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bitelingerie

Spanish brand Andres Sarda gets Jada Brookes feasting her eyes on its new collection of daring, seductive and feminine lingerie for AW15.

here was never any doubt that shown at Mercedes-Benz Week Spanish lingerie brand Andres in Madrid was not only ultimately sexy TSarda would work their magic but had everything from sheer lace and once again at the Mercedes-Benz Fashion mesh, fringes, clear vinyl, metallic sheen, Week in Madrid earlier this year. This fur velvets and feather details, along with autumn/winter sees a collection full of stripes, red tartan and houndstooth pat- daring, seductive and feminine designs, in terns. Among the sensational designs on which rich and vivid colours are blended display at the Fashion Week in Madrid together and pronouncedly contrasted was Lya, a sexy available in fuchsia with undertones. In this collection, you’ll fiesta or dark navy lace and with tan- discover designs that are phenomenally gerine lace decoration, and geometric and uniquely set apart from any other you shapes finished with French leavers lace may have come across. It is true to say with flower motif and premium-quality that Andres Sarda does not do normal. elastic silk accents. Lya is also available This is thanks to creator of the brand, in balcony, padded, push-up and soft , Andrés Sardá who has always been a step teamed with , and ahead of time. Even when he founded the in both colours. company in 1962, the textile engineer who was born into a family deeply rooted Louise underwired available in in the Catalan textile sector, focused on taupe, black and jewel green is designed the evolution of new ideas that would to gather the breasts to create a natural eventually break away from everything look and provides ideal support for any considered normal at that time. type of breast, without emphasising them, to create that luxurious, elegant Using his past experience working in the style. Team this style with the tanga boxer family business, Sardá focused on the , which is cut very low at the back international aspect of the business as and would any figure, whilst creating well as the national. His creative person- an elegant, sophisticated look. Louise ality and advanced way of thinking broke is also available in balcony and push-up down the stereotypes and therefore bras, and thongs. Pola triangle padded bra transformed the aesthetics of women’s in blue and make-up/black has interior underwear. The result of this is the cre- cups which also centres and gathers the ation of breathtaking collections after breasts without wires. It is the perfect bra collections of desirable women’s lingerie. for women who wish to keep up with the Not only is image and design important latest trends but are not fond of wires. It in the Andres Sarda camp but its name- is made from microfibre that is silky to sake has always ensured that his lingerie the touch with contrasting flocking and are comfortable and practical as well as elastic lace accents. Pola is also available sophisticated and sexy. Three years after in underwired and push-up bras, along he started the company, Sardá’s designs with matching briefs, thong, camisole made its way beyond the walls of Barce- and hotpants. Scottish tartan gets a peep lona, into France. He then became the in the collection with sexy styles in red first designer to use fabrics with Lycra, tartan and black lace trimmings. As well and in 1970, added swimwear to the as underwired, push-up and balcony bras, brand. Nita consist of briefs, camisole, thong with a very short covering and Today, the brand’s creative director is hotpants. Andres Sarda adds this touch Sardá‘s daughter, Nuria who underwent of fun to a very modern, exclusive and extensive training in other international sophisticated lingerie collection. departments of the company before joining the design team headed by her Andres Sarda stores can be found in father in 1995. She has successfully countries around the world such as captured the power of creativity and Andorra, Germany, Hong Kong, Neth- excellence, the use of new materials, erlands, Russia, Singapore and United the love of risk-taking in design and the Kingdom. desire to surprise the masses that has continually defined the product style www.andressarda.com of Andres Sarda. The AW15 collection Images courtesy of image.net