, N. C. there to radio director of Tandy Advertising Agency, Toronto. In standards. The Vulcan application LIN MASON, former production man- KXOA Sacramento moves into its own was filed conditioned upon WTNB ager at WKRC Cincinnati and before building in North Sacramento. Address 1940 he formed his own firm. He Birmingham relinquishing 1490 kc, that program director for WING Day- is P. 0. Box # 94, North Sacramento. is survived by his wife and a son. but this has been delayed because ton, joins WLWT (TV) Cincinnati as of litigation surrounding WTNB's program director. He served as gen- Dec. 1947 grant to change facili- eral manager of Transcription Sales in New York and Hollywood from ties. The Vulcan bid was set for 1945 to 1947. hearing but the firm asked for con- time buyer finds Service -Ads sideration on merits without hear- WALLY NELSKOG, former disc ing. jockey with KING Seattle, joins IN THE UTICA -ROME AREA Vulcan KRSC same city as m.c. of Wally's helpful... Broadcasting is partner- Music Makers, 3% hour program of ship composed of Walter Ervin recorded music. 1178X is James, former FCC attorney, and George Mattheson Jr., president MARGARET FOWLER named script FIRST by FAR girl on CBS Edgar Bergen -Charlie Mc- Woodstock Slag Corp., Birming- In OOQèoYgti ham. Carthy Show. "When I'm making my initial screen of stations in a particular market and getting the GEOFF. GORDON transferred to talks cK' department of Canadian Broadcasting technical data I need from STANDARD Corp., Toronto, from press and infor- RATE," says the Time Buyer in a large DIRECTORS GUILD mation department. Before going to CBC Toronto, he was with news de- Chicago agency, "I check all the ads that Will Seek Pay Increases partment of CBH Halifax. appear, too." ROBIN BRIGHT, with WKLO Louis- SALARY INCREASES will be ville for past year, joins WIRE In- Service -Ads, like WIBX's, for example, are sought by the Radio and Television dianapolis, effective Nov. 26. particularly useful to Time Buyers. They Directors Guild in negotiations with all networks beginning Nov. JOHNNY THOMPSON, currently ap- supplement and expand the SRDS station 28. Negotiations for two contracts, pearing in Broadway production, listings with additional information that one covering radio directors and "Miss Liberty," joins WJZ New York as vocalist with his own five -a -week helps buyers buy. the other television directors, will show. be undertaken at the same time. Note to Broadcasters: The SPOT RADIO PROMOTION Present contracts at ABC, CBS KEN MacCLELLAND, motion picture HANDBOOK reports what radio advertisers and their want to know about stations and where they get and NBC expire Dec. 31. scenic designer, signed as art director agencies of CBS -TV Ed Wynn Show. such information. If you don't have a copy, order one Among other demands RTDG is from us. The price: $1.00. expected to make are: abolition of HARVEY DOBBS, freelance Toronto 25% kickback on commercial fees; commentator, joins CHUM Toronto The SRDS Television demand for commercial fees for to do two hour daily afternoon disc Section is now pub- local as well as network television show. He formerly was with CFCH lished monthly in a shows; minimum daily call -in pay North Bay, CJCB Sydney, and CHML separate volume. Hamilton. of five hours for TV directors, Meu lint ío`u similar to present AM director's H. G. LAWRENCE, formerly with akx° clause. Liberty Music Shops, New York, joins WQXR New York as assistant to ANN STANDARD RATE 8, DATA SERVICE, Inc. CORNISH, director of recorded music. The Notional Authoriy Serving the Media Buying Fundion WORLD Broadcasting System will CLAUDE CASEY, vocalist for WBT Wolter E. Botthof, Publisher record set of songs by Helen Forrest Charlotte, N. C., receives featured 333 NORTH MICHIGAN AVENUE, CHICAGO 1, ILLINOIS for its transcribed library service. singing role in "Square Dance Jubilee" NEVI YORK SAN FRANCISCO LOS ANGELES BROADCASTING Telecasting November 21, 1949 Page 63 SIX weekly contests will culminate and promotion for Golden Bough in grand prize awards for six win- Playhouse in Carmel, Calif. ners of Gatewood Safety Contest RON FRASER promoted from super- for children listeners to Uncle Wally visor to director of press and informa- Reads the Funnies on WIRE Indian- tion services of Canadian Broadcasting apolis. Each Sunday, one line of two Corp., with offices at Toronto. He will line slogan concerning traffic safety is amotian be in charge of all CBC domestic, given on show, and listeners must send French -language and international in second line before end of following press and information services. week. Slogan must be accompanied by wrappers from Gatewood product, MARGARET FREY, promotion as- sponsor of program. Christmas party IIIIRIIIIIIIIIIIIIiIIIIIIIIIIIN111IIIIIIIIIIIIIIIIIIIIIiIl11111111111111f IIIIIIIIIIIIIIIIIVIIIIIIIIIIi11111111111111!II!11111111111!lilIiIIi!11111!11111111IIIIIIIIIIIl11111111111111111111111111111111111111111111111111111111111111111111111111111 sistant at KOMO Seattle, named secre- to which admittance is gained by pres- Francisco includes publication of shortening, to be profitably sold for tary of Junior Ad Club, that city. entation of labels will be scene of monthly bulletins for direct mail dis- you by Dr. Paul heard over KFI Mon- awarding of prizes. tribution concerning Housewives' Pro- day through Friday . ." Wesson Oil tective show. Radio Fellowships Like Wild Strawberries League and Starlight Salute, and Snowdrift sponsor participating programs aired by sta- RECIPIENTS of CHARMING book beginning, "Ever tion daily. Folders tell story of pro- Audience Report fellowships in describe the flavor of a wild communications and other fields, try to grams and list products participating. GREY, gold and black folder contains ?" has been mailed to trade strawberry Initial mailing list includes more than audience report of WDOD Chat- awarded under the United Nations on behalf of Kukla, Fran I by NBC -TV 2,200 wholesalers and retailers in San tanooga, Tenn. Report is reprint of 1949 technical assistance program, and 011ie, seen at 7 p.m. (EST), Mon- Francisco Bay Area. BMB 1 concerning have begun their studies in various Friday. Book contains study No. WDOD. day through Coverage map of station's daytime countries, State Dept. has an- colored drawings of program's charac- WCOP Letter Alice in LETTER sent by WCOP Boston to and nighttime audiences is illustrated nounced. UN program entails a ters "and an illustration from and complete statistics are included. PWonderland, which program is said to nearly 1,000 cafes, taverns, markets, $277,000 fund voted last year to resemble. Text of book describes diffi- package stores, restaurants, social D.C.'s Sesquicentennial afford h`g'.i -level technical help, culty confronting those who attempt to clubs, diners, tap rooms, delicates- Communications studies include ra- explain charm of show and concludes, sens, etc., tells of successful use of FIRST major step by radio in covering dio, telephone and telegraph, and sesquicentennial celebration of nation's . you will be far too wise to at- WCOP -AM -FM by Beverwyck Brew- other phases. Scientists and tech- ttempt to describe the enchantment of eries. Information concerning Bever - capital in 1950 was presented recently nicians from 25 countries were Kukla, Fran and 011ie. Might as well wyck's increased sales is given, and in half -hour feature, This Is Your to try for im- Freedom Fair, by Continental FM net- awarded 60 fellowships under the try to catch in words the flavor of a readers are urged WCOP program. wild strawberry." Quotes from vari- mediate sales results. Letter is signed work. Program was prepared by Sher- ous radio critics concerning program by Coleman F. Cody, assistant mer- man Butler and Haywood Meeks at are also included. chandising manager. WASH(FM) Washington. Highlights included interviews with Edward Boy- MONEY RAISER Hockey Promotion Promotion Survey kin, sesquicentennial director, and WBT's Cole Aids RED, blue and white folder points up POCKET-size folded card distributed Robert Fowler, public relations direc- Hospital promotion used by WPEN Philadel- to trade contains schedule of Cleveland tor for the celebration. hockey phia on behalf of its sponsors and Barons games carried by WJW- FOLK in Alexander County, N. C., programs. Pictures of billboards, car AM-FM and WEWS(TV) Cleveland. Attractive Ad are going Cover of folder shows picture of hockey to have a hospital, thanks cards, store and truck posters, menu DOUBLE -page advertisement was run to Grady Cole, WBT Charlotte cards and merchandise bags, all prom- player, while back has advertisement by WCAE Pittsburgh in local paper for Pilsener Brewing Co., Cleveland, commentator and humorist, who inently featuring station's call letters, on day following local election when was instrumental in make up bulk of folder. Examples of sponsor of hockey- casts. paper's circulation was high. Ad fea- the building giant postcards, over three million of Season's Greetings tured pictures of local and network becoming a reality. As a token of their recognition to Mr. Cole's ef- which have been sent to listener's EARLY IN November national adver- talent with drawings across top of homes by station, are pictured. High tisers and agencies received Christmas pages appropriately illustrating forts, the citizens are naming a Hooperating of WPEN is given and card from CRAB Moose Jaw, Sask. "Morning, afternoon or night . hospital room after him. list of some of station's local adver- Card, bit ahead of season, had attached there's always good listening on It was Mr. Cole who brought the tisers concludes bulletin. list of programs available for sponsor- WCAE." Three columns of daily show need of a hospital in the Blue Ridge Triple Promotion ship during late November and all of highlights, followed by daily listings Mts. area to the attention of his 'December, as well as latest daytime of top evening shows make up middle large radio audience. He then met TRIO of promotional pieces mailed telephone survey on CHAB. of pages. WCAE is an ABC affiliate. to trade by WHBY Appleton, Wis., in- with county leaders to discuss ways cludes two -page Mimeographed news- Personal Contacts Personal Appearance and means of getting action. Up- letter detailing successes of several PRIOR to return of Dr. Paul daytime DEPARTURE from usual showman- shot of this meeting was a series sponsors and station information. program to BFI Los Angeles, Dave ship in merchandising was made Nov. of auctions, a barbecue and other of Map station's area is found on an- Hatfield, who plays Dr. Paul, made 2 by McCoy's Radio & Appliance Store, events where the mountain folk put other piece along with further statis- visits to many Southern California Washington, sponsor of Bob Wolff's up their prized possessions for tics concerning WHBY's coverage. wholesale food distributors. Dressed Filth Quarter program over WMAL- sales. Third bulletin features pictures of as a doctor, Mr. Hatfield gained entry TV Washington (Sundays, following station and network talent with list- With only $16,000 needed to com- to buyer's offices by saying, "I have a afternoon football). Mr. Wolff and plete construction, another auction ing of popular shows and their time prescription for Mr. ." Prescrip- two Washington Redskins linemen ap- sale, publicized by Mr. Cole, will of airing. Station is affiliated with tion, written on personalized prescrip- peared at store where two players col- MBS. tion blank, read, "For more sales dur- lected all last -minute 'entries for be held Nov. 26 at TaylorsvilIe Monthly Bulletins ing 1949 and 1950, stock and stack McCoy -Motorola football 'contest. After where the hospital is to be built. HEAVY sales promotion by KCBS San plenty of Wesson Oil and Snowdrift collection of entries, Mr. Wolff pre- Through Mr. Cole's work in adver- sented each player with a tie from an tising the plight of the area, $100,- exclusive men's shop. Winner of each 000 has already been donated to the week's contest is announced and pre- fund. sented in person on Fifth Quarter like TREES? program. Awards include a Motorola Come Nov.-Dec., Montana's Christmas radio and ticket to pro basketball tree harvest game. alone will top $1 million. Overall, a half -billion feet of lumber are cut annually in Montana. Personnel 45.0 Diversified industry keeps buying high and steady. DALE CHRONICLE, formerly program It's a big reason why big- hearted Montanians "HOOPER "* director of KBRL McCook, Neb., ap- led the nation five times in five consecutive bond (average 5 periods, pointed promotion manager KAYX drives. KGVO -CBS covers the county with the for Winter, 1948) largest per Waterloo, Iowa. He also was previously capita buying power. It's KCVO with KTKN Ketchikan, Alaska, and CBS for sales in Montana. and proves KODL The Dalles, Ore. the best buy 74 ,Oat . ' Statioad TED OKON appointed director of pub - licitÿ-and promotion :$or WDTV (TV) in Pittsburgh. He was formerly with DANVILLE, VA. J. P. Harris Amusement Co., Pitts- is burgh, in promotion department. 5 KW DAT -1 KW KITE ANACONDA BUTTE MISSOU LA 250 KW URSULA HALLORAN, assistant trade editor in the NBC press department, promoted to column editor. She joined WBTM (wìmonTAnA* NBC in March of this year. She had Skw ABC l kw been an advertising copywriter (d) * NOT ONE BUT SEVEN MAJOR INDUSTRIES for (n) Gimbel's department store in Pitts- Rep: HOLLINGBERY burgh, and before that did publicity Page 64 November 21, 1949 BROADCASTING Telecasting ovitEsENTING SEfipJc ItylVEPAT,%0Industry sioadcast

L. E. (ED) PAMPHILON WALTHAM, MASS. 23 years in broadcasting and broadcast service including local station ownership, network and regional station operation, and field service. Served os Ray - theon representative at WMAL.TV's recent record - ADRIAN breaking microwave pickup of the Orange Blossom VAN SANTEN WARREN COZZENS BEN FARMER Festival. Address: Ray- SEATTLE, theon Manufacturing Cons. Active in early every A "20 year man" with an pony, 138 River Street, WASHINGTON phase of the nindustry since excellent background in- Waltham, Moss. Phone, Radio engineering training 1938 - plus Navy service cluding station ownership Waltham 5.5860, Ext.422. followed by ten years' ex- in radar and communica- and operation, equipment perience covering radio, tions and broadcast expe- design, production, sales radar, broadcast, sound rience in AM, FM and TV. and service. and communications. Now serves Raytheon broad- Address: Cozzens & Farmer est customers in the North. west. Address: 135 Har- 720 Main Street, Evanston, Illinois vard North, Seattle. Phone, Phone, Davis 8 -4800 Minor 3537.

HENRY J. (HANK) GEIST ratio NEW YORK, N. Y. (46) "grew up" in Literally EMILE J. ROME W. B. (BUCK) broadcasting with 20 SAN FRANCISCO, years' experience cover- TAYLOR ing engineering phases of CALIF. CHATTANOOGA, factory production, sta- Qualified "from the J. L. LOVETT tion layout, equipment in- ground up" by wide ex- HOWARD D. TENN. stallation and operation. WILMINGTON, CALIF. perience s radio and CRISSEY The "Radio Mon" of the Has contributed important electronics instructor, n A Raytheon district man- South. A veteran with 35 development work in radio Spector, procurement of- ager with 15 years' expe- DALLAS, TEXAS years of experience in and TV relay, transmission, ficer field engineer. and antenna and audio and rience in broadcast and 22 years of radio brood - early "wireles and 1944 Address: 60 With Raytheon since marine cations. cast experience including broadcasting in s South- system design. sales engineer and FCC license holder since installation, maintenance eastern areas. Your East 42nd St., N. Y. Phone, district manager serving 1932. Address: Raytheon and engineering. Thor- formal consultant on "40 Mu 7 -1550. stations on the West Coast. Manufacturing Co., P. O. meter" or 250 to 10,000 oughly9 g understands broad- Address: Raytheon Manu- Box 425, Wilmington, casling problems encoun- watt AM or FM broad- factoring Co -, 49 Cali- Calif. Phone, Terminal tered throughout the South- casting stations. Address: Francisco. tornio St., San 4 -1721. west. Address: 414 East Signal Mountain, Tenn. Phone, Sutter 1.0475. 10th St., Dallas 8, Texas. Phone, 88 -2487. Phone, Yale 2 -1904.

