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June 2013 Opening Night

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June 2013 Opening Night JUNENewsletter 2013 GraziaOPENING Germany NIGHT GRAZIA GERMANY OPENING NIGHT THEEVERYONE’S SHOW HAS BEEN TALKING ABOUT! GRAZIA GERMANY OPENING NIGHT THE SHOW From July 2 to 5, Berlin was the EVERYONE’S HAS BEEN TALKING ABOUT!focal point for the international fashion scene when more than 50 labels presented their Spring/ Summer 2014 collections at Mercedes-Benz Fashion Week. Once again, for the fourth edition, premium fashion weekly Grazia opened this special week with an exclusive preview show in the catwalk tent. The highlight of the glamorous evening was the exclusive sneak preview of 53 outfits from designer labels. GRAZIA GERMANY OPENING NIGHT More than 750 invited guests - including celebrities, designers, models and business partners - attended the popular event. Besides the fashion show, the evening reserved many surprises for guests, from the large Grazia- branded inflatable handbag installation at the center of the tent to the distribution of dog-shaped balloons by super cool Grazia Girls and Grazia goody bags full of beauty products. During the evening a special Fashion Police team took pictures of guests and gave them a copy of the souvenir photo. “THE DESIGNERS’ LOOKS ARE SENSATIONAL THIS YEAR, AND THE RUSH FOR OUR SHOW WAS BIGGER THAN EVER BEFORE” Claudia ten Hoevel, Grazia Editor-in-Chief GRAZIA GERMANY OPENING NIGHT LEFT: from left: Astrid Beeker (Grazia ADV Manager) and Claudia ten Hoevel (Grazia Editor-in-chief). GRAZIA GERMANY OPENING NIGHT AN UNFORGETTABLE NIGHT GRAZIA GERMANY OPENING NIGHT After the show, the evening continued with the Grazia cocktail party at an exclusive location in downtown Berlin. Moroccan Oil, the beauty brand and one of the sponsors, even set up a makeup and hair styling area. Sipping excellent Veuve Clicquot, the Grazia team celebrated with guests the AN amazing success of the entire project. Claudia ten Hoevel, Grazia Editor- UNFORGETTABLE in-Chief was quite satisfied with the results. “We are delighted that so many friends, sponsors and designers came together to celebrate the opening of the fashion week with us, and we hope everyone has a great week in Berlin,” she said. NIGHT Guests were delighted to receive a goody bag with the famous Glossy Box prepared in cooperation with Grazia at the end of the evening. BEAUTY BOXES GRAZIA CHINA GLAMABOX @ GRAZIA NEON PARTY On the occasion of the “Fluorescent Colour Party” , held at Horizen Lounge, Glamabox was one of the protagonists. After the party, photos of Grazia readers, who partecipated in the event, were posted on the website and Weibo for readers to vote and follow. Glamabox, a glamour box containing beauty products selected from multiple brand by beauty experts, provided nice gifts to the most popular top 3. For its first partnership with a fashion magazine, GlossyBox chose Grazia! The brand has agreed to include the Grazia Beach Pocket issue in its box, which was shipped, in a special GRAZIA design, to approximately GRAZIA GERMANY 40,000 German subscribers of GlossyBox and new Grazia subscribers. Great products from premium brands such as Shiseido, GLOSSY Montblanc, Astalift, Zoeva and SpaRituals BOX & were included. This promotion was backed by a strong media push through the magazine GRAZIA and Grazia’s website and Facebook page. GRAZIA SPAIN MINI BOX BY L’OCCITANE The beauty brand L´Occitane, in cooperation with Grazia Spain, organized an exclusive launch on June 18th. Fifteen Grazia Club readers and their ‘plus ones’ were invited to the L´Occitane store, where the Grazia Mini Box by L’Occitane, designed by a popular Spanish illustrator, was presented in a preview. For those who didn’t have the luck to attend this event, the mini box was given as a gift with any purchase over 15 euro, made in all L’ Occitane stores (if people presented Grazia Magazine) or at www.loccitane.es (giving Grazia code) from June 19th to July 3rd. GRAZIA BEAUTY GRAZIA ITALY SKIN CARE from a field of 500 colleagues and divided into three groups. On MASTER 2013 June 25, 26 and 27th, they met with Lancôme’s skincare wizard SEPHORA Claudio Fratone and participated in his workshop held at Maison Lancôme in downtown Milan. BY LANCÔME But the challenge doesn’t stop Grazia and Grazia.it is the here. The 50 beauty experts media partners of an exclusive will be the protagonists of new beauty competition – the Skin appointments, with the active Care Master 2013 Sephora by participation of Grazia and Lancôme. Grazia.it. The contestants of this ultimate In the meantime, Grazia.it users beauty challenge will use their can send in their photo and a skincare secrets to outdo the short description for the chance others and win the title of to be chosen mystery shopper for “Sephora Skin Care Expert”! Sephora by Lancôme and once Fifty of Sephora’s most talented again put the