SERVICE in Encouraging, Fostering, Promoting and Developing American Ideals of Freedom, and for Loyal and Devoted SERVICE to the Nation and to the Community"

PRICE 25 CENTS

ALFRED I. du PONT RADIO

"for outstanding and meritorious SERVICE in encouraging, fostering, promoting and developing American ideals of freedom, and for loyal and devoted SERVICE to the nation and to the community"

14 million Midwestern listeners served by The PRAIRIE FARMER STATION CHICAGO 7

890 KILOCYCLES 50,000 WATTS ABC AFFILIATE REPRESENTED BY JOHN BLAIR & CO. CBS STARS ARE ALWAYS SHINING OVER EASTERN IOWA VIA WMT

(Top) Carson with Marion Hutton, singing comedienne and co -star. (Center) Jack Corson. (Right) Carson and Miss Hutton, with Dove Willock, who plays nephew Tugweil on the show.

"Cowboy" Carson Carries Corn to Iowa Via WMT

Iowa needs corn like Newcastle needs coal -but Carson sells his stuff anyway. A tribute to his showmanship - and WMT's programming -is the consistently high listener -rating the Jack Carson show commands. WMT provides exclusive CBS programming to Eastern Iowa on Iowa's best frequency -600 kc. With high- calibre network shows, a News Center that utilizes AP, UP, INS, local correspondents throughout the state, and special events programs of terrific regional interest, WMT covers this balanced farm -and -industrial market. Ask the Katz man to show you how WMT sells in WMTland.

600 KC., 5000 WATTS CEDAR RAPIDS DAY AND NIGHT Basic Columbia Network As 4'0C4 as Home-town 74t4e4%oe Pack,

You can be one of the local crowd, be Take advantage of this Yankee accept- admitted to the fraternity, if you are a ance to overcome halfhearted dealer atti- frequent visitor in town, making your ap- tudes. There is no better way to warm proach through the friendly introduction dealer enthusiasm and stimulate aggressive of a local representative. selling than by using the dealer's own home- Choose a Yankee home -town station as town station. your intermediary in any New England com- Let Yankee's 24 home -town stations munity. It has acceptance with local mer- spotlight your merchandise all over New chants, who use it regularly. It has a loyal England. You can do a more thorough sell- audience for its Yankee and Mutual pro- ing job in this six -state area with Yankee, grams. It reaches more homes daily than because you can get complete coverage any outside station. with local impact everywhere.

,4cceíftaatee íd THE YANKEE NETWORK'S ?a!l.,edateo« THE YANKEE NETWORK, INC. Member of the Mutual Broadcasting System

21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC.

Published every Monday, 53rd issue (Year Book Number) published in February by Baowocwsnxc PUBLICATIONS, Inc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. upcomiKy Business Briefly I Closed Circuit KGKC APPOINTS KGKC Miami; Okla., has March 23: NAB District 1 and Radio Executives appointed Adam J. Young Jr., New York, as Club of Boston, Hotel Somerset, Boston. national representative. IT'S EVEN bet that FCC will conclude that March 23 -25: Assn. of National Advertisers network representation of affiliated stations is spring meeting, The Homestead, Hot Springs, GRIESEDIECK SPONSORS Griesedieck problem outside its present jurisdiction and W. Va. Western Brewery Co., St. Louis, (Hyde Park that hearings already held have had salutary March 26 -27: Mississippi Broadcasters Assn. beer) will sponsor 25 spots weekly on K%OK- effect of clarifying network intent not to go meeting, Gilmer Hotel, Columbus, Miss. FM St. Louis for 26 weeks starting April 4, hogwild on horizontal affiliate representation. (Other upcomings on page 36) Frank E. Pellegrin, national sales manager But FCC probably will caution networks it's for Transit Radio, announced Friday. Agency, keeping its eye on developments and will have McCann -Erickson, Chicago. no compunction about moving in if circumstances warrant. Bulletins FRED ALLEN SIGNS NBC EXCLUSIVELY IN IMPENDING realignment of NAB, Presi- AFM network TV agreement expected in fort-. WITH dent Justin Miller himself is expected to take night, it was learned Friday as James C. FRED ALLEN signed NBC contract Friday over actively top -level Congressional liaison Petrillo, union president, entered discussions. giving network radio and TV services exclu- which might entail registration under Lobby- Main issue is single engagement rate [CLOSED sively. Network claimed major victory in cur- done ing Act. But heavy work would be by an CIRCUIT, March 14] for which AFM wants rent program battle with CBS, which reported- aide who would be retained for Congressional increase. Ernest de la Ossa, NBC, is industry ly offered comedian $250,000 annually. NBC liaison (lobbying) assignment. spokesman. Past negotiations have been with contract is for undivulged salary with Mr. Allen FCC CHAIRMAN Wayne Coy is firmly scotch- Clair Meeder, assistant to AFM president having wide latitude in his future plans. ing reports that circulated last week to effect and his TV adviser. Mr. Allen resumes program next year after vacation. Sponsorship not decided. that President Truman will name him chairman AFFILIATION of WTVJ (TV) Miami with autumn of National Security Resources Board in view NBC President Niles Trammell expressed pleas- CBS television network and WANE Ft. Wayne, with basic of Senate's failure to approve Mon C. Wallgren. with radio network announced Fri- ure Mr. Allen agreed "so thoroughly Ind., CBS of our program policy, which will He's never been approached, directly or indi- day. WTVJ, owned by Southern Radio & concepts the sound broadcasting in- rectly, by President Truman or anybody else, Television Equipment Co., becomes 32d CBS-TV further strengthen says FCC chief. And he's still planning to dustry, and provide at the same time for the affiliate effective today. Robert Vinn is station television." attend international conferences in Paris if manager. WANE, owned by Radio Ft. Wayne orderly logical development of State Dept. and President give customary ap- Inc., with Glenn Thayer general manager, proval (see story page 26). becomes 180th CBS AM affiliate April 1. CLEAR CHANNEL MEETING WANE has 250 w on 1950 kc. NBC STAFF appointments in immediate fu- A MEETING of the Clear Channel Broadcast- ture will be to bolster its production and script RCA REALIGNS RADIO AND TV ing Service on April 11 in Chicago, to be held operations. First of new appointments will in conjunction with the NAB Convention, was be Fred Shawn, program director of WMAL- MERCHANDISING ACTIVITIES called last week by Edwin W. Craig, chairman AM FM TV Washington, who rejoins NBC MERCHANDISING activities of RCA Engi- of WSM Nashville and chairman of CCBS. after year's absence to become assistant to neering Products Dept.'s Broadcast Section Discussion will center around the current sta- Norman Blackburn, TV program director. have been divided into two groupings, Trans- tus of clear channel allocations, now actively mitter Equipment and Studio Equipment, T. A. under consideration by the FCC. PHILIP MERRYMAN, radio -TV consultant Smith, general sales manager, announced Fri- and NBC's former TV development expert, is day. Reorganization follows lines along which RELAY believed slated for appointment to NAB TV major networks have set up their engineering AT &T PLANS RADIO directorship. This is one of anchor spots in staffs. FOR MIDWEST TV SERVICE functional realignment authorized by board A. R. Hopkins continues as Broadcast Sec- APPLICATIONS for 20 microwave radio relay in New Orleans last month. tion product manager; Dana Pratt, former Pittsburgh and Chicago were Transmit- links between merchandise manager of Broadcast filed with FCC last week by American Tele- PUBLISHERS INFORMATION BUREAU, ters, becomes Transmitter Equipment mer- which has long compiled and published details phone and Telegraph Co. to complete its New chandise manager; Merrill A. Trainer, former system. Two of advertising expenditures for time on nation- becomes York -Chicago television relay Television merchandise manager, in each direction. al radio networks, preparing to launch similar of Studio Equipment. TV channels will be provided merchandise manager will provide facilities service for network television advertisers, with C. Lewis, The system, which also Continuing in respective posts are M. slated first report covering opening three months of Field Sales Group sales manager, and E. T. for telephone and other services, is for 1949 to be ready about end of April. Griffith, Commercial Services Group super- completion by mid -1950. Cost of the installa- visor. tion is estimated at about $12,000,000. CONSENSUS of manufacturers who have in- AT &T already has received approval from tensified high -frequency TV experimenting is JOINS GORDON & MOTTERN the Commission for the New York to Pitts- that industry is at least two years away from burgh facilities and these are under construc- development of reliable ultra -high transmitting GORDON & Mottern, New York, announces tie into withdrawal of Edward Mottera from firm and tion. The radio TV relay system will equipment. This view includes some who few cable link, appointment of Charles H. Furey as radio -TV the New York -Washington coaxial months ago had been predicting problem could the New York -Boston relay and the various be licked in year or so. director and talent buyer. Firm will retain present title. Mr. Furey, formerly with Peck other extensions planned or underway. DESPITE recurring reports, first mentioned in Adv., New York, was associated with Mr. The new applications -request permits for a these columns [CLOSE) CIRCUIT, March 7], re- Mottera and Roy Gordon at Roy S. Durstine period of two years in lieu of the eight months tirement of Edgar Kobak as MBS president is Inc., New York, 1941 -1945. G & M to con- presently issued under Commission policy. not definitely set, though it's expected to hap- tinue sponsoring Jacque Fray's classical disc Western Electric equipment is to be used. The pen prior to year's end. Resignation may be m.c. program (WQRR New York, Mon., 7:30 -8 relays will operate on frequencies in the 3800 (Continued on page 86) p.m.). me area. Page 4 March 21, 1949 BROADCASTING Telecasting Any way you measure it, the WBZ program schedule fits New England sales plans to a T. WBZ program -tailors know New England listening habits, shape their shows accordingly! Example: Yankee listeners like their news -comment pungent, salty, homespun. WBZ program -builders persuaded a master of this medium to air his editorial page. The new program.. John Gould, Editor.. is heard, and heard widely, each Monday night at 7:30. Editor of the Lisbon (Me.) Enterprise and author of "The Farmer Takes a Wife," Mr. Gould wins an ever -growing New England audience with his shrewd reporting of local and world news. For shrewd advertisers, WBZ programs like this can win a host of friends.. active friends, with money in their pockets. For availabilities call Herb Masse at WBZ, or Free & Peters.

BOSTON'S 50,000 WATT WBZ NBC AFFILIATE (synchronized with WBZA, Springfield)

WESTINGHOUSE RADIO STATIONS In KDKA WOWO KEX KYW WIZ WIZA WIZ -TY

National Representatives, Free & Peters, except for WBZ -TV; for WBZ -TV, NBC Spot Sales

BROADCASTING Telecasting March 21, 1949 Page 5- BRQAfCSTING T E L E%,C- A S T 1 N G

Pß.bll,hed Weekly by Broadcasnng Publicae;o55, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022

IN THIS ISSUE .. . Business Tapering Off, Study Finds.. 25 Showdown Nears on Movie Applicants. 25 FCC Postpones Richards Hearing.... 26 Skeleton Operation Ahead for FCC.. 26 Net Clients Not Forsaking Aural Radio 27 Industry Pay Rolls Slowly Growing... 27 Tom Clark to Address NAB 28 ANA Delegates to Study All Media 28 ABC Promotes Three 29 General Foods May Raise Budget 29 RMA Launches Educational Drive 29 TV Obsolescence Dispute Rages On 32 DEPARTMENTS Agencies 8 News 68 Allied Arts 74 On All Accounts.. 22 Commercial 65 Open Mike 16 Editorial 46 Our Respects to 46 FCC Actions 79 Productions 66 Feature of Week. 22 Programs 69 Management 48 Promotion 78 Network Accounts 76 Radlorama 40 New Business .... 12 Telestatus 38 Upcoming 36

FEATURE CALENDAR First issue of the month: AM Network Showsheet Second issue: Network Boxscore; Public Interest Third issue: Trends Survey Last issue: Telecasting Showsheet

At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Edi- tors; Fred Fitzgerald, News Editor; Paul Ful- comer, Asst. to the News Editor; Robert H. Luce, Research Editor; Tyler Nourse, Copy WHERE'S FLIPPER? Editor. STAFF: Lawrence Christopher. Phyllis Engelman, Jo Halley, Ed Keys, John Osbon. EDITORIAL ASSISTANTS: Yvonne Caldwell, Nancy Diehl, Grace Hargrove, Mary Madden, Wilson D. McCarthy: Eleanor .7. Brumbaugh, Secretary to the Publisher. Jimmy Morgan's dog was gone when he came BUSINESS MAURY LONG, Business Manager home from school. Jimmy whistled ... called .. . Winfield R. Levi. Assistant Advertising Man- ager; George L. Dant, Adv. Production Mass- finally shouted. Flipper didn't answer. Jimmy's ager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Virginia Dooley. B. T. Teishof, Treasurer; Irving C. Miller, mother helped him look- upstairs, downstairs, all Auditor and Office Manager; Eunice Weston. through the house. That night Jimmy and his father SPECIAL PUBLICATIONS BERNARD PLATT, Director drove all over searching, inquiring, hoping. Estelle Markowitz. CIRCULATION AND READERS' SERVICE Jimmy had to choke back the tears when he said JOHN P. COSGROVE, Manager Lillian Oliver, Warren Sheets, Elaine Haskell, Edward V. Duggan, Carolyn Sheets, Chapalier his goodnight prayers. Hodgson. Next day Jimmy's dad appealed to WFBM. Would NEW YORK BUREAU 250 Park Ave., Zone 17. PLaza 5 -8355 a EDITORIAL: Edwin H. James, New York we consider giving brief description of Flipper Editor: Herman Brandschain, Asst. to the New York Editor; Florence Small, Gloria Berlin, over the air? We would and did at five o'clock that Betty R. Stone. Bruce Robertson, Senior Associate Editor. afternoon. At 5:07 a lady called. Jimmy's dog was ADVERTISING: S. J. Paul, Advertising Di- rector; Marjorie Dorrance. found! CHICAGO BUREAU 360 N. Michigan Ave., 'Zone 1, CEntral 6 -4115 Jimmy thinks radio is a great thing. So do we! William L. Thompson, Manager; Jane Pinker- ton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine. Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph I N INDIANA ANY WAY YOU JUDGE! G. Tuchman, Hollywood News Editor; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. BASIC AFFILIATE: Columbia Broadcasting System BsoADCASTIM: Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BaoAocnsnxc -The News Magazine of the Fifth Estate. Broadcast Advertising was WFBM Represented Nationally by The Katz Agency acquired in 1932 and Broadcast Reporter in 1933. INDIANAPOLIS s 1 Reg. U. S. Pat. Office Copyright 1949 by Broadcasting Publications, lee. Associated with: W F D F Flirrt - WOOD Grand Rapids - WEOA Evansville Subscription Price: $7.00 Per Year, 25c Per Copy

Page 6 March 21, 1949 BROADCASTING Telecasting KFH IS TOPS IN THE TOP KANSAS MARKET

Weigh these Yardsticks TOP POWER

5,000 WATTS DAYTIME 5,000 WATTS NIGHTTIME The most powerful full time station in Kansas.

TOP HOOPERATING

KFH has the TOP rating on listening audience.

TOP NETWORK -CBS

The only full time CBS station in Kansas. For 20 years KFH has broadcast CBS programs a large portion of every broadcast day.

KFH is TOPS in history tool Established in 1922, the 5000 WATTS - ALL THE TIME... first radio station in Kansas, KFH has consistently increased its power, its program quality and its audience to maintain leadership in its area through the years. KFH is backed by the Wichita Eagle, a leading Kansas newspaper, established in 1872.

the voice of the Wichita Eagle CBS

REME SUITED NATIONALLY BY EDWARD PETRY i CO., INC. WICHITA, KANSAS

BROADCASTING Telecasting March 21, 1949 Page 7 IIIIIIIIIIIIIIIIIIII Oklahoma City's iggenclai Only 50,000;á Watt Station

' I u111I1111111

JOlIN MALONE Jr., associated since April 1947 with Roy S. Durstine Inc., New York, elected a vice president of firm. With Mr. Durstine, Mr. Malone heads work on Seagram's V. 0., Canadian Whiskey and Ancient Bottle Gin Accounts. Previously, he was with Geyer, Newell & Ganger, for almost three years, and J. Walter Thompson for 14 years.

S. A. TANNENBAUM elected executive vice president-secretary and member of board of Weightman Inc., advertising, Philadelphia. Mr. Tannenbaum was formerly with the copy department of N. W. Ayer & Son.

SMITH, SMALLEY & TESTER, New York, announces election of following officers at agency's annual meeting of stockholders and directors: JEFFER- SON TESTER, president; ROBERT SMALLEY, executive vice president; CHARLES B. WEST, treasurer, and DOROTHY REINERS, secretary.

CARL R. GIEGERICH, former vice president of Cecil & Presbrey, joins Newell - Emmett Co., New York, as an executive on E. R. Squibb account. Mr. Giegerich was with Newell- Emmett before the war as a service executive.

HARVEY H. SMITH elected president of Anderson, Davis & Platte, New York. Mr. Smith succeeds T. HART ANDER- SON Jr., who was elected chairman of board. Others elected were: LEWIS G. VAN AKIN, vice president- secre- A SPECTACULAR INCREASE tary; HAROLD II. THURLBY, vice president -treasurer, and KARL KNIPE, vice president, was elected a director.

IN PER CAPITA INCOME BEN M. HALL, secretary of Gottschaldt, Morris & Slack, Miami, appointed director of radio and television for I Mr. Giegerich agency. the reason . in the Southwest - that's given by a major automobile manufacturer TED PITTINGER, Young & Rubicam, Hollywood, copywriter, and GERRY for looking to the Southwest as a potent new CARSON, assistant to NED TOLLINGER, Hollywood representative of MBS, have wedding plans for 30. market in 1949. announced April City PAnd it continues, for in Oklahoma BODINE & MEISSNER, Beverly Hills, Calif., changes name to Edaward A. in February, one payroll alone was raised Bodine & Co., with resignation of D. H. MEISSNER from firm. Mr. Meissner from $24 millions annually to $26 millions. left to join sales engineering department of U. S. Rubber Co., Los Angeles, with whom he was previously associated. Other changes within agency include If you want sales from this increasingly appointment of JOSEPH K. CHARBONEAU as vice president in charge of important market, sell through KOMA ... food merchandising. for KOMA alone, with its 50,000 watt primary coverage, offers you 60% of all the RAYMOND L. BERGMAN, formerly KSL Salt Lake City promotion manager, joins Francom Adv., that city, as radio director. rich Oklahoma market. For complete details, write to us at KOMA ROBERT S. KAMPMANN Jr. appointed to contact department of Gray & or contact your nearest Avery Knodel office. Rogers Adv., Philadelphia. J. J. Bernard GEORGE P. MacGREGOR, formerly with Dancer -Fitzgerald -Sample and Comp - ton.Adv., both New York, joins Kenyon & Eckhardt, also New York, as account General Manager executive.

ALICE WISECARVER appointed copy group head at Henri, Hurst & McDonald, Chicago. She formerly was with Dancer -Fitzgerald -Sample, Chicago, and s0 Compton Adv., New York. RALPH WHITMORE, formerly account executive with Smith, Bull & McCreery, :.*. Los Angeles, joins L. W. Ramsey Adv., that city, in same capacity. 1 A. ALAN OLSHINE, former advertising representative for radio and television publications, joins Advertising by Modern Age Inc., New York, as account executve.

R. V. DOWNEY, formerly account executive with Foote, Cone & Belding, is head of San Francisco offices of new West Coast merchandising consultants agency, The Downey Co. Offices are at 2420 Leavenworth St.

MALCOM DEWEES, formerly with BBDO, San Francisco, opened his own agency March 14 with offices at 334 Sutter St.

VIVIENNE BARNES resigns as production manager of Roy S. Durstine Inc., Outlet for the Columbia Broadcasting System San Francisco, to launch her own advertising agency April 4. No firm name has been selected yet but offices will be at 564 Market St.

HENRY PETERSON, formerly vice president and copy chief of Henry Cabot Agency, Boston, joins Harrington, Whitney & Hurst, San Francisco. CHAR- LOTTE STROUD, formerly with WQXR New York, joins agency's media department. REPRESENTED BY zottld INC. /; BARBARA BAKER, formerly with Conde -Nast Publications, New York, joins Young & Rubicam, San Francisco, as traffic manager.

Page 8 March 21, 1949 BROADCASTING Telecasting "WRAP' EM BOT« 11p, SISTER!"

Whether we're shoppin' for ourselves, our farms or our wives, us Red River Valley farmers in North Dakota ain't a bit stingy! We don't have to be! Our average Effective Buying Income per family (Sales Management, 1948) is $5599-29.9% the U.S.A. as a w higher than the $4309 average for whole! WDAY's amazing popularity in these parts is even more impressive than our listeners' income. v The latest Conlin' Study shows that for the entire survey (morning, afternoon and evening), WDAY has more than 3% times as many listeners as the A next station! Ask us or Free & Peters for all the facts! r

FARGO, M. D.

FREE & PETERS, INC., Exclusive National Representatives NBC 970 KILOCYCLES 5000 WATTS Your advertising should blanket the area.

Does your advertising blanket your distribution areas? It should. Are your salesmen, your distributors, your dealers getting the advertising support they deserve? They should. One advertising medium can't be over-

NEWSPAPERS Cleveland's largest MAGAZINE Nation's largest MICH. MI

CLEVELAND PEhI CLEVELAND P E I

O H O

. V A

Total circulation in area - 275,244 (Audit Bureau of circubtioas) Total circulation in area- 548,927 (source available on request)

NBC ivt does it?

looked if these are your advertising objectives. That medium is SPOT RADIO.... For example, here are three maps displaying the intensity of coverage of the three principal advertising media in the Cleveland area.

WTAM is just one example of the complete A D I O Cleveland's leading station -WTAM market penetration of stations represented by iICH. NBC Spot Sales. For a set of seven attractive 4 -page folders showing similar analyses of the markets listed below, call your nearest NBC CLEVELAND P E N Spot Representative, or address a card or letter ll f to NBC Spot Sales, 30 Rockefeller Plaza, New I o H I --o York 20, New York.

New York WNBC Chicago WMAQ Cleveland WTAM Washington WRC San Francisco KNBC Denver KOA Schenectady WGY

LEGEND Total audience in area (daytime)- 902,470 (Broadcast Meo..rerneNeareaa) 50 to 100% of total families reached [j 25 to 49% of total families reached O 10 to 24% of total families reached

;POT SALES

W YORK CHICAGO HOLLYWOOD CLEVELAND WASHINGTON SAN FRANCISCO DENVER IIIII!IIIIII!IIIIIIIIIIIIIIIII!II!IIIIIIIIIIIIIIIIIIIIIIIIIIIIII1111!IIIIIIIII!IIIIIIIIIIIII!11111!!IIIIIIIIIIIIIIIIIIII II IIIIIIIIIIIIIIIIIIIIII IIIIIIIIIII!IIIIIIIIIIIIII!III!IIII!II!IIIIIIIIIIIIIII!IIIIIIllllllllllllllllllllBIIIII!IIIIIIIIIIIIII ¢W

EVELYN VANDERPLOEG iluAt.h¢s

111!IIII;I@II!!IIIIIIIIIIIh Time Buyer, l<, SCHWIMMER & SCOTT, INC. MEAL Co., Tacoma, Wash. (cereals), March 29 starts half -hour Chicago weekly audience -participation show Pasa the Buck on 25 CBS western stations, Tuesdays (7:30 -8:00 p.m. PST). Contract for 52 weeks. Agency: Milne -Heffernan Inc., Seattle.

GROVE LABORATORIES Inc., New York, through Harry B. Cohen Adv., also Director of all time buying New York, purchasing time on approximately 70 southern stations for its at Schwimmer & Scott, Grove's Tasteless Chill Tonic. Miss Vanderploeg is kept CONSOLIDATED ROYAL CHEMICAL Co., Chicago, appoints Ruthrauff & very busy handling about Ryan, same city, to handle advertising for Krank's Shave Kreem and Mar -O- a dozen really large radio Oil Shampoo. Radio will be used. accounts, but in her spare LYON VAN & STORAGE Co., Los Angeles, March 14 started three weekly time ploys golf well transcribed spots on Art Baker Notebook on KGB San Diego; and April 1 on enough to beat most men. KFRE Fresno, Calif. Firm recently started same schedule on four other She was welcomed to western stations -KECA Los Angeles, KHQ Spokane, KJR Seattle, KOIN Port. land, Ore. All contracts for 13 weeks. Agency: Smalley, Levitt & Smith, Loe membership in the Po- Angeles. troons today by the Wil- liam G. Rambeau rep who LOS ANGELES Times appoints Smalley, Levitt & Smith, Los Angeles to handle also presented her with all advertising. Budget appropriated in excess of $100,000. Radio and television will be used. the deed to a tract of land in the heart of the Patroon SHELLEY PRODUCTS, New York (record and picture wheel), is using tele- country. vision spots for the first time to introduce its new product. Test campaign started on WABD (TV) New York. If successful more video stations will be added. Agency: Dorland Inc., New York.

R GIRARD PACKING Co., Philadelphia, appoints J. M. Korn & Co., Philadelphia, OMONM 411%, Aeo, to handle advertising. N DELTA Mfg. Div., Rockwell Mfg. Co., Milwaukee, sponsoring That's O'Toole, domestic comedy series, on six ABC -TV stations. Initial contract for 13 weeks. 1 ` *PATROON Agency: Hoffman & York Inc., Milwaukee. / Aristocratic Landholder GENERAL CHEMICAL Div., Allied Chemical & Dye Corp., appoints Newell - I Emmett Co. to handle advertising for its Airex line of Aerosol products. I of the Radio will be used. I Hudson Valley A & F PEARS Ltd., Middlesex, England, through Schieffelin & Co., New York, distributor, re- introducing its Pears Soap on WOR New York's Barbara Welles Program (Fridays, 4 -4:30 p.m.). WOR is only advertising medium being used. Agency: Cowan & Degler, New York.

MISS SALYOR'S Chocolates Inc., Alameda, Calif., launches 3 -month spot radio campaign to re- introduce the firm's chocolate mint bars, off the market since before the war. Campaign is handled by Albert Frank -Guenther Law, San 1keFi4Lrì.seeL Francisco. SUNNYBANK Margarine. through McCann- Erickson, San Francisco, launched two -week special promotion campaign on Los Angeles TV stations carried simultaneously with a spot radio campaign throughout California.

SAFEWAY STORES launched its first Pacific Coast TV campaign with a series regional of spots on five Los Angeles TV stations: KNBH KTLA KTSL KFI -TV and Outstanding advertisers RECA -TV. The campaign, scheduled for an initial eight-week run, is handled know that WPTR is the best buy. by J. Walter Thompson Co., San Francisco. The agency also initiated a nen radio spot campaign for KRAFT CHEESE Co. on March 14. Campaign will Whether it's a super market run for 13 weeks and will use radio stations in Los Angeles, San Francisco, Portland and Seattle. chain, a bread baker, a coal dealer, an insurance company or a car NALLEY'S Inc., Tacoma, Wash., appoints The Condon Co., Tacoma, to handle special -six -month promotion of its mayonnaise. Starting April 1, 16 -20 spots dealer -the leaders use WPTR. weekly will be used on four stations in Seattle- Tacoma area, KVI KJR KMC KING.

SUPERIOR MACARONI Co., S. M. FOOD PRODUCTS Co., and CARDEE Co., all Los Angeles, sponsors of new Jack Bedell, Esquire telecast on KTTV (TV) SOON Los Angeles that started March 15. All sponsorships arranged through Scholts 50,000 Watts Advertising Service, Loa Angeles. BUDGET Finance Plan, Los Angeles, March 20 started sponsorship of JAMES Night and Doy ROOSEVELT, son of the late President, in quarter -hour weekly news analysis broadcasts on three ABC California stations, KECA Los Angeles, EGO San Represented by RAMBEAU Francisco, KPMC Bakersfield. Program may soon be expanded to all ABC ALBANY-SCHENECTADY-TROY Pacific Coast stations. Contract is for 26 weeks. Agency: Irwin -McHugh Adv., Los Angeles. PATROON BROADCASTING CO., ALBANY, N. Y. (Continued on page 76) Page 12 March 21, 1949 BROADCASTING Telecasting yTHERE'S ONLY 1 No. 1 MARKET IN OKLAHOMA

r34.s% of Land Area Has: KANSAS 45.1 % State's Retail KV00 MISSOURI of Sales 48.2% of Retail Food Sales 1 TULSA MARKET 45.5% of Retail Drug Sales AREA z 46.7% of Oklahoma's Effec- fA tive Buying Power N Above figures taken from Sales Management Survey of Buying Power

a#1 KV00 ALONE BLANKETS THIS RICH MARKET - 50%-100% Yes, KVOO, alone, blankets Okla- KV00 BMB MAPS °' 30%- 49% homa's richest (No. 1) market! In 10%-29% ft addition, adjoining rich counties in Kansas, Missouri and Arkansas, constituting a part of the Tulsa Trade Territory, are within KVOO's 50.100% BMB daytime area 'UT KVOO is a must on any schedule which is planned to sell Oklahoma's richest market plus the bonus counties r4111111101 of that market! \ See your nearest Edward Petry & DAYTIME N/GH-T TIME Company office for availabilities.

Hooper reports the overall rating in Tulsa as 38.3 for KVOO; 23.0 for Station "B "; and 22.1 for Station "C"

RADIO STATION KVOO EDWARD PETRY AND CO., INC. NATIONAL REPRESENTATIVES 50.000 WATTS T OKLAHOMA'S GREATEST STATION

ion. BROADCASTING Telecasting If 21 . Pt, , TRANSIT RADIO...A NEW IDEA... Reach Customers at Lowest Advertising

TRANSIT RADIO IS FM BROADCASTING TO PASSENGERS ON BUSES AND STREET CARS Low -Cost Rate Structure Based on Passenger Counts

In the rapidly expanding list of cities, passengers on public CATCH THEIR EAR transit vehicles now "listen -as- Just Before They Get Off they- ride" to music, news, weather reports, time signals, sports scores and other special features ...` and. to advertising commercials. The latter are available through the medium of Transit Radio as spot announcements, live or transcribed, or as commercials within sponsored special feature programs. Perfect Sound Distribution Counted, Guaranteed Audience Transit Radio introduces sev- At Drug Stores Throughout Vehicle eral new dimensions giving it unique advantages as an adver- Every Passenger Is Within A Few Feet Of A Speaker Overhead tising medium. The audience reached by the advertiser's mes-. Five to eight loudspeakers are mounted on the overhead panels to achieve sage is a counted, guaranteed perfect sound distribution. Reception is easy on the ears. The clarity and audience. No surveys are neces- fidelity FM and electrical interference and does sary- guesswork plays no part. high of eliminates static The actual audit of paid passen- justice to the high quality of Transit Radio programming. Receivers are ger fares determines the rate permanently locked to the stations' frequency with pin -point precision so paid by the advertiser. there can be no fading, wavering or other faulty tune -in. Effective recep- A Selected Audience tion of advertising messages is assured. Different age -groups, worker - "Voice Emphasis" On Commercials types and income- classes ride At Department Stores When the studio announcer reads a commercial the volume in the bus or the buses and street cars Auring the various time periods of the streetcar is automatically raised about 8 decibels. This "Voice Emphasis" day. Since this audience com- adds extra impact to the advertising message. position is known, the advertiser can select his most receptive customers by selecting the hours when they are known to ride. PLEASANT PROGRAMMING TO RELAX PASSENGERS The Lowest -Cost Medium Class "A" Time includes the rush hour periods in the morn- FM broadcasting to public transit ing and late afternoon. Rates in vehicles is entirely separate and dis- each of the tinct from AM broadcasting. The Transit Radio cities At Shopping Centers problems are different, the program- are based on a formula of TIME approximately 75c- per -thousand ming approach is different. SIGNALS Music is the keystone of Transit guaranteed passengers (at 260 - Radio programming -good music, me- time frequency). To determine WHO HAS ORGANIZED lodic popular tunes by the nation's the rates, passenger -count audits leading orchestras and vocalists. are averaged by half hour TRANSIT RADIO, INC.? News headline roundups lasting periods. The Transit Radio idea and or- two to three minutes are broadcast Class "B" and Class "C" Time ganization have been fathered by every twenty to thirty minutes. Time men and companies whose suc- signals, weather reports and sports include the daytime shopping scores add to the relaxing enter- hours and the later evening cesses in radio and advertising are tainment. hours respectively. Similarly, nationally recognized. Special feature Programs passenger -counts are used as the These founders and stockholders Commercials, live or transcribed, basis for determining rates of of Transit Radio, Inc. are substan- are limited to 50 words or 25 seconds. $1.00 - or - less - per - thousand tial, multi -million dollar companies. "Minute Programs," combining en- guaranteed passengers (at 260 - A solid organization has been tertainment with commercials are time frequency). formed, one with which you can acceptable. Homemaker hints, oddi- deal in complete confidence: ties, sports facts and similar quickie An Audience In Transit transcribed programs come in this Riders are close to points of WIeC WCTS- Cincinnati The Yankee Network category. These programs can, of Times -Star WJW- Cleveland, Ohio course, feature nationally known or sale, actually within minutes of 550k -St. Louis WMAR- Baltimore Sun local celebrities previously identified outlets where your advertising Star.Times WWOC- Washington, O. C. with the sponsor's advertising. can be translated into sales. RPRC- Roustan Pest WBBF- Evansville, Ind.

Page 14 March 21, 1949 BROADCASTING Telecasting A NEW VOICE...A NEW MEDIUM! Cost Who "Listen-As-They-Ride"!

MR. & MRS. "EVERYBODY" AND FAMILY )ft END Or) RIDE THE BUSES AND STREET CARS Nj , LINE

-;,` 80 to 82 Per Cent of the General Public Rides Public Transportation in Urban Centers, All Income Select Your Audience! Classes Represented Pick the time and you pick the audience you want! Accurate data Transit Radio puts advertisers in can be supplied on audience -com- contact with this market in motion. position at various times in every Often the passengers' first ports of Transit Radio city. call are retail outlets. The Psychological Moment _p- ., To Influence Customers "We won't move o step until Gene Krupa finishes playing Drumboogie'' Advertisers are offered the dis- tinct advantage of literally getting in the last word. A large percent- Do Passengers Like Transit Radio? age of transit riders are headed somewhere to buy somebody's "Yes Is The Overwhelming Answer products. You can now catch their "! ear just before they get off at fashion Over 95 %p Approval by 31,943 Passengers Interviewed department stores, stores, drug stores, and jewelry stores - in 8 Transit Radio Cities and homeward bound at neighbor- Public Transit Companies are organizations were employed to hood food, drug and shopping understandingly sensitive to pub- get the approval and disapproval center stores. lic opinion. They approached the votes of the passengers. Visualize the extra payoff in awarding of franchises for transit Each of the surveys was con- sales when the commercial urges 6:00 -7:30 A.M. - radio broadcasting conservatively. ducted while advertising was being "Get X Brand of hosiery" before Factory workers First, commercial operations on broadcast..The over 95% approval a customer gets off at a department a test basis were conducted for a by riders is one of the most en- store -"Get Z Brand of meat" be- 7:30-9:00 A.M. - period of time to allow thorough thusiastic endorsements ever ac- fore a customer gets off at a corner White collar group study. Then independent research corded a new medium. food store. Local Coverage Unequaled By Any Other Media Seasonal Products Can Be Tied in Transit Radio very nearly ap- With Local Weather Conditions proximates total coverage in the growing list of cities where it is The sales curves of many prod- weather beverages, electric fans, in operation. ucts and services are inseparably insecticides, frozen foods and other In each city, ranging in size linked with temperature fluctua- familiar examples. from large to small, the number of tions and weather conditions. Ad- Transit Radio stations will co- daily riders on the average week- vertising timing is all- important. operate fully so that advertisers in day just about equals or exceeds Some of these seasonal products this category can capitalize fully the total population. include rainwear, anti -freeze, hot- on the flexibility of this medium. For example, in St. Louis with a population of 1,238,361, average daily rides on 1,290 Transit Radio 8:30 -9:00 A.M. vehicles totals 1,342,402. In Hous- - ton, population 558,979, riders on School groups 600 TR vehicles total 419,059. In Huntington, population 100;486, riders on 80 TR vehicles total 75,906.

TRANSIT RADIO MARKETS Franchises are in Negotiation in Practically Every Major City from Coast to Coast The following cities are currently in operation: Cincinnati, Ohio; Covington, Ky.; Des Moines, la.; FM AUDIENCE AT HOME IS "BONUS" Houston, Tex.; Huntington, W. Va :; 9:00 -4:00 P.M.- Kansas City, Mo.; St. Louis, Mo.; The Housewife -Shopper Programs broadcast to Transit rather than to population. Tacoma, Wash.; Topeka, Kans.; Radio vehicles via FM simultane- This fact is reflected in the esti- Washington, D. C.; Wilkes -Barre, 4:00 -6:30 P.M.- number FM in the Pa.; Worcester, Mass.; Allentown, ously reach homes in the area mated of sets Homebound shoppers, with FM receiving sets. following typical Transit Radio Pa.; Evansville, Ind. The size of this bonus audience cities: St. Louis 50,000, Cincinnati Because of the rapid addition of students, workers 30,000, Washington 70,000, Houston new Transit Radio markets, please varies from city to city, apparently 6:30 -11:00 in ratio to the aggressiveness with 25,000, Baltimore 67,000, Worcester consult your nearest Transit Radio P.M.- which FM sets have been promoted 7,500. office: listed below. Entertainment seekers TRANSIT RADIO, INC. NEW YORK: CHICAGO: PHILADELPHIA: CINCINNATI: 250 Park Avenue -Mur. Hill 8 -9254 35 East Wacker Dr.- Financial 6-4281 Alden Park Manor -Victor 4 -1021 Union Trust Building- Dunbar 7775 William H. Ensign, Manager Frank E. Pellegrin, National Sales Mgr. Arnold Nygren, Manager Richard C. Crisler, Vice -President BROADCASTING Telecasting March 21, 1949 Page 15 Hats Off mmmmmmmmmollmmlummlmmm mmmmlmmmmmmmmmmmmmmmlmmmllimmmmmmlmmmmmmullmmmmllllemmemmmmlmuulnulum tunity, indeed, of operating in the public interest and service. EDITOR, BROADCASTING: I believe the manner in which I have just been TELE- WISED. KVNI instantly responded to a

And in appreciation-a pot full of pressing need is . an enviable posies to the Chicago Television example for the entire broadcast Council on its First National Tele- industry. When the flash storms vision Conference. The writer, for (Letters are welcomed. The editors reserve the made roads almost impassable over one, found the three -day (March right to use only the most pertinent portion,.) night, it became necessary on a 7 session delectably moment's -9) flavored IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIImImIIIIIIIIIImIIIIIIIIIInmmIIIIIIIIIIInIIIIIIIII PI' ,,,,Li,1111111111110111 notice to inform a school with the meaty matter so seldom population of over 2,100 pupils that dished up at radio and advertising ately, let's give the Chicago Televi- Public Interest classes had been cancelled and that, association conclaves. sion Council credit for a job well for the sake of safety, no one Most of the conference's discus- done and commission it official EDITOR, BROADCASTING: should attempt to negotiate the sion leaders disclaimed the title agency in charge of staging an roads. A few brief announcements "television expert." And maybe it's annual National TV Conference The local radio station (KVNI) to this effect were made over the this common bond of inexperience along the same practical lines as has long been heralding itself as local radio station shortly after in the medium that induces TV's this year's. operating in the public interest and 7:15 in the morning on February Babes in the Woods to so generous- Howard M. Paul service. A pledge of this sort is 10. The result -less than 1% of the students appeared that day for ly share their meagre but succulent Radio -TV Director one thing, but putting it into action morsels of information with W. D. Lyon Co. classes. their is quite another. The recent Rash fellow explorers. If that be true, Cedar Rapids, Iowa Naturally the weather conditions then based on the success of the (EDITOR'S NOTE: Success of the storms (February 9 & 10) which described had their effect on many CTC First National Television Conference Conference let's found a Society augurs well for the future of telecast- shattered all records for the already business operations throughout the For the Prevention of Television's ing in the Midwest. Hats off to the snow -bound Pacific Northwest gave area with the result that the sta- energetic and aggressive Chicago Tele- tion Growing Up. Or, more appropri- vision Council.] this station a challenging received calls from the fire oppor- department, the highway department, the telephone company, the e eeeeeeeeeeeee sheriffs office, employment service, bus lines, taxi companies, the Boy Scouts, the Chamber of Commerce, the power company, fuel dealers, grocery stores, the public library e and over 10 other schools in the area. Each call received a courteous, cooperative reply from the station e and suitable announcements were Mellow Voiced ANNOUNCING aired in each case as a public service. Many of the difficulties incurred by the storm were circumvented as WITH A SALES THROB! e a direct result of this station's willingness to operate in the public interest and service. e G. O. Phippeny Superintendent of Schools ALLAN AVERY'S e Coeur D'Alene, Idaho "TODAY'S TEMPOS e Near Miss EDITOR, BROADCASTING: Sunday's 12:05 p.m. to 12:30 p.m. CST segment You will no doubt recall the edi- e torial you wrote in your October (Continued on page 18)

WHHM Sta. B. Sta. C. Sta. D. Sta. E. Sta. F. e School Dismissed? 4.9 3.7 3.0 2.2 1.9 0.7 e THE OLD story about the Source Hooper's Continuing kid who burned down the Measurement school so he wouldn't have to attend has showed up In Baltimore again -this time with a modern touch. With a heavy snow covering the 1 city, morning record men Jim and Phil Crist were in- forming WFBR Baltimore * Ask any 1 listeners whether or not the various schools would be FORJOE & CO. open. About half an hour H H after they were off the air an representative I irate principal called to find Independent - - but not Aloof out who had told them hie school would be closed. It seems that "20 teachers have Memphis, Tennessee failed to show up, and, likewise, over 200 pupils]" The Patt McDonald, manager lad who came through with that "Baltimore Gag" must be congratulating himself on finding that by the twist of a * MEMBER ASSOCIATION OF INDEPENDENT METROPOLITAN STATIONS telephone dial he can dismiss a school through the medium ME e e e e e e e e e e e e e of radio. Page 16 March 21, 1949 BROADCASTING Telecasting t s t t 1540... t t BY ACTUAL MEASUREMENT* 1 t 1 t NORTHEAST t t t t IOWA'S MOST 1 t POPULAR FREQUENCY Take Howard County, Iowa for example. This rich and pros- pering community has its borders 95 miles from KXEL's transmitter, yet here in this rich market area KXEL holds up to 54.3% HAS of the listeners. This is four times as many listeners as WHO and up to ten times as many listeners as WMT. Shown below are the distribution of listening homes among radio stations in Howard County from 7:00 A.M. to 12:00 Noon. * Facts taken from Conlan's newest Comprehensive Study of Listening Habits.

7:00 to 8:00 to 10:00 to TOTAL ;CHANGED 8:00 AM 10:00 AM 12:00 AM MORNING

KXEL 38.5% 54.3% 50.0% 50.0%

LISTENING WHO 30.8% 14.3% 11.5% 18.2%

WMT 1.1% 5.1% 5.0% 5.7%

The fact that KXEL holds the lion's share of listeners in this rich HABITS Northeast Iowa market area during these hours is only half the story, for Howard County is only part of the great KXEL North- east Iowa market audience. The most important half is the undisputed fact that KXEL does give more listeners per dollar. t t Look at these amazing cost figures. During the 7:00 to 8:00 AM period, KXEL holds 38.5% of the . . listeners and costs only $110.00 for this hour of time. WHO holds only 30.8% of the listeners -yet costs $230.00 for this same amount of time. WMT holds 7.7% of the listeners and costs $120.00 for this hour. (Cost figures taken from Standard Rate & Data.) IN is You are not getting Here the unvarnished truth. your money's worth of listeners, if you are trying to cover Northeast Iowa, without KXEL. Get the complete facts on Northeast loam's listening habits. Call your Avery -Knodel man or write direct to KXEL. KXEL 50,000 WATTS ABC JOSH HIGGINS BROADCASTING COMPANY IOWA WATERLOO, IOWA Represented by Avery- Knodel, Inc. ABC OUTLET FOR CEDAR RAPIDS AND . . WATERLOO, IOWA MIN BROADCASTING Telecasting March 21, 1949 Page 17 derful coverage of television. Open Mike My one regret is that more space (Continued from page le) is not devoted to the production, 1948 issue of BROADCASTING re- programming, and talent picture. garding my open letter to you on Aneta Dixon the subject of The Giveaway Craze. 7557 Wilson Drive There is an article in the March Hollywood, Calif. issue of Cosmopolitan which tells

the story of the family of Milton IIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlllld Farber and Stop the Music ... it is the anniversary story of one year WE after the Farbers won $20,000 on :tali on Radio

Stop the Music. 1YIlilllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllll IIIIIIIIillllllllllllllllllllllllllIIllllllllll In reviewing her experience . MODERN RADIO ADVERTISING. By Mrs. Farber writes: "If I had had Charles Hull Wolfe. 738 pp. New York: heart trouble, I would have dropped Funk & Wagnalls Co. $7.50. dead right then." A WEALTH of up to date infor- My reason for writing to you mation on all phases of radio advertising is contained in Charles DON'T again about this subject is . . Hull Wolfe's new book, Modern Ra- the fact that . another great giveaway of $35,000 took place on dio Advertising. Whether the read- Stop the Music and some unfor- er is a sponsor, advertising man or tunate guy missed out because he broadcaster he will find the book filled with information on how to said : "Army and Navy and get better results from radio. Net- Navy and Army ". . . when he DRAFT should have said "Navy and Army work, spot and local techniques are and Army and Navy." In other covered. Mr. Wolfe is director of the ra- words . . the mere fact that he reversed the wording cost him dio and television testing bureau ... of BBDO and is one few $35,000. I wonder what would have of the men happened if he had had heart in the industry distinguished for trouble? both creative and research activi- INTO ties. He has written commercials David R. Militen for such network shows as Milsten, Militen, Johnson & Inner Morehead Sanctum, Jack Benny Show and Tulsa, Okla. Adventures of Sam Spade and has created radio advertising for Gen- (Ky)! eral Electric, United States Steel, Emerson Drug and others. SNOW 'Box' Helpful The book is broken down into sections, covering fundamentals of in Snow EDITOR, BROADCASTING: elt buyers radio advertising, radio advertis- doesn't m Lately your magazine has been ing techniques, network advertis- Sir, our signal Trading printing new call assignments in ing, spot radio, commercial an- N °, hot ln the Louisville the "Box Score." nouncements, past, present and it's so Audience I find this info very helpful as it (Ky) . but ßM1 future of radio and the opportuni- least a comes to me much quicker than ties in radio. Modern Radio Ad- it welds at big and from other sources. I hope you will vertising is a Printer's Ink Busi- Area that corner of this continue to render this "public ness Bookshelf Publication. every service." practically Guy C. Hutcheson to us, in THE LAW OF FREE ENTERPRISE. By Arlington, Tex. Lee Loevinger. 431 pp. New York: Funk area! & Wagnaus Co. $5.00. important market LATEST in the Modern Industry great 27-county Magazine series books, vol- shine, our of of this rain or othero section Dollar 'Fight' ume, written by a Minneapolis at- Sleet than any torney, describes the legal frame- business EDITOR, BROADCASTING: work more important effective and economic development of is far as much .In your Radiorama section the American free enterprise sys- does almost you refer to WCCO's Fight for tem. The author is a partner in the State Dollars. While it was a fight to the firm of Larson, Loevinger & State, combined! $175,000 the March of Lindquist, Minneapolis. He forrest of the raise for as all the to be Snow-Snow - Dimes, everyone connected with the merly worked under Thurman don't have activity enjoyed it thoroughly. So Arnold in the Anti -Trust Division around, you in the interests of accuracy let's of the Dept. of Justice. WAVE note? call it Cedric Adams' Flight of "The law of free enterprise," With you out - we help dig Dollars. And thanks for using the says the author, "is at once both a bound! Shall photograph in your March 7 issue. definition of the meaning of our Tony Moe basic economic concepts and an WCCO Minneapolis outline of the standards which business must observe if enterprise is to remain free." In the opening chapter Mr. Loevinger examines Good Coverage the roots of free enterprise and discusses the legal framework of EDITOR, BROADCASTING: business, our economic origins, the Since first becoming ac- principle of competition and our quainted with your magazine while national policy. 970 KC WATTS overseas with AFN- Berlin ... I Subsequent chapters deal with WA 5000 have thoroughly enjoyed your ex- the scope of national law, forms of AFFILIATE cellent publication. economic cooperation, restraint of B C REPRESENTATIVES N NATIONAL Personally, I have learned much trade, discrimination between cus- about radio from BROADCASTING, tomers, kinds of competition, mer- in law FREE & PETERS. especially concerning the overall ger and monopoly, teeth the commercial picture, the 'business' (anti -trust, criminal prosecutions side of radio, and the problems of and penalties, government civil management. You also deserve an- suits), balm for business injury other word of praise for your won- and the future of free enterprise.

Page 18 March 21, 1949 BROADCASTING Telecasting Ga:tiEIci,54:61S,1,,-41,:4MA-*t4a+GEv^Siv.,9'FEpPZGrF}YaFBi_Gt`.TeT:.w:zá =0-$f.-óa::.-Ast_ r:.x..T...... --.as-+.r.. _... _.cvw..l.....a.,..al.n.-.e¿-..w..^ïife..a+.-^^fw:<

,_Ç:.,_,5....w-n -^sr.:?'T. . :-;--^`-b::x3?',..- zr_

Fast delivery when it is needed,- better delivery l is asked on all orders, that is what we aim for than - (I S here at Gates,- and customers appreciate it. But °E<. °o 4" it: T appreciation is just the beginning of a very pleasant + yjen r +P4 relationship with a Gates customer. C°taa: 4. wee s to Through the years you find out that this same bánt v a t° toe o tO aa°" °b service is more than a time" a qr "one proposition, - that teeheV +m4 .to An'tet 4 the high quality you want is the high quality you get, ,a e e m, ó °a -that the attention given your order,- whether it is t°d ° á o n yOW+ b eyt for 10c or $10,000 is the same,- prompt, courteous a°Bo ^°e°^`t ' Z ' ehL e Le t < att and efficient. t n Ad 4NtetMte0 o h1 b ts "° 4

enNladx.l C Salta Malb Company. 10111 E Streets 11.11 Tel. Met -0522 Noaalen' Mauston Malm Supply Ce., Cie, atLalaeel TN. CM-1701 Mtla.ta 5e04u14 OmlriWlia< Ce.. 475 1aaeNraa SI. M I Tel. AT-4401 ,... atra Cane/. ameno Company, 211 51. Sxraa.l Slrxl. LasYleme Cata Malm Ce.. 1512 SleCemas he., hmeu TN. LT 2.1111111 IhnIMlWapa. 40 Walt Mea Ted IN. 111-34711 faxr1 St.. Clry _/' ,. 1 IN '49 ::`":,_-^:' IT'S THE GATES LINE BROADCASTING Telecasting/i March 21, 1949 Page 19 This summer ride the crest of the wave! TAKE 13 WEEKS WITH PAY...ON WCCO

Summer business is BIG business in the Northwest. And Summer listening is

BIG listening. That's why 48 top-level local and national spot advertisers (30%

more than the year before) stayed on WCCO all year 'round last year. With-

out a Summer hiatus. They found that sales ride high when you ride along

with WCCO during the 13 Summer weeks.

...Because annual retail sales in WCCO's 6 -state Northwest territory

soar just about as high during June, July and August as in any other season

of the year. More than $699,000,000!

...And because during these months in the Twin Cities, WCCO delivers

an average daytime Hooper of 6.0 -58% better than any competing station.

(Throughout the 6 -state area surveyed by the WCCO -CBS Listener Diary in

May 1948, WCCO averages 200% more audience throughout the entire week than any other Twin Cities station.)

To make your sales go up with the temperature build up your WCCU -and Minneapolis-St. Paul 50.000 watts strength for the Wintertime -hitch a tow with WCCO this Summer. Join the Columbia Owned blue -ribbon list of sponsors who have found it pays to advertise on WCCO Represented by RADIO SALES Fall, Winter, Spring -and Summer. Make your reservations now with us or

your nearest Radio Sales office... for a wonderful 13 weeks with pay.

