DOCSLIB.ORG

Universidad Católica De Santa María

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Universidad Católica De Santa María UNIVERSIDAD CATÓLICA DE SANTA MARÍA FACULTAD DE CIENCIAS ECONÓMICO Y ADMINISTRATIVAS PROGRAMA PROFESIONAL DE ADMINISTRACION DE EMPRESAS TESIS: “ANALISIS DE LA GESTION DE BRANDING DE LA FRANQUICIA TGI FRIDAY´S Y SU IMPACTO EN LAS PREFERENCIAS DE LOS CONSUMIDORES, AREQUIPA 2015” PRESENTADO POR LOS BACHILLERES: ALENCASTRE FLORES, BRISA MARIA SANCHEZ FERNANDEZ, JOSE DANIEL PARA OPTAR EL TITULO PROFESIONAL DE LICENCIADOS EN ADMINISTRACIÓN DE EMPRESAS AREQUIPA- PERU 2015 “Si no desnudamos nuestra propia mente, jamás podremos desnudar la mente de nuestros consumidores. En un mundo de tanta razón, dejemos de pensar y empecemos a sentir!” Cristina Quiñonez DEDICATORIA A nuestros padres, que nos ayudan siempre y en todo momento. A Dios, por brindarnos la fuerza necesaria. A todas las personas que nos ayudaron de una manera u otra a concluir este trabajo, y finalmente a todo el equipo de TGI Friday’s, que nos ayudaron en toda manera posible. INDICE INTRODUCCION .....................................................................................10 RESUMEN ...............................................................................................11 ABSTRACT ..............................................................................................13 CAPITULO I 1. PLANTEAMIENTO TEÓRICO ..............................................................15 1.1 PROBLEMA ...................................................................................15 1.2 DESCRIPCIÓN ..............................................................................15 1.3 JUSTIFICACIÓN ............................................................................18 1.4 OBJETIVOS ...................................................................................18 1.4.1 OBJETIVO GENERAL ............................................................18 1.4.2 OBJETIVOS ESPECÍFICOS ...................................................18 1.5 MARCO TEÓRICO ........................................................................19 1.6 MARCO CONCEPTUAL ................................................................24 1.7 HIPÓTESIS ....................................................................................39 CAPITULO II 2. PLANTEAMIENTO OPERACIONAL ....................................................40 2.1 TÉCNICAS E INSTRUMENTOS ....................................................40 2.2 ESTRUCTURAS DE LOS INSTRUMENTOS.................................40 2.3 CAMPO DE VERIFICACIÓN..........................................................41 2.3.1 ÁMBITO ..................................................................................41 2.3.2 TEMPORALIDAD....................................................................41 2.3.3 UNIDADES DE ESTUDIO.......................................................41 2.4 ESTRATEGIA DE RECOLECCIÓN DE DATOS ............................43 2.5 RECURSOS NECESARIOS ..........................................................44 CAPITULO III 3. RESULTADO DE LA INVESTIGACION ..............................................46 3.1 COMPORTAMIENTO DEL CONSUMIDOR.......................................46 3.1.1 TÉCNICAS PARA LA REVELACIÓN DE INSIGHTS ................46 3.1.2 SEGMENTACIÓN DEL CONSUMIDOR ...................................64 3.1.3 HÁBITOS DE CONSUMO.........................................................70 3.1.4 MOTIVO DE COMPRA .............................................................76 3.1.5 NIVEL DE SATISFACCIÓN ......................................................78 3.1.6 RESPUESTA AL MIX DE MARKETING ...................................82 3.1.7 PERFIL DEL CONSUMIDOR....................................................88 3.2 COMPORTAMIENTO DEL CLIENTE INTERNO ...............................93 3.2.1 TÉCNICAS PARA LA REVELACIÓN DE INSIGHTS ................93 3.2.2 PERFIL DEL CLIENTE INTERNO ............................................102 3.3 ANÁLISIS DE LA GESTIÓN DE BRANDING....................................105 3.3.1 ESTÁNDARES DEL BRANDING ..............................................105 3.3.1.1 ESTÁNDARES DE LA MARCA NO NEGOCIABLES ........105 3.3.1.2 PROGRAMA S.U.R.F. (OFRECER DIVERSIÓN CON RESPONSABILIDAD)....................................................................106 3.3.1.3 BÁSICOS DEL FOH (FRONT OF HOUSE) .......................107 