Models That Make You Feel More Comfortable for You to Show Your Strength

ESSENCE MAGAZINE PV2021

#ThePowerOfYourEssence

SS2021

The power of your essence® MODELS THAT MAKE YOU FEEL MORE COMFORTABLE FOR YOU TO SHOW YOUR STRENGTH. COME AND TAKE A LOOK!

FASHION | LIFESTYLE | BEHAVIOR | TIPS | CHAT AND MUCH MORE01 GOOD NEWS SUMMARY

Cristine PICCADILLY BUNION Grings Carmen 542104 Nogueira 22. CAMPAIGN THE POWER OF YOUR ESSENCE PICCADILLY COMPANY CEO

04. MAXI FUNCTIONAL FOOTWEAR 21. LOOKS NATURAL TOUCH We are going through a moment of major learning 06. WISH VINTAGE BLUE 22. CAMPAIGN THE POWER OF YOUR ESSENCE and transformation. And our choice has been to find out, from out of everything that is going on 08. INSPIRATION AGELESS 32. TRENDY SQUARED TOES how we can become better people, professionals 10. TREND LIGHT SPOT 34. EDITORIAL CONVENIENCE and also a better PICCADILLY. 11. INSIPIRATION DO YOU BELIEVE IN MAGIC? MAKES A DIFFERENCE 12. WELL-BEING RELAXING MOMENT 36. TECHNOLOGY CARE FOR YOUR FEET And it couldn’t be different with our beloved 13. TREND CAMILA 40 YEARS 40. REAL STORY FEMALE LEADERSHIP PICCADILLY magazine! Facing this digital transformation we are experiencing (and 14. CULTURE READ ON THE BLOG 41. FEATURED EASY FIT EVOLVING enjoying), we understand that our magazine could 15. FEATURED FLAT SANDALS 42. SO.SI MOVEMENT AND FREEDOM become much more interactive, making it easier 16. TREND BLACK + VANILLA 44. EDITORIAL COLORS OF THE SEASON for you to purchase the products you may desire. 17. LOOKS ANIMAL PRINT 46. FEATURED YOUR NUDE TONE 18. EDITORIAL CHARM IN THE DETAILS 47. UP - PICCADILLY UNIVERSE We are looking forward to having a feedback from 20. FEATURED TIE-DYE 49. NOVELTY PICCADILLY ANTIVIRAL

LEARNING & & LEARNING you sharing your experience and suggestions with us. You, our consumer, you are the one who inspires and encourages us to keep moving forward, always evolving, seeking to offer the best products and services to help you feel even more You will know the Essences Collection novelties throughout the complete, self-confident and happier. A new way magazine. They are beautiful and comfortable models that can be purchased right here, within a few clicks. Take a look at the steps to buy! to make sure you get your PICCADILLY in a super convenient way! Hope to talk to you soon, take care! 01. SELECT THE SHOES THAT YOU HAVE LIKED AND ADD TO THE SHOPPING CART 02. CLICK ON “ VIRTUAL STORE” 03. YOU WILL BE DIRECTED TO OUR STORE TO FINISH THE PURCHASE WWW.PICCADILLY.COM.BR PRESIDENTE CRISTINE CAMILA GRINGS NOGUEIRA | VICE-PRESIDENTE ANA CAROLINA GRINGS | CONSELHO DE ADMINISTRAÇÃO 04. FILL IN YOUR INFORMATION AND PICK THE PAYMENT METHOD THAT BEST SUITS YOU ANA PAULA GRINGS, GEOVANA DONELLA, MARCELO FAVIEIRO, MARLON ALMIRO GRINGS E MICHEL GUTO GRINGS | DIRETORA DE MARKETING CRISTINE CAMILA GRINGS NOGUEIRA DIRETORA DE DESENVOLVIMENTO ANA CAROLINA GRINGS | DIRETORA ADMINISTRATIVA E FINANCEIRA ANA PAULA GRINGS | DIRETOR INDUSTRIAL RENATO KLEIN | DIRETOR DE COMPRAS JOSUÉ 05. ALL SET! NOW JUST WAIT FOR THE PRODUCTS TO ARRIVE CAREFULLY AND SAFELY AT YOUR HOME CONSUMER’S KEEP IN TOUCH WITH US: LEANDRO KUNST | DIRETOR COMERCIAL RICARDO CHAMBERLAIN ALARCON ENCHANTMENT SERVICE [email protected] FOLLOW US ON +55 51 3549 9600 SOCIAL NETWORKS You can browse the magazine and buy your products as many times as you wish. Enjoy it!