Back of dependable Raytheon broadcast equipment stands a dependable sales and service organization - alert, intelligent, familiar with every phase of Broadcasting. Each of these men has topped wide experience in station operation, engineering and management with long :service on the Raytheon team. Together, they excel/come eecficonicó represent a combined experience of 192 years in hi broadcasting and are responsible for over 300 RAYTHEON MANUFACTURING COMPANY complete station installations. Strategically lo- Industrial and Commercial Electronic cated throughout the country, they stand ready Equipment; to serve you promptly, efficiently and to the FM, AM and TV Broadcast Equipment; Tubes and Accessories best of their very capable ability. WALTHAM 54, MASSACHUSETTS

BROADCASTING Telecasting Norember 21, 1949 Page 65 BRAND NAMES ABC PROMOTION Booklet on Radio Drive 12 Affiliates Win BRAND NAMES Foundation Inc., TWELVE ABC affiliates have been New York, launching its first heavy adjudged winners in the network's institutional campaign via radio, sixth annual promotion review. has prepared a booklet of 25 spot Based on ballots returned to the announcements for use by stations network by ABC sponsors and in promoting brand -name buying, their agencies, stations were and the merit of brand-name ad- named the leaders in program pro- vertising. motion in four separate categories. Distribution is being handled by ABC affiliates WCOP Boston, the four major networks, who are KXOK St. Louis and WCAE Pitts- forwarding the booklet, with de- burgh took the honors in group scriptive letters from appropriate one, comprising cities of 500,000 executives, to more than 1,200 of population and over. their affiliates. The foundation representatives In group two, embracing cities plans to issue four such booklets THESE Massachusetts station executives, agency and sponsors' of from 100,000 to 500,000 popula- more 240 at the NAB District 1 yearly, for use in 13 -week cycles. were among the record turnout of than tion, winners were KCMO Kansas 1 [BROADCASTING, Nov. 7]: (clockwise Submitted to the stations "on be- meeting in Boston Oct. 31 and Nov. City, KJR Seattle and KOIL half of all radio sponsors," the from left) James D. Asher, WJDA Quincy; J. J. Murray, Ed Lloyd, and H. Roy Omaha. booklet opens by informing broad- Marks, all of WEEI Boston; T. A. Haffenreffer, Haffenreffer Breweries; Harold WNAX Yankton, S. D.; WENE casters that the announcements Cabot and James Summers, both of Harold Cabot & Co.; Vic Morgan, and of Lynn, and Charles Curtin, Yankee Network. Binghamton-Endicott, N. Y., and tell . radio's story -explain to lis- Joseph Tobin, WLYN Elmira why American radio is the WELM took the honors in teners group three, of 50,000 to finest in the world. cities "During recent years," the pre- 100,000 populations, while in pop- `THE SPOKEN SALESMAN' ulation areas of less than 50,000, face reads, "the brand -naming and the winners were KVOS Belling- advertising of products have not Radio Reaches Most People -Taylor captious ham, Wash.; WHBL Sheboygan, only been attacked by Wis., WHBF critics but also have been favorite and Rock Island, Ill. RADIO is the "spoken salesman" owner of Taylor -Borroff & Co., na- targets for out and out collectiv- tional representative firm. ists. This collection of spots can and that is its exclusive advantage as an advertising medium, O. L. There is not as much cause for help counter these attacks by tell- level of the SEN. HUNT public of the (Ted) Taylor, president and gen- concern, he said, at the ing your listening use of as an advertising me- To Senate Commerce contributions which a free, com- eral manager of Taylor Radio & radio Group Television Corp., told the Dallas dium as there is in station opera- petitive system such as ours makes SEN. LESTER C. (D- League Nov. 4 lunch- tions. He said it is plain fact that HUNT to their every -day lives in terms Advertising Wyo.) has replaced Sen. Estes Ke- in observance of National Ra- only a small percentage of the peo- of good radio, a free press and eon fauver (D- Tenn.) on the Senate products lower cost dio and Television Week. ple can be reached through TV ad- better at for vertising today while radio is Interstate & Foreign Commerce more people." "Radio paints in people's minds Committee. Sen. Kefauver, in turn, brighter, better pictures than any reaching a growing audience which "listens to the radio from one to has replaced former Sen. J. How- advertiser can get from any ard McGrath, now U. S. Attorney printed medium or even from tele- 5% hours per day." GAB MEETING Radio, he emphasized, is still the General, on the Judiciary commit- vision," he said. While TV "is tee. Winter Session Jan. 17 -18 destined to become the most power- most effective and most economical medium possible to reach the most Sen. Hunt was elected last No- meeting ful influence on the lives of the vember to his first term, which THE WINTER of the said, people. The spoken word is the ex- Georgia Assn. of Broadcasters will American people," Mr. Taylor pires in January 1955. Before physical stellar attraction of radio and one be held Jan. 17 -18 at the Hotel it has its economic and that he had served in the Wyoming he warned, that fits in with the needs of the Dempsey, Macon, it was announced limitations. Television, customer, House of Representatives and in an enormous mer- retailer- radio's biggest by GAB President Ed Mullinax. must overcome he pointed out. 1942 became governor of the state. Business up for discussion in- chandising and selling job before Other advantages, he said, in- He was born in Isabel, Ill. July 8, cludes details on the forthcoming it reaches the point of "set pene- clude the fact that radio talks to 1892. Georgia Radio Institute, sponsored tration in the homes." groups of people, to the busy Sen. Hunt was named to the In- each year by the GAB; talk by J. Mr. Taylor spoke on "Radio Ad- housewife whose time is limited but terstate Commerce Committee by Ardell Nation, director of Boys' vertising, 1950." The corporation thoughts are free, and to the auto- the Democratic Policy Committee. Estate, a project endorsed by the is licensee of KRGV Wes- mobile passenger. GAB, and a discussion of the cur- he heads laco, Tex., and KANS Wichita; and The advantages of radio over STATE Dept. has asked for portions rent problems of the industry. Ac- printed, billboard and for the time of scripts prepared by NBC he is of KTOK Oklahoma News- cording to Secretary Ben Williams, president being, TV advertising media, he ex- caster Alex Dreier for his morning over 80% of Georgia's stations are City, executive director of KGNC plained, will be as true next year network show. The scripts will be used members of the state association. Amarillo and KRGV, and also co- as it is today. "In radio," he con- on various Voice of America broadcasts. cluded, "when you sell, you just plain sell. There is no competition for the listeners' attention. He can't hear anything but your mes- ROY THOMPSON sage. If you paint him the proper the desire to 25 years of radio export- picture you create Inc. and personal partici- buy." pation in his community's Also on the luncheon program Rprojects and services have was the featured "battle of music" made Roy Thompson a between Billy Mayo and his WFAA household word in industri- band and Hugh Fowler and his ally. rich Altoona. WRTA, KRLD band. Both stations are in T the Roy Thompson Station, Dallas. will assure you a loyal, buying audience throughout the Alistening hours. CBC Agenda ABC 1240 KC NEW STATION applications and other business will be heard at the December meeting of the board of Altoona, Pa. governors of the Canadian Broad- Represented by casting Corp., to be held at Ottawa, ROBERT MEEKER ASSOCIATES Dec. 5 and 6.

Page 66 November 21, 1949 BROADCASTING Telecasting THREE -hour Saturday morning II IIIIIIIIIII IIIII IIIIII IIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII show on WJW Cleveland is great help to Christmas- shopping mothers. Studio is fitted out with sand- boxes, slides and toys and children are brought in and cared for while mothers go shopping. One hour of show is a9tami aired. A portion contains short story, dramatic presentation and recorded from RCA VICTOR stories and music. Interviews and ...special "DJ" couplings short "acts" are sometimes contributed IIIIWIIIIIiIIIVllillllllllll lf IIIIIIII Illlllllllllllllllllllllllllllalllilllllllllllilhll by children themselves. Mothers must for your platter shows" write to station during week preceding shops in stores for mer- Lawrence, Mass. [BROADCASTING, Nov. leave children show in order to there. to be advertised on her 15- 14], will be rebroadcast weekly via scouts and registered chandise Troop of girl minute show, thus assuring her viewers shortwave to the 21 American repub- on nurse are hand to care for little of good bargains and excellent quality lics. Show is produced under auspices ones and distribute milk and crackers merchandise. of Pan- American Society of New Eng- midway throught session. land and in with Massa- 950 Club Contest cooperation Firefighting on WMAL chusetts Dept. of Education. SEVEN -month contest conducted by LAST Monday marked beginning of Joe Grady and Ed Hurst, m.c.'s of Transit Radio Tribute The Firefighters, dramatic show de- 950 Club on WPEN Philadelphia, ALL Transit Radio equipped buses Psigned to encourage fire prevention draws talent from all senior high and streetcars in St. Louis stopped and among children, on WMAL Wash- schools in area. One student acts as remained stationary for two -minute aington. D. C. fire department has "scout" for another student, and re- period in honor of Armistice Day. At Charley, My Boy epromised station full cooperation in ceives bringing in and 11 a.m., Nov. 11, prize for talent an appropriate Shame on You Psofurnishing fire statistics and back- additional prize if his "find" wins in Armistice day announcement was aired nground information concerning train- DJ -801 finals. Weekly prizes of RCA Victor by KXOK -FM, Transit Radio station ing of firemen, methods of operation 45 rpm equipment and other gifts in St. Louis. Vehicles stopped at same rand related subjects to be used in t are awarded. Auditions precede ap- instant. Station returned to air in connection with show. Schneider's pearance of students on air. Grand two minutes with playing of Star tBakery is sponsoring new program prize is $1,000 scholarship to Granoff Spangled Banner and runs were re- which is heard five times weekly at School of Music in Philadelphia. sumed. 4:45 p.m. Mr* Home Economics Show Health Feature New TV Shows TEX THIRTY -minute show sponsored on SERIES of 26 half -hour recorded pro- TWO new shows recently inaugurated KBTV (TV) Dallas by Dallas Power grams giving physically and mentally I by WBAL -TV Baltimore are City Desk, & Light Co. is designed for house- ill people opportunity to discuss their and daily 15 minute feature in which wives and features cooking sugges- ailments has been started on KFMV cross -word puzzles from Baltimore household Program tions and hints. (FM) Los Angeles. Titled It's Your I'm the Man News -Post are flashed on screen and originates from auditorium of spon- Life, series was originally produced by worked out by contestants during show. sor's building. Complete all- electric Ben Park for Chicago Industrial With The Dreams City Desk is also 15- minute program kitchen is used for demonstrations and Health Assn. Programs consist of tape They Say viewed every weekday night. Show is each week different brand of electrical recordings made of patients in hospi- designed to give audience idea of how appliance is featured. Emphasis is tals and in homes. DJ -803 lnewspaper city desk operates, as well placed on superiority of electrical Education Week as news of the day. "City Editor" cooking. Electric home appliance is passes out assignments to "reporters" given each week to housewife sending SERIES of 21 separate broadcasts was at beginning of each show, and finished in best recipe. carried by WVOM Brookline, Mass., American versions are presented by reporters WQQW Repeat during Education Week. during program. Interviews with per- School dramatic groups as well as sons in the news and telephone con- RESPONDING to "hundreds of writ- faculty members were featured in vari- versations with city officials also are ten communications," WQQW Wash- ous ghows. Everything from student featured. ington is repeating weekly series on council meeting at local high school child guidance and development, Un- For Brotherhood to demonstrations of teaching of ele- derstanding Our Children. Thirteen - mentary reading was covered by pro- SUNDAY afternoon show on WKAP week series was produced by Mrs. grams. Allentown, Pa., is half -hour devoted Amalie Sharfman to bring together to brotherhood. Speakers of all reli- expert, parent and teacher in series of Soil Returns gious faiths, including priests, rabbis, discussions on how best to promote DRAMATIZING need of soil conserva- ministers and laymen, appear weekly healthy emotional growth of children. tion, cubic foot of "good midwestern on show and music of all faiths with Series, rebroadcast by transcription, is topsoil" was returned to its starting universal appeal is included. Local heard each Wednesday from 2 -2:30 point on show staged by KSD -TV St. storage company sponsors program p.m. Another new feature in WQQW Louis. Soil was dug from Mississippi Just a Kiss Apart which has adopted creed, "Make Every programming is Saturday 9 -9:30 a.m. River delta below New Orleans and Week Brotherhood Week." show for small fry, In the Children's presented to president of Soil Con- 'S Wonderful Video Pays Off Corner with Jimmy and Jean, fea- servation Society of America by mem- DJ-802 ber TV are given special turing nursery rhymes, folk tunes and of U. S. Soil Conservation Serv- viewers prices in music of interest to children. ice, James W. Sargent. Mr. Sargent local shops on items which have been pointed out earth well advertised on Virginia Shop, `Pan -American' Goes South that may have Patterson come from Missouri because of loss Monday through Friday p.m. SERIES broadcasts titled Pan - its at 3:30 of during floods of Mississippi river. on WLWD(TV) Dayton, Ohio. Miss American, inaugurated over WLAW Guest Commentators NEW series on classical music hour CHARLIE Symphony Hall carried by WRXW (FM) Louisville features different guest each week. Guest is allowed to choose music to be played during the hour and makes personal appropriate comments on how it affects him, or Ha why he is fond of it. Guests are usu- High On an Open Mike ally prominent musicians. DJ -804 Adult Education CLEARING HOUSE of information on adult education for Chicagoans is "D!" disks couple the cream of the RCA Victor hits for your convenience! new Learning for Living show on WMOR (FM) Chicago, broadcast on Monday from studios at Telenews HOWARD J. McCOLLISTER theatre on city's near North Side. Regional Representatives Discussionists include staff and faculty .10660 BELLAGIO, LOS ANGELES of Central YMCA schools, where 70 BR 04705 adult courses are offered on such things as playing a recorder and learning to drive a car. Program announcements carry warning: "This show is for adults, and may even be educational." BROADCASTING Telecasting November 21, 1949 Page 67 as radio; 63% thought programs IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII were going to increase in cost; 58% thought programs would be ADVERTISING DOLLARS weekly while 11% thought they Radio Getting New Business Despite TV, Wile Says would be month'y; 90% thought AlleJ radio would never die; 100% thought advertisers would continue MUCH new advertising money has at the expense of other media, in- to use both media. IIIIIiIIIIIIli11111111iIIliiIIIIIIIIIIIINIIIIIIIIIII!IIIIIIIIIUIIIIIIIINIIIIIIIIIAl11111111111111111111111119111i11 come into radio this fall in spite of cluding radio. the phenomenal growth of televi- As for television, he said, one of RNOLD SNYDER, former newsman sion, Fred Wile Jr., NBC Televi- its biggest problems is the need to at WFIL Philadelphia and news sion director of production, told a keep costs down. He described as CANADA RATINGS editor of WKDN Camden, ap- meeting of the Boston Advertising one effort to lick the problem the pointed news editor of WTTM Tren- U. S. Programs Lead ton, N. J. Club Nov. 1. NBC plan to program three hours Among the companies he listed Saturday nights, costs to be ap- ONLY one Canadian program is MAHLON (Mel) LEAVITT, former as either entering radio for the portioned among 12 advertisers ex- listed among the first ten evening sportscaster for MBS, appointed sports first time or re- entering it after a clusive in their field. Television ex- network programs in the October and special events long -time lapse were: Blatz Brew- ecutives are trying to devise means Elliott- Haynes national ratings, director of WDSU ing, Block Drug, Roi -Tan Cigars, to permit the .average advertiser released in Toronto Nov. 8. The New Orleans broad- other leading programs were of casting services. He Bruner Ritter, H. J. Heinz and to use the medium, he said, ex- also was formerly Grove Labs. plaining: American origin. Radio Theatre .with WMGM New He also recounted a further "im- "There just aren't enough soap headed the list with rating of 26.4, York and WNJR pressive list" of advertisers who companies, tobacco companies and followed by Charlie McCarthy 24.7, Newark, N. J. increased their use of network ra- oil companies to keep one network, Amos 'n' Andy 22.9, Fibber McGee CHASE, dio this fall. Among them he much less several chains, in. busi- & Molly 21.4, Bob Hope 19.4, MILTON Twenty Questions 17.3, WLW Cincinnati named: American Tobacco, Liggett ness." Our Miss news commentator, & Myers, National Dairy, Brown & Edward C. Reeve, of the CBS Brooks 16.8, Guy Lombardo 16.1, currently making Williamson, Pillsbury, Quaker Oats Research Department, pictured the Leslie Bell Singers 16.0 (Canadian six -week tour of Mr. and William Warner Co. To radio "explosive growth" of television program) and Mystery Theatre Leavitt seven European pessimists he then said for the Boston admen. He told of 15.8. countries to report "I don't have similar information changes already apparent in its de- Five leading daytime programs on latest social and economic develop- about local and spot advertisers, velopment. He cited figures of 23,- in October were: ments. but on the basis of the network an- 000 sets in Boston's area a year Ma Perkins 14.6, Big Sister 145 Right to Happiness 14.5, Pepper Young's JOHN DALY, CBS newscaster, joins gle, you cannot help but ask your- ago compared to 146,000 now -a Family 13.9, and Road of Life 13.3. ABC as editor of Sunday broadcasts how dead do 535 %. Leading French- language evening pro- self, "Just they think growth of In Washington grams during October were Un Homme of This Week Around the World and radio can be ?'" Philadelphia and Baltimore, he et Son Peche 35.3, Metropole 265, other news assignments. Mr. Wile did forsee the time, said, the increase over the past Ralliement du Rire 26, Radio Carabin 24.3, and Juliette Beliveau 22.9. Lead- BOB TONGUE joins WHHT Durham, however, when television's of averaged 250 %. ing French share year has -language daytime shows N. C. as sports editor. the advertising dollar would come were Jeunesse Doree 26.5, Rue Prin- CBS Findings cipale 25, Les Joyeux Troubadours 22.1, Maman Jeanne 20.7, and Tante Lucie LEO LASSEN, veteran Seattle sports- Two years ago, he went on, CBS 20.1. caster, returns to KRSC Seattle with WCAU Appointments found that the major interest in 15- minute Sports Page of the Air, at 7 p.m. WCAU -AM -TV Philadelphia has television was among men and boys. broadcast nightly announced the appointment of Rob- Last winter, however, he noted, "the G. W. WOLFSTEN TOM MOOREHEAD, sportscaster for ert N. Pryor, WCAU promotion di- female of the species seems to have WFIL -AM -TV Philadelphia, elected taken over." He said that now, ex- Lefton Co. V. P. Dies president of Herbert J. Pennock Me- women 1950. cept for sports events, more GEORGE W. WOLFSTEN, 54, a morial Baseball Club for STONEY McLINN, sportscaster for than men are apt to be in the audi- vice president of Al Paul Lefton ence. WIP Philadelphia, re- elected chairman Co. Inc. advertising agency of New of press and radio for club. Arthur Pryor, vice president and York, Philadelphia and Chicago, radio director of BBDO, reported died suddenly last Tuesday (Nov. LOWELL THOMAS Jr., son of CBS made on a canvass by his agency 15) of a heart attack at his home in Commentator Lowell Thomas, pre- last April on what 35 top execu- Melrose Philadelphia. sented President Truman a scroll from Park near ver- tives thought of television. Among A native of Cincinnati, Mr. Dalai Lama of Tibet. Scroll and those polled were network heads, bal message had been given his father Wolfsten was a graduate of the while in Tibet where he met with an advertising agency and advertising U. of Pennsylvania, a World War association executives, financial au- accident which has confined him to a Mr. Pryor Mr. Kelly I veteran and has been associated hospital. thorities, heads of radio and tele- with the Lefton agency since 1926. rector, as director of promotion vision manufacturing companies Surviving are his wife, JIMMY DUDLEY and JACK GRANEY, and Margaret; and publicity and John J. (Chick) of trade publiëations. a son, George W. Jr., who is sportscasters for WJW Cleveland of asso- Indians games during past season, Kelly, publicity director of the TV According to the canvass: 50% ciated with Lefton Co.'s New York will a awarded "outstanding service" in- station, as commercial representa- said television be more office; a daughter, Ann M.; his tive. In last week's issue a photo- effective medium than radio by scriptions by Cleveland Junior Cham- mother, Mrs. Samuel Wolfsten, and ber of Commerce. graph of Mr. Pryor was inadvert- 1954; 80% believed television timL a sister, Isabel. ently identified as Mr. Kelly. costs ran from 50 to 500% as muc JIM FOLEY resigns as news editor of EGO San Francisco to work on organization of United Nations orches- WHY TAKE SECONDARY COVERAGE Canada's Set Sales tra. Mr. Foley and his wife will hitch- of Virginia's FIRST Market? SALES of Canadian hike their way across country visiting radio sets have all large cities to gain support for Regardless of claims, if you're trying to cover Greater Norfolk from increased by 35% in the first nine plan. the outside, nature's terrain made it impossible. months of this year, according to Only Greater Norfolk stations can cover it. And only WSAP can figures released by the Radio Mfrs. RALPH S. YORE, WLS Chicago farm cover it at lowest cost. Assn. of Canada early in November. service editor, leaves next month for Availabilities and costs from Ra -Tel will prove it. Canadian radio manufacturing de- extended trip to Europe and Middle WSAP . . . "solving advertising problems" in Virginia's FIRST market. creased in 1948, with sales falling East. His wire -recorded stories will off due to high prices of sets caused be broadcast. WSAPMUTUAL NETWORK AFFILIATES s,.,o by wartime excise taxes. As these WSAP PORTSMOUTH NORFOLK NEWPORT NEWS were finally dropped late last year, 1490 KILOCYCLES .g or. manufacturers began re- styling and making new sets at lower prices. Results are showing in increased WBAL FM sales of 461,013 sets during the WSAP- first nine months of 1949, compared 99 7 MEGACYCLES OR hiet.4 CHANNEL 259 with 340.576 sets in same period in 1948. Biggest increase in sales B. Walter Huffington, General Manager Ask Ra -Tel! was in sets priced under $30 at re- ¡Iv tail. gattimcu Page 68 November 21, 1949 BROADCASTING Telecasting The most powerful FM installation in the world recently completed on Red Mountain near Birmingham, Alabama for Station WBRC -FM brings static -free entertainment to residents in a transmission radius of 200 miles.

