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How Do I Start Planning My Book Marketing Campaign and Book Launch? | Schiel & Denver Book Publishers

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How Do I Start Planning My Book Marketing Campaign and Book Launch? | Schiel & Denver Book Publishers How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers In reality, you should start as soon as you are able. With Schiel & Denver's bi-annual trade catalog and international marketing strategy, you will have a constant background marketing to bookstores, pre-publication, but you can assist the work of our dedicated sales reps in the following areas: Start whipping up interest in your book early by undertaking to include in your marketing plan/campaign the following tasks and services, depending on your budget: 1. Brainstorming Session The key to successful marketing is to get everyone you know involved, and pool your resources. Write down your book's major selling points, and have a backcover blurb and short synopsis, so you have information ready to talk about and send to people via email. Think about your book's likely readership, and do whatever you can to get the word out. Sometimes well-connected authors can use old contacts, even work colleagues to help promote the book at events, conferences, exhibitions, anywhere where you can get a captive audience. Understand that even at traditional publishers, it's the authors who roll up their sleeves and get stuck into promotion are the ones who achieve the bestsellers. Marketing is not a passive process and like most things in life, your success depends upon how much effort you put in. 2. Word of mouth sales and Booksigning parties Many sales can be generated from personal recommendations of reading groups, booksellers, booksigning parties, attending literary festivals - indeed anywhere you can speak positively about your book. 1 / 4 How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers - Schiel & Denver provides promotional materials for booksignings and author marketing campaigns. 3. E-marketing Strategy Nowadays, even for traditional publishers, websites and the internet provides a substantial portion of direct marketing function and author branding - a natural extension of print-based trade catalogs. - Inclusion in Amazon® Search Inside!™ and Google™ Book Search programs. - Book Launch Tool Kit - Book Review Marketing Campaign - Book Video Trailers - Have your own author website 4. Event Marketing Ensure your book is placed at major international rights events . As you own all the rights to your book, you will benefit from any book deals secured through these events. S&D provides access to all the major events, including: - London Book Fair - Frankfurt International Book Fair 2 / 4 How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers - Beijing Book Fair - BookExpo America - Bologna Childrens and Young Adults Book Fair Even if you have missed the event this year, order early to get best placements on our high traffic stands for the following year (spaces are always limited and demand high) 5. "Selling-in" to bookstores If you want to have your book stocked by bookstores, a very sensible step in the right direction is to purchase the Bookstore Returns Program , and give bookstores an incentive to stock your title. Our bookselling department can positively assist you by providing sales reps who can target specific bookstores and areas in which your book is likely to be of interest. - Visit the Bookstore Returns FAQ 6. Cataloguing-In-Publication: so called ' invisible marketing' Schiel & Denver provides access to the British Library's Cataloguing-in-Publication (CIP) Programme to create important records of your forthcoming book in advance of publication, for archive preparation in the world's foremost library institutions and thousands of others across the globe, including without limitation; the U.S. Library of Congress , National Library of Canada , British Library and the British National Bibliography (BNB). 3 / 4 How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers Schiel & Denver uses ONIX feeds (Online Information Exchange) to transmit product information about your book to data aggregators, wholesales, booksellers, libraries and anyone else involved in the sale of books. CIP is therefore a low-cost method of promoting your book worldwide, as it facilitates orders through S&D's distribution channels and supply chain. 7. Book Launch Party Mark your accomplishment of becoming a published author with a book launch party. Local restaurants and bars will usually be pleased to help you organize a banquet or cocktail party if you invite all your friends. Your book publishing team and desk editor can sometimes get higher than normal volume discounts than are listed on the Schiel & Denver website, so if you are planning on ordering more than 100+ books to sell or give away at your book launch party, definitely let your book design team know. 4 / 4.
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