02 03 PICCADILLY MAXI

Functional The only Brazilian footwear footwear that makes with certified your body technology by work in ANVISA your favor.

PICCADILLY MAXI Isa 624003

It features an exclusive biofiber blanket, which transforms the body heat into long infrared rays, improving blood microcirculation.

MAXI also brings benefits to sore, tired and swollen legs and feet and it even prevents varicose veins. Try it and feel the difference!

PICCADILLY MAXI Isa 624003

WATCH STIMULATES PREVENTS RELIEVES ELIMINATES PREVENTS BLOOD SWELLING PAINS TOXINS VARICOSE THE VIDEO CIRCULATION VEINS 04 05 DESIRE LOOKS

THE TONE WILL BRING A TOUCH OF LIGHTNESS BLUE AND SERENITY TO THE vintage SEASON’S CLOTHING. TAKE A LOOK AT THE TIPS WE HAVE SORTED AND CREATE YOUR OWN COMBINATIONS! BLUE

PICCADILLY vintage Alice 408168 FOR WORK FOR LEISURE Bet on neutral productions, such as Wear the models with denim skirt and tailored shorts and shirt. That way, you T-shirt. The result is fashionable and let the color dot be on the feet. quite laid-back!

PICCADILLY Mari 418032

BLUSH MAC EARRING RENNER

PICCADILLY MAXI Paula 744100

SHIRT T-SHIRT RENNER HERING Manu'sTIPS

PICCADILLY Iara 458013 BELT SCARF CRIS BARROS OSKLEN

SHORTS SHORTS RIACHUELO FARM SHOES ARE EASY TO WEAR AND GO WELL ON DIFFERENT OCCASIONS. CHECK OUT MANU’S TIPS! → elegant laid-back

06 07 INSPIRATION

STYLIST HELENA SHARGEL IS AN AGELESS WOMAN, WHO DOES NOT DEFINE HERSELF AGELESS BY AGE. SHE BEGAN HER ENTREPRENEURSHIP Helena AT 79, SOON AFTER RETIRING. WHAT’S Schargel HER PROJECT? PICCADILLY: How to get out of ‘invisibility’ and discover new AN UNDERWEAR interests? COLLECTION FOR HS: We should never ‘pause’ our lives after having children and WOMEN OVER 60, IN grandchildren. Quite the opposite, WHICH SHE WAS THE we must, go after our old (or even new!) dreams. Consequently, MODEL. getting out of invisibility.

Making this dream come true is PICCADILLY: How should we deal Helena’s encouragement for other with our dreams? women to get out of invisibility and HS: Dreams never grow old! reinvent themselves. Take a look at Especially if we start by putting our chat with her and get inspired! them into practice, step by step. We should never set them aside.

PICCADILLY: How does the process of setting free from aging labels happen? HS: With self-confidence: believe Dreams never in yourself and never let your age grow old! define you. PICCADILLY: What is the life’ motto Especially if we ‘ of an ageless woman? start by putting HS: I want, I may, I can! PICCADILLY: What would you tell them into practice. women who are giving a different meaning to their age? ← WATCH THE VIDEO WATCH THE video

08 09 TREND INSPIRATION

DAMO WANG DO YOU

PICCADILLY Gabi 508021 BELIEVE IN LIGHT magic?

