Costa Rica PR Country Landscape 2011
Costa Rica PR Country Landscape 2011 Global Alliance for Public Relations and Communication Management ● ● ● ● Acknowledgements Produced by: Lauren E. Bonello, senior public relations student at the Department of Public Relations, College of Journalism and Communications, and master’s of science in Management student at the Hough Graduate School of Business, University of Florida (UF); Vanessa Bravo, doctoral candidate at the UF Department of Public Relations, College of Journalism and Communications, and Fulbright master’s of arts in Mass Communications, University of Florida; and Monica Morales, Fulbright master’s student at the UF Department of Public Relations, College of Journalism and Communications. Supervised and guided by: Juan-Carlos Molleda, Ph.D., Associate Professor and Graduate Coordinator, UF Department of Public Relations, College of Journalism and Communications and Coordinator of the GA Landscape Project. Read and approved by: John Paluszek, Senior Counsel of Ketchum and 2010-2012 Chair of the Global Alliance for Public Relations and Communication Management. Revised & signed off by: Carmen Mayela Fallas, president of Comunicación Corporativa Ketchum. Date of completion: April 2011. Public Relations Industry Brief History Latin American Origins Latin American studies about the origins of public relations in the continent establish a common denominator as to the source of the practice in the region. Costa Rica is no exception, and this common denominator plays a relatively important goal in the development and establishment not only in the country, but also for Central America in particular. According to early registries, the genesis of public relations in Latin America is closely related to the introduction of foreign companies, which were used to having public relations as part of their businesses, into the local economies (Molleda & Moreno, 2008).
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