Important to this installation is the 450 ft. Blaw -Knox type N -28 heavy -duty tower supporting the 8- section Pylon FM antenna. Sturdy, safe and backed by the many years of Blaw -Knox design and engineering in the radio field, it will enable this great new FM Voice of the South to utilize the full capacity of its modern facilities.

BLAW -KNOX DIVISION of Blaw -Knox Company 2038 Farmers Bank Building, Pittsburgh 22, Pa.

s4TTL ANTENNA TOWERS

BROADCASTING Telecasting 1nbcr 21, 1949 Page 69 raid periods" is recognized. It was conceded, however, that "si- Envisions Key Radio -TV System lencing of stations for military CIVIL DEFENSE security purposes may be necessary under certain conditions. By JOHN OSBON National Security Resources the report to be a useful guide . "NSRB officials said they could not Board last week disclosed a plan in planning for federal, state IF WAR comes to the United ... determine the length of such en- whereby AM -FM -TV stations not and local civil defense." forcement at present, nor could States, the whole of American in- contemplated as key outlets would Williaii A. Gill, coordinator of ventive and productive ingenuity anyone else. be designated as secondary and NSRB's civil defense planning told Military and NSRB authorities in electronics - radio, television, subject to "blackout" during war- BROADCASTING that conservation of facsimile and related industries point out, however, that the ques- - time emergency. Key outlets radios and radio equipment, sup- tion of radio silence can never be will play a dominant role as a re- would form the emergency radio ply and requirements have been sult of comprehensive civil defense fully resolved but will be at the network. the subject of discussion the past discretion of the military depend- plans now being blueprinted in the two years and that a study of nation's capital. Role of radio communications ing "on the gravity of the situa- in civil be ex- radio communications "should be Basing its plans on the premise defense plans will tion." Moreover, any pre- formu- plored more thoroughly in the next launched soon." lated plan would be subject to the that communications constitute the indus- Communications officials of "nerve system" of the country's few months by government- exigencies of the moment, they try officials. NSRB said the "secondary" plan add. defense, military- government and would involve study of costs of agency -industry officials are map- The extent and nature of A key phase of defense planning radio silence in time of emergency component parts of various station ping flexible plans geared to any equipment items, number of trained centers around a proposed emer- kind of emergency which may arise probably would depend largely on gency radio network setup, men- "the gravity of the situation" rath- technicians available for commer- -and embracing radio and tele- cial TV stations, cost of maintain- tioned in the Hopley report. There vision stations. er than on a preconceived opera- is indication that such a plan, now tional ing equipment, the general man- The plan is in a constant state format. power situation surrounding sta- in the thinking stage, would be of development, not yet "solidified Television's progress is be- tion operation, and a host of other pressed into operation. It was or definitive," authorities point ing continually watched by gov- to drawing tested last September in conjunc- data -all with a view with the Defense Dept.'s out. But the overall mobilization ernment observers with an eye a line between essential and section pattern is taking form, they em- toward TV's "live" (not film) ondary station function during "Operation Lookout." phasize. role; its audio possibilities and wartime. Described as faster than tele- In of an actual attack demonstrative qualities, and po- phone and wholly automatic, the the event 30 States Act on the Continental U. S., authori- tential drain on technical man- system entails a network of key ties agree, U. S. radio would log- power. Mr. Gill said that about 30 of stations throughout the nation to ically be subject to more severe Munitions Board will submit the 48 states had responded to serve as master focal points for restrictions than during World a program of equipment require- civil plans offered by NSRB, and operational guidance of other sta- War II when the industry operated ments to Radio Mfrs. Assn. mem- that many found fault with the tions in the area. Through a push- under a voluntary code of censor- ber and non -member electronics Hopley report as to their respec- button master control board, a ship, and radio silence was virtually companies in the near future. tive needs. About 13 states al- coded message is cut into a sub - untried save on West Coast sta- NSRB has urged each state ready have set up CD units, it was audible low frequency and received tions in December 1941. government to launch civil defense learned. by a local civil defense official in High points in current planning planning "which deserves immedi- The announcement of the Rus- the city in line of attack - without are these: ate attention." sian atomic explosion has hastened interference to entertainment and to NSRB. Convertibility of transit FM CD activity, according unknown to station engineers or to two -way is Board's objective is to provide all listeners. radio being studied available, not urge by Defense Dept. officials as an information Others Could Join Miss Miriam Traeger emergency means. their application as an arbitrary Abbott Kimball Co., Inc. plan, Mr. Gill emphasized. Other stations could join in New York City Coordinated With NSRB Proposed local setups would cen- with key stations in airing civil Dear Miriam: ter around formation of a city defense information to the public communications Heerd a feller atalkin' th' bats- Overall and after proper codified instruction. ter other plans for council, to include broadcasters and man here at WCHS t'other day, an' I civil defense, for- other officials, Mr. Gill said.. of tho't folks like merly slated for the proposed The importance such a radio Tou would be Communications officials stressed network setup was underlined, mili- interested in Office of Civilian Defense, have what he said.. been coordinated by the National that civil defense planning is con- tary authorities feel, by Defense This feller stantly "fluid" and ever- changing Secretary Louis Johnson's recent come ter town Security Resources Board since ter buy some last June. Civilian participation and that proposals on communica- announcement dealing with plans spots on a tions were merely intended as a to move the capital and military radio station, in military defense is the specific and he come responsibility of the Dept. of De- guide. Official plans are not yet functions if war threatens security. right ter th' "solidified," they point out. key number one fense, while problems of wartime Presumably the stations station in civil disaster have been assigned The Hopley report stressed that would include some clear channel town. He said need to "remain on and medium -power outlets as sug- he knowed by NSRB to the General Services for stations 'bout th' big Administration (formerly Federal the air preceding an air attack, gested in the Hopley report. Col. national shows bein' on Works Agency), working with Fed- during air raids and in the post A. B. Pitts, Defense Dept. Air WCHS, an' eral Security Agency, Defense when he seen how th' big lo. Dept., Atomic Energy Commission cal shows was and other government agencies. acomin' over ter 580 on th' A booklet, "Civil Defense for dial that done National Security," published by it! He said he knowed that if OCD last year [BROADCASTING, he wanted ter Nov. 15, 1948], has been distributed reach th' most- ere peepul to all states and municipalities as For 24 years, farmers in Kansas and with his spots a guide for present planning. they'd better nearby states have turned to WIBW be on WCHS! The handbook, known as the Yessir, that Hopley report, encompasses feller knows broad for dependable service and preferred that yer have flexible provisions for communica- ter git yer tions and radio broadcasting serv- entertainment. spots next ter th' big audience shows, and that means on WCHS, shore nuffl ices in the civil defense program, Yrs. blueprinting wartime AM -FM -TV Algy operations and functions. In a letter to state governors, NSRB's Acting Chairman John R. W C H S Steelman made plain that while the report "has not been officially Charleston, W. Va. adopted, and although the NSRB does not agree with all the recom- WIBWThnVTOPEaKSA mendations . . . [it] does believe Page 70 No, embrr 11, 1949 BROADCASTING Telecasting Force officer, told BROADCASTING he according to NAB. thought it conceivable that FCC The civil defense group includes: would be called upon to authorize J. Harold Ryan, Fort Industry Co.; certain stations power in excess of John E. Fetzer, WKZO Kalamazoo, Mich.; James M. LeGate WIOD Miami; 50 kw. Edward W. Breen, KVFD Fort Dodge, Other observers point out, how- Iowa; Everett L. Dillard, WASH (FM) Washington; John Shepard III, for- ever, that high power, while it merly Yankee Network president might serve certain purposes (such Leonard L. Asch, WBCA Schenectady Jack R. Poppele, WOR New York as for pre -attack warnings), would Carlton D. Smith, NBC New York also lend itself to "fix" or homing William C. Eddy, Television Associates tactics by enemy planes. They Robert K. Richards, NAB. contend an array of small -power Top civil defense officials are stations (250 -w) could achieve the "extremely enthusiastic" over war- desired objective while obviating time application of radio-installed any possibility of tipping the NBC HOLLWOOD welcomes 13 network employes as new members to its vehicles which they feel can be enemy. famed 10- and -20 year veterans club. L to r (with number of years in paren- converted, for practical purposes, to No higher power plan has been thesis): Seated -D. A. De Wolf (20), M. O. Smith (20), Lewis S. Frost (20), two -way radio. Transit radio's discussed, however, according to assistant vice president, NBC Western Div.; Betty Frazer (10), Craig Pickett role currently is being studied for military and FCC sources. (20), Stephen Hobart (20). Standing -Hal Dieker (10), Ole Schlyter (10), inclusion in civil defense plans. John A. Willoughby, FCC acting Jack Lyman (10), Robert Schutz (20), John Pawlek (20), Ralph Clements Ben Strouse, general manager of chief engineer, pointed out that (10), Robert Clark (20). WWDC Washington, capital fran- greater-than -50 kw transmitters chise- holder of Transit Radio oper- would have to be turned out in that television can be used as an Dept., FCC and the radio industry, ations, has conferred with Lt. Col. quantity to put such a plan into audio operation without benefit of working through NAB, would in- Barnet W. Beers, newly appointed practice, and that "if they were, it visual, NSRB communications offi- clude such operations post as assistant for civil defense liaison, wouldn't be any secret." As an cials commented. TV's overall role engineers, newsmen and program and Col. R. S. Stanford, communi- alternative to higher power, he felt is being carefully considered among personnel. It also covers provision cations officer, on the workability personally that FM could serve that the participating government and for broadcast of communiques and of the service. emergency purpose as well. industry groups. news from bomb -proof studios Col. Stanford has requested a list Whether enemy planes would Whether the government would across the country, and immediate of cities which presently operate find it practicable to "home" their step in and subsidize coaxial cable "revival of some central govern- radio -equipped vehicles and new craft toward selected targets, con- links for TV use is a matter of ment information clearing house additions, and said they could be fronted with FM- transmitted sig- speculation, officials pointed out. like the old OWI." "virtually converted" for use in nals, also has evoked consideration Much would depend, they feel, on This Phase 3 of defense plans -"actual plan is advocated by Ed- dropping of bombs by enemy of government engineering authori- the extent of the commercial ward M. Kirby, former NAB public planes." He also volunteered sug- ties. growth of the medium in the in- relations chief, and Jack W. Harris, terim. general gestions that radio -installed car- Cutting of Service manager, KPRC Houston, riers be used to: Instruct driv- In any event, television has en- who served as executive can officers in ers and passengers on local levels On the other hand, curtailment gendered continued speculation in the War Dept. during World War of FM, along with AM and TV Pentagon -government- industry cir- and for deterring panic; serve as II, formulating procedures and ambulances; issue warnings to operations -in a critical emer- cles this past year -from the na- policies for vast radio networks gency -may have to be considered tional level to the local, according evacuate areas; inform the public here and abroad. Col. Kirby was (Continued on page 78) in communications planning, ac- to NSRB authorities. named civilian advisor for radio to cording to NSRB communications Much of the discussion has re- the Secretary of War in 1940, and officials. volved around whether TV stations, later prepared coverage for D -Day "Television certainly has a basic along with radio operations, should under Gen. Eisenhower's command. role in that it is graphic and can be marked for stringent curtail- Col. Harris, serving with Gen. Mac- actually show the people what to ment during wartime to meet pos- Arthur, took charge of Radio do rather than tell them," Col. sible shortages of manpower, equip- Tokyo. Pitts told BROADCASTING. He feels ment and other resources available that not only is it invaluable as a in the nation. Radio Mobility CME training and demonstrative aid, but Military authorities, while de- Stressing that "radio must be could be used in preliminary evacu-. clining explicit comment, conceded, mobile," the plan urges provision ation and during an actual attack. too, that Stratovision, in which "for the inter -connecting of all net- IN TV also could demonstrate use of the military has pioneered for work and non -network stations. A SOUND gas masks, etc., he noted. over a decade and which has means of transmission of network TV proved especially helpful to been tested by Westinghouse Elec- broadcasts, other than by telephone civilian defense authorities during tric Corp., would prove a vital landlines, must be utilized.... No REPRODUCTION World War II in cities where sta- tactical factor in defense. network broadcast can now be tions operated and as a training One plan before the military, aired from one coast to another method, it was pointed out. which suggests regular liaison be- without the use of landlines which, Highly important, too, is the fact tween the Armed Forces, State in a war, might quickly be bombed out ..." Emphasis also is placed on pos- THE NEW sible technical sabotage of the radio spectrum, with references to "jamming" practices that could LANG -WORTH blot out all frequencies. Explora- tion of television also is suggested. WORD Messrs. Kirby and Harris urge TRANSCRIPTION 5... broadcasters to be "realistic now in 14e appraising the possibilities of war a ... Radio cannot hope to ad -lib its SPARTANBURG way through World War III." Plan book, - MORE FOR YOUR is detailed in their Star Spangled Radio, published last DOLLAR WITH year. LANG-WWIIInc. WORD in Spartanburg PROGRAMS, A broadcasting advisory commit- FEATURE tee, which comprises AM -FM -TV STREET, See TAYLOR- BORROFF N, Y. operators, already has made recom- 11 19, mendations, chiefly of a technical NEW Calibtt oras WDYX- FM WORD ABC nature, to civil defense planning SERVING THE officials for incorporation into the Vetwark ion 12,000 WATTS OF HEART OF THE PIEDMONT master plan for communications DUPLICATION SPARTANBURG CAROLINAS [BROADCASTING, July 5, 1948]. No meetings have been held recently, BROADCASTING Telecasting November 21, 1949 Page 71 WIND Chicago -Granted license install alternate main trans. to be oper- November 15 Applications ... ated on 560 kc 5 kw unl: DA -DN. ACCEPTED FOR FILING WAML Laurel, Miss. -Granted license install new trans. AM-1430 kc WCLO Janesville, Wis. -Granted li- WENE Endicott N.Y.-CP change cense install new vertical ant. and FM from 1450 kc to 250 w unl. to 1430 kc ACTIONS OF THE ant. on AM tower. 5 kw uni. DA -DN. FCC KOSE Osceola, Ark. -Granted CP in- AM -790 kc stall new trans. NOVEMBER 11 TO NOVEMBER 18 KGBS Harlingen, Tex. -Granted mod. WCAW Charleston, W. Va. - CP license to change studio location. change from 1400 kc 250 w unl. to 790 WGN -TV Chicago- Granted mod. CP kc 1 kw uni. DA -DN AMENDED to CP- construction permit ant.- antenna cond. -conditional for extension of completion date to omit contingency of WHTN Hunting- DA- directional antenna D -day LS -local sunset 6 -1 -50. ton being granted change. ERP- effective radiated power N -night mod.- modification WNAC -TV Boston- Granted mod. CP CP to Reinstate STL- for extension of completion date to studio- transmitter link aur.-aural trans.- transmitter 3 -1 -50. WFPL (FM) Louisville, Ky.-CP to synch. amp.-synchronous amplifier vis.-visual unl.- unlimited hours KTIS -FM Minneapolis- Granted li- reinstate expired CP for new non- STA- special temporary authorization CG- conditional grant cense new FM station, Chan. 290 commercial educational station. (105.9 mc), 5.3 kw, 250 ft. Modification of CP WCLO -FM Janesville Wis.- Granted WPAT Paterson, N. J. Mod. CP in license new FM station, Chan. 260 change power etc. for extension- of Grants authorizing new stations, changes facilities, and transfers (99.9 mc), 15.5 kw, 200 ft. accompanied a roundup new completion date. appear at the end of this department, by of WREV Reidsville, N. C.- Granted WOR -FM New York - Mod. CP station and transfer applications. assignment of CP from two equal part- changes in FM station for extension ners to new corporation, Reidsville of completion date. Bcstg. Co. Inc. RULE Ephrata, Wash. -Mod: CP new Portorican American Bcstg. Co. Inc., AM station for extension of completion November 14 Applications ... APPLICATION DISMISSED Ponce, Puerto Rico- Granted CP new date. WALE Fall River, Mass. -DIS- remote pickup KA -4871. WJIZ (FM) Hammond, Ind.-Mod. ACCEPTED FOR FILING MISSED Nov. 9 application for volun- Radio Diablo Inc., San Bruno, Calif. CP new FM station for extension of AM-1290 kc tary acquisition of control of Narra- -Granted CPs new remote pickups completion date. gansett Bcstg. Co., licensee. by Bristol KMA -728 and KMA -729. WMFD -FM Wilmington, N. C. -Same. Cotton Belt Bcstg. Co., El Dorado, Bcstg. Co. through purchase of stock Following were granted mod. Ark. -CP new AM station 1400 kc 250 CPs WEST -FM Easton, Pa. -Same. from William A. Porter and seven for extension of completion dates as WIBG -FM Philadelphia-Same. w unl. AMENDED to request 1290 kc others. shown: WGNR New Rochelle, N. Y., 1 kw D. WLYC(FM) Williamsport, Pa.-Same. SSA -1050 kc to 3-30 -50; WBKB Chicago, to 3 -1 -50; KALW (FM) San Francisco Mod. November 15 Decisions . KTLA Hollywood, Calif., to 3 -1 -50. sub- - WIVY Jacksonville, Fla. oper- .. CP new noncommercial educational -SSA BY THE SECRETARY ject to express cond. that it is without FM station for extension of completion ate from 6 a.m. EST to sunrise for prejudice to any action Commission date: period ending 5 -1 -51. WEOK Poughkeepsie, N. Y.- Granted may take with respect to outstanding WHEN (TV) Syracuse, N. Y.-Mod. Modification of CP license new standard station 1390 kc authorizations or applications of grantee CP new TV station for extension of 1 kw D. in light of decision of Supreme Court WGAD Gadsden, Ala. -Mod: CP KLMS completion date to 6- 12 -50. change power etc. for extension of Lincoln, Neb.-Granted li- in US v. Paramount Pictures Inc., et WKTV (TV) Utica, N.Y. -Same to cense new standard station 1480 kc 1 als, 334 U. S. 131: WPM' Brevard, N. C:, completion date. kw DA 6 -1 -50. WFMJ Youngstown, Ohio-Same. .. uni. to 5-25 -50; WHLD Niagara Falls, N. Y., WOAI -TV San Antonio, Tex. -Same WHHM Memphis, Tenn. -Granted li- to 2 -1 -50; WCAR Pontiac, Mich., to to 6-25 -50. License for CP cense change trans. location. 6 -1 -50; WHAM -TV Rochester, N. Y., to KMCM McMinnville, Ore. -License WBET Brockton, Mass. -Granted li- 8 -4 -50; KBTV Dallas, Tex., to 1 -8-50; TENDERED FOR FILING to cover CP change power etc. cense to use old main trans. for aux WOI -TV Ames. Ia., to 2- 15-50; WNBF- AM-1930 kc with 1 kw. KLMX Clayton, N. M.- License to TV Binghamton, N. Y., to 1- 15-50; WNAV Annapolis, Md.-CP increase cover CP new AM station. WBAL -TV Baltimore - Granted li- WROW -FM Albany, N. Y., to 5-25 -50; KECC Pittsburg, Calif. -Same. cense change trans. and studio locations WHLD -FM Niagara Falls, N. Y:, to 500 w to 1 kw, make changes in DA. WJCD Seymour, Ind. -Same. and ant. changes. 2 -1 -50; KSCJ -FM Sioux City, Iowa, to Modification of CP TENDERED FOR FILING WDXI Jackson, Tenn. -Granted li- 5-30 -50; KTOK -FM Oklahoma City, to cense covering change power, hours 4 -1 -50. KRMG Tulsa, Okla. -Mod. CP change AM-960 kc and install DA and change type trans. WJOB Hammond Ind. -Granted re- N power from 10 kw to 25 kw, DA -DN, WRFC Athens, Ga. -CP change from Also granted license to us old main quest for cancellation of license for on 740 kc. 500 w D to 500 w uni. DA -N. trans. for aux. with 1 kw DA -DN. aux. trans. Granted license install new vertical ant., mount FM ant. on AM November 16 Decisions . . . tower and make changes in ground system. ACTION ON MOTIONS KIEL Beeville Tex. -Granted li- By Commr. Walker cense new standard station 1490 kc United Nations Bcstg. Corp., San SERVICE DIRECTORY 250 w uni. Fernando, Calif. -Granted petition re- KOSE Osceola Ark. -Granted li- questing dismissal with prejudice of cense new standard station, specify its application for CP. studio location; 860 kc 1 kw D. The Air Transport Assn. -Granted KTUR li- Commercial Radio Monitoring Co. Turlock, Calif.- Granted petition requesting leave to intervene cense new standard station 1390 kc 1 in hearing on application to mount FM Custom -Built Equipment successor of kw DA -N uni. ant. on new AM tower. COMMERCIAL RADIO EQUPT. CO. WCPS Tarboro, N. C.- Granted CP Oneonta Bcstg. Co., Oneonta, Ala.- U. S. RECORDING CO. Monitoring Division mount FM ant. on top of AM tower. Granted petition requesting dismissal PRECISION FREQUENCY MEASUREMENTS WSWN Belle Glade, Fla.- Granted CP without prejudice of application for Engineer On Duty All Night Every Night 1121 Vermont Ave., Wash. 3, D. C. make changes in vertical ant. CT'. KELA Chehalis, Washington - Lake County Bcstg. Corp., Chicago Petting 3626 PHONE LOGAN 8821 Granted CP install new trans. Granted petition requesting dismissal- Porter Bldg. Kansas City, Mo. WGGH Marion, Ill.- Granted mod. without prejudice its application for CP change studio location. FM CP. WNAH Nashville, Tenn. -Granted WTOP Washington, D. C.- Granted mod. CP for approval of ant. and petition for extension of time to file Negro Radio Promotional trans. location and change type trans. reply to petition of WJBK Detroit CLARENCE R. JACOBS KNEU Provo, Utah- Granted mod. seeking severance and grant of its ap- and Counseling Services CP make changes in trans. and change plication for CP from consolidated Engineering Advertising Studio Consultants studio location. proceeding re applications of WABJ Financial Administration WHLD Niagara Falls, N. Y.- Granted Adrian. Mich. et al.; time extended to Media Brokers Planning - Design - Acoustics mod. CP change type trans. Nov. 21. Carter & Eubanks & Co. WCAR Pontiac, Mich.-Granted mod. James D. Sinyard Moundsville, W. license location. Va.- Deferred action on petition for 6 E. Lake St., Chicago 1 (at State 8 lake) change studio Box 69 - Princeton, Illinois - Tel. No. 4200 KAPP Petaluma, Calt.- Granted leave to amend application pending Phone: FRanklin 2 -4344 mod. CP change trans. and studio lo- receipt of amendment. cations and change type trans. KNEW Spokane, Wash. -Scheduled WNOE New Orleans- Granted mod. hearing re application for 10 a.m. Dec. CP change type trans. 29 at Washington. KWCO Chickasha Okla. - Granted KUTI Monroe, La.-Granted CP for petition requesting that record be re- approval of ant. and trans. location, opened in proceeding on application specify studio location and change for CP and mod. thereof and for li- YOUR SERVICE type trans. cense, and KPMC Bakersfield, Calif., WMCT Memphis, Tenn. -Granted li- for CP, WQXR New York, for CP for cense for new commercial television can be brought regularly to the attention of the 15,500 (paid) subscribers purpose of permitting KWCO to amend station Ch. 4 (66 -72 mc), ERP vis. 13 its application to specify DA -N in lieu of BROADCASTING -TELECASTING, by simply indicating the number of kw, aur. 7 kw, 640 ft. of none -DA. On Commission's own mo- Reading Bcstg Co. Inc., Reading, Pa. tion ordered that further hearing be insertions desired and mailing this coupon to: -Granted license for new exp TV sta- held in this matter at time and place tion KG2XAY. to be designated. BROADCASTING - TELECASTING NAT'L. PRESS BLDG. WBOW -FM Terre Haute, Ind. - KXLJ Helena, Mont. -On Commis- WASHINGTON, D. C. Granted license for new FM station sion's own motion hearing on applica- reserve in your Chan. 266 (101.1 mc), 20 kw, 264 ft. tion continued from Nov. 28 to Dec. 13, Please space Service Directory for: Pennsylvania Bcstg Co. Area of to be heard before Hearing Examiner Philadelphia- Granted mod. license to Leo Resnick in Helena. 1-time 26 -times 52 -times change frequency of KA -3063 to 153.11 KEYY Pocatello, Ida-On Commis- mc. sion's own motion, hearing on applica- Columbia Bcstg System Inc., Area tion for renewal of license is continued Company New York-Granted CP and license for from Nov. 21 to Dec. 7 in Pocatello new remote pickup KA -4774. before Hearing Examiner Leo Resnick. Walsenburg Bcstg Corp., Area Wal- (By Examiner Leo Resnick) Address senburg, Col. -Granted CP for new remote -4775. New Rochelle Bcstg. Service Inc. New pickup KA Rochelle, N. Y.-Granted petition for KWBW Hutchinson, Kan. -Granted leave to amend application to specify Individual mod CP to change type of tower and 180 -day extension of time for contracts mount FM ant. on side of AM tower.. of Julian H. Gins and Herschel L. Mo- RATES: 1- time- $20. -26- times -$15. ea.-52- times -S10. ea. WCLE Clearwater, Fla.- Granted re- sier. Amendment accepted. quest to remain silent for period of 60 days. (Continued on page 79) Page 72 Noreutber 21, 1949 BROADCASTING Telecasting CONSULTING RADIO 1FINGINE

