NEWS- LETTER MARCH 2013 GRAZIA INTERNATIONAL SPECIAL ISSUES GRAZIAUk NEW GRAZIA Big GRAZIA MEN Russia Spring Issue
GRAZIA GRAZIAIndia Holland GRAZIA First Middle East UNDER- Biggest accessories WATER issue ever COVER GRAZIA INTERNATIONAL CELEBRATIONS GRAZIA Happy first Bulgaria birthday 9th Anniversary To celebrate its first birthday Grazia Slovenia realized five special interviews to five successful Slovenian women. ISSUE HAPPY BIRTHDAY! In March Grazia Bulgaria celebrated its 9th birthday with a special kids GRAZIA photo session. Nine little princesses Slovenia representing new fashion trends and the idea of growing up of the magazine by age from 1 to 9.
GRAZIAChina TH 4 ANNIVERSARY From February to March 2013, Grazia China advertised its fourth anniversary issue through a multifaceted and synergic outdoor communication plan: LCD screens, touch-screens in Shanghai taxis, exclusive brand promotion and street lamp boxes in Nanjing, Hangzhou and Shenyang. GRAZIA INTERNATIONAL NEW TALENTS GRAZIASpain GRAZIASerbia
Grazia Spain, in cooperation Do you with the Moda Shopping Mall of Madrid, launched a contest on Scouting want to be Facebook to select seven young designers given the chance to GRAZIA talents the next display and sell their collections Middle East with in the El Desmarque Popup Store Karl in the mall from March 7 to 14. TRESORS Accademia Lagerfeld? SAUVAGES! del lusso Grazia Middle East and Fashion Grazia Serbia and Accademia del Forward launched a contest to find Lusso presented their famous the two up-and-coming designers. fashion competition to students and visitors of the International Educational Fair in Belgrad. Lots of Second from left: Marta de la Calzada, Grazia Spain Fashion enthusiastic reactions! editor; second from right: Charo Izquierdo, Grazia Spain Editor-in-chief
NEW TALENTS ...a GRAZIA INTERNATIONAL NEW TALENTS
MASTER IN FASHION A NEW AND THEATER CHALLENGE STYLING for fashion IED of Rome, in cooperation with Grazia.it, launched a contest with the prize of two scholarships for bloggers a Master in Fashion and Theater Styling.
Following the creation of a new e-commerce area at Grazia.it, Grazia.it, in where readers can buy special collaboration GRAZIA capsule collections by up-and- BLOGGER with Nivea, coming young designers, the launched a Grazia team launched a new new contest .it WE WANT for beauty challenge to wannabe IT fashion YOU! bloggers. After bloggers of Grazia.it: choose one a preliminary or more pieces on sale in the recruiting Grazia shop and create an outfit. phase, the 10 most Ten of the best posts were interesting selected and posted for votes on posts were Facebook. Afterwards, Grazia.it selected by chose its new fashion blogger! Grazia.it and the bloggers received Nivea projects to review them on their blog. GRAZIA INTERNATIONAL FASHION ACTIVITIES GRAZIA Serbia welcome to the Chanel grazia Style Beauty awards 2013 This year, Grazia Style Awards, which has reached its seventh edition, hosted its fantastic party at the JW Marriott Marquis in Dubai. PHOTO The event, which attracted the who’s who of the Dubai style set, welcomed model Amber Le Bon and DJ Zara Martin. Peter Pilotto and Christopher De Vos were special guests. SHOOT Presented that night were 18 awards whose winners were selected by popular vote. Two new categories were added to this year’s line-up: Best Regional Accessory Designer and Emerging Talent. In addition, Grazia Middle East ran a readers’ contest to elect the Best Style Blogger and Most Stylish Reader. Participants Grazia is proud to just had to log in to present the first ever http://www.ahlanlive.com/grazia-style-awards-2013 Chanel beauty photo and start voting. shoot in Serbia! They also had a chance to win a S/S’13 designer wardrobe. Recognizing Grazia Serbia as a leading fashion and lifestyle magazine, Chanel decided to launch Grazia Middle East this satisfying co- editorial project in which team its official makeup artist Sasa Jokovic presented new makeup trends and moods. GRAZIAMiddle East GRAZIA INTERNATIONAL B2B ACTIVITIES GRAZIAPoland BEAUTY lunch
Grazia Italy’s Editor in chief met with cosmetic and beauty products PR’s for a “beauty lunch” BREAKFAST at Villa Necchi in Milan WITH CLIENTS to strengthen the As a part of introduction strategy, Grazia Poland organized a special relationship with beauty meeting with prestigious Polish ADV clients. Attending the meetings were clients before the Beauty Shiseido, L’Oreal, Clinique, Swatch Group, Diparlux, Douglas, Pandora, Issue was released. Brand Connection, and Oceanic. Besides the Bauer Poland team, Silvia Grilli, Grazia Italy Mattia Mondani, International Advertising Manager, and Sandra Gotelli, Editor-in-chief International Publisher & Head of Licensing and Syndication, both GRAZIAItaly representing Mondadori, were also there. GRAZIA INTERNATIONAL LET’S HAVE FUN
