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A Publication from Computerworks of Chicago, Inc. BEA Edition 2011 Booklog Travels to New York for BEA Booklog Offers Show Speci booklog news BEA Edition 2011 A Publication from ComputerWorks of Chicago, Inc. Booklog Travels to A Note From the President New York for BEA BookExpo America (or ABA as it used to be industry and called) 2011 will be my 28th! The first show fortunate to work Your friends at Booklog look I (and Booklog) attended was in Washington, with you. Even forward to seeing you in New York D.C., in 1984. As many of you remember, with all the City for BookExpo America 2011. the shows back then were huge and the ABA struggles of the Please stop by our booth #2633 had to seek new venues every year just to independents, to say hi and talk with our tech, accommodate the ever-growing number of beginning with training and sales staff. We hope vendors. (Booklog had been on the waiting the big box stores, to see you there! list that year.) The shows lasted five days and then Amazon, BEA SHOW HOURS many of the publishers sent crews over a then e-books, it’s week in advance to construct things like huge still a great place Tuesday, May 24, 2011 sand castles or gigantic ceiling-high zebras to be. I am so that were 40 feet in length. Our computers glad that we’re 9 a.m.–5 p.m. were the size of small refrigerators and the still in business Wednesday, May 25, 2011 monitors were larger than the old non-flat- and can be a part of that. Thank you to all screen TVs. Traveling by plane with all the of you for making that the reality. 9 a.m.–5 p.m. equipment was quite a challenge, though Please stop by our booth #2633 at Thursday, May 26, 2011 admittedly easier than traveling today with BookExpo to say hello. Members of our sales all the restrictions and security. and technical support staff will be there to 9 a.m.–3 p.m. I was reminded of this today because I demonstrate the latest features of Booklog. had lunch with one of Booklog’s very first They will provide helpful hints on how to BOOKLOG USERS’ MEETING salespeople, Maggie Gautier. I’m sure some maximize your use of the software, both at of you remember her. She lives in Los Angeles the cash register and in the back office of Wednesday, May 25, 2011 and is now involved in filmmaking. She told your store. We’ve come a long way since me how grateful she was to have started her 1984 and it’s thrilling to be able to share the 2–3:30 p.m. work life in the “book business” — spending journey with you. Room #1E06 at the Javits Center time with people who are interesting and Happy spring, happy summer and best diverse and not focused solely on making wishes for a good year. May there be many money (good thing!). Though it spoiled her wonderful books written again this year! for the future, she said it was a great way to begin. That’s pretty much how all of us feel — Jean Fishbeck, president Booklog Offers at Booklog, fortunate to be a part of this Show Special Again this year, Booklog is offering a BEA Show Special of 15% off software add-ons. Booklog Users’ Forum To take advantage of this savings, please contact Nancy Did you know that Booklog has a Users’ and support each other. Although the forum at 800-977-8212 ext. 224 or Forum? It is a great resource for giving us will be monitored by a Booklog technician [email protected] by June 30, feedback, discussing general usage, passing for questions unable to be answered or 2011. valuable tips to each other, and offering answered inaccurately by other users, please suggestions on how to make the system better. note that the forum is not intended as a Once on the forum site, any individual replacement for contacting Booklog with can review general announcements posted technical support issues. on the public boards. However, when you We hope you will take a few minutes ComputerWorks of Chicago, Inc. register for a login name, you can access all to check out the Booklog Users’ Forum by 800-977-8212 of the boards and post your very own threads. visiting booklog.com and registering for a www.booklog.com We hope that all of our customers will take login name today! [email protected] advantage of this valuable tool to ask questions Training Tips Customer’s Corner Frequent Buyer Club In this issue of Booklog News we are pleased to feature Hub City Bookshop, located in Spartanburg, S.C. To reward customers for regular Hub City Bookshop has been a Booklog customer since April 2010. purchases, use Booklog’s Frequent Buyer Club feature (found under The old saying “you get what you pay for” Sales > Marketing). It allows you to certainly doesn’t apply to the Hub City issue credit certificates for customers Bookshop. In fact, at Hub City Bookshop when they spend a certain amount you get much more than what you pay for. of money or buy a specific quantity When you purchase a book from this unique of items. You can choose which independent retailer, you not only support the categories you want to make eligible nonprofit bookshop, but you also support for the club. When a customer scholarships and fellowships for developing receives a credit certificate, they writers and the publishing of the works of Hub City Bookshop has over 2,000 titles can apply it to their next sale. You community and regional authors. attractively displayed in the store, which control which customers get to join Located in the heart of the Grain District covers approximately 1,800 square feet of your club, specify how much credit of Spartanburg S.C., Hub City is a bookshop, the renovated first floor of the old Masonic a customer gets, and even give them a writer’s project and a publishing house all Temple. This inventory includes mostly new a beginning credit to work with if in one. The bookshop, which grew out of the books, but also some used contemporary and you want to count past purchases writer’s project and the publishing house, is classic hardbacks and trade paperbacks which toward your new club. The frequent operated by the nonprofit Hub City Writers have been donated by loyal patrons wanting buyer club is a great way to reward Project and specializes in new releases, regional to share their “good reads.” your customers’ continued loyalty authors, children’s books, literary fiction, The bookshop staff includes one full- throughout the year. history and its own Hub City Press titles. time manager and two part-time staff and Hub City Press is a nonprofit independent a number of volunteers, many of whom are Direct Marketing Segment press that publishes well-crafted, high-quality published writers as well as local book lovers. One advantage of taking customers’ works by new and established authors, with It’s not uncommon to learn that the person names at the register is that an emphasis on the Southern experience. ringing you up at the counter is the author Booklog lets you identify specific Although relatively new, opening in June of the book you are purchasing. So if you buying patterns in your customer of 2010, Hub City has great plans for the want a signed copy, you just have to ask. base. Whether you enter names or future with the ultimate goal of establishing One of the unique features of the store not, Booklog can tell you what is Spartanburg as the literary center of the is the section “What Spartanburg Reads,” and isn’t selling in your inventory. South. Among its core activities are regular which includes a regular exhibit and inventory But by accumulating customer data, readings by national and regional authors, of books recommended by local residents, such Booklog can show you why certain book clubs, and outreach programs for as college presidents, politicians, businesspeople, items sell in your store and give children at the library and the local farmers’ key nonprofit leaders and ordinary readers. you the information you need to market. Each year, these activities are enhanced It also has rotating displays about the works plan and promote events. by the presence of a writer in residence and personalities of successful Upstate For promoting those events, among the staff. literary figures. there’s no better tool in Booklog When asked why Hub City chose than the Direct Marketing Segment. Booklog, Erin Haire, the bookstore manager, This feature (found under Sales > quickly responded, “Because Booklog was Marketing) allows you to build highly recommended by other bookstore a list of customers who have managers.” Booklog is pleased to have Hub purchased a specific item, items by City Bookshop among our supportive users a particular author, items from a and we look forward to following its success vendor, or in specific departments as an indie store for serious readers. or categories. You can export this The Hub City Bookshop in Spartanburg, information to a mailing list S.C., is indeed a revolutionary independent (usable in Microsoft Word’s mail bookstore. If you ever find yourself in the merge) or generate a targeted area, be sure to stop in and you will get “so e-mail to let customers know about much more than what you paid for.” your event. It’s great for letting people know about sales and specials happening at your store. Welcome to Our New Booklog Users Gift Receipts Altar’d State - Birmingham, Knoxville, Tenn.
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