JANSKY & BAILEY 40 years of professional McNARY & WRATHALL background GEORGE C. DAVIS Executive Offices ENGINEERS National Press Building RADIO PAUL GODLEY CO. 501 -514 Munsey Bldg. -STerling 0111 906 Natl. Press Bldg. 1407 Pacific Ave. Offices and Laboratories Upper Montclair, N. J. Washington 4, D. C. 1339 Wisconsin Ave., N. W. Washington 4, D.C. Santa Cruz, Cal. MOntclair 3 -3000 Washington, D. C. ADams 2414 .1/ember AFCCE Member .4 F,Y F Member AFCCE Labs: Great Notch, N J

Commercial Radio Equip. Co. A. D. RING & CO. There is no substitute for experience GAUTNEY, RAY & PRICE Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GLENN D. GILLETT (successors to John Barron) CONSULTING INTERNATIONAL BLDG. DI. 1319 Engineering AND ASSOCIATES RADIO ENGINEERS WASHINGTON, D. C. BLDG. REPUBLIC MUNSEY 2347 982 NATL. PRESS BLDG. NA. 3373 1052 Warner Bldg. PORTER BLDG. LO. 8821 WASHINGTON 4, D. C. WASHINGTON, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Notional 7757

Craven, Lohnes & Culver RAYMOND M. WILMOTTE JOHN J. KEEL McIntosh & Inglis MUNSEY BUILDING DISTRICT 8215 710 14th 4477 1232 St., N.W. -Metropolitan 1469 CHURCH ST., N. W. DE. Warner Bldg., Wash., D. C. WASHINGTON 4, D. C. WASHINGTON, D. C. WASHINGTON 5, D. C. Notional 6513 .lir,nb,r AFC( P' Alemhrr AFCCE

RUSSELL P. MAY ANDREW CORPORATION Dixie B. McKey & Assoc. WELDON & CARR WASHINGTON, D. C. CONSULTING RADIO ENGINEERS 1422 F St., N. W. Kellogg Bldg. 1323 Jefferson Place, N. W. 1605 Connecticut Ave. MI. 4151 Washington, D. C. REpublic 3984 363 E. 75th St. TRiangle 4400 Washington 6, D. C. DALLAS, TEXAS 1/ ember .41:CYiE CHICAGO 19, ILLINOIS REpublic 7236 1725 Wood St. Riverside 3611 .11rn,hrr AFC, 6'

E. C. PAGE CHAMBERS & GARRISON KEAR & KENNEDY A. EARL CULLUM, JR. CONSULTING RADIO 1519 Connecticut Avenue CONSULTING RADIO ENGINEERS ENGINEERS 1703 K ST., N. W. STERLING 7932 WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE BOND BLDG. EXECUTIVE 5670 WASHINGTON, D. C. MICHIGAN 2261 WASHINGTON 5, D. C. DALLAS 5, TEXAS Member AFCCE Mew», AFC( F MemFes AFC( F.' JUSTIN 8 -6108

WILLIAM L. FOSS, Inc. JOHN CREUTZ H. V. ANDERSON William E. Benns, Jr. AND ASSOCIATES Formerly Colton 8 Foss, Inc. 319 BOND BLDG. REPUBLIC 2151 g ASSOCIATES Consulting Radio Engineers 3738 Kanawha St., N. W 927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. 134 Clarence St., Phone 7 -277 ORdway 8071 WASHINGTON, D. C. Member AFCCE Lake Charles, La. Washington, D. C.

Philip Merryman & Associates NATHAN WILLIAMS 6t. 72. 13iffer Heatherdell Road GUY C. HUTCHESON Allocation 8 Field Engineering CONSULTING RADIO ENGINEERS ARDSLEY, N. Y. 1100 W. ABRAM ST. PHONE 1218 4125 Monroe Street 20 Algoma Blvd. Ph. Blackhawk 22 Dobbs Ferry 3 -2373 TOLEDO 6, OHIO ARLINGTON, TEXAS RADIO CONSULTANTS Oshkosh, Wisc. Telephones -Kingswood 7631. 9541

SILLIMAN & BARCLAY LYNNE C. SMEBY GEORGE P. ADAIR LEE E. BAKER SPECIALIZING IN ANTENNA PROBLEMS "Registered Professional Engineer" Radio Engineering Consultant Consulting Radio Engineer 820 13th St., N. W. EX. 8073 1011 New Hampshire Ave. RE. 6646 EXecutive 5851 1833 M STREET, N. W. 826 -28 Landers Bldg. -Ph. 3621 5, D. C. Washington, D. C. Washington EXecutive 1230 WASHINGTON 6, D. C. SPRINGFIELD, MISSOURI

WALTER F. KEAN Ben Adler ROYAL V. HOWARD CONSULTING RADIO ENGINEERS TELEVISION FACILITIES ENGINEERS 1600 16th St., N. W., Wash., D C. Executive offices: 40 East Ave. 15 Gedney Circle, White Plains, N. Y. NOrth 6600 Laboratory: 114 Northgote Rd. White Plains 8-3796 Laurentien Hotel Riverside, III. - Riverside 6652 Shop and laboratory-720 Milton Rd. Montreal, Que. (A Chicago suburb) Rye 7-1413 Rye, N. Y.

