How Do I Start Planning My Book Marketing Campaign and Book Launch? | Schiel & Denver Book Publishers
How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers In reality, you should start as soon as you are able. With Schiel & Denver's bi-annual trade catalog and international marketing strategy, you will have a constant background marketing to bookstores, pre-publication, but you can assist the work of our dedicated sales reps in the following areas: Start whipping up interest in your book early by undertaking to include in your marketing plan/campaign the following tasks and services, depending on your budget: 1. Brainstorming Session The key to successful marketing is to get everyone you know involved, and pool your resources. Write down your book's major selling points, and have a backcover blurb and short synopsis, so you have information ready to talk about and send to people via email. Think about your book's likely readership, and do whatever you can to get the word out. Sometimes well-connected authors can use old contacts, even work colleagues to help promote the book at events, conferences, exhibitions, anywhere where you can get a captive audience. Understand that even at traditional publishers, it's the authors who roll up their sleeves and get stuck into promotion are the ones who achieve the bestsellers. Marketing is not a passive process and like most things in life, your success depends upon how much effort you put in. 2. Word of mouth sales and Booksigning parties Many sales can be generated from personal recommendations of reading groups, booksellers, booksigning parties, attending literary festivals - indeed anywhere you can speak positively about your book.
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