THIS WAS THE QUESTION ON THAIS point LUZIA SOCIAL NETWORKS, A VERY DO YOU KNOW THAT SEASON’S STRONG AND RESILIENT WOMAN. PECULIAR LIGHT COLOR? IT IS PRESENT IN THE SAFFRON MODELS Thais was born with a rare disease AND WILL BRIGHTEN UP YOUR called osteogenesis imperfecta, a OUTFITS WITH STYLE! condition also known as “brittle bone disease”. This color allows endless combinations. You can wear the shoes with more neutral pieces, PICCADILLY making the feet stand out or bet on 749028 Silvana clothes with other intense colors, such as pink and orange. The result One of her dreams was to find a pair is amazing! of red pumps, size 28 (Brazilian size), so that she would feel even more beautiful and powerful. When we heard about her wish, we used our magic wand and made the shoes especially for her. That was our way of saying that we believe in magic and in an increasingly inclusive world. DADA

PICCADILLY Click here PICCADILLY 408163 CHECK OUT THE FULL Alice SIES SOFTSTEP | BUNION MARJAN Vivi 562040 STORY ON OUR BLOG

10 11 WELL-BEING HISTÓRIA

THAT SELF-CARE ROUTINE IS ALWAYS WELCOME, RIGHT? Camila SO, WE HAVE SORTED SOME REENERGIZING TIPS FOR YOU TO RELAX PUT THEM INTO PRACTICE. TAKE A moment LOOK! YEARS PICCADILLY HOME Camila 503101

4O Camila is a heroine who keeps strong and COMFORT FROM reinvents itself. Everything to meet the Daily Skincare GENERATION TO needs of those who keep you company. Set aside a few minutes to take Meditation This time, it has joined the Home line to care of the skin. Do this after bath You don’t have to be an expert in GENERATION bring more comfort to home. and get a refreshment and well- meditation to bring that experience to being feeling. your daily life. There are apps that help The models are light, flexible, convenient 1 you in the first steps and make you feel That’s Camila, a line that has been and can be worn as soon as you wake up. 1 — WASH YOUR FACE WITH A GEL SUITABLE 3light and relaxed. following our footsteps for 40 years. Open the doors of your home to Camila FOR YOUR SKIN TYPE; In this period of time, it has closely Home and feel the power of comfort! 2 — APPLY A FAST-ABSORBING MOISTURIZER; SATTVA — GUIDED MEDITATION watched the changes of the modern READ ON THE BLOG → FOR YOU TO START SELF- 3 — GENTLY MASSAGE THE PRODUCT WITH KNOWLEDGE. woman and several world events. YOUR FINGERTIPS; *available for Android and iOS

4 — WAIT A FEW SECONDS UNTIL IT IS 5 MINUTES — IN JUST A FEW 1980 1990 COMPLETELY ABSORBED; MINUTES YOU SLOW DOWN AMID CHECK OUT THE THE RUSH. 5 — APPLY YOUR SUNSCREEN; *available for Android and iOS EVOLUTION OF 6 — IF YOU WISH, PUT ON SOME MAKEUP. CAMILA OVER TIME: SMILING MIND — MEDITATIONS DIVIDED BY AGE GROUP. AN APP FOR THE WHOLE FAMILY. 2005 2002 1995 *available for Android and iOS Honey and sugar mask If you have some free time to take care of your skin, try homemade masks like this one made from honey and sugar. Besides acting as an exfoliator, 2010 2015 2020 it moisturizes as well. It is super easy to make it: in a container, mix a tablespoon of honey with2 a spoonful of sugar. Then just apply on the face in circular motion. Leave it for 10 minutes and remove with lukewarm water.There are many PICCADILLY Camila 500250 masks options for you to make at home and with a few ingredients: detox, illuminating, antioxidant.

TAKE A LOOK AT THESE 5 TIPS FROM INFLUENCER SHALL WE REMEMBER? POST A PHOTO OF A MODEL FROM PAST Click here @ANALIDIALOPESS. AND CHOOSE YOUR FAVORITE! #tbt COLLECTIONS AND TAG @CalcadosPiccadilly AND #TbtCamila

12 13 CULTURE HIGHLIGHT READ ON THE FLAT SANDALS blog ! Content 5 influencers who will accompany your walks. TAKE A LOOK! → Books Wild is the story of a woman in search of restarting. Che- ck it and other books that will inspire you. SEE MORE →

PICCADILLY GABI 508020 How about series marathon with strong and inspiring women? LIGHT AND PERFECT FOR THE HOTTEST DAYS, THESE SANDALS EXPRESS SUMMER. CLICK HERE AND CHOOSE THEY VALUE YOUR FEET AND HAVE ALL THE CONVENIENCE YOU ARE LOOKING Series YOUR FAVORITES → FOR. THE MODELS ALSO MAKE YOU WALK FREELY AND COMFORTABLY.