BROADCASTING Telecasting mbrr 31, 1949 Page 73 AGENCY GROUP New Business To Organize Fund Drive (Continued from page 20) `POST' POLL RADIO OFFERS Co. and DOUBLEDAY & Co., both New York, sign additional Thomas Charges Bias A 17 -MAN committee has been es- alter- tablished to organize the current four -week contracts with ABC adding two new programs to their regular nating schedules. Huber Hoge & Sons, New York, is agency for both. Contracts CHARGE that a poll of transit United Hospital Fund campaign started Nov. 15. On Tuesday firms sponsor 11:30 -11:45 a.m. portion of Pick among the advertising agencies of radio conducted by the Washington a Date, and on Wednesday, full half hour (11:30 a.m. to 12 noon) of same pro- Post "was obviously influenced by Greater New York under the chair- gram. In addition, Tuesday and Thursday, 3 -8:15 p.m., sponsors will present manship of Earl C. Donegan of Sidney Walton with recordings. Advertisers are alternating programs except news and editorial bias before and McCann-Erickson, New York. The for first week of contract when Radio Offers sponsored complete schedule. during this circulation stunt" was fund has a goal of $3,367,000. made last week by Chet Thomas, P. LORILLARD Co., New York (Old Gold cigarettes), is dropping sponsorship, KXOK St. Louis, president of Serving with Mr. Donegan on effective at end of December, of first 15 minutes of ABC's Sunday night the committee are: Transit Radio Inc. Stop the Music. Sponsor will retain last quarter -hour segment of 8 -9 p.m. The Post poll, based on a single Walter R. Hine, J. Walter Thompson program, as well as half -hour of Thursday night video version of show on ABC - "Yes or No" ballot printed on Co.; Guy Richards, Compton Adver- TV. Reason for cancellation was said to be re- shaping of advertiser's budget. 1 of Nov. 6 edition, tising; Luis Dillon, Foote, Cone & Beld- Agency: Lennen & Mitchell Inc., New York. page the ing: William MacFarland, N. W. Ayer showed 2,387 votes in favor of & Son; Carle E. Rollins, J. M. Mathes Inc.; Glenn Wiggins, Kenyon & Eck - transit radio, or 44.2 %, and 3,015 hardt; Thayer Cummings, BBDO; E. J. lIdpavpla .. against, or 55.8 %. The total num- K. Bannvart, Cecil & Presbrey; Flor- ence McGrady, The Caples Co.; Paul DAVID H. GRIGSBY appointed advertising manager of Zenith Radio Corp. ber of ballots cast was 5,402. Re- A. Danielson, Paris & Peart; Herman He joined Zenith five years ago as advertising after previous serv- sults were published in the paper's Daych, St. Georges & Keyes; Julian G. copywriter Braun, Hirshon-Garfield; A. W. Lewin, ice with School Mfg. Co., Fair Store in Chicago and Sears, Roebuck & Co. Nov. 13 issue. A. W. Lewin Co.; H. A. Thompson, Since 1947 he has been manager of Zenith's sales promotion department. He Circulation of The Sunday Post, Anderson, Davis & Platte Inc.; Louis will continue to handle sales promotion activities in addition to his new duties. is over 180,000. The was E. Dean, Kudner Agency Theodore balloting M. Seller, MacLean Advertising Agency. done while the transit radio issue was being argued by the District of Columbia Public Utilities Com- TRANSIT mission. The Post had run edito- Nielsen Adds New Data RADIO Dept. To rial and cartoon comment unfavor- Justice Urged Prosecute Washington Firm's Use able to transit radio. NAMES of all network sustaining and night, are being in- Mr. Thomas said, "No fair - shows, day minded person a so- called in regular and extra week sanctions cluded "VIGOROUS" prosecution of Cap- have forwarded to Attorney Gen- poll conducted in this manner. It ratings of the A. C. Nielsen Co., ital Transit Co. for authorizing eral Howard McGrath in the form listing, which will is unbelievable that the Post re- Chicago. First transit radio service in Washing- of a "night letter." Mr. Tassler search department approved the be supplied four times monthly, ton, D. C. is currently being urged said he had received no reply from was released to subscribers last methods as indicative or conclusive. on the Justice Dept. the Attorney General's office. Transit stations have made ex- weekend. New data includes names Demand for a crackdown was Mr. Tassler declared that CTC network haustive surveys by independent of network sustainers, made by a newly- formed organiza- had flouted "constitutionally pro- agencies using approved research shows using limited station facili- tion calling itself the National As- tected rights" of citizens and had ties and origination time of broad- methods prior to investing substan- sembly for the Advancement of arrogated a power which not "even tial sums to extend a desired radio cast. Public Relations. Request was the government itself has or may service to a great audience. These signed by the group's president, exercise constitutionally" - in surveys are objective and were Bernard Tassler, who describes the peace or war. The D. C. Public undertaken to get the true facts. assembly as a supplement to the Utilities Commission, which held Let's recognize this attack for Public Relations Society for Amer- public hearings on radio-installed what it is." FIRST... ica. vehicles [BROADCASTING, Oct. 31, The Post results contrast with Officials of Justice Dept.'s rec- Nov. '7], is studying the problem a survey by Edward G. Doody Co., WHERE THERE'S ords division last week disclaimed with an eye to comfort and safety St. Louis, based on reaction of receipt of any communication of the service furnished by WWDC- Washington transit riders and fol- which Mr. Tassler claims to FM Washington. As chairman pro lowing standard polling tech- MOST ! tern also of National Citizens' niques. These had shown 6.6% ob- Committee Against Forced Read- jecting, 76.3% favoring, 13.9% ing and Forced Listening, Mr. didn't care and 3.2% didn't know. OMAHA TRANSIT Tassler envisions "forced listening upon railroads, airplanes, and bus WJDX KBON -FM Plans Radio Test WHLI L. and streetcar lines throughout Hempstead, I., has revealed NBC AFFILIATE America " -if the Justice Dept. it currently schedules 800 public PLANS for early December trial fails to act now. service programs per month, repre- IN Jackson operation of radio -equipped transit senting 151 hours of air time. This vehicles in Omaha and a poll to test figure includes 600 separate news- MISSISSIPPI public reaction have been an- STAFF of WDVA Danville, Va., origi- casts monthly, representing 56 hours nated seven programs daily during re- of air time, according to Arthur E. nounced by Paul R. Fry, Inland cent Danville Fair, from open -air stage Patterson Jr., station's director of of Broadcasting Co. vice president, on grounds. public affairs. nine months In the first FARMERS and Fred P. Hamilton Jr., Omaha 1949, MISSISSIPPI & Council Bluffs Street Railway Co. over $43.000.® more 4 received than i the vice president. Programs will be their products for of 1948. WJDX broadcast over FM facilities of same period in JACKSON, WJDX.fM of this KBON (AM-FM) Omaha, Inland its ?ouzo and the center 1044 TA BMI MISSISSIPPI, market, give stations. Mr. Fry estimated an and growing rich in radio seltn9 by Regent leadership Inland investment from $60- 70,000, BMI "Pin Up" Hit -Published you of Another 20 years would be made in transit radio and -at lowbr1939rates experience equipment. A YELLOW RIBBON If public reaction favors transit SHE WORE radio during the test period when Records: Eddie 80033; 25 buses will be radio-equipped, 300009 Eddy Ma ekR Lot. 5000 - DAY Flanagan-Bluebird Mr. Fry said, Inland will begin im- Tucker-MGM 10572; Andrews Sis- 1000 - NIGHT 552; Tommy mediate installation of receivers in ters -Russ Morgan-Dec. 24812. 233 buses. Ballots are to be placed 19 YEARS' LEADERSHIP in all test buses and professional On Holmes -Asso- B chelorts -Sts dard;BAlan interviewers will question about The Swingtones- 200 riders on each route traveled ciated; Johnny Guarnieri-Thesaurus; Represented Nationally by the radio -equipped buslines. Jumpin' Jacks -Thesaurus. by the Usual transit radio programming of music, capsule news, sports and George P. Hollingbery Co. BROADCAST MUSIC INC. 580 FIFTH AVENUE weather, and brief commercial an- NEW YORK 19, N. Y. nouncements will be followed. NLW YORK CHICAGO HOLLYWOOD Page 74 November 21, 1949 BROADCASTING Telecasting I COAST GUARD Seeks Electronic Engineers 1 THE U. S. Coast Guard has an- EDW nounced it is seeking a limited number of electronic engineers for 1N 1?tti commissioning into the officers corps of the servie. Electronic engineers with graduate education and professional experience are eligible. Those se-. lected will be commissioned in the II A. KIRSCHNER, formerly Seal Party to subscribers. Program Coast Guard Reserve for a guar- Iewith Young & Rubicam Inc., New is made up of music from its trans- York, appointed business mana- cription library, with comments by anteed period of two years active cger of MPO Productions Inc., pro- various featured artists. duty. At the end of the two -year i1ducer of industrial and television period, consideration will be given J. HOLLATZ, former vice pres- films. CARL BILL HERSON (I), WRC Washington for a permanent commission in ident of Belmont Radio Corp., re- disc jockey, receives handshaking JAMES ELKINS, account executive consultant to the regular establishment. Appli- tained as sales division welcome to WBAL Baltimore where he West Hooker Telefeatures Inc., New of RCA Tube Dept., Camden, N. J. cants should write Commandant York, since September, appointed vice is airing Monday-Friday record -piano (PTP), U. S. Coast Guard, Wash- president of organization. RICHARD COMMODORE Productions & Art - program, 12:15 -1:30 p.m., which ington 25, D. C., for full details. BRILL, recently director of public lets Inc., Hollywood, planning new started Nov. 7. On hand to greet relations at Celotex Corp., and before series of half -hour dramatic pro- him at Baltimore Country Club is grams, The Beatty that with Eagle Lion and Warner Clyde Show, fea- D. L. Provost, station business man- Bros., Hollywood, joins company as turing adventures of the famous wild NABET and the CIO animal trainer. ager. Mr. Hutson, who got his radio account executive as does EDWARD start in Baltimore as newscaster and NATIONAL Assn. of Broadcast CARLIN, formerly with several New MARY HUNTER, Broadway director, for WBAL before York advertising agencies. later spun records Engineers and Technicians' mem- signed by West Hooker Telefeatures joining WRC, drives to Baltimore bership has never voted unfavor- JAY & GRAHAM RESEARCH OR- to direct company's radio and TV each day following his WRC stints. GANIZATION, Chicago, announces adaptations of Rabbi Joshua Loth ably for the proposal that the inde- He is well known for his daily Time- that WLWT (TV) Cincinnati, WLWC Liebman's Peace of Mind. She form- pendent union affiliate with the (TV) Columbus and WLWD (TV) erly was with plays, "The Respectful keeper show on WRC, his yearly Doll CIO Communications Workers of House project, and NBC Coffee With Dayton have subscribed to its Video - Prostitute," and "Ballet Ballards." America, as reported in BROAD- dex Congress program, which he orig- rating and program analysis serv- CASTING, Nov. 7, page 66. Nor ice. STANDARD RADIO TRANSCRIP- inated. In December the Doll House TION SERVICES Inc. moves its New project, which collects toys for under- has the membership passed on any TELENEWS - INS announces that York offices to larger quarters at 665 children, will be aired by proposal to affiliate with IATSE, WHAM -TV Rochester has purchased Fifth Ave., effective Dec. 1. privileged its weekly news review for sponsor- WBAL through WRC wire facilities. as was indicated in the same story. ship by Rochester Gas & Electric Co., RCA THEATRE Equipment Sales Div. James H. Brown also was errone- that city. releases 16 -page booklet, Theatre ously named as NABET legal Television Facts Every Theatre Owner KIETH KERBY Ltd., creator and pro- Should Know. JAMES M. MEAD counsel in Los Angeles; he is ducer of "Celebrity Commercials," In NABET's West Coast national rep- moves its headquarters to new and CHICK VINCENT-JERRY LAW, radio New FTC Member Sworn resentative. larger studios in Russ Bldg., San and video producing firm, currently S. Francisco. STEVE C. CROWLEY, is packaging Mr. & Mrs. featuring JAMES M. MEAD, former U. formerly with KJBS San Francisco, actress Ann Corio and her husband, Senator from New York, last appointed sales representative for Bob Williams. Wednesday was sworn in as mem- company. WIP Philadelphia and ber of Federal Trade Commission. KCRA Sacramento have opened ac- Equipment He succeeds Garland S. Ferguson, The Case counts with company. Dr. ALEXANDER ELLETT, head of resigned, whose term expires in CHARLES E. LOGAN, producer- writer research laboratories for Zenith Radio September 1955. with Feature Productions, Chicago, Corp., Chicago, since 1946, elected vice of the resigns Lowell Mason, acting FTC chair- to become partner in Burnett president in charge of research for the ceremony, & Logan, marketing advertising and company. man, presided at public relations firm newly organized after which Mr. Mead was guest Satisfied at 450 E. Ohio St., Chicago. HAL KARL HASSEL, who helped organize of honor at a luncheon attended BURNETT, former editor of Indus- Zenith Radio Corp. in 1923, elected by Comrs. Mason, William A. trial Marketing and executive editor secretary of Chicago organization Ayres and John Carson, as well as Sponsor of Advertising Age, is other partner. succeeding R. D. BURNET, resigned. FTC bureau heads. Mr. Mead, a Both were members of public relations Mr. Hassel is also a director and assistant vice president of Zenith. Democrat, was first elected to Con- staff of CBS Western Div. during the gress in 1919, serving ten terms in Salt Lake's largest depart- '30's. WALTER E. POOR, chairman of board the House of Representatives and ment store uses KDYL- CAPITOL RECORDS Inc., Holly- of Sylvania Electric Products Inc., eight years in the Senate. He was wood, cooperating with National Tu- New York, awarded "Oscar of Indus- approved by the Senate last month TV successfully: berculosis Assn. in its Christmas Seal try" trophy for best 1948 annual re- drive is offering special half -hour port in electronics -radio industry by [BROADCASTING, Oct. 24]. musical program, Capitol Christmas Financial World. One telecast resulted in 211 sales by noon of the NLRB Actions day following the telecast of items ranging THE NLRB trial examiner has rec- in price ommended that WKJG Ft. Wayne, front $29.95 to $2.95. Ind., bargain collectively, on request, with the National Assn. of And everybody knows Broadcast Engineers & Technicians what a great job KDYL as exclusive representative of engineers and technicians. The ex- does for radio! aminer also has recommended rein- statement of seven employes, with back pay. NLRB meanwhile announced that broadcast engineers and announcers of KASH Eugene, Ore., will vote within 30 days for or against the International Broth- erhood of Electrical Workers (AFL). NLRB also approved IBEW withdrawal of petition for Salt Lake City, Utah certification At KWBE Beatrice, Notional Representative: John Blair B Co. REPRESENTED NATIONALLY BY EDWARD PETRT % CO. INC. Neb. BROADCASTING Telecasting November 21, 1949 Page 75 Situations Wanted (Conta) Situations Wanted (Cont'd)

