MEDIA KIT 2021 Images

WELCOME TO BURO Launched in 2011, BURO’s ongoing mission is to be the world’s leading strategic tech media disruptor. Embracing the digital-first landscape, our network aims to deliver the digital native unrivalled, intuitive experiences of the brands they love.

OUR MISSION TO EMPOWER AND ENABLE A GLOBAL NETWORK OF LUXURY REINVENTORS TO LIVE LIFE FULLY: TO CONNECT WITH EASE, TO SHARE WITH EXPRESSION, TO EXPERIENCE WITH CONVICTION. THE NUMBERS:

INTERNATIONAL FOOTPRINT IN 10 COUNTRIES

5 MILLION+ 18 MILLION+ 5 MILLION+ TOTAL UNIQUE TOTAL MONTHLY SOCIAL MONTHLY USERS PAGE VIEWS FOLLOWERS

NO.1 LUXURY WEB DESTINATION IN RUSSIA, MALAYSIA, MIDDLE EAST

BURO. UK BURO. RUSSIA BURO. MIDDLE EAST BURO. SINGAPORE BURO. MALAYSIA BURO. SERBIA BURO. UKRAINE BURO. KAZAKHSTAN BURO. CROATIA BURO. MONGOLIA RUSSIA MIDDLE EAST SINGAPORE 2M UU 840K UU 175K UU UK 2.4M SF 155K SF 115K SF EDITOR: EDITOR: LIFESTYLE EDITOR: 100K UU Ekaterina Darma Meeran Mekkaoui Janice Sim

BEAUTY EDITOR: 75K SF Emily Heng ASSOCIATE EDITORS:

Emma Firth MALAYSIA SERBIA MONGOLIA 130K UU 240K UU 250K UU Phoebe McDowell 130K SF 50K SF 600K SF EDITOR: EDITOR: EDITOR: Rachel Au Milan Djacic Sodgerel Ulzikhutag

CROATIA KAZAKHSTAN UKRAINE 190K UU 30K UU 390K UU 410K SF 90K SF 170K SF KEY EDITOR: EDITOR: EDITOR: UU – Monthly unique users Mirela Foric Meruyert Abdir Tatyana Solovey SF – Social following Our flagship, BURO247.com, launched in the UK October 2019 200,000 unique users by end of 2021 Targeting Generation Now, discerning 18–34-year-old affluent consumers Highly engaged, influential audience

CURATED VOICES PRODUCING QUALITY CONTENT, ENRICHED BY A SIGNATURE AESTHETIC AND DELIVERED BY OUR PROPRIETORIAL TECH PLATFORM. LUXURY NETWORK FOR GENERATION NOW

FASHION BEAUTY CULTURE

EXPERIENCE SUCCESS WATCHES + JEWELLERY BURO247.COM EDITORIAL

EMMA FIRTH PHOEBE MCDOWELL ASSOCIATE EDITOR ASSOCIATE EDITOR Emma Firth is an established writer, editor and Phoebe started her career in beauty, where she speaker, who knows a good story. Whether crafting became known for her original approach to beauty it herself (most likely about fashion or female writing. She's since translated this into culture, pleasure, sometimes both) or commissioning an opinion and interiors writing. Having cut her teeth at award-winning author’s hot take on a trending premium women's glossy Grazia and The Sunday topic. A former fashion editor at HUNGER magazine Times, she is as adept at commissioning and staffer at Financial Times Weekend and Marie fresh voices, as she is with established writers. Claire UK, she has written for titles including British Vogue, CNN Style, Evening Standard magazine and interviewed public figures from Rose McGowan to Jamie Dornan

@EMMACFIRTH @PHOEBEJMCD

BURO247.COM CONTRIBUTORS

NETWORK OF INFLUENCE NETWORK OF

NETWORK OF INFLUENCE OF NETWORK NETWORK OF INFLUENCE OF NETWORK BURO247.com BURO.CODE

BURO.Code is the company’s in house creative agency, connecting you to the experts behind the brands in our stable; dynamic, creative thinkers perfectly placed to solve every challenge in the digital panorama. BURO.Code incorporates all of our in-house creative services, including our white label division, BURO.Concierge.