3.3.1.4 SEGURIDAD DE COMIDA (FOOD SAFETY)....................110 3.3.2 PERSPECTIVA DE LOS GERENTES SOBRE LA OPERATIVIDAD DEL BRANDING EN TGI FRIDAY’S ..................................................112 3.3.3 ENTREVISTAS A ENTRENADORES (COACH).......................134 3.3.4 VALOR DE MARCA ..................................................................147 3.3.4.1 Conciencia de Marca .........................................................147 3.3.4.2 Imagen de la Marca ..........................................................148 3.3.4.3 Fortaleza Financiera .........................................................149 3.3.4.4 Análisis Competitivo de la Marca ......................................150 3.4 IMPACTO EN LAS PREFERENCIAS DE LOS CONSUMIDORES ...152 3.4.1 PERCEPCIÓN DEL CONSUMIDOR FRENTE A LA MARCA TGI FRIDAY’S...........................................................................................152 3.4.1.1 Penetración de la marca ................................................152 3.4.1.2 Recordación de marca...................................................153 3.4.1.3 Productos más recordados ............................................154 3.4.1.4 Fidelización del Consumidor..........................................155 3.4.1.5 Perfil del Consumidor de TGI Friday’s ...........................156 3.4.2 PERCEPCIÓN DEL CLIENTE INTERNO FRENTE AL BRANDING INSTITUCIONAL................................................................................157 3.4.2.1 Evaluación del Cliente Interno .......................................157 3.4.2.2 Insight de marca – consumidor interno ..........................166 3.4.2.3 Perfil del Cliente Interno de TGI Friday’s .......................167 3.5 CONSTRUCCIÓN DE LA MARCA ....................................................168 3.5.1 BLOQUES CONSTRUCTORES DE MARCA ...........................168 3.5.1.1 Prominencia...................................................................168 3.5.1.2 Desempeño ...................................................................169 3.5.1.3 Imágenes .......................................................................171 3.5.1.4 Juicios............................................................................172 3.5.1.5 Sentimientos ..................................................................173 3.5.1.6 Resonancia....................................................................173 3.5.2 ETAPAS DE LA CONSTRUCCION DE MARCA ......................174 COMPROBACIÓN DE HIPÓTESIS .........................................................184 CONCLUSIONES.....................................................................................185 RECOMENDACIONES ............................................................................187 BIBLIOGRAFIA ........................................................................................189 ANEXOS ..................................................................................................192 INDICE DE IMÁGENES Imagen 3.1-1 ............................................................................................51 Imagen 3.1-2 ............................................................................................51 Imagen 3.1-3 ............................................................................................51 Imagen 3.1-4 ............................................................................................52 Imagen 3.1-5 ............................................................................................52 Imagen 3.1-6 ............................................................................................53 Imagen 3.1-7 ............................................................................................53 Imagen 3.1-8 ............................................................................................53 Imagen 3.1-9 ............................................................................................54 Imagen 3.1-10 ..........................................................................................54 Imagen 3.1-11 ..........................................................................................55 Imagen 3.1-12 ..........................................................................................55 Imagen 3.1-13 ..........................................................................................56 Imagen 3.1-14 ..........................................................................................57 Imagen 3.1-15 ..........................................................................................58 Imagen 3.1-16 ..........................................................................................58 Imagen 3.1-17 ..........................................................................................58 Imagen 3.1-18 ..........................................................................................58 Imagen 3.1-19 ..........................................................................................60 Imagen 3.1-20 ..........................................................................................60 Imagen 3.1-21 ..........................................................................................60 Imagen
Load more

Recommended publications
  • Miniaturas Y Cosmovisión En El Mundo Andino: Forma, Función Y Agencia
    MINIATURAS Y COSMOVISIÓN EN EL MUNDO ANDINO: FORMA, FUNCIÓN Y AGENCIA Carina Circosta Universidad de Buenos Aires Facultad de Filosofía y Letras [email protected] Palabras clave: Alasitas – Ekeko – miniaturas – agente mediador Presentación: las miniaturas en la fiesta - feria de Alasita, el ritual al Ekeko Las imágenes en miniatura se han registrado desde tiempos prehispánicos en la zona andina y en el Noroeste argentino, y son numerosas las evidencias que dan cuenta de la presencia de estos objetos en contexto ritual: fuentes coloniales, registros arqueológicos y relatos etnográficos nos hablan del “uso” de estos objetos en ceremonias domésticas, funerarias o chamánicas. No obstante, no hay sido estudiadas de manera sistemática por la historia del arte ni por la antropología. Esta presentación es parte del proyecto doctoral en el que estudio el uso y agencia de las miniaturas en la Feria de Alasitas, una fiesta del altiplano boliviano que hace más de una década se celebra también en la Ciudad de Buenos Aires. La celebración de Alasitas o Fiesta del Ekeko que se realiza cada 24 de Enero es una de las prácticas culturales que se pusieron en escena en la ciudad de Buenos Aires tras la llegada de inmigrantes bolivianos identificados con las culturas quechua y aymara. El ritual al Ekeko, dios de la abundancia, se realiza desde tiempos ancestrales en la zona del altiplano andino, en la actualidad tiene su epicentro en la ciudad de La Paz y en su versión local se organiza en varios espacios de la CABA1. En esta investigación me refiero a la realizada en la wak´a del Parque Avellaneda, por tratarse de un espacio ritual y legitimador de los pueblos originarios en el ámbito urbano.
    [Show full text]
  • MEDIA GUIDE LIMA 2019 PAN AMERICAN GAMES OPENING CEREMONY #Jugamostodos #Letsallplay
    MEDIA GUIDE LIMA 2019 PAN AMERICAN GAMES OPENING CEREMONY #jugamostodos #letsallplay AMAZING PERU! | Media Guide 4 INTRODUCTION FOREWORDS 3 PANAM SPORTS 7 THE LIMA 2019 PAN AMERICAN GAMES 8 AMAZING PERU! 9 SET DESIGN 10 OPENING CEREMONY SCENE BY SCENE 12 CREDITS MAIN PERFORMERS 44 LIMA 2019 CEREMONIES TEAM 45 Embargo The information contained in this media guide is embargoed until 19:00 Lima time EXECUTIVE TEAM 45 on 26 July 2019. CREATIVE TEAM 46 Please keep details of the Lima 2019 Pan American Games Opening Ceremony confidential until they appear in the show: surprises represent an important element of the experience for the audience, both in the stadium and at home. SPECIAL THANKS 47 AMAZING PERU! | Media Guide 5 The Pan American and Parapan American Games will be a true platform MARTÍN VIZCARRA President of the Republic of Peru for inclusion and equality” Dear friends from the 41 countries of the Americas and the world, The Pan American and Parapan American Games will be a true platform for welcome to the largest sports celebration in the continent! inclusion and equality, because they will showcase various disciplines and the diverse skills of our competitors. Peru, the home of great cultures and ancient history, welcomes the Lima 2019 XVIII Pan American and VI Parapan American Games with open arms. Dear athletes, on your shoulders rest the dreams of your people. You are bearers of hopes and dreams. We are happy to host this great sports event that, since its first edition in 1951, has been uniting countries of the Americas in healthy competition that highlights Starting today, we will witness your talent, we will share your joys and your tears talent, discipline, effort and perseverance.