All source material available on request. For Profitable IT¢atut¢ at the Wiwi Selling INTEREST of Louisville citizens in their municipal government has been heightened by weekly sessions of the "gripe" court broadcast over H WINN Louisville. Accepting the suggestion of a newspaperman, Louisville's Mayor Charles P. Farnsley instituted the "gripe" court April 5, 1948. At sessions held at 8 p.m. the first Monday of each month and at 10 George Partridge, WINN public a.m. on all other Mondays Louis- service director, displays exhibit (WDEL ville residents can-and do -take for benefit of Mayor Farnsley at their complaints straight to the one of the "gripe" court sessions. Wilmington, Del. mayor. Mayor Farnsley, commenting on goes into a huddle with the "gripe" the success of the project and an- court complainant and the head of nouncing his intention to continue the city department involved. What it, said: "Folks need to get things each has to say is put on the air by off their chest but, more than that, WINN. IN EASTERN they need to feel that they have a The "gripe" court is held in (WGAL voice in the running of the city. Louisville's city hall aldermanic NORTH CAROLINA Lancaster, Penna. And, if they beef at me, I can beef chambers, and the room is packed right back at 'em. That gets things week after week, WINN reports. TOBACCO IS KING f done faster." Civic improvement groups, parent-. If a citizen complains about the teacher associations and other or- inadequacy of sewers, or the need ganizations come to present peti- for stop lights at certain intersec- tions. Political science classes tions, or the unfairness of a pro- come to listen. And politicians 1WIKBO posed occupational tax, the mayor come to learn! Harrisburg, Penna. on 19l! ,Aecounts D E ARMY taught many a this field unpromising. So he de- young man to play follow - cided to try some other phase of the- leader, but it gave lanky advertising. WORK James O. Luce, J. Walter Thomp- Eventually he got a job in the son radio timebuyer, an urge to do market research department of York, Penna. just the opposite. Jim was brought J. Walter Thompson Co. Ironical- up in a family dedicated to the law. ly, Jim Luce, brought up in the His uncle was a judge, his brother law and carefully isolated from Covers This Rich a lawyer, and Jim just naturally math, found himself working with drifted into law school after grad- figures all day-and liking it. Market ...with a uation from the U. of Wisconsin. After several months in this de- But Blackstone et al lost out at partment, Linnea Nelson, the agen- King -Size Voice! WRAW the half -way mark -the Army cy's chief timebuyer, added him to came in and gave her staff as assistant Reading, Penna. Jim a new adventur- on radio research. Mutual Exclusive ous spirit. When dis- Now Jim handles charged he decided radio and television in this Area. not to finish law timebuying for the school, but to seek his JWT New York of- Write or phone us or our fortune in New York. fice portion of Ford He comes from Dealers, Atlantis National Representative 1WES Plattville, Wis., a Sales Corp., Roches- Easton, Penna. town "without even ter, for which he a radio station." buys spot time for "Maybe," said Jim, French's Instant Po- "the fact that I cor- tato, and for the responded with a fe- J. B. Williams Co., male agency copy- Glastonbury, Conn. writer in New York (shaving products). while I was an in- He works on other ''THE VOICE OF fantry supply ser- assignments as they THE GOLDEN PLAIN" geant had something develop. to do with it. This Jim Luce is 29, un- WILSON, N. C. gal migrated from and Represented by married current- Plattville and gave JI M ly enjoying a new 5000 Watts -Full -Time ROBERT me word pictures of the glamourous apartment in Manhattan. He is MEEKER life of the Manhattan intelligentsia learning to cook and is intensely 590 Kilocycles which sounded great." "product- loyal," claiming remark- Serving 1,125,000 People A S S O C I A T E S able success with French's Instant Los Angeles New York Anyhow, Jim got to the big city. NATIONALLY REPRESENTED Potato. He also uses J. B. Wil- San Francisco Chicago He didn't know exactly what he BY WEED AND COMPANY wanted to do, but he thought it liams shaving products, but says would be nice to be a copywriter. the Ford is still in his future. With no impressive bulk of samples Stimulated by market and radio STEINMAN STATIONS to show, however, he quickly found (Continued on page 75)

Page 22 March 21, 1949 BROADCASTING Telecasting Then better prepare a special place of honor on will highlight the issue -there will be many other your desk for BROADCASTING's NAB Convention important business features...and, of course, the issue. It's one you'll want to have around for a usual expert BROADCASTING coverage of all regu- long time.' lar and Convention news. In this issue (April 11) radio buyers and sellers Guaranteed circulation for the Convention issue will get... for the first time...complete, up- to -the- is 18,000...2,500 more than our weekly subscription minute billings of the nation's leading radio adver- list. It's the most valuable circulation in broadcast- tisers, by product groups. ing...including, among others, every national and The listings will cover both network and spot... regional advertiser and agency in the country. and include 27 major categories (drugs and cos- metics, food and beverages, cigarettes and tobacco, etc.)... itemized by how much the advertiser spends, *It's one you'll probably want to have an ad in, where he spends it and what his money buys. too. Advertising deadline: March 28 ... regular In addition to this copyrighted analysis -which rates. Wire reservation collect today!

NAB CONVENTION ISSUE- APRIL 11,1949 IT'S EASY, IF YOU KNOW HOW!

FIGHTING a fire in a steel skyscraper is different from handling one in a two-story home -and it's the same way with radio in different parts of the nation. The Southern listener is a little different from people in other parts of the country. He does respond better to radio programming that caters to his special preferences and atti- tudes. KWKH knows all this and has used the knowledge for twenty -three years. Hence we are years ahead in radio Know - How and listener- acceptance in this market. Whether you sell tobacco, tractors or toasters, you'll find this KWKH Know -How a big "plus" in our four -state area. Write us today or ask The Branham Company. KWKH Texas SHREVEPORT LOUISIANA

The Branham Company Arkansas 50,,000 Watts CBS Representatives Mississippi

Henry Clay, General Manager Vol. 36, No. 12 WASHINGTON, D. C., MARCH 21, 1949 $7.00 A YEAR -25c A COPY

HOW'S BUSINESS? TRENDS Finds Radio Rise Tapering Off By ROBERT B. LUCE to get ahead in 1949's changed ming means listeners, and listeners ments were the best means for HOW'S the broadcasting business? economic climate. "Work like bring advertisers (Table II, page getting additional sales. Has there been a "disinflation" in hell "; "Sell! Sell! Sell! "; "Get 84). There were other specific sug- as in of out and get "; "Make calls and Next most effective way to pro- gestions for broadcasters. Among radio other scattered areas more were economy? Is business harder to calls" -these phrases duce sales is promotion, station them: the on many a get? Who com- written ballot. managers said. And radio was "More basic sales tools for all- are the toughest With the day of constantly ris- radio-audience figures, response suc- petitors? How can a station man- voted the best means to promote cess stories." ager best boost ing sales curves ending, BROAD- radio. Of those who ranked promo- "Developing cooperative advertis- CASTING asked managers ing sources." his sales? station tion as a sales lifting method, "Station reputation through public point blank how they increased 40.3% said radio was the best service." These were the time sales. A better sales staff was media to use. Another 29% said "Providing advertisers with good BALLOT questions asked advice on the use of their advertis- the answer of 38 %. About a third newspaper promotion was the way ing dollar." broadcasters i n said programming was the way to get time sales. 18th From this survey, it is evident the nation- to attract advertisers -program- A scant 4.2% said rate adjust- wide BROADCAST- that station managers want good men to good pro- A Continuing Study ING TRENDS sur- tell their story, vey, conducted by gramming to sell, and enough facts cf the Research De- and figures to demonstrate radio's Executive Opinion partment of effectiveness as an advertising BROADCASTING. medium. One year ago there was no ques- "Disinflation" has made the ad- tion about the trend -it was up. North Central vertiser more cautious, according Today it is tapering off. Broadcast- Up to 52:3% of the station managers. .8 & ers reported in an almost 60 -50 New England They said their advertisers were Middle Atlantic more inclined to cut their appro- ratio when asked whether business Mountain & Up 1.1 as a whole was up or down in re- Pacific priation to save on business ex- cent months. Off 2.1 penses. Consequently it is harder In a regional analysis (see map) to sell advertising now than it New England, the North Atlantic I was even a few months ago. States and the whole North Cen- South Central South Atlantic Only 22.1% of broadcasters think 2.3 tral area report slightly increas- Off .8 Off their advertisers are increasing ing sales -while in other areas, in- budgets to meet customer resist- cluding the Pacific Coast and ance. About one -fourth report Mountain states, the South Atlan- advertisers' thinking unchanged. tic and South Central, the trend is Taken together, the station man- down slightly. agers are split about evenly in their reporting-half say adver- Wide Fluctuation The current trend in the various regions of the U. S. (Continued on page 84) Individual stations, of course, showed a great range of difference. The bulk of stations reporting from all areas showed fluctuations of not more than 10% up or down. Not FCC Concern -Paramount Some reported gains or declines of ANTI -TRUST 20% or more, but they were few in number (See Table I, page 84). THE QUESTION of motion- picture companies' right to own radio and had occasion to consider whether General economic conditions were television stations -a multi -million -dollar question stemming from anti- or not its policy toward newspaper credited with causing the decline in trust suits -appeared to be moving toward a showdown at FCC last applicants should be considered station revenues, where declines week. applicable to motion -picture appli- appeared. Only 27.7% of those On the heels of a plea by 200 cants." who reported a decline in business Century -Fox Film Corp. for a FCC Chairman Wayne Coy Mr. Coy made plain that his said it was due to competitive fac- prompt decision [BROADCASTING, meanwhile cast unofficial light on observations represented his own tors-the remainder said "disin- March 14], Paramount Pictures another phase of the motion -pic- views and not FCC's. Nor should flation" of the economy was re- told FCC last Thursday that anti- ture question by telling Executive they be considered an expression sponsible. trust proceedings outside of radio Director Gael Sullivan of the of opinion on the pending anti- Aggressive selling repeated are not its concern, and that to dis- Theatre Owners of America, in trust question, he added. - he did over and over again -was empha- qualify anti -trust violators would response to questions, that , Retains Poster . sized by broadcasters as the way mean a "sweeping reorganization" not think movie exhibitors should of the U. S. radio and TV struc- be disqualified mgrely because they Paul A. Poker, foribir FCC ture. are exhibitors. chaátgnan and dow' a member of the NOTE: BROADCASTING TRENDS re- "The business establishments in But he reminded Mr. Sullivlk Washington law firm of Arnold, sults are based upon a nation -wide the U. S. which have been un- that FCC has a policy of favoring Fortes & Porter, was retained by cross -section sampling of radio successful litigants in anti -trust non -newspaper applicants over Paramount to assist its regular station managers and owners. The a blue- ribbon those with newspaper affiliations proceedings constitute Washington courñ'sel, Duke Patrick "Business Conditions" survey sam- list of American industries and it when it has to make a cho'léa and ple includes 12% of all AM station would be contrary to "law, policy otjlex.factors are equal. "However," of Hogan & Härtson, in the fight managers. and common sense" to rule them he added, "as you are probably to clear its qualifications on the out of radio, Paramount declared. aware, the Commission has not yet (Continued on page 60) BROADCASTIN.G. Telecasting March 21, 1949 Page 25 ORDER At a session of the Federal Com- munications Commission held at its Health, Trusteeship Win FCC Delay offices in Washington, D. C., on the 17th day of March, 1949; The Commission having under con- RICHARDS sideration a request by counsel for Mr. G. A. Richards, dated March 16, 1949, PRECARIOUS HEALTH and an the Commission itself forwarded a Taxation." for a 30 -day continuance of the hearing offer to give up voting control of copy of a letter it had received He thought Mr. Richards "may now scheduled in the above -entitled matter for March 23, 1949. his three stations brought a post- from one of his physicians. Their look forward to continuing to live IT APPEARING, That counsel for ponement Friday in the FCC hear- unsuccessful bid fora personal ap- for some years to come" if he re- Mr. G. A. Richards has made repre- sentations supported by affidavits of ing slated to have started Wednes- pearance for Mr. Richards a few frains from business activities and his physicians, that a continuance of day (March 23) on the news poli- weeks ago was made only because takes the rest he needs, and "if the hearing is necessary; cies of G. A. Richards. the hearing seemed inevitable and some amicable and satisfactory IT FURTHER APPEARING, That counsel for Mr. G. A. Richards has in- Counsel for the owner of KMPC that appeared the least strenuous way can be found to terminate the dicated that in view of Mr. Richards' Los Angeles, WJR Detroit and course, Mr. Wheeler said. proceedings pending before the health he intends within 30 days to submit to the Commission an application WGAR Cleveland offered to submit, Dr. H.B. Steinbach, Detroit physi- FCC so that [he] may be relieved to transfer the voting control of all within 30 days, an application for cian, told the Commission in an affi- of this threat to his health and stock owned by Mr. Richards in the transfer of Mr. Richards' voting davit that Mr. Richards' life "is in life." three corporations named above; IT IS ORDERED that the request Control via a "trust or other agree- great jeopardy and could well ter- A similar view was expressed by for continuance is granted and that which will the hearing date of March 23, 1949 is ment" they promised minate at any moment" unless he Dr. Roy E. Thomas, Los Angeles cancelled; meet FCC's "fullest requirements "ceases at once all business and heart specialist. He said "there is IT IS FURTHER ORDERED, That approval." which have a tend- a any transfer application intended to and ... other activities more than strong possibility that be filed shall be filed with the Com- The Commission, by majority ency to lead to undue exertion or Mr. Richards' taking the witness mission on or before April 18, 1949; vote, set April 18 as deadline for to worry, strain or anxiety; unless stand would result in his death." IT IS FURTHER ORDERED, That upon the filing of such application the any such application and said it he is immediately relieved of the Text of FCC's order postponing Commission will then decide whether would then decide whether the mental and physical strain caused the hearing, which relates to such application should be designated for hearing in order to determine transfer should be consolidated for by the investigations and hearings charges that Mr. Richards ordered whether a transfer would be in the hearing with the news -policy ques- ... and unless he embarks upon a KMPC staff members to slant news public interest and whether such hear - tion and would also set a new program of complete rest and re- against certain minority groups: (Continued on page 63) hearing date. Affidavits of Mr. Richards' physicians asserting that the scheduled hearing might cost him his life were submitted in support of Skeleton FCC Ahead the 30 -day postponement and trans- MISSION TO PARIS fer plan. The Commission was told by SKELETON OPERATION is in The conference opens about May taken by the remaining Commis- prospect for FCC during the first 18 and officially is expected to con- sioners in the absence of the Chair- Burton K. Wheeler, former Senator at- part and possibly most of the sum- tinue four to six weeks. Some au- man and Vice Chairman or the and now one of Mr. Richards' mer, on the basis of the tentative thorities, pointing to the experience anticipated July "thawing" will be torneys, that the station owner for list of personnel slated to attend of the still- continuing Mexico City delayed. There has been some some time had planned to retire the International Telephone and International High - Frequency speculation that the Commission on March 19 -his 60th birthday. Telegraph Conference which con- Broadcasting Conference, think the wouldn't be able to lift the freeze "Prior to the latest relapse in venes in Paris in mid -May. Paris sessions may continue for until after July in any event. his health which compelled his re- Chairman Wayne Coy is sched- as much as two months. Another question still facing the turn to Palm Springs he had uled to go as chairman of the U. S. Consideration also is being given Commission is the chief engineer - planned to attend a celebration in delegation, accompanied by Vice to suggestions that the Paris dele- ship, a post which has been filled Detroit to be tendered him by his Chairman Paul A. Walker, Gen- gation move to London afterwards only on an "acting" basis since employes on that occasion, at which eral Counsel Benedict P. Cottone, to discuss the so- called Bermuda January 1948. Ralph L. Clark, time he was to have announced his and some 10 staff executives and Agreement on direct radio circuits former FCC engineer and later retirement," Mr. Wheeler wrote in clerical assistants. Appointments between the U. S. and the United a consultant, now director of the the letter asking continuance of the are made by the President upon Kingdom. In that event return to Programs Division in the Secre- hearing. recommendation of the State Dept., the U. S. would be delayed at tariat of the Research & Develop- He said counsel had not been but FCC's own recommendations least to Aug. 1 and perhaps later. ment Board, is considered the fore- fully aware of the critical nature of generally are followed in such Even if the delegates came most candidate [BROADCASTING, Mr. Richards' heart condition until cases. home immediately after the Paris Feb. 28]. But the subject of his ap- sessions, and if those lasted only pointment has not yet officially been a minimum four to six weeks, the brought before the full Commis- group would be away from Wash- sion. John A. Willoughby, senior ington from early May until July assistant chief engineer, is acting at the earliest, since they plan . chief engineer. to go and return by boat. i Under customary procedure, Walker Vice Chairman Comr. Rosei H. Hyde, as the senior TRANSIT remaining member, would serve RADIOÇASTING Comr. Walker will be in charge of telephone aspects at the con- as acting chairman of the Com- AUDITIONING mission in the absence of the Chair- I STUOIO ference and may be named a vice chairman. It is virtually certain man and Vice Chairman. that Francis Colt deWolf, chief Personnel whom FCC proposes of the State Dept.'s International to recommend for attendance at Telecommunications Division, will the Paris conference, it was be a vice chairman of the U. S. dele- learned, include Comm. Coy and gation. Walker and General Counsel Cot - Before the FCC group leaves for tone; Chief Accountant William Paris, the Commission hopes to is- J. Norfleet; Harold J. Cohen, as- sue decisions on several high - sistant general counsel in charge of policy questions- notably the clear - Common Carrier Division; Marion channel case, its proposed rules H. Woodward, assistant chief engi- on giveaway shows, and perhaps neer in charge of Common Carrier television. Chairman Coy has in- Division; Jack Werner, assistant dicated the clear -channel decision chief of the Law Bureau's Common will be out by May 1, and the give- Carrier Division; John R. Lambert, away question is scheduled for Accounting Bureau; John Russ, consideration before the end of Engineering Bureau; Mrs Farrell this month. McGonigal, confidential assistant Unless it comes before they leave, to the Chairman, and Mrs. Lillian Drawn for BROADCASTING by Sid Hix action looking toward lifting of Conley, also of the Chairman's "He just won't do. That voice won't penetrate low gear." the TV freeze will have to be office. Page 26 March 21, 1949 BROADCASTING Txtlecaatiag BUDGETS Aural Network Intact Despite Video Influence By FLORENCE SMALL approximate $6,000 weekly saving explained. "We want our public is not an active participant in GF $6,774,603 on of some on talent. spent relations to reach an audience television at the present time, our DESPITE cancellation on network time in 1948. a national scale. Television is still interest in the medium is con- is no widespread It plans advertising, there to retain the more than one dozen too much a matter of local cover- siderable, and we are continuing to evidence that network advertisers network shows for various prod- age." study and explore the field." are planning in the near future ucts during the next season. In As for its 1949 fall plans, U. S. "We have, however, no definite to curtail their use of radio in addition, the two half -hour tele- Steel will move its hour -long radio plans for immediate operation," he favor of television. vision shows, Lambs Gambol and program The Theatre Guild on the admitted. That was the conclusion reached Author Meets the Critics, are Air from ABC to NBC, Sundays, Deviating somewhat from the by BROADCASTING after a series of scheduled to continue under the 8:30 -9:30 p.m., effective Sept. 11 prevalent "wait and see" theme, interviews with a representative GF banner next season. for 39 weeks. In addition, on June the Ford Motor Co., it was under- group of high- budget radio adver- U. S. Steel Not Using TV 5, the company will sponsor a stood, has advised its more than tisers. summer program for 13 weeks fea- 6,500 dealers (who are currently On other hand U. S. Steel Procter & Gamble plans to con- the turing the NBC Symphony Orches- sponsoring Fred Allen on NBC tinue its entire radio schedule Corp., which spent $1,052,090 in tra in the same time segment, until this season's end) to divert to next season with an annual ex- 1948 on institutional advertising 8:30 -9:30 p.m., Sundays. television next season the budget al- penditure exceeding $18 million in network radio, does not plan to Another major radio advertiser, located to radio this year. How- and including 33 network shows. go into television as yet, an official Lever Bros., which spent $5,317; ever, the parent company plana of the organization revealed. As for video, William Craig, 036 in 1948, is not now using to maintain its hour -long Ford "Television currently has a limited television, although it was one of Theatre program on CBS. The manager of television program- audience, and since our adver- ming for P & G, told BROADCASTING the first advertisers to use the firm also will sponsor its 60- minute is mostly of public that "Procter & Gamble is still tising that medium. Michael J. Roche, ad- Ford Television Theatre once a feeling its way, gathering informa- relations, the video audience is vertising manager of Lever Bros., month, as well as a half hour tion and experiences and watching much too limited," the spokesman explained that "while Lever Bros. program, The Crystal Ball, for the developments very carefully. Right other three weeks in the month. now we have a television program, Thus, indications seem to be I'd Like to See, on the NBC east- that while television is gaining, ern television network, which will radio is not yet suffering any ap- be replaced April 5 by a new preciable loss. The key is prob- series, Procter & Gamble's Fire- ably to be found in two factors: side Theatre. Further than this, (1) A number of radio advertisers we are not prepared to announce are re- allocating their budgets to any definite future plans." include television, but are doing so with "new" G. Mortimer vice money and at no Charles Jr., loss to radio; president in charge of marketing and (2) new advertisers who have not been using for General Foods, expressed some- radio, what the same point of view when or have been using spot radio at most, are entering strongly he said: "Tentative long range into television. sales and advertising planning is A random a part of good marketing. Final example of the first type of decision on the selection of media, advertiser is the Ronson however, is made Art Metal Works, which spent from quarter $631,861 to quarter. We are naturally in- on network radio last year, and which intends to con- terested in both radio and televi- tinue sion. Certainly both have a very that appropriation while increasing its television budget. real place in our promotional Salient examples scheme. And use of two of the second our the group of clients include media is based on what they can Admiral Corp., a non -radio user, with a deliver on mass selling opportuni- half -hour NBC ties, which is what we need for -TV show Admiral Broadway Revue; Bigelow-San- our type of products." in areas not yet served PREPARATORY to introducing Old Judge Coffee new ford, with its Bigelow show on GF will continue with all its the firm has placed its advertising with Gardner Advertising Co., St. Louis NBC -TV; Bonafide Mills, with radio network shows. In one case, effective April 1. Drawing up plans for the campaign, which is slated to use Stop Me If You've Heard This the Burns & Allen show, the com- radio programs and spots plus video where available, are (I to r) George A. One on NBC -TV; Pioneer Scientific pany has retained the NBC time Vols, Gardner account executive; Joe G. Wick, president of Old Judge Corp., with Pioneer Polaroid Magic for another show, Father Knows Coffee Co., St. Louis, and L. C. MacGlashan, executive vice president of the Show on CBS -TV, and A. Stein Best, which will amount to an agency. & Co. with Identify on ABC -TV.

EMPLOYMENT Labor Bureau Study Rapped by Some Broadcasters By J. FRANK BEATTY differentiate factually between staff liminary report on job chances to EMPLOYMENT in the broadcasting industry "will probably continue and free -lance talent. to the VA states: to rise for at least another year or two but at a slower rate than since the Worst of all, in the opinion of The development of television has not yet gone far enough to indicate war," according to an occupational study by the U. S. Bureau of Labor some critics, the BLS -AFRA sur- how severe its impact on AM and FM Statistics. The study was conducted for the Veterans Administration. vey results appear to be based on broadcasting will be, but the likeli- hood is that there will be a long - The bureau figures, however, the assumption that all AFRA run downward trend both in staff that work in television will increase released a members are qualified to work in employment and in the amount of industry. It. recently work for freelance artists at AM and for many years though it may study based on a survey of AFRA radio, since prior experience is not FM stations. never reach the employment level members [BROADCASTING, March required for union membership. Taking all occupations together, the in total number of people employed in sound broadcasting. 14]. The talent study is part of the telecasting is extremely small to date. General results of this study will BLS-VA joint radio employment The number of workers needed will This BLS study gave the indus- increase as more stations reach the be published in detail within a few try a dismal employment aspect study. The employment outlook air. But not for many years, if ever, weeks by the bureau and VA. study, soon to appear in detailed is employment at TV stations likely by showing extensive unemploy- to reach the present employment level The bureau was under fire last ment among singers and actors. form, covers all types of jobs from management to technicians. at sound broadcasting stations. week for presenting what some Its figures failed to show the pro - Because the industry is small, it pro- broadcasters feel is a biased pic- portion of time AFRA members In attempting to peer into the vides relatively few Job opportunities, ture of talent employment in the have worked in radio and did not electronic future, the bureau's pre- (Continued on page 57) BROADCASTING Telecasting March 21, 1949 Page 27 TOM CLARK To Address NAB Convention THE BUSINESS side of broadcasting, from time selling to policy picture up to date; Maurice B. Mit- problems, provides the theme of the NAB Management Conference chell, director, NAB Dept. of April 10 -13 at the Stevens Hotel, Chicago. Broadcast Advertising, on manage- Starting with the unaffiliated stations meeting April 10 and run- ment's responsibility in radio sell- ning through the final television * ing; Lee Hart, NAB retail special- session April 13, the conference will as against the regular $32.50 rate, ist, on management's responsibility stress commercial aspects of radio. closed Friday with an estimated in the retail advertising field. Sev- A business topic will be discussed 700 plus registrations on hand. eral surprise features are in the by Attorney General Tom C. Clark, About 200 had registered for the planning stage. who has accepted NAB's invitation Engineering Conference, which has Monday night will be FM's por- to address its April 12 luncheon. a $17.50 registration fee. Unaffil- tion of the Management Confer- Wayne Coy, FCC chairman, will iated stations pay $5 registration ence. Program plans are being speak at the April 11 luncheon. for their April 10 meeting. Ladies drawn up by the FM Executive Atty Gen. Clark is expected to registration is $7.50. Committee, of which Leonard Asch, stress the importance of small busi- The Management Conference WBCA(FM) Schenectady, is chair- ness as the backbone of the nation, opens formally Monday, April 11, man. This will be strictly a top - with retailers providing much of at 12 noon. NAB President Justin level work session with persons the support for radio as one of the Miller will introduce the speaker, prominent in all phases of broad- Mr. CLARK leading small business segments of Chairman Coy. A separate ladies cast operation expected to partici- the national economy. luncheon includes an ice show and pate. FM's role in NAB affairs is taken up at this meeting. Among With the speech expected to be style show. likely to be discussed. The board those on the platform will be Sig carried by at least one network, The afternoon management meet- has approved the idea of substan- Mickelson, WCCO Minneapolis, NAB members will urge retailers ing will be devoted to sales matters. tially increased service for FM president of National Assn. of and other businessmen in local A. D. (Jess) Willard Jr., NAB members but details await board Radio News Directors; Richard P. communities to hear the talk. executive vice president, is expected action on tentative plans to set up Doherty, NAB employe -employer relations Possibility of a. network tele- to introduce Eugene S. Thomas, a three -ply functional association director; Harold E. Fel- vision hookup covering the Midwest WOIC(TV) Washington, who is having AM, FM and TV divisions. lows, WEEI Boston, NAB District and East was considered. Tele- slated to preside as chairman of The whole reorganization ques- 1 director; Robert T. Mason, vision equipment will occupy a NAB's Sales Managers Executive tion may come up at the Tuesday WMRN Marion, Ohio; Harold Fair, prominent part of NAB's annual Committee. With him will be Simon afternoon business meeting of the director, NAB Program Dept.; E. equipment exhibition which opens Goldman, WJTN Jamestown, N. Y., Management Conference. The R. Vadeboncoeur, WSYR Syracuse, sub- chairman, NAB Radio News April 7 as the NAB Engineering chairman of the NAB Small Market ject was discussed by a special Com- Conference starts its formal meet- Stations Executive Committee. NAB board committee which mittee, and Robert K. Richards, met NAB ings. in Washington last Thursday. The director of public relations Time Sales Meeting committee will report to and publications. NAB headquarters felt that addi- the full Brief talks will given, This meeting will go into the board at Chicago but the struc- be by Mr. tion of Atty. Gen. Clark to the Mickelson on building confidence problem of selling time in a grow - tural revamping of NAB may not agenda gives the association one and acquiring of best ingly competitive media market and be completed immediately. station prestige its convention programs. through news broadcasting; Mr. Mr. Clark has frequently shown touch such specific matters as the The Tuesday morning meeting All -Radio Presentation film which Fellows on programming and pub- an interest in NAB affairs and will be devoted to public relations lic relations, Mason served as judge in the by that time will be well through Mr. on the two Voice matters at the management level., broadcaster's place in the com- of Democracy essay contests. He the script- writing stage. Chairman will be Frank King, also presented munity. A panel discussion will awards to the con- Speakers include Leo Cherne, of WMBR Jacksonville, Fla., chair- follow, with all the panel members test winners. Leo Cherne Associates, with a foreman of the NAB Public Relations leading discussion. Pre -registration for the Manage- cast on business conditions; Mr. Executive Committee. The Tuesday afternoon business ment Conference, at the $30 rate Thomas, bringing the radio sales A wide range of topics will be (Continued on page 59)

SPONSOR VIEWPOINT ANA Spring Session to Mull All Media RADIO from the viewpoint of the ters. Several questions are ex- our advertising appropriations," in John Caples, vice president, man who puts up the money will pected on BMB, and ANA mem- which ANA members take part. BBDO, will speak on the topic, occupy a prominent place on the bers versed in the matter will be on Second part of the morning meet- "Have- You the Most Effective program of the Assn. of National hand to supply the answers. ing will consist of two talks, Copy ?" Patrick H. Gorman, adver- Advertisers, holding its spring A subcommittee of the ANA Ra- "What Happens to Selling Costs as tising manager, Philip Morris & meeting March 23 -25 at the Home- dio & Television Committee will be Advertising Expenditures In- Co., will tell of an integrated sales stead, Hot Springs, Va. named to conduct a study of the crease?", by A. J. Gallagher, con- campaign, with the topic, "It Still A thorough analysis of all media radio measurement problem from sultant, and "Advertising Increases Takes the Whole Ball of Wax to is planned, based on the idea that the advertiser's viewpoint, paral- the Value of a Company," by Stan- Pay Off." a transition from sellers to buyers leling those of AAAA and NAB ley Harold Morgan, Brailsford & Television occupies half of the market is underway and media committees. Co. must pull their Thursday morning program. After ' own weight. Wednesday afternoon's Main formal event in the radio Potter Heads Session theme a discussion on media investments will be "Getting More SELL field is a "solid session ', on televi- the Into presided over by Walter Lantz, Opening three -day meeting Your Advertising." Benton sion to be held Thursday morning. will be a Wednesday morning & Lambert & Feasley vice president, pro- Bowles will produce a skit, "Every- Through many of the talks the sub- gram titled "The Financial Aspects the convention will hold "A Solid body Wants to on ject of broadcasting will be dis- of Advertising," in charge of W. B. Get Into the Act:' Session Television." Opening cussed, including that of R. H. Potter, director of advertising op- It will pose the problem of com- speaker will be Walter Craig, vice Bennett, sales and advertising man- erations, Eastman Kodak Co. panies moving into competitive president in charge of television and and ager of Maxwell House Division, ANA vice chairman. A sketch, selling conditions. radio, Benton & Bowles. It is billed as "an up -to- the -minute dis- General Foods Corp. His sugges- "Let's Cut. the Advertising," will Brand Prestige tions covering building of brand be enacted by Wesley I. Nunn, ad- cussion of the problems that the Following the B &B skit, Mr. newcomer into prestige will deal with radio in re- vertising director, Standard Oil Co. television must deal lation to other media. (Indiana), and Robert B. Brown, Bennett of Maxwell House, will with" and will offer some solutions. Don L. The final convention discussion, vice president, Bristol -Myers Co. speak, advocating building of brand Kearney, The Katz Agency, a question- answer period, will go They will be followed by an epi- prestige, and B. R. Donaldson, di- will discuss TV spot announce- into many angles of broadcasting, logue with the subject, "How we rector of advertising, Ford Motor ments with the help of a specially it was indicated 'at ANA'headquái'- have ironed out the fluctuations in Co., will stress product advantages. (Continued on page 83) Page 28 March 21, 1949 BROADCASTING Telecasting can call a corrective." He considered the return to the buyers' mar- Bigger Adv. Budget Likely ket, which he said was occurring, as a return to the normal condi- GENERAL FOODS tions under which the country op- BIGGER ADVERTISING expend- ings, too, reached a new high of spent on radio and television could erates and progresses. He be- itures are likely by General Foods $24,555,752, compared with $18,- change quickly, he indicated. lieved that if the recession were Corp. as the buyers' market inten- 303,594 the year before. Both Mr. Mortimer and Mr. confined merely to price drops, and sifies, according to Clarence Fran- The news conference brought top Francis emphasized the importance not to volume of activity, the ef- cis, chairman of the board. officers into range of newspaper- of television in GF advertising but fect on the economy would be He revealed this at a luncheon men who shot questions at them on indicated that GF still considered minor. news conference in New York business conditions, advertising, its efforts in the medium experi- Also noted was the fact that al- March 15 at radio and television. Only top of- mental. though dollar sales had trebled in which the GF an- ficer absent was President Austin Annual Report the last ten years, earnings were to S. Igleheart, who was ill. less than double the 1949 earnings. nual report report, signed by stockholders was Charles G. Mortimer Jr., vice In the annual Out of each 1948 sales dollar, 5%0 made public. The president in charge of marketing, both Mr. Francis and Mr. Igle- were profit. Back in 1939 earn- report showed GF joined Mr. Francis in answering heart, this was said: ings were 110 on each sales dollar. reached a new questions relating to advertising, "In 1948, our second season of Total assets in the ten years rose net sales high of radio and television. television, we sponsored experi- from $89 million to $222,500,000. $463,336,031,14% Mr. Mortimer said he foresaw mentally a number and variety of Among television programs: Author Meets other GF officers answer- above the 1947 no changes in the proportion of ad- ing questions at the conference figure. It was the vertising monies to be spent on the Critica for Jell -O, Meet the were: Edwin Press for Maxwell House, and T. Gibson, executive 15th consecutive radio and television. Since GF vice president; John Prescott, vice year that sales Mr. Francis budgets are on a quarterly basis Small Fry program for Post Cere- president, general als. Our '48 television experience counsel and sec- increased over and depend on the needs of particu- retary; Wayne Marks, controller, the previous 12 months. Net earn- lar products, the proportions to be also included daytime Sanka weath- Bert er announcements and spot com- Warren, treasurer, and How- mercials for Diamond Crystal Salt. ard Chase, public relations director. Samuels, Edwards, Reeg "A number of our marketing Change Posts groups gained experience in this ABC WESTERN new and difficult commercial medium. As the audience grew in ROBERT HALL 1948, the commercial value of our Uses 18 Stations programs began to approach nor- ROBERT HALL Clothes, New mal advertising returns. Also, last York, through its agency, Sawdon year, General Foods established it- Advertising Co., also New York, self in important television time is using 176 programs and 495 periods which will be of increasing one -minute spots weekly on 18 value as the medium develops in local stations. Campaign marks the next few years." the March 24 opening of its new Mr. Mortimer expanded on this stores. Markets opening are Pitts- by saying that although GF still burgh, Tulsa, Wilmington, Chat- regarded its efforts in television as tanooga and Davenport. "a jockeying for position," actual results have been encouraging. The Contracts, on a 52 -week basis, company has been pleased with the were signed with WWSW KQV size of audience per set and found WPIT and WPGH Pittsburgh; that televiewers listened more in- WAPO WAGD WDOD Chatta- Mr. Samuels Mr. Edwards Mr. Reeg tently than radio audiences, he in- nooga; WTUX WAMS WILM FRANK SAMUELS, acting manager of ABC Western Division, March dicated. WDEL Wilmington; WOC KSTT 14 was named general manager. Robert E. Kintner, network's executive Turning to business generally, he Davenport; WQUA Moline, WHBF vice president, made the announcement. said he felt the country was expe- Rock Island, and KFMJ KTUL Coincident with Mr. Samuels' appointment were promotions for John riencing a recession "which you and KOME Tulsa. I. Edwards, named western program director and Leonard Reeg, raised to production manager. Mr. Samuels has been with ABC Fund Proposed for 'Facts' Drive since June 1943 when he was RMA MEET named sales manager of KG() San Francisco. In November 1944 he ALTHOUGH a three -hour discus- Mr. Galvin, serving as temporary appointed by Mr. Balcom. was shifted to Hollywood as West- sion of Zenith's controversial tele- chairman of the sets division in the ern Division sales manager. He RMA hopes to alleviate confu- vision ads in U. S. newspapers ab- absence of George M. Gardner of sion in the public mind regarding has served as acting manager of sorbed members of the board of the Wells- Gardner, first proposed the western operations since Novem- VHF, UHF and possible obsoles- Radio Manufacturers Assn. in Chi- measure at a meeting of the sets cence of current sets, much of ber 1948, following the resignation cago Thursday morning, action cen- division Wednesday. At that time, vice which was brought about by the of Don Searle, western presi- tered on a cooperative effort to edu- all committee members were in dent. Zenith ads [BROADCASTING, March cate the public to TV's facts of life agreement except H. C. Bonfig, 14], one member A native of Iowa, he was raised and future. The said. radio -both present vice president of Zenith Radio in Omaha, Neb. Entering three -day quarterly conference of Corp., it was reported. Mr: Bonfig, addressing the board . from . newspaper advertising in the group began Tuesday at the Thursday morning, recalled that 1940, he joined the Central States Stevens Hotel. RMA Will Pay last December, in a letter to Mr. Broadcasting Inc., Omaha, as re- Balcom, he wrote that Zenith A motion to establish a commit- Concerted drive to acquaint the would gional sales manager. to and put into effect "a not call public attention to possible in radio tee study public with "the actual facts, when Mr. Edwards has been constructive, objective educational outmoding of other TV gets or to for 18 years in all phases of pro- they become available," will be the VHF -UHF technicalities program for the orderly and educa- paid for from RMA funds. Mr. via duction. He has been with ABC advertising media. "Since then, A native of Salt Lake tional presentation of facts regard- Galvin proposed an original alloca- since 1944. and pros- however, we found he is a graduate engineer ing present broadcasting tion of $50,000 at the closed board that the situa- City, was made from the U. of Utah. pects of future change" meeting. Ben Abrams, president tion justified our action," he said. Mr. Reeg started as an attorney by Paul V. Galvin, president of of Emerson Radio Corp., said it Claiming that the shortage of was by the but radio writing for Rush Hughes Motorola Inc. It passed would cost "more like $250,000." TV channels can be "relieved only board. Committee members will and other writing successes led him by UHF additions," Mr. Bonfig be named early this week by Presi- It is believed that newspapers will re- into broadcasting permanently. He iterated FCC dent Max M. Balcom, Sylvania be used extensively. Complete dean statement that a has been in radio since 1932 as "nationwide, writer- producer and has been with Electric Products Co. vice presi- tails of the campaign will be for- competitive video sys- ABC since 1942. dent. mulated by the committee to be (Continued on page 61) BROADCASTING Telecasting March 21, 1949 Page 29. AFCA MEETING BMB BALLOTS Plan Two -Day D.C. Session Baker Analyzing Returns THE NAVY Department will play APPROXIMATELY 100,000 bal- host to the Armed Forces Commu- lots had been returned to Broadcast nication Assn. third annual meet- Measurement Bureau last week in ing in Washington, D. C., March the collation of material for the 28 -29. BMB second study. Principal speaker at a banquet Dr. Kenneth H. Baker, NAB rein the Shoreham Hotel March 28 search director on loan to direct the will be Adm. Louis E. Denfeld, BMB second study, said he was chief of naval operations, who will snaking an analysis of the returns speak on the "The Navy -Today CONVERSING at luncheon during New York meeting of managers of CBS - to prepare a recommendation re- Tomorrow." and owned stations and stations represented by CBS Radio Sales are four execu- garding the choice between issuing The subject, "Civilian Communi- a report on composition of the total tives of network (I to r): Howard S. Meighan, vice president and general cations and National Defense," will weekly audience or on average be discussed by Brig. Gen. David executive; William S. Paley, board chairman; J. Kelly Smith, vice president daily audience. His recommenda- Sarnoff, chairman of the board of and director of station administration, and Arthur Hull Hayes, vice president tions will probably be presented to RCA and outgoing president of the in charge of San Francisco office. Closed sessions were held last Monday the BMB board research committee association, at the banquet. through Friday at the Ritz -Carlton Hotel [BROADCASTING, March 21]. this week. Featured speaker at an associa- Meanwhile, the last original ex- tion luncheon at the Shoreham ecutive of BMB resigned. George March 28 will be FCC Chairman Baillie, production manager for the Wayne Coy. second study and a member of the The six hundred members ex- staff since the formation of BMB, pected to attend will be invited to joined Hugh Feltis, president; John visit Naval installations in the Churchill, director of research, and Washington area. Phil Frank, executive secretary, in The communications program in leaving the organization. the Military Establishment will be The BMB board research cotn- discussed by the chief communica- mittee, composed of D. E. Robinson tions officers of the three services of La Roche & Ellis Inc., Albert S. at a business meeting at the Shore- Demplewolff of Celanese Corp. of ham March 28. Speakers will be: America, and Hugh M. Beville Jr., Maj. Gen. Spencer B. Akin, Chief research director of NBC, was ex- Signal Officer of the Army; Maj. ANOTHER trio includes (I to r): G. EAST, West and South are repre- pected to meet late this week to Gen Francis L. Ankenbrandt, Di- Richard Swift, WCBS New York gen- sented in this group (I to r): Dr. Leon consider Dr. Baker's recommenda- rector of Communications, U. S. eral manager; J. Kelly Smith, CBS Levy, WCAU Philadelphia board tions. E. Air Force, and Rear Adm. Earl vice president and director of sta- chairman; Ivor Sharp, KSL Salt Lake At the end of last week, Dr. Stone, Chief of Naval Communica- tion administration, and Merle Jones, City president, and J. M. Bryan, WBT Baker said his analysis was in- tions. WCCO Minneapolis general manager. Charlotte president. complete and he had been unable to Purpose of the association is to formulate recommendations. promote close cooperation between The choice of issuing a report communications manufacturers and covering composition of the total operators. and the Armed Forces. Atlass Contracts To Buy weekly audience or one covering the The Army was host at a conference average daily audience has not been two years ago. The Air Force KLAC SOLD Station for $405,000 finally made although the BMB sponsored last year's meeting. technical committee has recom- Other association officers are: Wil- RALPH ATLASS has contracted to buy for $406,000 KLAC Los Angeles mended the [BROADCASTING, liam J. Halligan. president, Hallicreft- former ers Co., first vice president; Darryl F. after that AM station has divested itself of its television assets. Feb. 7 and 14]. Zanuck, vice president, 20th Century - Fox Film Corp.. second vice president; The agreement, subject to the usual FCC approval, was signed last Brig. Gen. A. W. Marriner (retired), Thursday, according International Telephone and Telegraph to Stanley Friedman,man, Warner Bros.B attorney. The Co., third vice president; E. K. Jett, $405,000 is to be paid to Warner * IPOR AFFILIATION former FCC commissioner and now vice charge Bros. in a deal which is hedged will then immediately transfer the Joe Belden & Assoc. Join moredSunpape , fothfvicedpres dent; Commdr. Jennings B. Dow (retired). around with complications. AM station to Mr. Atlass. vice president of Hazeltine Corp., fifth End result from INTERNATIONAL Public Opinion Gen. Stephen The sale is conditioned also up- Warner Bros. Research vice president; and Brig. standpoint is that it will thereby Inc., New York, has an- H. Sherrill (retired), executive director. on FCC approval of the purchase nounced the affiliation of Belden become the owner of both a tele- Joe by Warner Bros. of the stock of & Assoc., Austin, Tex., for vision station and an AM station conduct- KMTR Radio Corp., owner of ing market and opinion studies in REFERENDUM KLAC -TV, from Mrs. Dorothy in Los Angeles where it already NAB owns KFWB. Because Mexico. Thackrey. Thus, if the whole deal it could will Two Issues At Stake not continue in ownership IPOR represent the Belden is finally approved by FCC, War- of both firm in New York for its Mexican way ner Bros. will become the owner KFWB and KLAC without violat- MAIL referendum is under ing the FCC ruling business. JB &A in Mexico is headed among NAB member stations to of both AM and TV assets and against du- by opoly, the present involved trans- U. S.- educated Florencio Acosta. decide whether the board's code - action Mr. Belden headquarters in Austin. removed was worked out. writing power should be Mr. Atlass The two organizations will continue and should be made the purchase whether directors WKTY TRANSFER through KLAC as independent concerns. limited to two consecutive terms Inc., a new Il- 'La Crosse Tribune' Is Buyer linois corporation, on the board. in which he is one of the owners. Ballots were mailed members SALE of WKTY La Crosse, Wis., Charles S. Silver by weekend. The code amendments, to the La Crosse Tribune was con- based on a petition submitted to CHARLES S. SILVER, 44, treas- cluded last week, Ralph L. Atlass, NRI Augments urer the NAB board at Los Angeles major stockholder, reported in and partner in Arthur Rosen- berg Co. Inc., New York advertis- last May by Edward Breen, KVFD Chicago F rid a y. The 1 kw FIGURES on a national accompanied audience ing agency, died last Tuesday. Born Fort Dodge, Iowa, are MBS affiliate is operated by the for each sponsored network pro- by a statement voicing the NAB La Crosse Broadcasting in New York City, he graduated Co. gram will be released in the March from New York in board's opposition. Transfer is expected to be filed Nielsen U. 1926. Soon Radio Index reports for afterward he joined the agency and The Breen petition was not eli- with FCC this week. the first time, A. C. Nielsen gible Co. served it continuously. Mr. Silver for board action until its Mr. Atlass, president and gen- reported in Chicago last week. meeting last November. A special eral manager handled such accounts as the Lon - of WIND Chicago Ratings, projectable to all U. S. gines- Wittnauer committee failed to agree on an and consultant and board member radio Watch Co. and homes, will be available for Maiden Form Brassiere Co. Sur- explanatory statement but the at WMCA New York, last week four weeks each month, itself rather viving are his wife, Mrs. Frances board approved a statement signed for purchase of KLAC Los than two. Full national coverage at its New Orleans meeting. Angeles [see story above]. Silver; a daughter, Ellen; his was begun by the firm March 1. mother, and a brother. Page 30 March 21, 1949 BROADCASTING Telecasting Not a worry in the world

A little milk. A sunny day. Pleasant com- produces low -cost results by delivering more pany. That's all it takes to make these little listeners -per -dollar than any station in town. puppies happy. It covers 92.3% of all the radio homes in the Baltimore trading area. Get the full story from And when it comes to the rich Baltimore your Headley-Reed man today. market, it's just as easy to make -and keep - your clients happy. You just let them tell their story on WrIrTrH, the BIG independent with the BIG audience. Baltimore AM Maryland You can do so much with so little on Tom Tinsley, President Represented by Headley -Reed WrIrTrH! It's the big bargain buy. WrIrTrH

BROADCASTING Telecasting March 21, 1949 Page 31 e.le/te/CCe NroadC6I/Jt6frtf Yeetoll1P.e,14

