NAIBAhood News October 29, 2020
PICK OF THE LIST FOR HOLIDAY CATALOG TITLES NAIBA will host two (one for kids titles and one for adult titles) pick of the lists, with reps giving a quick synopsis of their books. Register here for the children's list review on Tuesday, Nov 10 at 11am. The adult titles will be featured on Thursday, Nov. 12 at 11am; click here to register.
ECommerce Version Available The online ecommerce catalogs have been loaded into the IndieCommerce framework by ABA. Here's how you can upload to your website: IndieCommerce and IndieLite stores can link to the holiday catalog by appending this to their website: STOREURL/holiday/REGIONALNAME/holidaycatalog.html For example, if East City Bookshop wants to link a catalog to their site, these would be the links for the catalogs: https://www.eastcitybookshop.com/holiday/NAIBA/holidaycatalog.html
We've uploaded into dropbox SO MANY digital assets you can use on your store website, social media and newsletters to promote the holiday catalog. Go there to download whatever you want. (This is a shared folder, so don't delete or alter any files in here. Just download whatever you want.)
And here is the digital catalog, ready to be uploaded to your own website.
And here's the title list.
For your convenience, we have also created an Edelweiss collection of the holiday catalog titles.
As soon as the ecommerce version is available, we'll email the details to you. NAIBA provides a rebate for stores who create online and instore promotions for the holiday catalog. Send your screen shots and photos to NAIBA and we'll get a check out to you before the new year.
Monthly NAIBA Social Hour - A Change-Up
N AIBA's monthly social hour is being replaced by NAIBA Talks, topic- driven roundtables. It will still be on the last Wednesday of the month, starting at 7:00pm. Below are the dates and the log-in links; sign up and drop it into your calendar now. This schedule begins in January.
Jan. 27: PreOrder Campaigns February: skipping due to Winter Institute March 31: Owner's discussion (open only to owners) April 28: Book Buying May 26: Virtual Events June 30: Children's Bookselling
The American Booksellers Association launched the #BoxedOut campaign, which is designed to market indie bookstores and speak to the critical choice between shopping indie and shopping Amazon.
#BoxedOut launched with six indie bookstore installations and a national social media campaign that all ABA member booksellers are invited to join.
The bookstore installations feature cardboard coverings overtaking each storefront. Piles of cardboard boxes spill out of these now-cardboard buildings, quipping, “If you want Amazon to be the world’s only retailer, keep shopping there.” Cardboard books further bring the campaign message to life: “To Kill a Locally Owned Bookstore.” New “Your Choices Matter” social media assets
NAIBA Notes
Diamond Book Distributors is launching a holiday incentive program to help independent bookstores in the U.S. The limited time offer will begin on November 1, 2020 and will run until December 31, 2020. Independent bookstores will receive a 55% discount on all eligible Diamond Book distributed titles AND FREE freight on orders over $250, with 150 days dating. This offer is limited to ONE PO per month, and my be applied to all Diamond Book distributed titles publishing before 2021. Titles publishing 2021 and beyond will NOT be eligible for the discount. This offer is valid for direct orders from Diamond Book Distributor clients only and cannot be applied to purchases made through wholesalers. For details about the offer and opening an account, click here.
Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." The campaign has several parts. First is a social media campaign on YouTube featuring a series of videos with authors asking readers to buy books from local bookstores this holiday season. Workman is making the videos available for download as well as an archival frameable art print. Stores can request a bundle of 75 prints from the publisher. In addition, Workman has signage available for stores.
Bookstores can apply to be featured in Small Business Majority’s 2020 Holiday Gift Guide. Approved applicants will be featured on Small Business Majority’s website from November 16, 2020, to January 1, 2021, and will be given a toolkit to share the gift guide with their customers. The deadline to apply is Monday, November 9. Apply to appear in the gift guide here.
ABA has refreshed the "new December" design to remind customers that “November is the new December.” Booksellers are invited to post this messaging in their store or share on social media and are welcome to share the designs with fellow local businesses to further spread the message to shop early and shop local. The designs are available now in BookWeb.org’s Marketing Assets.
ABA also shared COVID-19 and Mental Health: Taking Care of Ourselves and Each Other.
October's New Indie Playlist Contest and Collection is Ready
The new Indie Playlist collections have been announced: Acts of Courage and The Fight to Save the Environment. This promotion begins September 15 and ends Oct. 31. The titles in this collection are supported with special terms and a promotional display contest worth $500. Bookstores should send a photo of an in-store display, or image from an online promotion to [email protected] by November 10, 2020. The $500 prize is split among the winning bookstore and the bookseller responsible for the display.
Indie Playlists began in 2018 when NAIBA reached out to Seven Stories Press to find a way for independent presses and independent bookstores to work together. These collections are launched three times a year, and now include titles from members of the Independent Publishers Caucus.
Around the NAIBAhood
Cafe con Libros in NY Persists Through Strategy, Resilience.
Spend three minutes watching this amazing storytime from Bravo's Book Nook: a Sandra Boynton classic with original music to go along with it!
Love the look of this staff picks shelf at Newton Bookshop: partially face out, partially not, but completely fun and eye catching! Lavender lemonade (sounds so good!) paired with a great book over atU ncle Bobbie's.
Wish you could go to the beach? Watch this video from Bethany Beach Books with your eyes closed, and you may feel like you're there, at least for a little while.
Did you see this Huff Post article about bookstore merch? A few NAIBA stores are featured, plus it's good research to see what other bookstores are selling for merch. You may get some ideas!
Want to use those great #boxedout marketing assets in stores? See how Loyalty Bookstores did it in a display here.
Stellar Book Culture chalkboard shared by a customer here.
Not in the NAIBAhood but a retweetable tweet nevertheless (or screenshot and share on Instagram or Facebook) from Sarah Smarsh about why indies are so great (pie is part of it!)
Celebrating City Of Asylum Bookstore for doing Reels! Check out their stuff here.
Rough Draft Bar and Books was featured on the ABA's Instagram page (the photo is so dreamy!)
If you are renovating, check out this idea. Or this.
NAIBAhood Review
Your heart will break and overflow with love for Elisabetta, Marco and Sandro as you breathlessly watch them navigate the normal pains of growing up and falling in love, while dealing with things no child should ever have to face - war, genocide, betrayal, and death. And although you know there will be no happy ending for many of the characters you will come to love in this novel, you will not regret the time spent with them. Lisa meticulously paints a picture of Rome during World War II in all its glory and also in its darkest, most shameful hours. Eternal will stay will you long after you turn the final page. Eternal by Lisa Scottoline (G.P. Putnam's Sons/Penguin) Reviewed by: Susan Kehoe, Browseabout Books 9780525539766
What We Are Reading
Eileen Kathy Ellen Kit
The Midnight Library Spiked The Book of Two Ways : A Novel Matt Haig Jon McGoran Jodi Picoult (Ballantine) (Viking) (Holiday House) 9781984818355, 198481835X 9780525559474 9780823440917 Eileen Dengler Kit Little Executive Director Executive Administrator
Keep Your Staff In The Know! Encourage everyone on your staff to sign up for our NAIBAhood News as well as our Booksellers newsletters. They will be up to date on industry developments, upcoming events, and new/future release titles and programs that the publishers are excited about!
A bookseller fleeing from a rapidly moving wildfire was able to pack up some clothing, important documents, and medications, but very little else. Fortunately, they found an available hotel room near the bookstore and Binc was able to help pay for their stay. Little did they know that their family of two adults, two kids, a dog, and three birds would be there for the next twenty-three days! Read the full bookseller story
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