    [Show full text]
  • FIELDSTAFF Reports
    WEST COAST SOUTH AMERICA SERIES Vol. XVII No. 4 (Bolivia) THE CONCEPT OF LUCK IN INDIGENOUS AND HISPANIC CULTURES by Ricliard W. Patch Bolivian beliefs about luck and destiny are clearly illustrated in the Feria de Alacilas, when people buy in miniature those objects they wish to possess in real- ity. The association of Alacitas with the Ekeko, a stylized dwarf-like figure laden with worldly goods, links present beliefs to precolonial ones. FIELDSTAFF Reports [RWP-2-'7O] WHSTCOASI LATIN AMKKKAS1 KIIS Vol. XVII No. 4 (Bolivia) THE CONCEPT OF LUCK IN INDIGENOUS AND HISPANIC CULTURES Alacitas and the Ekeko by Richard W. Patch March 1970 Do you wish to have an extra $2,083 during There is no such intriguing interpretation of Latin year? You may receive a bill of tender American Catholicism, particularly as it is mixed mised for this amount by the Feria de Alacitas with pre-Columbian beliefs, perhaps because the sending an addressed envelope, stamped with conclusions lead to ideas of predestined and ivian postage (1.40 pesos), to me at Casilla unalterable fate, indifference, and resignation to 50, La Paz, Bolivia. You will receive an Alacitas the will of an unknown. for 50 pesos (cincuenta pesos bolivianos) which I increase a thousand times in value during the Neither concept of destiny exists in pure form r to 50,000 pesos, or $2,083. The bills are apart, perhaps, from beliefs held by some individ- ted according to "the law of January 24." The uals who have become marginal in their own 083 will be yours if you believe in Alacitas and societies.
    [Show full text]
  • BOLIVIA FESTIVAL & EVENTS CALENDAR Festivity Or Event Location 2018 Rainy Season Is from December – March, and the Area Mo
    BOLIVIA FESTIVAL & EVENTS CALENDAR Festivity or Event Location 2018 Rainy Season is from December – March, and the area most affected in Throughout Bolivia December - March terms of trip planning is Salar de Uyuni or the salt flats. Though (Salar de Uyuni is the accessibility is more limited and routes change, with enough rain the salt most affected) flats take on a reflective quality that is other-worldly. Dry Season is from April - November, and the area most affected in Throughout Bolivia April - November terms of trip planning is Salar de Uyuni or the salt flats. You can expect (Salar de Uyuni is the to see remarkably vast expanses of pentagons of crystalline salt. most affected) Año Nuevo (New Year) is, like in other countries, celebrated with Throughout Bolivia Monday, January 1 friends and family dancing and eating (specifically pork). Expect shops to be closed. Día de la Fundacion del Estado Plurinacional (Foundation of the Throughout Bolivia Monday, January 22 Plurinational State) is celebrated in Bolivia as a second independence day after it was declared a national holiday in the early 2000’s. Expect shops to be closed. Alasitas is a month long event to honor Ekeko, the Aymara God of Throughout Bolivia – January abundance, and has been declared a UNESCO Intangible Cultural Especially in La Paz Heritage of Humanity. Celebrated mostly in La Paz, people have shamans bless miniature versions of goods they would like to give someone else, and then it is said the recipient will get the real object in the following year. Aniversario de Oruro (Anniversary of Oruro) is a regional holiday.
