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Copyright, Digitization of Images, and Art Museums: Cyberspace and Other New Frontiers

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UCLA UCLA Entertainment Law Review Title Copyright, Digitization of Images, and Art Museums: Cyberspace and Other New Frontiers Permalink https://escholarship.org/uc/item/34s442ws Journal UCLA Entertainment Law Review, 6(2) ISSN 1073-2896 Author Appel, Sharon Publication Date 1999 DOI 10.5070/LR862026984 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Copyright, Digitization of Images, and Art Museums: Cyberspace and Other New Frontiers Sharon Appel* "[W]hile I shall think myself bound to secure every man in the enjoyment of his copy-right, one must not put manacles upon science." Lord Ellenborough, Carey v. Kearsley, 4 Esp. 168, 170, 170 Eng.Rep. 679, 681 (K.B.1803) I. IN TR O DU CTIO N .......................................................................... 151 II.THE LAW OF COPYRIGHT ......................................................... 154 A. Historical Origins of Copyright Law ................................. 154 B. Constitutional and Philosophical Underpinnings of C opyright Law ................................................................... 157 C. The Copyright Act of 1790 ................................................. 158 D. The Copyright Act of 1909 ................................................ 159 E. The Copyright Act of 1976 ................................................. 161 1. Threshold Requirements for Copyright Protection. 162 B.A. University of Wisconsin-Madison; J.D. Brooklyn Law School; Certificate, Graduate Program in Museum Studies, George Washington University. Former staff attorney and hearing officer, Telecommunications, Vermont Public Service Board. E-mail: [email protected]. Many thanks to Ralph Oman for his encouragement, enthusiasm, and advice. Thanks also to Jeffrey Hannigan, Ildiko P. DeAngelis, and Ellen Zavian for their comments upon earlier drafts, and to Craig Rutenberg for his flexibility and humor. I dedicate this article to my parents, Rose and Carl Appel. UCLA ENTERTAINMENT LAW REVIEW [Vol 6:2 2. D uration ................................................................... 163 3. Preemption of Common Law Copyright ................. 164 4. Form alities ............................................................... 164 5. Copyrightable Subject Matter ................................. 166 6. Exclusive Rights and Limitations Upon SuchR ights ................................................................... 166 7. Ownership of Copyright .......................................... 169 8. Compulsory Licenses .............................................. 169 9. Infringement, Remedies and Penalties .................... 170 F. International Law and Amendments to Copyright Act of 19 7 6 ...................................................................................17 1 1. The Berne Convention Implementation Act of 19 8 8 ........................................................................17 1 2. Uruguay Round Agreement Act .............................. 172 G F air U se ............................................................................... 174 H. Electronic Rights: The New Frontier ................................. 180 1. Introduction ............................................................. 180 2. Technological Matters and Definition of Terms ...... 181 3. Copyright Reform: A Review of Recent History .... 185 a. The Problem ....................................................... 185 b. Early Congressional Reform: National Commission on Ne Technological Uses of Copyrighted Works ............ 188 c. Executive Efforts at Reform: Information Infrastructure Task Force ............................................................... 189 1. The Working Group on Intellectual Property Rights ......................................... 190 2. The Conference on Fair Use ................. 191 d. From Free Use to Toll Road: Academic Perspectives on Reform .......................................... 193 e. Sum m ary ............................................................ 202 4. 1997-98: New Laws and Legislative Proposals ..... 204 a. The Digital Millennium Copyright Act .............. 204 1. O verview .............................................. 204 a. Copyright Protection and Management System s ...................................................... 205 b. Limitations on Liability for Copyright Infringement Relating to Material Online .208 c. Distance Education, Libraries and Archives, and Electronic Commerce ................................ 209 2. A nalysis ................................................ 210 1999] ART MUSEUMS & COPYRIGHT LAW a. Copyright Term Extension Act ........................... 212 b. Sum m ary ............................................................ 