MARCH 21, 1949

`OBSOLETE' ADS Zenith Continues to Draw Industry Fire

By JOHN OSBON did in radio and other fields, but is getting terrific among manufac- set capable of all bands tuning. No gradually, as a matter of course. turers. set will become obsolete, because all CONTROVERSY over the question Zenith just came out with a lot of could be converted at same cost. . . For the most part, these dealers advertising, nothing that is new or Firm didn't consult with dealers and of obsolescence of present TV sets, declined to be quoted by name, hav- different. Same kind of promotion servicemen before the ad was run... inspired in part by Zenith Radio ing Zenith franchises. as for the great circle screen. None Meanwhile, Crosley Division, Av- advertising cam- of sets will be outmoded. It's all Corp.'s current . co One dealer characterized Zenith's theory. . Mfgr. Corp., Cincinnati, Ohio, paign, raged on last week as Radio Admiral and Philco can be used announced that its distributor or- Manufacturers Assn., comprising campaign as a "monkey- wrench in after the change to UHF by use of the works." His reasoning: "Sup- converters. Won't affect Chicago any- ders for television receivers from about 90% of the manufacturers, way. Just another stunt to increase March 7 -13 were the highest for "educational" cam- pose this had happened in the radio sales. undertook an industry in its early years? any week in the company's history. paign on the subject (see RMA How Ad is not time and is very mis- would we stand today? I can't leading. All manufacturers have too Week's volume represented a board story, page 29). much to lose to let their sets become 55% increase over the same week understand this thing at all . . obsolete. Adapters could be used. Meanwhile, the Chicago manu- it pulls out the rug from under All sets are made the same way and in February and backlog of orders facturing firm continued its ad should the frequency change be made large as ever," Crosley the whole industry which was pick- manufacturers will be set to cope with remains "as program in the same vein, quoting ing up momentum. We have been it. All manufacturers are big said. a letter from Sen. Edwin C. John- selling all the TV sets that manu- enough to stand behind their products. son (D- Col.), chairman of the Ads were shocking to us in the in- Craig Statement facturers could turn out." dustry. It doesn't seem possible the Interstate & Foreign Com- J. W. Craig, vice president of Senate A survey of New York government would allow manufacturers merce Committee. Sen. Johnson television to make sets if the change were in the Avco and general manager of Cros- dealers . . had admonished "if FCC revealed a general "don't offing. If the change is made ley, stated that "at such times as that ... worry" attitude with belief it will take years, and then only when does permit television to develop that present stations are out of the red these additional channels may come many television sets obsolescence will not overtake pres- and would support such a project. into use, the industry will be ready and expand, ent sets. Typical unofficial Actually a measure to get Zenith - now being marketed will suffer reac- plus business. Industry hasn't even with efficient, low -cost adapters de- tions : early obsolscence." reached a maximum with current sets signed for use with present day re- No set on the market could be used yet. General public is concerned to fit re- Zenith's advertisements claimed without internal changes, which would about it, but industry is not from a ceivers and engineered the probably be expensive if and when practical point of view. Sold six quirements as they may then exist." that it has the "only television re- made necessary. All present sets could TV sets Monday night, not one a . Zenith, yet all six customers mentioned Dealers and distributors said that ceiver on the market today be changed or adapted to UHF . . . -Stern's. seeing the ads. Witch -hunt procedure any opening of ultra high frequen -, with provision for receiving the by the firm. Brings confusion. yes, proposed UHF channels on the All sets on the market will be good but may also bring a lot of people cies "will by no means obsolete for many years. -Grand Central Radio. the first time. present channels." The ad said Zenith ad was unfair if it caused into TV for present receivers." people, believe oler . Zenith made error on the ques- The Milwaukee Journal, com- Zenith sets were "insurance against madeade obsolete. All would be tion. Industry believes change won't obsolescence" and no converter was similarly affected since all manu- come for a long time, if within our menting editorially March 6, re- needed. Complaints are currently facturers belong largely to same as- lifetimes. We have no stock in ads ported that "no important change sociation and manufacture pretty much whatsoever, but if there is a change being studied by Federal Trade along same standards. -Davega. we could convert sets. Zenith's set in television sending or receiving can not get the new bands without a Comission for "misleading" or "in- UHF will have no great effect on conversion. Forget about the in this area is in sight; the present obsolescence. Manufacturers have is- similar assigned to accurate" advertising [BROADCAST- sued reassuring statements. -G. Schir- new bands, as any set would have to four wave channels ING, March 14]. mer. be converted. . Milwaukee are adequate for the All sets would be adaptable for From a technical angle, the Zenith forseeable future and present sets Washington Frowns higher frequencies "whether Zenith will be able to operate on the new sets would require attachments or bands. RCA and others can be con- do not face obsolescence. Washington television dealers not. "-B. Altman & Co. verted, but it would cost between $50 Pointing out that FCC Chairman meanwhile frowned on the Zenith Zenith was "crazy" to run ad. 'Be- and $75, about the same amount you Wayne Coy and - WTMJ -TV Mil- A for sides, some of the papers wouldn't run now pay extra for a Zenith. May campaign.- spokesman the ad, it was so bad."- Haynes -Grif- never use in Chicago. Zenith is only waukee executives "agree on those Georges Radio Store, one of the fith. Nothing to worry about. No set on points," the Journal quoted Walter Capital's leading dealers, described the market would be any worse or Damm, general manager of Journ- the ad campaign as "no good-it better than the others for adaptation al AM -FM -TV operations, as say- has definitely hurt the television to UHF. -Gerry Kane Inc. Obsolescence Studied The ad did not mean that only Zenith ing that "in Milwaukee there industry." He said sales had could be adapted to wave -band TO HELP clarify current should be no concern in the minds fallen in changes. It meant only that Zenith all but the lower -income UHF -obsolescence confusion of present or prospective TV set groups, and that the public was sets would not be made obsolete. If wave -band change is made, all sets for televiewers, KSD -TV St. owners." Mr. Damm said there is asking questions about the possible will be susceptible to adaptation by Louis, Post -Dispatch station, obsolescence. mass -produced converters. - Liberty "only a remote chance that any ad- Music Shops. correlated pros and cons on ditional frequencies would be as- Sun Radio said it regarded the Chicago dealer reactions tended issue and telecast them March signed to Milwaukee if the ultra campaign as "not fair play," but to the conviction that manufac- 13. 'Program included quotes added that proposed frequency turers have too much at stake to of FCC Chairman Wayne high band is used for television in changes were "from 12 months to permit obsolescence and will stand Coy, Television Broadcasters addition to the present very high two years off yet." The spokes- behind their products; that adapt- Assn. President J. R. Pop - frequency band." man said that, if the problem did ers or converters could solve the pele, RCA and Philco exec- At a New York luncheon last eventually arise, it would be solved problem, if and when UHF opened utives and trade papers. Con- Tuesday, Dr. Allen B. DuMont, by converters priced from $50 to up; that Chicago would not be currently, the newspaper's president of Allen B. DuMont Labs., $76. affected by any changes. Sunday radio page carried questioned Sen. Edwin Johnson's resume of Other dealers voiced belief that Reactions on Zenith's campaign UHF portions of statement on obsolescence as one took these slants: "misleading," Mr. Poppele's address before the whole UHF -obsolescence issue tending to implant confusion in is still too far removed to justify "shocking," "another stunt," Chicago Television Council conference 8. the public mind. He predicted public anxiety. Many indicated "theory "! March Station May happen five years from now. reported results as "exceed- that "no change will be made in they felt that natural obsolescence and then converter could be used on ingly gratifying." the present frequency allocations will inevitably any present set. Won't ever affect occur, just as it Chicago. Ad ran because competition (Continued on page 58) Pape 32 March 21. 1949 BROADCASTING Telecasting DuMONT time program manager, has been HILLS SIGNS TV sponsors have been signed." Early appointed assistant to Mr. Cad - purchasers of time will be offered Changes and Promotions digan. He also has been assigned To Sponsor ABC Daytimer exclusivity of product for entire important production duties. Les two hours, or within- the -hour ex- SEVERAL promotions and addi- Tomelin, a network staff director, HILLS Bros. Co., New York, clusivity. tions to the staff of the DuMont has been named director- supervisor through the Biow Co., also New Television Network were announced and Miss Duncan MacDonald, with York, has signed the first con- by in New York last Thursday DuMont since last September, be- tract with WJZ-TV New York for MOORE NAMED James Caddigan, director of pro- comes administrative supervisor of participation in ABC's new two - Gets NBC -TV Promotion gramming. D. hour daytime video women's pro- studio NBC Chicago Lawrence Menkin, now assistant Andrew P. Jaeger has been ap- gram, Market Melodies. PAUL J. MOORE, program director of WMCA New pointed manager of the program Announcement of the initial 13- engineer for 19 years, has been York, has been appointed program department's film division. He was week contract was made last Mon- named TV operations supervisor at planning manager for the network formerly with 20th Century -Fox day by Murray Grabhorn, ABC the Central Division. He replaces effective March 21. Mr. Menkin and International American Film vice president in charge of owned Charles L. Townsend, new TV tech- film NBC New will be responsible for putting Co. Frank Bunetta, with DuMont and operated stations, at a news nical director at several new shows, not yet intro- for five years, and recently techni- preview. The show is aimed to York. Appointments went into ef- duced by DuMont, into final shape cal director, is now production reach women shoppers at large fect Wednesday. for telecasting within the coming supervisor. In this post he will be supermarkets. New York's Grand Mr. Moore joined NBC Chicago weeks. responsible for training of camera Union supermarkets have installed as a studio engineer in 1980 after Jack Rayel, who has been day- operators, mike boom men and pro- four receivers in 15 stores. working at WKY Oklahoma City. duction assistants. Contract, on behalf of Hill's In 1942, when he was transmission "Dromedary" food products, was engineer, he joined the Army Signal signed at the station's present rate, Corps and served as commanding TV VS. MOVIES with six months' protection clause, officer of a radio teletype unit in Raibourn Makes Prediction WABD (TV) Ups Rate at $540 per week for five one- Germany. Four years later Mr. minute daily spots. Deal was com- Moore was discharged as a lieuten- THE AVERAGE American fam- WABD (TV) New York on March pleted more than two weeks before ant- colonel. Returning to NBC Chi- ily will spend about $100 annually 15 raised its base rates to $1,500 the program's scheduled air start, cago, he was named video mainte- on television sets a nighttime hour. This is the sec- which is set tentatively for early nance supervisor in September in the next few ond raise for the station in two April, or, according to Mr. Grab - 1948. His successor has not been years, as com- weeks, as on Feb. 28 it announced horn, "as soon as from 12 to 16 named. pared with $40 an increase from $1,000 to $1,250. for movies, Paul New rate brings WABD into line Raibourn, vice - with WCBS -TV New York, which president of Par- has announced a boost in its base FOOD GOES FOR TV amount Pictures, evening hour rate also from $1,000 CHAIN said Wednesday to $1,500, effective April 1. Both Donahoe's, Pittsburgh, Finds It's Potent in Chicago. Mr. stations gave present advertisers Raibourn ad- six months protection against the Mr. Raibourn dressed a confer- increases. CAN television do a top job as an ence of the Cen- advertising medium for food re- tral States Group of the Invest- tailers? Donahoe's Food Stores, ment Bankers Assn. at the Drake (TV) Adds Time Pittsburgh, believes it can. Hotel. WNBQ The firm's president, Jerome He predicted that television NBC's owned and operated Chicago Donahoe, decided to test television eventually would replace network video outlet, WNBQ, began oper- with a five -minute local news show, radio in its present form, leaving ations on a seven -a -week basis Sat- Pitt Parade, on WDTV (TV) most sound broadcasting to local urday after a Sunday through Fri- Pittsburgh. First time the pro- stations. Paramount plans to pro- day schedule since its January gram was presented under Dona- duce mot'on pictures especially for opening. WNBQ is now on the air hoe sponsorship the commercial telecasting, he added. approximately 35 hours weekly. showed the manager of the firm's cheese department cutting a slice of Donahoe's Sharp Cheddar .cheese and inviting video viewers to buy it at 950 a pound. A pound of Donahoe's My -Te- Good macaroni was promised to Mr. Donahoe, president of food anyone who asked for the TV chain bearing his name, sits close cheese special. Offer was good for to TV set as one of firm's products 24 hours. Next day 80 persons is advertised. responded, and the food store chain noted a surge in cheese buying manager, Donald A. Stewart, be- generally. lieves other food retailers can Donahoe's tried another item the profit by Donahoe's experience. following week. This time it was WDTV, on the air since Jan. a pound of Fifth Avenue candies 11, has 60 hours of programming a for 95e, plus a half -pound box of week. It is the DuMont outlet in bon -bons free, with a 24 -hour time Pittsburgh, but also presents pro- limit. Television was the only grams of ABC, CBS and NBC. medium used, and the ad brought 153 persons to Donahoe stores asking for the TV special. S -C INCOME Third week found the food chain offering six bottles of My -Te -Good WHAM Earnings Included catsup for $1. With the catsup STROMBERG- CARLSON Co. an- PROOF -of- performance measurements on television equipment were con- went a can of tomatoes. Two nounced last Monday net income of ducted at the RCA Victor plant in Camden, N. J., this month by top video hundred and thirteen customers re- $877,602 for 1948, compared to $1; engineers of ABC and RCA Victor Division. Charles W. Armstrong (I), sponded. 084,149 for 1947. Earnings for its RCA TV engineer, explains the technique to (I to r): Edward Hamilton, Fourth week TV special was My- broadcasting operations at WHAM WJZ -TV New York; Herman E. Gihring, RCA; George O. Milne, ABC director Te -Good coffee. Donahoe's reported Rochester were given as $129,438 of technical operations; Dana Pratt, RCA manager of transmitter equipment; that it resulted in sale of more as compared to $301,873 the year John Preston, ABC chief allocations engineer; C. Dale Kentner, RCA, and Al than 600 pounds of the coffee and before. Josephensen (back to camera), RCA New York field representative. Others a buying surge in the department The company's over -all income attending the demonstration, but not shown, included: Frank Marx, ABC featuring the item. amounted to $2.74 per share as vice president in charge of engineering; James Middlebrook, ABC chief facili- With TV set ownership figures in compared with $3.50 per share the ties engineer, and Robert Morris of ABC's development engineering section. Pittsburgh mounting, WDTV's year before. BROADCASTING Telecasting March 21, 1949 Page 33 WDEL -TV CLEARED Hits Obsolete Charges: Given CP Extension DR. DuMONT wards M aed was WDEL -TV Wilmington, Del., TAKING up cudgels against those predicting that present television week cleared by FCC last of sets will be obsolete by the end of the year, Dr. Allen B. DuMont, charges of misrepresenting con- president of the Allen B. DuMont Labs and the DuMont Television struction progress brought against Network, last Tuesday addressed the annual awards luncheon of the the station by WAMS Wilmington, New York Art Directors Club at applicant for WDEL -TV's facili- the Waldorf- Astoria. sented twice by medal winners. ties [BROADCASTING, Feb. 21, March Referring to "no less a person Adrian Siegel and Walter Van 14]. than a U. S. Senator" (Sen. Edwin Bellen received medals for adver- The Commission, in an order C. Johnson (D., [BROAnCAST- tisements drawn for NBC. Artists granting WDEL-TV's request Col.)) for ING, March 14], Dr. DuMont as- William Golden and Lou Dorfsman, extension of completion date to sailed those who made statements as a team, and David Stone Martin, Aug. 23, found that "no substan- the won tial and material misrepresenta- that confuse public. He pre- medals for Columbia adver- dieted, however, that "no tisements. CBS artists received NEWLY- ELECTED president of Acad- tions have been made to the Com- change and emy of Television Arts and Sciences, mission." The petition of WAMS will be made in the present fre- two NBC artists one distinctive Harry R. Lubcke (I), technical seeking a hearing on quency allocations or standards and merit awards. direc- the extension tor of Don Lee television, bid was denied. Comr. Robert F. that just as the sets we made in Los Ange- Jones dissented from the major- 1938 are still in use, so the sets les, accepts gavel from retiring presi- made today will be in use in 1959 dent, Charles Brown (r), general man- ity and favored grant of the Video WAMS petition. or 1969. Additions may be made KTRV, WTCN-TV ager of Broadcasting Co., Los to Angeles. Mr. Brown has application However, FCC advised WDEL- our present channels but they Separate Stock, FCC Orders TV that this extension "was must and will be made with the on file for station in San Diego. granted upon your representation protection of the public foremost BREAKUP of the overlapping stock ownership of WTCN -TV and that construction . would be in mind." complete and the station would be Dr. DuMont's speech preceded KTRV (TV) Minneapolis was de- in operation prior to the expira- presentation of nine Art Directors' manded anew by FCC last week 1ER AWARDS tion of the completion date as Club medals, The Kerwin H. Fulton in a memorandum opinion and or- extended." Medal, and 17 distinctive merit der which: Video Honors Considered 1. Relieved WTCN-TV of responsi- WDEL -TV holds construction certificates to winners of the an- bility for effecting the separation; VIDEO programs of 1948 are being permit for Channel 7 (174 -180 nual National Exhibition of Adver- 2. Soeciffed that within 20 days considered for special awards in mc), the KTRV must signify whether it will only video facility al- tising and Editorial Art, sponsored accept or reject its conditional TV the 13th American Exhibition of located to Wilmington. The CP by the club. Winners were se- authorization -the condition being dis- Educational Radio Programs, ac- was in December 1947. solution of the overlapping ownership granted lected from 7,200 entries. with WTCN -TV. cording to Dr. I. Keith Tyler, direc- NBC and CBS were each repre- FCC also specified that if KTRV tor of the Ohio State U. Institute accepts the conditional grant the for Education by Radio, which separation must be effected by AMUSEMENT TAX sponsors the yearly exhibit. 'FORD THEATRE July 1. If it rejects the grant and This is the first time TV shows Considering Video Levy requests hearing, the KTRV con- have been recognized by the 19- Film May Be Used struction permit will be set aside year -old institute, THE FINANCE COMMITTEE of which will take FORD Motor Co., through and the application will be set place in Columbus May 5-8. Philadelphia City Council now is its agency Kenyon & Eckhardt, down for hearing. considering the ordinance which New Dr. Tyler said: "Extension of York, is negotiating with two major The ownership link between the first would exempt tap rooms and other two stations is the Minnesota awards and honorable men- Hollywood film companies to film Tri- tions is in places showing television from pay- bune Co., a holding company which keeping with the objec- its hour long video show, Ford tive of the exhibition, which seeks ing the city's 10% amusement tax Theatre. owns 50% of WTCN (Minneapolis on gross receipts. Broadcasting Corp.) and 14.6% of to further the broadcasting of sig- The agency executives have been nificant educational programs by Meanwhile, Deputy Atty. Gen. investigating the possibilities of the Minneapolis Star & Tribune Co., sole owner of KTRV (through singling out the outstanding efforts Horace A. Segelbaum, representing filming the dramatic show for the of the preceding year." the Pennsylvania State past few weeks. It was understood Northwest Broadcasting Co.). The Liquor More than 500 recordings AM Control Board, has agreed that they could film the show within Cowles interests control (53.6%) of that no shows have been entered in the further attempt will be made in the present budget used once a the Minneapolis Star & Tribune competition by U. S. and Canadian Philadelphia to collect the $120 month for live telecast. Co. and therefore control KTRV. The stations. Classified as to type, the annual tax on places showing tele- In addition, filming the program grant for WTCN -TV was issued in October 1946, greatest increase of entries is in vision pending the outcome of a would enable the production people the one suit in to use a special television tech- for KTRV in March 1948. Sub- religious, one -time, news interpre- Dauphin County Court, sequently, tion and Harrisburg. The Philadelphia nique of lighting and camera work. FCC made dissolution of women's programs, Dr. Re- the stock link a condition Tyler tail Liquor Dealers Assn. Another advantage of film would be to both explained. filed the grants. Last week's ruling came equity suit charging that the an- the availabilities to the program of In the new judging procedure, nual levy various movie properties from the on separate petitions filed by the sponsors of the exhibition will ask is excessive. Abraham J. two stations, each asking to Levinson, counsel for the motion picture company. be 14 cooperatives centers in various associa- It was also relieved of the condition. tion, said that arguments in the said that K &E would cities to evaluate entries, except for make an experimental film of the In granting WTCN -TV's re- network and TV shows, which will case will start the end of this quest, FCC recognized "the month. show for early presentation on its that be judged live in New York. fall schedule. The show is heard common ownership situation did once a month, Mondays on CBS -TV. not exist" when the WTCN-TV grant was issued, but "was created WOR -TV Course by the filing and grant of the ap- KTTV (TV) Dedication Hooker Firm plication [for KTRV] nearly two READYING themselves for inau- years after the [WTCN -TV] FORMAL dedication of KTTV guration of WOR -TV New York, FORMATION of West Hooker grant." (TV) Los Angeles, CBS and Los to start sometime this summer on Telefeatures Inc., packaging firm, The Commission noted that it Angeles Times- Mirror jointly Channel 9, the engineers are at- with offices at 2 West 46th Street, "has consistently refused to per- owned station, was held March 8. tending a series of weekly two -hour New York, has been announced. mit any common ownership be- An hour's program featured Jack lectures on the technical phases of West Hooker, former vice presi- tween broadcast stations in the Benny, Rochester, Lum 'n' Abner, television. The course started dent and managing director of same service in the same city in Margaret Whiting and the An- March 14 and extends through George Abbott Telefeatures, also the interest of promoting and drews Sisters. Introductory talk June 16. J. R. Popnele, vice presi- New York, is its president. Mr. maintaining full competition." Be- was made by Norman Chandler, dent in charge of WOR engineer- Hooker has brought into the cause of the channel scarcity, the president of KTTV Inc., and head ing, is in charge of the lectures, new firm all his properties, which same policy applies "more cogent- of Times -Mirror Co. Murray being given by the video engineer- include: Act It Out, The Three ly" in television, FCC asserted. Bolen produced show; Hugh Wed- ing staff under chief television en- Flames, Kids Athletic Club, Three It did not consider KTRV's argu- lock and Howard Snyder wrote gineer, Frank J. Bingley, and as- Flames Show, all currently on ments sufficient to justify depar- script; Frank Woodruff sistant, Newland directed. Smith. NBC -TV. ture from this policy. Station operates on Channel 11. Page 34 March 21, 1949 BROADCASTING Telecasting ERAS NEWS.'

Top Left: Personalities in "Texas News" . . . WBAP -TV cameraman catches sports figures. Dutch Meyer, Bobby Feller, and Matty Bell, left to right, for televiewers. Center: WBAP -TV scores another

TV news beat by recording globe -circling B -50's landing at Carswell Air Force Base March 2. Viewers saw it on their screens at 7 p. m., same day: Lower Right: Three of these news crews' cover s7iä ïsìioiA.M the Fort Worth -Dallas area daily for "Tesas News." WBAP-TV FOR almost six months now WBAP -TV viewers have been enjoying news as it happened a few hours earlier in the Fort Worth -Dallas and state areas on "Texas News ", 6:45 p. m., five days a week. In addition to top coverage of spot news and feature stories, Visiting television authorities have termed "Texas. News" is also jam -packed with visiting personalities ... WBAP -TV's newsreels "outstanding in the Viewers have seen President Truman, Bobby Feller, Danny television news field." Kaye, Art Linkletter and Bob Hope (to name a few) all in local settings. "Texas News" can do a top selling job for Three fast moving news crews, all Texas trained, cover dis- you in the Southwest's Number One Tele- tances up to 300 miles to make these station -produced news- vision Market. Contact Free & Peters or reels the same day. Films are processed in WBAP -TV's possible the station for complete details. complete and modern film laboratory.

A BC NBC 570 Kc 520 Kc n. Star 5,000 watts 50,000 watts Chain

Amon Carter, President George Cranston, Manager Harold Hough, Director Ray Paces, Commercial Manager FREE íC PETERS, INC. National Representatives 440-- Fort Worth: Detroit: Arlonto: Son Froncisco: Chieoga: New York: Hollywood

BROADCASTING Telecasting tlarch °l, 19-19 Page 35 lighting engineers into the scope of NABET bargaining. NABET-IATSE NABET, however, regards the More Fuel Kindles Fire issue involved as transcending the lighting engineers. It feels that it IATSE has offered a West Coast must fight IATSE or ultimately television station free cameramen surrender its identity. for a trial period of one month in First four days of the hearing, its war with NABET, according to however, were largely background Clarence Westover, national execu- material. For the most part, F. A. tive secretary of the National Assn. Wankel, assistant television ope- of Broadcast Engineers and Techni- rations supervisor of NBC was the cians. witness, testifying for the company Mr. Westover said the offer was as to the history and development made to KFI -TV Los Angeles and of its television operations. NBC's that the station, which has a con- participation in the case is strictly tract with NABET, turned down as a neutral. the IATSE offer. Mr. Westover said information about the offer was sent him at NABET's national office from its Los Angeles office. FARNSWORTH In Los Angeles, a spokesman at SEC Announces Withdrawal BFI -TV said no such offer had been SECURITIES and Exchange Com- made. Richard F. Walsh, president mission has acknowledged receipt of International Alliance of Thea- of an application from Farnsworth MEMBERS of WOR New York's Ten -Year Club and their guests attended trical Stage Employes, could not be Television & Radio Corp. request- club's annual dinner last month at Hotel Stotler, New York, on eve of station's reached for comment. ing withdrawal of its registration 27th anniversary. Dinner also was occasion for a toast to WOR's television Meanwhile, the NLRB hearing statement originally filed Jan. 13. station, WOR -TV, slated to start this spring on Channel 9. L to r: J. R. in the immediate - matter which Statement had proposed a public Poppele, WOR vice president in charge of engineering; Eugene S. Thomas, touched off the NABET -IATSE offering of 270,000 shares of com- WOIC (TV) Washington general manager; R. C. Maddux, WOR vice president dispute, resumed Tuesday in New mon stock at $1 par value. in charge of sales; Ann Brown, Ten -Year Club president, and Theodore C. York. This involves a jurisdictional Meanwhile, a committee of stock- Streibert, WOR president. wrangle over lighting engineers at holders in the company has been NBC. formed in New York tc investigate CHICAGO TV UNIT In that case, NABET petitioned facts of the proposed sale of Farns- upcomin9 for a correction of the original worth's assets to International Pleased With Conference NLRB certification to bring the Telephone & Telegraph Corp. RESPONSE to the Chicago Tele- [BROADCASTING, March 14]. The 29: vision March Wander Co. hearing before company filed withdrawal papers Council's national TV con- FTC continues. Cleveland, Ohio. ference March 7 -9 "fulfilled our March 29 -30: Fifth Annual City Col- KSL -TV TO START with SEC March 9 asserting that lege of New York Radio -Television Plans Opening in June the IT&T arrangement precluded greatest expectations," James L. and Business conference, Hotel Roose- Stirton, council president and gen- velt, New York. need for offering of securities. March 30: CCNY awards luncheon, KSL -TV Salt Lake City expects eral manager of ABC's Central Roosevelt Hotel, New York. to begin operations in early June, Division, said Wednesday. March 91: Radio Pioneers annual ban- vice presi- quet, Toot Shors, New York. Ivor Sharp, executive Speaking at the council's semi- April 1: FMA Clinic on FM Time Sales, dent, has announced. Radio Serv- DR. DuMONT SPEAKS monthly luncheon, Mr. Stirton call- New York. ice Corp. of KSL licensee, April 1: U. S. National Commission for Utah, Addresses TCTL Graduates ed the conference a "tangible effort UNESCO, second national confer- received a television construction in the right direction" because of ence, radio sessions, Cleveland Audi- permit last July. DR. ALLEN B. DuMONT, tele- torium, Cleveland, Ohio. its effect on the industry, its re- April 1 -2: Alabama Broadcasters Assn. Video equipment, including a vision pioneer and head of Allen affirmation of Chicago as a video spring meeting, Admiral Semmes Ho- 5 kw transmitter, is scheduled for B. DuMont Labs, was scheduled tel. Mobile, Ala. center and its sanction of the worth April 2 -3: NARND board of directors delivery this month, according to to address the graduating class of of such groups as the council. meeting, Chicago. C. Richard Evans, KSL general Twin City Television Lab in Min- April 4: WHAS Louisville transfer hearing resumes, FCC Hdqtrs., Wash- manager. KSL -TV is assigned neapolis' Lyceum Theatre Satur- ington. Channel 5 and has signed an affilia- day (March 19). April 4 -8: Society of Motion Picture Engineers annual convention, Hotel tion agreement with CBS. Other The graduating class is the WHTM (TV) Joins NBC Statler, New York. network programs be will carried first group of studio-trained tele- WHTM (TV) Rochester has joined April 6-8: AAAA convention, The also. The station has been doing vision cameramen, writers and an- Greenbrier, White Sulphur Springs, experimental, closed circuit the NBC -TV inter-connected net- W. Va. tele- nouncers to finish TCTL. Classes work, according to an announce- April 0 -13: NAB Convention, Stevens casting since last October. started almost a year ago. Hotel, Chicago (April 6 -9, Engineer- ment last Thursday of affiliation ing sessions; 10, NAB unaffiliated stations conference; 11 -13 Manage- agreement signed with Stromberg- ment sessions). Carlson Co., Rochester, owners of April 7 -9: CBC board of governors the station and WHAM Rochester, meeting. Ottawa. April 23: IRE Cincinnati Section tech- one of NBC's oldest stations. nical conference. Engineering So- WHTM will commence operating cieties Bldg., Cincinnati. April 25 -27: All- Canada Radio Facili- on a commercial basis June 11. ties annual meeting production and The station is the 35th to become sales managers of mutually operated etailons, Hotel Saskatchewan, Regina. affiliated with the NBC network, April 27: Second Annual TV Sympo- and the 17th of the inter-connected sium of Screen Publicists Guild be- stations. It will operate on Channel gins, Hollywood. May 5.8: Institute for Education by 6 (82-88 mc). Radio. Ohio State U., Columbus, Ohio. May 16 -19: RMA 25th annual Conven- tion and Parts Industry Trade show, Stevens Hotel, Chicago. Paramount Service May 29-June 1: Advertising Federa- tion of America 45th Annual Con - PARAMOUNT Pictures Inc., New vention, Houston, Tex. Aug. 25 -28: AFRA annual convention, York, is offering a new recording Palace Hotel. San Francisco. service for video in "closed circuit Sept. 30 -Oct. 9: Second Annual Na- -filming." The firm makes tional Television and Electrical Liv- pre the ing Show, service available to advertisers, Chicago Coliseum, Chicago. agencies and package show producers in New York and at the WJZ New York, key ABC KSL Salt Lake City executives examine television equipment to be used in firm's television station, KTLA Los outlet, signed 11 new accounts in January, KSL -TV programming, slated to begin in June. L to r: Lennox Murdoch, TV Angeles. five The Paramount video of which air in February and March. sales and programming; C. Richard Evans, general manager, and Ivor Sharp, transcription system is also being Station's January revenue was up executive vice president. KSL -TV will be on Channel 5 (76 -82 mc). installed at WBKB Chicago. 18% over same month last year. Page G March 21, 1949 BROADCASTING Telecasting cWCAu

WCAU -TV program popularity makes your

salesman- demonstrator a member of the family

in the 135,000 homes of TV set owners

found in this second largest

television market. CBS affiliate.

TV THE PHILADELPHIA BULLETIN STATIONS AM FM

BROADCASTING Telecasting March 21, 1949 - Page 37 I I 1111111111111111111N IIIIIIIIII,IIII Illllllllllllllllllllllllil I I I III I I I I II VIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIVIIIIIIIIIIIIIIIIIIIIIILI IIIIIIIIIIIII II II II III 1111111 IIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIdlllllllI lllllllllllllllllllllllllllllllllllllllllllllllllllll IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII'lllllillllllllillillll IIIIIIIIIIII Illllllfllllllllllllllllll11111111111111111111111111111111111111 111IIIIIIIIIIIII D Rorabaugh Report, Feb. OE 6 -12 le/ej ta tuA 4-r (Report 51) . ..

I I I ' I III I I- I i 9'' f I I I I I .I I VIIIIIIIIIIIII.IIIIIIIIIII,,.IIII,IIIIIIIIIIiIIÍlllllllllllI .IIIIII,II,III II

hit a stride in February, TABLE I TABLE II which, if continued, will put it in NETWORK, SPOT & LOCAL ACCOUNTS Sponsored TV Air Time (January & February) the forefront of all media much Month Network Spot Local- Retail Total Hours -Minutes % of Total Programs 679:11 95.7 Vsooner than its most ardent boost- January 33 234 460 727 ers have claimed. February 38 265 609 912 Announcements 31:23 4.3 Sponsored hours of time in- % increase from TOTAL 701:34 100.0 January 15.1% 13.3% 32.5% 25.4% more than 50%. creased Note: Reporting stations: Jan; 46: Feb; 54. The number of advertisers in but in enough quantity to indicate creased 25 %. that the day will come soon when Gross time expenditures in- port shows the greatest percentage In the single station markets jump in TV advertising since last Milwaukee, with 76 accounts, is the TV will be a universally accepted creased 38% over January, to advertising medium, by all classes reach a total of $423,364 during the October, when there were 31% top city. Buffalo is next rank- more advertisers than in Septem- ing with 69, and Toledo with 54 is of advertisers-from the local dry- week of Feb. 6 -12. third. In the in ber. each case, bulk of the goods store to the large auto man- The one certainty the broad- Actual accounts are local. cast picture is that TV time sales sponsored broadcast hours ufacturers. increased from 457 hours in the Everywhere television has oper- are going up, up and up in 1949. TV's Big Accounts Chart). sample week in January to 710 ated in a market, advertisers have (See hours in February. this total, been ready to buy time yet The most frequent users of net- It is the local advertiser who has Of -not 4.3 in numbers that would make televi- work television are the radio and taken to video with the biggest en- %, or about 31 hours, was in the form of weather, sion an immediate financial success, (Continued page 52) thusiasm. In one market, a single bought on time or straight commercial an- station can boast 31 local adver- nouncements, and in III tisers. The increase in local -retail the remainder TABLE advertisers from January to Febru- program blocks or through a par- ANALYSIS OF TV ADVERTISING ticipating program arrangement. No. of Feb. 6 -12 ary was 32.5 %, or 149 accounts. Reporting Total Gain or These figures were compiled by Leading Markets Markets Stations Network Spot Local Accounts (Loss)

BROADCASTING from the Rorabaugh New York held its place as the Albuquerque 2 1 3 6 Atlanta Advertising, leading TV market. With oper- 9 15 6 30 9 Report on Television six Baltimore 3 42 28 57 121 17 published monthly by the N. C. ating outlets the total number of Boston z 40 15 17 72 14 York. was 164, and Buffalo 2z 16 31 69 30 Rorabaugh Co., New The accounts this city was Chicago 26 32 24 82 24 report covers 54 stations in 30 tops in two categories with 45 net- Cincinnati 19 8 36 Cleveland 27 11 3 41 19 cities, for a sample week in each work insertions, and 62 spot adver- Detroit 24 25 30 79 39 month. The February report cov- tisers. Los Angeles is first in the F,. Worth -Dallas 10 6 23 8 Houston 1 7 7 75 3 ers the week of the 6th -12th. local -retail field with 74 accounts. Los Angeles 10 34 74 118 60 Estimated gross time expendi- (Table III). Louisville 7 6 20 Memphis 6 10 22 38 9 tures of 912 television advertisers The other four of the "top five" Milwaukee 22 17 37 76 20 during the week of Feb. 6 -12 TV markets are Philadelphia, 135; Minn. -St. Paul 6 7 18 New Haven 10 6 72 28 7 totaled $423,364, compared to Baltimore, 121; Los Angeles, 118; New Orleans 7 9 6 22 (1) $307,185 for Jan. 2 -8, according to and Washington, 107. Washington New York 45 62 57 164 Philadelphia 44 38 53 135 14 the Rorabaugh report: has four outlets, Philadelphia and Pittsburgh 13 4 14 31 31 Gross Time Baltimore three, and Los Angeles Richmond 29 6 5 40 Solt Lake City 6 17 29 19 Expendi- six. San Francisco 7 8 5 20 9 tures Gain Over Every market but one, New Or- Schenectady 30 4 7 41 104 Seattle 5 8 16 29 Advertisers Feb. 6-12 Jan. 2 -8 leans, showed a net gain in ac- St. Louis 20 11 9 40 71 38 Network $137,496 99% counts from January to February, 'Syracuse 3 4 8 8 Toledo 19 7 28 54 22 266 Spot 167,839 17 and in New Orleans the drop was Washington 42 21 44 107 17 609 Local -Retail 118,029 33 only one account. The greatest These markets represented in this report for the first time. gain in the month was registered Note: Those advertisers who bought both network and selective (spot) time are counted 912 $423,364 by Los Angeles, with 60 more ac- twice in the "Total" columns. Those network advertisers sponsoring more than one show Total 38% in o given market are counted once in the "Network Accounts" column. During this week 912 advertisers counts in February than in Janu- used TV: 38 network; 265 spot; ary. A large part of this rise was and 609 local -retail advertisers. due to two new stations included in TABLE IV (See Table I). The February re- the current report. ADVERTISERS BY PRODUCT GROUPS (Feb. 6 -12) No. 'Network Spot Local- Retail Total of 1. Agricultural 8 Farming 2 2 Accts. Up, Up and Up! 2. Apparel, Footwear 8 A ies 4 20 54 78 TV ACCOUNTS! 3. Automotive, Automotive Accessories 8 Equipment 4 10 89 103 912 1000 4. Aviation, Aviation Accessories 8 Equipment 1

5. Beer, Wine 8 liquor 1 54 2 57 900 6. Building Materials, Equip. 8 Fixtures 3 12 15 7. Confectionery 8 Saft Drinks 1 18 27 8. Consumer Services 4 41 45 800 9. Drugs 8 Remedies 2 6 2 10 10. Entertainment 8 Amusements 5 5 727 700 11. Food & Food Products 4 66 55 125 680 12. Gasoline, Lobricanta 8 Other Fuels 2 10 6 18 13. Horticulture 3 3 600 626 14. Household Equip. 8 Supplies 2 2 42 46 15. Household Furnishings 1 4 36 41 500 16. Industrial Materials I 1 495 17. Insurance 8 Banks - 5 23 28 18. Jewelry, Optical Goods 8 Cameras - 5 18 23 400 19. Office Equipment, Stationery 8 Writing Supplies - 2 2 4 376 20. Publishing 8 Media 2 15 17 337 300 21. Radios, Phonographs, Musical Instruments 8 Acs 6 14 706 2802 126 22. Retail Stores Shops 45 45 234 200 23. Smoking Materials 6 17 3 26 24. Soaps, Cl s 8 Polishers 7 1 25. Sporting Goods & Toys 2 6 9 100 26. Toiletries 4 9 1 14 27. Transportation, Travel d Resorts 4 8 12 28. Missel! 1 22 23 Totals 38 265 609 912 June July August Sept. Oct. Nov. iDec. Jan. Feb. i There seven additional network advertisers in the month of February, but not during I'll sample week Feb. 6-12. Page 38 March 21, 1949 BROADCASTING Telecasting Ue! (Y1 A R THE SUNPAPERS STATIONS

THE A. S. ABELL COMPANY B A L T I M O R E 3, M A R Y L A N D

TV Sul-foss Story

In Maryland it's l he National Brewing Company Our company sponsored the FIRST Baltimore telecast of an athletic contest - the first day WMAR-TV was on the air. We are among the real "old timers" in the television field and have sponsored PROFESSIONAL FOOTBALL PROFESSIONAL BASKETBALL- PROFESSIONAL TENNIS THE- RODEO and POLO. - - PROFESSIONAL WRESTLING WMAR -TV and THE NATIONAL AMATEUR PARADE are our current shows on WMAR-TV. We also use 1 minute "spots." These facts are surely conclusive proof that WEAR-TV has done a good job in the promotion of our products. NORMAN S. ALMONY

advertising placed by for results! Owen & Chappell New York City

TV TV TV Success Stcia'y Success Story Success Story

MEYER 4 HAUSWALD'S BREAD THALHEIMER VIRGINIA ] DRISKILL KING SYRUP 10 N. Howard 40 York Rd., Towson WILL'S DAIRY We can definitely say that our WMAR -TV spots have done a very It is with pleasure that I tell As co-sponsors of the weekly good job of helping to make known you about the results w are get- WEAR-TV show, "REMEMBER," our relatively new second floor toy ting from WMAR -TV. e We were we are most pleased with the sell- department, of which many of our more than pleased on e particular ing job this television advertising is doing for us. The many favorable had previously been un- show when we really sold 8 evening dinner and wedding gowns as comments from our retail sales out- The proof of this is the largeaware. number of customers who actually direct result of our television pre- lets plus the tangible returns from mention WMAR -TV to us when sentation on your station. Also, the Memory Quiz feature of the show, prove that WEAR-TV reaches they come in to make a purchase. Quite a few of our ost expensive We could hardly hope for better suits and coats were sold this season and receptive consumerr or more definite results. to people who came in and asked alargeudience for ad tigers. for that particular suit or oat K. S. THALHEIMER. which they had seen on WEAR-TV. JOHN HAUSWALD EDWARD SALE MRS. VIRGINIA DRISKILL C. H. WINEHOLT Advertising Placed by Fashion Films Produced by Dundon & Rosenbush Advertising Placed by The Virginia Driskill 100 N. Eutaw St. H. W. Buddemeier Co. Fashion Center 516 N. Charles St.

'These advertisements originally appeared in the Sunpapers, Represented by Baltimore, Md. THE KATZ AGENCY, INC. NEW YORK DETROIT KANSAS CITY SAN FRANCISCO CHICAGO ATLANTA DALLAS LOS ANGELES

TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM

BROADCASTING Telecasting March 21, 1949 Page 39 CELEBRATING Your Esso Reporter's COMPLETING deal for Trom- 10th year on WCSC Charleston, S. mer's Beer airing of Guy Lom- C., Curt Petersen (r) of Esso agency bardo Show on WNBC New York Marschalk & Pratt, and former an- are (I to r) Mr. Lombardo; Frank nouncer, reads commercial on special Barton, Federal Adv. v.p., radio broadcast. Others on show are Bob dir; Joseph B. Milgram, Trommer Trueve (seated) and Bill Hedgpeth. adv., merch. mgr. WINNERS of Metropolitan Auditions of the Air, Denis Harbour, Canada, and Lois Hunt, Philadelphia (seated), are honored by (standing, I to r) William McAllister of Farnsworth TV & Radio Corp., sponsor of show (ABC, Sun., 4:30 -5 p.m.); Edward Johnson, Metropolitan Opera Co. gen. mgr.; Mark Woods, ABC pres.; Tevis Huhn, radio dir., Warwick & Legler; Wilfred Pelletier, orchestra conductor; Milton Cross, program's announcer.

ARRANGEMENTS for Denver Rio Grande & Western Railroad sponsorship of Intermountain News on Intermountain Network are made by (seated, I to r): Edward G. Weber, C. F. Cusack Adv.; Lynn L. Meyer, IN v.p. chg. sales; Carlton C. Sills, DRG&W adv., pub. mgr.; (standing) Craig Rogers, IN prod. mgr.; Alvin G. Pack, IN exec. v.p.; Henry J. Riggert, DRG&W asst. traf. mgr.; George F. Dodge, DRG&W pub. rel. dir. EMPTY wallet greets Mrs. Richard CONGRATULATIONS on response to B. Biddle on "routine call" to her Shell News Digest, carried Mon. -Fri. CORWIN RIDDELL (r) is welcomed as head of KTRH Houston news depart- husband, manager of WLAY Shef- on WISN Milwaukee by Shell Oil field, Ala. Cosh has gone into scenic Co., is extended by George Inghram ment by M. E. Walter (I), editor, Houston Chronicle (KTRH owner), background which is WLAY's newly (r), WISN sales manager, to Jack and Ray Herndon, station manager. completed studio and transmitting Sheridan, Shell Milwaukee district building. manager.

RAY BEERS', Topeka men's store, EASTER Bunny guest of Harvey's plans to sponsor Kan. U. football Store, Nashville, is welcomed by games and 3 weekly newscasts on (I to r, behind children) Bettie WREN Topeka are checked by (I to Ballard and Albert Noble, Noble - r) Bailey Axton, WREN natl. sales Dury & Assoc.; Jim Todd, Har- DISCUSSING Lincoln- Mercury Dealers' sponsorship of Ed Sullivan's Toast of mgr.; Phil Gibson, Ray Beers pres. and vey's; Snooky Lanson, WSM the Town on CBS -TV starting to Lewis, March 27 are (I r): Marto co- prod.; Larry Cotton, local sales mgr. of . Nashville; Greenfield Pitts, Charles M. Underhill, CBS -TV prog. dir.; Joe Davis, Kenyon & Eckhardt; Mr. WREN. Harvey's. Sullivan; Garth Montgomery, K&E; Tom Carpenter, K&E; Kingsley Horton, CBS -TV acct. exec.

MAIN building of RCA's new tube plant in Marion, Ind., is pictured in archi- tect's drawing. Plant is for mass -production of new 16 -inch metal tele- AW vision picture tubes [BROADCAS77NG, March 141. {/.mod eutzC S4a4o ABOVE THE CROWD

By applying the cost of a

station break ` to the primary

BMB (50% to 100 %) coverage,

the cost to reach 100,000

Chicagoland homes during the

day looks like this:

Station WGN $1.79

A 1.83) Other SO KW B Chicago 3.25 Network Stations C 3.50

*Cost is based on 5 announcements

per week on a 26 week contract

Chicago 11 Illinois A Clear Channel Station... 50,000 Watte Serving the Middle Test 720 OnYour Dial MBS Eastern Sales Office: 220 East 42nd Street, New York 17, N. Y. West Coast Representatives: Keenan and Eickelberg 235 Montgomery St., San Francisco 4 2978 Wilshire Blvd., Los Angeles 5 710 Lewis Bldg.. 333 SW Oak St., Portland 4

BROADCASTING Telecasting March 21, 1949 Pa 41 1dln aBsehiDngistcounssed BOXINGMEET V

TELEVISION's effect on boxing will be high on the agenda of National Boxing Assn.'s executive committee which will meet at the Mayflower Hotel, Washington, April 2 and 3. At that time, a survey conducted by the association on the impact of video on boxing will have been * completed, according to Abe J. Greene, national commissioner of CBS VIDEO FILM NBA. This survey, consisting of Documentary Shown in N. Y. reports from governmental commissioners of boxing in all areas CBS last week completed a 35- served by television, is being col- minute film, "Television Today,' lated by Harvey L. (Heinle) Mil- which will be used not only to pro- ler, NBA executive secretary. mote CBS television but also as It is expected that the NBA a documentary showing present board will discuss ways for boxing development of the medium as well to derive income from television. as its predictable future growth. NBA realizes that boxing, through The film was shown for the THIS COMBINATION console arrangement has been installed by television, is a big advertising me- first time at New York's Museum WKY -TV Oklahoma City, which will begin dium and NBA is concerned with of Modern Art last Thursday to commercial operations by mid -May or early June, according to P. A. Sugg, station manager. Console enables an engineer how to reap the biggest commercial members of the press. It was produced by Victor M. Ratner, to control the television, FM, AM and auxiliary broadcast signals. Horace advantage for the sport without Merriman, transmitter supervisor, is testing the changing its CBS vice president in charge of ad- television monitor and character. vertising and sales promotion. controls in the center of the board. At left are the auxiliary transmitter The whole question of the ad- controls. FM operations are at the right of the panel. Ninety percent of visability The 35- minute film contains of telecasting fights is sequences showing most aspects the TV transmitter installation is now complete. expected to be thrashed out. It is of television. Two shorter knowel ver- that many NBA members sions of the picture will be made are fearful that video may cause available: One for non -theatrical Plan for Permanent the demise of many small boxing distribution to the public and TV Union Drafted clubs if their fans remain home to another for whatever use the tele- TALENT TANGLE see telecasts of bigger bouts. vision industry wishes to make of SETTLEMENT of the talent jurisdiction tangle in television appeared Mr. Greene looks on this problem it. to be making considerable progress last week as a plan was being as among the biggest television The picture was produced, un- drafted to form a new permanent union called the "Four A's Tele- must find a solution for in the der CBS supervision, by Inter- vision Authority." next few years. He is known to national Movie Producers Service, Task of reducing the plan to believe, however, that television New York. George Moscovics, writing was turned over to Georgie in fees and other matters con- may have a unifying effect on box- manager of CBS-TV sales develop- Price, himself active in television cerning TV talent. In the course ing. He believes that it will stand- ment, is narrator. and recently a substitute for Milton of deliberations, the actors com- ardize boxing practices and cause Berle on Texaco Star Theatre. He mittee decided to make the organi- commissions to act with greater began the task Wednesday. zation a permanent instead of a unanimity. He also is known to be- Mr. Price, a comedian, is also temporary one. lieve that it makes untenable the WOW TV PLANS senior partner in a stock brokerage Under the plan, it was learned, stand of New York State, which is Work Starts on Building firm and is a member of three 4 -A all television bargaining would be not a member of NBA. branches, Actors Equity, AFRA, done by the authority. CONSTRUCTION on studios, of. and AGVA. He was a founder of All members of the various fices and transmitter building for the organization which is now 4 -A branches would be entitled to the television activities of WOW AGVA. hold a card in the new union while Omaha was started this month and Should the plan he is now draft- retaining all their rights in their is to be completed in five to six ing be successful, it would end old branch. WICU (TV) OPENS months, John J. Gillen, president more than six months of failure Members of the branches who and general manager on the part of actors to reach have made one paid appearance Is NBC -TV's 34th Affiliate of WOW Inc., has announced. The structure will a video agreement, first by a mer- on television would be entitled to FOUR -HOUR dedication program be located at 3509 Farnam St. and ger of unions, then by a partner- vote in affairs of the authority. launched WICU (TV) Erie, Pa., will contain 20,000 square feet of ship among them. Proportionate Representation The Erie Dispatch television sta- floor space. Decision to form a new union, to All operation equipment be a member of the 4-A's- Associ- Representation in the govern- tion, last Tuesday (March 15). has been ing of purchased and ated Actors & Artists of America the new body would be Highlight of opening night was a is in storage. It divided will be installed (AFL) -was made by a working proportionately among the 15- minute salute to the station by as each room is 4 -A branches. ready, according to actors committee which was handed The proportions the NBC TV network, with which Joe Herold, would be determined not by ac- WICU is affiliated. chief of WOW's television the television union problem after opera- tual membership of the 4 -A's but Programming began tions. The television antenna also the merger and partnership pro- at 6:15 p.m. posals failed. by number of members for whom from the station's new Television is completed. Station will operate a per capita tax is paid to the Center at 35th and State Sts. Fea- on Channel 6. The actors committee was made AFL. Financial support for the tured on the Tuesday night sched- up of the presidents and at least new organization would also come ule were the Telenews Daily News- two members of each of these from the branches, with propor- reel, Philco Television branches of the 4 -A's: Actors Playhouse, a WFIL-TV tional payments based again on a featured film -"A Scandal in Equity, Chorus Equity, American strength determined by the AFL Paris" -NBC's Kukla, Fran and New Construction Started Federation of Radio Artists, Amer- per capita tax payments. 011ie, and a studio ican Guild of Variety Artists and variety show. ROGER W. CLIPP, general man- Thus actors would continue to The addition American Guild of Musical Artists. pay dues to their old branches and of WICU to the list ager of the Philadelphia Inquirer Excluded from the committee were of NBC-TV affiliates, brings that stations, turned the first not to the new authority. How- spadeful paid officers of the branches, who ever, an actor not network's station total to 34 sta- of earth for construction of the new a member of any it was felt, had impeded earlier of the old branches will probably tions, Easton C. Woolley, NBC di- transmitter and antenna facilities efforts to reach a television agree- rector of stations department an- pay dues directly to the authority for WFIL -TV on Mar. 13. ment. on a basis yet nounced last Monday. The new facilities to be set up. combine the Originally, the actors committee The agreement which Mr. Price WICU will operate on a -in- latest developments in non TV broad- undertook to set up a stop -gap will reduce to writing will be re- terconnected basis until June 1, casting. A guyed steel tower will television authority, leaving a per- submitted after to the actors committee. which time it will be avail- be erected to carry a five -section, manent organization for later delib- It will then have to go before able on an interconnected basis. It super -turnstile TV -FM antenna. It erations. It was felt that some solu- the governing boards of will the operate on a six -day week will rise 909 feet above mean sea tion had to be found immediately branches and in most cases will schedule. level. to end what actors considered chaos have to be ratified by members. Page 42 March 21, 1949 BROADCASTING Telecasting Covering the South's First Market is a simple matter for most of you buyers of time. You buy the station that delivers most listeners per dollar spent: That's KPRC. Then you fill in the chinks. 1g5T in HOOPER RATING It's the easy way ... effective way ... to buy Houston and its vast, hundreds -of- square -miles of environs. in B. M. B. RATING Hooper says we're the leaders in this number -one ,g$T market of the South. BMB (the Broadcast Measure- Fi in ment Bureau) says the same thing. Two reasons why seem obvious: NBC and TQN network pro- 11g5T ERST S MARKET grams, plus our own talented staff of entertainers and salesmen who are eager to merchandise your product throughout this great gulf coast area. Call us first. Or call Petry. And we'll call on you.

DAYTIME MAP OF KPRC Based on BMB Study No. 1 Counties with 50% to 100% BMB Counties with 30% to 49% BMB HOUSTON Counties with 10% to 29% BMB 950 Kilocycles - 5,000 Watts

II raw National Representatives: Edward Petry and Company.. Affiliated with NBC and TQN.. Jack Harris, General Manager

BROADCASTING Telecasting March 21, 1949 Page 43

THE WORLD'S ORIGINAL RADIO JAMBOREE

Sweet Sixteen . . . and Kissed by CROWDS!

That smart programming builds listener loyalty, and listener loyalty builds fans was proved once again by radio station WWVA in Wheeling, West Virginia, on Saturday evening, February 5th. To celebrate its sixteenth birthday, the WWVA JAMBOREE -a regular Saturday night home -spun feature since 1933 -was moved from its home in the 1,300 -seat Virginia theater to the 3,000 -seat Capitol theater.

One show -and one show only -was advertised, to begin at eight o'clock. By seven o'clock the theater was jammed to the proverbial rafters, the doors were closed, and thousands more still clamored for admission. They had come for miles to see the show -their show -the WWVA JAMBOREE and they insisted on seeing it. Result: A second show was arranged to begin at 11 o'clock that Saturday night and it, too, played to a capacity audience.

Since the origin of the show in 1933, the WWVA JAMBOREE has played to 1,300,958 paid admissions. This is a plus audience to the millions who have made it a Saturday night listening habit from eight o'clock until two o'clock the following morning. The WWVA JAMBOREE pulls mail regularly from 30 Eastern states, with concentrated coverage in West Virginia, Ohio, Pennsylvania, Maryland and Virginia. It makes sales, too, for the advertisers who sponsor the WWVA JAMBOREE in quarter -hour and half -hour segments.

To Get the Listeners ... Pull the Mail ... Make the Sales ... Use

50,000 WATTSCBSWHEELING, W. VA. NATIONALLY REPRESENTED BY EDWARD PETRY & CO. National Sales Headquarters: 527 Lexington Ave., New York City Pulpit Politics Out M1r1¢Ct1 o IMAGINE the consternation of a station au- fditor«l dience reverently attuned to a Sunday sermon suddenly colliding with the Third Party voice of Henry Wallace denouncing the Tru- No Boom, No Bust man philosophy, military training and . our attitude toward Russia. TO THOSE stations barely eking out a living Such an event provoked a tempest for the survey of business in radio reported in WNLK Norwalk, Conn., and is having re- this issue will give encouragement. verberations reminiscent of the atheistic in- This survey shows that keen competition is cident in San Francisco of two years ago. here. But it shows also that business is Dr. Ben Ginzberg, president and manager of good. In some areas it is up ever so slightly. WNLK, had allotted time to the ministerial In others it is fractionally off. Overall the association for Sunday sermons, consistent picture is a healthy one-no boom, no bust. with his thesis of community public service. Lusty radio has had a steady climb in total The Methodist clergyman, without prior an- billings since 1932. But the very growth of nouncement, slipped the controversial Mr. the medium to its present totals of 1,941 Wallace into the broadcast and from the pul- AM, 716 FM and 60 TV stations has in- pit. Afterward, printed copies of the Wallace creased its intramural competition for the "sermon" were handed the congregation. advertisers' dollars. Too often this competi- Dr. Ginzberg aptly described the proceed- tion between broadcasters was keener than it ing as "Trojan horse tactics" and accused the minister of "smuggling was with the competitive printed media. in" a political speech. JACK SPURGEON .YOUNTS That underlines an interesting survey re- It certainly was all of that. It could sult. No. 1 competitor is the newspaper by have been something more. a good majority. In spite of the increased Dr. Ginzberg (doctor of philosophy) is a new- number of aural stations, they come second. comer to radio. For a year -old broadcaster, S ONE of the smallest markets in the Yet more surprising is the fact that TV in he handled this affair in exemplary fashion. U. S., Southern Pines, N. C. (population television markets was marked as first com- More experienced broadcasters, who collide 3,000), owes much of its fame to three petitor to aural radio by only one station of the with crises of a similar nature frequently, factors: (1) it supports two radio stations; (2) many surveyed. This bears out the oft -heard have an almost automatic way of coping with as a winter resort town, it is situated a stone's contention that telecasting is creating new unscheduled, and unwanted, microphone ap- throw from Pinehurst, famous golf capital, and advertising dollars rather than euchring pearances. They grab the plug firmly be- (3) many World War II veterans from nearby them away from radio budgets. It appeals to tween thumb and forefinger and jerk. Fort Bragg and maneuver areas recall, with many of the big newspaper space buyers who This is another example of how a broad- nostalgic wistfulness, the long -leaf pines and previously contributed only a small part of caster, trying to perform a public service rich shrubbery which remain green the year their budgets to aural radio. for his community, can sometimes court trouble. around. Wisest heads among draw- If complaints were filed with broadcasters are the FCC the Radio did not come to Southern Pines until ing the obvious conclusion. Aggregate busi- station's license could be set down for hear- 1947. But when it bloomed the drew ness is not off but an era of hard selling is with ing, a temporary renewal issued, the sta- stations us the tion's business raided, with unqualified support -moral and economic- again. The station that puts most an unnecessary from into its sales campaigning will profit most. loss of time and money and prestige. This citizenry and officialdom alike. shouldn't and probably won't happen in the The man behind the town's WEEB (1 kw, case of WNLK. MBS affiliate), is Jack Spurgeon Younts, who, Tombstones Something akin to it happened in the athe- together with his wife Elizabeth, owns two - Carving istic case, when the FCC ruled that non- thirds of the stock in Sandhill Community Broadcasters Inc., licensee. Under IF THE current warfare in the set field over believers have right to access to the micro- their active phone on equal footing with theists. wing -Mr. Younts is president and general whose receivers tune what best continues, the manager, Mrs. Younts, program and promotion can only be a loss result staggering of public manager -the station has .proved a profitable confidence in all makes and types of sets. And, venture. Together they shot WEEB out of the as in wars, many good past manufacturers' Is a red in a matter of 11 months. brand names may disappear. Who remembers It Joke, Son? Majestic, Atwater -Kent, Kolster? A member of the North Carolina Assn. SINCE the lusty new born baby, Radio, uttered of Broadcasters, Mr.- Younts was named secre- The battle has been pitched by Zenith in the its first sputter, cartoonists have used it as a tary- treasurer its annual TV field with its extravagant claims that "ex- at meeting in South- prime target for every type of gag. Radio's ern Pines [BROADCASTING, in TV last October Nov. 1, pected changes" allocations won't obso- very popularity makes it a good vehicle for 1948]. lete its sets. Sen. Ed Johnson's plethora of humorous illustration. interrogatories shot at the FCC on TV alloca- Born Nov. 21, 1917, in Greensboro, N. C., Some are very funny. We've laughed at Jack Younts tions have aroused further suspicion. them was educated in Greensboro public for years. And with the advent of tele- schools. He attended Riverside Military Acad- Meanwhile, manufacturers and dealers are vision the new visual angle has offered news- slashing prices on aural receivers. The turn- emy at Gainesville, Ga., and joined its band. paper and magazine funnymen an apparently At Duke U. he served as drum major of the table battle has affected combination set sales. unlimited new train Many prospective purchasers are of ideas. band and publicity manager of Duke's Instru- of sets cer- But within the past few tain hold off. That will months a new mental Music Assn. to be particularly true note seems to be entering many of TV. The automobile industry learned long of the syndi- Mr. Younts turned to cated strips. Humor is a secondary engineering in 1937, ago that word could be spread quickly about considera- leaving Duke to enter North Carolina State and tion. The "must" in many a newspaper radio new models radical changes with the result cartoon College. He did not forsake his musical asso- that huge inventories would stock up. In radio, is a lusty slap at the medium itself. ciations, however, and The punch line became business manag- at this season, the public is being agitated by may be only slightly humorous er of the college's concert band and as long as it has a jolt for drum full -page ads. (That revenue, incidentally, radio or a compari- colonel of the drum- and -bugle corps. He son printed also should be going to radio and TV to build pro- with media' in which radio always conducted a column in the college newspaper. comes out second grams, and give the circulation that will prop- best. In early 1939 Mr. Younts set out in the busi- agate more circulation and increase set sales.) Last week a New York daily carried two ness world, working for the Jefferson Standard such national in a There's a job to be done. It presents an op- syndicated strips single Life Insurance Co. in Greensboro, and later in portunity to the Radio Mfrs. Assn., the NAB paper. One in any issue of a metropolitan Raleigh and Atlanta. to together on daily is becoming commonplace. and the FCC get a topic upon Mr. Younts was among the first 600 U. S. which all must agree -the welfare of the buy- It's easy to see the thinking behind this pre- meditated With college men accepted for training in the Navy ing public. They should collaborate on a campaign. sound and visual Reserve Midshipman radio taking an increasingly healthy slice of School. Passing the simple, forthright statement which would allay Navy's minimum weight requirements, the the public fear of prompt the retail advertising dollar the printed media or even forseeable Carolinian attended Second Naval school AM, boys are going to work. The india ink artists, obsolescence of FM or TV receivers or aboard the U. S. S. in New York being human, know what their bosses like. Illinois dur- combinations under existing allocations. And ing the winter 1940 -41. After school he re- the trade associations should see that such a It is the most insidious kind of propoganda- notice gets widest possible distribution. until the public gets on to it. (Continued on page 48) Page 46 March 21, 1949 BROADCASTING Telecasting GRAND COULEE DAM ... largest there is, supplies power for Northwest industry to the hum- ming tune of nearly 8 billion kilowatt hours of electrical energy. That's power for (among many others) the great aluminum plants which produce half the nation's primary aluminum! BUYING TIME ON KJR ... you reach 1,178,303 listeners in a market that's industrially alive - unlimited - growing! "And the beauty of it is," KJR's 5000 watts at 950kc. penetrate this market with 90% coverage of the important area reached by any 50,000 watts -at far more economical rates! Comparison proves * KJR's plusval uetoanyadvertiserinthe Puget Sound country!