CLASSIFIED ADVERTISEMENTS Sales manager who in past 17 years Announcer, vet, graduate of oldest PAYABLE IN ADVANCE -Checks and money orders only. Situation has personally sold millions of dollars broadcasting school in country. CBS Wanted 10c per word -51 minimum. Help Wanted 20c per word -$2 in local time at WAVE, Louisville, instructtors taught all phases of broad- classifications 25c per word minimum. No seeks job as commercial manager of casting. Producer, singer, MC of ama- minimum. All other -54 substantial southern station or as man- teur shows in Chicago nite clubs. Two charge for blind box number. One inch ads, acceptable, $12.00 per in- ager of smaller outlet. 45 years old. years college. Staff member of 5,000 sertion. Deadline two weeks preceding issue date. Send box replies to Married, two children. Florida or Gulf watt NBC affiliate. Try anything, any- Magazine, 870 National Press Bldg., Washington 4, D. C. Coast preferred. Complete references where. Box 248D, BROADCASTING. Broadcasting available either direct or from WAVE. BROADCASTING is not responsible for the return of application material Correspondence , confidential if you Announcer presently employed desires (transcriptions, photographs, scripts, etc.) forwarded to box numbers. wish it. Address James F. Cox, P.O: permanent position, paying a living Box 212, Anchorage, Ky. wage in well established station. Six years networks and independent. Aud- Salesmen ience participation, telequiz, MC, news specialty. Twenty nine year old fam- Help Wanted Production -Programming, others Sales manager, 3 years with 1000 watt ily man, temperate, good references. network, Rocky Mountain station. Photo, disc. Please state particulars. Managerial Combination copywriter-traffic girl for Young, aggressive, family man. Ex- Box 249D, BROADCASTING. Florida ABC affiliate. Must be accurate perienced all phases station operation, Wanted-Commercial manager who on traffic, good typist, fast copywriter. sales, copy, programming. Good an- Announcer -engineer's ticket. Experi- himself can sell and inspire others to Good salary, good working conditions. nouncer, sports, special events in- enced. Sincere selling voice, capable sell. Southern city, population 50,000. Send 'complete record experience. cluded. Earning $6500 yearly, but feel newscaster, comprehensive knowledge 250 watts, FM 50 kw. Give full particu- Sample spot and program scripts. ready for bigger market. Interested in of records. Good mail pull. Now with lars first letter, with snapshot. Ad- Photo, references. Box 220D, BROAD- learning TV. Box 227D, BROADCAST- network affiliate. Single, 29, will an- dress Box 225D, BROADCASTING. swer replies. Box 253D, BROADCAST- CASTING. ING. ING. Manager for 250 watt of successful small northmidwestern station. Give Thoroughly experienced producer, hard complete record and personal history. Television worker, good record, wants better Announcer, able to handle any an- Box 246D, BROADCASTING. opportunity. Box 233D, BROADCAST- nouncing assignment and do it well. ING. Personal charcteristics and experience Manager -salesman wanted for new Technical above reproach. Box 237D, BROAD- fulltime local independent in small CASTING. town. If you have first class Experienced radio sales woman with western Chief engineer for established eastern background of newspaper national and operator's license, it would help. local selling desires sales job with - Announcer, 26, married, strong on news Ability to sell and service small town television station. Your present posi- pro also capable of doing play -by -play: accounts primary. Good opening for tion must prove technical and executive gressive radio station in market of ability. Salary more than attractive. 250,000 or larger. Single, not young, not All sports. Looking for service posi- man who will stay and make himself old. Have programming and continuity tion. Will travel. Disc on request. part of community. Send complete Box 267D, BROADCASTING. Box 259D, BROADCASTING. details, experience, references, pic- background also: Box 255D, BROAD- ture, salary expected. etc. to Manager. Situations Wanted CASTING. New York network announcer, avail- KRPL, Moscow, Idaho. Salesman, experienced, ambitious, fine able for major outlet only. Seven years Managerial appearance, college graduate, best ref- experience In announcing, acting, pro- Salesmen erences. Write stating proposition. New duction. television. Box 260D, BROAD- Salesman for network station in England states, New York. New Jersey CASTING. Well qualified. Will accept salary plus only. Box 270D, BROADCASTING. southwestern city of 55,000, now listed commission. Guarantee to make money. No genius here. Good 'announcer, as metropolitan area. Must be experi- Box 5D, BROADCASTING. enced and able to sell in a compet- Announcers writer, operator. Crystal voice. Sober, and single, 25: Fearless worker. Box 263D, itive market. Manufacturing Manager, 10 years experience. 250 w, 1 BROADCASTING. wholesaling center enjoying good busi- kw, covering administrative, sales, It always takes a little more than "just ness. An opportunity for the right program and promotion. Can win money" to tempt a . superlative an- Announcer, staff man with experience man. Write Box 254D, BROADCAST- tough battles against competition and/ nouncer away from a good job. But from 250 watts to 50 kw basic net af- ING. or overhead. Prefer southwest or mid - I'm willing to build a'high rated disc filate. Box 236D, BROADCASTING. Leading southern network affiliated west. Box 169D, BROADCASTING. show for you in return for a little less station in major metropolitan market diversification. My income is above Announcer, 23, single. 1 IA years ex- has opening for a good local salesman. Manager, commercial manager. now average (for where I am), but the perience, know board, cony and ac- Excellent opportunity for advancement. employed. Desires change January. things I have to do for said moneys counts. will travel. Box 264D, BROAD- Good financial setup. Send picture, Prefer south. Write Box 217D, BROAD- are too numerous to mention. If you're CASTING. complete details and references to CASTING. a progressive eastern station, I've Box 262D, BROADCASTING. got a key to the public taste and two Experienced announcer. All phases Salesman wanted by southeastern tele- Manager and chief engineer. Either and a half years of experience to with emphasis on, play -by -play. Col- offer. What do I hear? I m pleasant lege graduate who prefers south. Box vision station. He must have an ex- singly ór- combination of both AM -FM have a cellent AM sales record which will or TV. Plenty experience manager, and courteous and you'll 273D, BROADCASTING. stand investigation. Generous salary chief engineer, sales, production and prompt reply. Box 846c, BROADCAST- and bonus plan. Photographs returned. construction. Prefer small station west: ING. I have a good voice, am nineteen years old, a high school graduate and have Box 266D, BROADCASTING. Presently on leave -of- absence west Going for $65 week minimum. Thor- successful inde- coast TV station as production di- -part time announcing experience. De- Old and established rector. Have up to $5000 to invest. Best oughly experienced announcer. 5 years sire a fulltime position. Salary sec- pendent station in one of eastern sea- of references and background from radio, 3 in announcing. B. A. North- ondary. Willing to learn. Disc upon board's metropolitan major markets western U. training, 27, single, person- request: Box 277D, BROADCASTING. has opening for two experienced radio 1922. Married and 'car. ' All replies able. Can produce, write, report. East salesmen to constitute sales staff. For strictly confidential, presently located preferred. Box 125D, BROADCAST- two hustlers chance to make very on west coast. Immediately available. Announcer, completely versatile with Box 228D, BROADCASTING. ING. knowledge of radio based on experi- high earnings on straight commission ence. Want permanence. Box 235D, basis: Security and pleasant working Announcer, university grad., 22. avail- conditions. Only men with proven Successful manager, capable full res- able immediately, anywhere. Disc BROADCASTING. records need apply. Box 275D, BROAD- ponsibility, best references. Desires photo and request. Box Former announcer -singer wishes po- CASTING. Box 232D, 157D, BROAADCASTINGn sition as program director of radio sta- Wanted Program director for 250 watt BROADCASTING.nity. tion. Experienced in all phases of fulltime- independent station. Contact Announcer, experienced deejay. news, same. Excellent musical education. WOXF, Oxford, N. C. I am interested in managing a radio sports, straight announcing. Married. Have been on staff of NBC and ABC. Experinced salesman, Texas ABC sta- station on a basis which permits the veteran, presently employed network Further particulars if needed. Box tion. Good territory, requiring good acquiring of partial ownership or parti- affiliate. Disc and photo available. 282D, BROADCASTING. salesman. Permanent. Equitable com- cipation in station income. I am able Box 171D, BROADCASTING. pensation. Send full sales resume. Box to make an investment in a property Announcer 22, single, wants job with 280D, BROADCASTING. if desirable. I have years of experi- Experienced announcer, capable handle small station anywhere. Graduate ence in all phases of radio operation. staff. East preferred. Married. Box leading radio school. Two years sum- Salesman for kilowatt daytime station 197D, BROADCASTING. in prosperous market. Base pay plus am well established in industry with mer stock experience. Some radio and a sound record of accomplishment. I acting. Eager, willing. Write some commission. Must be experienced am not afraid to tackle a tough situa- Announcer, some experience. will continuity. Jim Beckman, 119 North interested in permanent position. Send tion, and if all other considerations start at bottom with live station, will C St., Hamilton, Ohio. complete details first letter. Position are right I am not overly concerned send references, age 28, single. Box now open. KSCB, Liberal, Kans. with immediate income. I am ready to 202D. BROADCASTING. Announcer, no experience, single. talk. Box 265D, BROADCASTING. Joseph Carbone, 440 Schiller, Chicago, Announcers Announcer -Experienced 21,6 years, nl. Fully capable and experienced man- baritone voice, college, need position Need one or two combination an- immediately. Box 215D, BROADCAST- Announcer -DJ. control nouncer -1st class engineers for Florida ager with 17 years all -round experience ING. Operate any network affiliate to start approximately desires change. Present manager NBC board. Excel in news and popular disc December 20th. Must be strong on an- affiliate. Prefer midwest or southeast. Attention Virginia and North Carolina shows. Two years radio experience. nouncing. Write. giving full details, ex- Box 271D, BROADCASTING. stations. Now available, a combination 17 years musical background. 24 yrs. perience, education, training and salary announcer- engineer who is capable of old, married.. Desire midwest station 159D, doing an excellent job in production with advancement prospects, Contact requirements to Box BROAD- Mr. FM station owner, don't turn in 616 HI- CASTING. that license or CP. I can put your FM and writing. Well experienced and not Duane Charles. E. 75th St., a clock- watcher. Presently employed 2265, Kansas City, Mo. New England- net affiliate seeks perm- in a paying position. Have put major but looking for a anent all -round man with news and market class B in paying position. as program director Desire new station with "fair for station where versatility and ability Announcer, all phases of announcing. sports experience. Must operate con- deal" count. Box 218D, BROADCASTING. Hard working and industrious. one sole. Send disc, photo and complete all concerned. Thoroughly experienced year experience. available and will resume with expected salary. Box 224D, with in -store broadcast services. Tran- Well trained experienced chief an- travel. George Falk. 34 -33 31 St., As- BROADCASTING. sit radio services and broadcast field. nouncer with emphasis on commercials: toria, L. I., New York. Available within 30 days. Box 281D. Versatile announcers for new 1 kw Desires staff job with progressive 5 metropolitan market. No floaters. BROADCASTING. kilowatter or it's eauivalent. Quality Announcer, thoroughly experienced. Wonderful potentials for experienced man. Will travel. Disc and resume Well aualifled all mike work. De- men. Send disc, photo. references. Sale of station makes general man- immediately available. Box 226D, pendable. sober, debt free. family man. Salary expected to Jack Barton. P. O. ager available. Over 17 years experience BROADCASTING. Box 234D, BROADCASTING. Box 72, East Point, Ga. west, midwest and south. Know network and independent operation, Suc- Announcer, commercial style, news Announcer, willing to try anything cessful in competitive and special events above average. En- once: 15 months experience Mutual af- Technical markets. Best reputation er filate. M. S. Gulls, 5009 S. Tatman references from present and former Box BROADCASTING Wanted, two transmitter operators for employers. Will go to any part of the esteem. 38D, Ave., Chicago 32, Ill. new local, midwest kilowatt daytime country. This is an opportunity to get Announcer available. Love Boston, 29 1st phone announcer, with two years station. Directional antenna experience a competent, dependable, all-round years, love radio, 6 years, love wife, experience all phases announcing. desirable but not necessary. Send full man who can assume full responsi- 2 years, but frankly gentlemen, I have Single, 22, vet, car, available immedi- qualifications first letter. Box 223D, bility. Write or wire Manager, Box mother -in -law trouble. Box 250D, ately. Joe Morgan, 429 Washington.

BROADCASTING. 491, Durham, N. C. or phone L -975. BROADCASTING. Kerrville, Texas. - Situations Wanted (Cont'd) Situations Wanted (Cont'd) For Sale (Cont'd) Announcers -Early morning men. Top Equipment, etc. COPYRIGHTS commercial men trained in all -round Production -Programming, others announcing, writing and production. 5 kw Western Electric 335 -E -1 trans- Jones Writes Guide Book $40 -$50 to start. Pathfinder School Program director for southern Cali- of fornia station. Twelve mitter. $8,500 as is. 1 kw Western Radio. 1222 -A Oak St., Kansas City. years experi- Electric -C COPYRIGHTS AND TRADE -MARKS. Mo. HA -0473. ence In two local and network sta- 304 transmitter-$4,000. (10) tions. Announcing emphasis on classi- 250 lb. reels of # 8 B. & S. solid tinned By Robert W. Jones. Columbia, Mo.: Need a good experienced vocalist on cal music. Box 175D, BROADCAST- bare ground wire. Box 221D, BROAD- E. W. Stephens Co. pp 134. your staff who does commercial copy- ING. CASTING. writing, music librarian and announc- WHILE ing? Location not important. Refer- News director, can organize news S kw.RCA 5B transmitter in good oper- the author, Robert Jones, ences, recordings. Don Pierre, 1338 W. department from scratch. Five years ating condition. $4,000.00 complete with a professor of journalism at the U. Juneau Ave., Milwaukee, Wisconsin. experience in newspaper, press asso- two sets of tubes, two crystals and am- of Washington, devotes little at- ciation, 5 kw news -minded midwest ple spare parts. Write for particulars. Announcer, 23, approximately three Box 245D, tention to years of experience (non -staff) in station, documentary scripts, tapes and BROADCASTING. the specific problems of N.Y.C. Can do disc, variety, MC, formal newscasting. University grad. 26, vet- broadcasters, much of what he says network announcing. N.Y.U. graduate, eran, married, sober, employed. Want For Sale- Complete and modified model good music background, excellent to settle in west or southwest with 104 -B W.E.1 and 5 kw transmitter. concerning the statutory judicial progressive, growing station. Box 196D, Two crystal oscillators with ovens. and common news delivery, flexible commercials BROADCASTING. Uses power transformers throughout. -law provisions on Quality type. Prefer east or south- Two water cooled 343 -A's in push copyright applies to radio stations east. Richards. 139 Dumont Ave., Radio- television pull Brooklyn, writer -producer, in in final. In service, but available and personnel. N. Y. the business ten years, recently re- February 1, 1950. Price $10,000. KGVO, Announcer, experienced, versatile, leased in economy cut. Desire agency, Missoula, Montana. Since stations and networks have adaptable, all phases. Disc, photo, network or station position. West available immediately, anywhere. J. coast preferred, will consider any good For sale, 250 ft. extra heavy IDECO occasions to protect by copyright M, Watson, 1861 Myrtle Ave., Long offer in primary market. Excellent self- supporting tower with top hat. A. the "literary form" of radio scripts, Beach, Calif, professional and personal references. James Ebel, Radio Station WMBD, Box 204D, BROADCASTING. Peoria, Ill. this guide to the current legal and Technical Experienced program director, excel- judicial situation is a useful ref- lent background. Presently program- For sale, RCA 1 kw transmitter. Fair erence Experienced engineer, studios, trans- ming eastern metropolitan fuiltime condition. Very reasonable. A. James work for broadcasters in- mitters, any oilers please, Box 894c, independent. Imaginative, energetic, Ebel, Radio Station WMBD, Peoria, Ill. terested in protecting their rights. BROetDCAS TING. young family man. Interested in build- Gates 28 In his opening chapter, Chief engineer with 15 years experi- ing, reorganizing or stabilizing pro- CO limiting amplifier used Prof. ence plus ability second to none, seeks gramming, production in desirable lo- 90 days, excellent condition, $210.00. Jones notes that "publication " -a change to progressive station. Best cality. Box 222D, BROADCASTING. Collins 12 H console, has new relays in good operating condition, $250.00. right reserved to the author fir references including present employer. Program director, experience as com- week minimum. Box 25D, BROAD- Contact Chief Engineer at WVOP, Tele- his assignee- means "to reveal" $80 mercial manager, program director and phone 327, Vidalia, Ga. CASTING. general manager plus thorough knowl- or "to make known," so that it edge production Engineer, B.S.E.E. Degree, 1st class and excellent an- For sale: One Presto model Y4 re- would apply to radio as well as to radio -telephone license, class A ama- nouncing are offered here. Box 241D, corder, new condition. One Ampex teur license, 38 months studio and BROADCASTING. model 200 30" per second tape recorder, the press. transmitter experience (including 5 and Woman thoroughly experienced traffic, practically new. Two 9 -A Western Of particular interest 50 kw). Box 96D, BROADCASTING. promotion, bookkeeping, secretarial and Electric reproducers complete with to broad- Engineer, first phone license. Experi- recordwise, some experience in con- filters. Make offer. W. D'Orr Cozzens, casters and advertisers is the second enced transmitter and control board tinuity- programming desires change. Chief Engineer, Intermountain Net- half of the book, devoted to a dis- operation. Single, car. Box 193D, Position with advancement. Ambitious, work, Salt Lake City, Utah. BROADCASTING. willing worker. Box 242D, BROAD- cussion of trade -marks and trade- CASTING. Wanted Buy Transmitter - control operator. first to names.- As the author emphasizes, phone, A -1 technician, experienced. 5 years commercial radio, college grad- the basis of trade -mark law is that Want permanent po ition, married, uate, 27, single. Experienced announc- Stations car. Box 205D, BROADCASTING. ing, production, continuity. Desire job the name, symbol and goodwill may as program director- announcer with Experienced radio men, manager and acquire a definite property value. Chief engineer, 15 years experience, progressive station. East preferred. chief engineer. Interested In invest- everything through 5 kw, and direc- Box 252D, BROADCASTING. ing or buying small station. Replies One chapter on copyrights also is tional through four tower. AM and confidential. Best references. Box devoted to the ASCAP FM. Good personality, good executive Pr -gram director, can win listeners 229D, BROADCASTING. controversy and experienced in all phases radio. and please commercial managers. Box of 1940 -41. 10 years with present station. Desire 24CD. BROADCASTING. Interested buying local or regional if change, prefer Florida or south. Would Yo...ig lady, priced right. Supply sufficient infor- consider managership if offered right completely experienced in all phases of radio desires position with mation in confidence. Experienced For Sale Box 230D, BROADCAST- progressive station. Box 251D, BRO.+D- broadcaster, Box 231D, BROADCAST- IIrosposition. CASTING. ING. engineer- announcer, one Equipment, etc. Combination /sews director- announcer for AM or Equipment, year experience, accent announcing, TV. Six years with major market net- etc. available on two weeks notice, have work station. Distinctive voice, sell- car, desire permanent position providing deli. top Wanted -One recording turntable with ing advancement, minimum $55 for ery, references, solid back- mechanisms and head; associate amp- AVAILABLE AT ONCE forty, hours. Box 251D, BROADCAST- ground, local reporting and wire re- lifier, accessories. Radio Station WJJL, ING. write experience. Box 261B, BROAD- -1, 2, or 3 CASTING. Niagara Falls, N. Y. Phone 5266 400 Foot, Type SGN Engineer, two years commercial broadcast, three years Army radar experi- Program director, public service, com- Miscellaneous BLAW -KNOX ence. Graduate leading radio school. mercial and sustaining time can be TOWERS Will travel. Box 257D, BROADCAST- blended into a schedule of interest and Two successful established independent ING. listening quality. Box 239D, BROAD- stations in eastern major metropolitan AT A GREAT BARGAIN CASTING. Experienced engineer- announcer -chief markets are open for Chicago sales Copper wire and ribbon for News editor - newscaster - announcer, representation by an individual or sales engineer, news, sports, play -by -play. organization. Box 274D, ground nets for these towers / Sober, industrious, reliable. All of- eight years metropolitan area experi- BROADCAST- available in fers considered. Best references. Box ence. Want connection with AM -tele- ING. any quantity. 2P8D, BROADCASTING. vision station. Excellent commercial Phone, Call, Write or Wire , record. Salary secondary. Box 272D, Help Wanted Experienced engineer, three and one- C. H. WESSER half years at five kw station, control BROADCA STING. . Announcers board, transmitter, remotes, mainte- News editor- program director, 8 years 4500 Penobscot Bldg. nance, construction, recent college experience all phases, competent, re- Detroit, Mich. graduate in electrical engineering. liable, sober, interview or e.t. Box WOodward 3 -1213 Box 269D, BROADCASTING. 278D, BROADCASTING. Metropolitan station needs Combo man, three years experience transmitter engineer, announcer. Pres- topnotch record and morning ently employed at station which I Television Wanted helped construct. Looking for best of- man. Must have excellent to Buy fer over seventy, combo or chief en- Production- Programming, others gineer. Box 276D, BROADCASTING. radio background, be depend- Stations Engineer 1st- phone, class A amateur. Station managers -We can give you able and have ability to sell. BSEE. Experience on 5 kw directional economical, complete, programming Am and 3 kw FM. transmitters, console with an experienced television team. Good base plus talent. Send buy it! and remote. Married, car, will travel. Box 258D, BROADCASTING. Available January 1. Box 279D, photograph, record and refer- One 250 watt fulltime station. BROA DCASTING. For Sale I'll pay cash! First class license. Graduate of tech ences. In the mid or southwest. nical school. Young, single, car, will Stations travel. Do not smoke or drink. Ref- Prefer network affiliation. erences. BOX 211D BROADCASTING Write 21BD, Eugene Brown, Alden, Iowa. For sale, New York city area AM sta- Box Engineer, 1st class radiotelephone. Will tion, $125,000. Broker. Box 830c, BROADCASTING travel. Desire permanent position. BROADCASTING. Technical school graduate. Joseph Kolb. 1812 Second Ave., N.Y.C. 250 watts, unlimited in two station Employment market. Can possibly increase to 5000 Technical Service Engineer, first phone, technical school watts. Best equipment available. Ex- graduate. Former Navy ETM 1 /c. Mar- cellent staff and good accounts. Full ried. Prefer Iowa or vicinity. Eugene price $28,000. Down $12,500, balance Experienced licensed Chief Technician OPENINGS FOR Reiff, Ida Grove, Iowa. out over two years. Must sell because wanted at our 250 Watt AM -FM CBS Combination Announcer -Engineers Washington, D. C. licensed operator of other commitments. Box 219D, Affiliate. Good salary to right man. . Music Librarians available for -time or BROADCASTING. Experience. Transmitter, Studio Write for Registration Forms part relief work. 3 Re- Placement Division Experiencegd; now employed other motes Preferfecl. Send photo ; letter of Successful 250 watt network station EDWARD businese! "Mom 230. Cairo Hotel. small north midwestern town,: Net experience' áhd references to C. LOBDELL ASSOCIATES Four (agency) years, transmitter, console, re- earnings in excess of $20,000 per year. ' WGUM 17 motes,.. recording... First phone, Avail- E. 48th St. New York 17, N. Y. No competition. Completely equipped. ., Station Brokers -Management Consultants able now. lÿaro'd Street, 6 Russell Assets in excess of $70.000. Price u..Ctlmberland, _:Maryland Personnel Road, Dedhaid;eMass. $110,000. Box 297D, BROADCASTING. Placement 111I11Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll8111111lllq Civil Defense NATIONAL IBEW (Continued from page 71) Named WMSL Bargainer aCia

