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Book Sense Partners with Earthcomber to Put Independents June 01, 2006 directory available to technologically savvy consumers makes good TABLE OF CONTENTS: business sense," said Meg Smith, ABA director of membership • Book Sense Partners With Earthcomber to Put marketing. "Readers and consumers are using technology to shop and find books in new ways every day, and Earthcomber allows Independents on the Mobile Map ..................... 1 stores with Book Sense to be part of one of those new ways. ABA • All ABA Members Asked to Participate in is hopeful about the potential of this new service to benefit our Legislative Day Follow-Up ................................ 1 members." • Playing by a Different Set of Rules: Earthcomber, available at Earthcomber.com as a free download, Independent Booksellers as Mavericks ............ 2 includes maps of every region in the U.S. In addition to bookstores, • NAIBA to Hold Second Trunk Show ................. 3 Earthcomber can direct users to the nearest ATM, independent coffee shop, museum, golf course, bar, local events, natural sites, or • BTW New Briefs ............................................... 3 any of the other 1.5 million points of interest that come with the • Local Business Organizers Encourage free Earthcomber data set. Booksellers to Build Community Efforts ........... 4 Jim Brady, Earthcomber founder and CEO, launched the company • Threats to Press Freedom Focus of BEA to help guide people to their interests quickly, no matter where in Panel ................................................................ 4 the U.S. they are. Brady told BTW that he always looks for • Booksellers Highlight Summer Favorites at independent bookstores when he travels and wanted to make BEA .................................................................. 5 finding them easy for others. "People love bookstores, especially independent bookstores, where each has its own history and • BEA Offers Podcast of Updike Speech About personality," said Brady. "It's precisely the kind of quality of life Books & Bookstores ......................................... 6 item that's on everybody's list. I thought it would be wonderful to • Affinity Partner Offers New Label Designs, offer Book Sense bookstores on Earthcomber so people could find New Payment Options ...................................... 6 them even in strange territory. When people are traveling on business or vacation, they'll know if an independent bookstore happens to be right around the corner." BOOK SENSE THIS WEEK All Earthcomber users automatically receive the Book Sense store • The July Book Sense Picks & Notables directory when they download Earthcomber maps and location Preview ............................................................. 6 data. When an Earthcomber user searches for a bookstore, the • Anthology Integrates With Book Sense Gift store's name and address is displayed, along with the Book Sense tagline, "Brought to you by an independent bookstore with Book Cards ................................................................ 8 Sense." Directions are also available. Currently, booksellers cannot • Island Bookstore in Duck, Corolla, and Kitty expand or change the information available through the service. Hawk, North Carolina ....................................... 8 Earthcomber works on a range of handhelds, from basic PDAs with • Correction ......................................................... 9 no accessories or networking to the latest Treo 650 smart phone. To see the full list of supported equipment, visit Earthcomber.com. MARKETPLACE Questions about Earthcomber should be e-mailed to Dana Sohr, senior vice president for sales and operations, at • Classifieds ........................................................ 9 [email protected] 2 . --Karen Schechner 3 • Other Advertising .............................................. 10 All ABA Members Asked to Participate in Legislative Day Follow-Up Book Sense Partners With Earthcomber June 01, 2006 -- The American Booksellers Association is to Put Independents on the Mobile Map encouraging members who participated in its first-ever Legislative June 01, 2006 -- 1 Book Sense and Earthcomber, a mobile Day at BookExpo America, as well as those who did not, to follow marketing service that matches people on the go with their personal up with their senators and representatives to encourage support for interests, have partnered to offer the directory of Book Sense store issues of import to independent booksellers. For those who met locations in a mobile GPS-enabled format for Palm OS and with their senators, representatives, or congressional staff, ABA Windows Mobile PDAs and smart phones. Palm, Pocket PC, or suggests a note of thanks for the meeting would provide the perfect Treo users can now