For more "beautiful" facts, talk with AVERY- KNODEL, Inc.

*Check your B. M. B.

SEATTLE * 5000 WATTS AT 950 kc J lfllff/fi for Western Washington An Affiliate of the American Broadcasting Company

BROADCASTING Telecasting March 21, 1949 Page 47 Respects Then, with the advent of clear was founding of the Ministerial channel hearings, he re -filed for 1 Assn., a smooth-functioning group Alr (Continued from page 46) kw. It was granted in July 1947. of ministers, for regulation of their Rodney turned to North Carolina and Chipp, then chief engi- radio activities in counties served /1(ana9ainant marking time, served as clerk neer at ABC (now chief engineer of by WEEB. He contributes the 11 his local draft board. of DuMont TV operations), spear- headed the advisory a.m.-12 noon Sunday period to I IIi91iIPa;ir.IlilhpIdlilllllllllllll@IIIIIIIIIiIIIIIIIIIIIiVIÍÍIIIÜIIiïÍhillillllïlüüillil Succumbing to natural embar- staff that blueprinted church services, repeatedly spurn- rassment-he had to induct several WEEB. Messrs. Chipp ing potential advertisers. JACK HEINTZ, general manager of and Younts did the "spade work," of his erstwhile college fraternity Outstanding climax of WEEB's KUSN and KSDO (FM) San brothers -Mr. Younts went to work buying equipment and planning in- Diego, has been elected vice presi- first year of operation (1948) was for General Motors Corps in his stallation of WEEB. dent of San Diego Broadcasting Co., Meanwhile, former Secretary of State Mar- home state. In July 1942 GMC Sterling, Grace & operator of those stations. Co., a Wall Street firm, had evi- shall's national address fed to ABC placed him with the Air Service through WEEB's Mutual facilities. JAMES R. BLAIR, president of WDEC Command as a technical inspector: denced a desire to invest in a radio Americus, Ga.,- has assumed post of station and in a After the network talk, Gen. Mar- That December he married the for -. "young man to general manager. C. shall continued with a personal ad- CHARLES mer Elizabeth Mendenhall. steer the operation." At the time SMITH has been appointed station Mr. Younts had no stock available dress to the station's listeners in manager. Midshipman Younts returned to for sale. When later his original Moore County. ALLEN MILLER, former executive the Navy in April 1943 and was as- partner was unable to take active head of the Rocky signed to the North Atlantic Sea- part, David R. and Oliver R. Grace Mountain Radio plane squadron at Marine Base, moved in, 'along with a third stock- Council in Denver, LaGuardia Field. Four months holder, John Mare, financial man- has taken over new later he found himself in South ager of the Corning interests. KEAN HEADS FIRM duties as director America where, for a year, he had The Graces and Mr. Mare each of radio activities charge of Naval Air Offers Engineer Services Transport purchased 11 1/9% stock, with the at State College of Service Washington, in- (seaplane operation), be- remaining 66% % retained by Jack WALTER F. KEAN, former man- cluding manage- tween Fortleza and Rio. Return- and Betty Younts as co- owners. ager of Andrew Corp.'s broadcast ment of KWSC ing to the states, he was re-as- Mr. Younts was elected president; consulting divi- Pullman. signed to American Export Airlines his wife secretary- treasurer, and sion, h a s an- at LaGuardia Field, and served as forma- BERT BANK, gen- Mr. Mare vice president of the nounced eral manager and liaison between the airlines and corporation, Sandhill Community tion of a consult- Mr. Miller partner at WTBC Navy Priorities Control. Broadcasters Inc. ing engineering Tuscaloosa, Ala., After discharge from the Navy, firm under his The initial investment of WEEB, name. Headquar- has been elected president of Junior Mr. Younts continued with Ameri- including equipment and organiza- Chamber of Commerce, and his part- can Export as maintenance infor- ters are at 114 LaMAR BRANSCOMB, was tion coats, approximated between ner, mation coordinator and chief of Northgate R d . , president Senior Chamber $15,000 and $20,000. Operation elected of ground operations. Later he served Riverside, Dl., a of Tuscaloosa. continues on an economical basis, . with American Overseas Airlines. Chicago suburb. with a minimum of personnel. New firm offers NUMA FABRE Jr. has been appointed Meanwhile his better half, using Mr. Kean manager of WVVW Fairmont, W. Va. WEEB does not use a transcription broadcasters de- Mr. Fabre was formerly manager of the professional name Betty Hall, service and has stated that, on the sign and alloca- WNAR Norristown, Pa., and WAJR had transferred her organ -playing basis of Mutual's sustaining and tion facilities and complete field Morgantown, W. Va. abilities from NBC to the offspring co -op offerings, it anticipates none engineering service, including field Blue Network. in ROY MORRIS, assistant manager and the future. intensity measurements for FM program director of WJIG Tullahoma, Quest for Right Place The station supplements records and TV. Tenn., has been appointed manager Mr. and Mrs. Younts became with Hammond organ programs Mr. Kean, member of the Insti- of station. Mr. Morris succeeds R. given by Mrs. Younts. G. TANNER who resigns effective firmly convinced that a small radio tute of Radio Engineers and the today (March 21) to assume duties station somewhere in North Caro- Enterprising in his social and American Institute of Electrical of commercial manager at WINZ lina would be nice to own. With civic contacts, Jack Yonnts is radio Engineers, spent the war years as officer for the Dept. of North Caro- Miami Beach, Fla. that objective in mind, Mr. Younts project engineer on radio and radar spent available minute learn- lina, Veterans of Foreign Wars; RICHARD G. FICHTHORN, commer- every the Hawthorne works ing radio from his friends with the district public relations chairman at of West- cial, manager of WHUM Reading, Pa., ern Electric Co., Chicago. He was elected assistant to vice presi- two networks in the RCA building, for American Legion, and active in dent and general manager, ROBERT or with agencies and station repre- the Kiwanis, Elks, Moore County joined Andrew Corp., Chicago, in G. MAGEE, at annual board meeting sentatives. The next question that Cancer Society executive commit- 1944. He organized firm's con- of Eastern Radio Corp., WHUM li- posed itself: What was the "perfect tee and the Sandpipers Golf Club. sulting engineering division and censee. spot" in North Carolina for a radio One of his local achievements managed it for five years. GRANT POLLOCK, formerly manager station? of W. S. Grant & Co., Los Angeles In the summer of 1946, Jack and (radio representative), has joined Younts KVON Napa, Betty set forth to canvas Calif., as manager. the state methodically, and came GEORGE CHANDLER, CJOR Van- up with Southern Pines. Mr. couver, has been reelected president of Younts returned to New York, the British Columbia Assn. of Broad- burned some midnight oil over the casters. J. W. B. BROWNE, CKOV market, and finally concluded that Kelowna, was elected vice president, a properly planned station with a and JACK PILLING, CHWK Chilli - small initial investment was finan- wack, as director. cially feasible. DOROTHY LEWIS, coordinator, wom- Mr. Younts then left for South- en's broadcasts for United Nations, ern Pines to lay the ground work, since last spring, has been appointed including public relations. He re- coordinator, U. S. station relations, turned to New York with a fistfull under the direction of GERALD KEAN, of endorsements from civic groups. supervisor of radio, English language The town board of Southern Pines service of the UN. Prior to her asso- also voted to provide free land for ciation with UN, Mrs. Lewis was di- construction of the station. rector of women's activities of the While in the process of forming NAB. a corporation and filing an applica- STERLING W. FISHER, NBC man- tion, another applicant stepped in ager of public affairs and education, and beat Mr. Younts to the punch. FORD station wagon won by KTUC Tucson, Ariz., for its promotion of Ford will participate in the Second Na- The Carolinian returned to his Theatre f BROADCASTING, March 141 is presented to Lee Little (second from r), tional Conference of the United States home state, gave all endorsers an KTUC manager. L to r: J. P. Roberts, branch manager of Ford Motor Co., National Commission for UNESCO, of opportunity to withdraw (which Long Beach, Calif., who made presentation; Monte Mansfield, Tucson Ford which he is an advisor, from March they didn't) and went to Washing dealer; Mr. Little, and W. A. Chalmers, account executive on Ford account 81 through April 2 in Cleveland. ton to file for a 250 w station. for Kenyon & Eckhardt, New York, Ford agency. Page 48 March 21, 1949 BROADCASTING Telecasting YOU MIGHT GET a 175 -POUND WOLF'

BUT...

YOU NEED WKZO -WJEF TO GET BUSINESS IN WESTERN MICHIGAN! If you want to sell via radio in West- ern Michigan, radio stations within the area are a definite "must"! The reason is simple . . . Western Michigan has a "fading" condition almost without equal in the country. In our area, distant stations just don't come able coverage of Western Michigan. through consistently-they have weak Projecting our ratings to the number of signals, they fade badly, and they usually radio homes in these two cities, you will have a background of heavy static. The find that WKZO -WJEF give you nearly result is that Western Michigan folks be- 23% more city listeners than the next hind this "wall of fading" listen to their best two-station combination. And ana- own stations -seldom even try for "out- lyzing BMB figures, you find even more side" stations ! evidence of superiority in rural areas. For advertisers interested in the rich Yet both stations are available at an Western Michigan market, WKZO -WJEF especially attractive combination rate are the effective and easy answer: Broad- which saves you about 30% ! casting from Kalamazoo and Grand Write to us or to Avery-Knodel, Inc. Rapids, these two stations give remark- today for all the facts.

* A wolf weighing just over 175 pounds was killed on Seventy Mile River in Alaska. WrEF me- IN KALAMAZOO "Ale IN GRAND RAPIDS and GREATER WESTERN MICHIGAN AND KENT COUNTY (CBS) (CBS)

AND OPERATED BY FETZER BROADCASTING COMPANY AVERY- KNOIIEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES GE SALES POST FCC PROPOSALS Weil to Supervise Stations Three to Be Granted ANNOUNCEMENT was made last PROPOSED decisions were an- week that Eugene P. Weil has ac- nounced by FCC last week to: cected the posi- Grant WLOE Leaksville, N. C., tion of supervisor here's proof... power boost on 1490 Ice from 100 w of sales for WGY to 260 w. WGFM (FM) Grant application of Orange Em- WRGB (TV), pire Broadcasting Co. for new sta- General Electric tion at Redlands, Calif., on 990 'kc, stations in Sche- 1 kw, daytime. nectady, N. Y. earzricarzdi,li piarafscmu y Grant application of Agnes Jane The announce- Reeves Greer for new station at ment was made Dover, Ohio, on 1460 kc, 250 w, by G. Emerson fteteld fulltime. Markham, man- " All three of the proceedings in- Mr. Weil ager of the sta- volve questions of interference to tions. existing stations but the Commis- Mr. Weil was formerly sales and sion ruled this factor out in each promotion manager of WABY Al- case because of other considera- bany, N. Y., and prior to that had tions. been general manager of WJRD WLOE, owned by Douglas L. Tuscaloosa, Ala.; general manager Craddock, operating with increased of WGWC Selma, Ala., and held power would cause slight interfer- the same post with WLAQ Rome, ence to WBIG Greensboro and Ga. WSSB Durham, N. C., the Commis- Wer' this was not sion found, but consid- CHICAGO ered excessive. It was found the RWG CONTRACT 1,000 on Dial more efficient use of the facility the 50,000 Watts would serve more people with a Completed, Being Checked primary service. The new Redlands station would DRAFTING of the contract for be the first local service there, the freelance scripters between Radio FCC said. Slight mutual interfer- Writers Guild and agencies, pack- jg48 p M ence with KFWB Los Angeles and age producers and sponsors has DECEMBER :00 NOON TO from XECL Mexicali, Mexico, was been completed and now is being 12:00 A ruled as not warranting denial. checked by attorneys for both SUNDAY 31.6 Likewise, the new Dover outlet sides, it was learned Thursday. The agreement, reduced to writing SiAnoN ' 14.2 would be the first local station in that city. Mutual interference by Austin M. Fisher, management . 12.2 WCFL would exist between the proposed representative, was received by the Station A , 11.9 station and WJPA Washington, union at a joint union -management Station B ' ' 119 Pa., and WLEC Sandusky, Ohio, meeting in New York March 11. It Station C ' . ' 7.7 the Commission found, and slight was said that no new issues de- interference be veloped and that both sides now Station D 10.5 would suffered from WPAR Parkersburg, W. Va. The will check to see whether all ele- Station E ' Index. areas affected, however, receive ments orally agreed to are incorpo- FMandTV - Station listening rated in the document. *From Hooper other services, the decision indicated. A further joint meeting is to be Mrs. Greer is majority owner of held whereupon, if no hitch de- WAJR -AM -FM Morgantown, W. velops, the agreement will be sent Va., and permittee of a new FM to members of both sides for ratifi- station at Pittsburgh. cation. Main provisions cover re- Orange Empire Broadcasting is tention of script rights and fee An imposing array of first -rate sports attractions -Notre headed by E. J. Roberts, president minimums. Dame football, Chicago and 75% owner of wholesale floor Cardinal football, and Black - covering firm in Redlands bearing hawk hockey - are WCFL highlights. Unexcelled pro- his name. He is president and 43% owner of the applicant. Others ABC SALES DEVICE gramming of fine music is also a special feature of this include: Dr. W. R. Quinn, vice To Use 'Sneak' Previews station. Top entertainment and WCFL's economical rates president 12 %; E. A. Nutter, orange grower, secretary 12 %; L. AUDITIONING of programs for combine to give the best all -round radio time buy in the P. Sherer, contractor, treasurer the public is latest device by which 12 %; H. R. Marsh, orange grower, rich Chicago market! ABC hopes to sell its newly created director 12 %; estate of E. I. Hoff- shows to agencies and prospective man, now deceased and former A plus factor in audience loyalty ...There's Union member sponsors. a in two of president and general manager of every three families in the great According to C. Chicagò area -a foundation upon WMIN St. Paul, director 8.6 %, and Charles Barry, which The Voice network's vice president in charge of Labor is building one of the most responsive, J. B. Stone, postmaster, director of television, a of video product- buying markets in radio today. 0.022 %. series shows has been selected in recent weeks, and presented in good view- ing periods for public reaction. Alabama Meeting Video recordings for showing at ALABAMA Broadcasters Assn. any time to prospective clients will hold its spring meeting at the have been made from these "sneak" Admiral Semmes Hotel in Mobile on previews, he reports. April 1 and 2. Henry P. Johnston, WCFL WSGN Birmingham managing di- The Voice of Labor rector and association president, announced the dates last week. A PHILÇO Corp. announced March pro- 666 Lake Shore Drive, Chicago, III. motion program that will permit deal- meeting of special committees and ers to reduce the price the association's board of on some radios Represented by the Bolling Company, Inc. directors and radio -phonographs six to 16 %. will be held March 31, Mr. Johnston Price reductions range from 62.46 to said. $50. Page 60 March 21, .1949 BROADCASTING Telecasting TñeBILL ELLIOTT SHO?1 A NEW PACKAGE RADIO SHOW BEING SOLD DIRECTLY TO BAKERS

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BROADCASTING Telecasting March 21, 1949 Page 31 Telestatus ing and basketball in the current the most exciting action into the music, drama, comedy-in brief, season. (See Tables V, VI). set -owner's living room. the great show business in all its (Continued from page 38) Next in the program lineup are On the networks it is a different many facets, is to be seen on the TV manufacturers, big tobacco audience participation programs, story. Big name talent- dancing, video screen. companies, and apparel and auto news and children's shows. The present programming satisfies the manufacturers. In spot advertis- FCC Approval Given ing food and beer advertisers are requirements of a majority of the most frequent. viewers-the 83% of the women who like entertainment and the TRANSFERS In Seven Cases Locally, radio and TV dealers are 87% of the men who want sports CONSENT Was granted by FCC last week to acquisition of control of the best TV customers, with auto programming on the television dealers, apparel shops and food WLTC Gastonia, N. C., by James B. Petty and family for $66,000 and to screen [BROADCASTING, March 7, sale of WEGO Concord, N. C., by Wayne M. Nelson for $50,000 to the stores next in that order. Appli- Newell -Emmett Survey]. ance dealers and general retail Concord Tribune. Breakdowns of programming by Five other not were caned Mr. Rhoads took 75 shares stores are often local advertisers type, and by method of presenta- station transfers, and Mr. Van Riper 30 shares. WFYC previously reported, also have been is assigned 1 kw day on 1280 kc. on TV. (See Table IV). tion are given in Table VI. The KIWW by FCC. These include San Antonio- Granted relin- Combining all three categories, full 710 hours and 34 minutes of approved the quishment of control of Good Neighbor Broadcasting licensee by Joe radio and TV was the heaviest buy- sponsored time during week WJOC Jamestown, N. Y.; KTRE Co., the of Lufkin, Tex.; WFYC Alma, Mich.; Olivares, 55% owner, who sells 15% for ing product for TV time, food was February 6 -12 is categorized in $4,000 to Manuel Leal, station general next and automotive advertising a this table. KIWW San Antonio, and WTVL manager and 25% owner. L. R. Rich- Waterville, Me. ards retains 20% holding. KIWW is close third. Drugs and remedies, News Split assigned 250 w on 1240 kc. toiletries and household soaps, Details of the transactions fol- WTVL Waterville, Me.- Granted .ac- can be seen that quisition of control of Kennebec Broad- cleansers and polishes, which in It most of the low: casting Co., licensee, by Carleton D. news programming is split 50-50 WLTC Gastonia N. C. - Granted Brown, president and general manager, ' AM are the biggest buyers of time, between live and film presentation. transfer of control of Gastonia Broad- from several stockholders. Transfer are far down the list in TV. casting Service Inc. licensee, through involves reissue of corporate stock for Film is the major vehicle for com- sale by Phil P. Jackson and Allen H. services and financial assistance with On the other hand, TV has in- mercial announcements, accounting Smith each of 21.75% interest for rom- Mr. Brown becoming majority stock - spired many non -AM users to bined consideration of $65,000. Stock holder. WTVL is assigned 250 w on try for 17 of 24 hours of announce- is purchased by James B. Petty, presi- 1490 ke, the new broadcast medium -wit- dent and already 25.2% owner, and Mrs. ments. Jessie M. P. Snyder and William C. ness the relatively high proportion Live programming accounted for Petty. Company will be owned as fol- of auto, banks and insurance com- 58.3% of all sponsored time, and lows: James Petty 45.8 %, Mrs. Snyder WCVA BEGINS panies, and real estate companies 14 %, William Petty 9 %, Carl Howard remotes another 27.6 %. Film, in- 12.5 %, W. E. Abernathy 14.7% and Dr. Daytime on 1490 kc, 250 w that have used TV in its earliest cluding announcements, was shown M. E. Woody Jr. 3.7 %. Latter three re- stages of commercial development. tain original interests. WLTC is as- NEW daytime outlet, WCVA Cul- 9% of the time, and the remainder signed 1 kw day on 1370 kc. peper, Va., began' WEGO Concord, N. C.- Granted as- operations late Video Programming of the sponsored hours consisted signment of license from Wayne M. last month on 1490 kc with 250 w. Sports, variety and dramatic of a combination of film and slide, Nelson, sole owner, to The Concord Owned by the Culpeper Broadcast- live slide live Tribune Inc. for $50,000. Mr. Nelson programming occupy a major share and or and film pres- is licensee of WAYN Rockingham, ing 'Co., station programs 17 hours of the video sponsorship at this entation. (See Table VII). N. C., and 75% owner WWNF Fayette- a day, according to George Flowers, ville, N. C. WEGO buyer is publisher writing. Together, these three ac- Nearly all network shows were of daily Tribune there. A. W. Huckle managing director. count for about 60% of the total live. presentations -about 36 hours is president and 60.71% owner. WEGO WCVA is affiliated with the Key- is assigned 1 kw day on 1410 kc. sponsored time during any week. of the 410 were remote broadcasts. stone Broadcasting System and Most of the variety and dramatic Locally, the story was different: 54 The following transfers, not previously reported, also have been uses Standard Radio and Lang - shows are live, -originated, hours of live programming, 58 network approved by the Commission: Worth transcription services, and while nearly all sports broadcasts hours of film, and the bulk in sports KTRE Lufkin, Tex. -Granted relin- United Press news. Gates equip- are local in origin -wrestling, box- remotes -about 160 hours. quishment of negative control of Forest ment is used throughout. In spite of the low percentage of Capital Broadcasting Co., licensee, by E. L. Kurth Sr. through recapitalization Staff members, in addition to live programming done locally, of station and issuance of new stock to Mr. Flowers, who was formerly TABLE V there was more last month than number of new stockholders. Mr. with WHCC Waynesville, WJRI RANK OF SPONSORED VIDEO PROGRAMS ever before. The mainstay for the Kurth's 50% interest is thus reduced BY TOTAL HOURS to 15.8% but that and holdings of two Lenoir, WHKY Hickory, N.C., are: (Jan. -Feb. 1949) local operator is still dramatic other original stockholders-a com- Program director, Ted Adams, for- sports programming which brings bined holding of 57.8 % -is retained. merly with WHKY and WAIR Winston - Program Type Rank KTRE is assigned 1 kw on 1420 kc. Salem; chief announcer, Bob Smith; Feb. Jan WJOC Jamestown, N. Y.- Granted announcers. Homer Quaan and John acquisition of Sports 1 1 control of Air Waves Evans; commercial manager, R. U. Variety 2 2 TABLE VII Inc., licensee, by Harry E. Layman, "Sporty" Blankenbaker; chief engi- Dramatic 3 3 VIDEO PROGRAMMING METHODS who with his wife is already 50% own- neer. Jim Byrd, formerly with WNCA Audience Part. 4 10 er. He purchases 50% Interest of Rob- Asheville, N. C.. and WMRA Myrtle Local % of ert L. Blalock. Consideration is Beach, S. C.; director of News 5 4 Network Spot Total Total $13,000 women's ac- Children's 6 6 plus one -third Interest in WASL An- tivities and receptionist. Joyce Har- Announcements 7 5 Live 359:45 54:16 414:01 58.3 napolis, Md., owned by Mr. Layman. low. Educational 8 7 Remote 36:30 159:51 196:21 27.6 Mr. Blalock with his wife already holds Quiz 9 9 Film 5:15 58:03 63:18 9.0 one -third interest in WASL. Action Discussion 10 11 Live -Film does not include approval of WASL Musical I l Combination 18:13 18:13 2.4 stock switch. ' WJOC is assigned 1 kw TV Set Report Household, Shopping & Women's 12 12 Live-Slide day on 1470 kc. Special Events 13 14 Combination 16:21 16:21 2.3 WFYC Alma, Mich. -Granted acquisi- TV SET figures reported to All Others: 2:20 2:20 .4 tion of control by Merle E. Fashion 14 13 Rhoads. BROADCASTING during past week. Miscellaneous 15 15 401:30 309:04 710:34 100.0 When station was granted Mr. Rhoads and Cleon Van Riper each subscribed St. Louis -22,500 as of March 1, to 50% interest but when subscriptions * reported by Union Electric Co. of Missouri. Cincinnati-17,079 as of March 1, TABLE VI reported by Crosley Broadcasting SPONSORED COMMERCIAL TIME BY PROGRAM TYPE & PRODUCTION METHOD Co. (WLWT). (Hrs. -Min.) Cleveland -30,402 as of March 1, Studio Studio Studio, Studio of survey by Western Reserve U. Bu- Studio Studio Live Live Film & Live Film Total reau of Business Research, Program Type Live Film & Film & Slide Slide & Slide Remote Total Time re- Audience Participation .... 50:40 :30 :38 1:00 52:48 7.4 ported by WEWS (TV). Children's Programs 40:17 :40 :20 :30 41:47 5.9 Milwaukee- 19,016 as Discussion 18:30 of March 1:00 19:30 2.7 1, Dramatic 55:30 11:26 2:30 69:26 9.8 reported by WTMJ -TV Mil- Educational 19:72 1:55 :32 2:00 24:39 3.4 waukee. Fashion 1:57 :40 :34 :30 3:41 0.5 Household Hints & Boston -63,646 as of March 1, Women's Program 8:50 :11 :25 :25 9:50 1.5 reported by WNAC -TV and WBZ- Musical 12:37 :38 :30 1:11 :02 15:08 2.2 TV, both Boston. News 18:57 18:59 7:17 1:58 :15 47:26 6.7 Quiz 18:40 :30 1:30 :21 :15 :45 22:01 3.1 Buffalo, N. Y.- 16,469 as of Feb. Sports & Sports News 6:47 2:38 3:35 :28 :15 188:33 202:06 28.4 28, compiled Special Events 4:03 4:03 0.6 by Buffalo Niagara Variety 158:40 3:51 1:31 :32 164:34 23.2' Electric Co., reported by WBEN- Weather :30 :18 1:04 :17 :06 2:15 TV Buffalo. Time Signals :11 3:03 .06 :57 :01 :15 4:33 4.3 Announcements ' - :59 17:22 1:23 4:25 :26 Los Angeles- 101,962 Miscellaneous 24:35 as of Feb. & 28, reported by Southern California Unclassified :44 :37 - :05 :45 2:11 0.3 Radio & Electrical Appliance Assn. Totals 414:01 63:18 18:13 16:21 1:14 1:06 196:21 710:34 100.0 Page 52 March 21, 1949 B[L.QA.D.CASTING T'elecaatiaa For the finest sound,

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BROADCASTING Telecasting March 21, 1949 Page 53 ettes, development of hobbies and gardening. Miss Griffith conducted, and Robert K. Richards, NAB director AWB REORGANIZATION To Be NAB De =t of public relations and publications moderated, a group discussing "Co- By JANE PINKERTON quences. WEEI Boston. Miss Marshall ordinating AWB -NAB." Partici- BUSINESS brunch concluded the Show ideas were sketched for listed topics about which listeners pants were Harold Fair, director of sixth annual convention of the women broadcasters by Miss Crane. wish to hear more: books, maga- NAB program department; ' Lee Assn. of Women Broadcasters at She reminded them "we are not zine articles, home sewing, simple Hart, assistant director of broad- Chicago's Drake Hotel Sunday entertainers, just middlemen, and health hints, interior decoration cast advertising, NAB, and Mau- should be on and of homes, local rice B. Mitchell, of broad- morning, March 13, when members interest centered the remodeling director of the executive board recapped subject- matter." Predicting that schools, maternity clothing, lay- cast advertising, NAB. the three-day proceedings. "fashion in television won't come into its own until color is added," Highlight of the AWB sessions Miss Crane dissected the format of Charges Could Justify Boomerang was the March 11 vote to reorgan- her show, The Modern Woman, ex- ize the women's association into an plaining that she uses no interviews NARSR Ruling, Replies NBC NAB department with Pat Griffith and a lot of demonstrations. becoming executive secretary of the Sales will happen "in a way NBC TOLD FCC last week that some of the arguments against net- AWB, handling administrative that's bigger and better than ever work activities in the field of station representation would, if correct, work and reporting direct to the before if (1) your program is en- justify a rule against such representation by members of the National NAB [BROADCASTING, March 14]. tertaining so the audience is there, Asan. of Radio Station Representatives, too. Approved by the AWB board in (2) you can convince the audience The claim was made in a memo- * January and the NAB board last that you speak from experience and random replying to the charges works, but is merely a restate- month, the proposal specifies na- (3) you can back your program of NARSR as summarized in briefs ment of "many of their arguments tional officers will be eliminated, with a sound merchandising plan filed earlier this month [BROAD- and theories advanced in the guise and the AWB will be represented calling for specific returns," in the CASTING, March 7]. CBS and ABC of testimony at the hearing." in the NAB by seven active and opinion of Miss Melrose, conductor as well as NBC filed replies. None ABC claimed that NARSR four network non -members in a of House O' Charm and Charm had been received from NARSR "frankly on fears standing executive committee, to be bases its case for Time from her own home and the and the Edward Petry Co., which is the future than upon pres- chosen from 17 district chairmen. rather WXYZ-TV kitchen. participating in the case both as a ent or past happenings or condi- Miss Griffith presided at a panel Miss Melrose explained that she NARSR member and individually. discussion on "Television, the Eyes tions." The network said that "in convinced her audience she could The independent representatives the 17 years since spot representa- of Tomorrow." March 12. Fran cook by broadcasting and telecast- Harris, TV director at Ruthrauff claim the networks, in representing tion of affiliates by networks being from a kitchen. She concluded affiliates & Ryan, Chicago, was moderator. in the sale of national spot gan, the record does not show any by asserting that manufacturers advertising, violate the spirit if not instances in which, by virtue of Guests included Ruth Crane, AWB should "never forget they cannot president, WMAL -TV Washing- the letter of FCC's network rules such representation, the interests put high Hoopers into their bank and that such representation should ton; Norma Richards, treasurer, accounts takes sales...." of the affiliates or of the public WSPD -TV Toledo; Martha Gaston, -it be prohibited. In their replies, the were impaired." Rather, ABC said, District 16 chairman, KFOX Long Saturday Sessions networks contended the independ- stations and public have benefited. Beach, Calif.; Rita Hackett, ent representatives failed to sup- WLWT (TV) Cincinnati, and The Saturday morning business port their charges with facts. Edythe Fern Melrose, WXYZ-TV sessions featured discussion groups NBC said the Petry & Co. brief Ball Appointment Detroit. talking on "The Woman Broad- asked FCC to exclude networks caster and Her Station Manager" DON BALL, manager of the edit- Gaston Conclusions from station representation be- and "New Ideas for Women's Pro- cause of a "possibility" they might ing division at WCBS New York, Terming video "the marriage of grams." In the former, Harold Saf- do wrong. Such a theory "lacks has been ap- business and show business," Miss ford, program manager at WLS the saving grace of common sense," pointed program Gaston outlined personal conclu- Chicago, . specified qualities which the network asserted, adding that director of the sions: repetitious advertising is not make women valuable to the in- on that theory the NARSR mem- key CBS outlet, acceptable, stations should have dustry. G. Richard Swift, special bers themselves might be prohib- showings of film commer- Anne Hayes, AWB District 10 ited from representing stations. general manager, cials for clients, live shows with chairman from WMT Cedar He film inserts offer "more complete "If the Commission is to under- announced. Rapids, Iowa, moderated the panel, take to regulate against all possi- will also continue drama," and film shows and com- which included William B. Quar- the mercials have a uniformity difficult bilities," NBC said, "its regula- his duties in ton, manager, WMT; Marie Clif- tions editing division. for a studio show to equal. ford, WHFC Cicero, Ill.; and a rep- will be limited only by the fertility of the human mind." Mr. Ball, who en- Importance of realistic and ade- resentative of the U. S. Dept. of The quate stage Agriculture. network charged that "the protec- Mr. Ball tered radio in sets was stressed by has been Miss Hackett, who talked of "Tele- Beulah Kerney, Illinois state tion and increase of complainants' 1928, vision Throw Away profits is the only purpose of their with CBS for almost 20 years, dur- -Let's the chairman from WENR -ABC Chi- as Book." She explained why-on her cago, conducted the women's pro- requested regulation." ing which time he has served show -"gimmicks are used in the grams panel, which introduced CBS said the independent repre- announcer, producer - director, as- same way as sound effects on AM" Mary Louise Marshall, WOC Dav- sentatives' position "utterly ig- sistant director of production and and why music has proved to be a enport, Iowa; Julie Benell, WFAA nores the hundreds of pages of tes- network operations as well as in good background for talking se- Dallas and Priscilla Fortescue, timony which establish the facts the editing department, and finally of station representation" by net- department manager.

IT WAS SMILES all around as photographer caught these three groups at WLWT (TV) Cincinnati, and Fran Harris, Ruthrauff & Ryan, Chicago, who the Assn. of Women Broadcasters meeting in Chicago. was moderator of television panel. Right photo -Pat Griffith, NAB director of women's activities; Ruth Left photo ( to r)- Cecelia Butler, WLAM Lewiston, Me.; Marguerite Staples, WTVL Waterville, Me., and Mary Aileen Bonney, WROW Albany, Crane, WMAL Washington, AWB president; Mayor Martin H. Kennelly of N. Y. Chicago, who extended city's welcome to the women broadcasters, and Elizabeth E. Marshall, convention chairman. Miss Marshall is with WBEZ, Middle photo -Rita Hackett, star of '49, The Magazine of Television, Chicago Board of Education station. The most powerful FM installation in the world recently completed on Red Mountain near Birmingham, Alabama for Station WBRC -FM brings static -free entertainment to residents in a transmission radius of 200 miles. Important to this installation is the 450 ft. Blaw -Knox type N -28 heavy -duty tower supporting the 8- section Pylon FM antenna. Sturdy, safe and backed by the many years of Blaw -Knox design and engineering in the radio field, it will enable this great new FM Voice of the South to utilize the full capacity of its modern facilities.

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BROADCASTING Telecasting tan. h ?i. 1,49 Page 55 FACILITY FIRST 15 PROGRAM HOOPERATINGS -March 15 Report CHANGES No. of YEAR AGO CONSTRUCTION Granted Four by FCC Sto- Hooper- Hooper- FCC Tightens Deadline Policy Program lions Sponsor & Agency oting }or- Pos. Walter Winchell 268 Kaiser -Froze (Weintraub) 26.1 21.8 +4.3 11 ORDER was adopted by FCC last Original broad- MORE and more starch is being week to delete WONO Oneonta, cast 23.8 put into FCC's administrative Added by 2nd N. Y. (250 w day on 1110 kc) and broadcast 2,3 britches where completion dead- in lieu to grant the same group Radio Theatre 149 Lever Bros. (JWT) 26.0 27.3 -1.3 4 line extensions are concerned -and McGee & Molly 165 S. C. a new station permit for 250 w Johnson (NLBB) 25.1 31.1 -6.0 3 this will mean TV construction Jack Benny 174 American Tobacco (BBDO) 23.8 31.4 -7.6 2 day on 900 kc at Saratoga Springs, Original broad- as well as FM. stations cast 21.5 N. Y. Three existing Added by 2nd That's the nutshell observa- received changes in facilities. broadcast 2.3 tion of one Commission rep- W LOW Norfolk, Va., was Godfrey Talent Scouts 155 T. J. Lipton -Div. Lever (Y&R) 23.3 22.8 +0.5 8 Bob Hope 151 lever Bros. (Y8R) 21.0 26.2 5 resentative last week upon the granted switch in frequency from My Friend Irma 153 Pepsodent Div. lever (FC88) 20.8 22.0 10 FCC ruling which denied further 1590 kc to 1410 kc, using 1 kw Stop the Music (8 -9) (8 -8:15, 16.71 175 Smith Bros. )SSCBB) 20.7 extension of completion date to daytime. (8:15 -8:30, 20.4) 178 Eversharp (Biow) WMFI Memphis, Tenn., Class B WDRI Jackson, Tenn., was au- (8:30 -8:45, 23.0) 180 Speidel (CaP) FM outlet (8:45 -9, 22.6) 178 P. Lorillard (L&M) granted conditionally thorized to change from. 1 kw day louella Parsons 257 Andrew Jergens (Orr) 19.3 12.5 +6.8 50 in June 1947 to Fanny B. Wilson. to 1 kw fulltime, directional night, Original broad- The Commission already has ad- 1310 ke. cast 17.9 on assigned Added by 2nd vised one television grantee that WWOL Lackawanna, N. Y., re- broadcast 1.4 it would not tolerate any undue ceived to move from that Duffy 's Tavern 160 Bristol -Myers (Y8R) 17.1 16.6 }.OS 25 authority Amos 'ñ Andy 149 Lever Bros. (RBR) 16.4 24.9 -8.5 6 delays in TV construction and city to Buffalo, N. Y. Comr. Paul Mr. Keen 149 Whitehall (D -F -S) 16.3 13.3 +3.0 41 about a year ago hinted it proposed Walker voted for hearing. People Are Funny 163 B. & W. Tobacco (Seeds) 16.2 14.7 +1.5 33 A. Mr. D. A. 160 Bristol -Myers (DCBS) 16.0 18.0 -2.0 78 a stern policy in handling FM WWOL is assigned 1 kw day on Crime Photographer 163 Toni Div. Gillette (FCBB) 15.6 12.4 +3.2 52 cases where permittees were not 1120 kc. diligent in erecting their facilities WONO was granted condition- TOP TEN DAYTIME HOOPER -March 15 Report [BROADCASTING, May 3, 1948]. in 1946, 250 w ally December No. YEAR AGO WSAZ Huntington, W. Va., last day on 1110 kc. The present ac- Sta- Hooper- Hooper - fall requested the FCC's view on tion denied WONO's netition for Program tions Sponsor & Agency sting }or- Pos. Ma Perkins (CBS) 80 Procter & Gamble (D -F -S) 9.3 8.9 +0.4 3 what its attitude would be if TV further extension of time to com- Arthur Godfrey permittee's delayed construction plete the station on grounds that (70:30- 11:30) 9.2 8.2 +1.0 5 (10:30- 10:45, 7.1) 166 Gold Seal (C -M) until the television freeze were the applicant, Oneonta Broad- (10:45 -11, 8.6) 166 National Biscuit (McCann) lifted and the future cleared does 11:30, 10.5) 165 Liggett-Myers (N -E) casting Co., has indicated it (I1- [BROADCASTING, Nov. 15, 1948]. the station there Romance Helen Trent 84 Whitehall (D -F-S) 8.1 8.0 +0.1 7 not plan to build Our Gal, Sunday 84 Whitehall (D -F -S) 8.0 9.1 WSAZ has been told the Commis- anyway. Big Sister 93 Procter & Gamble (Compton) 7.8 9.0 2 2 sion will not approve delays for Commission said that in Stella Dallas 146 Sterling Drug (D -F -S) 7.7 7.7 0.0 9 The Rosemary 64 Procter B Gamble (BBB) 7.1 7.6 Os 10 those reasons. requested Sterling Drug (D -F -S) 7.1 June 1948 the applicant Backstage Wife 146 8.3 1.2 4 WMFI early this year filed ap- modification of its permit to change Widder Brown 146 Sterling Drug (D -F -S) 7.0 7.1 0.1 14 Pepper Young 153 Procter & Gamble (P&R) 7.0 6.0 +1.0 25 plication with the Commission for Saratoga Broadcasting 77 General Foods (BBB and YBR) 7.0 its name to When Girl Marries 8.1 1 6 consent to transfer control from Co., a new firm of the same owners, Miss Wilson to WMFI Broadcast- and move to Saratoga Springs ing Co., new firm in which she and 250 w with different facilities, WNLK Renews Programs members of her family will be day on 900 kc. FCC said the owners of the major portion of applicant in a subsequent request CHURCH BAN After Wallace Row voting stock. Substantial amount for additional time to build in- stock and would not commence of non -voting preferred dicated it WNLK Norwalk, Conn., last week successfully defended its position that some voting stock is being offered construction until the switch were political talks must not be made on its Sunday religious hour after a for public sale [BROADCASTING, approved. controversy which started when Henry A. Wallace appeared on a church Jan. 24]. Principals in WONO and the broadcast without notice. President and treasurer of new Saratoga Springs outlet are The station drew national atten- John Nazak, chief engineer of WMFI Broadcasting is York L. tion last Monday when it suspended mon. The Ministerial Association's Wilson, Miss Wilson's brother and WEAV Plattsburg, N. Y., and the schedule of programs of the Jeanne May Levke. 21 members are allotted free turns Washington business consultant. Norwalk Ministerial Assn., a mem- at airing broadcasts on WNLK, Mr. Wilson has FM interests in ber of which was responsible for and the South Norwalk pastor was several cities, none of which are the Wallace broadcast on March using time assigned his church. yet on the air. Plans for public LEGISLATION 13, 11 a.m.-12 noon. Dr. Ginzberg, a Doctor of Phi- participation in ownership are in- Group to Consider Agenda These events followed: losophy, said the subjects which Mr. volved also. A SUBCOMMITTE of the House 1. The ministerial association Wallace touched on were controver- Interstate and Foreign Commerce held a meeting on Tuesday in which sial and outside the bounds of the Committee March 23 will consider it defended the right of Mr. Wal- religious hour. His position was AD WOMEN that an agenda of legislative proposals lace to be heard but said the sta- opposing points of view would Chicago Club Names Judges relating, among other subjects, to tion was "unjustly criticized" for thus be entitled to similar time to FCC. the broadcast in question. The as- answer Mr. Wallace. He revoked JUDGES were named last week by In Congressional circles a sub- sociation assumed full responsibil -. the broadcasts, the next two of Chicago Women's Advertising Club committee study of communications ity for the broadcast. which also were scheduled for the for its annual Advertising Woman was considered a possibility in view 2. The association on Wednes- Rev. Mr. Lee's church. In suspend- of the Year contest. Named were of probe authority vested in the day assured the station of its de- ing them, however, he announced Ralph Starr Butler, retired ad- House Commerce Committee by sire to continue the broadcasts on that he would reinstate them if a vertising manager of General action of the House Wednesday. a non -controversial basis. It agreed guarantee could be made that no Foods; Grove Patterson, editor of The executive session of the sub- that any "outside" persons would more controversial speakers would Toledo Blade, and Sarah Blanding, committee, which will study matters not be introduced without consulta- be introduced on the programs un- president of Vassar College. pertaining to the Securities and tion with the association's radio announced. Nominations, His position submitted by com- Exchange Commission, the Federal committee. The association ex- was substantially panies, individuals and agencies, upheld by the Norwalk Hour, a Communications . Commission and pressed regret for any embarrass- will be accepted until April 1, ac- the Federal Trade Commission, is ment caused the station. daily which has been wary of men- tioning cording to Consuello Miller, chair- the first in a series which will be 3. Station President Dr. Benja- the station's call letters and man of the club's award committee. held to determine the priority of min Ginzberg revoked the suspen- which did not carry a story on the study for various bills [BROADCAST- sion of broadcasts and restored the controversy the opening day. But on following days daily ING, March 14]. old schedule. the carried titularly when so a factual stories on controversial Several highly controversial com- The incident occurred when the the controversy figure." The Rev. Mr. Lee said he munications measures are among Rev. Charles W. Lee, pastor of the and said editorially on Wednesday: did not give advance notice either those which would logically be as- South Norwalk Methodist Church, "It seems only fair that the Rev. to the association or the station be- signed to-the SEC- FTC -FCC sub- introduced Mr. Wallace to deliver Mr. Lee should have given advance cause he wished to avoid contro- committee for study. the annual Laymen's Sunday ser- notice of the special speaker, par- versy. Page 36 March 21, 1949 BROADCASTING Telecasting also will appear at established sta- or unrealistic ignoring of the basic Bond GR &P tions due to turnover or occasional elements of employment in broad- With staff expansion, with turnover ex- casting. Radio employment is di- CLYDE A. BOND, associate in the pected to provide most of the open- vided into two classes-staff and consulting radio engineering firm ings. freelance -but these are not sep- of Gautney, Ray & Price, Washing- At many TV stations, says the arated in the BLS findings. ton, will continue his work with study, much of the work will be Free -lance work involves such this firm for an indefinite period. handled by the same persons now factors as individual talent of each Date of his move to the West and doing similar work at sound sta- artist, along with reputation Coast [BROADCASTING, March 14] the of special tions since a majority of present current popularity is as yet indefinite, but will be in the types of performances, broadcast- telecasters and applicants also run near future. Mr. Bbnd plans 'to FM ers point out. AM, or combination stations. establish a consulting radio engi- It is predicted present staffs will Since artists who want to get be enlarged for this purpose, with work in radio need AFRA cards in neering concern on the Coast which technical personnel the chief bene- organized cities, the union's ranks will be affiliated with the Washing- ficiaries, since they comprise half include students, persons lacking ton firm. the staff at TV outlets compared to in professional ' skills, those who less than a fourth of fulltime em- hope to pick up a few extra dollars tablished reputations and hundreds ployes at sound stations. here and there, and others who of young people who have limited In charge of the job opportunity work the night club, vaudeville, ability and training but dream of study along with the special talent dance hall and other circuits but the day when they will attain fame study is Helen Wood, labor econ- hold an AFRA card in case any and fortune in radio. Though hold- MIGHTY PROUD is Evan Hughes, omist of the Bureau of Labor Sta- radio jobs turn up from time to ing AFRA cards, many do not de- time. program director of KVOL Lafayette, tistics. pend on radio as a prime source of , he new These facts, according to critics La. as leans on radio- phono- Number of unworked days is employment. Thus for any given graph which station won in a nation- of the BLS survey, are not prop- relatively small for staff personnel week a relatively high unemploy- wide promotion contest sponsored by but BLS averages are said to re- erly brought out by the bureau. Elgin Watch Co. through J. Walter Another criticism is based on the ment rate will be shown in such flect necessarily the higher rate of cities as Los Angeles, New York Thompson. Award was for "an out- unemployment among freelancers. way the bureau shows relatively work, a and Chicago, it is observed. standing piece of showing According to Miss Wood, the num- high unemployment for artists in great deal of original thought, inge- of singers and actors such cities as New York, Los An- The analysis should have empha- nuity ber staff and effort," shown by the survey is negligible. geles and Chicago, centers of free- sized that half of the artists cov- The survey results are based on lance talent and natural focal ered in the survey earned over points toward which the largest Employment 3,742 questionnaire replies. AFRA's number $3,400 in 1947, it was felt, and that total membership is claimed by the of artists converge in the (Continued from page 27) hope of getting work in radio, 25% earned over $10,000. This union to be 25,000. compares with $53 per week or and competition for positions is very theatres, night clubs, movies and keen. The degree of competition varies Total number of persons in similar fields. $2,756 per year as the average in- by size of community, considerably programming (nonsupervisory) These artists include those with come of all American workers in type of station, occupation, and other as of Oct. factors. Positions with networks gen- throughout the industry professional skills, those with es- the field of manufacturing. erally pay most and are hardest to 11, 1947, at seven networks and get, those with small stations pay least and are easiest to obtain. 1,260 stations was 12,663, according Technicians are in the best po- to FCC official records. Thus AFRA sition, says the BLS-VA study, and membership exceeds total industry JUST ARRIVED! those with experience will be employment though many stations needed by new stations. The TV- are not organized. Of the 12,663 MORE trained will be increasingly in de- employes, 10,900 were fulltime and mand, it is stated. Those with FCC 1,763 parttime, according to the licenses but no broadcast experi- FCC. ence may have trouble finding jobs, Miss Wood told BROADCASTING BINDERS especially in large cities. the bureau had not attempted to Broadcasting has 40,000 to 45,000 analyze economic factors though it . to keep your weekly is- third explained that actors and singers fulltime employes, of whom a sues of BROADCASTING handy; departments, ac- cluster in the main talent centers are in program instantly available cording to the survey. Announcers looking for all types of work. for reference and research. comprise the largest group of pro- Second Report gram employes, followed by writ- The second report on radio em- HOLDS 6 MONTHS' ISSUES ers, musicians and news personnel. ployment, soon to be issued, will Pictured here, this 91/2"x13" Discussing the talent problem in and analyze marginal employment binder is of sturdy blue leather - this phase of the study, the report people who get distinguish between cloth, kivar lining, canvas joints, states: "Only about 200 to 300 all or most of their earnings from singers and actors have fulltime broadcasting and those not pri- constructed to last for years. jobs with stations and networks, marily dependent on it, according Send coupon today. Orden but several thousand of them work to Miss Wood. filled promptly. on a freelance basis, mainly in New York and Los Angeles." She said the first report "ex- Technical staffs rank next to pro- cluded those who haven't worked in gram in size, mostly transmitter radio recently," but at the same and studio engineers, is time "carefully explained that the BROADCASTING MAGAZINE it stated. 870 NATIONAL Clerical workers are third. "Other actor- singer employment situation PRESS BLDG. $ WASHINGTON 4, D. C. fairly large and important occupa- is not to be blamed on the broad- 5 ea. casting industry." tional groups are station managers Gentlemen: BLS, in discussing its talent and 'time' salesmen." Enclosed please find check Best chance for newcomers will data, makes no effort to relate the money order bill me for be at new stations, according to amount of work available in broad- ORDER casting to the increasingly high binders to be sent direct the BLS -VA study. These will need to: technicians, announcers who handle rate scales. In some markets, ac- YOUR other duties, clerical workers and cording to those who have reviewed BINDER NAME time salesmen, with few chances the BLS figures, the rising rates for actors, singers, sound effects have served to curtail employment TODAY FIRM and production men. Slightly bet- as programming costs become pro- ter chance exists for writers, mu- hibitive. MIMMM801 ADDRESS sicians, news personnel and studio The bureau is criticized by those who its findings for engineers. have analyzed CITY STATE The study notes that vacancies what they feel is either a deliberate BROADCASTING Telecasting Aferch 21, 1949 Page 57 Ads tually must be opened up" in or- tive and economical mass advertis- 'Obsolete' der to afford national service. ing medium yet devised .. ." and FLEET EXERCISES (Continued from page 32) you nor I know today "radio set manufacturers exist "Neither that Covered by WJNC Manager or standards...." (see separate whether such additional allocations only because stations broadcast." story). in the UHF band will be made in He declared : "Broadcasters are in- Johnson warned cities which already have been as- debted to radio manufacturers for Meanwhile, Sen. VHF a White Plains, N. Y., radio manu- signed stations in the band;" providing them, for free, with the facturer that the use of VHF chan- Sen. Johnson wrote "However, it audience they sell to those adver- nels for television in metropolitan is logical to assume that those tisers who find radio a profitable and in sections is cities which today are limited in medium. No matter how bitter the areas UHF rural for tele- "purely hypothetical" and no pros- the number of allocations truth may be, the fact is that radio pective set ptirchaser has a right vision stations because of the lim- advertising is seldom a salesman contingency. ited` number of channels available for radio receivers as are other to bank on such a addi- The elaborated on his will have assigned to them media." Senator in previous views in reply to a letter tional television stations the Replying that he didn't want to When takes place from Robert G. Kramer, president UHF band. that start a "whirling dervish" of of Remington Radio Corp., pro- television set owners in those cities claims, Mr. Goldman nevertheless -testing indications that the Sena- obviously are not going to be able defied Mr. Leitzell "to sell a radio tor's committee might propose a to receive the transmissions of the set in an area -if there is such an law requiring manufacturers to new stations." area -that has no broadcasting warn purchasers of possible obso- Goldman Disapproves station. lescence of television seta [BROAD- Simon Goldman, manager of "I think the 'bitter truth' should Mr. Gould stands beside WJNC be by you CASTING, March 7, 14]. WJTN WJTN -FM Jamestown, N. faced and your organiza- banner at Atlantic Fleet Marine Sen. Johnson told Mr. Kramer Y., added his voice to the crescendo tion and that is that you haven't Force headquarters on the island he was speaking of "a 'present con- of disapproval of Zenith's cam- been able to make successful use of of Vieques in the Caribbean dur- ceived plan' to use the so- called low paign. In an exchange of corres- [radio] ... Perhaps you're so close ing training exercises. channels in large metropolitan pondence with Ted Leitzell, public to the forest that you can't see the areas and to supplement this cov- relations director and manager trees. . M erage with the high channels for of WEFM (FM) Chicago (Zenith LESTER L. GOULD, manager of rural areas. While I have heard station), he pointed out that "you WJNC Jacksonville, N. C., pro- rumors of this so- called plan, I spend plenty of time and money duced three half -hour transcribed am to that they radio to constrained observe asking the stations plug FM `BRASS TACKS' programs while in the Caribbean as not more than . your FM sets, you must recog- are any rumors... so an observer during the Navy's re- comment on value. . To Key FMA Y. "Therefore, your nize its advertising N. Clinic cent training exercises. poiht is purely hypothetical, The most successful radio retailers this One of and no one planning to invest sev- in Jamestown are heavy users of "BRASS TACKS" meeting at which the shows presents brief- eral hundred dollars in a television radio advertising because it pays the basic problems of FM will be ing aboard the USS Mount Olym- considered will be held by FM pus and features the commanding set has any right.to make plans on . off. general the such a contingency." Mr. Leitzell, in turn, took ex- Assn. at its Sales Clinic to be of Second Marine Di- 1 vision, Sen. Johnson added that it was ception to Mr. Goldman's conten- held April at the Commodore Maj. Gen. Franklin A. Hart, known that UHF channels "even- tion that "radio is the most effec- Hotel, New York. and his staff. Second program, First nationwide FM sales clinic, Then and Now, is a story built the session will include talks by around some of the men aboard the Edgar Kobak, MBS president, and Mount Olympus, including Linnea Nelson, chief timebuyer of Commdr. John D. Buckley of PT J. Walter Thompson Co. Mr. Ko- boat fame. bak's topic wil be "FM -Why The third program, The Marines Not ?" Miss Nelson will speak on Attack, presents the actual simu- AKRON'S TOP STATION "FM From the Agency Point of lated invasion. Interviewed, among View." of ®1949. WRaR. others, is the commandant the Mtn, old is n,.,. FMA President William E. Ware, Marine Corps, Gen. Clifton B. KFMX Council Bluffs, Iowa, said Cates. the brass -tacks meeting is designed WJNC carried broadcasts of the "for the primary purpose of bring- first two programs on the evening ing people in the agency and ad- of March 10 and aired the attack vertising fields abreast of current program the following night. The status and development in FM." Tobacco Network and the Dixie Agency officials have shown FM Network planned to present at marked' interest in the meeting, least two of the programs last according to Edward L. Sellers, week, according to FMA executive director, tracing Mr. Gould. this interest to increased production of FM sets, decline of AM -only set production and "current con- of Polk County (Des Moines) and fusion expressed by BMB's dif- has been in the food business for ficulties." 22 years. Other speakers at the clinic will Storadio named Cy Newman ex- include Millard C. (Tex) Faught, ecutive vice president and general public relations counsel; Herbert manager and Melvin E. Seymour Georges, WFMI Portsmouth, N. H.; secretary- treasurer. Mr. Newman Robert F. Wolfe, WFRO Fremont, is radio director of a Des Moines Abe Ohio, and Everett L. Dillard, agency, Meneough, Martin & Sey- BASIC NETWORK WASH Washington, FMA board mour, and general manager of member and ex- president. Super Market Advertising Co., Des Moines, which operates store broadcasting in 21 Thriftway Super 5000UATTS Markets in Iowa via KSO -FM Des STORADIO ELECTS Moines. Mr. Seymour is secretary- Harold Anderson President treasurer of Meneough, Martin & WEED & cae Seymour. HAROLD E. ANDERSON has been Storadio has opened offices in NATIONAL REPRESENTATIVES elected president of Storadio Ad- New York at 52 Vanderbilt Ave., vertising Co., Des Moines. The with Ernest P. Baldwin as resident © 1949. SUMMIT RADIO CORPORATION firm recently was formed to oper- manager, in Chicago at 228 N. La- ate as national sales representative Salle St., with Milton S. Wolken as for firms engaged in store broad- resident manager, and in Des 1 casting. Mr. Anderson is auditor Moines at 501 Garver Bldg. Page 58 March 21, 1949 BROADCASTING Telecting a Saturday morning meeting. The Tom Clark full NAB Recording & Reproduc- page f8) ing Standards Committee will meet (Continued from Saturday afternoon to consider the session will dio into some of NAB's final standards adopted last week liveliest problems. Judge Miller by its executive committee. The will preside. BMB, BMI, interna- NAB Engineering Executive Com- tional matters, the Puerto Rican mittee will review the standards at issue and adoption of resolutions its April 6 meeting. are on the agenda. Should the standards be finally will be approved, the action will mark the FBL Annual industry banquet held Tuesday evening with music culmination of a hundred meetings SYRACUSE, Ne Y supplied by BMI. As customary involving 75 engineers and 70 or- there will be no banquet speeches. ganizations. The vast program recording standards devel- E. head of the covers George Storer, oped in the last 18 months and re- Fort Industry stations, is to pre- adopted be- morning vision of the standards side at the Wednesday fore the war. television discussion, final session of the Management Conference. Arthur C. Stringer, in charge of This program will be of the panel the annual equipment exhibition, type but participants have not been left over the weekend for Chicago announced. Here again the NAB to complete arrangements for the reorganization problem may arise. project. The heavy equipment disin The NAB board is committed to de- play will cover some 30,000 square COMMUNITY velopment of a complete trade asso- feet and the entire eighth floor of ciation service and the long -pend- the Stevens Hotel will be used by SERVICE ing proposal for some form of liai- other exhibitors. son or cooperation with Television Broadcasters Assn. may be discussed. SHERMAN CHANGES The one-day meeting of inde- Morey WBBM Program Head pendent stations, scheduled all day Sunday, has the general title, "Un- VAL SHERMAN, program director affiliated Stations Bull Session." at WBBM Chicago, has resigned. Mr. Willard will oven the meetings, He will devote all his time to pro- with Ted Cott. WNEW New York. duction of the new series, Patrick chairman of the NAB Unaffiliated O'Riley's Show, H. Leslie Atlass, Stations Executive Committee, pre- general manager and vice president siding. in charge of CBS Central Division, Morning agenda includes panel announced last week. Mr. Sherman discussion of transcription library will be succeeded by Al Morey, services; outline of United Nations member of the staff for six years. plans to provide programs for in- Mr. Morey, WBBM director of dependents; Advertising Council program development and former proposal to disseminate its public program manager, entered radio in interest program material to inde- 1933 when producing a variety Above, a Syracuse High School choir takes over one of WFBL's pendents, and research study titled show for WHO Des Moines. A beautiful, new studios. WFBL facilities are placed at the command "The Independent Is Here to Stay," former musician and dance band of Syracuse civic and educational groups for such purposes os by Dr. Sydney Roslow, president of leader, he worked also as an m.c. reheorsols, meetings and forums. The Pulse Inc. and producer for a theatre chain. wrote scripts for Fred Luncheon Meeting He also "OUR HOUSE AND ALL Allen, Edgar Bergen and Kraft Judge Miller will address the Music Hall. In 1988 Mr. Morey re- IT POSSESSES IS YOURS" luncheon meeting. Afternoon pro- turned to Chicago as radio director gram includes study of successful of Jones Frankel Agency. He joined This is WFBL's pledge to the community which it serves. local promotions by independents; Ruesel M. Seeds agency to write It's always "open house" at WFBL ... a policy which panel discussion on "How to Steal and direct Uncle Walter's Dog- pays off in a loyal following throughout the community the Audience," touching sports, house. At WBBM in 1943 he pro- as well as in Central New York. For WFBL has earned foreign clas- language programs, duced The Blue Jacket Choir with many devoted friends among Central New York's sical and popular music; Unaffili- Danny O'Neil. ated Stations Committee work to influential, educational, cultural, civic, church and Mr. Sherman begins his 19th farm groups. be described by Melvin Drake, year at WBBM in September. WDGY Minneapolis; panel discus- Loyal friends make good listeners sion led by Maurice B. Mitchell, and good listeners build the respon- director, NAB Broadcast Advertis- sive audiences that make advertising ing Dept., on subject, "Bread and INVESTIGATIONS pull results. Butter-NAB Tools for Selling." House IFCC Gets Authority Independents may attend the Sunday meeting even if they are A RESOLUTION was adopted by Ask Free and Peters fer the WFBL Community not NAB members. the House March 16 authorizing the Service Booklet aid cnroat avallabilities. The third annual Engineering House Interstate and Foreign Com- Conference fBROADCASTING, Feb. merce Committee to make investi- 28] opens Wednesday, April 6, gations into any matters within its with registration and a meeting of jurisdiction, including communica- the NAB Engineering Executive tions. Committee. Reception will be held The resolution (HRes 107), pre- afterward. A tour of the Halli- viously reported by the House Rules BASIC crafters Co. plant is scheduled in Committee, permits the committee, CBS the afternoon. Royal V. Howard, or any of its subcommittees, to director, NAB Engineering Dept., make investigations within or out- WFBL was in Chicago last week complet- side the United States, whether the IN SYRACUSE . . THE NO. 1 STATION ing plans for the conference and House is in session or not. Supoena the plant tour. powers also are granted in the bill, General sessions will be held by authored by Rep. Robert Crosser the engineering group all day (D- Ohio), chairman of the full Thursday and Friday, followed by committee. BROADCASTING Tele casting March 21, 1949 Page 59 Anti -Trust character is contrary to "the entire history and theory of anti- (Continued from page 25) trust," Paramount maintained. LIST OF TV PLEAS HELD UP anti -trust issue. "The Commission may not legally WBKB (TV) Chicago and KTLA refuse or revoke a license on the Pending Decision on Applicants' Qualifications (TV) Los Angeles, both owned by grounds of anti -trust violations in a field outside of radio communi- Paramount, have been put on tem- has porary license along with cations, and may not even take RADIO and television interests bought (subject to FCC consent) stations of major motion Mrs. Dorothy Thackrey's KYA San of several other companies pending into account such violations unless picture producers Francisco and KLAC and KLAC -TV and except to the extent that they and others whose applications are Los Angeles. the outcome of FCC's study. The Loew's Inc. -Owns W M G M and probe bear a proximate and proved rela- being held up by FCC pending a WMGM -FM New York. originated when the Supreme decision Court handed down its anti -trust tionship to the qualifications of the on their qualifications in H. J. Griffith (Southwest theatre applicant or licensee for station view of anti -trust rulings against chain operator) -Owns KEPO El Paso, ruling against the major motion - them: part interest in KWFT Wichita Falls, picture producers, which has since management and control," the Tex., and a number of Southwest ap- memorandum insisted. Paramount -Owns KTLA (TV) Los plicants. brought consent decrees by Para- Paramount Angeles, WBKB (TV) and WIBK (FM) Schine Chain Theatres - Controls. mount and Radio- Keith- held that the anti- Chicago, 50% of WSMB New Orleans WPTR Albany (whose 50 -kw applica- Orpheum. tion was not FCC's investigation now extends trust sections of the Communica- and of Des Moines TV and Atlanta AM held up but was granted tions Act clearly applicants, 10% of AM applicant for without prejudice to whatever ac- 'beyond movie applicants and licen- do not apply to Hot Springs, Ark., controls TV ap- tion FCC may take on anti -trust issue). sees, covering other anti -trust this case and assumed the Com- plicants for San Francisco, Detroit, Westinghouse Radio Stations-Owns mission is approaching the question Boston, and Tampa, and has 29% WBZ- AM-FM -TV Boston, WBZA and cases. of Allen B. DuMont Labs, which owns WBZA -FM Springfield, KDKA and Paramount made clear that "the from the standpoint of the "char- WABD (TV) New York, WTTG (TV) KDKA -FM Pittsburgh, KYW and acter" of the companies. But this Washington, and WDTV (TV) Pitts- KYW -FM Philadelphia, WOWO and issues in U. S. vs. Paramount have burgh and is TV applicant for Cincin- WOWO -FM Ft. Wayne, KEX and been settled and disposed of to the is a "delusive standard which must nati and Cleveland (FCC has issued KEX -FM Portland, Ore., and WBOS be applied sparingly and with great proposed ruling that Paramount con- Boston (international). satisfaction of the government and trols DuMont; Paramount insists it (FCC's policy has been to make no the courts," and that the consent care," the company said, adding: doesn't). announcement with respect to the We do not believe that Congress in 20th Century- Fox -Negotiations to anti -trust investigation involving a decree contains "no findings of listing the general standards of "char- buy ABC broke down late last year particular licensee or applicant until fact and no final adjudication or acter" to be considered in determining but observers believe they will be an application of that company comes whether the granting of a license would resumed; has television applications up for action. Not all of those listed admissions of anti -trust violations." serve the public interest, intended to for Boston, San Francisco, Seattle, above have yet been reached. Pre- When the case started in 1938 the give the Commission a roving author - Kansas City, and St. Louis. sumably, others will be added to the ity to inquire into the trade practices Warner Bros.-Owns KFWB Los An- list if anti -trust decisions involving Justice Dept. announced that the of applicants outside of the communi- geles and is applying for Chicago TV; them come to FCC's attention.) major companies had "voluntarily cations field, and to exclude from broadcasting persons who in such fields cooperated" with the government had engaged in restrictive operations. in an effort to remove causes for The "character" qualification, at most, issue, the company asserted, then gage in a business for which the individual is otherwise eligible. complaint, Paramount noted. And relates to character, demonstrated or "it may equally be under the burden demonstrably to be forecast, as a Television in "cannot when it ended last February the station licensee. of inquiring into the business prac- particular Attorney be improvised or cut to a blue- General described it as a The film firm insisted its record tices of all applicants- whether or "It remedial, not punitive, proceeding. as a licensee over many years is not they are actually engaged in print," Paramount contended. FCC, the film company claimed, a must be the creation of many men "direct, reliable guide" to its anti -trust proceedings, determining of "misconceives the nature of anti- radio qualifications. whether they are in fact violators of talent over a period years. And this means the widest, as well trust." The idea that an anti -trust If FCC assumes "free- wheeling, of the law, and imposing the pen- decree is a "blemish or taint" on roving of denial where Commission as the most diverse, opportunity authority" on the anti-trust alty the for experimentation." The company deems appropriate." continued: Terms Backlog a 'Beginning' .. Paramount and all of the motion - picture producers have a moral and The licenses and applications legal right to keep up with the times, to have access to the new technology, which FCC has thus far held up and to stay in the business by follow- pending the outcome of its study ing the curve of invention, and the public has a right to their participation represent a "sufficiently ambitious" in the television business to the bene- undertaking, but are a "mere be- fits of their unique contribution, and to ginning," Paramount said. the substantial element of competition that they can and will inject in this To bar those who have contra- developing Held. vened the anti -trust laws, the com- Chairman Coy's views on the pany said, would jeopardize the status of motion -picture exhibitors operations of the following licensees were outlined in a letter replying "among others ": RCA,CBS, West- to Mr. Sullivan's inquiry as to what inghouse Radio Stations, General kind of reception they might get Tire & Rubber Co., and all news- as applicants. 50,000 WATTS paper licensees who are members In non -competitive cases he of Associated Press. thought they should be judged on of PROTECTED' Persuasive "But the effect of the an- the usual basis of financial, techni- nounced, tentative policy is not cal and other qualifications. In Power that Completely Covers confined to this group," Paramount competitive cases he felt the "par- added, listing 113 companies which ticular facts" developed in the the8 /LL /ON DOLLAR "at one time or another" have been hearing would determine the out- Spokane Market "anti -trust violators" and 29 which come, with no "stigma" attaching are involved in pending proceed- to an exhibitor as such, "provided ings. The memorandum added: the applicant is in all respects Make out, using whatever criteria qualified as a broadcast licensee." you please, an honor roll of American business; there will be few names FCC Preference which are not in the catalogue of the corporations which at one time or an- FCC's preference for non -news- other have violated the anti -trust laws. And we believe it to be apparent that paper applicants in competitive the Commission, if it pursued the policy cases was cited as a possibly "help- advanced in Paramount's case, would be obliged to apply it to all who have ful" reference for one seeking to been similarly involved in anti -trust determine what FCC's approach tnu bt proceedings. Both law and policy would ot. cn,,.l require such equality of treatment. will be when faced with a choice The Commission's inquiry Is between movie and non-movie ap- open to more serious challenge on a plicants. RADIO SPOKANE owNEOANO higher legal plane. It seeks not only to aPGArm ar LOUIS WASMER add to the penalties prescribed by law The purpose there, he explained, for anti -trust violation, but also to is to promote greater diversity in usurp the function of the court in re- vising its decree. It strips unsuccess- the ownership of media of mass American Broadcasting Co. Affiliate ful defendants of civil rights, and communications. But he made clear denies to them the ancient liberty to Radio Central Building and within their trades which here- that FCC hasn't yet had occasion Spokane, Wash. tofore has had the protection of the to consider whether a similar policy Constitution itself. Anti -trust violations would be appropriate in the case if A National Representatives: Edward Petry & Co., Inc. do not involve, Justify or imply, however remotely, a disqualification to en- of motion -picture applicants. Page 60 March 21, 1949 BROADCASTING Telecasting RCA TUBES the standard of comparison j