14 15 TREND OUTFITS TIPS

CHLOÉ YEAR COMES OUT, YEAR COMES IN AND THE ANIMAL PRINT KEEPS BEING A MUST- HAVE IN THE WARDROBE. THIS

PICCADILLY SEASON, THE SPOTLIGHT MAXI | JOANETE IS ON THE PYTHON SNAKE, Fernanda 147162 A DELICATE AND FULL OF PERSONALITY BET.

PICCADILLY BLACK+ Natália 514029 ANIMAL print FOR WORK FOR LEISURE Combine the shoes with blouse and The romper is a key piece in the vanilla pencil skirt. You will create a modern and compositions. Choose your model and sophisticated look at the same time. combine it in a very light composition! THE VANILLA AND BLACK COLORS COME TOGETHER TO BRING EVEN MORE ELEGANCE TO YOUR DAYS. POWERFUL AT THE RIGHT AMOUNT, THE MODELS Manu'sTIPS PICCADILLY GO WELL IN MORE CLASSIC Sofia 463016 OUTFITS SUCH AS TAILORING OR EARRING STRUCTURED FABRICS. RENNER

Bet on these shoes and have PICCADILLY chic and timeless models at your Silvana 749029 disposal! PICCADILLY Jessica 996003 BLOUSE A sophisticated BE MITRE combination

BRACELET ALBERTA ALBERTA FERRETI SWAROVSKI

PICCADILLY PENCIL SKIRT LIPSTICK ROMPER SOFTSTEP | LAFORT O BOTICÁRIO AMARO BUNION PICCADILLY 562043 SO.SI Vivi PICCADILLY Patricia S008004 Paula 744099 elegant laid-back

16 17 EDITORIAL CHARM IN herringbone WITH EARTHY TONES, THE MODELS HAVE A MORE EVERY NATURAL DESIGN AND ARE detail SUPERVERSATILE, THEY CAN BE THEY ARE BEAUTIFUL MATCHED WITH EVERYTHING. AND CHARMING, PERFECT FOR EVERY MOMENT IN YOUR DAY.

PICCADILLY Carmen 542106

PICCADILLY MAXI Bruna 278045

PICCADILLY MAXI Bruna 278050

PICCADILLY MAXI Sara 322023

PICCADILLY MAXI Isa 624001

PICCADILLY MAXI white Paula 744102 croc FASHIONABLE AND MODERN, THE COMBINATION BRINGS PLENTY OF BEAUTY TO ELEGANT OR LAID-BACK PRODUCTIONS.

18 19 IN HIGH DEMAND OUTFIT TIPS

THE THE WEAVES BRING A HANDCRAFTED FEELING PICCADILLY DESIRED Iara 458009 AND WILL BE SUPER PRINT IS TRENDY HIGH IN THE SUMMER. IN SHOES, THEY BACK APPEAR SUBTLY AND MAKE FASHION FANCIER NATURALLY.

PICCADILLY Paola 566005 NATURAL touch FOR WORK FOR LEISURE Bet on the models with crop pants and If you plan to enjoy the relaxing moments, puff sleeves blouse. wear shoes with a medium length relaxed fitting dress.

PICCADILLY Ana 274054

SUNGLASSES VIVARA PICCADILLY Jessica 996001

BLOUSE LE LIS BLANC PICCADILLY BUNION Cecilia 540282

Successful once again, tie-dye will color your NECKLACE outfits on the right SALINAS amount. The trend has a unique style and, brings LIPSTICK DRESS CROP PANTS REVLON MY BASIC good vibes to your AMARO everyday life through PICCADILLY HOME fashion. Bet on it! Camila 503102 elegant LEARN MORE ABOUT THE TREND ON THE BLOG → laid-back

20 21 CAMPAIGN

WE HAVE INVITED FOUR WOMEN TO REVEAL THEIR ESSENCE. AT THIS MOMENT OF REFLECTION, THEY REDISCOVERED THEIR GREATEST POWERS AND LEARNING. GET INSPIRED AND SHOW YOUR STRENGTHS YOURSELF TOO!