find directions to the closest independent opportunity to reiterate their concerns. bookstore with Book Sense in locations as varied as New York In a letter to participating booksellers, ABA COO Oren Teicher City and Sitka, Alaska, via Earthcomber. said, "Based on our conversations with booksellers in Washington "Partnering with Earthcomber to make the Book Sense store and after the show, we do understand that there was a wide range of © 2005 American Booksellers Association. http://news.bookweb.org/ 1 BOOKSELLING THIS WEEK June 01, 2006 responsiveness at legislators' offices. That's not unusual at all -- and questionnaire. (I'm taking the liberty of attaching another copy.) Please it's one of the things that makes life in Congress so interesting! return it to [email protected] 7 , or you may fax it to (914) 591-2720, attention: Dan Cullen. Thanks! "We strongly encourage you to send a short thank-you note on your And, finally, I want to reiterate our invitation to visit ______(name of your store's letterhead to the senators, congresspeople, or staff members bookstore) in ______(name of your town or city) when you are back home. you met. We'd recommend that you focus on two substantive issues We'll look forward to seeing you! in your follow-up -- small business access to health care and vigilance in the enforcement of the re-enacted Patriot Act." Thanks again. Teicher also suggested that the thank-you note could serve as a reminder about the "Congressional What Are You Reading?" form Sincerely, 4 that participants left at congressional offices. ABA plans to put together a list of the most-read and most-influential titles on Capitol Hill based on responses to the questionnaire. ABA is encouraging booksellers who did not participate in Legislative Day to contact their senators and representatives to urge support for these issues and to ask them to complete the "What Are You Reading?" form. The association has created a sample follow-up letter for participants that can also be adapted by non-participants. Playing by a Different Set of Rules: Booksellers should be sure to include their store's full name, address, phone number, and other contact information in the letter. Independent Booksellers as Mavericks Since mail delivery to congressional offices can often be delayed, May 31, 2006 -- William C. Taylor and Polly LaBarre, the authors ABA suggests the letter and form be sent both by fax and by of Mavericks at Work (coming from William Morrow this fall), e-mail. encouraged bookstore owners and managers at ABA's BookExpo Teicher concluded his letter by noting that ABA was "deeply America education session "Independent Booksellers as appreciative of [participants'] willingness to come to Washington Mavericks" to look beyond best practices to "next practices." earlier than [they] might have otherwise ... We hope you, too, felt Taylor, the founding editor of Fast Company , and LaBarre, that it was a very successful endeavor. Thanks again for joining us, formerly a senior editor for Fast Company , discussed how small and, please, don't ever hesitate to contact me -- or anyone at ABA businesses can make their mark by out-thinking large business -- if we can be of any assistance." --Rosemary Hawkins 5 competitors and by not playing it safe. "Most big organizations exist to play it safe, and that is not playing it smart," Taylor said. (For talking points on the issues of sales tax, small business health plans, and the First Amendment rights, click here 6 .) Noting that his favorite book is Howard Frank Mosher's Waiting for Teddy Williams (Mariner), Taylor compared independent retailers to the Boston Red Sox -- the David to the New York Yankees' Goliath. Like the Sox, he said, independents can defy the odds and beat the corporate retail giants. "This is a great time to be an innovator or an entrepreneur," he said. "You can outthink them -- the strong take from the weak, but the smart take from the Sample Letter strong." The airline industry is a net money loser, Taylor said, "but amid all of this one company is making money -- Southwest Airlines." And he attributed the airline's success to its being the industry's one Maverick player. Store Name Address "They rethought what it is to be Southwest Airlines," Taylor continued. "They said, 'We're not in the airline or in the transportation business -- we're in the freedom business.'" Dear_________: Southwest challenged conventional wisdom. "No first-class seats, no assigned seats -- they're playing by different rules. Ask yourself: Thanks so much for meeting with me when I visited Capitol Hill on Is there really a distinctive and disruptive idea at the heart of my Wednesday, May 17, as a part of the American Booksellers Association company?" He added: "What do you see about your business that Legislative
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