aspiring skin care skin care experts were chosen experts to the test! GRAZIA INDIA “Summer in Clinique” Summer In Clinique is a much loved concept that helps people enthusiastically embrace summer! For this reason, two of Grazia India’s favourite Mumbai bloggers invited selected readers to participate in the first “Summer In Clinique” event, where Clinique experts provided summer skincare and makeup consultations to readers at the brand’s store in the Palladium mall, in Mumbai. Readers also had the chance to preview fabulous upcoming products from the brand. STYLE’S TRAININGS GRAZIA SPAIN STYLE CLASSES WITH HOSS INTROPIA For the first time in Spain, 20 Grazia readers and also loyal customers had the chance to enjoy an exclusive presentation of the new Hoss Intropia collection. Readers had to visit Grazia Club and answer a question to be able to participate in. The event was held in the Hoss Intropia flagship store on Serrano street, in Madrid. While attendees enjoyed a drink, Grazia Spain’s Fashion Editor presented the selected Hoss Intropia looks, worn by 12 models. Plus, with every purchase, guests received a free vanity case or a bag. GRAZIA MIDDLE EAST FASHION The MOST stylish reader CAMP 2013 Grazia Middle East did an exciting WITH photo shoot with its Grazia Style Awards’ “Most Stylish Reader” GRAZIA.IT in Hong Kong, where she won a shopping trip courtesy of the Hong Kong Tourism Board. The winner browsed the Hong Kong boutiques and showed off some of her favourite locally-inspired purchases. Hong Kong, one of the world’s premier shopping destinations, is perfect because it promotes local designers and provides them with special malls to showcase their works. GRAZIA.IT The 4th edition of Fashion Camp was held in Milan on the weekend of June 7th and 8th. The fashion event for the general public included meetings, conferences, bloggers and workshops. The relationship between fashion and new technologies was the theme for the fourth edition. Grazia.it was present with a special media partnership and a contest for aspiring IT bloggers that was launched at the end of May through the Blogger We Want You network. Contestants just had to interpret a photo post of one of the season’s trends. The five finalists invited to Fashion Camp posted their comments, which were voted by the public online. On the last day of the contest, we’ll choose our future IT blogger! IN STORE EVENT BE THE FIRST @ GALERIES LAFAYETTE GRAZIA FRANCE Summer sales arrived and for the occasion, Grazia is collaborating with the famous Galeries Lafayette of Paris! On June 26, the day the sales started, 3 Grazia Girls distributed to the first 500 customers 500 shopping bags with Grazia-branded headsets and a copy of the current magazine issue. For the promotion, Galeries Lafayette issued a press release and offered a 20% discount on a Grazia magazine subscription through its website! COUPON ACTIVITES GRAZIA SPAIN KIEHL’S GIFT FOR YOU! Grazia has joined Kiehl’s, the skincare specialist, to offer in exclusive Skin Rescuer, the world’s first treatment which is able to treat all stress-related skin problems. To receive a deluxe sample, the reader could visit a Kiehl’s shop, presenting the coupon from inside the Grazia magazine, or they could request it on the website www.grazia.es. Kiehl’s experts also welcomed readers and offered skin consultations. Anyone who bought Skin Rescuer and spent at least €35 euro received as a gift a set of Kiehl’s samples. GRAZIA UK Special discounts Grazia had two special promotions for all readers in @ H&M and June: 25% off at H&M and 25% off at American Apparel. American Apparel Grazia worked closely with both brands through the social media and magazine where it could get across the message, push sales and create more awareness. Both offers were mentioned on the front cover to attract readers and encourage them to pick up the magazine at retail. GRAZIA FASHION GRAZIA POLAND POLAND WARSAW FASHION STREET Grazia Poland was a media partner for the Rossorame fashion show. This fantastic label, created by the talented designer duo Bruno Simeone and Daniele Del Genio, was chosen by Dolce & Gabbana for its boutique Spiga 2, which has a great selection of wonderful designer brands. The Rossorame fashion show was held on June 23 as part of the Poland Warsaw Fashion Street event, which is a true celebration of fashion. GRAZIA MACEDONIA Stand up for fashion! Grazia recently attended an interesting event, now in its third edition: Trash Fashion Macedonia 2013’. This fashion show, which featured creations made of recycled materials, was broadcast online for the first time and everyone watching could vote for their favorites. Grazia complimented all the talented fashion design students who made the wonderful outfits. Bravo! GRAZIA INDONESIA LOOKING FOR MODELS@JFW Grazia will be the guest of the models audition for the Jakarta Fashion Week 2014 in October.
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