NOVEMBER 21, 1949 PRICE 25 CENTS The Newsweek1 =ÿßf Radio and Television WOR SELLS MORE MORE OFTEN FOR MORE PEOPLE TO MORE PEOPLE than any other station in the United States! IN THIS ISSUE: THE FOREIGN RADIO MARKET OUR 25TH ANNIVERSARY YEAR m , Mayor Smith of Pittsville, Wisconsin, pre- sents WLS star Red Blanchard with key to city. Between are Red's parents, still liv- ing near Pittsville. Circle shows portion of the crowd enjoying Red's comedy. Park, Elgin, La Grange) bought out the Eighth Street Theater for a special all -Kiwanis Barn Dance show and broadcast- Tiny Pittsville, nearly 300 miles from Chicago, AND IN CHICAGO -Where 20,000 people filled its community building three times in one jammed Congress Street Plaza on smart Michigan day for its native son, Red Blanchard, laugh -star of Avenue, to see the finals in our Chicago Square the WLS National Barn Dance because Pittsville - Dance contest, fore -runner of our 1950 national folks like the kind of entertainment WLS has given folk music and square dance festival - them for a quarter century - Wherever Midwestern folk enjoy listenable, mem- AND IN RENSSELAER, INDIANA pleas- -A orable, hummable tunes - clean, family -style fun - ant fall day brought women from Barkley 36 the genuine showmanship -and complete radio serv- Better Homes Club of Rensselaer, Indiana, to visit ice, they like WLS and listen. Whether you're in- WLS to hear the Buccaneers and other regular live terested in our public service record or some choice studio features - program time to sell a quality product - we'll be glad to tell you more. AND IN THE SUBURBS -This spring, 11 west side Kiwanis clubs (from communities like Oak The PRAIRIE FARMER STATION 890 KILOCYCLES, 50,000 WATTS, ABC AFFILIATE, REPRESENTED BY JOHN BLAIR AND COMPANY Only a combination of stations WAGA can cover ATLANTA TOC 5000 W 590 K Georgia's VANNAH 0W 1290Kc first three markets THE TRIO OFFERS ADVERTISERS AT ONE LOW COST: Concentrated coverage Merchandising assistance Listener loyalty built by local programming Dealer loyalties - in Georgia's ets first three /1J 3 Mark First GpBG1A'S markets W OC AMrtoW he C.B.AGAfiiiates WMAZ SAVANNAH MCONA ATLANSA Represented, individually and as a group, by New York Chicago San Francisco Dallas THE K A T Z A G E N C Y, I N C Atlanta Detroit Kansas City Los Angeles Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, INc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Upcoming Business Briefly I Closed Circuit MORTON TESTS Morton Salt Co., Chi- Nov. 21 -22: NAB Dist. 8, Book -Cadillac, Detroit. WOR NEW YORK key of Mutual, and its cago (smoke curing salt), this week starts six- Nov. 26 -27: NARFD annual convention, Stevens week test campaign with 30- minute hillbilly associated properties (WOR-TV and WOIC Hotel, Chicago. (TV) Washington) are not for sale. Recurring program in Chicago, Atlanta, Charlotte, New reports to that end were demolished by Jack Nov. 28 -29: NAB Dist. 16, Paradise Inn, Phoenix. Orleans and Nashville. Agency, Klau -Van Pietersom -Dunlap Assoc., Milwaukee. Straus, president of R. H. Macy & Co., parent (Other Upcomings on page 81) company, in response to question at annual ANHEUSER Anheuser Busch meeting of department store Nov. SPONSORS stockholders Brewing Co., St. Louis (Budweiser beer), 15. sponsors Ken Murray's Blackouts, hour-long THOUGH there's no confirmation, reports Bulletins video show on CBS -TV, alternating Saturdays were current last week that preliminary MEXICO entered Montreal NARBA confer- starting Jan. 7, 8 -9 p.m. Agency, D'Arcy Adv., \ inquiries into ideologies of network and sta- ence Friday as North American delegates St. Louis. tion news commentators as well as other radio started final phases of proceedings. Miguel employes were being undertaken, presumably Pereyra, director of communications in Mexico, SERUTAN ADDS Serutan Inc., Newark, by FBI. If investigations in fact are going on, arrived at Montreal to participate as observer. Jan. 3 expands four -weekly Victor H. Lind - it's presumed they are tied into previous Raul Karman, technical director of Radio lahr show on ABC to five weekly, dropping inquiries made on behalf of House Un- Ameri- Havana Cuba, understood to be enroute to con- Sunday show and adding Tuesday and Thurs- can Activitives Committee during last several ference. day, 10:45-11 a.m. Agency, Roy S. Durstine sessions. Inc., N. Y. HOTPOINT Inc., New York, will sponsor full - NEW NBC television station affiliation contract hour Thanksgiving Day video show on CBS - SOAP TEST Sum Soap Co., Chicago, test- nearing completion. Network's original pro- TV, to be called Hotpoint Holiday. Featured ing spot radio on WROK Rockford, Ill., through posal that "free" commercial network time be will be