To celebrate “International DANCING Women’s Day” and to underline the importance of fitness, Grazia ZUMBA Spain, in collaboration with the GRAZIA Madrid community, organized France zumba classes called “Decisivas 8 de Marzo” for all women. During this session, Grazia magazines were distributed to all participants. The event was a great success and over 500 fitness-minded women participated in. GRAZIASpain Graziaddict Event for Subscribers Grazia gave its subscribers a chance to participate in a contest offering two seats at a concert at the Les GRAZIA Femmes S’en Mêlent Festival. The concert, held Indonesia on March 28 in Nantes, starred The Luyas, Camilla Grazia Indonesia was one of Sparksss, Kid A and Ladylike Lily at Stereolux. To join the exclusive media partners the competition subscribers hust hat to answer a simple of KBS Music Bank World question in Facebook. Tour, in which 8 top K-Pop artists performed. Grazia readers had the chance to MUSIC-FILLED win free tickets through a social media quiz. MARCH GRAZIA INTERNATIONAL CHARITY GRAZIA Special .it charity sales From left Aliona Pe- Grazia promoted an neva, Grazia Russia annual charity sale of Editor-in- pieces from very special chief collections: brands such 3 BRACCIALINI as Alexander Mc Queen, FACES Stella McCartney, Gucci, Giorgio Armani, and Ralph Lauren were sold at a 90% for Africa discount. The purpose of The “A Smile for Africa” charity the event was to collect project by Braccialini was launched in cooperation with money for four-year-old Grazia.it and with the non-profit boy with leukemia. Grazia organization Busajo to finance the construction of a well in the Russia Editor-in-chief new center for street children in Aliona Peneva was there Soddo. to provide her support For three different products designed by the brand, three and help make the event a Grazia.it bloggers wrote about success. Braccialini and its African-inspired lines to support the Busajo non- profit charity project. GRAZIARussia GRAZIA INTERNATIONAL READERS’ OFFERS
BANANA REPUBLIC AND GRAZIA TAKE OVER CAPE TOWN
Grazia South Africa joined Banana Republic for its first stand-alone in Cape Town. Grazia’s Fashion Director and her team hosted three trunk shows with BrooklYn models wearing the latest looks, giving also special shopping discounts to Mall participant. Only one lucky reader even Fashion GRAZIA walked away with an entire Banana Day out South Africa Republic ensemble. Grazia South Africa and Brooklyn First from Mall offered a fashion day to Grazia South Africa and local left: Danielle readers. During the event the Weakley, Grazia fashion retailer Jo Borkett SA Editor-in- Grazia fashion team talked the chief; first from crowd through the biggest and offered readers the chance to right: Kirsty Step into Stoltz, Grazia best trends and shopping buys for preview and shop Jo Borkett’s SA Fashion the fall/winter season, while new winter range at Sandton Director models wore the looks on winter store in Johannesburg. the catwalk. Three readers also won cool While sipping champagne and fabulous goodie bags! nibbling on canapés, the Grazia team gave readers a goodie with bag, including a 30% discount on all winter items in store for Grazia & just one night. Only two Grazia Jo Borkett readers also won a Pandora bracelet that night.
READERS’ OFFERS ... a GRAZIA INTERNATIONAL READERS’ OFFERS Los Imprescindibles GRAZIA GRAZIA Spain Uk The Moda Shopping Mall of Madrid decided to collaborate with Grazia, offering a 10% discount Easy Chic on any purchase made between March 6 and 31 to celebrate its 25th anniversary. To receive this discount, the reader had to present issue n. 4 of Month Grazia Spain in any store participating in the event.
This month GRAZIA was Easy Chic, and Grazia Middle East had four full weeks of great grazia becomes discounts to offer your personal to its readers. Jaeger, Office, (shoe) shopper Warehouse and Grazia Middle East teamed up with Level Shoe LK Bennett all District at The Dubai Mall, to host an exclusive offered 25% shopping event. At it, Grazia’s Fashion Editor discounts on gave people styling advice on how to find the their entire perfect shoe and an in-house stylist from Level ranges. Grazia Shoe District offered a personalized fashion encouraged these session. In addition, everyone who bought retailers to push something from the multi-brand shoe area the discount received a free beauty treatment. through Grazia
UK iPad app. READERS’ OFFERS ... a
GRAZIA INTERNATIONAL READERS’ OFFERS GRAZIAHolland
Grazia Holland and H&M teamed up to make the 16- Grazia page Eco section. The famous fashion brand wanted to tell Exclusive goes the story behind the collection. Readers had more pages to read and Grazia had a new way shopping green to generate advertising income, night with H&M which was a plus both ways! with H&M! Grazia and H&M celebrated the launch of the H&M Conscious Collection, sustainable fashion line, GRAZIA with an exclusive shopping night. Korea Five hundred and fifty guests attended the event in Hamburg. GRazia day Besides the music, drinks and with h&M and style advice from Grazia’s fashion beauty brands team, guests were treated to a 20% To promote the opening of H&M Garosu-gil shop, discount on the entire H&M range. the Grazia team and H&M organized the “Grazia Day with H&M” shopping event. Grazia Day was promoted through all Grazia Korea media channels (magazine, website, Facebook page and more). GRAZIA In particular, Grazia Korea launched a Style Hunter competition (sponsored by H&M) on its Facebook Germany page. Some of the best styling pictures from First from left: Astrid readers were selected and the winners were invited Bleeker Grazia Germany ADV to the Grazia & H&M Party. Manger; first from right: Claudia ten Hoevel Grazia Germany Editor-in-chief