    [Show full text]
  • El Ekeko: Un Misterio Boliviano
    El Ekeko: Un misterio boliviano Chapter & Cover Art by Andrea Bacca by Katie A. Baker Edited by Carol Gaab El Ekeko: Un misterio boliviano Copyright © 2016 by TPRS Publishing, Inc. All rights re- served. No part of this book may be reproduced or trans- mitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without ex- press written consent from TPRS Publishing, Inc. TPRS Publishing, Inc. P.O. Box 13409 Chandler, AZ 85248 800-877-4738 [email protected] ~ TPRstorytelling.com ISBN: 978-1-940408-89-7 A NOTE TO THE READER This fictitious novel is based on fewer than 200 high- frequency words in Spanish. It contains a manageable amount of vocabulary and numerous cognates (words that are similar in two languages), making it an ideal read for beginning language students. All vocabulary is listed in the glossary at the back of the book. Keep in mind that many words are listed in the glossary more than once, as most appear throughout the book in various forms and tenses. (Ex.: I go, he goes, let’s go, etc.) Vocabulary that would be con- sidered beyond a ‘novice’ level is footnoted within the text, and their meanings given at the bottom of the page where each occurs. The opinions and events in this story do not reflect or represent the opinions or beliefs of TPRS Publishing, Inc. or Fluency Matters. This novel is intended for education- al entertainment only. We hope you enjoy reading it! Índice Characters & Names .
    [Show full text]
  • Bolivia Festival & Events Calendar
    PERU FESTIVAL & EVENTS CALENDAR Jr. Schell 237 Of. 602, Miraflores, Lima 18, Perú T+51 (1) 651 2424 F +51 (1) 651 2426 [email protected] www.aracari.com BOLIVIA FESTIVAL & EVENTS CALENDAR www.aracari.com Jr. Schell 237 Of. 602, Miraflores, Lima 18, Perú T+51 (1) 651 2424 F +51 (1) 651 2426 [email protected] www.aracari.com FESTIVITY OR EVENT RAINY SEASON is from December – March, and the area most affected in terms of trip planning is Salar de Uyuni or the salt flats. Though accessibility is more limited and routes change, with enough rain the salt flats take on a reflective quality that is other-worldly. Location: Throughout Bolivia (Salar de Uyuni is the most affected) Date: December - March DRY SEASON is from April - November, and the area most affected in terms of trip planning is Salar de Uyuni or the salt flats. You can expect to see remarkably vast expanses of pentagons of crystalline salt. Location: T Throughout Bolivia (Salar de Uyuni is the most affected) Date: April - November AÑO NUEVO (New Year) is, like in other countries, a midnight party with friends or family. Most businesses are closed. Location: Throughout Peru Date: Wednesday, January 1 DÍA DE LA FUNDACION DEL ESTADO PLURINACIONAL (Foundation of the Plurinational State) is celebrated in Bolivia as a second independence day after it was declared a national holiday in the early 2000’s. Expect shops to be closed. Location: Throughout Bolivia Date: Wednesday, January 22 ALASITAS is a month long event to honor Ekeko, the Aymara God of abundance, and has been declared a UNESCO Intangible Cultural Heritage of Humanity.
    [Show full text]
  • My Life Story Reynaldo J. Gumucio
    My Life Story Reynaldo J. Gumucio Ethnic Life Stories 2003 1 Reynaldo Gumucio José L. Gumucio, Storykeeper Ethnic Life Stories 2003 2 Reynaldo Gumucio Acknowledgement As we near the consummation of the Ethnic Life Stories Project, there is a flood of memories going back to the concept of the endeavor. The awareness was there that the project would lead to golden treasures. But I never imagined the treasures would overflow the storehouse. With every Story Teller, every Story Keeper, every visionary, every contributor, every reader, the influence and impact of the project has multiplied in riches. The growth continues to spill onward. As its outreach progresses, "boundaries" will continue to move forward into the lives of countless witnesses. Very few of us are "Native Americans." People from around the world, who came seeking freedom and a new life for themselves and their families, have built up our country and communities. We are all individuals, the product of both our genetic makeup and our environment. We are indeed a nation of diversity. Many of us are far removed from our ancestors who left behind the familiar to learn a new language, new customs, new political and social relationships. We take our status as Americans for granted. We sometimes forget to welcome the newcomer. We bypass the opportunity to ask about their origins and their own journey of courage. But, wouldn't it be sad if we all spoke the same language, ate the same food, and there was no cultural diversity. This project has left me with a tremendous debt of gratitude for so many.