BURO.BRANDED CREATIVE SERVICES: Multimedia. tech-first and wholly unique

• Special projects • Native content • Video content shoots • Cross market influencer-only campaigns • UK managed multi-market campaigns

BURO.CONCIERGE: Market-leading, truly tailored full service solutions

• White-label technology, creative and content that is uniquely tailored to your brand objectives • Video content shoots • Brand development & strategy • Tech development • SEO and search strategy NATIVE CONTENT Our partnerships demonstrate our intimate understanding of a brand’s digital needs through BURO’s unique signature style. Creating bespoke multi-platform content to attract the digital-first consumer to deliver elevated engagement and award-winning results.

All native content is produced in house by BURO editorial and all creative is BUROfied by our in-house creative team. BURO.FICATION

We believe that there is a better way to communicate digitally, to inspire the user, to fire the imagination, to make the 2D visual more compelling.

BURO has developed a signature way of showcasing product - dynamic, surprising, designed for a digital first audience. As well as shooting, we use standard press or ecomm images and BUROFY - our term for post rendered content driven by our imagination and your objectives.

A more time-effective solution, this can remove the need to reshoot product, just using your ecommerce or campaign images to create a virtual universe that adds voice and impact to supplied product shots.

We know that these animations are memorable, are playful and they stick. BUROfication can be used on platform, or beyond through your own brand, in-store, PR, ecomm and advertising campaigns,

CODE BURO. ADVERTISING RATE CARD

Roadblock ROS £55 CPM

Roadblock with a channel focus £60 CPM

Outstream video (in feed) £50 CPM

Interscroller (all devices) £65 CPM

Native Article (standard) £9,5000 Media and Traffic Driver Fix Fee (100,000 ad impressions) + £750 production

Please note: all standard display units can be rich media. Cost on request.

BURO. PILLARS CAN BE BOOKED AS SPONSORSHIPS. COST ON REQUEST.

HOMEPAGE FASHION EXPERIENCE BEAUTY SUCCESS CULTURE WATCHES + JEWELLERY

BURO. CODE PARTNERSHIPS POA INTERSCROLLERS

Combining the power of a high-impact interstitial with a stylish scroll interaction creating a non-intrusive user experience across all devices.

Increases audience engagement by using full screen display.

Sits naturally within the content and flows with the reader.

Designed to take advantage of responsive design features and supports any kind of interactive elements such as VR, 360 videos etc.

Offers plenty of room for creative storytelling to make your brand stand out. DIGITAL ADVERTISING SPECIFICATIONS

INTERSCROLLER ADVERTISING SPECIFICATIONS GENERAL GUIDELINES Maximum animation loop: • BURO. editorial has final copy • 15 seconds approval on all advertising. All creative to be supplied • No ad copy should replicate any • 72 hours prior to launch. editorial or editorial franchises. AD UNIT PORTRAIT LANDSCAPE • All images formats (.gif/.jpg) to be designed using a RGB VIDEO ADS 768x1230 pixels 1280x646 pixels • All video must be supplied Smartphone colour profile. (safe area 640x880) (safe area 960x394) • Sound must be user initiated using 16:9 ratio Animation should not include • Files types accepted: MP4, • 1600x2290 pixels 2560x1330 pixels VAST, VPAID, VPAIDJS/HTML5 Tablet flicker or strobe effect. (safe area 1536x1780) (safe area 2048x1248) • Any click through URL should open • Maximum duration: 30 seconds in a separate window. • Maximum file size: 5mb • All 3rd party vendor tags must • Minimum FPS: 24 be secure (HTTPS) • All creative to be supplied 72 hours prior to launch • Flash creative is not accepted DESKTOP AD UNIT • Redirect accepted • Impression tracker and click RICH MEDIA tracker allowed • Third-party JS tags, 1230x600 pixels (safe area 1230x560) Background for Overflow: 2560x1440 pixels maximum file size 150kb DISPLAY AD SPEC • All creative to be supplied 72 hours prior to launch. • .gif, .jpg, .png, 3rd party All BURO. custom build *Interscroller for desktop uses a fixed width and height for the active ad unit and Java Script and HTML5 • an oversized background image for overflow to accommodate high resolution screens. specification to be agreed • Initial file size – 100KB at booking. LIVE LUXURY: BE BURO.

Kathryn Flood Natalie Thiedemann Aimee Mott GLOBAL COMMERCIAL DIRECTOR DIRECTOR, GLOBAL STRATEGY AGENCY ACCOUNT MANAGER & MEDIA PLANNING [email protected] [email protected] [email protected] +44 (0) 7971 207758 +44 (0) 20 392 99767 +44 (0) 7599 183750