MEMBERS of Twenty -Ten Club for WBAL Baltimore employes who have been with station 10 to 20 years or more gather around dinner table. Seated -are officers of the club and Harold C. Burke (second from r), WBAL's general manager. The officers: R. E. Brunner (I), vice president; Miss Eleanor Gambrill, secretary, and Walter Linthicum, president. Standing, I to r: Freeman Card - all, E. W. Christhilf, Leslie Peard, assistant to the manager, W. C. Bareham, Program Manager John J. Dickman, William E. B. Grant, Louis Wagner Jr., Marvin Blank and William Newberry.

without the expected animosity and RMA Meet reprimands. (Continued from page 29) Plans were outlined for RMA's tern cannot be built on the present 25th anniversary and its annual 12 channels." Quoting a recent convention May 16 -19 at the same speech of Chairman Wayne Coy, in time as the annual radio parts which he said that 50 to 70 chan- show. Both are scheduled for the nels "may be required," Mr. Bonfig Stevens Hotel. An estimated 9,000 explained that between 38 and 58 persons will attend the business UHF bands would therefore be meetings and the industry banquet needed, along with the present 12 the evening of May 19. President in VHF. Harry Truman has been asked to Although no official FCC state- address the group via TV from ment indicated that old frequencies Washington. Telecasts of the floor will remain in large cities and new show may be aired by networks. ones will be assigned to small, Mr. Leslie F. Muter, RMA treasurer Bonfig added that "because it is not and president of the Muter Co., is possible for most cities to have banquet chairman. four TV stations on the VHF band Members of the advertising com- both VHF and UHF stations will mittee Tuesday morning voted to be assigned in the same city in continue the "radio -in- every- home" many instances." campaign. James Secrest, director "In the public interest, every of publications, will supervise this manufacturer should move rapidly activity after the contract with the to provide sets which will operate Fred Eldean Agency, New York, expires Dec. He also will head on both bands . since changes 31. and additions in frequencies have committees on National Radio KN FM to be made, it is better for the Week and the Voice of Democracy m 5 contest. The former will take place p.5591 used public, the dealers and the industry r. that they be made now." in November. W. B. McGill, adver- oodcas tor tising manager of Westinghouse tubes 'Sword of Uncertainty' Radio Stations, was named Nation- In concluding, Mr. Bonfig termed al Radio Week chairman. RCA the FCC indecision "a sword of Use dep °bicount\$y _ The parts division, of which A.-D. uncertainty hanging over the heads where Plamondon Jr. of the entire industry." of Indiana Steel Products Co. is chairman, decided y service Bond Geddes, executive vice pres- to continue "town etoh mast RMA, pointed meetings" for ident of out that Mr. radio technicians. They and0 Drs to a are sched- types Tube Galvin's proposal establish uled for next year at Atlanta, Feb. At oca1RCA public relations program preceded tubes fut your 1 and 2; Los Angeles, March 1 and gCA from the Zenith advertisements. Mr. ble 2, and Chicago, April 11 and 13. suai \a from Galvin's suggestion was presented are os RCA in a letter dated Feb. 22 to Mr. tributOt peve\opa`en11s Balcom. That same month RMA tube recommended to the FCC that it Va. Broadcasters Meet at Modern (1) lift the freeze as soon as possi- pounlomheod - ble, (2) use VHF as far and in as MEETING of the Virginia Assn. The many areas as possible and (3) of Broadcasters has been tenta- provide for a minimum of overlap tively scheduled May 26 -27 at his- of the future UHF. toric Williamsburg, Va., by John Several set manufacturers ar- W. New, sales manager of WTAR rived at the conference irate about Norfolk. The program will include "the unfair competition" allegedly a talk by A. D. Willard Jr., NAB practiced by Zenith, but none com- executive vice president, along with plained vigorously at open meet- representatives of NAB's broad- ings, it was. said. Tone of debate cast advertising and employe-em- was "rational and cooperative," ployer departments. BROADCASTING .Telecasting March 21, 1949 Page 4.1 WIL IS FULLTIME 300 at OSU Ad Conference Moves to 1430 kc, 5,000 w BUYERS MARKET WIL St. Louis, local outlet since OVER 300 Midwest advertising Local Radio Advertising in a Buy- tomers," Mr. Mitchell said. Since 1922, became a fulltim3 regional agency executives, copy writers, ers' Market," Mr. Mitchell told the there are more radios in possession March 16. The station is owned by advertising managers, and radio advertisers that radio's biggest of families than any other single Missouri Broadcasting Corp., of sales executives gathered March customer in the past two years has item of home furnishing except which L. A. Benson is president and 17 -18 in Columbus for the seventh been the local retailers. "As a cooking stoves, retailers are finding general manager. Ohio State U. advertising confer- buyers' market is more and more it the profitable way to build sales An independent station, WIL ence. Theme of the 1949 confer- evident, more retail advertising in a buyers' market shifted from 1230 kc to 5,000 w 1430 ence was "Advertising in a Buyers' money is going into radio," he said, Mr. Mitchell told how latest sur- kc assigned at noon. Listeners were Market." adding that the reasons for the veys show average daily time of asked to remain tuned to the old Maurice B. Mitchell, director of landslide of retail advertising listening per set is now 5% hrs. frequency until the switch was the department of broadcast ad- money into local radio broadcast Now with more and more business made to the new channel and more vertising of the NAB, spoke on advertising include developments in coming from the suburban and powerful signal. local sales in a buyers' market. the radio industry itself, changes semi -rural areas, radio is the one New transmitter site is located Others on the agenda included Nor- that have taken place in retailing, medium to reach this diversified at North Dupo, Ill., with studios in wood Weaver, vice president of the and changes in the way of Ameri- audience through the beamed pro- the Melbourne Hotel, St. Louis. A. C. Nielsen Co., Gerald H. Car- can living. gram technique. The transmitter is latest type Gates son, vice president and copy direc- "The fact that there are now Mr. Mitchell commented that the installation, with four Wincharger tor of Kenyon & Eckhardt, and over 2,600 radio stations in the na- influx of younger men into the ad- towers set in a directionalized array Alan Wells, advertising director of tion, with 77,000,000 radios in use vertising control of retail concerns over St. Louis. WIL is represented Kaufmann's department store, in 94.2% of the homes, makes ra- tends to influence the change of re- nationally by William G. Rambeau Pittsburgh. dio advertising the one medium tail advertising dollars to radio. Co. Speaking on the "Effectiveness of that can reach most retail cus- The past generation of advertising men has been educated in a newspaper world which had handi- capped the chances of retail ra- Transcription Directory dio," Mr. Mitchell continued. "Younger advertising men are REVISED edition of the NAB more eager to give radio a chance, Open -End Transcription Directory and when they do the results are was issued last week by the NAB forthcoming." Program Dept. headed by Harold In discussing the advantages of Fair. The directory brings up to date a radio advertising on the retail level, compilation extensively used by station officials. Revised Mr. Mitchell said that in a radio sales program an list of public interest programs is advertiser can create being the proper mood for his commer- prepared by the department. It includes programs *provided cial, the proper program to reach by the Red Cross, U. S. the people he wants to reach, and agencies, military and other public service or- WBNS CELEBRATES 25TH can take advantage of the warmth YEAR and inflection of the human voice ganizations. It has been a festive occasion here in Central Ohio as to be his "salesman in the home." WBNS chalked up its twenty -fifth year of service to Mr. Mitchell concluded with a the community. During this twenty -five years WENS report of a newspaper survey of NARND BOARD has built the most loyal listening audience in Central reading ability among Chicago Ohio. An audience that depends upon this station for residents. It found that 40% of To Discuss Fall Conclave news, entertainment and educational features. Chicago residents have only a sixth grade reading ability. For reasons MID -YEAR board meeting of the RUSS CANTER like these, plus the radio genera- National Assn. of Radio News tion in which we are living, the Directors will be held at Chicago's HEADS WBNS OLD prestige that comes to radio ad- Palmer House April 2 -3, according to NARND President - TIMERS -Chief Announcer vertisers, and the proven worth of Sig Mickel Russ l'.auter and eighteen other radio advertising to retailers, Mr. son. staff members, each having serv- Mitchell concluded, radio will con- Chief business will be selection ice records of 16 years and tinue to be dominant medium in the of a site and date for NARND's more, are as much a part of much discussed and much appre- fourth annual convention next fall. WBNS as the transmitter it- hended buyers' market. Reports from the chairmen of seven self. They have helped to build standing and three special com- the firm foundation of WENS success in Central Ohio. mittees will be made and ground- SCBA PROTEST work will be laid for membership campaign Hits Broadcast Law aimed at bringing in SIX ADVERTISERS USE WBNS FOR Sports some 300 new members. OPPOSITION has been voiced STRAIGHT 22 YEARS -Andrus - Scofield, by The NARND board includes: Budd & Co., Capital City Products Co., Carlile Furni- members of South Carolina Broad- casters Assn. to legislation passed ture Co., Rogers Jewelers, United Woolen Mills . . Jack Shelley, WHO Des Moines by the state House of Representa- David Kessler, WHAM Rochester six advertisers who took their first step into the medium N. Y.; John Hogan, WCSH tives permitting state - supported Portland, of radio on WBNS . . and have been here contin- Me.; Soren Munkhof, WOW Omaha uously ever since. They will tell you how WBNS gets schools and colleges to sell exclu- Robert Redeen, WOC Davenport, Iowa sive to Fred Hinshaw, WLBC Muncie, Ind. sales results in Central Ohio. broadcast rights athletic Ben Chatfield, WMAZ Macon, Ga.; Sid events. Fietzsch, WFAA Dallas; James Bor- As the law now stands these in- mann, WMT Cedar Rapids, Iowa; Edgar Kirk, WPTF Raleigh, N. C.; Bruce Bar- COVERS IN COLUMBUS IT'S stitutions are required to invite at rington, KXOK St. Louis, and Mr. 14TRAt OHtO least three broadcasters to partici- Mickelson. pate, according to B. T. Whitmire, WFBC Greenville, SCBA president. Mr. Whitmire pointed out that stations outside the state could buy keacñiny up these rights and leave the South Carolina outlets without access to 4,000,000 PEOPLE games. He said is to POWER 5000 D 1000 N CBS it the interest, financial and otherwise, of the KWKW schools to obtain the publicity that Pasadena - Los Angeles ASK JOHN BLAIR accrues from play-by- plays. Page 62 March 21, 1949 BROADCASTING Telecasting Sponsor Viewpoint ANA panel will answer written questions about advertising, mer- (Continued from page 28) chandising and related topics. prepared movie showing examples. NBC will stage an entertainment Dr. Alfred N. Goldsmith, TV con- program at the Get -Together Din- sultant and past president of Insti- ner Friday evening. Entertain- tute of Radio Engineers, will speak ment chairman is Russell Ziegler, manager market research and pub- ONE EQUALIZER on "How Much Market Coverage Can You Expect From Television lic relations, Cluett, Peabody & Co. Now and in the Future ?" A ques- An ANA golf tournament will be tion- answer period will follow. held Saturday along with other FOR ALL PICKUPS sports events. The media discussion preceding the TV session will have the theme, "le Our Media Investment Pulling Richards VERTICAL, LATERAL, MICROGROOVE! The Fairchild 6- position lie Full Weight?" Speakers will (Continued from page 26) Preamp- Equalizer, Unit 622, can be used with any and all modern pick- be Dr. D. B. Lucas, technical di- hag should be consolidated with the ups. It mounts on your transcription table rector, Advertising Research Foun- shove -entitled proceeding. At that the will also deter- in place of your present equalizer. The BBDO time Commission dation, and consultant, mine the further hearing date in the Fairchild 622 makes it possible for you to whose topic will be "Let's Change above -entitled proceeding and also in the consolidated proceeding tf the use various pickup cartridges ... and be Media From a Seller's to a Buyer's transfer application is consolidated Market," and Dr. L. O. Brown, vice for hearing with the above -entitled sure you are getting the best possible per- matter. formance from each. Both lateral and president in charge of media and FEDERAL COMMUNICATIONS research, Dancer - Fitzgerald - Sam- COMMISSION vertical transcription arms can be con- T. J. Slowie, ple, with the subject, "How You Secretary. nected, and selected without switching- Can Help Your Agency Fit Your by simply using the proper setting of the Commissioner Sterling not partici- Media List to Your Own Market." pating; Commissioner Jones favors a 6-position control knob. continuance of the hearing for 30 days Thursday afternoon is open for first five paragraphs and concurs in the EXTRA ADVANTAGES . . . Will not informal meetings, recreation and of the order. showing of special films. In the become obsolete. Frees one preamplifier. evening delegates will see a film The postponement came at a Provides for cuing and monitoring. Eli- of General Dwight D. Eisenhower's time when a dozen witnesses re- minates low level hum problems. Is eco- ANA talk last autumn and the portedly were prepared to take the nomical. Write for complete details. television films, Crusade in Europe, stand against Mr. Richards and edited and executed through the an equal number were ready to March of Time and presented by testify in his behalf. Comr. E. SYNCHRONOUS ABC network. M. Webster, designated to conduct the hearing, had been slated to Friday Agenda leave Washington today (Mon- Friday morning's agenda deals day) for Los Angeles. General FAIRCHILD TRANSCRIPTION TABLE with consumer goods and industrial Counsel Benedict P. Cottone and two attorneys from the agency's goods sessions, to be held concur- Together with the rently. Topic of the consumer goods Law Bureau in Washington had HIGHEST SIGNAL -TO -NOISE weeks. Transcription Arm and program is "Speeding Sales at the been there almost two LOWEST RUMBLE AND FLUTTER 542 Retail Level." John W. Hubbell, Principal witnesses against Mr. the 622 Preamp -Equalizer, vice president of Simmons Co., will Richards in the opening sessions, INSTANT SPEED CHANGE you get these benefits: according to preliminary plans, preside. Speakers and topics in- WHILE IN OPERATION clude: James Rotto, sales promo- were to have been Clete Roberts, Perfectly balanced channel KFWB Hollywood newscaster and from pickup to high level in- tion director, The Hecht Co., point - put. of -sale helps; Thomas F. Joyce, commentator who formerly was of KMPC, line vice president, Raymond Rosen & public affairs director Signal from turntable at Lewin, KMPC level. Co., retail bottlenecks; Frank and George former news room manager. Fagan, vice president, Young & Equalization for any pickup. Robert O. Reynolds, vice presi- Rubicam, merchandising methods more dent of KMPC and for several Use of two or pickups that click with retailers. Clinic years general manager, and Leo with single equalizer. based on case histories will follow, Tyson, former KMPC general man- No low level hum problems. ending with a question period. ager and now head of a personal Synchronous direct drive oper- The industrial portion has the management service, were among ation. theme, "Speeding Sales of Indus- testify for Mr. those scheduled to Ease of cuing. trial Products," with L. Rohe Richards. Walter, director of public relations, The news -slanting charges were Provision for monitoring. Flintkote Co. and ANA Industrial filed with FCC by the Radio News New rugged trouble -free pick- Advertising Committee chairman, Club of Hollywood in February up reproducer. presiding. Speakers and topics: 1948. Mr. Richards a few weeks High compliance -true line- Laughlin A. Campbell, manager of ago petitioned FCC for a personal arity. advertising and sales promotion, hearing, conceding that portions of Economy -the elimination of Mergenthaler Linotype Co., sales the charges were true but expres- asking one preamplifier and extra power in industrial advertising; sing "sincere regret" and equalizers ... the prevention for an opportunity to offer per- S. H. Giellerup, partner, Marschalk UNIT 524 of equalizer obsolescence. & Pratt, business paper opportuni- sonally his assurance that past shortcomings "will not recur" Transcription Table Full details are available ties; and others. on request. Question- answer session Friday [BROADCASTING, March 7]. FCC $485 less Pickup Equipment afternoon will be "speakerless" denied this request, however. with W. N. Connolly, ANA chair- Mr. Wheeler, former Senator man and advertising manager, S. C. from Montana and now in the We're Washington law firm of Wheeler Johnson & Son, in the chair. An at the & Wheeler, and Clair L. Stout of Dow, Lohnes & Albertson, also of N.A.B. Washington, were slated to head Show the legal battery for Mr. Richards. IC 14sTC -F\I On hand to assist Mr. Cottone for STMPORD, CONN. the FCC were Joe. Brenner of the 154TH STREET AND 7TH AVENUE, WHITESTONE, NEW YORK Commission's San Francisco office 'The Gateway to New England' and Thomas Donahue and John A a C Affiliate Edgerton of Washington head- Representative: J P M,KINNFY 6 SON quarters. BROADCASTING Telecasting March 21, 1949 Page 63 DAV OFFERS SCRIPTS Sale for $1 Million NEW MBS CO -OP But Is Mum on Radio Budget KLZ KLZ -FM Gets FCC Nod Stars Chevalier from Paris DISABLED American Veterans ACQUISITION of KLZ and KLZ -FM Denver and KVOR Colorado A NEW weekly half -hour series Foundation Inc., Service New York Springs by Aladdin Radio & Television Inc. at a gross price of about $1 starring Maurice Chevalier, rec- and Washington, has just completed million [BROADCASTING, Nov. 1, 1948] was approved by FCC last week. orded at the famed Cafe de la two 15- minute dramatic shows fea- The approval was announced Friday. Paix in Paris and flown to New turing Zachary Scott and Henry The KLZ properties are being York, will begin as a Mutual Fonda with Gen. Wainright. Shows sold by E. K. Gaylord, president of co -op March 31. were Laurence $350,000. produced by Ham- the Oklahoma Publishing Co. inter- In addition, the new owners have The series, This Is Paris, will mond Prod. Inc., New York. The ests; Edgar T. Bell, former secre- feature other French artists as well foundation subscribed a $400,000 debenture in is requesting that sta- tary- treasurer of the publishing proportion to their respective stock as Mr. Chevalier, and will present tions use the programs free of firm and now general manager of various fashion designers in discharge. holdings. KTSA San Antonio, and members FCC authorities made clear that cussions of latest styles. Because A spokesman for the foundation of their families. Messrs. Gaylord the of this feature, Mutual stations in New York would transfers do not involve any reveal no com- and Bell and the publishing com- factors which would justify imposi- are expected to aim their sales mercial plans for its fund -raising pany own KVOR in approximately talks at department stores. campaign, tion of the Commission's current nor would he state what, equal shares. policy of withholding action pend- Stations and sponsors if anything, had already been of the spent Aladdin, new owner of the sta- ing a decision on the radio qualifi- program will receive advance in- in radio. It is known, however, al- tions, is headed by Harry E. Huff- cations firms having though of anti -trust formation on the styles to be dis- no figures are available, man, Denver businessman and dis- records (see story page 25). cussed on forthcoming the group programs that has spent consider- trict manager of Fox Denver Though Aladdin seemingly has a so that they may tie in commercial able sums in newspaper and maga- Theatres, who with his wife, Chris- motion -picture connection, announcements. zine advertising. FCC Bert J. Hauser, tine, holds 23% interest. Frank H. spokesmen pointed out that it is director of cooperative programs, Ricketson Jr., president Fox of "extremely remote" and involves said that these local tie -ins were Inter - Mountain Theatres, also no common ownership. regarded as unique. Further, Mr. MON WALLGREN owns 23% and is treasurer. J. Aladdin is an applicant for a Elroy McCaw, president and half Chevalier will record opening and Rejected as NSRB Head Denver television station on Chan- owner of KELA Centralia, Wash., nel 9, but will give up either this closing announcements using in- NOMINATION of Mon C. Wall - half owner of KPOA Honolulu and application or KLZ's pending re- dividual store names for broadcast gren, KIRO Seattle stockholder, one -third owner of KYAK Yakima, quest for Channel 7. on individual stations. The pro- for chairmanship of the National Wash., has 25% interest. Theodore KLZ is on 560 kc with 5 kw. gram will be heard Thursdays Security Resources Board, was re- R. Gamble, West Coast theatre op- KVOR is on 1300 kc with 1 kw. 10 -10:30 p.m. jected by a vgte of seven to six last erator and wartime head of the Monday by the Senate Armed Savings Bond campaigns, and his wife hold 25% while Hugh B. Services Committee. U. S. Proposal Passed: The committee said they had Terry, KLZ manager and secre- failed to approve the tary-treasurer, and Albert J. Gould, TIFF Russia Scores President's have 2% each. IHF candidate on Denver attorney, grounds that the head FIRM stand by the U. S. delegation the of the national Mr. Terry is executive vice presi- to International High- Frequency defense board dent of Aladdin. Broadcasting Conference (ITU) at Mexico City has raised should have greater "economic and hopes that Subsequent realignments in the this country will not let Russia or a ny other country hog the upper por- industrial experience and compe- tions of the broadcast spectrum. tency" than that of Mr. Wallgren. stock ownership are contemplated to permit certain employes to ac- The showing of backbone by the * quire interests. The exact extent delegation appeared in an address Attacking the Soviet monoply of Mr. Terry's holdings also had not to the conference plenary session charges, Mr. Sterling reminded Special Cancer Show been definitely decided. by FCC Commissioner George E. that the Soviet delegation had said it would not accept a plan AMERICAN Cancer Society has Under the contracts, Aladdin Sterling, alternate which chairman of the gave that country fewer than 800 transcribed a half -hour, all star acquires 74% of KLZ for $407,000 channel hours, revue for plus 74% of the fair market value U. S. group. compared to the the exclusive use of in- 197 hours voluntarily assigned it- dependent stations, the organiza- of net quick assets. The remain- Frequency - sharing studies by self by the United States. tion announced last week. Produced ing 26% is acquired by Mr. Ricket- "Who is in $143,000 a subcommittee, the monopolist ?" Chair- cooperation with NAB's unaf- son from Mr. Gaylord for man Sterling asked. He filiated stations committee under plus 26% of the net quick assets. known as Com- suggested mittee 6 -D, were that the Soviets may be trying chairmanship of Ted Cott, the pro- Two -thirds of the stock of KVOR to obscure the fact gram is $66,875 plus two- thirds found to have pro- that they do said by Walter King, ACS are sold for not want any plan but one ar- radio director, - assets, while the reduced such prom- to be the first top of net quick rived at on their own terms. talent show of its scope to be pro- maining interest is sold by Mr. ising results that duced by a national health organi- Gaylord to Mr. Ricketson for Mr. Sterling the U. S. proposed zation quick the group finish for non- network stations. $33,125 and one-third of net FLAMM Featured on the show are Burns assets. For the two companies, its work and start on a draft SUIT and Allen, Jane Wyman, Jerry market value of net quick assets plan. This aroused the Soviet Retrial Against Noble Set Colonna, Peggy Lee and others. was estimated at approximately Union delegates, who aimed reck- less charges at the United States. RETRIAL of the suit by Donald Chairman Sterling replied, and the Flamm, former owner of WMCA U. S. proposal carried by a plen- New York, against Edward J. Noble, ary session vote of 52 -13. ABC board chairman, will Mr. Sterling told the plenary open March 22 in New York Su- meeting the committee's work in- preme Court. It's No Bull! Mr. Flamm cluded a considerable portion of a won a $490,500 award in the fist trial, alleging ... when we say there's enough cows in Crawford County to make draft frequency assignment plan, familiarity conspiracy and coercion were used it THE leading dairy producing county in Pennsylvania. And Mr. and it had attained with the problems involved. He in getting him to sell the station Advertiser, now's the time to get your share of the CREAM! refuted charges that the proced- to Mr. Noble. The appellate divi- ($22,000,000 in retail sales in Meadville alone.) And too, don't forget ure would amount to a "fait ac- sion of the Supreme Court reversed for one minute: We not the decision only broadcast your shows ... we promote compli" in the form of a finished and ordered retrial [BROADCASTING, Feb. 7]. them. plan and showed that the U. S. proposal would provide full participation in the plan-making process by the conference delegations. WMGW Soviet delegates charged that the Studios & Offices-First Nat'l Bank Bldg. American delegates are monopol- ists and that the plan was "ar- WINZ Meadville, Pa. bitary" and not based on "general principles." Page 64 March 21, 1949 BROADCASTING Telecasting ROBERT S. KELLER Inc., New DONALD COOKE Inc., station repre- York, has been appointed na- sentative, will open a Detroit office tional sales promotion repre- April 1 with CHARLES J. SHEPPARD sentative for WISE Asheville, N. C., as manager. Detroit headquarters and WEAM Arlington, Va. will be at 2472 Penobscot Bldg. HARRY AVERILL, former sales man- SAMUEL P. THROWER, formerly ager of WSNY Schenectady, N. Y., has QteiaI manager of a national shoe concern, joined sales staff of CKLW Detroit. has joined staff of WATO Oak Ridge, Tenn., as sales representative in KEN HUTCHESON has been pro- Knoxville market. moted to commercial manager of THOMAS J. O'CONNOR has joined CJAV Port Alberni, B. C. DICK IIn11111191h91111111111111110IIII11111111111111111i111111111111111111111111111111111111 ,11111111111111111111111111111 1111111 SMITH, formerly with CKCK Regina, sales department of KDKA Pitts- Francisco. He was formerly with ing as advertising and sales promo- burgh. replaces Mr. Hutcheson on sales and sales department of KSFO, KPIX's tion manager for RCA Victor for past production staff. BILL CREIGHTON has joined KIOA AM affiliate. three years. Des Moines as account executive. GEORGE E. HOOVER has joined ROBERT S. HIX has been appointed HARRY PATTERSON, commercial sales and promotion department of national sa'.es man- WBUD Morrisville, Penn. manager of KFVD Loa Angeles, and ager of KFH and Carol Denise have announced their WRFC in New Home I KFH -FM Wichita, ROY SPRINGER, formerly with marriage. 1 on 960 WBBB Burlington, N. C., has joined Kan. Prior to his WRFC, kw independent sales staff of WDVA Danville, Va. promotion Mr. Hix ARTHUR WEILL, comptroller of kc at Athens, Ga., moved into new served on KFH WMGM New York, and Mrs. Weill, offices and studios at 279% N. FRANK STILWELL, formerly on sales staff. have adopted a girl. Lumpkin St., Athens, on March 18. sales staff of KICD Iowa, e Spencer, KENNETH L. WOOD, L. H. Christian, station's general sales has joined sales of WLOW Nor- PHIL formerly national staff CARTER, active in manager of WFMJ Youngstown, manager, announced the new quar- folk, Va. o Baltimore radio Ohio, has joined WKOW Madison, ters form a crescent around a semi- ROBERT I. FOREMAN has joined and television sales Wis., as sales manager. circular reception hall. mWLDY Ladysmith, Wis., activities, has ac- as salesman. cepted special as- BERNIE WILKINS, KFWB Loa An- HAL DAVIS, formerly with WFBC Mr. Mx signment for three geles commercial manager, is the PAT FITZGERALD, disc jockey for Del., as Greenville, S. C., and WBT Charlotte, months in com- father of a girl, Wendy Karen. WILM Wilmington, acted m c. in Woodstown, N. C., has joined WSOC Charlotte as mercial department of WMAR -TV m. at four playlets salesman. Baltimore. DON BALSAMO, former publishers' N. J., put on by the Evans' "Children representative, has begun work as a of Ballet" from Salem, N. J., for the LOU SIMON has been appointed com- LEE ATWOOD has joined sales staff member of WIND Chicago's sales benefit of the United Nations Council mercial manager of KPIX (TV) San of WBKB (TV) Chicago, after work- staff. in the Philadelphia region. Ad.samant

THE NEW RCA TAPE RECORDER SEE IT AT THE NAB CONVENTION (deliveries start June Ist) LANNY PIKE, in radio since 1935, has joined WJBK - TV SMPE MEETING Detroit, as super- Slated April 4 -8 in N. Y. visor of all television operations. THE SOCIETY of Motion Picture Mr. Pike will also Engineers will hold its 65th semi- create and pro- annual convention April 4 to 8 S duce programs to ANPt oc/u ctia,z inclusive at New York's Hotel O emanate from the Statler. F station's studios. R Latest developments in theatre D FRANK PANICO, television and high -speed photo- I staff musician at graphy will be outlined by reports WBBM Chicago, and Claire Pallelo and demonstrations at special ses- SPILLMEN, former an- staff of Polish Program Service, Pas- Mr. Pike sions and symposia during the con- nouncer- writer with KSFO San saic, N. J. are to be married April 23. vention's first three days, an- Francisco, has been appointed BOB DREPPERD, chief announcer at nounced Earl I. Sponable, president operations supervisor of the station's TERRY CARPENTER, formerly with WLOW Norfolk, of the society and technical direc- TV affiliate, KPIX. He also will serve Va., has been ap- Biow Co. Inc., San Francisco, has as a TV producer and assistant to joined KYA, same city, as continuity tor of 20th Century Fox. pointed program A concentration KEITH KERBY, KSFO -KPIX program director. He was writer. major of scien- director. formerly with BILL LEYDEN, KFWB Los Angeles tific and engineering leaders in the ANN GILMORE has joined WSOC WBML Macon, Ga. disc m.c., and Lynne Snow have an- film world is expected at the con- Charlotte, N. C., as woman's editor. NORMAN WAIN nounced their marriage. clave to discuss the rapid approach ARMOND BODIE, formerly with h a s j o i n e d of commercial theatre television WRHI Rock Hill, S. C., and WIST WLOW's announc- and many technical aspects of the Charlotte, has joined station's an- ing staff. WOV'S CHECK film industry. Technical papers are nouncing staff. PAT NABORS, for- AL JOHANSEN Aids Boys Town for Italy being assembled by chairman of the merly with WGTM Wilson, N. C., has has rejoined writ - society, Norwood L. Simmons Jr., also joined WSOC's announcing staff. Mr.Drepperd ing staff of NBC vice chairman Joseph E. Aiken, JOSEPH DAHLVIG has been named Dufjy's Tavern. Lorin Grignon, Edward S. Seeley, program manager of WLDY Lady- HARRY KOPLAN, producer and di- R. T. Van Niman and H. S. Walker smith, Wis. director of Saturday broadcasts of of the papers committee. J. R. DUNCAN, formerly director of CBS Meet the Minus has started as William H. Rivers, SMPE Atlan- engineering opera- m.c. for that day's broadcasts of the tic is in six weekly show. Coast section chairman, tions for WLWT charge of local arrangements and (TV) Cincinnati, BOB FISHER has joined writing staff William C. Kunzmann, convention Ohio, has joined of NBC Alan Young Show. vice president, will supervise regis- WOAI -TV San An- DICK LOCKE, film director at WBKB tonio, Tex., as di- tration and information for the (TV) Chicago, is the father of a boy, meetings. Oscar F. Neu, chairman rector of pro - Donald William. grams. and Lester B. Isaac, vice chairman, WARD FENTON, night supervisor at head a committee for the society's L O R E N (Bud) WBEN Buffalo, N. Y., is the father of held WATSON Jr. has a boy, Ward Fenton III. get -together luncheon, to be Arnold Hartley (r), WOV program in the hotel's Georgian Room, April joined staff of ARTHUR BONNER, formerly news director, presents check to Judge 4, and the semi -annual banquet on WRAP (AM -FM- writer for CBS, has joined WOR New Marchisio as Msgr. Carroll -Abbing Mr. Duncan TV) Fort Worth, York as summer replacement news April 6. Tex. writer, (center) looks on. pinch- hitting for vacationers. * WAYLAND FULLINGTON f or- HELEN WENTZ, program builder at merly president of Nelms & Fulling - NBC Chicago, and H. Richard For - WOV New York's listeners are ton advertising firm of Springfield, becker have announced their marriage. evincing tangible interest in the LINDENWOOD Mo., and previous NICK NICHOLSON, KROW Oakland, "Boy's Town for Italy" project Radio Conference Planned to that program - Calif., announcer, has started new in ternis of dollar contributions. JUDITH WALLER, public affairs director of KWTO daily program on station, Nick's No- Italian listeners already have do- and KGBX Spring- tion Counter. Program features philo- director for NBC Central Division, field, has been ap- nated more than $1,000 to the Chicago, and Ted Westcott, of KSD sophic, household and fashion hints Italian version of pointed program plus music. the late Father and KSD -TV St. Louis, will head- director of WIRE Flanagan's Boy's Town. Msgr. John FRANK MORRIS, of KECA Holly- Patrick Abbing, line the Third Annual Radio Con- Indianapolis. wood writer -producer Carroll- founder Lindenwood College, staff, and his and director who is currently in ference at St. FREDERICK P. wife have adopted two -month old Charles, Mo., on April 29. LAFFEY, chief an- boy, Craig Stephen. New York, will use the money to further his good work when he The conference is attended by nouncer at WLAW LORAINE LARSON, director at WBKB re- Lawrence, Mass., turns to Italy. Judge Juvenal students and faculty members of (TV) Chicago for six years, and PHIL colleges and high schools in the Mr. Fullington is the father of a GROH, formerly of the station staff, Marchisio, president of American girl, Julie. have announced their marriage. Relief for Italy, accepted the first St. Louis area and .by representatives of civic groups. EUGENE MICHALSKI. CHARLES O. H. (Buddy) WICKERS, disc m.c. check from WOV. NOWAK, MARIAN BIELANSKI, at KROK St. Louis, is the father of ADAM NOWAK and CAROLINE ZA- twins, boy and girl, Bonnie Jean and BOROWSKA have joined announcing Ronnie Dean. Mitchell A. Curtis Canadian Ratings MITCHELL A. CURTIS, 34, who TOP CANADIAN evening pro- aided Oliver S. Gramling in setting grams, according to Elliott- Haynes SERVICE up the Associated Press news serv- Ltd., Toronto, were Rodio Theatre DIRECTORY ice for radio stations, died March with rating 35.5, Fibber McGee & 10 in New York of acute leukemia. Molly 33.4, Amos 'n' Andy 28.6, Mr. Curtis was night radio news Fred Allen 25.8, Bob Hope 24.4, Custom -Built Equipment TOWER SALES 8 ERECTING CO. editor of the AP in New York. For Twenty Questions 23.8, Ozzie & Radio Towers two years he was news editor of Harriet 23.7, Wayne & Shuster Erection, lighting, painting & WCLS Joliet, Ill. He joined the (Canadian program) 23.1, U. S. RECORDING CO. Ford Ground Systems AP 12 years ago. Surviving are Theatre 21.3, and Treasure Trail 6100 N. E. Columbia Blvd. 1121 Vermein Ave., Wash. 5, D. C. his wife Mrs. Olga Sylvia Curtis, (Canadian program) 21.2. Portland 11, Sterling 3626 Oregon a former AP radio news writer C. H. Fisher, Agent Phone TR 7303 two children by a former marriage, and his parents. Member AFCCE * REPRODUCERS REPAIRED Electrical Tower Service Corp SPECIALISTS W.E. 9 -A, 9 -9 & RCA AM.PMTV FIVE trailers on safety are being INSTALL NEW STYLUS & OVERHAUL Bon -- Ground systems -trensminien distributed again this year by National Safety Council to video stations 9-A $25.00 9 -B $22.50 lia.t, painting. .manas', dismantling on 524 Mimeo loan basis. The 16mm movies, pro- Broadcast Terror., Service Co. Crave Coeur, Ill. duced without music, run less than one 334 Arcade Bldg. St. Louis 1, Mo. Phone 3.9546 -Peoria, III. minute each, according to Dan Thomp- son, council radio director. Page 66 March 21, 1949 BROADCASTING Telecasting CONSULTING ADIO ENGINE RS

JANSKY & BAILEY 40 years of professional McNARY & WRATHALL background GEORGE C. DAVIS Executive Offices Notional Press Building RADIO ENGINEERS PAUL GODLEY CO. 501 -514 Munsey Bldg. -STerling 0111 Offices and Laboratories Upper Montclair, N. J. 906 Natl. Press Bldg. 1407 Pacific Ave. 1339 Wisconsin Ave., N. W. MOntclair 3.3000 Washington 4, D. C. Washington 4, D.C. Santa Crux, Col. Washington, D. C. ADams 2414 Little Falls 4 -1000 If,nr,rr AFCCE .1lember AFCCE Member AFCCE Labs: Great Notch, N. J.

Commercial Radio Equip. Co. A. D. RING & CO. There is no substitute for experience GAUTNEY, RAY & PRICE Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GLENN D. GILLETT (successors to John Barron) INTERNATIONAL BLDG. DI. 1319 Engineering AND ASSOCIATES CONSULTING RADIO ENGINEERS WASHINGTON, D. C. MUNSEY BLDG. REPUBLIC 2347 982 NATL. PRESS BLDG. NA. 3373 1052 Warner Bldg. PORTER BLDG. LO. 8821 WASHINGTON 4, D. C. WASHINGTON, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE' National 7757

RAYMOND M. WILMOTTE J. KEEL Craven, Lohnes & Culver FRANK H. McINTOSH PAUL A. deMARS JOHN MUNSEY BUILDING DISTRICT 8215 ASOCIATE WARNER BLDG., WASHINGTON, D. C. 710 14th St., N.W. -Metropolitan 4477

13th 8 E Sts., N. W. WASHINGTON 4, D. C. 1469 CHURCH ST., N.W. DE. 1234 WASHINGTON, D. C. NAtionol 6513 Member AFCCE' WASHINGTON 5, D. C.

Worthington C. Lent HERBERT L. WILSON RUSSELL P. MAY ROTHROCK & BAIREY Consulting Engineers 1422 F St., N. W. Kellogg Bldg. SUITE 604, 1757 K ST., N. W. OFFICE & LABORATORIES 1025 CONNECTICUT AVE., N.W.

