COSABELLA INTRODUCES NEVER SAY NEVER SEXY SHAPERS a New Lace Shapewear Collection That Is Meant to Be Seen, but Not Recognized

COSABELLA INTRODUCES NEVER SAY NEVER SEXY SHAPERS A new lace shapewear collection that is meant to be seen, but not recognized. Matches perfectly with Never Say Never bras. Hidden shaping panels mask the shaper.

Cosabella launches Never Say Never Sexy Shapers, adding to 12 years of shapewear experience in the high compression “Bella” shapers, and the everyday compression bamboo “Smooth” shapers launched in 2009. The collection features a tummy and waist control high brief thong, high brief bikini, teddy camisole and teddy chemise. Never Say Never Sexy Shapers is Cosabella‘s first mid compression lace shapewear collection.

Finally, Shapewear that is meant to be seen! With 27 years experience in stretch lace development, the signa- ture Never Say Never floral lace collection was launched in 2008. Available in over 20 styles and 50 colors this is Cosabella’s best selling lace.

Developed from scratch as the lace band for the popular one-size “Cutie” thong this lace was destined to grow into matching shapewear styles that could provide the comfort and color of Cosabella and the function and support of shapewear. Never Say Never lace provides a strong return stretch that supports power mesh lining hidden on the inside, smoothing the tummy and waist masking shape wear into lace lingerie.

Designed for everyday use, these bottoms match perfectly The teddy camisole and teddy chemise shapers both with all Never Say Never bras, becoming the first matching feature a built in power mesh, thong backed “No VPL” lace set of foundation bras and shaper bottoms. Sized teddy that is masked under rich all-over Never Say Never Petite through Extra-Large, the thong and bikini fit lace. Sized Petite through Extra-Large, the camisole and comfortably from dress sizes 0 to 12. chemise fit comfortably from dress sizes 0 to 12.

The first colors offered in the innovative and seductive all lace shapers will be sexy black, bridal white and blush nude for every outfit. The rich lace comes in new color hues every season including vibrant red Poinsettia in Fall 2010 and a fresh pink Petunia in Spring 2011.

Never Say Never Sexy Shapers will be available worldwide at major department stores, specialty boutiques, e-commerce sites, and shop.cosabella.com.

### About Cosabella Founded in 1983 by the husband and wife team Ugo and Valeria Campello, Cosabella is a leading designer of intimate apparel that is celebrating its 25th anniversary this year. Cosabella is headquartered in Miami, Florida; its collections are manufactured in Italy. In addition to offering an impressive assortment of fine lingerie, Cosabella recently expanded its collections to include swimwear, apparel and hosiery.

For additional information, please visit www.cosabella.com or contact: Shanon Kogler PR Coordinator [email protected] 212.213.3675 x3 Valeria Campello [email protected] 305.253.9904 ext 1101