Q3 2013 RAJAR RESULTS
BAUER RADIO RECORDS HIGHEST EVER AUDIENCE AS KISS UK SMASHES THROUGH FIVE MILLION LISTENER BARRIER
- Bauer Radio reaches 14.3m listeners and is up in reach, hours and share y-o-y
- Bauer’s Passion Portfolio records highest-ever reach
- Nationally, Kiss UK records highest-ever reach, hours and share
- Magic 105.4 number one commercial station in London for share and hours
Bauer’s Passion Portfolio is the home of passionate, iconic national brands dedicated to music and entertainment: The Passion Portfolio recorded its highest-ever reach of 7.6m adults each week (up 19.2% yoy) and increased share (up 18.4% yoy) and hours (up 17.2% yoy) Nationally, Kiss has record-breaking figures; listened to by over 5.1m adults each week (up 16.5% yoy) with its highest ever share (up 8.7% yoy) and highest ever total hours (up 10.1% yoy). Kiss now has 12.1m consumer touch points in the UK across its multiple platforms, including 1.2m downloads of the KissKube app (Source: Bauer Media) Planet Rock reached 947,000 listeners in the quarter (up 9.6% yoy), boosted by investment in specialist programming and talent, including the launch of former Gun’s N Roses bassist Duff McKagan’s Bass in Yer Face show heat radio reached 758,000 listeners (up 11.3% yoy). heat now has 4.8m consumer touch points across radio, magazine, TV, online, mobile (Source: Bauer Media)
Bauer’s Place Portfolio focuses on relevant and local programming in the premier towns and cities across the UK. Strong quarterly Place Portfolio performance sees reach of 8.6m adults each week (up 1.6%), with increase in share (up 1.5%) and hours (up 1.9%) The portfolio is commercial number one for reach & share in 18 of our 21 markets In London, Magic 105.4 is the number one commercial station for share & hours listened, reaching 1.97m listeners every week (up 92,000 listeners qoq) Positive Place Portfolio figures led by strong performances from: o Clyde1 (Glasgow) reaching 572,000 listeners o Hallam FM (Sheffield) recorded its best performance for a decade, reaching 459,000 listeners (up 22.4% yoy) o Metro Radio (Newcastle) recorded its best performance for seven years, reaching 444,000 listeners in the quarter (up 16.2% yoy)
Bauer Social Media Bauer Radio continues to invest in creating engaging multi-platform content for both listeners and advertisers, connecting with listeners through 6.9m digital touch points via apps, websites, Facebook and Twitter.
Engagement via mobile apps within the Bauer portfolio is high with over 2.8m total downloads, and Twitter followers continue to grow year-on-year (Kiss up 161%, Magic up 96%, The Hits Radio up 46% and Kerrang! up 220%). (Source: Bauer Media)
Dee Ford, Group Managing Director Radio, Bauer Media, said: “This is truly a WOW moment for the radio team at Bauer Media as it records its highest ever reach. And we are not complacent for one minute - with constant crafting and development of new channels such as Kisstory and Kiss Fresh ongoing - and already performing better than could ever have been expected at this stage. I’m also pleased to see Place stations such as Hallam FM and Metro Radio perform well, showing the portfolio is in good health as new MD Graham Bryce takes the helm.”
Source: RAJAR / Ipsos - MORI / RSMB, period Q3 2013, all stations and groups results are reported on their specified reporting period and TSA.
Available for comment: Steve Parkinson, Managing Director, Bauer Radio London Andy Roberts, Group Programme Director, Kiss Ric Blaxill, Music and Content Director, Bauer Radio Graham Bryce, Group Managing Director, Place, Northern England and Scotland
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For further information, please contact: James Matheson or Eleanor Crossman at Braben E: [email protected] T: 020 7025 8021
Notes to editors
About Bauer Media Bauer Media UK currently reaches over 20 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including Kiss, heat, Grazia and Empire. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.