the power of your essence

SS2021

22 23 WATCH THE VIDEO MY LIGHT WHICH REFLECTS MY truth®

#ThePowerOfYourEssence

PICCADILLY @MaysaBonissoni Cris 428028 by: herself

JOURNALIST AND HOSTESS

24 25 WATCH THE VIDEO

UPHOLD MY INDIVIDUALITY TO ALWAYS BE authentic ®

#ThePowerOfYourEssence

PICCADILLY Paola 566005 @SaraGiordana by: herself

PICCADILLY ASSOCIATE

26 27 More WATCH THE VIDEO for you. WHEREVER I G O , I SPREAD

happiness®

#ThePowerOfYourEssence

PICCADILLY ENERGY @SandraTeschner Jéssica 996013 by: herself

HAPPINESS EXPERT

28 29 WATCH THE VIDEO LOOK AT EACH OTHER WITH THE SAME ATTENTION AS I LOOK AT MYSELF empathy®

#ThePowerOfYourEssence

PICCADILLY Taci 739013 @TacianaBecker by: herself

PICCADILLY ASSOCIATE

30 31 IN HIGH DEMAND IN HIGH DEMAND Square 1 Toe Comfort The 90’s trend is certainly back in urban fashion! Successful among the celebri- ties, The Square toe adds a chic and quite PICCADILLY and beauty! Iara 458012 stylish way to clothing. It is presented in different models and is a good choice for those who want to wear a fashion item without getting too risky. It’s worth a bet!

PICCADILLY

it’s a trendy! a it’s Alice 408166

PICCADILLY PICCADILLY MAXI PICCADILLY MAXI | BUNION 322125 Isa 624004 Grazi 553062 Sara

PICCADILLY 2 Chanel Cris 428025 Created by Coco Chanel, the shoe style is one of the greatest classics in the fashion world. It became popular in the 50s and classic 60s, and keeps being cherished to this day. Chanel is renewed every season just like Wedges good classic shoes do. And in this season, 3 it gets an even more modern and elegant Wedges are part of a comfortable fashion touch. PICCADILLY and does not keep the style aside. In addi- Cris 428027 tion to providing a few centimeters more, it is a playful piece that goes well on different occasions. It can be an adequate choice to thin heels at more formal events or a great partner PICCADILLY to accompany you when going out. MAXI PICCADILLY PICCADILLY Sara 322022 Daiana 114032 Lilian 153056

32 33 EDITORIAL Comfort Convenience Flats THAT MAKES JUST LIKE SUMMER, THE FLAT SOLES MODELS ARE SUPER A DIFFERENCE COMFORTABLE AND SHOES THAT MAKE THE OUTFITS LAID-BACK. PERFECT EASIER AND BRING AN EXTRA DOSE FOR THE HOTTEST DAYS. OF STYLE.

PICCADILLY PICCADILLY Gabi 508020 Maria 251058

Mules CONVENIENT AND PICCADILLY 144071 VERSATILE, THE MODEL Eva PICCADILLY ADAPTS TO ANY STYLE Mari 418033 AND STILL HAS A DESIGN THAT CARRIES BEAUTY AND ELEGANCE.

34 35 PICCADILLY TECH PICCADILLY TECH

PICCADILLY TECHNOLOGIES SPA 568030 NO FOOTWEAR TREATS that will take YOU SO WELL Two relaxing insoles • care of your feet Massages your feet at every step • Moisturizes and scents your • feet continuously

PICCADILLY HEEL SPUR Rosa 561025

MORE ENERGY AT EVERY STEP PICCADILLY • Activates blood circulation ENERGY • Made in wider shapes Jéssica 996.014 • Absorbs up to 87% of impact • Have special cushioning • Prevents knee joint pain • Avoid tightening • Relaxes legs and feet • Relieve pain caused by impact

PICCADILLY BUNION Vivi 562043

MORE COMFORT AND LIGHTNESS FOR YOUR DAY PICCADILLY Materials that increase elasticity • SOFTSTEP Adri 979002 Absorbs impacts • Does not tighten the bunion region • Reduces friction and pressure • Minimizes heat • Distributes plantar pressure • Prevents pain • Prevents pain and callosities •

36 37 Perfect models for professionals who spend many hours standing up or take long shifts.