    [Show full text]
  • El Ekeko: Un Misterio Boliviano Misterio Un Ekeko: El El Ekeko: Un Misterio Boliviano Misterio Un Ekeko: El
    Ekeko-cover_novel cover 12/12/16 5:47 PM Page 1 El Ekeko: Un misterio boliviano El Ekeko: Un misterio boliviano by Paco is disappointed when his mother suggests that he replace his worn-out shoes with his grand- Katie A. Baker father’s old boots. He reluctantly goes to the closet and gradually realizes that the closet holds much more than his grandfather’s old boots and a box of letters. Hidden among his grand-father’s pos- sessions is a gift that has potential to bring some startling surprises and unexpected consequences. ElEl Ekeko:Ekeko: FluencyMatters.com UnUn misteriomisterio bolivianoboliviano Fluency Matters Fluency Matters BARCODE El Ekeko: Un misterio boliviano Cover Art by Irene Jimenez Casasnovas Chapter Art by Andrea Bacca by Katie A. Baker Edited by Carol Gaab El Ekeko: Un misterio boliviano Copyright © 2016 by Fluency Matters. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any informa- tion storage or retrieval system, without express written consent from Fluency Matters. Fluency Matters P.O. Box 13409 Chandler, AZ 85248 800-877-4738 [email protected] ~ www.FluencyMatters.com ISBN: 978-1-940408-89-7 A NOTE TO THE READER This fictitious novel is based on fewer than 200 high- frequency words in Spanish. It contains a manageable amount of vocabulary and numerous cognates (words that are similar in two languages), making it an ideal read for beginning language students. All vocabulary is listed in the glossary at the back of the book.
    [Show full text]
  • 5012774 MUSEF BCB CATALOGO ALASITAS.Indd
    1 ALASITAS Donde crecen las illas Varinia Oros Rodríguez Museo Nacional de Etnografía y Folklore Fundación Cultural del Banco Central de Bolivia La Paz, Bolivia. 2017 2 Oros Rodríguez, Varinia Alasitas. Donde crecen las illas.-- Varinia Oros Rodríguez.-- La Paz: MUSEF, 2017.-- 1a. ed. 276 p: 414 fotos; 30 cm. D. L.: 4-1-11-17 P.O. ISBN: 978-99974-899-4-4 /ILLAS/EKEKO/MINIATURAS/ALASITAS/RITUALES AYMARAS/RITUALES INDÍGENAS/ PATRIMONIO CULTURAL//PRODUCCIÓN ARTESANAL/PERIÓDICOS/ARQUITECTURA/ECONOMÍA/ /TECNOLOGÍA/ECONOMÍA/BILLETES/VIDA SOCIAL/ALIMENTOS/HISTORIA - LA PAZ/COSTUMBRES/ /CULTURA SOCIAL/ CDD 745.5 ALASITAS. Donde crecen las illas Varinia Oros Rodríguez BANCO CENTRAL DE BOLIVIA Pablo Ramos Sánchez: Presidente Sergio Velarde Vera: Vicepresidente Álvaro Rodríguez Rojas: Director Luis Fernando Baudoin Olea: Director Ronald Polo Rivero: Director Walter Abraham Pérez Alandia: Director Álvaro Romero Villavicencio: Secretario FUNDACIÓN CULTURAL DEL BANCO CENTRAL DE BOLIVIA Cergio Prudencio Bilbao: Presidente Susana Bejarano Auad: Vicepresidenta Natalia Campero Romero: Consejera Benedicto Willcarani Villca: Consejero Esteban Ticona Alejo: Consejero Ignacio Mendoza Pizarro: Consejero Derecho editorial: © Musef Editores La Paz: Calle Ingavi 916, teléfonos: (591-2) 2408640, Fax: (591-2) 2406642, Casilla Postal 5817, www.musef.org.bo, [email protected] • Sucre: Calle España 74, teléfono y fax: (591-4) 6455293 © Varinia Oros Rodríguez Directora del MUSEF: Elvira Espejo Ayca Autora: Varinia Oros Rodríguez Fotos: Colección Alasitas del MUSEF con las excepciones anotadas. Fotógrafo: Tony Suárez, con las excepciones anotadas. Diseño gráfi co y diagramación: Karen Ledezma Corrección de estilo: Eva Carvajal. Impresión: Artes Gráfi cas Sagitario Srl. Depósito legal: 4-1-11-17 P.O.