BROADCASTING Telecasting November 21, 1949 Page 79 in the future such things as FCC Roundup audience listening habits, inherited audience and community accept- (Continued from page 79) ance of the station will be sought. Mr. Daily stated that standard New Applications . . . measurements such as BMB will AM APPLICATIONS be mandatory for broadcasters. Colorado City, Tex. - Lone Wolfe Bcstg. Co., 1320 kc, 500 w daytime; Miss Beth Black, timebuyer at estimated cost 519,875. Co- partner- Joseph Katz Co., felt that Ohio ship: L. E. Candler, farmer and tourist court owner, and W. E. Smith, farmer. broadcasters must cooperate fully Flied Nov. 15. with their station representatives Puyallup, Wash. -W. Gordon Allen, kc, 100 w fulltime; estimated cost to gain the maximum national spot $8,300. Mr. Allen is business manager business, and urged stations to sup- and executive director KYAK Yakima, Wash. Filed Nov. 15. ply representatives with every type TRANSFER REQUESTS of factual and statistical data on KDON (AM) Santa Cruz and KSNI stations and markets. (FM) Salinas, Calif.- Acquisition of control by John Ben Snow through Better- trained salesmen and a purchase for $147,498 of 1,300 of 1,750 thorough grounding in merchandis- shares held by Merritt C. Speidel in Salinas Newspapers Inc., 100% owner of ing, sales promotion and psychol- Monterey Peninsula Bcstg. Co., KSNI ogy were stressed by Dr. Kenneth licensee. Monterey in turn owns 50% of Central Coast Counties Radio Inc., Dameron, advertising professor at KDON licensee, and has been given EYE CATCHER in BROADCASTING is found by officers of Ohio Assn. of Broad- Ohio State U. He offered the uni- FCC consent to purchase other 50% versity's research facilities to Ohi. for $38,000 from Grant R. Wrathall casters and Frank Headley, president of Headley -Recd, guest speaker at OAB [BROADCASTING, Oct. 31]. Messrs. Sales Clinic in Cleveland. L to r: Carl George, WGAR Cleveland, president; broadcasters and solicited suggel, Speidel and Snow now each hold tions from station managers as to 43.75% in parent newspaper firm, after Mr. Headley; Albert Albinger, WCOL Columbus, vice president, and Fred transfer Mr. Speidel would hold 11.25% Bock, WADC Akron, secretary. how Ohio State could produce bet- Mr. Snow 76.25%. KDON assigned 250 ter time salesmen for the radio w on 1240 kc. Filed Nov. 15. KWRN -AM -FM Reno, Nev.- ACqui- industry. sition of control of Reno Newspapers Inc., licensee, by John Ben Snow, Research Data Stressed The OAB appointed an educa- 45.68% Owner, through purchase of tion committee to work with Dr. 26% interest held by Merritt C. Speidel for $165,137. Mr. Speidel re- SALES METHODS At Ohio Meet Dameron and the university on tains 7.5% interest. KWRN assigned future research projects involving 15. and selling, designed keep 1490 kc, 250 w. Filed Nov. NEED for more capable, scientific factual to radio, and to serve as an ad- WGNY Newburgh, N. Y.- Acquisi- media battle, keynoted the second session of also tion of control of WGNY Bcstg. Co. bi radio in the forefront of the visory board on training of stu- John Ben Snow through purchase of the Ohio Assn. of Broadcaster's 1949 sales conference, concluded in for dents for radio careers. 35% interest of Merritt C. Speidel 11. [BROADCASTING, 141 $27,781.25. Mr. Speidel, who presently Cleveland Nov. Nov. holds 40% and whose family bolds Using the theme of "Selling * another 18 %, would personally retain Radio in a Competitive Market," 5%. Mr. Snow would become 75% number of station executives and owner. WGNY assigned 1 kw day, the conference drew the largest sales managers in OAB's history. 1220 kc. Filed Nov. 15. WOR STAFF WKIP (AM) and WHVA (FM) POngh- President Carl George, of WGAR keepsie, N. Y.- Acquisition of control 21.48% preferred; D. A. McGee 14.87 %, Cleveland, and Secretary Fred Seven Are Added to Roster of Poughkeepsie Newspapers Inc., li- T. M. Kerr 13.77 %, T. W. Fentem Bock, of WADC Akron, engaged censee, by John Ben Snow through 6.88% and W. R. Wallace 5 %, all both SEVEN new additions to WOR of 45.25% interest held by speakers representing 'agencies, ad- purchase common and preferred. KRMG assigned New York departments were an- Merritt C. Speidel for $932,874. Mr. 50 kw day, 10 kw night, 740 kc di- vertisers and stations who outlined Snow would become 88.68% owner. Mr. rectional. Filed Nov. 15. nounced last week. Albert H.Ja.eg- now holds 47.5% and radio's best selling methods. Speidel, who KWED Seguin, Tex. -Assignment of and whose family holds additional 2.5 %, Frank Headley, president of gin, recently staff writer re- personally would retain 2.25%. WHIP license from Weldon Lawson to part- porter for Radio Daily, has joined assigned 1450 kc, 250 w. Filed Nov. 15. nership of Mr. Lawson, 75% owner, Headley -Reed Co., told the group of and Garfield Kiel, station manager. Mr. the station as a news writer. He KRMG Tulsa, Okla. -Acquisition 25% 56,428.55. that "since the greatest problem control of All -Oklahoma Bcstg. Co., Kiel acquires interest for previously was on the news staffs by Sen. Robert S. Kerr KWED assigned 1580 kc, 250 w day. of the station is selling, the future permittee, Filed Nov. 15. and through of radio is secure because of of NBC's national interna- tañtransfers stock from minoritym toc WAYB Waynesboro, Va.- Transfer of ... tional divisions and of the United holders. Dean Terril sells all his com- control of Waynesboro Bcstg. Corp., the universal audiences and low mon stock (3.82 %) for $420.21 and all licensee, through sale of stock b cost per impression." Press. his preferred stock (3.47 %) for $573.04 Earl M. Key to N. Wilbur Kidd, Wal- while W. R. Wallace sells part of his lace R. Dodd and John A. Brown Mr. Headley warned broadcast- Martin Katz, formerly station common stock (3.33 %) for $366.66 and AMENDED to delete Mr. Dodd as one ers not to fear the future but sell representative for WCAU Phila- part of his preferred stock (11.67 %) of transferees. made an account for $1,925. After transfer ownership KGST Fresno, Calif.-Assignment of radio with a business-like ap- delphia, has been Kerr, com- license from John L. Baker, Peter K. proach, efficiency, ethical practices executive for WOR -TV. Frank monon anp d 38% preferred;Grayce o B. Onnigan, George F. Baker, Harry Kizes, CBS and Kerr, new stockholder, 10.48% common, Hartunian and Jim Schiffer d/b as and persistence. He cited un -' previously with Baker Bcstg. Co. to Delle Bcstg. Co., touched fields for radio selling and MBS, has been appointed sales co- partnership of Sidney A. Mandel, service to Robert Mayo, ex- announcer at WSBC Chicago; Mor- advised station managers to in- assistant ris Mindel, ex -WSBC salesman, and clude research as a normal part of director of sales for WOR and Milton Gerloff, ex -WSBC engineer. operating expense in the future. WOR -TV. Three new engineers - Consideration $55,000. KGST assigned 1600 kc, 1 kw day. Filed Nov. 19. On the local level, successful Joseph E. Debonis, Tuffield V. KFDA -AM -FM Amarillo, Tex. -Ac- sales depend on station analysis of Dame and Sidney Kaufman -com- quisition of control of Amarillo Bcstg. Corp., licensee, by Gilmore N. Nunn the retailer's needs and persisting plete the list. through transfer of 2,400 shares from on a sound basis "until the client father, J. Lindsay Nunn, as gift. Gil- more Nunn becomes 62% owner, J. is sold and stays sold," Joseph L. Lindsay Nunn retains 38% interest. Brechner, manager of WGAY Sil- KFDA assigned 5 kw day, 1 kw night on 1440 kc. Filed Nov. 14. ver Spring, Md., told the OAB. FINCH CHANGES WGAD Gadsden, Ala.- Assignment Robert Dailey, radio director of Littlefield Is President of license from E. L. Roberts tr /as the Cleveland branch of McCann - Coosa Valley Bcstg. Co. for $40,000 to General Newspapers Inc., owner Erickson, told the OAB that radio RAYMOND B. LITTLEFIELD of WGNH there. WGNH, operating at loss, should grow up. Pointing to the the Providence, R. I., firm of Little- to be given up. WGAD assigned 1 kw on 1350 kc. Filed Nov. 15. advent of television as the "baby" field & Co., investment banking KBLF Red Bluff, Calif.- Assignment media whose competition demanded house, has been elected president of A10,N of license from Dr. Russell G. Frey for . li $20,000 to Tehama Bcstg. Co., partner- that radio become "adult," Mr. Finch Telecommunications Inc., Passaic, N. J., was announced Sforv IN ship of Arvo Haapanen, KBLF man- Dailey said that radio must sell it wI ager, 80% interest, and Victor Lahti, fort- MiI<í.i.5 his brother -in -law and construction scientifically - providing positive after a board meeting held a 3 OQ night ago. NEWt foreman, 20 %. KBLF assigned 1490 facts regarding the station, cover- IH pN kc, 250 w. Filed Nov. 15. age, audience composition, market KNOR Norman, Okla.- Assignment Capt. W. G. H. Finch, former ;SiiPoN}10'S Wi of permit to Cleveland Bcstg. Co., new statistics, and cost per 1,000 im- president, moves up to become or WEVD partnership of same name and includ- pressions. of board. Adveriisers ing two of three original partners. How- chairman the Capt. Among ard DeMere withdraws and relinquishes Agencies are beginning to insist Finch remains president and sole WEVD 10% interest. No consideration. Tol on these facts, declared the radio owner of WGHF (FM) New York, 111-119 W. 46 Si. Dickenson, 70% owner who has financed station, becomes 75% owner while Wil- director who handles such accounts a separate corporation not con- HENRY 6REENFIELD, Mg. DbettSr N.Y.19 liam S. Morgan, 20% owner becomes as Standard Oil of Ohio and Ohio nected with the Telecommunica- 25% owner. KNOB assigned 1400 kc, 250 w. Filed Nov. 15. Bell Telephone Co. He added that tions Manufacturing Co. Page 80 November 21, 1949 BROADCASTING Telecasting Newscasts ties. He said CBS always figured a tip service by which a member was voiced for Dick Oberlin, on a crew of 11 for full eight hours station in one community would WHAS Louisville, and Mr. Peter- (Continued from page SO) for each remote, but he believed inform a station in another com- son for co-chairmaning the wire use of an announcer part -time and local stations might get by with a munity of news breaks. The recom- services report. string of 10 correspondents. Rev- crew of five or six and do two mendations will be acted on by the enue from news programs is $3,000 pickups a day. NARND board. monthly, but when the newsroom Inter -station cooperation - Com- Facsimile - Lack of traffic in upcominy was assessed its share of total sta- mittee on this subject recom- facsimile broadcasting was evi- tion overhead, he said, there was a mended creation of two services: denced by a request that NARND's NAB DISTRICT MEETINGS loss of $1,400 monthly. The sta- A list of NARND reporters who facsimile committee no longer was Nov. 21 -22: Dist. 8, Book Cadillac, tion would be on call to member sta- needed and that it be discontinued. Detroit. management, however, consid- Nov. 28 -29: Dist. 16, Paradise Inn. ers the money well spent because tions for special assignments, and Elections -Jack Shelley, WHO Phoenix. Dec. 1 -2: Dist. 15, Mark Hopkins, San increased Hoopers are attributed Des Moines, president, succeeding Francisco. to the audience building efforts of Sig Mickelson, WCCO Minneapolis; Dec. 5 -6: Dist. 14, Utah, Salt Lake City. Dec. 14 -15: Dist. 17, Benson, Portland, the newscasts. Ben Chatfield, WMAZ Macon, first Ore. While the profitability panel was FM CHANGES vice president; Jim Borman, WMT perhaps the commercial highlight Cedar Rapids, second vice presi- Dec. 5-6: CBC Board of Governors, of the convention, the program- Proposed in Allocations dent; Sheldon Peterson, KLZ Den- Ottawa. ming feature was the annual ban- A of B ver, treasurer, and Soren Monkoff, quet. At event, Gen. Omar SERIES Class FM chan- that nel to WOW Omaha, secretary. Named to N. Bradley, chairman of the United reallocations increase fre- RADIO PIONEERS quency separations and "generally the board, for a one year term, States Joint Chiefs of Staff, turned to improve the FM Mr. Shelley; for three years, Ron Launch Membership Drive the session into a gigantic news allocation pattern" was proposed by FCC last Cochran, WCOP Boston; Mr. Peter- A MEMBERSHIP drive has been conference. son; Thomas Eaton, WTIC Hart- He Thursday. launched industry -wide by the answered questions with vir- The changes ford, and John Bills, WQAM tuosity on subjects ranging from would require three Radio Pioneers Club. Station man- stations to change frequencies: Miami. - agers are being urged by the or- the atomic bomb to why Army and Resolutions That NAB recon- Notre Dame aren't competing in WAMS -FM Wilmington, Del., - ganization to assist in contacting would move from Channel 241 to sider abolition of its news com- any person who has been connected football. WFDR (FM) New York mittee and continue its news clinics. taped the proceedings and promised 243 to reduce interference with with radio for 20 consecutive years WFLN (FM), which 239 That FCC remove remaining limi- to 'make copies available to any uses at as potential members. Philadelphia; WD E L -F M Wil- tations on editorializing and that Radio Pioneers was founded in station represented. Immediately mington, managements use professional per- it received requests from Channel 229 to 279, 1942 by H. V. Kaltenborn, veteran from WPTR to reduce sons to direct editorializing. That Albany, WMT Cedar Rapids, conflict with WIP -FM NBC news commentator. The club Philadelphia on 227; and WRFL its members and station managers acts as a central clearing house WHAM Rochester, WDET Detroit, take the initiative to obtain legis- WCUO (FM) Cleveland, KFMV (FM) Winchester, Va., on Channel for the exchange of information 223 seeking 260, lation permitting newsmen to keep (FM) Los Angeles, WCFM (FM) but would move to and historical data about the in- 236 as of sources confidential. Washington and WVUN (FM) part a reallocation in the dustry. President of the club is Chattanooga. Maryland -Virginia area. Commendations - Although nu- William S. Hedges, NBC vice presi- Show -cause proceedings were in- merous committee reporters came dent. Address of the Radio Pioneers New Documentary stituted looking to accomplishment in for praise, special commendation is 30 Rockefeller Plaza, New York. At the same session, Edward R. of these changes. Murrow, CBS commentator, played FCC's proposal also envisions re- for the first time publicly his alignment of channel allocations in new documentary Columbia rec- some 19 other communities, in or- ord album on events in this coun- der to "increase the interference- Time -saving try from the end of the war to the free service areas of FM assign- Truman election in 1948. ments in various sections of the market data Other highlights of the conven- country." tion included: The Commission reported that source book Television - The convention was "the interference considered in- characterized by a deflationary cludes that involving stations sep- view of video newscasts. Elmer arated by 400 kc and 600 kc" in accordance with the interference Davis, ABC news analyst and for- SRDS CONSUMER MAR- mer head of OWI, said in his ratios established in the FM stand- opinion TV news "is no good and ards. KETS organizes in one place never will be good." He did not Comments on the proposed the basic state, county, and believe it possible for TV to give changes will be accepted until Dec. city data that sales and ad- a rounded picture of the day's 19, after which the Commission vertising executives con- news, he will decide although conceded video whether a hearing or stantly use in appraising could not be beat in its coverage oral argument is warranted. ` .....-,.... markets for consumer :,.:.- :.â =: :... of many special events. The proposed changes nrynry in. ea Mpan.. s. are as fol- « w 41 ti M"= Charles Hull Wolfe, radio and lows (FCC said the areas grouped products. w:w-..-.....i.r..e,. nary "..:..«,.... -..._-. -.,. television copy chief, McCann- together are related and must be n, Lan pan. .-.-.., -M. Erickson agency, New York, be- considered as a single proposal.): This easy-to -use source book *wry lieved radio news would survive covers completely the de- television competition better than Channels Voungßtotun VinDicutor General Area Delete Add tailed statistics that reliably most other radio programming. He Gadsden, Ala. ... 226 foresaw the time when an adver- Ventura, Calif. 264 picture market characteris- tiser could spend $8 million to $10 Bridgeport, Conn, 248 tics, conditions and trends in Coram, N. Y. 277 248 In addition, media Service -Ads, million annually for television, at every important market area like the YOUNGSTOWN VINDI- which time a big, fairly rounded Wilmington, Del, 229, 243 241, 279, in the U. S U. S. Territories CATOR's shown here, provide newscast might be possible. He 297 295 much supplementary information Philadelphia, Pa. 243, ... and Possessions, Canada, and cautioned that experience and tech- 279, ... that is useful in proper market nological developments still un- 295 the Philippines. evaluation. dreamed of could solve video's Baltimore, Md. 294 293 Winchester, Va. 223 236 news problems. Frederick, Md. 268 260 Front Royal, Va, 236 Ray Barrett of WPIX (TV) New Harrisburg, Pa. 259 ... For a complete picture of the full scope of the 1949 -1950 Edition York said his station had been able Holyoke, Mass. 282 of CONSUMER MARKETS, send for Full Explanation Folder. Keene, N. H. 300 282 to bring its newscast costs to $100 Copies of CM are $5.00 each. a minute of air time. Batavia, N. Y. 235 Bristol Center, N. Y. ... 236 Bob Bendick, CBS, warned Columbus, Nebraska 268 against rushing around for fast Sunbury, Pa. 284 ... A Section of Standard Rate I Doto Service pickups on the radio scale, assert- Concord, N. C. 243 Walter E. Botthof, Publisher Laurinburg, N. C. ... 243 ing sports pickups were the most 333 North Michigan Avenue, Chicago 1,111. Milwaukee, Wisconsin 251 255 New York San Francisco Los Angeles economical in manpower and facili- Madison, Wisconsin 255 251 BROADCASTING Telecasting "lb, 21, 1949 Page 81 Closed Circuit At Deadline... (Continued from page 4) limited spot announcement campaign to begin in November. KOY SUES TO COMPEL WILS LANSING FULLTIME; ANOTHER P & G project involves possibility AFFILIATION BY CBS OTHER FCC ACTIONS of putting Beulah radio series on television. SUIT SEEKING specific performance of affili- FINAL decision reported by FCC Friday to Estimates currently sought from Hollywood ation contract with KOY Phoenix and through grant WILS Lansing, Mich., switch from 600 producers. Agency is Dancer- Fitzgerald- it with KTUC Tucson, was filed against CBS w daytime on 1430 kc to 1 kw fulltime on Sample. in Federal District Court in Chicago last 1320 kc, directional night. Decision also was Thursday by Salt Valley River Broadcasting announced making final initial ruling to deny MIDWINTER layoff of FCC's color TV hear- Co., licensee of KOY and affiliated in owner- as in default request of KTVU (TV) Portland, ings, lasting from now to February, will be ship with KTUC. Ore., for extension of completion date. Permit - spent in exhaustive testing of rival color Complaint alleges that while CBS had noti- tee, Video Broadcasting Co., was assigned systems. FCC plans to require proponents to monthly, file fied it of termination of affiliation last June Ch. 3 (60 -66 mc). make tests, report semi- detailed - information on manufacturing costs, perform- six months prior to contract expiration-assur- Oral argument scheduled Dec. 9 in several cases: ances were given by network officials during (I) proposed decision to grant Roy Hofheinz and ance, interference ratios, etc. ensuing three months that network did not W. N. Hooper d/b as Texas Star Broadcasting Co. new AM station at Dallas on 740 kc, 10 kw day, BUREAU independent color TV intend to cancel or terminate affiliation. 5 kw night, directional, and to deny KTRH Houston of Standards' change in daytime directional to increase coverage study for Senate Interstate & Foreign Com- Earlier formal notice, complaint charged, was on 740 kc [BROADCASTING, May 23]; (2) proposed labeled merely a formality. decision to grant WLAP Lexington, Ky., switch merce Committee, originally due for comple- from 250 w on 1450 kc to 5 kw day, 1 kw night on tion this month, may take as long as FCC's While no formal statement was forthcoming 630 kc, directional and to deny competitive bids from CBS following filing of suit, it was under- of WCPO and Queen city Broadcasting Inc., "three- week" color hearing, now likely to run stood network intended to switch its affiliation, Cincinnati, for 630 kc [BROADCASTING, Oct. 17]; into next spring. Participants say study, un- (3) proposed decision to grant new station bid of der direction of Bureau Chief E. U. Condon, effective Jan. 1, to KOOL, controlled by Gene Lincoln Broadcasting Co. for 1 kw day, 500 w night on 970 kc at Springfield, Rl., and to deny WMMJ is nowhere near complete, may take months. Autry, cowbody performer on CBS, and to Peoria, Ill., switch to 970 kc [BROADCASTING, KOPO Tucson, in which Mr. Autry has sub- June 6]; proposed decision to grant new station (4) C. E. HOOPER Inc. experimenting with auto- ownership interest. Mr. Autry is bid of Manistee Radio Corp. for 250 w fulltime stantial on 1340 kc at Manistee, Mich., and deny competitive matic instantaneous audience measurement sponsored on CBS by Wm. Wrigley Jr. Co. bid of Door County Broadcasting Co., Sturgeon Bay, Wis. [BROADCASTING, June 20]. device for television. Device would be installed KOY has been affiliated with CBS for more in controlled sample of television homes, con- decade feeds KTUC In FCC denied than and that network's Lansing ruling, applications nected to central Hooper offices by direct tele- programs. Suit was filed by Chicago law firm of Central Michigan Radio Corp. seeking phone wires. System' probably will be shown of Damon, Hayes, White & Hoban, and by new station there on 1320 kc and of Charlotte publicly in December. Irving A. Jennings, general counsel and stock- Broadcasting Co. for same facilities at Char- holder of KOY. Under usual procedures, net- lotte, Mich. Latter ruled out because inefficient PARLIAMENT AT Ottawa has not yet made work has 20 days in which to answer. use of frequency would result. WILS chosen any decision on loan of $4,500,000 to Canadian over Central Michigan because it was improv- Broadcasting Corp. for TV stations at Mon- GUY NAMED IRE HEAD ing existing facilities [BROADCASTING, May 16]. treal and Toronto, nor has policy been announced regarding increases in annual radio RAYMOND F. GUY, NBC manager of radio Order also adopted staying effectiveness of allocations initial decision to grant Belle City Broadcast- receiver license fees, as advocated by CBC and engineering, and Sir Robert Chairman D. Dunton. Understood public re- Watson -Watt, governing director of Sir Rob- ing Co. 500 w daytime on 1460 kc at Racine, review by action to Dunton proposed increase in fee, from ert Watson -Watt & Partners Ltd., London, Wis., pending further Commission [BROADCASTING, Oct. 24]. Belle City petition $2.50 to $5, was so great government party elected president and vice president, respec- members advocating subsidy to CBC to allow tively of Institute of Radio Engineers (BaoAD- asking initial ruling be made final was denied. opinion it to continue services. CASTING, Oct. 31]. Mr. Guy, broadcast engi- FCC also adopted memorandum and order denying petition of Batesville Broadcast- neer nearly 30 years, was member of WJZ KELLOGG Co., Battle Creek, through Kenyon ing Co. for reconsideration of final grant to New York staff in 1921 when it started as & Eckhardt, New York, understood to have White River Valley Broadcasters Inc. for world's second licensed station. He has been picked up option on radio version of Mark 250 w on 1340 kc at Batesville, Ark. [BROAD- with NBC since 1929. Sir Robert is considered Trail, Rockhill radio package. Definite deci- CASTING, April 11]. England's outstanding radar authority. sion expected within fortnight. MERGER IN DURHAM BAPTIST GROUPS CITE KUKLA, FRAN & OLLIE understood to be staying on NBC -TV through winter, despite MERGER of WHHT and WSSB Durham, RELIGIOUS FREEDOM RCA Victor and Sealtest ice cream precedent N. C., underway as WHHT ceased operations in calling for winter hiatus after Christmas Saturday midnight upon FCC approval and CONSTITUTION's religious freedom amend- because of seasonal sales decline. Plans change owner Harold H. Thorns becomes chairman of ment "vigorously supports rather than even came after strong protest by Burr Tillstrom, board and part owner WSSB. Principal own- partially opposes" Southern Baptist and Texas owner of the five -a -week package, to agencies, ers WSSB are Tom and P. M. Sawyer and Mrs. Baptist conventions' pending petition seeking J. Walter Thompson and N. W. Ayer & Son. Roma Cheek. MBS affiliation also switches to express authority for recognized religious groups to operate low -power non-commercial WSSB as do existing accounts and certain DuMONT NET RISES program features. WHHT was assigned 1 FM stations [BROADCASTING, Feb. 28], they kw on 1690 kc; WSSB operating on 1490 kc told FCC Friday. ALLEN B. DuMONT Labs. reported net sales with 250 w. Durham has less than 80,000 In 43 -page brief filed by Leonard Marks and of $29,507,000 and net profits of $2,747,000 for population and, with WHHT had four fulltime Bernard Koteen of Washington law firm of the 40 -week period ended Oct. 9 compared to outlets and one daytimer. Cohn & Marks, they cited Supreme Court de- net sales of $17,374,000 and net profits of $1; cisions and said government -including FCC 890,000 for same 1948 period. After federal TELECAST OF V. P. PARTY -has "historically" recognized specific needs taxes 40-week 1949 net was $1,676,000 corn - of religion. If FCC "blindly" follows broad pared to $1,421,000 year ago. After deducting NBC -TV Friday carried exclusive telecast of dictum on separation of church and state, pe- preferred stock dividends, DuMont net after luncheon- reception following wedding in St. tition said, "then the Commission must with- taxes was 75 cents a share compared to 70 Louis of Vice President Alben W. Barkley and draw all licenses from all religious groups." cents in 1948. DuMont directors declared S. Hadley. Telecast, originated Mrs. Carleton Baptists listed ten AM, four FM, and three quarterly dividend of 25 cents on preferred by KSD -TV St. Louis, was carried on 28 inter- noncommercial stock payable Jan. 1 and 1949 dividend of 5(' stations. educational FM stations li- connected censed to religious institutions. Their brief cents on common, payable Dec. 22. was in response to FCC order setting their CBS TV COLOR COUNSELLOR petition for hearing to determine whether CBS TOPS HOOPERATINGS BENJAMINSONNENBERG, New York pub- First Amendment would permit FCC to "es- THREE CBS radio shows, Lux Radio Theatre, lic relations consultant, retained by CBS for tablish a specific category of religious broad- Arthur Godfrey's Talent Scouts and Jack color TV campaign. Appointment regarded cast stations" and whether grant of petition Benny, took first three Nov. 15 Hooperatings as indicating CBS will intensify drive to ob- would serve public interest [BROADCASTING, positions, with 25, 22.2, and 20.6, respectively, tain FCC adoption of its color system. Oct. 10]. C. E. Hooper Inc., N. Y., announced Friday. Page 82 November 21, 1949 BROADCASTING Telecasting That's penetration