213 I. Summary and Significance for Museums ............................ 214 III. COPYRIGHT AND ART MUSEUMS: THE DIGITAL FR O N TIER .............................................................................. 217 A . The Problem ..................................................................... 217 B. Digitization and Availability of Collections ..................... 218 C. Digitization, Interpretation, and Management of C ollections ......................................................................... 227 D. Digitization and Generation of Funds to Preserve C ollections ......................................................................... 228 E. Conclusions and Recommendations .................................. 229 IV. CON CLU SION ........................................................................ 232 I. INTRODUCTION As art museums approach the twenty-first century, one of the most potentially explosive problems they confront pertains to copyright: that branch of the law that restricts the uses that one person or entity may make of another's creative work.' While a myriad of factors have, undoubtedly, combined to cause the explosion in copyright-related issues, and the significance of any one of these factors may be open to debate, one thing is indisputable. The rapid development and deployment of revolutionary new technologies is at the core of the explosion, in particular, technologies that enable reproduction of art work in digital form, and instantaneous transmission of digitized works As Marshall Leaffer points out: Although the term "copyright'" is highly descriptive in one sense, it is a misnomer in another. Today's copyright goes much farther in protecting works against copying in the strict sense of the word. Much of what we protect in copyright law today, such as performance rights, display rights, and derivative work rights, are more akin to rights to use a work rather than to copy it. MARHSHALL A. LEAFFER, UNDERSTANDING COPYRIGHT LAW 2 (2d ed. 1995) [hereinafter LEAFFER, UCL] (emphasis in original). See also Marshall A. Leaffer, Protecting Authors' Rights in a Digital Age, 27 U. TOL. L. REV. 1, 4 (Fall 1995) [hereinafter Leaffer, ProtectingAuthors 'Rights]. UCLA ENTERTAINMENT LAW REVIEW [Vol 6:2 through the Internet2 and throughout the world.3 On the eve of the millennium, art museums are moving quickly into the future, digitizing images, developing products using digitized images, and posting digitized images on the Internet.4 Yet, they are doing so without necessarily understanding, or even considering, the potential ramifications of their actions as far as the law of copyright is concerned. Art museums have long found themselves entangled in nettlesome copyright issues, such as whether works in their collections are under copyright protection and, if so, who owns the copyrights in the works, whether reproductions of works on loan may be included in an exhibition catalogue, and whether photographs commissioned by the museum for use in promotional materials are copyrightable by the museum. 6 Likewise, museums have long found that they are both users of copyrighted works-such as when they wish to make reproductions of works to which they do not hold the copyright, and creators of copyrighted works-such as when their staff creates catalogues, gallery guides, or audio-visual materials.7 Museums have operated relatively smoothly in this environment, in some cases by obtaining copyright clearances, but, more typically, by either assuming that as nonprofit institutions their actions are insulated 2 The "Internet" is an international network of computer networks: a collection of several thousand local, regional, and global computer networks interconnected via the TCP/Internet Protocol suite. Religious Tech. Center v. Netcom On-Line Communication Serv., Inc., 907 F. Supp. 1361, 1365 n.2 (N.D. Cal. 1995) (citing DANIEL P. DERN, THE INTERNET GUIDE FOR NEW USERS 16 (1994). See also infra note 139. ' See Dhruv Khanna and Bruce M. Aitken, The Public's Need for More Affordable Bandwidth: The Case for Immediate Regulatory Action, 75 OR L. REV. 347, 351 (1996) ("The current digital revolution has been brought about by the convergence of a highly competitive [personal computer] industry and the Internet."). 4 See Kim L. Malone, Comment, Dithering Over Digitization: International Copyright and Licensing Agreements Between Museums, Artists, and New Media Publishers,5 IND. INT'L& COMP. L. REv. 2, 393 (1995). ' See Michael S. Shapiro, Not Control, Progress, MUSEUM NEWS, Sept./Oct. 1997, at 37, 38. 6 See Rhoda L. Berkowitz and Marshall A. Leaffer, Copyright and the Art Museum, 8 COLUM J. ART. & L. 249, 252-53 (1984). 7 Id. at 253. 1999] ART MUSEUMS & COPYRIGHT LAW from liability for copyright infringement under the
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