    [Show full text]
  • Los Grandes Logros Económicos De Bolivia Hicieron Muy Pesado El Q’Uepi Del Ekeko
    RECLAME GRATIS con esta edición EL PERIODIQUITO de distribución gratuita La Paz /ENERO/2014 Número 2/ OTRO AÑO DE CRECIMIENTO ECONÓMICO El diosecillo de la abundancia casi no llega este año, tuvo que comprar un cuadratrack Los grandes logros económicos de Bolivia hicieron muy pesado el q’uepi del Ekeko CRECIMIENTO ECONÓMICO 6,5% Págs. 6-7 La economía del país sigue creciendo, para pesar de quienes serruchan al país Zoom econ. Rubén Juan Lucho Lentilla Ranking Roscas Des Granado pide año de 500 de los ofrece viajes teme a días para invertir más gratis a la Lucho presupuesto más de “media luna” Serrucho municipal 2013 Página 4 Página 6 Página 9 Página 18 02 / Opinión La Paz /ENERO/2014 EDITORIAL OPINIÓN El gran crecimiento de la economía pone Pitufialdea en apuros a las miniaturas de Alasita Paceña os bolivianos entendemos y conocemos los alcances de la fiesta de la Ala- Había una vez, en el sita, un espacio que tenemos dentro nuestras costumbres y tradiciones municipio de la Pitufial- para pedirle al Ekeko, el Dios de la Abundancia, que nos dé platita, pro- dea Paceña, un alcalde de Lgreso, salud y hasta una parejita que nos quiera mucho. nombre Gárgamel, quien para ganarse la confianza En la Alasita compra- Las dificultades se hicie- Las cifras se han respe- y el cariño de los aldea- mos y creamos cositas en ron aún más complejas por- tado, para que nuestro Eke- nos aprobó el famoso miniatura que simbolizan y que si bien está permitido ko realmente esté cargado “perdonazo”, un premio a representan lo que de ver- bromear, satirizar e ironizar y q’uepichado con todo el los pitufos más morosos e dad quisiéramos tener.
    [Show full text]
  • LATIN Amfrican MUSIC: a Comipendium of BIBLIOGRAPHICAL AIDS for TEACHERS
    11 LATIN AMfRICAN MUSIC: A COMiPENDIUM OF BIBLIOGRAPHICAL AIDS FOR TEACHERS THESIS Presented to the Graduate Council of the North Texas State Teachers College in Partial Fulfillment of the Requirements For the Degree of MASTER OF MUSIC By Lillian Sullivan Kee, B.S., M. A. Denton, Texas May, 1944 JL L " TABLE OF CONTENTS Chapter Page I. INTRODUCTION, DESCRIPTION AND NIEED OF THE PROBLEM . 1 II. SOCIAL SCIENCE STUDY UNITS . 0 . II III.s PROGRAMS, FIESTAS, PAN AMERICAN DAY 26 IV. OTHER ALLIED ARTS: COSTUPS, DRAMAS, GAMES, FOODS, DANCES . .. 42 V. MUSIC: VOCAL, INSTRUMENTAL, RADIO. 69 VI. FILMS AiD MUSIC RECORDS . 101 APPENDICES 0 . 0 0 0 . 0 0 0 0 . 0 0 . 0 0 127 iii CHAPTER I INTRODUCTION, DESCRIPTION AND NEED OF THE PROBLEM In this bibliography an attempt has been made to fur- nish references to teachers that may assist them to develop in the students: (1) an attitude of friendly interest which will help to link the Americas in mutual respect and to promote a better understanding of problems to be met; (2) to gain an understanding and appreciation of the back- ground of South American culture of today; (3) to become familiar with the folk music as well as the concert, both vocal and instrumental. The outcomes should result in an appreciation of the meaning of the term "good neighbor", and an appreciation of resemblances between the peoples of North, Central, and South America, and a knowledge of the historical factors that affect life in the different sections of these coun- tries and a knowledge of the products of the various coun- tries.