Rudy Vallee as m.c., Guy Lombardo December to determine expansion plans. Agen- 30 hours per month reportedly reduced to orchestra, Sam Levenson, Carol Bruce and cy, McGiveran -Child, Chicago. nearer 10. NBC AM affiliation contracts provide others. Barry Wood is producing 4-5 p.m. pro- stations get no pay for 161/4 hours per month gram, placed through Maxon Inc., New York. of network programs. It was suggested and built by Robert J. RONSON SIMULCAST Enders Advertising, Washington agency. RONSON ART METAL WORKS, Newark BRISTOL -MYERS Co., New York, planning (lighters), to sponsor simulcast using one AM extensive spot campaign at end of November TEXAS Co., New York, appoints Erwin, and another TV network. Firm to start for its newest product, Resistab, anti- histamine Wasey Co., New York, to handle its radio spot Twenty Questions, now on MBS, also on full & New York, cold tablet. Kenyon Eckhardt, campaign effective Jan. 1. Five and 15-minute NBC -TV network, Sat. 8 -8:30 p.m., starting is agency. newscasts will be used. Account formerly han- Nov. 26 for five weeks. Both WNBT (TV) dled by Buchanan & Co. WBT CHARLOTTE, according to authorita- and WOR -TV to carry show in New York. Agency, Cecil & Presbrey, N. Y. tive word Friday, poised to file $250,000 libel suit against CIO, alleging damages in connec- FMA STUDIES NAB OFFER tion with organization activity surrounding EXECUTIVE Committee of FM Assn. board AFL SEEKS FCC MEMBER IBEW technicians strike at 50 kw CBS- affili- met Friday in Washington to consider NAB's WILLIAM GREEN, AFL president, will ask ated station. merger offer (see NAB board story page 23). President Truman to name AFL man to next HOPES for early settlement of black- and -white Committee agreed full FMA board meeting FCC vacancy. This disclosed in exchange of TV problems get no encouragement from FCC's should be called in early December to consider telegrams between Mr. Green and AFM Presi- present way of thinking. Inclination now is details of NAB offer, which hasn't yet been dent James C. Petrillo, published in AFM's not only to complete color hearing (which will formally submitted. Attending meeting were November International Musician. Acting un- recess till February) before taking up VHF - Ben Strouse, WWDC -FM Washington; Everett der resolution of last AFM convention, Mr. UHF monochrome questions, but also to get out Dillard, WASH (FM) Washington; Leonard Petrillo asked AFL chief to work to this end. color decision first. To many, windup of whole Marks, FMA general counsel; Ed Sellers, Mr. Green replied he would "gladly do all I TV problem package before next fall is FMA executive secretary. can in this important matter." almost unthinkable. NEEDHAM, LOUIS & Brorby, Chicago, ex- pected to resign Pepsodent's tooth powder and BMB Board Favors NAB Corporation Plan Rayve Shampoo accounts as result of Lever BMB BOARD Friday adopted resolution au- organized as to provide for tripartite partici- Bros. President Charles Luckman's insistence thorizing BMB offices to work out program pation under conditions that will assure the on concentration of Lever -Pepsodent -Jelke with ANA, AAAA and NAB to continue research integrity of the work to be per- business in new Manhattan offices. Agency station and network audience research under formed." has New York branch. Pepsodent no and Jelke plan proposed by NAB board (see board story Board took firm position that nothing be move from Chicago will be complete within page 23) and extended deadline for dissolution done to interrupt production of BMB Study month. Two Pepsodent agencies Walter -J. of present BMB from Dec. 31, 1949, to July 1, No. 2 and continuation of plans for servicing Thompson and Foote, Cone & Belding -have 1950. New York offices. Fourth involved is Tatham - this study. NAB President Justin Miller said Resolution noted expressions of ANA and NAB will continue to give services of Kenneth Laird, which operates only in Chicago. It AAAA as to need for and advertisers agencies H. Baker, NAB handled Jelke business. for continued measurement studies and, in research director, to administer approving NAB plan for reorganizing bureau BMB affairs. Dr. Baker reported satisfactory PROCTER & GAMBLE's Prell shampoo, as stock corporation along lines of BMI, stipu- progress in processing Study No. 2 and through Benton & Bowles, New York, planning lated that "whatever organization is formed estimated reports will be ready by end of (Continued on page 82) to carry out such a program will be so December. Page 4 November 21, 1949 BROADCASTING Telecasting YOU'RE P UN AN AHEAD WKMH STATION 1 TIME RATE 260 TIME RATE WKMH $ .33 A 1.27 1.34 MONEY -WISE TIME BUYERS 1.23 Compare 1.56 1.57 ANALYSE COSTS Costs per 1.11 on share of audience Aug.