Alicia Prochesko Leading Publishing & Digital Media @ Fastly > Digital Brand Reinvention | Content Delivery Revolutionist [email protected] Summary I am a proud mother, lover of people & total technology geek. For 23 years, I have found my passion in raising two teenagers, being immersed in technology, serving my community & my customers. I am always learning, always a student & always interested in being the conduit that allows companies to become more efficient & more profitable. My experience has spanned Content Delivery, Online Media, Mobile, Cloud Architecture, Software Development, Security & Threat Intelligence, Managed Hosting, Data Center, Software Application, Virtualization, Advertising, Governance & Compliance. I am a servant leader with excellent interpersonal and communication skills necessary to penetrate all levels of client organizations, cultivate relationships and ultimately build confidence as a trusted advisor. Specialties: Publishing, Digital Media, Video & Audio, Big Data, Edge Compute, Information Security, Enterprise Software, Public & Private Cloud, Managed Hosting, Managed Security, CDN, Advertising & Monetization, Sales Management, Strategy & Planning, Complex Technical Sales, New Market Penetration, Team Building, Contract Negotiation, Sales Operations, Support, and Metrics TECHNOLOGY OUTLOOK: The network is intrinsically unreliable. More so, the network is out of your control as a developer. It is imperative to design systems which embrace its unpredictability, defend against it at all costs and push more and more logic to the edge. How can you prioritize the delivery of your core content? What best-practices can you use to optimize assets? How are APIs changing the way we think about the network? How can you enable continuous deployment & contain costs? How can you scale the internal compute fabric, core services infrastructure & organizational complexity? Technology choices have cultural impact, and having chosen a solution years ago does not mean it is right for your business today. I am committed to helping you build the next generation of your digital platform. Experience Vertical Lead - Publishing & Digital Media at Fastly June 2015 - Present Fastly helps the world’s most popular digital brands keep pace with customer expectations by delivering fast, secure, and scalable online experiences. Businesses trust the Fastly edge cloud platform to accelerate the pace of technical innovation, mitigate evolving threats, and scale on demand. Page 1 Founded in 2011, Fastly powers online destinations including Airbnb, Hulu, Alaska Airlines, ESPN, Pinterest, Vimeo, eHarmony, Gannett, Brightcove, The Guardian, IGN, The New York Times, CNN, Bleacher Report, The Weather Company, Ticketmaster, Twitter, Vevo, Bloomberg, Taboola, Encompass, Riot Games, Imgur, Giphy, Wenner Media, Spotify, Hearst, Warner Music, Bell Media, MeetUp, Salesforce, fuboTV, LinkedIn, Condé Nast, imgix, Vox Media, Slack, TripAdvisor, Univision, PerimeterX, IBM Bluemix, Buzzfeed, Reddit, Kayak, The Motley Fool, iHeartMedia, Fast Company, Wikia, About.com, JW Player, Nordstrom, A&E TV Networks, Livestream, Yelp, HIMSS Media, YouVersion, Chef Software, GitHub, Business Insider, New York Media & Financial Times Why Fastly? • Rapid execution of vision, lower TCO • Productivity, brand recognition, staff efficiency • Agile DevOps, CI/CD pipeline, unlimited iteration • Distributed Edge Cloud computing • Personalized viewer experiences • Instant invalidation/purging • Real-time visibility & analytics • Multi-use (security, load balancing, image opto) • Faster page & video load times • Accelerating IPTV/OTT/Hybrid workflow • Origin shielding & request offloading • Real-time config changes & rollbacks • Caching (static, dynamic/APIs, video, event-driven) • Higher cache hit ratios (99.9%+) • On-The-Fly-Packaging, video encoding • Mobile optimization, GeoIP caching • Fighting existential ad blocking • API tools extend your technology stack • Leveraging existing & customized configs • 99.98% global customer satisfaction Senior Cloud and Hosting Executive at Internap March 2012 - June 2015 (3 years 4 months) Director of Sales, Online Media Solutions at Concurrent Computer Corporation April 2010 - April 2012 (2 years 1 month) Page 2 Key focus on driving traffic and revenue generation for digital content delivery network services via MSO, CDN, OTT, Mobile, traditional and emerging media companies, and content providers including TV, music, radio, newspaper, magazine, movie, videogame and software industry Managed online (live & VoD) media video revenue: multi-format IaaS Origin server, high capacity IaaS Edge server, SaaS Dynamic Re-packaging (Transmux),SaaS security (DRM) and ad insertion/premium content (Policy), GPU acceleration for video compression (Transcoding), caching, analytics & media reporting, and content monetization to IP-connected devices, iOS, Android, consoles, OTT and TV Managed Global team to meet clients’ domestic & international account needs, and co-developed successful marketing and training strategies resulting in qualified leads Account Director at Level 3 Communications July 2006 - March 2010 (3 years 9 months) Managed deck of 15-20 Fortune 500 Business Market Group (BMG) accounts. Responsible for hunting and farming within these accounts and developing and maintaining relationships from operational through ‘C’ level by coordinating collaborative efforts of internal organizations Exceeded assigned sales objectives and monthly revenue quotas by 200% and named to top 5% of performers within company wide sales organization Major Account Manager at Level 3 Communications/TelCove July 2006 - January 2007 (7 months) Strategic Account Manager at ISP Alliance October 2003 - July 2006 (2 years 10 months) Sold BPL systems to mid-sized and large municipalities, responsible for 1st BPL deployment in the nation located in Manassas, VA Sold DSL and HFC Cable upgrades specifying head-end network elements, bandwidth and all POP equipment, fixed and Wi-Max wireless systems to local and regional providers Sold SaaS, IaaS, VoIP services, commercial web design and hosting, modem management, bandwidth management, outsourced ISP back-end support and customer-facing 24-hour help-desk services Sales Engineer at Ciena Communications 1999 - 2002 (4 years) Received President’s Club Award and Award of Excellence for exceeding revenue quota by over 300% and being in the top 5% of sales performers within Ciena, received Outstanding Team Spirit Award at National Sales Conference after only 3 mos. service Page 3 Responsible for designing networks as it applies to Intelligent Optical Networking & DWDM for telecommunications and intra-lata long distance networks by developing a detailed understanding of the customer’s existing network, designing schematics and developing proposals SME for understanding which products to use in the design of the proposed network, Siebel sales application and forecasting tool, demos, lab trials, product acceptance, product delivery & providing forecasting update Sales Engineer at Siemens 1998 - 2000 (3 years) Directed pre and post sales teamwork with account executives to support and develop switching, data, & ATM business opportunities in BellSouth which resulted in several initiatives being closed after past failure to close by previous account executives Created, organized & managed Siemens ICN first Bi-Annual Sales Idea Sharing Seminar for sales force to provide creative ideas for developing unique business cases for customers to increase revenue Systems Engineer at Nortel September 1994 - September 1998 (4 years 1 month) Successfully acted as engineering prime for several customer proposals, which led to contracts that, awarded Nortel several billion dollars & exceeded revenue targets (Chairman’s Excellence Award Recipient for Sales and Marketing) Provided technical transmission product support to account engineering, marketing & product line management organizations by responding to RFPs/RFQs & participating in project/gate reviews and feature rollout presentations to strengthen Nortel's product position in the marketplace Education Tuskegee University Bachelor’s Degree, Electrical Engineering, 1989 - 1994 Tuskegee University Bachelor’s Degree, Mathematics, 1989 - 1994 Page 4