    [Show full text]
  • BOLETÍN N°5 Mayo 2013 Botschaft Von Bolivien
    BOLETIN N°5 mayo 2013 Embajada del Estado Plurinacional de Bolivia Botschaft des Plurinationalen Staates Bolivien MAYO 2013, N°5 BOLETÍN DE LA EMBAJADA NEWSLETTER DER BOTSCHAFT CONTENIDO INHALT CIERRE DE LA MUESTRA DE CINE BOLIVIANO (p.3) ABSCHLUSSVORSTELLUNG DER BOLIVIANISCHEN FILMREIHE (S.3) SALIÓ UN CONTENEDOR DE AYUDA MÉDICA PARA BOLIVIA (p.5) CONTAINER MIT MEDIZINISCHEM MATERIAL FÜR BOLIVIEN ABGESCHICKT (S.5) “AYUDA MÉDICA PARA BOLIVIA E.V.” (p.7) MEDIZINISCHE HILFE BOLIVIEN E.V. (S.7) CONVERSATORIO - LA NUEVA CONSTITUCIÓN Y LA SITUACIÓN ACTUAL EN BOLIVIA (p.9) DISKUSSIONSABEND ZUR NEUEN VERFASSUNG UND AKTUELLEN SITUATION IN BOLIVIEN (S.9) BOLIVIA SE LUCIÓ EN EL CARNAVAL DE LAS CULTURAS EN BERLÍN (p.12) STARKER AUFTRITT BOLIVIENS BEIM KARNEVAL DER KULTUREN IN BERLIN (S.12) CONVOCATORIA - DÍA MUNDIAL DE LA MORENADA (p.14) AUFRUF ZUM INTERNATIONALEN TAG DER MORENADA (S.14) NEGOCIACIONES INTERGUBERNAMENTALES ENTRE BOLIVIA Y ALEMANIA EN LA PAZ (p.15) REGIERUNGSVERHANDLUNGEN ZWISCHEN BOLIVIEN UND DEUTSCHLAND IN LA PAZ (S.15) ALEMANIA COMPROMETE APOYO ECONÓMICO HASTA 2014 PARA LA LUCHA ANTIDROGA DE DEUTSCHLAND SAGT WIRTSCHAFTLICHE HILFE FÜR BOLIVIA (p.16) BOLIVIENS ANTI-DROGENKAMPF BIS 2014 ZU (S.16) BOLIVIA EN EL FESTIVAL “ALL NATIONS” CON BOLIVIEN BEIM “ALL NATIONS” FESTIVAL MIT “ALASITAS “ALASITAS Y EL EKEKO” (p.18) UND DEM EKEKO” (S.18) GESTIONES PARA LA REPATRIACIÓN DE LA ILLA DEL INITIATIVE BOLIVIENS ZUR RÜCKFÜHRUNG DER EKEKO- EKEKO (IQUIQU) (p.22) STATUE IN SEINE HEIMAT (S.22) EN BREVE (p.25) KURZNACHRICHTEN (S.25) BOLIVIANOS/AS EN ALEMANIA (p.27) BOLIVIANER/INNEN IN DEUTSCHLAND (S.27) AGENDA (p.28) TERMINE (S.28) MAYO 2013, N°5 La Embajada en Berlín ElIzabeTh SalgueRO CarRIllO Embajadora/Botschafterin Diana SuaRez MaTTaR Dra.
    [Show full text]