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Railteam Contents Railteam Is a Cooperation of Europe's Leading Railteam Contents Railteam is a cooperation of Europe's leading high speed train operators. The cooperation consists currently of DB (Germany), SNCF (France), Eurostar At a glance (UK, France and Belgium), NS Hispeed (Netherlands), ÖBB (Austria), SBB The design features (Switzerland), and SNCB (Belgium) as well as the subsidiaries Thalys and Lyria. Corporate design guidelines Logo Railteam appears as an independent brand and has its distinct corporate design. Railteam Endorsement Mark All basic corporate design elements of Railteam are presented here in depth and Sender Marking within their specific application. Joint communication media of Railteam and the Digital templates DB Group carry the Railteam logo in accordance with the corporate design Graphic element guidelines of the DB. Colors Typography Approval process for special cases The regulations in these guidelines do not cover all individual applications that might occur but they explain the principle. They are examples for future communication needs of the Railteam cooperative. All individual elaboration and adaptation of special cases need to be approved by the CI/CD and Creation Department. Please send layouts (PDF) to: Email CI/CD and Creation Department [1] Complete Railteam CD guidelines for applications of the Railteam cooperation and the use of the Railteam CD within collateral of the DB Group are ready for download as a single PDF file. Cumulative PDF Railteam Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 1 Railteam At a glance The design features Railteam has its own unique corporate design. symbol standing for motion and speed. The graphic element The following basic corporate design elements build the can be a carrier for headlines or keywords in multiple graphic style of Railteam: languages. In all Railteam communication does the logo appear in conjunction with the partner logo stripe or the The Railteam logo (1) is a copyright protected mark and is high speed services stripe (4). The house font Praxis (5) is mainly used in conjunction with the words High Speed being used throughout all print media. Online applications Europe. The logo uses fern blue (2) as its identity color use Verdana. which is supplemented through an extended color palette. The colorful graphic element (3) is composed of stripes and Railteam communication published by a rail partner is based gradients in colors of the extended color palette and is a on the corporate design guidelines of the partner company. DB plus Railteam Applications Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 2 Railteam Corporate design guidelines Logo The logo with the stylized map of Europe is a unique and distinct graphic Digital templates for various color depiction, which shall not be altered or redrawn. In most cases the logo mark systems in different versions can be appears in conjunction with the text addition ‘High Speed Europe’. The logo is found in the logo download section shown in all Railteam communication with the partner logo stripe or the high under: speed services stripe. Railteam Standard version This is the standard version of the logo. The text addition appears to the right of the mark. The logo is specified in this appearance and it is not to be modeled with alternative fonts, measurements or colors. Railteam logo in black Vertical Railteam logo Railteam logo without text addition If reproduction does not allow for This version is only to be used if This logo version with no text addition colored depiction of the logo (for horizontal space limitations occur. is only used in exceptional cases for example monochrome print) then a example when space is limited. monochrome logo version comes to play printing in 100% black. The different versions of the Railteam logo For different colored backgrounds and to meet different reproduction requirements several versions of the logo are being offered. For the depiction on DB Gray, distalblue or a multi On backgrounds with alternating brightness is the colored background (such as on photos or illustrations) outlined logo version used as well. On light is an outline version of the mark offered. The copy is backgrounds is the text positive distalblue and on dark then white. backgrounds is the text negative white. Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 3 Railteam On black or dark backgrounds the text addition is white Is a monochrome logo on a dark gray or black as well. The outline is not being used if the contrast of background required, then the version with outline and the distalblue towards the background is sufficient. white copy is being used. Architecture and clear space of the Railteam logo The distance between logo mark and text addition is defined. This value multiplied by two is being used to describe the minimum clear space requirement. Horizontal arrangement Vertical arrangement The standard version of the Railteam logo. Used if space requirements demand it. Minimum clear space: height and width twice the value x. Minimum clear space: Height and width twice the value x. Minimal size Railteam Icon Basis for the minimal size of the logo is the width of the logo mark which is set to This icon is a special version of the 20mm. Smaller versions of the logo are not allowed and the Railteam icon has to Railteam logo which is used if the be used. minimum width of 20mm of the Railteam logo can not be maintained (for example for diagrams or train schedules). The icon has a minimum depiction width of 10mm. The colors and proportions of the logo cannot be altered Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 4 Railteam The shape of the mark cannot be altered The lettering cannot be altered Railteam Endorsement Mark The Railteam Endorsement Mark has been developed specifically to appear Digital templates on members’ communication material—advertising piece, brochure, Logo files may be found in the timetables—promoting non Railteam routes, confirming their membership of download section: the scheme and providing consumers with an assurance of quality. Railteam Endorsement Mark The mark should be used in English and This version is designed mainly for used in 2 versions (members’ choice): members already using an ownership/partnership logo, or various the standard version which simply logos on their material. says ‘Member of Railteam’ an additional version where this is preceded by the member’s name, ie. Exception: TGV will use a special version on their material. Because of French legislation the tagline is ‘DB, member of Railteam’. translated into French. Minimum Size The Mark has been designed to work well in print or on screen at smaller sizes. The minimum size is dictated mainly by the quality of materials but in any event never reproduce the mark smaller than 12mm across the width of the Icon in print or 62pxl on screen. Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 5 Railteam Sender Marking In order to ensure that the customer is aware which cooperation partner is participating, all Railteam collateral is marked with their logos in addition to the Railteam logo. To achieve this a partner logo stripe and a highspeed services stripe are offered. Depending on the application only one or both markings may be used. Partner Logo Stripe The partner logo stripe depicts all logos Color of the associated Railteam partners. It is always used in conjunction with the 60% black: on white and light Railteam logo and is shown on all background Railteam collateral. Depending on negative white: on dark background application and environmental The use of colored logos is not requirements either the horizontal or permitted. vertical version is being used. Only in exceptional cases may the two versions be substituted by a different arrangement. Standard stripe The here shown stripes are standard versions. Since they will not serve all format width or height requirements may the spacing be adjusted to your needs. Digital templates Here you can download the artwork of the partner logo stripe: Partner Logo Stripe Partner logo stripe – vertical arrangement Partner logo stripe – horizontal arrangement Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 6 Railteam High Speed Services Stripe This stripe depicts all high speed services of all Railteam partners. Ideally it will Exception be used in conjunction with the partner logo stripe and the Railteam logo on In certain instances is only the high Railteam collateral. Depending on application and environmental requirements speed services stripe in use. For either the horizontal or vertical version is being used. Only in exceptional cases example on Railteam information may the two versions be substituted by a different arrangement. displays. In such instances is the ICE logo replaced by the DB brand. All exceptions must be approved. Color 60% black: on white and light background negative white: on dark background The use of colored logos is not permitted. Standard stripe The here shown stripes are standard versions. Since they will not serve all format width or height requirements may the spacing be adjusted to your needs. Digital templates Here you can download the artwork of the high speed services stripe: High Speed Services Stripe Vertical arrangement of the stripe. Deutsche Bahn AG · Corporate Design · Railteam · Revision: 22.08.2016 Page 7 Railteam Graphic element A colored graphic element is being used to support the Railteam communication. It suggests movement and speed. The element can be used in context with cover designs and to display keywords in multiple languages. The graphic element is exclusively used with horizontal stripes. It may vary in height and width depending on available space. Example for the arrangement of headlines in multiple languages on the colored graphic element. Example for the use of the colored graphic element in conjunction with the Railteam logo.
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