Among all of the 257 stations heard within the WLW Merchandise -Able Area, The Nation's Station received six hours of all listening during an average week between 6 AM and Midnight -as compared to an average of less than one hour to the nine major competitive stations.* THAT'S PENETRATION! Listeners were tuned to ... Average of Nine Major. WLW Competitive Stations 184 minutes -6 AM to 6 PM -30 minutes 143 minutes -6 PM to Midnight -22 minutes 327 minutes -6 AM to Midnight -52 minutes WE REPEAT, that's penetration! Complete information may be obtained at any of the WLW Sales Offices: 140 West 9th St., Cincinnati 2, Ohio 630 Fifth Avenue, New York 20, N. Y. 360 North Michigan, Chicago 1, Ill. 6381 Hollywood Blvd., Hollywood 28, Calif. *Nielsen Radio Indes, February - March, 1949

when you want penetration you want the nation's most merchandise -able station

_ CROSLEY BROADCASTING CORPORATION CBS STARS

ARE ALWAYS SHINING

OVER EASTERN IOWA

VIA WINAT

Charlie McCarthy Moves to CBS; Bergen Follows

Not all the mowing is done on the growing fields of Iowa now that Charlie's "clipping" and "mowing" his way for Coca -Cola. The famous wooden -head is heard weekly on WMT, exclusive CBS outlet for Eastern Iowa. Added to the lengthy list of renowned entertainers currently appearing on WMT programs, C. McCarthy (with E. Bergen and M. Snerd) will wend his cantankerous way through one of the most prosperous markets in the U. S. WMT offers -in addition to outstanding CBS entertainment -complete news coverage (AP, UP, and INS) and intensive farm programming, all calculated to command loyal listening. When you've something to sell in this balanced farm and industrial market, tell it via WMT. Ask the Katz man for full details. 600 KC., 5000 WATTS CEDAR RAPIDS DAY AND NIGHT Basic Columbia Network