Joseph Evans
[email protected] Trade books in the pandemic Abi Watson
[email protected] Fair retail ending Amanda Ahadizadeh
[email protected] +44 (0)20 7851 0900 • The consumer books market has flourished during the 28 May 2021 pandemic: following early worries, publishers are reporting strong growth and profits • However, bookshops, the most important point of contact between the industry and readers, are facing their toughest challenge yet as ecommerce booms and continued home-working saps high street footfall • Publishers and authors are embracing new, online ways of promoting titles. These will require new ways of working, and are not substitutes for dedicated shops, which must be protected as much as possible Related reports: Value in volumes: Books, midlists and retail [2018-025] If your company is an Enders Analysis subscriber and you would like to receive our research directly to your inbox, let us know at www.endersanalysis.com/subscribers It is by now a familiar story: books, like many things that people can enjoy at home and at little expense, had an embarrassingly good pandemic. The Publishers Association reported that the consumer market saw 7% growth, to hit £2.1 billion. Fiction sales are sometimes seen as a good indicator of actual engagement with reading, as they are more likely to be bought and read by the purchaser, and they grew 16% to £688 million. So far, the strong performance has continued through the first few months of 2021. Figure 1: Adult fiction sales from UK publishers (£m) 688 700 616 606 594 588 582 600 500 400 300 200 100 0 2015 2016 2017 2018 2019 2020 [Source: Publishers Association] At the same time, bookshops have been forcibly closed and sales rushed online, bringing forward a moment of reckoning for the key retail layer that sits at the heart of how trade publishing has operated for years.