MORE THAN BUSI COMFORT, PERFECT FIT. TRY IT!

NESS LIGHTNESS AND FLEXIBILITY

STABILITY WHEN WALKING

HUMIDITY AND TEMPERATURE line CONTROL YOUR DAY SMART BECOMES EVEN MEASUREMENTS MORE ENJOYABLE EXTRA WHEN YOUR STEPS SOFT FINISH ARE FOLLOWED BY

COMFORT. IMPACT ABSORPTION

PICCADILLY PICCADILLY Deise 130185 Raquel 250149

38 39 REAL HISTORY HIGHLIGHT WOMEN’S EASY fit leadership BY DANÚBIA SCHEIN

PICCADILLY: You are in a leadership position. What is the importance of having more and more women in these positions? DS: I understand that women are as competent as men. And we are working our way up in the labor market. This equal footing with male counterparts is crucial for the society development, especially regarding the corporate realm.

PICCADILLY: Before being named for this role, have you ever felt encouraged to go AT PICCADILLY, 60% OF OUR further? EMPLOYEES ARE WOMEN. DS: Yes, I was highly encouraged. I have always been supported by my leaders; WOMEN’S LEADERSHIP we have been working together since the IS ALSO A REALITY HERE. beginning of my professional path. And it THERE ARE THREE WOMEN was fundamental. LEADING THE BUSINESS AND SEVERAL OTHERS WORKING PICCADILLY: What other female leader IN MANAGEMENT POSITIONS, inspires you in business? LIKE DANÚBIA SCHEIN, OUR DS: Luiza Helena Trajano inspires me by her simplicity, empathy and completeness. RETAIL MANAGER. SHE HAS WORKED HER WAY UP IN AN PICCADILLY: What would you tell women EQUAL AND RESPECTFUL who are seeking to earn leading positions ENVIRONMENT. in the corporate environment? DS: Find a company that has values PICCADILLY similar to yours and focus on your purpose. BUNION Carmen 542104 We are all able to achieve a leadership position. Ask for daily feedbacks; get the best from you and the best from people around you. Success takes place naturally HAVE MORE SECURITY WHEN GOING IN OR OUT HOME. EASY FIT MODELS ARE SO Click here when you are acknowledged by your CONVENIENT, THAT YOU DO NOT NEED TO USE YOUR HANDS WHEN IT COMES TO AND MEET OTHER leader and coworkers. PUTTING ON OR TAKING THEM OFF. FEEL ALL THIS COMFORT AND TAKE CARE OF COMPANY’S LEADERS YOUR WELL-BEING!

40 41 SO.SI

COMFORT FOR AMANDA SEIMETZ PREGNANT PICCADILLY ASSOCIATE WOMEN

Moms can be at easy! The So.Si shoes fit even the most swollen feet. Thus, they do not tighten ADJUSTABLE or cause any discomfort and bring more flexibility and lightness at each step.

WATCH THE VIDEO

MOVEMENT AND FREEDOM

So.Si keeps track of modern woman movements. The models have a unique PICCADILLY SO.SI technology, which makes the shoes Roberta S007004 perfectly fit the shape of feet.

They are produced in elastane fabric, a super-soft and flexible material. The sole is also composed of an elastic material.

PICCADILLY FLEXIBLE AND ADJUSTABLE AND SUPERLIGHT WASHABLE REMOVABLE SO.SI COMFORTABLE ANATOMICAL INSOLE Micaela S002029

42 43 EDITORIAL THE COLORS watercolor THE WATERCOLOR PRINT WILL BRING THE ESSENCE OF THE OF THE SEASON TO YOUR FEET. IT THEY MAKE THE season IS CHEERFUL, CHARMING COMBINATIONS MORE VIVID AND QUITE FEMININE. AND ADD AUTHENTICITY.

PICCADILLY Gabi 508022

PICCADILLY Gabi 508023 PICCADILLY Ana 274057

PICCADILLY pistachio Luiza 745035 PICCADILLY Fabi 970050 FEATURED IN INTERNATIONAL CATWALKS, PISTACHIO BRINGS A SENSE

OF FRESHNESS PICCADILLY AND LIGHTNESS Ana 274054 LEARN MORE ABOUT THE TREND IN OUR TO FEMININE BLOG → LOOKS.