Washington, D. C. REpublic 3984 National 0196 4813 Bethesda Ave., Bethesda 14, Md. WASHINGTON 6, D. C. NA. 7161 Member AFCCE WASHINGTON 6, D. C. Oliver 8200 Member AFCCE Member AFCCE

WELDON & CARR E. C. ANDREW CORPORATION Dixie B. McKey & Assoc. PAGE WASHINGTON, D. C. CONSULTING RADIO CONSULTING RADIO ENGINEERS 1820 Jefferson Place, N. W. 1605 Connecticut Ave. MI 4151 ENGINEERS

363 E. 75th St. TRiangle 4400 Washington 6, D. C. DALLAS, TEXAS BOND BLDG. EXECUTIVE 5670 1728 Wood St. Riverdale 3611 WASHINGTON 5, D. C. CHICAGO 19, ILLINOIS REpublic 7136 Member AFCCE 1lmnbm AFCCE

CHAMBERS & GARRISON EARL CULLUM, KEAR & KENNEDY A. JR. WILLIAM L. FOSS, Inc. 1519 Connecticut Avenue CONSULTING RADIO ENGINEERS 1703 K ST., N. W. STERLING 7932 Formerly Colton & Foss, Inc. WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE WASHINGTON, D. C. 927 15th St., N. W. REpublic 3883 MICHIGAN 2261 DALLAS 5, TEXAS WASHINGTON, D. C. Member AFCCE JUSTIN 8 -6108

JOHN CREUTZ William E. Benns, Jr. H. V. ANDERSON l'hilip Merryman & Associates AND ASSOCIATES & ASSOCIATES Heatherdell Road 319 BOND BLDG. REPUBLIC 2151 N. Y. 3738 Kanawha St., N. W. Consulting Rodio Engineers ARDSLEY. WASHINGTON, D. C. Dobbs Ferry 3 -2373 ORdway 8071 134 Clarence St., Phone 7 -277 .Member AFCCE Washington, D. C. Lake Charles, La. RADIO CONSULTANTS

NATHAN WILLIAMS . . LillCl" SAXTON & WINSTON GUY C. HUTCHESON CONSULTING RADIO ENGINEERS Dallas Allocation & Field Engineering 1100 W. ABRAM ST. PHONE 1218 4125 Monroe Street 2222 N. Fitzhugh Tre 7 -2756 20 Algoma Blvd. Ph. Blackhawk 22 ARLINGTON, TEXAS TOLEDO 6, OHIO Longview Oshkosh, Wisc. Telephones- Kingswood 7631, 9541 P. O. Box 1866 4331

SILLIMAN & BARCLAY LYNNE C. SMEBY GEORGE P. ADAIR LEE E. BAKER SPECIALIZING IN ANTENNA PROBLEMS "Registered Professional Engineer" Radio Engineering Con.sult(lilt Consulting Radio Engineer 1011 New Hampshire Ave. RE. 6646 820 13th St., N. W. EX. 8073 EXecutive 5851 1833 M STREET, N. W. 826-28 Landers Bldg. -Ph. 3621 Washington, D. C. Washington 5, D. C. EXecutive 1230 WASHINGTON 6, D. C. SPRINGFIELD, MISSOURI

BROADCASTING Telecasting March 21, 19.19 Page 67 Final Decisions Given AM CHANTS To Four Stations

FOUR COMMUNITIES which have no local radio stations -two of which receive no primary service day or night -were awarded fulltime local outlets in final decisions handed down by FCC last Monday and Tuesday. QDIN RYAN, first manager of The Commission also made final its proposal to grant the application America's WLS Chicago and former man- of KOSA Odessa, Tex., to move ager of WGN Chicago, has from 1450 to 1230 kc, operating WTCN and WLOL Minneapolis -St. leading and Kenneth C. Bechtel, Alexan- joined Chicago Herald -American as with its present 250 w power Paul, radio -television columnist. Mr. Ryan dria businessman, who have 10.8% engineers [BROADCASTING, Jan. 24]. each; Wayne L. Moody and Henry T. is former member of board of the McNamee, of Alexandria, 8.6 and 5.3% of important NAB and MBS. The new- station grants, all effec- respectively. Mr. McNamee will be tuating proposed decisions issued commercial manager; Mr. Moody, news industrial GEORGE COW, formerly with editor; Mr. Bechtel, program director, earlier this year, went to: and Mr. Hildreth, music and continuity KPH Wichita, director. organizations Kan., has been ap- Alexandria Broadcasting Corp. for 1490 kc with 250 w at Alexandria, Minn. Richland Broadcasting Corp. -Con- pointed news di- [BROADCASTING, Jan. 24]. The com- trolling owner is President Arthur peting application of Alexandria Radio Overgaard, a road contractor of Elroy, rector of KANS Wis., who owns 51.2 %. Rest of the Corp was denied. stock is held by Thomas R. Kelley of Wichita. Mr. Gow Richland Broadcasting Corp. for 1450 Chicago, who has done engineering SWITCH is member of kc with 250 w at Richland Center, Wis. work for KFAB Lincoln, KVOA Tuc- [BROADCASTING, son, WCRW Chicago and Evans- Washington Radio Valley Broadcasting] c ti gCo. for 1450 WNMP to kc with 250 w at Beatrice, Neb. ton, Ill., and who will be manager of / Correspondents the Richland Center station. Donald E. [BROADCASTING, Jan. 24], when Assn. and National KVAK Atchison, Kans., moves from Gill of Madison, a certified public ac- 1450 to 1470 kc. The rival application countant, is secretary and treasurer but Assn. of Radio of Beatrice Broadcasting Co. was de- owns no stock. NEWARK News Directors. nied. Blue Valley Broadcasting Co. -Chief Herald Broadcasting Co. for 1230 kc owner (60 %) is President John F'. Thor - CONNIE ALEX- Mr. Gow with 250 w at LevellandLevelland, Tex. wald, veteran broadcaster and former for ,. [BROADCASTING, manager of WRR Dallas Tex., more ANDER, staff an- Jan. 24]. was in recently general manager of ARIL Sound this case that KOSA won its grant for TV, Radio, and nouncer with KVER Albuquerque, N. 1230 kc. Other 1230 kc applicants, mu- Odessa. William V. Davis, real estate Recording Equipment, M., has been appointed director of tually exclusive with the Levelland and dealer and musician, is secretary and news, sports and special events. ROSA applications, were denied: Pan- owns 12.5 %. Samuel W. Engle, chief Replacement Parts and handle Broadcasting Corp. of Amarillo; engineer of KHBR Hillsboro, Tex., and BLAKE CHATFIELD, television edi- Voice of Amarillo; KBST Big Spring, F. W. Carstens, Beatrice attorney, own Electronic Tubes tor of NBC Hollywood press depart- Tex., and KWEW Hobbs, N. M. 2.5% each, and the following local busi- / ness and professional men own 3.75% ment, and ROCCI MASCHETTI of Of the four communities for each: Merle G. Jones, Marion E. Mor- ABC Hollywood publicity staff, have which new stations were author- ton, Thomas E. Adams, Marion E. Dole, because... announced Joseph D. Goldberg, and Forrest E. their marriage. ized, Alexandria and Richland re- Wilke. Mr. Thorwald will be general NEWARK has the slant complete on -the- JOHN H. THOMPSON, manager of ceive no primary service day or manager and sales manager; Mr. Davis, spot stock of all standard equipment... news and special events for KNBC producer and announcer and sales as- night; the Levelland service area sistant; Mr. Engle, chief engineer. A from, the tiniest replacement port to the San Francisco, has been appointed to network affiliation is planned. most complete installation . .. on hand in 3 teach radio news writing at Stanford. receives primary service only dur- Herald Broadcasting Co. -Owned by giant centrally located stores, and tre- U. Journalism School. ing the day, and receives Forrest Weimhold, weekly newspaper Beatrice publisher, of Levelland. His newspa- mendous warehouses! SAM HAYES, NBC newscaster, is the day and night primary 'service pers are the Hockley County Herald NEWARK equipment is tops in quality, de- father of a girl, Diane. only in its residential area. and the Levelland Sun -News, and the Morton (Tex.) Tribune. He plans to pendability, and performance. Everything Local ownership, extent of own- devote substantially all of his time is Newark -tested and Newark -backed, so ership participation in station af- to the radio station. you know it's the best! ABC FORUM TRIP fairs, and need for a local outlet Ownership of the denied: NEWARK delivers the goods...but fast! 'Town Meeting' to Tour World were principal factors applied by Alexandria (Minn.) Radio Corp. is 24 -Hour mail-order service. -- faster on owned by eight stockholders headed by ABC's radio and television forum the Commission in reaching its de- Roger L. Dell (12.5 %), an attorney at phone or telegraph orders. Fergus Falls and president and one- program, America's Town Meet- cisions. In the Beatrice case a third owner of KGDE there. NEWARK offers the most complete essen- ing of the Air, (Tuesdays, tial reference book...148 illustrated pages 8:30- newspaper connection of the Be- Panhandle Broadcasting Corp. Am- 9:30 p.m.), will make a round - arillo, is headed by Grady Hazelwood, full of data on over 20,000 standard brand atrice Broadcasting Co. was also Amarillo attorney, who owns 25 %. items, including the -world trip by air to 14 na- a factor against that applicant. Chief owner (44 %) is Bill Sonthworth, tional capitals during July, Aug- general manager of two motor com- Standard and L -P pickups and changers Ownership of the grantees: panies, and the remaining stock is ust and September. Wire, tape and disc recorders Hi -Fl sound Alexandria Broadcasting Corp.-Prin. owned by W. H. Dwight (20 %), Am- Announcement of the tour was cipal stockholders are arillo time salesman, and John W. and P.A. equipment Speakers Mikes President R.- Hazelwood (11 %), an attorney and Accessories made on last Tuesday's Castle Brown, owner of American In- etc. broadcast stitute of the Air, a radio school at brother of Grady. by George V. Denny Jr., president Minneapolis; Kenneth A. Tessmer, U. Voice of Amarillo is owned by Jim of Town Hall and of Minnesota student, and Everette Q. Goldberg (60 %) and Ben H. Guilt originator of Walters, an employe of the North (40 %), businessmen. the program. He asked the Amer- American Creameries at Alexandria. Beatrice (Neb.) Broadcasting Co. is ican people for They own 21.5% each, and will be gen- owned by President Herbert T. Weston "Dollars for De- eral manager, farm service director, Jr. and Jefferson B. Weston, brothers Send mocracy" contributions to finance and assistant general manager, respec- and businessmen, who have 43% each, TODAY the trip. Purpose tively. Other stockholders: Robert R. and Bernard R. Rothenberger (14 %), of the project, Hildreth Jr., who has been associated editor of the Beatrice Times, which for FREE he said, is "to demonstrate free with KDTH Dubuque and WMIN, is owned by the Weston' mother. new 1949 speech and action." NEWARK Programs, under current co- CATALOG operative sponsorship, will continue on ABC via transcriptions.

WAAB Stays on Air Also featuring a complete line of IT'S A HABIT! RADIO AND TELEVISION KITS, SETS, WAAB was the only Worcester, PARTS and ACCESSORIES for homes, Mass., station to remain on the air For 24 years, farmers in Kansas and hams and hobbyists! when a fire in one of the Worces- 24 -HOUR MAIL -ORDER SERVICE ter County Electric Co.'s sub-sta- nearby states have turned to WIBW 3 GREAT STORES! Uptown atl1S W. 45th St. tions caused a temporary power Downtown at 212 Fulton St. in NEW YORK shutdown at 7:24 a.m., March 10 for dependable service and preferred 323 W. Madison St.in the heart of CHICAGO according to Richard A. Cobb, manager. WAAB's transmitter entertainment. MAIL NOW! was outside the shutdown area. WEWARK The station, affiliated with MBS 11 II A TtliY1SI6N Dept. C and Yankee, used a network show when power at its studios failed. NEWARK ELEC. CO.. 242 W. 55th St., N.Y.C. l Pleas. send FREE 1949 Newark Catalog to, WGPA Bethlehem, Pa., again has been I Name given broadcast rights as a member of I Address.. Atlantic Refining baseball network to carry all games this season of Phila- City State wIBW ThnVTOPEaKA delphia Athletics and the Phillies. Page 68 March 21, 1949 BROADCASTING Telecasting WCPS Tarboro, N. C. AFIRST for lIIIIIIIII4IIIIIIM@Itllllllllllllllllllllllf -its first giveaway show-has proved a thumping success -a 1,500 mail count the first week. The platter- chatter show requests listeners to send in a post card with their name and address, and during the last few minutes of each day's broadcast one card is drawn from the pile, the winner receiving the jackpot of prizes. Its that simple to win on Draw a Card, Please-no questions to answer, no sentences to finish -just draw a card. Railroad Review Doctors Viewpoint Fleet Maneuvers Coverage BEHIND the scenes in modern rail- IN COOPERATION with the Dept. of WAPA San Juan, P. R., provided tech- roading is format of Boston & Maine Public Health, the Philadelphia County on -TV Medical and the medical office of nical facilities and program material Railroad's new show WBZ Bos- Society RAY for ABC's coverage of Atlantic Fleet ton. Known as The Boston & Maine the Fourth Naval District, WIP Phila- maneuvers in the Caribbean. Station Railroad Show, program gives the delphia is airing a series of programs Manager Harwood Hull Jr., ABC cor- televiewer an on- the-scene motion each Thursday at 8:30 p.m. in a drive respondent, made five remote pickups picture tour of railroading. Each week against venereal disease. The Doctor M'KIVL y for network's Headline Edition and a different angle of the industry is Looks at V. D. presents stars of screen The Missouri and radio in News of Tomorrow. WAPA also pro- featured: including, a ride in the dramatizations of the Walking Preacher vided facilities for H. R. Baukhage, Diesel, on a freight train, in the din- problem, documentaries and tape -re- ABC commentator, who was in Puerto ing cars and a look into the repair corded interviews with actual patients Similau Rico for the maneuvers. Mr. Bauk- shops and from the signal towers. in hospitals. Each program is planned hage transcribed three programs from Carl deSuze emcees the series, and rail- to use radio as a medium for case -find- DJ -664 IP the WAPA studios. Station also orig- road officials act as guest speakers, ing. All material is aimed directly at inated several 15- minute programs narrating the programs which illus- the person who has reason to suspect TOMMY from Roosevelt Roads and other Carib- trate their departments. infection, and urges immediate medical orbean installations during maneuvers. Presenting 'Hamlet' or clinical examination. Election Time TOMORROW (March 22) KFJZ Fort The Cradle Club' U EY PROGRAM -school TO ASSIST Los Angeles voters in Worth, Tex., will broadcast an hour- for pre children and She's A Home Girl ydeterming whom to choose for their long condensation of "Hamlet." KFJZ, their mothers, The Cradle Club, has Enjoy Yourself next mayor at April 5 primaiy elec- which states that this is the first such been revived by KRLD Dallas after tion, KNX Los Angeles March 13 effort in the Southwest, will feed several years. The new show is heard astarted series of half -hour programs program to the Texas State Network. Mon.-Fri., 9 -9:15 a.m., and every DJ -665 tYour Next Mayor. Series runs Radio adaptation of the play is by broadcast includes a birthday party for four weeks during mayoralty cam- John Sullivan, continuity head of for three youngsters, who cut their CLAUDE paign. Each week three candidates KFJZ. The cast includes students and cake, blow out candles and tell some- n Texas Christian U. plus thing of themselves. appear and present their platforms. instructors at Stuart Novins, KNX- Columbia Pacific radio and stage talent. 'Angles on Art' TOORIVNILL iNetwork director of public affairs, If I Forget You Baseball's Pre -Game Roundup INSTITUTE of Contemporary Arts, produces programs. SEVERAL stations throughout the Washington, is scheduling a series of Snowfall Flying High country are now airing programs di- programs on WTTG (TV) Washing- i ton each Tuesday at 8 p.m. is Series -666 WHEN Capt. Bill Odom crossed Iowa rect from the spring training camps DJ of ball clubs. WOL designed to present the arts in an en- on his record flight from the various Wash- -breaking in lightening as well as interesting fash- CHET Hawaii to New Jersey, staffers of ington is featuring Bill Brundige nightly tape- recorded telephone con- ion. The program, Angles on Art, in- KGLO Mason City and WTAD Quincy, cludes discussions Ill., were versations with players and coaches and demonstrations right on hand. With special on acting techniques, modern dance, authorizations from CAA and using from Orlando, Fla. WJR Detroit is ATKINS .. using a weekly series emceed by Harry pottery, sculpture, design and paint- Money, Marbles CAA equipment, the two stations ing. recorded Capt. Odom's voice as he Heilmann in which he also includes and Chalk his observations and predictions. And described weather conditions, his 'Hy-Lights' on the Guitar WDRC Conn., is also Galloping personal accommodations while in Hartford, airing WICU (TV) Erie, Pa., which took the telephone broadcasts. Bill Lee of the flight and other interesting notes and air March 15, is programming a weekly WCDJ-1 Hartford Courant is featured from series entitled Hy- Lights and comments. KGLO and WTAD played the Florida training camps. devoted the recordings on newscasts while to matters of interest to women. Hy CECIL Safety Patrol Capt. Odom was still completing his Yaple, society editor of the Erie Dis- patch, is emcee. Special of flight. TRAFFIC safety for school children feature the is theme of WJBK -TV Detroit's new- telecasts will include the paper's guest DXer Time est studio program. Green Pennant "Beauty of the Week." CAMP6EU.s AS a courtesy of DXers all over the Patrol, inaugurated in cooperation The Mayor Speaks TENNESSEE country, WWSW Pittsburgh is inter- with the Detroit Times, telecasts that RAMBLERS paper's weekly award to one of Metro- MAYOR Joseph E. Smith of Oakland, rupting its standard 24 -hour schedule Calif., is politan Detroit's 10,000 patrol boys. featured in KROW Oakland's Tennessee Border by observing a 15- minute period of new weekly public service program Special entertainment acts and car- Barndnnce Breakdown silence in order that a special DX pro- toons beamed towards traffic safety Joe Smith Talks It Over. Mayor Smith gram from CKEN Kentville, Nova for children are included in each uses a chatty, informal style in his Scotia, may get through. week's telecast. report on municipal affairs. WCDJ-2

ERNIE NAEB DELEGATION LEE Two Named for UNESCO The Gods Were TWO more National Assn. of Edu- Angry With Me cational Broadcasters members I Never See have been named by president Maggie Alone Richard B. Hull, director of WOI Ames, Iowa, to represent NAEB WCDJ-3 at the second national conference of the U. S. National Commission ."DJ" disks are special pressings for UNESCO in Cleveland, Ohio, -for radio station use only! March 31 through April 2. HOWARD J. McCOLLISTER Completing the group's delega- RCA VICTOR Regional Representatives tion to the conference are Morris 60 BELLAGIO, LOS ANGELES SR 04705 S. Novik, NAEB executive secretary and New York radio consultant, and Harold Engel, director of WHA Madison, U. of Wisconsin Shows with a Hollywood Heritage * Member NA-B station. BROADCASTING Telecasting March 21, 1949 Page 69 Situations Wanted ( Cont'd) Situations Wanted (Cont'd) Star combination performer accurate ADVERTISEMENTS CLASSIFIED Salesman exciting professional play -by -play PAYABLE IN ADVANCE -Checks and money orders only. Situation Sales promotion and sales-Eight years baseball, football, basketball. Chief Wanted 10c per word -$1 minimum. Help Wanted 20c per word -$2 experience with agency, network and 1st class ticket. $100 week- local station. College graduate, de- lannouncer,ly', plus Box 500a, BROAD - minimum. All other classifications 25c per word -$4 minimum. No pendable, top references. Desire per- sGtalent. charge for blind box number. One inch ads, acceptable, $12.00 per in- manent connection in congenial sur- Announcer- Married, desires perma- sertion. Deadline two weeks preceding issue date. Send box replies to roundings. Presently employed. Box nent position with opportunity for Broadcasting Magazine, 870 Press Bldg., Washington 502a, BROADCASTING. advancement. 29, college graduate. National 4, D. C. Box 503a, BROADCASTING. BROADCASTING is not responsible for the return of application material Announcers Sportscaster - Thorough background, (transcriptions, photographs, scripts, etc.) forwarded to box numbers. Announcer Some experience, all seven years play -by -play, sponsor ref- - single, to travel. erences, want sports station, handle phases, young, willing everything including wire baseball, let Box 390a, BROADCASTING. disc speak, any size market, will sell, Help Wanted Help Wanted ( Cont'd) Florida stations only! Announcer- announce. Family. Box 508a, BROAD- writer- producer 5 years top experience. CASTING. Experienced morning 1000 Managerial man, watt Box 399a, BROADCASTING, Self -respecting staff man desirous of lo- Mutual station. Apply in person. Experienced announcer, operates board. cating in progressive community. An- Sales or commercial manager to assume WNAE, Warren. Pennsylvania. of radio school. Experienced nouncing, complete charge of station and put on Graduate traffic, production experi- Technical service man and continuity writer. ence. Well educated. Dramatic and paying basis. One willing to gamble Clean cut and good habits, 27. Will other specialized training. Plan to his ability against drawing account and Chief engineer- Experienced with good travel. Disc, photo available. Box study for engineer ticket. Teetotaler. liberal commission. Station 1000 watt, background, to maintain modern 250 4245, BROADCASTING. Now employed. Splendid references. daytime, fulltime pending in upper watt northern Alabama station. Living midwest. Box 446a, BROADCASTING, Desire on- job -training (announcer). Seeking congenial, profitable connec- conditions good, near -by large city. Graduate School Radio Technique - tion. Write Box 1217, Orlando, Florida. General manager for local 250 w full - Send detailed resume of experience, some experience. Have ambition, tal- Announcer Versatile, understands time. Sound business and resort background and references. Good sal- certificate. Will go any- languages. - Inexperienced. community near Chicago on Lake ary. Box 404a, BROADCASTING. ent, eligibility Acting Michigan. Compensation depends where. Disc -photo on request. Box experience. Telephone Michigan 2- upon qualifications, experience and Have opening approximately April 15 426a, BROADCASTING. 7077, Joseph Dumont, 440 Schiller, results. Starting with construction for two first phone transmitter opera- Sports director now- second year an- Chicago. permit, must build plant as well as tors. Experience preferable but not nouncing basketball; football, three -I Announcer, can operate board, ggrradu- business. Attractive incentive plan and necessary. Initiative and ability to fol- League baseball and all general an- ate. School of Radio Technique. Young possible future ownership interest for low instructions a primary requisite. nouncing. Want permanent job -full single. Wants position with small the manager who builds with the sta- Start $175.00 per month -40 hour week. shift announcing and guarantee top progressive station. Prefer midwest, tion and community. State experi- 250 independent in W. Va. Send photo, sporb coverage. Married. 26, family. but will travel. Clean, good habits. ence, giving dates and references, and race, religion and general qualifications April 1st. Box 277a, BROADCASTING. Photo and disc on request. Jack first letter. 499a, send recent picture. Box 505a, BROAD- Box BROADCAST- Excellent voice. Some experience, Fisher, 909 W. Main, Hoopeston, Ill. CASTING. ING. know console. Reliable, sober. Single Phone 779. Manager for 250 watt station operating Combination engineer -announcer. Sal- Box 443a, BROADCASTING. Announcer- writer, experienced, will 18 hours daily in city of 17,000. Must ary to match abili Rush disc, Experienced young announcer -thor- travel. Sam Grimaldi, 332 Hubbard be qualified to direct all phases of op- letter, photo to K I, T Lampasas, seeks Ave., San Fernando, California. Texas. ough, reliable, married veteran, eration. Straight salary, no commis- permanent position with future, in Available immediately. Announcer, 2 sion. Preference given man with at Immediately - Engineer- announcer for midwestem or northwesterno metro- years college. Year experience, d.j., least five years experience in one progressive network station. Congenial news, commercials, board operation, location. Give complete details in staff, pleasant working conditions. WritenBoxa457a,f BROADCASTING. dance remotes, phone shows, some first letter, including salary wanted Send disc, complete background, sal - copywriting, sports color, acting. Mar - and at least three references. No Are your news and serious music ary expectations to WDEC, Americus, programs sustaining? They shouldn't ried, steady, easy to get along with. phone calls. Write Station WMDN, Ga. Deep, resonant, friendly voice. No Midland, Michigan. be. I'm your man! Single, 22, two years staff experience. Mature per- desire to float. Will travel. Write Needed immediately. Two combina- Eagle Grove, Iowa, 184. Salesmen tion engineer- announcers. Send full sonality, delivery. Worked MBS af- Box information to Lester Gould, WJNC, filiate. Available now. Midwest only. Announcer Experienced, capable Salesman- Established NBC affiliate In newscaster, -disc large southeastern market has opening Jacksonville. N. C. Box 461a, BROADCASTING. jockey, desires posi- -by-play major tion with progressive station. Will for aggressive man with successful Production -Programming, others Sports announcer. Play consider all answers. William Hunt, radio sales experience to handle impor- sports. Presently employed 5 kw 2715 W. Division St., tant list local accounts. Send back- regional. Box 462a, BROADCASTING. Chicago, M. Continuity writer wanted by 1000 watt Announcer, all phases. Play -by -play ground and references to Box 44.1a. independent near Chicago. Box 453a, Want the greatest announcer in the BROADCASTING. not he. But am sports, 1 year experience, disc, photo. BROADCASTING. world? Well, I'm I Ed Silver, 4342 Drexel Blvd., New England independent, going full- capable of handling a disc show, news- Chi- time, wants experienced salesman. Situations Wanted casting, writing copy, and doing play- cago 15. Oakland 4 -4278. Box 492a, BROADCASTING. by-play, any sport. Will be available Capable staff announcer, can broadcast sports play -by -play also. Prefer Salesman, immediately, 5000 watt neu- Managerial on two weeks notice and prefer north- mid - corn east. Box 463a, BROADCASTING. dlewest. Address replies to Steve tral station, guaranteed salary, Smigla, 2215 Colfax Ave., S. Min- mission over active accounts practically manager-Thoroughly experienced all Announcer, thoroughly trained all neapolis. Minnesota. cover salary. Excellent opportunity departments, Successful 16 year net- phases announcing. Skilled operator for right man. Write full particulars, work affiliate record. University grad- console turntables, no floater, veteran, Announcer -One year commercial ex- pictures, reference, etc. Inquiries uate. Dependable career man. Good 25. Disc, available. perience. Can operate board.. Radio - married, photo, confidential. Management. K M O N , references. Can be available on short Box 468a, BROADCASTING. school graduate. Prefer middlewest Great Falls, Montana. notice. Box 892, BROADCASTING. be or west. John Somers, 71 Gale Ave., Salary not important. Expect to Elgin, Dunois. Phone Elgin 6203Y-3. Announcers Manager -engineer. Married, sober and paid adequate wage for the community reliable. Will construct and organize -but climate, living conditions, etc., Veteran -Wants exeprience in an- Competent young man, interested in your station for efficient and profitable much more important. Ten years nouncing and writing. Radio school sports to write up sports events for operation, or if already in operation, experience in good stations-all phases graduate. Dependable. References. daily paper and announce play -by-play will manage your station in the interest of announcing, news and special events. J. J. Waskow, 930 Emerson St., N.W., for newspaper owned station. Single of economy and profits. Box 295a Box 469a, BROADCASTING. Washington II, D.C. man preferred because of housing. BROADCASTING. Announcer, currently employed, two Experienced announcer-llli years, sin- Write, sending transcription if possible. years radio experience. Desires posi- gle. will travel. Full knowledge of Box 447a, BROADCASTING. Commercial manager, college graduate. radio control board, remotes. For disc, de- young, 8 years experience. Desires tion which offers training in Wanted -Combination announcer -engi- permanency. Box 448a, BROADCAST- production and programming Has tails, Bill Webber, 1199 Hancock Street, neer. No students. Emphasis on an- college degree. Box 483a, BROAD- Brooklyn 21, N. Y. nouncing. Send disc. $60.00 to start. ING. CASTING. Box 491a, BROADCASTING. Interested in position of responsibility Announcer -28, married, 2 years ex- Technical 250 watt Mutual affiliate with heavy and earnings in five figure bracket. perience network affiliate. Good com- Strong in sales. Gross local Engineer- announcer. Experienced 25 commercial schedule wants announcer and re- mercial and all -round staff man. Don't year old married veteran with ticket with some experience. No news or gional billing of $200,000.00 during 1948. expect to make a million-just a living Understanding of basic rogramming, desires combo position with emphasis sports. Good future for a hard worker. wage. Disc upon request. Box 487a, on announcing. Midwest preferred. $40.00 straight for a 44 -hour week. promotion and merchandising of out- BROADCASTING. standing 5000 watt network metropoli- Box 412a, BROADCASTING. Ralph Henry, KVER, Albuquerque, Would like to find job as announcer. New Mexico. tan operation presently adding tele- Engineer-First phone, age 22, single. vision. Age 36. A -1 Have completed two years of college references. Only language these years, One year experience transmitter, stu- Very good Job available for experi- bona fide inquiries requested. Box as major. During dio, recording, and remotes 250 watt enced man with at least a years ex- worked on college station as announ- 485a, BROADCASTING. and news Mutual. Will travel. Presently em- perience. Rush audition discs to KXIT, cer, disc jockey commenta- ployed. Prefer midwest. Box 442a, Dalhart, Texas. Twenty-two years thorough experience tor. Box 490a, BROADCASTING. BROADCASTING. Wanted -Experienced announcer for in radio as station, commercial, pro- Announcer -23, vet. Experience on morning duction and program manager. Out- Engineer -Age 32, single. veteran. shift. Must be able to run standing record in sales, promotion, mike and board. Excellent salesman. Recent school graduate, first phone, disc show. Apply, giving qualifications, and production. Can produce profits, Good deejay. Single, free to travel. inexperienced. Sober, conscientious, salary requirements and references. programs and prestige for your sta- College graduate in advertising and college and business background. De- Send disc to Ray Schreiner, Chief An- rences. Box 467a, speech. Details and disc on request. aire job transmitter operator. Location nouncer, WBTM, Danville, Virginia. BRO Box 494a, BROADCASTING. unimportant. Box 444a, BROADCAST- Experienced announcer with first class Experienced young announcer-pres- ING. ticket. Emphasis on announcing. Apt. Manager or sales manager. Highly ently employed. Desires position with available. Splendid successful record major and second- Engineer, first phone. first telegram; working condi- progressive station. Box 496a, BROAD- 31, married. 8 years marine and point tions, good salary to right party. ary market station operation. Actual CASTING. - MBAR, Clarksburg, W. Va. experience several years each depart- to -point transmitters from 100 watts ment, sales, programming, production, Exp. all phases. Management, produc- to 50 kilowatts available at once. Box Top hillbilly disc jockey-unusual op- public and employee relations both new tion, announcing (tops all types incl. 454a, BROADCASTING. portunity for an unusual personality. and going stations. Presently employed. sports 10 years). Engineering (have Competent engineer seeks permanent Our show well established with excel- Your interest held strict confidence. dusty first class ticket). Now man- lent rating, mail, sponsors. We position Florida station. Construction, want Box 471a, BROADCASTING. aging 10,000 watter. Want good, per- directional, studio experience 250 to experienced man who knows hillbilly manent position where capability and western music. Must be Experienced, capable young man, ex- 10 kw; tops in production. Can and original cellent counts. Age 32, stable. References. will do combination; Conversant sports, and have ability to change voice, background. Presently em- Box 497a. BROADCASTING. impersonating several characters. Abil- ployed, seeking change to progressive music. - Best Florida references. Em- ity to announce regular shows also station. Replies confidential. Box Sports announcer. Ten years play -by- ployed, available short notice. Box essential. Must have established selling 472a, BROADCASTING. play. Outstanding sportscast. Box 455a, BROADCASTING. technique, mail, and rating record. Alert promotion -publicity manager 498a, BROADCASTING. Chief engineer or engineer-chief of Unusual incentive plan, base pay, tal- proven ability, desires change. Sales Ten years commercial experience on 1000 watt station desires position in ent and commission, makes this ideal and community -minded with experi- good stations. handle east or midwest, preferably new in- job for ambitious man. Give complete ence, ideas and versatility. Will con- orrts assignment.p con- stallation. Seven years experience, details first letter with picture and sider progressive station or agency sider only year round good climate. unmarried, two years college, excel- transcription of show. Station WJMR- offering future. Box 506a, BROAD- Want adequate salary not exorbitant. lent references. All inquiries answered. WRCM (FM), New Orleans, Louisiana. CASTING. Box 470a, BROADCASTING. Box 458a. BROADCASTING. Situations Wanted (Cont'd) Situations Wanted (Cont'd) Help Wanted For Sale (Cont'd) Transmitter technician, no studio or Morning man, program director broad- Announcer Equipment, Etc. remotes wanted, non drinker. First castingsting in NYC looking for better set - phone. Two years AM, FM experience, $85. Box 501a, anywhere. Prefer Ill., Ind., BROADCASggTINGon. ham. Go WANTED: Announcer with mall pulling ea Wisc., Colo. Not screwdriver type. Program director -Six years experi- FOR SALE Want permanent job, topflight stations -program director. Musthave actual station experience In 475a, BROADCASTING. ence as announcer only. Box College graduate desires permanent direct wiling. RCA 250 -L 250 watt AM transmitter. 28, - Ability to do straight announcing also Engineer, first phone, veteran, mar position. Finest references. Box 504a, desired. Used 16 months available by reason of ried. experience 1000 watts AM, FM, BROADCASTING. Personality must be such that would fit power increase. Guaranteed performance transmitter and studio, 3 years elec Into start of a major mall pull station and appearance like new. A real buy associate IRE avail- Program director- announcer. College tubes trical engineering, 28. Four years successful at $2500.00, including set spare able immediately. Box 477a, BROAD- graduate, Statetlpresent salary. experience and ref - and spare crystal. You save $950.00 on metropolitan and small market ex- es with if available. CASTING. photo a current production transmitter. perience. Top air voice. Know my Write Box 960a, BROADCASTING Engineer, first phone. Experience in all business. Box 983, Coral Gables. phases, can announce. Minimum 970. Florida. ALSO Prefer Florida- Arizona or California. IDECO 186' self -supporting tower, with Housing necessary. Sober, reliable For Sale insulators. No lighting. ,91500.00 with children. Box 479a, BROAD- Production -Programming base CASTING. Station IMMEDIATE DELIVERY Engineer, degree, 8 years as chief, Chief Engineer 1st phone. Now employed by consult - SCRIPT WRITER Contact ing 480a, For sale: Thriving wired music busi- firm, make an offer? Box ness in heavily populated Florida city. Network affiliate in major idwest city Newport News, Va. BROADCASTING. Address Box 89a, BROADCASTING. needs an experienced, all -round script WGH Experienced engineer desires perma- writer for AM and TV shows of all types. nent employment in the south, prefer- Equipment, etc. Permanent job for person who wants to ably Tennessee or Kentucky. AM -FM live in the midwest. Send full details on operation, installation and combination Will sell partial interest or lease 1000 experience, refer - work. 1'k years college, 20 months radio sober. watt, daytime station with fulltime ex es ,sainryquirements,recent Pphoto school, including TV. Married, deal pending. Owners uninterested BOX 291a, BROADCASTING Box 481a, BROADCASTING. oppor- in operation. Fine investment GE BY2B 4 bay FM Engineer, college, 1st phone, 3 years tunity in rich agricultural midwest FOR SALE-I new experience all phases, studio, record- community. Box 439a, BROADCAST- antenna ing. remotes, AM -FM xmitter. Bus ING. Situations Wanted new GE BT1A 250 watt FM transmitter transit radio. Prefer studio operation. new GE BP2A FM freq./mod. monitor $70. Box 507a, BROADCASTING. For sale-RCA 100 -F Kluge Co. modi new RCA BA4C monitor amplifier 250 w dual crystals, Engineer first class, married, two chil- fled for transmitter new RCA BABB booster amplifiers 1340 kc. Replaced by new equipment- A man's Pact his Future. dren. Wish to apply principals studied sacrifice at $850. Box 370a, BROAD- programs new RCA MIA limiting amplifier last 34 weeks in Electronic Radio Tele- CASTING. PRODUCER -DIRECTOR used WE 124D program amplifier vision Institute, Omaha, Nebraska. Pre- by rounded experience in AM- used "Wirecorder ", battery op. fer position west of Mississippi. Will do seasoned For sale: 2 9A Western Electric pickup TV, film and stage, making well- used Jackson 852 sudio oscillator announcing. John K. Ball, McFarland, heads complete with arms and filter, in- considered change. Kansas. cluding one extra 9A head. Good con- pm- used RCA "Varacoustic" microphones Available for strictly progressive recorder, portable First phone man, 20, single, desires dition. First $250.00 takes complete gram or production department in Net- Presto "Y" Radiotone R16 recorder, portable engineer, possibly combination work. outfit. Box 449a. BROADCASTING. work,wo , P Station Agenmt 3 new RCA "on Air" lights. Disc and references. Don Biskup, For sale-RCA 250 D transmitter serial 473a, BROADCASTING. Orleans, Nebr. #ßC1765. Complete with tubes. 2 WRRN, 2nd Natl. Bank, Young man, 18. 1st phone, desires crystals, 1230 KC. 1 RCA modulation engineer or combination work. Disc monitor type BSA. 1 RCA tyre 475B Warren, Ohio and references. Roger Hammond, 3867 frequency monitor complete with tubes, For Sale Farnam, Omaha, Nebr. spare parts for above. All in first class Engineer-Experience in AM, FM, sta- condition. Write Box 482a, BROAD- Stations tion, 2!4 years technical training in CASTING. AM, FM. UHF and all phases of televi- For sale -Gates 250C1 250 watt trans- Miscellaneous sion. Desire position with progressive mitter. Perfect condition, used less station with future television possi- years. Excellent for an FOR SALE bilities. Available immediately. Single, than two references. Charles Hanley, auxiliary or replacement. Reasonable excellent offer will be accepted. Immediate New with the finest equip- 115 Simmons Ave.. Kirkwood, Mo. shipment. KEIO, Pocatello, Idaho. station Phone Kirkwood 1724. ment. Small southwest town. Experienced transmitter engineer with Four Presto 6N portable recorders, Bret phone wishes work in station two Presto 85E recording amplifiers. Wonderful potential. with a future in midwest. References. All in first class condition. Write Have car and available immediately. Station KOAT, Albuquerque, N. M. Box 452a, BROADCASTING Harold Howard, 341 N. Ash, Wichita, 3 RCA heads MI4856; 2 71B RCA turn- Kansas. tables; General Radio type 731A'modu- Young man 20, first phone, two years lation monitor; WE 23A studio console; radio service experience. No operating WE 353 E -1 1000 w transmitter: 2 experience. Single, Donald Steger, Blaw -Knox type CK self -supporting 714 Univ. S. E., Minneapolis 14, Minn. towers, 182 feet. This equipment now -Programming, others in use becomes surplus in April. Will Production be sold cheap. KSAL, Salina, Kansas. Regional Independent Gag writer for disc ockeys available. Will send free material. Box 319a. RCA -250 watt transmitter. Modified BROADCASTING. from 100E to 250E with RCA conversion kit. Used as an auxiliary on 620 kc. Station Experienced bookkeeper, stenographer One crystal oven with provision for an- STATION MANAGERS! would like position as traffic manager, other. Excellent condition. $900.00. FOR SALE continuity writer. Have had some Chief Engineer, WAGE, Inc., Syracuse, training in traffic. Also handled own New York. Need Trained Personnel? air show. Prefer southwest location Single Station Market Box 445a, BROADCASTING. For sale-One kilowatt Western Electric BROADCASTERS! Top morning man, now production - transmitter 353E1 at sacrifice price. in music director, 1 kw daytime. Will do Make us an offer. Charles Winkler, work, write some copy. Box WDGY, Minneapolis. a Refresher Course? staff Atlantic State Went 450a, BROADCASTING. For sale -RCA 5 kw AM transmitter Middle Experienced copywriter with back- minus exciter. This 1s an excellent buy ground in sales, promotion and public for any 250 watt station expecting to This business has consistently increased BEGINNERS! relations. Available April 1. Box increase to 5 kw. WHIG, Dayton, Ohio. and expanded with a substantial profit 466a, BROADCASTING. For sale: Two BK 403 Brush tape re- margin during the past several years. Want to be a broadcaster? Available soon -A 14 year sales-minded with no out- program director wants midwest med- corders. Have been used one year. Can Located in prosperous area be had for $200 apiece. Radio Station competition. ium city. Seven years with one 50 WMAM, Marinette, Wise. side THE NATIONAL ACADEMY 'yv. Four years with present 5 kw. snow live AM production and stage For sale- Andrew phase monitor, type BOX 474a, BROADCASTING INC. shows, artist shows. Hooper and sales 40 -A, used. $300, immediate delivery. OF BROADCASTING, record best. Solid references, among WPDQ. Jacksonville, Fla. national, local clients, and all employ 3338 16th Street, N. W. ers. including present. Write Box 130 feet unused RG 20 U, 52 ohm trans- 476a, BROADCASTING. mission line -$65.00. I RCA 3 inch Washington 10, D. C. 1 Western Electric Male continuity writer. Single, reli- oscilloscope- $50.00. 110A limiting amplifier-950.00. 1 slight- Residence and Correspondence School able, modest requirements. Quality ly used Brush Soundmirror magnetic copy in quantity. Upper midwest only. wire recorder, model BBC 303 in factory FOR SALE Box 478a, BROADCASTING. sealed carton with several extra spools NATIONAL ACADEMY OF Promotion and advertising manager- of wire-$600.00. Write Chief Engi- 250 -W TEXAS BROADCASTING. Dept. Ill 9 years radio experience all phases. neer, WSGN, Birmingham, Alabama. University graduate. Public relations MUTUAL AFFILIATE 3338 -16th St., N.W. Successful promotion man- For sale -1 RCA. type 1 -C I kilowatt, Fulltime monopoly in excellent Washington 10, D. C director. gen- ager, net affiliate, three years. Proven transmitter with tubes and motor 30,000 population market send information concerning equipment, $1000. 1 RCA, type growing Please results top references. Married. Avail- erator oil pro- able April 1. Box 485a, BROADCAST- 96 -A limiting amplifier $250. 1 General with stable agriculture and Correspondence C Residence Courses. ING. Radio, class 730A transmission moni- duction, presently grossing $60,000 Program director -8 years experience toring assembly, $250. WWNC, Ashe- annually, reasonable terms. program and production manager. An- ville, N. C. Name nouncing, continuity, traffic and pro- & Publishing motion experience. College education. Wanted to Buy Newspaper Address High personnel management rating. Properties Co. Married. excellent references. Box Wanted to buy-10 kw transmitter. City State 486a, BROADCASTING. Preferably air- cooled. No composite 4, Harvey Moloft, Pres. job. Box 394a, BROADCASTING. Starritt Bldg. Program director - announcer. Four Kansas City, Mo. years experience, college background, Wanted -Current model Hammond or- % Victor me desires midwest. Box 488a, BROAD- gan with vibrato chorus control. Box Phone: (Continued on next page) CASTING. 456a, BROADCASTING. +\ SEWN6 FM WNAM -FM Uses Storecast Idea

FM BROADCASTERS who have story of how one FM station has pondered the uncertain future of solved its sponsor problem. their ailing infant should be con- The station is WNAM -FM, which siderably heartened by a "success" operates with a radiated power of 3,100 w in conjunction with its sister station WNAM Neenah - Classified (Coned) Menasha, Wis. Miscellaneous Last month, according to Don C. Wirth, vice president and general manager of the Neenah -Menasha RADIO BROADCAST STATIONS Broadcasting Corp., WNAM -FM BUYERS! SELLERS! negotiated a contract with one List With Us client who purchased all on -the- Prompt Confidential Service hour and on- the -half -hour station NATIONAL RADIO STATION BROKERS breaks and commercial announce- 5057 Senset Blvd., Normandy 7848 ments in return for a daily (9 a.m.- Los Angeles 27, California 5:30 p.m.) operation providing continuous music for 10 super -marts FIFTEENTH anniversary of the Newspaper of the Air, with the some sponsor in WNAM -FM's territory. and talent, is celebrated by (I to r) Fred Shields, announcer; F. G. Clancy, The contract was negotiated by vice president of Miles California Co. (Alka Seltzer), and Glenn Hardy, news Fred W. Sample, WNAM sales commentator. The program is aired on Don Lee Broadcasting System. manager, with Krambo Food REGIONAL Stores Inc. which operates super - MANAGERS (2) marts in Green Bay, Appleton, were moving toward a balance, and Neenah -Menasha, Oshkosh, Fond SET SALES the end of a sellers' market for Lac, Manitowoc, Sheboygan and most types of consumption goods Fastest growing National Or- du Rise Reported by Census other cities in Wisconsin. was becoming evident." ganization, whose promotional RADIO and household appliance campaigns are familiar and Additional Service store sales were $2,728,000,000 in 1948, up 11% from 1947, ENDORSED BY MORE and a new Ohio News Show The unique arrangement will record high, according to the Dept. THAN 300 STATIONS of Commerce. In a report on the COAST TO COAST, can use provide Krambo Foods outlets with TWENTY stations of the Standard a storecasting musical service in electrical goods trade, the Bureau Network in Ohio are carrying successful DISTRICT SALES of the Census shows that sales for addition to severing WNAM -FM Ohio -Go-Round, a roundup of Ohio MANAGERS. the final quarter 1948, in spite of news, Mon. -Fri., 7:15 p.m., from WNAM which has duplicated the high annual total, were slightly -7:30 its programs on its FM station. which started March 14. It origin- Thorough knowledge of co- under the corresponding period in ates at WVKO(FM) Columbus and sponsored sales methods, plus An interesting side -light on the 1947. is presented by station's general ability to hire and train sales- storecasting service which WNAM Sales in December 1947 and 1948 manager, Bob French, with the as- were $300 million. No men, ESSENTIAL! will provide is the manner in breakdown sistance of newsmen throughout which the music will be presented. was shown between radio and TV the state. Following stations carry To qualified producers, after sales, and other household appli- show: WLEC Sandusky, WLIO Until now, Krambo was able to ances. brief training period (without provide music in only its three East Liverpool, WJEL Springfield, In a review the 1948 loss of revenue), can compare Green Bay stores by means of an of economic WBBW Youngstown, WTRF Bell- situation, the Dept. of Commerce aire, W T O L Toledo, W W ST earnings of our PRESENT automatic record player which pro- said that personal consumption WWST - F M Wooster, W C M W MANAGERS from $7500 to vides for 14 hours of continuous expenditures had risen 8% above WCMW -FM Canton, WIMA $10,000 commission yearly! music. 1947 and the national income rose WIMA -FM Lima, WTNS Coshoc- WNAM's engineers merely trans- from $202,600,000 to $224,400,000. ton, WCLT WCLT -FM Newark, All replies strictly confidential. ferred the record player to Personal savings increased from WTFM (FM) Tiffin, WFOB (FM) Box 905, BROADCASTING WNAM's transmitter, re -wired it $8,800,000 to $14,900,000. Fostoria, W F I N- F M Findlay, into their own amplifiers and the Corporate profits, adjusted for WATG (FM) Ashland, WFAH music is being broadcast without inventory valuation, were 20% (FM) Alliance, WFRO (FM) Fre- requiring additional personnel. above 1947. In spite of the record mont, WMRN -FM Marion, WHIO- income year, the Dept. of Commerce FM Dayton and WJW-FM Cleve- predicts that "supply and demand land.

PROFITABLE DAYTIME STATION IN MAJOR EASTERN MARKET BROADCAST MANAGEMENT 1000a TTS CONSULTANTS AM dAFM $125,000 "not a luxury for the few A LEADER (CONLAN SURVEY) IN AMERICA'S 10th MARKET but an aid for the many"

This property has earnings which justify the sales price, but it also has Our methods are tested by time and proven by suc- one of the best potentials in eastern radio. And it is in a relatively cess. Many small and independently owned stations recession -proof market. can benefit by the "HYPO" our methods give. Re- sults that you can SEE and FEEL on your P&L state- SMALL PROPERTIES DIVISION ment snake this a must if you can see room for improvement in your operations. THE SMITH DAVIS CORPORATION (Contact our executive offices for details.) Smith Davis, President Albert Zugsmith, Executive Vice President 317 South Sixteenth Street Phone Kingsley 6 -1132 BROADCAST MANAGEMENT CONSULTANTS Philadelphia 2, Pa. SUITE 442 20 N. WACKER DR. CHICAGO 6, ILLINOIS

Page 72 March 21, 1949 BROADCASTING Telecasting IIhIVIIIIh'611dIIIIIIIIIiIdIVll91111'll'IIIIÍI'IIIÍ'll IIIiPJIIIh!Ii16Gll'Illllli'ip '!'rilá''I 'RADIO BAZAAR' Radio, TV Exclusion Order Be Highlights News for Women HOUSE BAR To Modified COUPLED with demands last week that the House Un- American Activi- latnta6la A SERIES of women's programs ties Committee reopen inquiries into a Communist atomic spy ring was stressing a feature format is be- a strong indication that the committee's ban on radio, television, news- ing conducted on WTIC Hartford reel and photographic coverage of hearings might be modified once 1IiIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIiIYNllllill@ IBIIIIIIIIIIIIIIIIIIIIIiIIIIYIIIIPIIIIIIIN !!919!91 by Jean Colbert, director of wom- committee sessions get into full HUGO WINTERHALTER, orches- en's activities. Each day's program swing. sired a hearing, Rep. Wood main- tra conductor and arranger, has stresses a particular theme, using Chairman John S. Wood (D -Ga.) tained. been appointed musical direc- news -worthy information as the told BROADCASTING it was his opin- "If anyone wants to be heard," tor for Columbia Records Inc. backbone of the program. A lib- ion the majority of the committee he added, "I will do my best to con- ARTHUR GROBART, formerly as- eral sprinking of celebrities also members are not now sympathetic vince the committee that they sistant to the Western Division man- appear on the Radio Bazaar show. to repeal or modification of the ban should be given a hearing." ager of Decca Records Inc. in Los Running Monday through Satur- imposed Jan. 31 [BROADCASTING, There were indications that some Angeles, has been named sales pro- Feb. 7, 14, 21]. "However," he of those who had filed protests motion manager of the firm, with day from 8:30 to 9 a.m., the co- headquarters in New York. operatively sponsored program added, "when hearings start I might seek a public hearing. stresses the following themes: think the members will realize J. R. Poppele, WOR New York BART HAZLETT, formerly with Day; Tuesday, their decision was too sweeping." vice president and TBA president, KCNA Tucson, Ariz., has joined Harry Monday, Children's S. Goodman Radio Productions, New Glamour and Fashion Day; Circumstances which develop received notification that the TBA request to drop the ban on tele- York, as West Coast representative, Wednesday, United Nations Day; later, during hearings, will make with headquarters in San Francisco. Home Decoration Day; it clear to members that their ac- vision cameras at open hearings of Thursday, ZIV Friday, Household Round -Up Day; tion was "too severe" and "took in the committee would be considered FREDERIC W. Co., Cincinnati, by the committee. has announced that Public Service Saturday, His Day. The Saturday entirely too much," Chairman has signed a Mr. Co., of New Hampshire show, for instance, features such Wood said. At the time the action In letter to Poppele, Chair- two -year contract for its Favorite subjects as men's sports, fashions, was considered, Rep. Wood said, he man Wood said he had "read the Story program on WMOU Berlin, hobbies, likes and dislikes and personally had held that the ruling comments contained in your letter WLNH Laconia, WWNH Rochester, meals men appreciate. was too stiff. Rep. Wood expressed with a great deal of interest and I WBNE Keene, WOTW Nashua and assure you that the entire text of W%BR Manchester, all New Hamp- Miss Colbert is the daughter of the view that certain media are "valuable tools of communications" your letter will be presented to the shire stations. a college professor and a graduate full committee at an early date for of Hunter College, New York. For which permit the committee to ad- DANIEL R. GOODMAN, vice presi- vise the public of its activities. consideration." dent and television director of Harry six years before joining WTIC she Mr. Poppele also made public a S. Goodman Radio Production, New was director, writer and commenta- The southern legislator declined to specify what media might bene- letter from Rep. John McSweeney York, and Carol Jane Adler plan to tor on several highly rated women's (D- Ohio), also a committee mem- be married April 7. programs in New York, Philadel- fit by relaxation of the ruling. It had earlier been felt that remedial ber, assuring him of consideration phia and Cleveland. For the nine of his request at the next execu- the ban would be the topic of a years before that she was a radio action might be taken to permit, at least, broadcast and wire record- tive meeting of the committee. The committee session. Many of the actress and wrote and starred in committee declined to lend confir- members, he explained, are devot- some of her own plays. ing coverage of hearings [BROAD- CASTING, Feb. 14]. mation to this report. ing considerable time to work on Representatives of NAB, Televi- Rep. Wood did not know when other committees. sion Broadcasters Assn., National Assn. of Radio News Directors and MBS Commentator Albert L. War- ner, chairman of the Radio Corre- spondents Assn., had opposed the measures. An audience with the YOUR OWN TAILORED committee was requested by NAB, TBA, and Mr. Warner. ABC and NBC made no individual protests, but indicated their views were expressed by Mr. Warner. The protests, Rep. Wood said, were read to the committee and made a part of the committee records. Rep. Wood replied in the negative when asked if any public hear- Miss Colbert (r) and Announcer ings had been scheduled to hear Ross Miller discuss the Radio complaints of Mr. Warner and the AT NO COST TO YOU Bazaar program with Mrs. Eleanor trade associations. It had not come Roosevelt. to his attention that anyone de- Take advantage of the know-how gained by our personnel in almost 10 years of preparing and publishing radio picture album's utilized profitably Control North Mountain by nearly 200 stations ... coast to coast! Network Station New plan distributes albums throughout your broadcast area ... at no cost to you ... at no Almost three years ago this radio station was established and from the cost to your listeners. Will produce new outset had a high monthly billing which it has increased. The profit factor is relatively satisfactory, but could be improved by making some adjustments. accounts ... increase station revenue. Local acceptance is very good . . the network and national income can be increased which offers an excellent opportunity for the right type of buyer. A little over 60% is available for 130,000 . . small down pay- ment .. . balance out over four or five years. Let us get some information to you immediately as this value will soon be picked up.

CONTACT THE NEAREST OFFICE OF THE EXCLUSIVE REPRESENTATIVES for exclusive BLACKBURN -HAMILTON COMPANY, INC. representation in MEDIA BROKERS your city ... write or WASHINGTON, D. C. DALLAS SAN FRANCISCO James W. Blackburn Philip D. Jackson Ray V. Hamilton phone 4 -3262 Washington Bldg. Tower Petroleum Bldg. Russ Bldg. Sterling 4341 -2 Central 1177 Exbrook 2 -5672

BROADCASTING Telecasting March 21, 1949 Page 73 II1IIIIIIIIIII11IIIIII1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIII IIIIIhIIIIIIIIIIIIItlIIIIIIIII ANDREW Corp., Chicago, has issued tonal and local sales rates for sub- price list and illustrated folder for mission to annual meeting of CAB its Type 797 coaxial cable. CAB POLICY at St. Andrews -by- the-Sea, N. B., next gifted -Orts VERIBEST TELEVISION PRODUCTS Early TV Licensing Favored June. Inc. has announced opening of its Full CAB board attended meet- new plant and offices at 283 Spring TELEVISION, Canadian music, ing, which was followed by regional IIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII11IIIIIIIIIIIIIIIIIIIIIIII0II11IIIIIIIIIIIIO St., New York. Telephone: Algon- NAB and . NARBA were discussed meeting of Quebec independent sta- COMMDR. GEORGE O'BRIEN quin 6- 4980 -1 -2. at directors meeting of Canadian tions, who discussed sales and rates - problems with CAB executives. USNR, has been appointed com- Television Assn. of Broadcasters, held at Que- officer of Volunteer manding bec March 7 -9. T. J. Allard, CAB Naval Reserve Unit 11 -1 attached to OTIS P. WILLIAMS has joined Video general manager, was reappointed Armed Forces Radio Service in Holly- Varieties Corp., New York, producer WICA EXPANDS wood. He succeeds COMMDR. ROB- of television pro- for another two -year term and was ERT MONTGOMERY, USNR, who gram filma, as gen- named with Pat Freeman, newly Starts FM, Goes Fulltime asked to be relieved because of con- eral sales manager. appointed director of advertising, templated prolonged trip to Europe. Prior to joining HERALDING an increase in pow- Video Varieties he to attend the NAB convention in er for WICA Ashtabula, Ohio, and Equipment was with WOR- Chicago in mid -April. the launching of WICA -FM, the VINCENT dePAUL GOUBEAU, direc- MBS New York as Major subject discussed was Ashtabula Star -Beacon published tor of materials for RCA Victor Div., a sales executive; CAB policy on television at which an 18 -page radio supplement to its has been elected WNJR Newark, N. March 4 issue. J., as general man- minimums were set for cooperation vice president in WICA -FM, operating on Chan- charge of mate- ager, and has also on TV with Canadian Broadcasting rials department. served on "March Corp. CAB directors felt that pri- nel 279 (103.7 me) with 48 kw, took the air March 5, and on N. of Time" staff. vate operators should be licensed the ARTHUR same date WICA, previously a 1 GROSSBERG h a s WILLIAM J. at once for TV to follow directive Mr. Williams kw daytimer, became a fulltime sta- been promoted to THOMAS, who re- of 1947 Parliamentary Radio Com- tion with 5 kw day and 1 kw night. assistant sales tired from Young mittee, and should be free to obtain Both WICA, which is on 910 kc, promotion manag- & Rubicam five years ago, and RICH- TV from and televi- network programs United and WICA -FM maintain an 18- er, and GERALD ARD DANA, of UN radio TV licenses should LIGHT to assist- sion department, have become asso- States. station hour schedule, 6 a.m. to midnight. be granted for longer than present ant to vice presi- ciated with HENDRIE BOORAEM in The stations have a new trans- dent in charge of Holland Productions, New. York, new- AM three year term to allow sta- for packaging tions to make a return on their in- mitter building, new transmitters Mr.Goubeau sales at Emerson ly formed organization and a four -tower antenna array. Radio & Phono- television and radio programs. Firm's vestment, they stated. It was con- graph Corp., New first production, Experience Speaks, sidered essential that an independ- AM transmitter is an RCA BTA- 5F, and the FM a Ra- York. is heard Fridays on MBS. ent regulatory body be set up transmitter dio Engineering Laboratories 520 - ASTATIC Corp., Conneaut, Ohio, has DAVID GILMORE, San Francisco before TV stations be licensed; DL. Robert B. Rowley, president announced production of new crystal freelance radio writer -producer, has that there be no subsidized should of the licensee, WICA Inc., and cartridge which uses two separate, joined Teletaler.t Agency, same ctiy, competition on TV; that TV view- - TV Tele- his brother, Donald C. Rowley, are independent needles, one with one to produce package shows. ers not be taxed as proposed mil tip radius for long -playing rec- talent is new agency designed to de- should co -owners of the stations. Walter ords, and other with three -mil tip velop and produce TV talent, scripts, by CBS at $10 a year per receiver. W. Walrath is manager. radius for standard recordings. ideas and shows. CAB's board tentatively set Hamilton, Ont., as location for the 1950 annual convention, with Ni- An Excerpt agara Falls, Ont., as secondary RIBLET CHANGES from a choice. It was decided to contribute Takes Johns Hopkins Post letter to $250 to education radio adult HENRY B. RIBLET has with- Cleveland's EECH awards. CAB board agreed that drawn as a partner in Glenn D. Chief be industry should represented at Gillett & Assoc., Washington, D. VEBTISING forthcoming NARBA meeting in Station C0. C., consulting radio engineers, to Canada this autumn. accept a position with The Johns Bob Burton, BMI general man- Hopkins U. applied physics lab- Mr. J. H. ager, reported on development of oratory at Silver Spring, Md. Pelz, 2, 1949 president Canadian musical talent by BMI Mr. Riblet left KLZ Denver to of p.nld.et and BMI (Canada). Pat Freeman join Mr. Gillett's staff in 1940. American the a th49 Motors..,, reported on his operations as serv- From 1942 -1945, when the firm's l thé ice and advertising director since called for offices were closed because of the reason no other taking over his post recently at war, he worked with the airborne than OP Toronto. He will have special meet- to wax ors instruments laboratories of the siastic enthu- out l/. ings with NAB executives at Wash- Columbia U. Division of War Re- about the he is results ington during week of March 21 on search, Mineola, N. Y. receiving new method of program survey his from both W shows -the which he developed. CAB Sales Operator Licenses A. 8:25 Committee was directed to make a M News and further study of redefinition of na- Club the PROPOSED rules changes have Playhouse been announced by FCC to pro- WSAV Aids Listener vide for a one -year period of program. grace during which applications RESPONDING to a postal for the renewal of expired com- card appeal from one of its mercial radio operator, amateur listeners, Pauline Harris, operator or amateur station li- Bristol, Ga., WSAV Savan- censes may be filed. FCC has in- Ed+.rd Ineee,.oc nah arranged to send a new vited comments by April 25. battery to replace one which had gone dead in the listener's radio set. Calling WSAV RCA INSTITUTES, INC. BILL O'NEIL, President "one of the best stations on A Service of Radio the radio," the listener told Corporation of Americo P¡4p^,.:. of her plight. Her radio, she an' TI, oldest and retognired u one of said, had "just quit playing the leading Radio Schools In Ananas offersRen Its specially trained Radio and last week and do I miss it technicians to the Itreadn,t Industry. (Our greduata have Ist Clap very much! We will not be Telephone License.) able to get one [a battery] in We solidi your Ingot,. Address: Placement Lla"serr BASIC a long time." But WSAV C L E V E L A N D soóöwans RCA INSTITUTES. INC. ABC Network took care of that. sac wen 455 St.. Nov York II. N. Y. REPRESENTE D NATIONALLY NY NEADLEY-REED COMPANY Page 74 March 21, 1949 BROADCASTING Telecasting MINIATURE MIKE Altec Introduces Innovation

INTRODUCTION of a new and miniature microphone, of dimensions based on the size of the 853.100 human ear drum, has been made by Altec Lansing Corp., New York York and Hollywood, at a luncheon at New York's Essex House. The Altec miniature (21 B) mi- HAVE crophone, in a nutshell (into which it fits with room to spare), weighs less than a quarter of an ounce, FARS and can be adapted to all types of stand mountings, overhead suspen- sions or worn as a breastplate or TO HEAR lapel mike. Its only moving element is a tiny diaphragm the size of the ear drum. The tiny microphone is "omni- NICOLL -TALCOTT Corp., Hartford, Conn., Ford Tractor distributor for New directional," its makers said. England, will sponsor thrice -weekly half -hour show, Maine Farm Topics, on in South Blastproof, a revolver fired 12 WAGM Presque Isle, Me., and the three Maine Broadcasting System stations, feet from the microphone has no WCSH Portland, WRDO Augusta and WLBZ Bangor. Completing arrange- Carolina's effect on its efficiency. ments are (I to r): Norman C. Fitzpatrick, John F. Kelley, LeRoy E. Talcott, Finest Earle D. Blevin, all Nicoll -Talcott, and Rudolph O. Marcoux, Maine Broad- casting System national odve ' ' g director. Market FORT WORTH WBAP -FM Starts Service SALESMANSHIP slack ... and yell for government to stabilize the boom in radios ?" WBAP -FM Fort Worth went on Enterprise Needed -Shreve Mr. Shreve asked. "On the con- the air March 9 as the city's first trary, this merchant moved with FM ENTERPRISE in salesmanship station. Owned by the Fort will set the business pace in the the times. He took larger quarters Worth Star -Telegram, WBAP re- put TV sets on display . versed familiar procedure by growing buyers' market and emerg- ing era of sharp competition, Earl and blazoned on his shop the sign launching its television service be- 'Television.' The customers before FM. WBAP -TV was inaugu- O. Shreve, president of the U. S. ... Chamber of Commerce, told the came conscious of the new and rated last September. the exciting in business appeal. As Harold Hough, radio director, National Marketing Conference in Columbus, Ohio, March 8. ... I commend this kind of enter- points out, WBAP -FM will "pull to- prise now." gether" the programs broadcast Mr. Shreve was one of several alternately by WBAP -670 and speakers who addressed the two - The WBAP - 820, frequencies shared day sessions sponsored by domestic with WFAA Dallas as outlets for distribution department, U. S. ABC and NBC, respectively. Chamber of Commerce. Cooperat- SUMMER LISTENING ing organizations WBAP -FM broadcasts on Channel included Colum- Canadian Survey Urged WFBC 263 (100.5 mc). bus and Ohio state chambers, retail trade organizations and Ohio State A SURVEY of summer listening, in U. [BROADCASTING, Feb. 14]. in a number of test areas Can- MARKET Speaking at a dinner meeting ada, is being recommended to the D. C. Sales Tax on Assn. of is South Carolina's the subject, "The Distributor's Role Canadian Broadcasters, A LEGISLATIVE proposal by the Radio Executives Club of to cre- in Our Economy," Mr. Shreve Toronto, following Finest ate a District of Columbia called ingenuity, initiative its February sales for and meeting. A number of broadcasters Serving the rich Piedmont area. tax, which would J where employment incomes include sales of vigor to meet sales opportunities at the meeting, including Frank and advertising space and radio and in the highest. and where retail and whole- present market. He cited Win - sale sales are greatest in South Caro. television time, Ryan, CFRA Ottawa, Cliff was defeated in as an example of sales enterprise a grove, CKTB St. Catherines, and lino. WFBC offers you the finest mar- the House March 14. The bill radio store which did a thriving ket in the state. (HR Andy McDermott, H. N. Stovin & 3347), by Rep. Howard W. business in sets, phonographs and Co., pointed out the need of more Smith (D -Va.), had been approved records after the war, but whose data on radio listening habits, espe- by the House District of Columbia business began to slacken. cially in rural areas and during Committee March 10. "Did this seller wail about the the summer months. At the monthly meeting, Pat Freeman, formerly of CFAC Cal- . gary, newly appointed director of GREENVILLE -SPARTANBURG. *oevps sales promotion for CAB, was in- ANDERSON MARKETS troduced to members. Another BMI "Pin Up" Hit -Published by Melltn MISSISSIPPI FLYER On All Accounts (Continued from page ff) On Records: Blue Barron -MGM 10369; Johnny Eager -Metrotone 3016; Jerry research, Jim, since joining JWT, WFBC Cooper-Algonquin 101; Tex Beneke- has taken some courses at Colum- 5000 Watts 19 Hours Daily Vic. 20 -3340; Frankie Carle-Col. 38411; bia and N.Y.U. in statistics and and WFBC -FM Larry Fotine -Dec.* radio. Outside the office he enjoys 93.7 Channel 60,000 Worts On Transcriptions: Lenny Herman -Lang- the theatre, beach weekends dur- GREENVILLE, S.C. Worth; Vincent Lopez, NBC Thesaurus ing the summer, the 57th street \ galleries, etc. He devotes consid- THE NEWS -PIEDMONT STATION erable time to his work as chairman BROADCAST MUSIC INC. 510 FIFTH AVENUE REPRESENTED BY AVERY- KNODEL, INC. HOW rose calteo HOLLYWOOD NEW YORK 1I, N. T. of the young people's group at the West End Collegiate Church. BROADCASTING Telecasting March 21, 1949 Page 75 FCC TO APPEAL Seeks CSC Approval of Smith AN APPEAL to the Civil Service Commission for reconsideration of its failure to include FCC Hearing Examiner Elizabeth Smith on the eligible list of examiners was being prepared by FCC last week [CLOSED CIRCUIT, March 14]. Miss Smith was the only one of the Commission's nine examiners not named. She has been serving as an examiner since 1947, along with the eight others. It was felt CSC applied its qualification standards too strictly in failing to pass ANNIVERSARY breakfast given in Chicago by ABC to mark beginning of her eligibility. Swift and Co.'s eighth year of Breakfast Club sp hip was attended by 50 Swift and ABC executives, including Vernon Beatty (I), Swift's advertising That's what all buyers. In addition to the eight examiners pronounced eligible - which manager, and John H. Norton Jr. ( ), ABC Central Division vice president. of K -NUZ time give the gave FCC one of the best records Don McNeill, star of program, is at right. fine results their clients of all the government agencies involved members get from K -NUZ's Texas -four out of six of the law bureau who took the New Business style programming and examinations were found eligible. (Continued from page 12) spot schedules. The examiners: Jack P. Blume, J. D. Bond, Basil P. Cooper, James CLIENTS' D. Cunningham, Hugh B. Hutch- DURO FURNITURE Mfg. Co., Los Angeles, planning quarter -hour weekly ison, Fred Johnson schedule on four Los Angeles area stations in addition to present schedule. J. Jr., Fanny Today (March 21) firm starts quarter-hour sponsorship of Joe Adams Mayor of SALES Neyman Litvin and Leo Resnick. Melody on KOWL Santa Monica; March 29 on KFOK Long Beach Duro Contest All but Messrs. Blume and Bond Hour; March 30 on KGIL San Fernando Sweet Swing; April 1 on KWKW Pasa- are so- called "status employes," dena Western Hour; April 3 on KFWB Los Angeles Peter Potter Platter Parade. INCREASE which means they are eligible for Firm currently sponsoring quarter -hour weekly on KLAC Los Angeles. All permanent appointments to the contracts for 18 weeks. Agency: Raymond Keane Adv., Los Angeles. post they have been holding since DOLCIN Corp., New York (pharmaceuticals), starting sponsorship of three June 1947 subject to CSC approval. programs on Don Lee network (45 stations) for 26 weeks. March 29 firm starts in (Houston / As non -status employes, Messrs. two weekly newscasts, Tuesdays and Thursdays (4:45 -5:00 p.m. PST) and three Blume and Bond must compete with weekly sponsorship of Rise and Skins Tuesdays, Thursdays, Saturdays (7:15- others in that category but will re- 7:30 a.m. PST); April 3 it starts weekly recorded Sunday Favorites Sundays, tain their positions if their grades (11:30 -11:45 a.m. PST). Agency: Victor Van der Linde Inc., New York. are sufficiently high. Members of the FCC law bureau /VetwotJr 4ccountd (not examiners) who took the examinations and were found eligible A. S. BECK Shoes, New York, effective March 81 [BROADCASTING, March 7] were listed as follows: Joseph N. will start sponsorship of video variety show presenting talent starring Roger Nelson; Walter R. Powell, chief of Dann, French vocalist, with Ben Ludlow and his orchestra and guest comics. the Transfer Branch of Show will be heard Thursday 10 -10:20 p.m. on NBC -TV. Howard Barnes, tele- the Broad- vision and radio director of Dorland Inc., New York, agency for Beck, will cast Division; Hilda D. Shea, chief produce program, which is as yet untitled. of the FM Branch, Broadcast Divi- sion, and Marshall Orr, chief of the GENERAL MOTORS, for Buick cars, has purchased Wednesday, S -9 p.m. period AS K -NUZ HOOPERS Aviation & General Mobile Branch, on CBS -TV. Hour -long show has not been signed yet. Agency: Kudner Adv., Safety & Special Services Division. New York. Their names will be entered on the ADMIRAL Corp. extends its present option on television show Admiral Broad- INCREASE CSC of register examiners. way Revue for 39 weeks through Jan. 20, 1950, with provision for 13 week summer hiatus to begin following June 10 show. Revue is aired 8 -9 p.m. Fridays, OCT-Nov. NOV DEC. on combined east -west networks of DuMont and NBC. Agency: Kudner Agency, New York. Morning 11.9 13.4 WFCI DECISION Afternoon 8.4 9.5 LEVER Bros., Cambridge, Mass., through Young & Rubicam, New York, Grant To Move Proposed has renewed Arthur Godfrey's Talent Scouts on CBS television and radio. Evening 10.8 12.3 Renewal on the CBS network is for 52 weeks, effective April 4. Program is aired PROPOSED decision was adopted and telecast Mondays, 8:30 -9 p.m. (EST). by FCC last week to grant request of WFCI Pawtucket, R. L, NATIONAL REP. FORJOE & CO. to move its main studio to the Sheraton -Biltmore Hotel in Prov- aáa(i?5*,ìf Dave Morris, Gen. Mgr. idence. No change of transmitter site or assignment (6 kw fulltime on 1420 kc, directional) is involved. FCC majority favored the move k-nuz despite recommendation of denial entered by Hearing Examiner "Your Good News Station" Fanny N. Litvin. Comr. Paul A. Walker concurred with the ex- for a better-than -ever BUY aminer, who found that Pawtucket 9th Floor Scanlan Bldg. IN OHIO'S THIRD MARKET would be left without any night- NOW UNDER CONSTRUCTION HOUSTON 2, TEXAS' time local facility while Providence would gain a sixth station. The Commission majority pointed out 5,000 w AM 50,000 w FM that the two cities are contiguous 1390 KC 105.1 MC and both are within the Providence metropolitan area. WFCI is an ABC affiliate, and is licensed to Pawtucket Broadcast- WFMJ BASIC ABC FOR YOUNGSTOWN ing Co. with Howard W. Thorn- ASK HEADLEY REED ley, president. Page 76 March 21, 1949 BROADCASTING Telecasting SUIT SETTLEMENT Nielsen Radio Index Top Programs WBBQ Gives WGAC (COAST -TO-COAST, INCL. SMALL -TOWN, FARM, AND URBAN HOMES $11,500 -and including TELEPHONE and NON -TELEPHONE HOMES) WGAC Augusta, Ga., has obtained FEB. 6-12, 1949 a settlement totalling $11,500 from TOTAL AUDIENCE AVERAGE AUDIENCE another Augusta station, WBBQ, Cur. Prev. Cur. Points Cur. Prev. Cur. Points in a suit brought following pur- Rank Rank Program Rating Change Rank Rank Program Rating Change EVENING, ONCE -A -WEEK, 15 -60 MIN. EVENING, ONCE -A -WEEK, 15.60 MIN. chase of the Augusta Tigers base- 1 1 Lux Radio Theatre ...33.6 -3.2 1 4 Jack Benny 25.4 +3.4 ball club [BROADCASTING, March 2 3 Jack Benny 30.0 +0.9 2 2 McGee & Molly 25.1 +0.6 7] from Troy Agnew by Savannah 3 2 McGee 8 Molly 29.8 0.0 3 7 Wolter Winchell 24.6 +1.4 4 4 Godfrey's Scouts ....29.2 +1.3 4 1 Lux Radio Theatre 24.3 -4.1 Broadcasting Corp., WBBQ li- 5 7 Amos 'n' Andy 28.4 +2.6 5 7 Godfrey's Scouts ....21.1 +0.1 LAST censee. 6 5 Walter WinchII 27.1 +0.9 6 13 Amos 'n' Andy 21.1 +2.1 7 8 Bob Hope 26.8 +0.3 7 9 Bob Hope 20.9 +0.7 Previously, according to testi- 8 IS Som Spade 24.8 +1.8 8 19 Crime Photographer ..20.3 +2.7 9 22 Crime Photographer 24.6 +3.6 9 5 My Friend Irma 19.7 -1.8 mony brought out in hearings held `0 6 My Friend Irma ....24.4 -2.3 10 21 Stop Music (4th gtr.) 19.6 +2.4 in Superior Court at Augusta, Mr. 11 10 Mystery Theater 23.1 -0.7 11 10 Mr. Keen 19.3 +0.3 12 34 Stop Music (4th gtr.)..22.9 +3.5 12 18 Suspense 19.1 +0.4 CHANCE Agnew had sold broadcast rights 13 20 Suspense 22.9 +0.6 13 29 Sam Spade 18.8 +2.8 to the Tigers' out-of -town games 14 40 Ford Theatre 22.7 +3.9 14 12 Mystery Theatre 18.3 -0.7 15 11 Mr. Keen 22.1 -1.0 15 6 This Is Your FBI 18.2 -1.3 to WGAC. When WGAC called upon 16 14 Inner Sanctum 21.6 -1.8 16 27 Stop Music (3rd gtr.)..18.0 +2.0 the new Tigers owners to meet 17 13 FBI in Peace, War 21.5 -0.8 17 15 People Are Funny ...17.8 -0.2 of the broadcast contract 18 16 Mr. and Mrs. North 21.2 -1.0 18 8 Mr. D A 17.7 -2.3 terms 19 12 Mr. D A 21.1 -2.8 19 11 FBI in Peace, War ...17.6 -0.7 they failed to do so, it was charged. 20 9 This Your FBI 21.0 -2.1 20 23 Mr. B Mrs. North ....17.3 +0.5 WGAC then entered suit for $59,500 and asked an interlocutory EVENING, 2 TO 5-A -WEEK, 5.30 MIN. EVENING, 2 TO 5-A -WEEK, 5-30 MIN. 1 1 Lena Ranger 19.5 -0.1 1 1 Lone Ranger 16.3 +1.1 injuction to prevent WBBQ from 2 2 Beulah 17.7 +0.4 2 2 Beulah 15.0 +0.1 broadcasting the games. The settle- 3 3 Counter-Spy 16.7 +1.9 3 3 Counter -Spy 13.5 +2.4 ment, reached March 10, repre- DAY, 2 TO 3-A -WEEK, 15-30 MIN. DAY, 2 TO S -A -WEEK, 15-30 MIN. sented $3,000 in checks WGAC had 1 7 Godfrey (L & M) 13.6 +0.8 1 11 Godfrey (L 6 M) 11.5 +1.1 paid Mr. Agnew for the broadcast 2 9 Ma Perkins (CBS) 11.6 +0.4 2 8 Ma Perkins (CBS) 10.6 +0.3 3 1 When Girl Marries 11.6 -0.9 1 1 When Girl Marries 10.6 -0.5 rights, and which he had turned 4 2 Young Widder Brown 11.4 -0.7 4 3 Young Widder Brown 10.0 -0.8 over to WBBQ, and $8,500 in 5 20 Godfrey (Nabisco) 11.2 +0.6 5 21 Godfrey (Nabisco) 10.0 +0.7 6 6 Pepper Young 11.2 -0.7 6 6 Pepper Young 10.0 -0.6 damages. 7 11 Big Sister 11.0 -0.4 7 2 Backstage Wife 9 9 -1.0 Under terms of the settlement 8 4 Backstage Wife 10.9 -1.0 8 7 Portia Faces life 9.7 -0.4 9 18 Wendy Warren 10.8 0.0 9 4 Right to Happiness 9.6 -1.5 Reese FREE WBBQ will have rights to air all 10 24 Sky King 10.7 +1.1 10 5 Stella Dallas 9.6 -0.8 out -of -town games of the Tigers 11 8 Portia Faces We 10.6 -0.7 11 9 Our Gal Sunday 9.4 -0.6 12 3 Right to Happiness 10.6 -1.6 12 10 Big Sister 9.3 -0.4 and the defendants and plaintiffs 13 5 Stella Dallas 10.5 -0.9 13 17 Guiding Light 9.3 0.0 will divide the court costs. 14 19 Guiding Light 10.5 +0.2 14 20 Wendy Warren 9.1 +0.1 15 25 Jack Armstrong 10.5 +0.9 15 16 Helen Trent 9.0 -0.4 BROADCASTING 50 - PAGE DAY, SAT. OR SUN., 5-60 MIN. DAY, SAT. OR SUN., 5-60 MIN. 1 1 True Detective 17.9 +0.5 1 1 Troe Detective 12.7 -1.5 ARTS CONTEST 2 2 Quick as Flash 16.9 +2.5 2 4 The Shadow 12.2 3 6 The Shadow 14.2 +1.0 3 8 Quick as Flash 11.2 +1.5 YEARBOOK Radio Scripts Included 4 3 House of Mystery - 14.0 -0.8 4 5 House of Mystery 11.1 -0.3 1949 5 4 Stan Over Hollywood 13.7 -1.0 5 3 Grand Central Sation 10.7 -1.0 RADIO script will be among five Copyright 1949, A. C. Nielsen Co. categories of literary works to be judged in a contest sponsored by full motion National Five Arts Award Inc., "arts" are -length play, TELEPULSE This $5.00 YEARBOOK comes free with picture synopsis, popular song and a $7.00 subscription to the weekly non-profit corporation in New BROADCASTING -Telecasting. York. Cash awards, fellowships short story. N. Y. Sports Time Drops and professional publication or FOR first time in Telepulse his- production are given annually to tory, according to New York tele- OFFER EXPIRES winners, with first prize of $2,000. Roffman To Run trends for February, by The Pulse MARCH Added benefits include standard RICHARD H. ROFFMAN, WEVD Inc., New York, video sports pro- 31 royalties for radio and television and WGYN(FM) New York news grams failed to lead all other pro- 1949 YEARBOOK FEATURES when so adapted; publication in a commentator, will run for political gram types in percentage of total Complete analysis of 1948 radio ad- book devoted to radio scripts if office held by the late Rep. Sol TV time. Sports trailed behind vertising; AM, FM, TV directories, pro- quality gram trends; ratings of year's most of their work merits; other Bloom. Mr. Roffman, who lives in newscasts and music programs, and popular shows; new audience meas- standard royalties, and sales of the upper Manhattan District, will tied with kiddie shows and feature methods, plus 1000 radio motion picture rights. Judges of seek conference within the next films. Variety programs continue reféurementences. radio scripts are Norman Corwin, week with political leaders of both to receive the highest average rat- MAIL COUPON TODAY! famous writer -producer -director; major parties requesting reaction. ing for program types. Arch Oboler, script writer and pro- If he fails to gain their support, he NEW YORK TELEVISION PROGRAMS ducer- director, and Erick Barnouw, will attempt to run independently, BY TYPES president, Radio Writers Guild forming his own organization in February and Columbia U. instructor. Other the area. #Ye Average Hours Rating NO 2,2 Visual Sports 911 13.0 8^ Music 147 4.2 i Feature Films 97 7.9 _ ;6 Westerns, Serials 84 8.2 News 108 3.4 Kid Shows 98 12.1 Film Shorts 45 3.2 Ó Comedy- Variety 72 21.1 c.o Washington & $¡Fsl Political News and Women's Interest 59 2.8 Interviews 45 5.1 Quiz Shows 28 9.2 20 PORTLAND, OREGON Drama 19.5 Forums, Discussions 26 5.7 Sports News 18 4.6 Fashions 10 3.5 Religion 6 1.3 COMPLETE SCHEDULE Comedy Episodes 9 11.2 Hobbies 3 8.2 Special Events SIMULTANEOUS SERVICE Mrs. & Mrs. Shows 3 4.0 Beauty 7 2.1 N Food & Cookery 2 3.3 N REPRESENTED NATIONALLY Education, Science, etc. 9 2.5 Serial Stories 5 1.9 ó BY EDWARD PETRY & CO. o Mystery Drama 2 5.3 6 V Misc. 36 5.4 YEARBOOK Special Total !¡ Hours 1037 BROADCASTING Telecasting March 21, 1949 Page 77 'pqiqigop'Ii':Iigi1'g" P9i!1iW'Wl'ii'II'IpPi!Igl'll"liiii9'gWi',upq'uigii:qPq"l'lliIlqlIII'1191i9i11'91U'Iglilllllllallllllllllllllllllllllllllllllllil!iC'il!UViPII" TlP9irI" li'!i9uPiPYiW9ill Ptam atioiz

the startling announce- various press reprints. Approximately ment that "CBS Hasn't Got Him 1,600 people receive the paper, includ- Yet" on the outside of a folder ing sponsors, agencies representing which opens up to "And Hooper Never them (Wade Adv. for Alka -Seltzer; Heard of Him," a KOWL Santa Mon- Cecil & Presbrey for Philip Morris), Texas Rangers, America's ica, Calif., promotion piece extolls the Mutual and associated networks.. The merits of its disc jockey Joe Adams greatest western act, for many and his Mayor of Melody. Fully -op- Open House years stars of radio, screen and ened folder, showing a picture of Mr. PRIOR to taking the air on March 15, stage, now are starring in their Adams, contains reprints of various WICU (TV), Erie (Pa.) Dispatch's own television show on CBS - letters commending his program and new television station, held a two -day WLos Angeles Times station telling results of recent contest on open house session for local citizens. KTTV each Monday evening. program that resulted in so many A bevy of lovely hostesses served as WRUN Utica, N. Y., for second sea- calls the phone company complained guides and station prepared descrip- HTThey star, too, on the CBS son will broadcast all games of Utica coast-to -coast network each about them "swamping the circuits." tive signs to identify and explain the I Further details of rates for' program, complex equipment. The hostesses were Blue Sox, farm club of Philadelphia Saturday afternoon, 4-4:30 EST. with current list of its sponsors, as dressed in Gay Nineties costumes for Phillies. Arrangements are com- The Texas Rangers transcrip- well as station's complete rate card easy identification. On March 12 pleted by Thomas E. Martin (I), I are included. WICU held a special open house for WRUN station manager; Nick Stem - dons, used on scores of stations from coast to coast, have What's Your Favorite Program? local school children. mler (standing), sportscaster who will handle play -by -play, and Fred Sey- achieved Hooperatiogs as high A LETTER to each of its advertisers Rooster Crow mour, Blue Sox business manager. as 27.4. asking them to name their favorite NEWEST contest on WLAM Lewis- WKTG Thomasville, Ga., programs ton- Auburn, Me., is being conducted Advertisers and stations -we and why they are favorites is part of by John Gould, editor of the weekly have a new and even better WKTG's newest promotion stunt. The Lisbon (Me.) Enterprise, on his Mon. - NAB GOLFERS sales plan! Ask about it! best letter received will be awarded Fri., 7:30 -7:45 a.m. WLAM show. Mr. $50 in cash prizes. Object of contest Gould's former side-kick on the pro- 'Broadcasting' To Give Trophy ARTHUR B. CHURCH Productions is to prove program popularity, lis- gram was a 12- year -old red rooster, KANSAS CITY 6, MISSOURI tener time preference, area coverage "Sunrise Si," who had been featured FOURTEENTH annual NAB Golf and listenership. on the program for over a year when Tournament for the BROADCASTING 'Vacation Contest' he died. Now Mr. Gould has acquired trophy will be held Sunday, April SPORTS director Tait Cummins, WMT another rooster and is asking listeners to name him. the 10, during NAB convention week in Cedar Rapids, Iowa, is conducting his The winner in annual "Vacation Contest." Winner contest will receive such prizes as 100 Chicago. Site will be Acacia Coun- receives all- expense paid week at Lake one -day old chicks, a roll of chicken try Club. 7 Only wire, a Philco radio, a copy of Mr. station Birch Camp in Minnesota and Shell Silver trophy will be awarded the Oil Co. (Cummins' provides Gould's book, And One to Grow On, sponsor) and transportation. Gimmick is to identify many other awards. low gross winner with another saturating rich the four finalists in state high school prize going to the low net winner. basketball tournament -in correct or- Personnel der -plus total number of points JUANITA WILCOX, former director The course is located about 10 scored in the final night of action. of continuity and publicity for WHKC miles out of Chicago. BROADCASTING Western Washington and WCOL Columbus, Ohio, has been will supply a bus leaving the Stev- Feature Presentation appointed manager of promotional ens Hotel at 9 a.m. Sunday. A ANY resident whose picture appears activities for WLWC (TV) Columbus. market! in one of the local newspapers as a 19th hole party will be given. result of some worthy accomplishment CORINNE KOPP has been appointed Entries should be sent to Maury promotion director receives a complimentary notice from of WLDY Lady- Long, at Washington headquarters, WJPS Evansville, Ind. The station smith, Wis. pastes the person's picture a or Bill Thompson, at the Chicago on RUTH A. ASHTON has joined KNX- printed, envelope -size card congratu- Columbia Pacific Network, bureau. lating the outstanding citizen and Los An- wishing geles, department of public affairs, as In the 1948 tournament at Los him continued success. assistant to STUART NO VINS. Miss ROOS Column Ashton was formerly with CBS and Angeles Don Fedderson, KYA San Francisco, and Max Everett, J. INSTEAD of the usual radio station CBS -TV New York. P. McKinney & were ad plugging a program or programs, KEN SMITH, assistant program direc- Son, tied for low KOOS Coos Bay, Ore., is using a three - tor at WLW Cincinnati, has been ap- net with Pete Watts, KYOR San weekly newspaper column. Titled pointed promotion manager. Francisco, having low gross. "Radio at Random," the ad carries notes and comments about what's coming and going in the radio world. KOOS reports that this form of advertising has heen so successful that it is used exclusively with the exception of unusual promotions when the col- 1MP umn is augmented with larger ads. MEMPHIS Keep Up With the 'Queen' TO KEEP the trade up -to -date on activities of MBS Queen For a Day, Hollywood staff of the show has dN Oatiar started distributing a four -page tab- loid chronicling show's current events THE PIONEER and past history, Queen for a Day -ly. `50,000 WATT STATION Giving equal space to both its spon- 10,000 W DAY TIME sors, with "Alkalize with Alka -Selt- OF THE PACIFIC NORTHWEST 5,000 W NIGHT TIME zer" on one inside page and "Call DIFFERENCE 710 KC for Philip Morris" on the other, the . gives Represented newspaper pictures and activities by NATIONALLY REPRESENIPO BY FREE & PETERS. INC. of current queens and show's personalities, general information and advance promotion on the show and RADIO REPRESENTATIVES, INC. Page 78 March 21, 1949 BROADCASTING Telecasting Transfer of Control WMMT McMinnville, Tenn. -Granted voluntary acquisition of control from Oliver M. Albritton and Claude W. Heston by Sam J. Albritton, for $16,000. WSON -AM -FM Henderson, Ky.- Granted transfer of control from Pierce THE E. Lackey, Montana L. Lackey and' ACTIONS OF FCC Paducah Broadcasting Co. Inc. to H. S. Lackey for $58,000. MARCH 11 to MARCH 17 WABZ Albemarle, N. C.- Granted transfer of control of from G. H. Hen- CP- construction permit ant.-antenna cond.-conditional drix, Ira Leigh, Carl C. Aley and R. H. Whitlow. to W. E. Smith, T. R. Wolf DA- directional antenna D -day LS -local sunset and M. M. Palmer for $35,000. ERP- effective radiated power N -night mod.-modification KTRE Lufkin, Tex. -Granted re- STL- studio -transmitter link aur: aural trans.-transmitter linquishment of negative control by E. synch. amp.-synchronous amplifier vis: visual unl.-unlimited hours L. Kurth Sr. SSA -special service authorization CG- conditional grant Hearing Designated WACA Camden, S. C.- Designated for hearing application for license to Hearing Designated cover CP new station in consolidated March 11 Decisions .. . proceeding with application for assign- Lamar County Bcstg. Co., Paris, ment of CP from HaafigOod S. Bowden BY COMMISSION EN BANC Tex. -Designated for hearing applica- to Camden Bcstg. Corp. Hearing Designated tion for new station 1250 kc 1 kw D; made KSST Sulphur Springs, Tex., Transfer of Control WAPA San Juan, P. R.-Designated party to proceeding. for hearing petition requesting recon- WHOL Allentown, Pa.- Granted sideration of action of Commission of Modification of CP transfer of control from Lewis Wind - Oct. 21, 1948, granting application of KAGH Pasadena, Calif.- Granted muller and Cora G. Windmuller to N. Allentown Bcstg. Corp for $15,000. WPTF Raleigh, C., for CP make mod. CP to change hours from D to unl. WLBG Laurens, S. Granted trans- changes in its DA, and to designate with 1 kw DN and install DA -N. C.- said application for hearing; made fer of control from J. C. Todd to his WPTF party to proceeding. Modification of License brother, J. W. Todd, for $14,500. Lake Bcstg. Co. Inc., Gary, Ind. KDEC and KWLC Decorah, Iowa Designated for hearing application for- Granted mod. licenses change from- Assignment of License CP new station 1270 kc 1 kw uni.; specified hours to share time. WBAY Coral Gables, Fla.- Granted made WHBF Rock Island. Ill., and assignment of license from partnership at local WMRO Aurora. Ill., parties to proceed- Hearing Designated composed of J. A. Brown and 10 others ing. Abe Lapides, Pontiac, Mich., and to Atlantic Shores Bcstg. Inc. for WSBA North of York, Pa,- Desig- Bowling Green State U., Bowling $125,000. nated for hearing to change Green, Ohio -Designated for consoli- Hearing Designated station cost from 900 kc 1 kw D to 910 kc 1 kw uni, dated hearing applications of Lapides and to install new trans. and DA. for new station 730 kc 1 kw D DA and KGIL San Fernando, Calif.-Desig- Bowling Green for new station 730 kc nated for hearing in consolidated pro- Modification of CP 250 w, D; made WPIT Pittsburgh, party ceeding application for renewal of station WEAU Eau Claire, Wis.-Granted to proceeding. license and application for transfer See your CP of control from Helen Ruth Allen, ex- mod. CP to specify increased field Modification of ecutrix estate of C. P. M. Allen, de- representative or write strengths in nulls of DA to make CP WKRT Cortland, N. Y.-Upon peti- ceased, to Fayette J. Smalley Jr., values more nearly agree with values tion removed from hearing docket and (transferee) and J. G. Paltridge (com- obtained in field measurements made granted application for mod. CP to peting applicant), and ordered that on system; engineering cond. change hours from D to unl, change petition of J. G. Paltridge to designate power from 1 kw D to 500 w -N 1 kw- time and place of hearing at this time, AM -1540 kc LS and install DA -N. be dismissed. s LING -WORTH Terrell Broadcast Corp., Terrell, Tex. -Granted CP for 100 -w test trans. to Petition Denied Transfer of Control operate on 1540 kc for purpose of ob- WSPD Toledo, Ohio -Denied petition feature programs, inc. taining data with reference to signal requesting Commission to set aside WJOC Jamestown, N. Y.- Granted transfer of control from Robert L. 113 W. Ms ST., NEW YORK I. N. Y. intensity data in connection with its action granting application of Sarkes Blalock to Harry E. Layman. Action is application for new station to operate Tarzian (WITS), Bloomington, Ind., to in no way to be considered as approval on same frequency with 250 w, D, now make changes in DA and change trans. of transfer of control to Blalock of in hearing on issues which include location, or, in alternative that grant Chesapeake Bcstg. Corp. (WSAL An- determination of interference to KHBR be made cond. upon permittee making napolis), since such approval can Hillsboro, Tex. Authorization of test measurements of its skywave signals in be station is cond. to operation being com- WSPD area so that operation of WTTS only given after application there- pleted prior to commencement of be limited to extent that no interfer- for has been filed and duly acted upon equipment tests by KCUL Ft. Worth, ence b° caused to primary service area by Commission. and, further, that operation take place of WSPD. Assignment of License D only with unmodulated signal, ex- Hearing Designated FIRST... cept for voice identification each half WFHG Bristol, Va.- Granted assign- hour. WMBR -TV Jacksonville, Fla.-Desig- ment of license from corporation to WHERE THERE'S nated for hearing application for ad- partnership composed of W. C. Ma- Hearing Designated ditional time to complete construction nager, Morris B. Burnette, H. I. Goode, Alaska Bests. Co. and Baranof of TV station. C. Edward Wright and W. K. Vance Jr. Enterprises Inc., Sitka, Alaska- Desig- Petition Denied d/b as Bristol Bcstg. Co. for $15,000 nated for consolidated hearing appli- plus. MOST cations each requesting new stations WUTV Indianapolis -Adopted memo- 1400 kc 250 w uni. randum opinion and order denying Transfer of Control petition requesting review by quorum WFYC Alma, Mich.- Granted trans- Request Denied of Commission of action taken by Mo- fer of control from Cleon Van Riper tions Commissioner Feb. 18 deny - WINZ Hollywood, Denied to Merle E. Rhoads. Fla.- re- ing petition for continuance of hearing WIBC Indianapolis- Granted transfer quest that its application to increase D scheduled March 21 in re application DX 1 control of Indiana Bcstg. Corp. from WI power from kw to 50 kw on clear for additional time in which to com- channel be removed from pending file Robertine B. Daniels, Michael B. and processed. plete construction of TV station. Fairbanks and Richard M. Fairbanks, NBC AFFILIATE Assignment of License to Adelaide F. Causey, individually and Motion Denied WJNC Jacksonville, N. C.- Granted as trustee. IN WJZ New York -Adopted memoran- assignment of license from Jackson- Assignment of CP Jackson dum opinion and order denying mo- ville Bcstg. Co. Inc. to Lester L KIWW San Antonio- Granted assign- MISSISSIPPI tion of WJZ requesting dismissal of Gould. Assignor corporation will re ment of CP from partnership composed applications of Eugene P. O'Fallon Inc. main in existence and will lease prop of Olivares, Leal and Richards to new (KFEL), Denver. Col., and KXA Inc., erty to Gould for period of 5 years partnership composed of same indi- (KXA). Seattle, Wash., for CPs 770 kc renewing for like period at option o viduals -but with different interests 50 kw uni. lessee, for annual rental of $8,000. therein. three consecutive For taie 1948, during Transfer of Control onths the WTVL Waterville, Me. - Granted was among acquisition of control of Kenebec Jockson of the notion Bcstg. Co. by Carleton D. Brown. toP ten cities activity, seep n business OUR CIRCLE OF FRIENDS Assignment of License of a national to repoAs and WJXN Jackson, Miss. -Upon petition WiDX Commission removed from hearing arch agenCY. 1949 cover this docket and granted application for WiDX -FM assignment of license from Ewing 1939 rotes. Bcstg. Co. to Andalusa Bcstg. Co. ,morket of WLOA WEAW Hearing Designated 1,000 W GROW S 36,000 W James L. Killian, Fort Payne, Ala. - Ind. FM Designated for hearing application for new station 1290 kc 250 w D, Braddock, Pa. Evanston, Ill. Custer County Bcstg. Co., Broken Bow, Neb.-Designated for hearing application for new station 1400 kc 250 w uni. and made KCOW Alliance, Neb., KOLN Lincoln, Neb., and KAYS RADIO TELEVISION PUBLICITY CORPORATION Hays, Kan., parties to proceeding. AM -1250 kc EXECUTIVE OFFICES: 159 EAST CHICAGO CHICAGO 11, ILLINOIS Lake City Bcstg. Corp., Marion, N. C. Represented Nationally -Granted CP new station 1250 kc, 1 kw Member National A,tociation of Broadcasters D; engineering cond.; estimated cost by the $20,635. George P. Hollingbery Co. (Continued on page 80) BROADCASTING Telecasting March 21, 1949 Page 79 Modification of CP to Los Angeles, and denied request for FCC Actions KWBB Wichita, Ran. -Mod. CP new removal of KM and KIEV as inter- AM station for extension of completion venors. 79) date. Queen City Bcstg. Co. Inc., Cincinnati (Continued from page -Granted petition for leave to amend Decisions Cont.: Assignment of License its application to show new trans. site. WCRB Waltham, Mass.-Assignment In re Petition of John J. Dempsey - AM -1220 kc of license from L. P. Liles, Richard C. Ordered that the hearing in re Docket O'Hare and Deuel Richardson d/b as 8044 presently scheduled for March 21 The News -Sun Bcstg. Co., Waukegan, be continued to May 23 Albu- CP 1220 kc Charles River Bcstg. Co. to Charles at BI.- Granted new station River Bcstg. Co. querque. 1 kw D DA; estimated cost $26,915 - WRIB Providence, R. I.- Granted re- exclusive of land and buildings. License for CP quest for continuance of consolidated AM -1300 kc KALB -FM Alexandria, La.- License hearing presently scheduled for March E. Robinson as to cover CP for changes in FM station. 14 to April 18 at Washington, in re M. L. Few and G. d/b applications in Docket 7820 and 8298. Palmetto Bcstg. Co., Kingstree, S. C. Modification of CP Northwest Public Services, Kelso, -Granted CP new station 1300 kc 1 D; cond.; estimated WCOH -FM Newman, Ga.-Mod. CP Wash. -Granted petition for leave to kw engineering new FM station for extension of corn- amend its application to specify 1490 cost $20,450. pletion date. kc in lieu of 1240 kc and to change ap- AM -1210 ke WREN -TV Buffalo, N. Y. -Mod. CP plicant from partnership to corpora- H. E. Moore tr /as Guntersville Bcstg. new commercial TV station to increase tion. and application was removed from Co., Guntersville, Ala.-Granted CP ERP from 15 kw vis., 8 kw aur. to 17.1 hearing docket. new station 1270 kc 1 kw D; engineer- kw vis., 10.2 kw aur. ing cond.; estimated cost $12,300. WGN -TV Chicago-Mod. CP new March 14 Applications ... commercial TV station to increase ERP ACCEPTED FOR Hearing Designated from 18.4 kw vis., 9.4 kw aur. to 29 kw FILING WDIA Memphis Tenn. - Designated vis., 14.5 kw aur. License for CP for hearing application change from TENDERED FOR FILING KFRE Fresno, Calif.-License to cov- 730 to 1240 kc and increase time of er CP increase power etc. operation from D to uni., using 250 w AM -570 kc WONW Defiance, Ohio-License to and made KWAK Stuttgart, Ark., WKYB Paducah, Ky. -CP change cover CP new AM station. WENK, Union City. Tenn., and WGRM, from 800 kc to 570 kc DA. WANE Anderson, B. C. -Same. Greenwood, Miss. parties to the proceeding. Modification of CP Assignment of CP WACR Starkville, Miss. -Mod. CP to WWPA Williamsport, Pa.- Assign- Install Tower change trans. and studio site from ment of CP from Harry J. W. Kiessel- WBRY Waterbury, Conn.- Granted Starkville to Columbus, Miss. ing, Carl F. Stroehmann and William CP install third tower within vicinity F. Wilson d/b as Williamsport Radio of present two element DA array for Stock Transfer Bcstg. Assoc. to Williamsport Bcstg. purpose of mounting FM ant. thereon; WSAT Salisbury, N. C.- Transfer of Assoc. Inc. engineering cond. 1,800 sh from C. H. Wentz to L. L. Boyce and W. D. Flinton. Modification of CP Modification of CP WSFA -FM Montgomery, Ala.-Mod. WRUN Rome, N. Y.- Granted mod. APPLICATIONS DISMISSED CP new FM station for extension of CP to make changes in DA engineer- AM -970 kc completion date. ing cond. Dr. N. B. Burch, Hot Springs, Ark. KTBS -FM Shreveport, La. -Same. Petition Denied -DISMISSED application for CP new TENDERED FOR FILING KFXM San Bernardino, Calif., and AM station 970 kc 1 kw D. Transfer of Stock KSUB Cedar City, Utah.- Denied peti- AM -1240 kc WENK Union City, Tenn.-Transfer tion of KFXM to designate for hearing of stock owned by P. Brummel of KSUB for mod. CP to Vinita Bcstg. Co., Vinita, Okla. Cary to WATTS IN KANS4,, application DISMISSED application - H. G. Gillend, Aaron B. Robinson and specify new trans. site and granted ap- for CP new AM Union City Bcstg. Co. Inc., licensee. plication of KSUB. for mod. CP to station 1240 kc 250 w uni. am new trans. site, subject to cond. specify March 15 Decisions . . . Fm that permittee. prior to issuance of March 14 Decisions . . , R, by mod. CP, will make such measure- DOCKET CASE ACTIONS JOHN BLAIR a CO. ments, by means of test transmitter, as DOCKET CASE ACTIONS AM-1450 kc !OM SCIAUMO. are necessary to establish suitability of AM -1490 kc Announced decision granting OUT site. appli- proposed transmitter Announced decision granting application of Blue Valley Bcstg. Co. for cation of Alexandria new station Beatrice, Neb., 1450 kc 250 Extension Denied Bcstg. Corp. for w uni., subject to cond. that applicant re- new station Alexandria, Minn. 1490 KSTN Stockton, Calif. -Denied kc 250 w unl. cond. and denial of appli- within 60 days file application for mod. quest for extension of time to complete cation of Alexandria Radio Corp. for CP specifying trans. site and ant. sys- construction of new station. same facilities. tem meeting requirements of standards, and subject to further cond. that WCMI Extension Granted AM -1450 kc operation of proposed station shall not WLEE Richmond, Va.- Granted ap- Announced decision granting appli- begin until KVAK Atchison, Kan., shall plication for extension of time to com- be licensed on 1470 ke and has ceased AM cation of Richland Bcstg. Corp. for new "hits them plete construction of FM ant. on station Richland Center, Wis., 1450 kc to operate on 1450 kc. Application of tower. 250 w uni. Beatrice Bcstg. Co. for same facilities is denied. Hearing Designated ACTIONS ON MOTIONS where they live" WTNJ Trenton, N. .1., and WBUD AM-1230 kc Morrisville, Pa.- Designated for hear- (By Commissioner Jones) Announced decision granting appli- ing in consolidated proceeding applica- WKAP Allentown, Pa.- Granted peti- cation of Herald Bcstg. Co. for new tion of WTNJ to change from 1300 kc tion for leave to amend its application station Levelland, Tex., 1230 kc 250 w 250 w D to 1260 kc 500 w D and appli- to substitute WKAP Inc. as applicant uni., cond.; granting application of cation of WBUD to change from 1490 in lieu of Allentown Bcstg. Co. Southwestern Bcstg. Corp. to switch kc 250 w uni. to 1280 kc 5 kw DA -1 The Orange Belt Station, Redlands, KOSA Odessa, Tex., from 1450 kc to and change trans. location, and made Calif.- Granted petition for leave to 1230 kc; denying application of Pan- Yankee Network Inc., licensee of amend application to specify 1410 kc in handle Bcstg. Corp. and Voice of WNAC and WFBM Inc.. party to pro- lieu of 1320 kc, and application as Amarillo for stations in Amarillo, ceeding. amended was removed from hearing Tex., 1230 kc 250 w uni.; denying appli- docket. cation of The Big Spring Herald Bests. Frequency Bcstg. System Inc., Co. to change KBST Big Spring, Tex., March 11 Applications , . . Shreveport, La.-Granted petition for from 1490 kc to 1230 kc, and denying FOR FILING leave to amend its application to add application of W. E. Whitmore to ACCEPTED certain additional programming infor- change KWEW Hobbs, N. M., from AM -1590 kc mation and statement with respect to 1490 kc 100 w uni. to 1230 kc 250 w uni. Hornell, legal qualifications of Joel E. The W. H. Greenhow Co., Wharton. AM kc N. Y.-CP new AM station 1250 kc 1 KWKW Pasadena, Calif.- Granted -1420 kw D AMENDED to request 1590 Ice. petition for leave to intervene in con- Announced proposed decision looking solidated hearing on applications of AM -910 kc Crescent Bay Bestg. Co. et al. WAVL Apollo, Pa.-CP change from Corn Palace City Radio Corp., Mitch- 1 kw D to 1 kw -D 100 w -N uni. ell, S. D.- Granted motion for extension of time within which to file excep- AM -1320 kc tions in proceeding in re its application LIBEL and Yes, WCMI, the CBS af- WSCR Scranton, Pa.-CP change and that of KWAT and time was ex- filiate for the Tri -State from 1000 kc 1 kw D to 1320 kc 1 kw -D tended to March 28. SLANDER 500 w -N DA -N uN. Amended re stock- KRGV Inc., Weslaco, Tex. -Granted (Huntington, W. Va., Ash- holders. petition for leave to amend its appli- Invasion of Privacy land, Ky., Ironton, Ohio, cation to add supplemental engineering Plagiarism- Copyright -P I rac y and adjacencies) really AM-1340 kc statement. INSURANCE covers the populous areas Twin State Bcstrs. Inc., Saint Johns- RIDO Boise, Ida.-Granted petition bury, Vt.-CP new AM station 1340 kc for leave to amend its application to For the wise Broadcaster of this compact market. An 250 w uni. AMENDED re stockholders. show change in trans. site. OUR UNIQUE EXCESS POLICY FM "bonus" too. Pellegrin & Smeby, Detroit-Granted provides adequate protection. License Renewal petition to dismiss without prejudice Ash a Pearson Representa- KVMA Magnolia, Ark. -License re- its application. Surprisingly Inexpensive tive or C. C. Warren, newal AM station. Hamtramck Radio Corp., Hamtramck, CARRIED NATIONWIDE Manager, for the facts. Mich.- Granted petition for leave to For details & quotations License for CP amend application to show directional KRKD Los Angeles -License to cover operation in lieu of non -directional. write CP change power etc. Also granted petition to show change WICA Ashtabula, Ohio-Same. in one stockholder. Employers KSPA Santa Paula, Calif.-License to Greenwich Bcstg. Corp., Greenwich, cover CP new AM station. AMENDED Conn.- Commission on own motion Reinsurance W CMI to change name from Robert W. Le- continued hearing scheduled March 14 Corporation Mond, F. Clinton Jones and Clarence to March 31 at Greenwich. Studios- E. Fisher d/b as Town Talk Bcstg. Co. William and Lee A. Odessky, Los An- ASHLAND, KENTUCKY to Ventura County Radio Center Inc. geles- Granted petition for indefinite Insurance Exchange Bldg., WSAL Logansport, Ind. -License to continuance of hearing presently Kansas City, Missouri HUNTINGTON, W. VA. cover CP new AM station. scheduled March 31 in Washington; KCFH Cuero, Tex. --Same. denied petition for removal of hearing Page 80 March 21, 1949 BROADCASTING Telecasting toward grant of application of Paw- WHJB Greensburg, Pa. Granted tucket Bcstg. Co. to change main studio license increase power, change- hours of WPCI from 450 Main St., Pawtucket, 28,000 Petitioners etc. R. I., to Sheraton- Blltmore Hotel, Prov- KSUN Bisbee, Aria. Granted li- idence, R. I. No change in operating A PETITION advocating cense changes in trans. equipment,- in- 1-lave you heard assignment 1420 kc 5 kw unl. DA. elimination or reduction of stall new vertical ant. and change Comr. Walker dissenting. trans. and studio locations. WMGM's the 20% federal tax on such KNAK Salt Lake City- Granted li- about BY THE SECRETARY every-day essentials as baby cense change frequency, increase pow- Crosley Bcstg. Corp., Between Mu- er, etc. - tual & Mechanicsburg, Ohio- Granted oil has been presented to the Crosley Bcstg. Corp., Area of Cincin- CP and license for new exp. TV relay national Senators and Rep- nati, Columbus, Dayton, Ohio - KQA -44. Granted CP and license for new exp. \(f., WTTS Bloomington Ind.- Granted resentatives from Maryland. TV station KA -2335 KA -2336 KQA -40. mod. CP to change type trans. and Over 28,000 Marylanders Following were granted extension of change studio location. completion dates as shown: WAVE -TV Louisville, Ky.-Granted signed the petition which was WBCA Schenectady. N. Y.. to 5- 20 -49; mod. CP for extension of completion presented during a luncheon WQAN -FM Scranton, Pa., to 4 -1 -49; hours weekly, date to 10- 12 -49. in KNX -FM Hollywood, to 9- 28 -49; WJPA- WOW -TV Omaha, Neb. -Same. Washington. Louise Mac- FM Washington, Pa.. to 6- 30 -49; WHK- WHVR Hanover, Pa.- Granted li- Farlane, woman's commen- FM Cleveland, to 7- 11 -49; WTBO -FM cense new standard station 1280 kc 1 Cumberland, Md.. to 9 -1 -49. oPbig kw D. tator at WCBM Baltimore, KSPA Santa Paula, Calif. -Same - during the luncheon spoke of 1400 kc 250 w uni. March '15 Applications . . Shows WNAD Norman, Okla. -Granted li- experiences she had gleaned from' cense Install new vertical ant. and from those who circulated ACCEPTED FOR FILING mount FM ant. on #1 tower, install. the well AM -1380 kc new trans. and change trans. location. petition as as from KPAS Banning, Calif. -CP change MGM in Hollywood KTXL San Angelo, Tex. -Granted letters she had received from from 1490 kc 250 w uni, to 1380 kc 1 assignment of license from six equal kw -D 500 w -N DA -N. Only our affiliation with Metro - partners to corporation owned 1/6 by those who signed it. The leg- each of assignor partners. islators urged her to inform AM-1380 kc Goldwyn -Mayer can bring such WNER Live Oak, Fla. -Granted mod. her listeners of their desire KREO Indio, Calif. -CP change from features as these to radio, with CP to make changes in vertical ant. 1400 kc 250 w uni. to 1380 kc 1 kw unl. top Hollywood stars: KWOE Clinton, Okla.- Granted mod. to fulfill the wishes of the DA -2. CP to make - changes in vertical ant. petitioners. * M -G -M THEATRE OF THE AIR KFTM Fort Morgan, Col. -Granted AM-570 kc mod. CP change type WKYB Ky. CP change trans. Paducah, - HOLLYWOOD, U.S.A. WTSB Lumberton, N. C.-Granted from 800 kc to 570 kc DA -D. * CP install new trans. WMLT Dublin, Ga.-Granted license License Renewal WKNA Charleston, W. 'Va.-Granted install new vertical ant. and mount FM *CRIME DOES NOT PAY CP install FM ant. on No. 4 AM tower. ant. on AM tower. License renewal applications were KVOP Plainview, Tex. -Granted CP filed by following stations: KPOA At Home With LIONEL BARRYMORE, install new trans. KSLM Salem, Ore. -Granted license Honolulu; WMBS Uniontown, Pa.; * changes in vertical ant. and to change and other top shows! , Following were granted extension of trans. and studio locations. WNAX Yankton. S. D. completion dates as shown: WIDE Biddeford, Me-Granted li- are invited to inquire WFLN Philadelphia, to 4 -10 -49 on Assignment of License Stations cense new standard station and to WCPA Clearfield, Assignment about our syndication plan for cond. that construction be completed specify studio location; 1400 kc 250 w Pa.- or interim operation provided by that uni. of license from Progressive Pub. Co. these M -G -M shows. date; WKNY-FM Kingston, N. Y., to WHAI Greenfield, Mass.-Granted li- to Clearfield Bcstrs. Inc., subsidiary. 6- 29 -49; WDUN -FM Gainesville. Ga., to cense change vertical ant. and mount KPAS Banning, Calif.-Assignment of 6- 30 -49. FM ant. on AM tower. license from Carl Phillips, Robert N. The Voice of the Orange Empire Inc. WJPA Washington, Pa.- Granted li- Phillips and John Phillips d/b as Pass Ltd., Area of Santa Ana, Calif.- cense change vertical ant. and mount Bcstg. Co. to William A. Smith and Granted license for new remote pickup FM ant. on AM tower. David Robbins d/b as Pass Bcstg. Co. 1CA -2377 to request operation with FM WAGE Syracuse, N. Y.- Granted li- Modification of CP station KVOE-FM as well as standard cense to use old main station KVOE, and Al, A2 and A3 omis- trans. at present KSDO San Diego, Calif.-Mod. CP site of main trans. as alternate for for extension of coTn- sions. night use and as aux. for day. new FM station NEW YORK 30,000 WATTS AM -eM FM KRBC - AM - FM Abilene, Tex. - KPLC Lake Charles, La.- Granted li- pletion date. Granted involuntary transfer of control cense change frequency. increase pow- WRGK La Grange, m. -Same. of licensee corporation from M. Ber- er etc. WWNI Wabash, Ind. -Same. nard Hanks, deceased, to T. J. McMa- WRRN Warren, mod. WBBC -FM Flint, Mich. -Same. hon, Bruce B. Meador, Conway C. Ohio -Granted WMIT Winston -Salem, N. C. -Same. license to change name of licensee Ohio Craig, executors of estate. from Nied & Stevens Inc. to The War- WEOL -FM Elyria, -Same. Johnson Bests. Co., Bessemer, Ala. ren Tribune Radio Station Inc. WMAN -FM Mansfield, Ohlo -Same. Granted CP new STL KIA -32. The Associated Bestrs. Inc., Area San KREL -FM Goose Creek, Tex. -Same. WWYO Pineville, W. Va.- Granted Francisco -Granted CP change equip- WIBA -FM Madison, Wis. -Same. license new standard station. 970 kc ment KBSF. Changes 1 kw D. FM- WSFA Montgomery, Ala.-Granted W F M R New Bedford, Mass. -CP KSVC Richfield, Utah -Same -690 kc CP mount FM ant. on South tower of al1h 1 kw D. AM DA system. change ERP to 20 kw. WNAG Grenada, Miss.-Same-1490 WVPO Stroudsburg, Pa.- Granted TENDERED FOR FILING kc 250 w uni. CP mount FM ant. on present AM KIMP Mt. Pleasant, Tex. -Same-980 tower. AM -1460 ice kc 1 kw D. WHIM Boston -Granted CP install KRUZ Palm Beach, Calif. -CP change WXGI Richmond, Va.- Granted li- old main trans. at present location of from 1480 kc 1 kw uni. to 1460 kc cense change frequency from 740 kc main trans. to be used for aux. pur- 5 kw uni. DA -DN. BILLION to 950 kc. poses with 5 kw DA -DN. Assignment of License WCHV Charlottesville, Va.- Granted WIAC Sass Juan, P. R.- Granted CP license changes in vertical ant. and install aux. trans. at site of WENA Bayamon, P.R.- Assignment change trans. and studio locations. present of license from Ramon Agude to Baya- DOLLAR MARKET KAMD main trans. to be operated on 580 kc Camden, Ark.- Granted li- with 1 kw. mon Bcstg. Corp. cense install new trans. WLBH Mattoon, m.-Granted CP KULP El Campo, Tex. -Assignment WGCM Gulfport, Miss.- Granted li- mount FM ant. on side of AM tower. of license from Louis Thurmond, Culp spread over two states cense Install new vertical ant. and WCKY Cincinnati- Granted CP install Krueger, Lafayetter Lionel Duckett. mount FM ant. on AM tower. aux. trans. at present location of main Charles Coppage Ingram, J. Edward KINE Kingsville, Tex.-Granted li- trans. to be operated on 1530 kc with Johnson and Ross Bohannon d/b as Take our BMB Audience Cov- cense new standard station and to 10 kw DA -N. Wharton County Bcstg. Co. to Whar- erage Map, match it with the specify studio location; 1330 kc 1 kw D. ton County Bcstg. Co. Inc. KPOJ Ore. li- WGBS Miami, Fla. -Granted CP in- latest Sales Management Portland -Granted stall old main trans. at present loca- APPLICATIONS DISMISSED cense install aux. trans. at present site tion of main trans. to be used for aux. "buying power" figures, and of main trans. purposes with DA. AM -1340 kc you'll see that KWFT reaches KSVC Richfield, Utah -Granted CP The Windham Bests Co., Wifllaman- a billion and a half dollar change type trans. tic, Conn. -DISMISSED March 8 ap- WHKW Madison, Wls.- Granted mod. plication for CP new AM station 1340 market that spreads over two CP to make changes in ant. of non- kc 100 w unl. great states. A letter to us or NBC AFFILIATE commercial educational FM station. our "reps" will bring you all KJMS Springville, Utah -Granted AM -900 kc mod. CP for approval of ant., trans. Bastrop Bests. Co., Bastrop, La.- the facts, as well as current and studio locations. DISMISSED application for CP new availabilities. Write today. WSHB Stillwater, Minn. - Granted AM station 900 kc 1 kw D. mod. CP change type trans. APPLICATION RETURNED KFPW Fort Smith Ark. - Granted mod CP to make changes in ground License Renewal system. WAVU Albertville, Ala.-RETURNED Following were granted extension of March 9 application for license re- completion dates as shown: newal. WBLK -FM Clarksburg, W. Va., to KXXX Colby, Kan. -Same. 6 -9 -49; KGO -FM San Francisco, to KWFT KMFM Monroe, La., to 7 -1 -49; 4- 30-49; March 16 Decisions . . . .. WHKC -FM Columbus, Ohio, to 6-28 -49; WLAN -FM Lancaster, Pa., to 9- 13 -49; DOCKET CASE ACTIONS WWOL -FM Buffalo, N. Y., to 10 -1 -49; AM -1490 kc KGKB -FM Tyler, Tex., to 9- 14 -49; KTOK -FM Oklahoma City, to 8-29 -49: Announced proposed decision looking THE WKBH -FM LaCrosse, Wis., to 7 -1 -49; towards grant of application of Doug- ORLANDO WDOD -FM Chattanooga, Tenn., to las L. Craddock to increase power of TEXAS -OKLAHOMA STATION 6- 15 -49; WOI -FM Ames, Iowa, to 7 -28- WLOE Leaksville, N. C.. from 100 w to 250 w, uni. on 1490 Wichita Falls5,000 Wam620 KCCBS FLORIDA 49; KULE Ephrata, Wash., to 8 -1 -49; operating kc. KMBC Kansas City, to 5- 31-49; WINS AM-990 kc Represented by Paul H. Raymer 1000 WATTS -740 K.C. New York, to 9- 25 -49; WIL St. Louis, Announced proposed decision look- Co., and KWFT, 001 Tower to 4 -1 -49; WNOR Norfolk, Va., to 5 -1 -49; Petroleum Bldg., Dallas FULL TIME -CLEAR CHANNEL ing toward grant of application of WMBD Peoria, Ill., to 4- 15-49. Orange Empire Bcstg. Co. for new Nee. Rep., WEED & CO., New Yeti WEAW Evanston, m.- Granted license changes in FM station. (Continued on page 82)