44 45 DESTAQUE UP! - PICCADILLY UNIVERSE

years

OF A HISTORY CHRISTIAN LOUBOUTIN TO BE SHARED

Good histories continue to be told over time. And PICCADILLY has been telling its ASSISTA own for 65 years. O VÍDEO Producing comfort is what we’ve always been doing. And this pioneering in the YOUR segment took us a lot of courage. For this, we count on the strength of many and a legacy of love and dedication day, with innovation and sustainability. NUDE We are proud to remain strong for many We want to walk along, providing a ligh- generations and to maintain values that ter and safer walk; to an increasingly ple- were brought by our founder: respect, ho- asurable journey. nesty and happiness. And what motivates us? Your company in Almiro Grings started this dream: to these 65 years, even if in just part of them. tone make the women’s journey easier throu- It makes us want to tell this story for a long THE ‘NUDE’ TERM HAS MANY DEFINITIONS, AFTER gh comfort. And we are here to do it every time; it makes us evolve at every step. ALL, EVERY WOMAN HAS HER OWN SKIN TONE, HER IDENTITY. THINKING ABOUT Social concern is in our DNA. We alwa- THAT, WE’VE CREATED ys look carefully at people. And in such a MODELS THAT ARE SIMILAR challenging moment, it could not be diffe- TO DIFFERENT SHADES. MOVEMENT PICCADILLY PICCADILLY rent. Luiza 745035 Luiza 745035 One of them for sure To bring a little more comfort to the will be yours! community, we donated shoes to Bom CHRISTIAN LOUBOUTIN Pastor hospital healthcare professionals, Choose the which is located at PICCADILLY’S head- one that re- quarters city, in Igrejinha / RS. We’ve also produced 37,000 masks, whi- presents you! ch are being distributed to employees, schools and the local population. In addi- tion, we’ve collected more than 4 tons of food for the social services of Paranhana PICCADILLY Valley cities, helping out families that were Luiza 745035 hit by the floods of the month of July.

CHECK OUT ONE OF THE Our actions keep happening to reveal REVELAR MOVEMENT ACTIONS PICCADILLY what’s most important: solidarity. Luiza 745035

46 47 UP! PICCADILLY ANTIVIRAL

VIRUS FREE. SAFE FOR YOU.

Thinking about the current needs and female hygiene habits, we have develo- ped the PICCADILLY antiviral technology: the footwear that does not carry viruses or bacteria to other environments, PICCADILLY decreasing the contamination process. ANTIVIRAL Ester 998001 The nanoparticle additive inactivates viruses and bacteria throughout footwear. PrimeTech upper is also fully re- MADE IN BRAZIL sistant to 70% rubbing alcohol. Easy to Protection and care clean and water repellent, it can be sanitized safely, without staining or dama- that follow you at Did you know that 100% of our pro- ging the product. ducts are made in Brazil? In this way, every step. we were able to contribute to the na- All this with laboratory-proven effecti- tional industry and assist many fami- veness and the incomparable comfort ANTIVIRAL AND lies through the generation of employ- of PICCADILLY. ANTIBACTERIAL ment and income. Prevents footwear from carrying viruses or bacteria, Before arriving at your home, our pro- inactivating 99% of them. ducts go through many hands; by people who love what they do and convey STERILIZABLE WITH care and affection. ALCOHOL 70% 70% rubbing alcohol resistant and Therefore, we are proud to say: we are repellent to the water. It does not made in Brazil, with love and affection stain or fade after being sanitized. for you. PERMANENT PROTECTION Permanent action throughout the footwear WATCH shelf-life even after being THE VIDEO cleaned, washed, or worn.

PICCADILLY PICCADILLY ANTIVIRAL ANTIVIRAL 48 49 Ester 998001 Ester 998002 The functional footwear that puts your body in your favor.

The first Brazilian footwear with certified technology by ANVISA. STIMULATES PREVENTS RELIEVES ELIMINATES PREVENTS BLOOD SWELLING PAINS TOXINS VARICOSE piccadilly.com.br/tecnologia-maxi CIRCULATION VEINS