BROADCASTING Telecasting March 21, 1949 Page 81 KGDM Stockton, Calif. -Mod. CP in- FCC Actions crease power etc. for extension of com- (Continued from page 81) pletion date. Eox S'cvrQ SUMMARY TO MARCH 17 Transfer of Control Decisions Cont.: WSAT Salisbury, N. C.- Relinquish- ment of control of Mid- Carolina Bcstg. station at Redlands, Calif., 990 kc Co., licensee, by C. H. Wentz to E. E. with 1 kw D; dismissed as moot peti- Summary of Authorizations, Applications, Boyce and W. D. Minton. tion for immediate consideration. WENK Union City Tenn.-Acquisi- New Station Requests, Ownership tion of control of union City Bcstg. AM -1450 kc Co. Inc., licensee, by H. G. Gilland, Announced proposed decision looking Apyli- Aaron B. Robinson and licensee from Total Cond'I cations In B. Cary Brummel. towards grant of application of Agnes Class On Air Licensed CPs Grants Pending Hearing Jane Reeves Greer for new station at Modification of CP Dover, Ohio, 1450 kc 250 w unl. sub- AM Stations 1,954 1,913 235 ... 460 258 KERN -FM Bakersfield, Calif.-Mod. ject to (1) that applicant within 60 FM Stations 720 287 617 29* 110 29 days from grant file application for CP new FM station for extension of TV Stations 58 7 115 ... 321 181 completion date. - mod. CP specifying trans. site and KOA -FM ant. system meeting requirements of * 11 on air Denver -Same. standards, and (2) that applicant will KVNJ -FM Fargo, N. D. -Same. not commence operation until WFMJ WCOV -FM Montgomery, Ala. -Same. Youngstown ceases operation on 1450 CALL ASSIGNMENTS: KALO Victoria, Tex. (Victoria Broadcasting Co., 1410 KRE -FM Berkeley, Calif. -Same. kc and is licensed to operate on 1390 kc. kc, 500 w, day); KBKW Aberdeen, Wash. (Ben K. Weatherwax, 1450 kc, 250 w); WBIB New Haven, Conn. -Same. Inc.); WGBS -FM Miami-Same. KORN Fremont, Neb., changed to KFGT (Walker Newspapers KTED La- N. BY COMMISSION EN BANC guna Beach, Calif. (Universal Radio Features Syndicate, 1520 kc directional, 1 WFMI Portsmouth, H.-Same. License Renewal 250 w night); KXCA Tucson, Ariz., KTXT WOAI -FM San Antonio-Same. kw day, changed to (Thomas J. Wal- WCFC Beckley, W. Va. HERO Bakersfield, Calif.- Granted lace); KBUK (FM) Dallas, Tex., changed to KYBS (FM) (Baptist General Con- -Same. of Texas); KRJM (FM) Santa Marla, changed to KSMB (FM) WCOV -FM Montgomery, Ala. -Mod. renewal of license for period ending vention Calif., CP new FM station to change ERP to Feb. 1, 1952. (Coastal Broadcastin Co. (FM) (South 5.23 kw, ant. height above average WRR Dallas, Tex. -Granted renewal Inc.); WSBF South Bend, Ind hanged terrain to 229 ft. of license for period ending Nov. WELD Columbus, Ohio-Mod. CP in- 1, 1951. crease ERP to 52.8 kw. WHA -FM Madison, Wis.- Waived Sec. TV Application mated cost ;20,897.75.. Co- partnership: renewal of Lloyd Bittenbender, lumber dealer; F. License 1.301 of rules and granted Houston, Tex. -W. W. Lechner d/b owner; Edgar for CP license of WHA -FM on 88.7 mc. 4 Walter Sandelin, hotel as Lechner Television Co., Channel W. Dutton, farmer; Guido Benassinl, K PR A Portland, Ore.-License to Extension Denied (66 -72 mc), ERP 15 kw vis., 7.5 kw cover CP new FM station. aur., antenna height above average summer resort operator, and T. R. WKAR-FM East Lansing, Mich.-Li- Fanny B. Wilson, Memphis, Tenn. Amarante, one -third owner and man- - terrain 475 ft.; estimated cost of con- of KDAC Bragg, Calif. Filed cense to cover CP new non -commercial Denied application for extension of ;337,775, first year operating ager Fort educational FM station. completion date for construction of struction March 10. new Class B FM station at Memphis. cost ;120,000, revenue 596,000. Appli- Modification of CP cant is independent oil producer and FM Application Assignment of License KLEE -TV Houston, Tex.-Mod. CP rancher. Filed March 17. Decatur, Ala. - Tennessee Valley new commercial TV N. as- Co. B FM station to decrease WEGO Concord, C.- Granted AM Application Broadcasting Inc., Class sta- ERP from 16 kw vis., 8.5 kw aur. to 15.1 signment of license from Wayne M. tion, Channel 223 (92.5 mc), ERP 3.12 kw vis., 7.54 kw aural. Nelson to The Concord Tribune Inc. Ukiah, Caaf.- Mendocino Broadcast- kw; estimated cost 528,000. Applicant is for ;50,000. ing Co., 1400 kc, 250 w, fuiltime; esti- licensee WMSL there. Filed March 17. TENDERED FOR FILING Transfer of Control Assignment of License W L T C Gastonia, N. C.- Granted KBIO Burley, Ida.-Assignment of li- transfer of control of Gastonia Bcstg. cense from Jessica L. Longston to Service Inc. from present stockholders KBIO Inc. in which Mrs. Longston will to several members of Petty family granted extension of WDEL -TV com- Petition Dismissed be 86% owner. for 565,000. pletion date Sky Way Bcstg. Corp., Columbus, WPAM-AM -FM Pottsville, Pa.-As- Petition Denied EL: "This extension was granted Ohio -Dismissed as moot petition re- signment of licenses from Joseph L. upon your representation that con- questing Commission to reconsider and Maguire, Kenneth Maguire. John T. WDEL -TV Wilmington, Del.-Denied struction of Station WDEL -TV would set aside grant of license to Northwest- Maguire, John Grenoble, Evan Evans. petition by Wilmington Tri-State Bcstg. be complete and the station would ern Ohio Bcstg. Corp., Lima, Ohio Patrick J. McCall, James Koch and Co. Inc, requesting that WDEL -TV ap- be in operation prior to the expira- (Comr. Jones not participating). .lames J. Curran d/b as Miners Bcstg. plication for extension of completion tion of the completion date as ex- Service to Miners Bcstg. Service Inc., date be designated for hearing for tended. In passing upon any further Modification of CP new firm of same owners. and misrepresentation; non -diligence application for extension of comple- WEAM Arlington, Va.- Granted ap- APPLICATION tion date, your compliance or failure plication for mod. CP to make changes DISMISSED to comply ' with this representation in DA. AM given -1400 kc IT'S A will be taken into account and Petition Denied Humboldt Bcstg. Co., Arcata, Calif. serious consideration by the Commis- DISMISSED sion." (Comr. Jones dissented; fav- WEAS Decatur, Ga.-Denied petition March 14 application for ored grant of Wilmington Tri-State requesting that new call letters be as- CP new AM station 1400 kc 250 w uni. petition.) signed to DeKalb Bcstg. Co.. holder of PETITION TO REINSTATE GREAT DAY CP for new station (WGLS) in same `pç Petition Granted city on ground that call letters do not AM -770 kc WTCN -TV and KTRV Minneapolis- appear similar in print or phonetically WEW St. Louis-PETITION to rein- In a memorandum opinion and order, and that 40 kc dial separation is suffi- state application filed in 1945 for CP granted petition of WTCN -TV insofar cient to preclude confusion (Comr. increase power from 1 kw to 50 kw, as it requests vacating Commission's Jones not participating). change hours from D to uni., install tali 4304 order of July 29, 1948, in modifying DA -N. Waiver Granted CP for new TV station at Minneapolis and imposing cond. that Minnesota WOSH Oshkosh, Wis. -Granted re- Tribune Co. dispose of all interest in quest for waiver of Sec. 1.321 of rules either Minneapolis Star and Tribune insofar as they affect its application Co. or Minnesota Bcstg. Corp., per - request for consent to transfer con - Coy to Speak for trolling interest from Myles H. Johns mittee; denied petition of KTRV his oral argument and extended for 20 to brother, William F. Johns Jr. FCC CHAIRMAN Wayne Coy is days time within which latter may reject Commission's grant of March 30, March 17 Applications ... scheduled to address the Baltimore 1948, for new TV station or accept Advertising Club on television at subject to same cond., and if accepted, ACCEPTED FOR FILING have until July 1, 1949, in which to a luncheon meeting March 23. GRAND RANDS comply. AM -1300 kc Russell G. Salter, La Grange, ID. CP new AM station 1300 kc 500 w D March 17 Decisions . . . AMENDED to change name from Rus- sell G. Salter to Russell G. Salter and BY COMMISSION EN BANC Charles F. Sebastian d/b as The La AM -1410 kc Grange Bcstg. Co. W LAV leads ALL stations WLOW Norfolk, Va. -Granted CP AM -1490 kc change frequency from 1590 to 1410 kc, Northwest Public Services, Kelso, in daytime share of audience using 1 kw D. Wash. -CP new AM station 1240 kc 250 w uni. AMENDED to request 1490 kc in Michigan's second market. AM -1310 kc and change name from Roscoe Arthur WDXI Jackson, Tenn. -Granted mod. Day Jr., Henry N. Alderman and Fred- (1947 -1948 winter- spring Hooper) CP to change from 1 kw D to 1 kw uni. erick C. Arpke d/b as Northwest Public ; F-I N and install DA -N, 1310 kc. Services to Northwest Public Services W L A V Inc. -28.1% AM -900 kc HALIFAX NOVA SCOTIA Station B - 22.6% WONO Oneonta Bcstg. Co., Oneonta, License for CP Y.; and Bcstg. Co., Sara- WSHB Stillwater to Station C 22.2% N. Saratoga Minn.-License A CAPITAL Station - toga Springs, N. Y. Adopted order (1) cover CP new Aid' station. denying petition of WONO for exten- WTTS Bloomington, Ind. -Same. Contact the John E. Pearson Co. sion of completion date of station KWRE Warrenton, Mo. -Same. In A CAPITAL City gets WONO and deleted can letters of sta- WBUT Butler, Pa. -Same, and also to tion: (2) granted application of Sara- specify studio location as 109 E. Rapi, toga Bcstg. Co. for new station 900 Diamond St. You CAPITAL Results! ABC for Grand kc 250 w D. KBIO Burley, Ida. -License to cover CP change frequency. Ask Modification of CP KMPC Los Angeles-Granted mod. License Renewal JOS. WEED 8 CO. CP for extension of completion date to KGFX Pierre, S. D.- License renewal Oct. 1, 1949. AM station. 350 Madison Ave., New York WKTY La Wis. Change Studio Crosse, -Same. P.S. We noww have our 5000 Watt WWOL Lackawanna, N. Y.- Granted Modification of CP application to change main studio loca- KWOE Clinton, Okla. -Mod. CP new Transmitter in operation! tion from Lackawanna to Buffalo, N. Y. AM station for extension of completion er Plus Perfection (Comr. Walker for hearing). date. Page 82 March 21, 1019 BROADCASTING Telecasting NAB Criticizes FCC WEW PETITION 540 KC ISSUE On Its Proposal To Reinstate Application NAB WARNED FCC last week that its proposal with respect to the WEW St. Louis petitioned FCC use of 540 kc might lead to "immobilizing" the frequency as a broadcast last week to reinstate its applica- channel, if negotiations on it are conducted during the forthcoming tion for 770 kc with 50 kw, which Fourth Inter-American Radio Conference. was dismissed in February 1946 The use of 640 kc is a subject for pending outcome of the clear -chan- the North American Regional engineered or regulated in any nel proceeding. Broadcasting Conference, slated manner." The St. Louis U. station's request for next September in Canada, the NAB reiterated its plea that came on the heels of FCC's reitera- association emphasized. portable mobile frequencies be tion, 10 days ago, that it will not The Commission had proposed kept free from interference, "both dismiss applications for the 1 -A that, "in general," U. S. use of the domestically and internationally." 770 kc or 1 -B 1030 kc channels, new broadcast frequency be limited These frequencies include 1606, but will put them in the pending to not more than 1 kw and be for- 1622, 1646, 2058, 2074, 2090, 2102, files until the clear -channel case bidden altogether within 25 miles 2150, 2190, 2758, 2790 and 2830 kc. is decided [BROADCASTING, March of some 224 specified military in- "Much interference is encountered 14]. This policy was adopted in stallations [BROADCASTING, Feb. on these frequencies by broadcast- August 1946 due to the "peculiar 28]. ers, a fact which has discouraged situation" in which KOB Albu- the use querque is assigned 1030 kc "It is not the responsibility of broadcasters' of channels but The MOST [the Fourth Inter -American Radio allocated to them for remote pickup actually uses 770 kc under special Conference] to allocate, assign or services," NAB asserted. service authorization. COMPLETE classify the 540 kc channel," NAB The NAB comments were filed There are three pending appli- HIGH FIDELITY maintained in a brief. "It is, how- in response to FCC requests for cations for 770 kc fulltime and six PLAYBACK MACHINE ever, the duty of FIAR to clear this comments "for purposes of assist- for fulltime on 1030 kc. Those Plays 78 and 33 -1/3 rpm up to 17 -h "- channel of other services, leaving ing the Commission in making rec- seeking 770 kc are KOB, KFEL only 15 pounds-Sturdy woodcase-6 inch the appropriate disposition of 540 ommendations to the Dept. of State Denver and KXA Seattle. For speaker - Featherweight pick-up- Rugged kc to the forthcoming NARBA." for a position to be taken interna- -Volume 1030 kc: KARM Fresno, KWBU motor - Wow -free reproduction The FIAR was slated to open in tionally by the U. S." FCC acknowl- and tone control -Per- law-priced at Corpus Christi, KTHT Houston, Washington April 1, but will be edged that actual consideration of manent but replace. $57.x0 delayed until 14 days after the the use of 540 kc must await the KUTA Salt Lake City, KWSC Pull- able needle-6 Watts A C close of the Mexico City Interna- NARBA conference. Other com- man, Wash., and Rafael Ramos output No needle only - AC -DC Model tional High Frequency Broadcast- ments may be filed until March 28. Cobian, San Juan, Puerto Rico. noise -Air cooled -90- á77.50 ing Conference, now expected about day guarantee. MicroO mid -April. add $10.00 The limitations suggested by Increase Selling Efforts All prices FOE factory. FCC were designed to protect War The ea. and Navy mobile stations proposed NARSR Headley Tells Meet 44dia - Mad.e4 to be operated in the band just MEMBERS of the National Assn. of Radio Station Representatives were 425 Fifth Ave. N.Y.C. 16 below 540 kc. urged last week by the association president, Frank M. Headly, to in- MU 4 -6474 NAB said it could find nothing in vigorate their selling in an effort to tap new advertising funds for radio. the Atlantic City regulations, which Mr. Headly, who is also president of Headley -Reed Co., pointed out that made 540 kc a broadcast channel, total radio advertising- network, * to justify singling out broadcasting national and regional spot and local sources of consumers are "enor- "as a service which must protect -amounts to only $600 million of mous," he said, manufacturers and Mr. Charles Wild the other services in the neighbor- N. W. Ayer and Son, Inc. the total advertising expenditure of retailers "have every incentive to Nene York City hood of 540 kc." more than $3 billion. resume their most aggressive ad- Dear Charley: The brief argued that "broad- The $500 million, which includes vertising and selling methods, with casting, at least domestically, is an the confidence that the business is Hit's a plum sight th' may Charleston time and talent, fails to reflect is a gittirí bigger an' bigger, en good extremely well engineered and radio's "power and successful re- there at a profit, if they will go old WCHS is closely regulated service, but here cord in advertising," Mr. Headley after it. right in th' no is evident that the serv- middle of it proof told the quarterly meeting of the "They are fortunate in having all! An' list ices adjacent to- the lower frequen- NARSR last Thursday in New at their disposal the most powerful t'other d a y cy edge of the band are either well- York. unexploited medium that we have some feller way over in "Expansion of total advertising ever known, in the form of radio New Yoark er and radio advertising are vital to and television commercials. . . . Wask'ton er IN LOS ANGELES successful selling in a competitive It is the duty of our members, on some such behalf of their stations, to bring place tuk th' era," he said. trouble to fig- Mr. Headley predicted that spot into the fold of spot advertising ure out that radio would increase by $10 million many more manufacturers with in- Charleston is creasing appropriations." one á th' top this year over last. He pointed out ten cities in that although spot volume was t h' country growing, local advertising was out- fer ales growt h s Yes- stripping both spot and network in sir, d ale Dir.se te the 1,130,000 `SPECIALIZED of expansion. He thought net- FCC PAY RAISE WCHS with GROUP" within th. Los Angeles Market. rate work advertising, which has been her 5000 Subcommittee Approves watts has done increasing least, would continue its her shore in "slowing up." UNANIMOUS approval of legisla- bnng,n this tion to give FCC and FTC commis- here business He also advised NARSR members t e r Charles- that television was accumulating sioners a $6,000 annual pay raise ton! advertisers in numbers "rapidly was given last Monday by a House Yrs. approaching the number of radio Post Office and Civil Service sub - Algy advertisers." committee. "Advertisers have at their hand Pay boosts from $10,000 to $16,- of 6 RESPONSIVE AUDIENCES these two powerful media radio 000 for the commissioners are con- IN ADDITION TO 3 MILLION and television," he said, "to enable tained in a measure which also of- ENGLISH SPEAKING LISTENERS them to maintain the high volume 5000 fers pay raises for many other top W C: H S WATTS of sales which they need to main- CLEAR tain employment and earnings and government officials. The legisla- KOWL CHANNEL the prosperity of the past decade." tion will now be considered by the W. Va. Owned end opersisd by Charleston, full House Post Office and Civil ART CROGHAN b GENE AUTRY In an increasingly competitive era when the needs, desires and re- Service Commtitee. BROADCASTING Telecasting March 21, 1949 Page 83 nation's economy. But in a nor- Trends mal buyer's market radio can be (Continued from .page 25) relied upon to hold its own. COMPETITION operating costs are up tisers are cutting, another half Though are unchanged or in the majority of stations, over- say ad budgets all revenues are about even with rising (Table III). preceding months. Tough news- This is where the sales staff its most useful function paper and radio competition is felt can serve Local Newspapers 46.4 is not the convince cut- all along the line -but it -to advertisers that factor most responsible for de- advertising is not always the ting clines in revenues -old man "dis- best way to save money. To the inflation" gets the inexperienced advertiser, it's often blame for that. : "The the advertising appropriation that One Ohio broadcaster said gets down when economies are Other AM Stations 35.6 main thing we need is a changed cut one of complacency put into effect. Long -time advertis- attitude from ers are more sales -conscious than and self satisfaction to one of ag- more inclined to up gressive, constructive, selling- this, and are which their expenditures. One station means more contacts, more manager said, "the smart ones Other Media 9.6 auditions, more study and careful are increasing their purchase of planning before making an ap- radio time, and all other media proach." as well." "Business is still good," said another manager. "Business is Toughest Competition TV still available if you earn it- It will come as no surprise to Stations' 5.0 business is tremendous if you sell radio men that newspapers were as hard on the air as you do in listed in the front rank of competi- the client's office." tion for the individual station man- A five point program which has ager.' Newspapers received 46.4% resulted in a 22% increase for one of the votes as "our toughest com- FM Stations 3.4 eastern station was outlined as petition" (See Graph). follows: Newspapers were tougher com- 'In every market with TV stations they were Do not pressure a pros- petition than other AM stations, pect, avoid over selling him. although 35.6% of the broadcaster mentioned among the top three competitors votes went in direction. Tele- Know your prospect's busi- that ness vision was mentioned as a com- fluence on their own sales, and tors reported an increase -some and offer him a schedule of petitor by all AM operators who 3.4% rated FM as competition. ranging as high as 18 %, while 29% the type and proper times that are in the coverage areas of one Average operating costs have reported a level cost for the past you conscientiously believe will or more TV stations. But in only increased 4.5% in the past six six months. About 15% reported a produce results for him. . . . one instance was it listed as the months on a nationwide average. decline in costs-though in each Don't ignore the small pros- toughest competition. In the year 1948 costs were esti- case the drop was slight. Among pects. If your medium is effective Nine percent listed miscellane- mated to have increased 6.2 %. those who reported an increase, you can help him increase his ous media as a competitive in- Fifty -six percent of the opera- the average increase was 7.6%; of business and he becomes a larger those who reported a drop in costs, customer of the station. the decline was about 6.8% (Table Work with your advertisers TABLE I IV). and prospects in helping them solve Has your business increased or decreased ly? No Break in Sight advertising and promotion prob- Increased 46.4% lems. By what percent? Results of balloting indicate no need to fly storm signals for Make your station a part of 0-5% 27 10-15% 7 broadcasters at this time. Cer- community life and an integral 5-10% 25 15 -20% 3 tainly competition is here again, part of your advertisers' opera- More than 20% 6 and it will take real selling to tions. Decreased 43.4% show the gains of 1946 -7- and -8 Remember -a half dozen sat- By what percent? in 1949. Certainly no amount of isfied advertisers cannot offset one selling could combat a major de- thoroughly dissatisfied or disap- 0-5% 23 10-15% 6 cline in the business level of the pointed former advertiser. Sao% 26 15 -20% 11 More than 20% 5 TABLE II Remained the some 10.2% What methods are best for increasing time sales? If your business has declined recently which do you consider most responsible? Better sales staff 38.8% Disinflation 72.3% Competition 27.7% Better programming 32.7% Promotion 24.3% What kind of promotion? FREE EXAMINATION OFFER "' radio 40.3% newspaper 29.0% EXPERIENCE HAS PROVEN that only actual examination con determine the true other 16.1% value of our service. Hence this generous offer. trade paper 14.6% SEE FOR YOURSELF THE 1949 FACTuary -the only complete POCKET -SIZE reference book on Radio and Television kept up to date by periodic loose -leof inserts. Rate changes 42%. This offer also includes our News and Television Bulletins. r r EXECUTIVES' RADIO SERVICE FOR AS LONG AS Research and Publication Office TABLE III 1889 Palmer Ave., Larchmont, N. Y. Please send tne the 1949 edition of the FACTuary. How have changing business conditions affected the thinking of your adverisers? 3 MONTHS I understand that my purchase of the FACTuary for $17.50 entitles me to the full augmented service to cut adve ' g budgets to save costs 52.3% YOU MAY EXAMINE cluding the bi- weekly News Bulletin and loose -leaf Inclined ins t s. Remain unchanged 25.6% OUR SERVICE If after a fair examination I do not find the sales FACTuary and service helpful, I will return the Inclined to increase budgets to boost 22.1% FACTuary within three months, and my money will FREE be refunded. * Check or M.O. enclosed O Bill me later TABLE IV OFFER LIMITED Name Company Hew do your operating costs compare with those of six months ago? MAIL COUPON Address Higher 56.5% About the same 29.0% Lower 14.5% TODAY City Zone.. -State of all replies 45% increase ti ======' tes tes am tes tes tesm -_esñ Average Page 84 March 21, 1949 BROADCASTING Telecasting Files Suit Against Four BANKHEAD Over Prell Jingles TALLULAH BANKHEAD's nerves, which are not among the steadiest in the American theatre, last week were jangled by a jingle. Miss Bankhead erupted in a passion fitting her place as a great dramatic actress. She sued CBS, NBC, Procter & Gamble and Benton & Bowles for a million dollars, charging she had been outraged by alleged. She was also distraught a singing commercial. at the "suggestive invitations to the The commercial to which she public to . take me home and found a million dollars worth of squeeze me" and "get a hold of me." objection was one which has been In her complaint, the actress as- broadcast for Prell, a shampoo serted that the name "Tallulah" product produced by P &G. Two in the public mind "identifies the verses of the jingle are: plaintiff and the plaintiff alone." "I'm Tallulah the tube of Prell, Hence, she alleged, the "Tallulah" And I've got a little something to used in the jingles "unmistakably tell; identifies in public Your hair can be radiant oh so the plaintiff the easy. mind as the individual whose name An you've got to do is take me is being used in said commercial home and squeeze me." "I'm Tallulah the tube of Prell, advertising." And I'll make your hair look swell. That, said Miss Bankhead, is a It'll shine it'll glow so radiantly For radiant hair get a hold of me, rude blow. She has never endorsed Tallulah the tube of Prell sham- any product. However, in the past INTERVIEW with Capt. Bill Odom as he raced across the Youngstown, Ohio, poo." several years she has been re- area at 9,000 feet on his record -smashing Honolulu -to -New Jersey trip was Miss Bankhead was "particularly peatedly offered "large sums of conducted by R. B. Mackall (center), WFMJ Youngstown program manager. aggravated" by the personification money to allow her name to be With Mr. Mackall are Ken Granger (I), manager of Youngstown Muncipal of "a tube as the plantiff," her suit used," she said, and she had con- Airport, and John Lyden, chief pilot for Youngstown Airways. The WFMJ templated acceding to some future plane escorted Capt. Odom for 100 miles as he passed over Ohio. Later request of that kind "as a source WFMJ broadcast Mr. Mackall's 5- minute tape -recorded interview with Capt. SKY WAY of substantial revenue to be real- Odom. ized by her." Appeals Lima, Ohio, Grant The use of her name in the Prell bill got through committee but jingle, she grieved, deprived her of CHARGE that FCC "acted with N. C. LIBEL BILL was withdrawn when heavy op- haste" in rewriting revenue which she could obtain unprecedented Passes General Assembly position developed on the floor of its decision in the Lima -Columbus, from other advertisements. the House. Ohio, 1150 kc case was made by Because of Prell shampoo, she indicated, LEGISLATION relieving broad- Sky Way Broadcasting Corp. last she was washed up as a casters of much of their respon- week in its appeal from the Com- prospect for endorsements. sibility for libel and defamation of TRANSIT RADIO mission decision favoring new sta- At week's end all defendants character has been passed by the tion grant to Northwestern Ohio save Procter & Gamble, whose North Carolina General Assembly Had 210 Advertisers in Feb. headquarters are in Cincinnati, had Broadcasting Corp. at Lima. (SB -91). Passage of the bill was A TOTAL of 210 national, regional been served with the suit, and Miss Filing its brief with the U. S. advocated by the North Carolina and local sponsors were using Bankhead's attorneys, Silver & Court of Appeals for the District Assn. of Broadcasters. Transit Radio time during Febru- of Columbia, Sky Way contended it Bernstein, New York, expected to The bill was introduced by Sen- serve the advertiser soon. ary, Frank E. Pellegrin, national was deprived of full benefits of oral ator Lee B. Weathers, of Shelby. sales manager of TR, announced The offending commercials al- argument and hence denied a fair Robert M. Wallace, WOHS Shelby, March 10 in Chicago. One of the hearing. legedly were broadcast and telecast vice president of the state associa- to sales- over both networks. most encouraging factors The decision appealed from was tion and its legislative chairman, men of the new medium is that made by FCC last October, the sec- Defendants have 20 days in which appeared before the Senate Judici- many sponsors are new to radio, ond final decision in the proceed- to file answers to the action, which ary Committee along with Harold Mr. Pellegrin said. ing. It awarded 1150 kc with 1 kw seeks $500,000 general damages Essex, WSJS Winston- Salem. "Most of these newcomers are fulltime to Northwestern at Lima and another $500,000 for exemplary The association opposed a bill now attracted because of the and denied Sky Way's bid for 5 kw damages. None would comment on designed to outlaw advertising of audience de- the suit. beer and wine in the state. The counted, guaranteed day, 1 kw night on that channel at livered by Transit Radio and also Columbus. Decision was based on by its low cost per thousand im- equitable distribution provision of $2.5 Million Promotion pressions," he asserted. "These the Communications Act. Sky Way are tangible values that many ad- filed notice of its appeal in Novem- TEA ASSOC. Plan Announced vertisers recognize. Another sig- ber [BROADCASTING, Nov. 15, 1948]. nificant feature is the number of One of the original stockholders FIRST United States industry -wide promotion campaign on tea, in leading department stores and in Northwestern was Comr. Robert which radio is expected to participate heavily, has been agreed upon by other large retail firms on this F. Jones, who dropped out of the the leading international tea growers, packers and distributors. Robert early list, most of them with very firm upon joining the Commission. B. Smallwood, president of the Tea Assoc. of the United States of substantial schedules." He did not participate in the FCC's America, announced the plan last actions. Northwestern is headed by week. George E. Hamilton, banker and Returning from a month's trip 'Voice' Engineers Gillin to CAB Meeting real estate man, who owns 45.5 %. to England and the Continent last STATE DEPT.'s JOHN J. GILLIN Jr., WOW who International Sky Way is headed by Gustav Wednesday, Mr. Smallwood, Broadcasting Division last week an- Omaha, was named last week by is president of Thomas J. Hirsch, Columbus businessman. also nounced the need for engineer NAB President Justin Miller to Sky Way also pointed out that Lipton Inc., disclosed he had attend the June convention of the learned in London that more than operators at several of its overseas the new final decision, rewritten "Voice America" Canadian Assn. of Broadcasters as $1 million would be contributed to of relay bases. and different from the three pre- Some positions are open domes- NAB representative. vious rulings, then was made within the U. S. campaign this year by representatives of tea growing tically in the studio operations and two working days after the argu- general engineering sections in ment. The appellant said further countries. Hubbell to Paris The entire promot °on is expected New York City headquarters, IBD that only two of the five Commis- least yearly, said. Majority of vacancies are for RICHARD HUBBELL, head of the sioners who in the to cost at $2,500,000 participated will way some time junior and senior engineers to serve television consulting firm of that initial final decision of March 1948 and get under late this year. for at least two years. Queries name, left March 17 for Paris to had participated in the revised Plans for radio participation are should be addressed to Dept. of confer with a group of French proposed decision, hence to a ma- not yet available nor could it be State, International Broadcasting financiers who have retained him jority the case which was argued ascertained what agency would Division, Washington 25, D. C., or as adviser on the American video was one of first impression. place the time. to 251 W. 57th St., New York. market for French films. BROADCASTING Telecasting March 21, 1949 Page 83 FM ASSN. CHARGES TO FCC ARE DENIED BY AT &T AT &T Friday denied FM Assn. charges that At for Deadline... refusal to furnish intercity FM channels nine -station Midwest network broadcast last Dec. 10 violated Communications Act and NEW AM STATION GRANT HEIDT SHOW RATING DOWN, anti -trust laws [BROADCASTING, Feb. 14]. FOR PITTSBURG, In letter to FCC answering FMA allegations, CALIF. RETURNS TO OLD SPOT company said refusal was in line with AT &T FINAL DECISIONS reported by FCC Friday HORACE HEIDT show, which moved into policy against interconnection of its facilities to grant Pittsburg Broadcasting Co. new AM NBC 7 p.m. Sunday time vacated by Jack with those of private companies where AT &T station at Pittsburg, Calif., 1 kw fulltime on Benny's switch to CBS, will be moved back to can furnish through service. This policy- 990 kc, and to deny Crawfordsville, Ind., Jour- old stand, 10:30 -11 p.m. Sundays on April 24. whose lawfulness in connection with televi- nal-Review bid for new outlet, 250 w fulltime Philip Morris Co. made decision after his rat- sion is up for FCC decision -is legal and on 1340 kc. Latter denial based chiefly on ex- ings opposite Mr. Benny failed to reach ex- serves public interest, AT &T maintained. Com- cessive interference which would be suffered pectations. pany disclosed, however, that it is considering from other stations (73.4% of population 0.5 NBC said to have spent $100,000 in whirl- tariff clarifications expressly excluding this m /vm day). wind advertising campaign announcing Mr. policy in cases where sound program carried by AT &T from originating point is rebroad- Principals in Pittsburg Broadcasting in- Heidt's . placement in "No. 1 Spot." Despite clude: John C. McFarland, musician, president promotion, Mr. Heidt's latest Hooperating was cast beyond termination of AT &T facilities. 26.8 %; Tonno Lazio, hotel and real estate 9.8 compared with Mr. Benny's 23.8. Company pointed out that request it refused was for facilities to link more distant business, vice president 11.6 %; Melvin D. Mar- No replacement in 7 -7:30 p.m. Sunday time shall, in radio management and now with Mr. stations on network which otherwise would announced by NBC but it was learned network be connected by direct pickup of broadcasts. McFarland in publishing weekly paper there, was shaping up "super giveaway." Fate of secretary -treasurer 26.B%. Program was to have originated by KFMX sustaining program Who Said That ?, now Council Bluffs, Iowa. heard 10:30 -11 p.m. on NBC when Mr. Heidt DALLAS TV APPLICATION moves into that time, was undecided. BAR GROUP SEEKS DELAY TV CHANNEL 11 (198 -204 mc) sought at NINETY DAYS additional time to prepare and Dallas, Tex., in bid filed Friday by W. W. WONE DAYTON TAKES AIR file its comments on FCC's proposed new adver- Lechner tr /as Lechner Television Co. Texas AS 5 -KW MBS OUTLET tising and cutoff procedure on broadcast appli- oil producer and rancher, Mr. Lechner earlier cations [BROADCASTING, Feb. 28] will be sought filed for TV in Houston (See FCC actions, WONE Dayton, Ohio, was slated to begin op- by Federal Communications Bar Assn. FCBA page 79). ERP 20.3 kw visual, 14.5 aural eration yesterday (March 20) on 980 kc with Executive Committee authorized filing of this asked at Dallas with antenna 483 ft. above 5 kw fulltime. Skyland Broadcasting Corp., request after lengthy exploratory discussion of average terrain. Estimated cost $199,550, first Ronald B. Woodyard, president, is licensee of proposed new rules at special meeting Friday. year operating cost $126,000, revenue $60,000. WONE and its FM affiliate, WTWO. An MBS April 4 is now deadline for comments. Execu- outlet, WONE is using NBC Thesaurus service. tive Committee also adopted resolution intro- NEW KYOR PLAN New station's manager is C. J. Thornquest. duced by President Guilford Jameson favoring SALE Other executives: Frank E. Shaffer, program increased salaries for FCC Commissioners plus SECOND application for sale of KYOR San director; Fred Holt, news department head; at least $2,500 differential for Chairman. Diego to KUSN there -this time for $75,000 - Louis G. Froelich, commercial manager; Glen filed with FCC Friday. Bid filed year ago for Broughman, farm service director, and Mar- TOWNSEND PROMOTED sale at $87,000 expired and was dropped in vin Homan, sports director. CHARLES L. TOWNSEND, NBC Chicago tele- December after Commission had ordered hear- vision operations supervisor, promoted to tele- ing on allegations of hidden ownership against RICHARDS RETIREMENT PLAN vision technical film director for network, with KYOR [BROADCASTING, Oct. 18, 1948]. Charges headquarters in New York. Paul J. Moore, were denied by station and hearing date was DISCLOSED BY COUNSEL member of staff 20 years, will fill Mr. Town - never set. send's post. COMMENTING on FCC action canceling San Diego Broadcasting Co. would drop scheduled March 23 hearing on G. A. Richards KUSN (5 kw day, 1 kw night on 1510 kc) and radio stations (early story page 26) counsel construct 5 kw, 1130 kc facilities for which for Mr. Richards issued following statement Closed KYOR holds permit. Station now 250 w. Circuit late Friday: (Continued from page 4) Sellers: Albert E. Furlow, Frank G. Forward, For a number of years it has been Mr. Richards' Roy M. Ledford, Fred R. Rohr and Mary W. desire to retire from business activities on his 60th premised upon fundamental disagreement birthday, which occurs tomorrow, March 19. Be- Hetzler. cause of Mr. Richards' health, which has become among stockholders on cooperative type of op- increasingly poor since a severe heart attack 10 eration. It's known that MSS high command years ago, he is now applying to the Commission HEARING STARTS MARCH 25 to set up trustees in order to carry out his idea of is canvassing top -level executives to bolster retirement. sales and programming. IN WSNY SCHENECTADY CASE The Good Will stations, WJR Detroit, WGAR Cleveland, KMPC Los Angeles, which have been FILING of new Western Union fees for base- owned and operated by G. A. Richards for 23, 19, HEARING in case of WSNY Schenectady, and 12 years, respectively, and whose familiar slogan ball play -by -play to bring formal NAB protest N. Y., vs its former vice president -general "Free Speech Mike" has become nationally famous. have established reputations for outstanding and to FCC. manager, George R. Nelson, ordered by Ap- pre -eminent public service in the three communities pellate Division of New York State Supreme they serve. ANOTHER SERIES of transcribed half-hour Court. Hearing begins March 25 in Schenec- As pioneer members of the broadcasting industry musical programs with Hollywood guest stars they have made major contributions to high indus- tady County Supreme Court. try standards; have observed not only the code and leading Canadian talent, in preparation Mr. Nelson and group of WSNY stock- adopted by the broadcasting industry, but also for free use by U. S. stations to boost travel have initiated and maintained the highest local holders sought to throw station into temporary standard to assure the unbiased and impartial to Canada this summer. Rupert Lucas, pro- receivership, charging Winslow Leighton, pre- presentation of news and public discussions. The ducer last year for Canadian government, cur- stations have led in the promotion of religious and sent WSNY manager, and others gained con- national understanding and good will and have given rently in Hollywood. trol of station illegally. wholehearted support to all civic and philanthropic organizations-national, state and local. PROMINENT advertising executive's Latest Appellate Division action follows observa- Top industry awards and citations have been tion re BMB and future radio measurements: order issued Feb. 24 by Division's presiding received from such organizations as the American BMB or radio won't justice, Sydney Foster [BROADCASTING, March Legion, Veterans of Foreign Wars, and many others. "If do this job, we'll have Written letters of commendation, received from all to do ourselves." 7], staying an earlier order by State Supreme religious and racial groups, educational institutions, it Court Justice Christopher J. Heffernan direct- charitable organizations and public officials, augmented by hundreds of thousands of letters from LATEST wisecrack heard in Capital corridors: ing that receiver be appointed. radio listeners, all attest to the high esteem and fine Interested radio observers are watching chim- reputation enjoyed by Mr, Richards, the Good Will stations and their managers and personnel in their neys of New Post Office Bldg., where FCC is McADAMS NAMED V. P. respective communities. located, for any signs of smoke which might Mr. Richards has always fought to preserve the be tip American way of life and freedom of speech over on burning of memos, "confidential" files JOHN V. McADAMS, associate copy director the air. Every racial and religious group has had and other data sought by Chairman Ed John- of Albert Frank -Guenther Law, New York, free access to his stations, which has been gener- ously accepted by the leaders of every important son's latest blast involving TV allocations and elected vice president of agency. group in America. research [BROADCASTING, March 14]. Page 86 March 21, 1949 BROADCASTING Telecasting and then, ADVERTIS IN G

Although "time on the parts of all these varied sections, just as air" is the main product America is made up of the sections as a

sold by WLW, it is sel- whole. WLW -land iS neither industrial dom the first thing dis- nor agricultural. It is both. WLW -land is cussed when a manufac- neither rich nor poor. It is a combination, turer or his agency brings a selling prob- The folks who live here typify the peo- lem to The Nation's Station. Rather, the ple of the entire land. It is an ideal prov- talk is apt to be about distribution, prod- ing ground. When you know what will uct, package, display, selling appeal... work here, you can be pretty sure it will and then, advertising. work elsewhere in America.

For at WLW it is accepted that adver- So, if you have a selling problem, why tising can be truly effective only when not talk it over? Simply contact any of other factors are right. And with service these WLW Sales Offices: facilities found at no other radio station, 140 West 9th St. 630 Fifth Avenue plus manpower and know -how to do the Cincinnati 2, Ohio New York 20, N.Y. job, WLW is often in a position to help in many, many ways. 360 N. Michigan 6381 Hollywood Blvd. Chicago 1, III. Hollywood 28, Calif. Many success stories have been written at WLW by manufacturers both large and small. And these manufacturers have not only sold goods in WLW -land; they have learned lessons invaluable for use throughout the country. THE NATION `.d .... ' TATION WLW -land is not north nor south - not east nor middle west. It is made up of New RCA 16 -inch direct -view television tube fills gap between popular 10 -inch tubes and the projection-type receivers.

"Apsside sfory"ol a díyyer, drLifer

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The screen on which you usually see tele- a method of "welding" large areas of glass tion of basic television research which vision is actually the face of an electron and metal ... while keeping a vacuum - began at RCA Laboratories. Such leader- tube - on which electrons "paint" pictures tight seal! ship in science and engineering adds value in motion. Using this development - ideally suited to beyond price to any product or service of And the size of the picture, unless pro- mass production -RCA can now build tele- RCA and RCA Victor. jected, is determined by the size of the tube. vision tubes of light, tough metal ... using polished glass for the face, or "screen." Examples of the newest advances in radio, Working to give you bigger, brighter television, and electronics -in action -may be pictures, RCA engineers and scientists An Achievement of Research seen at RCA Exhibition Hall, 36 West 49th developed a new way to make large, Development of this new 16 -inch, glass Street, N. Y. Admission is free. Radio Corpo- direct -view television tubes. They found and metal television tube is a continua- ration of America, Radio City, N. Y. 20.

RAO/O CORPORAT/ON of AMER/CA Work/ Leader i/7 Radio- Frst 7a%vision