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Présentation Powerpoint THE PRESS, ITS PUBLISHERS AND THE PRESS OFFICES MAGAZINES, LIKE MOVIES, ARE THERE TO PROVIDE YOU WITH A FEW HOURS OF FANTASY FUN: THAT’S WHY WOMEN BUY THEM. IF THEY WERE A TEMPLATE FOR REALITY, THEY’D BE CALLED LIFE MAGAZINES. THE ROLE OF FASHION – THE DEVIL WEARS PRADA AS WELL AS THE FASHION BIBLE IT HAS NOW BECOME, IT IS A CULTURAL RECORD OF THE TIMES THE IMPORTANCE OF THE IMAGE The artistic directors of the magazines ANNA WINTOUR T H E Q U E E N STYLE Wintour landed the editorship of American Vogue in 1988 and has since then revived the magazine to 12 million readers in print and an average of 1.2 million monthly visitors online. She is undeniably one of the most influential figures in the fashion industry, the ultimate commercially minded editor and artistic director. She is also known for her chilly demeanor and her iconic haircut. PUBLICATIONS US VOGUE EMANUELLE ALT LA PARISIENNE STYLE Emmanuelle Alt has been the editor-in-chief of Vogue Paris since February 2011. She embodies what could be called the Parisian chic as she is seen most of the time in black jeans, perfectly cut blazers and crisp white jeans. She gave the French Vogue Magazine a fresh and more feminine touch. PUBLICATIONS VOGUE Paris ANNA DELLA RUSSO THE FASHIONISTA STYLE Anna Dello Russo is currently the Editor At Large and creative consultant for Vogue Japan. She is one of the most recognizable fashion personalities in the industry, standing out with her daring, intricately styles, her colorful ensembles and her outgoing personality. PUBLICATIONS VOGUE Japan GIOVANNA BATTAGLIA ITALIAN GLAMORE STYLE Giovanna Battaglia Engelbert is an Italian renowned stylist and fashion editor for W and Japanese Vogue. She could be described as a street- style phenomenon and a designer muse. PUBLICATIONS W JAPAN ANGELICA CHEUNG LAWYER TURNED FASHION EDITOR STYLE Angelica Cheung is the editor in Chief of Vogue China She is known for being smart, sharp and savvy, all qualities that were tremendously helpful for successfully launching Vogue China just a decade ago. The publication’s success is certainly due to her ability to find the right balance between keeping the magazine authentic to its own readership all whilst letting the western influences in. PUBLICATIONS VOGUE CHINA CARINE ROITFELD THE FRENCH HIGHNESS STYLE Carine Roitfeld is the former editor in Chief of Vogue Paris. She rose to international prominence with Mario Testino and Tom Ford as the trendsetters of the fashion aesthetic of the 1990s - a bold glamorous sleekness that teetered precariously between brazen sex and good taste. PUBLICATIONS CR FASHION BOOK DEREK BLASBERG THE GENTLEMAN OF FASHION STYLE Derek Blasberg is an American journalist, a TV personality, an editor, bestselling author and currently Vanity Fair’s host for the web series « Our Man on the Street », as well as the head of fashion and beauty partnerships at Youtube. PUBLICATIONS YouTube and Vanity’s Fair EDWARD ENNINFUL THE COOL GUY STYLE Edward Enninful is a British fashion stylist and British Vogue's first male editor-in-chief. He is known for his edgy elegance and for how his street-inspired looks helped fuel the grunge movement during the early 1990s. He got his start as the youngest ever fashion director for an international publication when he became fashion director at i-D magazine when he was 18. He is also known for putting a twist on many of i-D cover stars’ public image, such as dressing the scandalous R&B artist Nicki Minaj as a French noblewoman. PUBLICATIONS ELLE UK EMANUELE FARNETI SUCCEEDING FRANCA SOZZANi STYLE Emanuele Farneti is s the editor-in-chief of Vogue Italia and L'Uomo Vogue. “He is considered to be a true ‘magazine maker’ who brings to a title surprise, visual freshness and a true commitment to quality at the highest level.” Farneti found himself with the difficult task of maintaining the legacy of his much-loved predecessor, while redefining Vogue Italia for a new generation of readers. PUBLICATIONS VOGUE Italy KATIE GRAND BRITISH QUIRKINESS STYLE Katie Grand, a British stylist has founded (with the backing of Condé Nast) the biannual magazine Love. She is known for her cheeky, fun and irreverent take on fashion. She is also a highly respected stylist and creative consultant, as well as a key collaborator of Marc Jacobs for whom she is creative director of the womenswear, menswear and beauty campaigns for Marc Jacobs. PUBLICATIONS LOVE Magazine, Marc Jacobs LAURA BROWN DOWN TO EARTH AUSTRALIAN IN NYC STYLE Laura Brown is InStyle’s editor-in-chief. She is known for her down-to-earth perspective, quirky sense of humour and easy-going personality on social media, where she engages millions of fashion fans. “People turn up for this magazine and I just want to engage them in more and different ways,” she said. “This is a massive, behemoth of a magazine. It’s an incredibly powerful brand. It’s a dominant force in this business. It has an amazing spine, I’m just bringing up the jazz hands a little bit.” PUBLICATIONS InStyle US MITSUKO WATANABE JAPANESE ELEGANCE STYLE Mitsuko Watanabe is editor-in-chief of Vogue Japan and a key figure in one of the world’s largest and most influential fashion markets. Having worked for the Japanese fashion media for a long time, she is known for sprinkling her discreet vision for the elite title with bold editorial flourishes. PUBLICATIONS VOGUE Japan THE LINK BETWEEN THE FASHION HOUSES AND THE MAGAZINES COMMUNICATION STRATEGY IMPLEMENTATION O F T H E COMMUNICATION COLLABORATION W I T H T H E STYLISTS THE MOST IMPORTANT PRESS OFFICES INTERNATIONALLY KNOWN PRESS OFFICES FOCUS ON KARLA OTTO THE QUEEN OF PRESS OFFICES FOCUS SUR KARLA OTTO LA REINE DES BUREAUX DE PRESSE FOCUS SUR KARLA OTTO LA REINE DES BUREAUX DE PRESSE WHAT DREAMS ARE MADE OF THE FASHION PRESS INDUSTRY TRENDSETTING AND BRAND PROMOTION NEWSPAPERS WOMEN FASHION MAGAZINES MAGAZINES CELEBRITIES SPECIALIZED PRESS VOGUE THE MOST IMPORTANT FASHION MAGAZINE IN THE WORLD V O G U E U S V O G U E U K VOGUE FRANCE V O G U E I T VOGUE GERMANY VOGUE AUSTRALIA VOGUE JAPAN VOGUE RUSSIA VOGUE CHINA But also VOGUE India, Mexico, Portugal, Turkey, Netherlands, Thailand, Ukraine, Arabia, Poland, Czech Republic… ELLE THE MOST READ MAGAZINE IN T H E W O R L D E L L E U S E L L E U K ELLE FRANCE E L L E I T ELLE GERMANY ELLE AUSTRALIA E L L E J A P O N ELLE RUSSIA E L L E C H I N A But also ELLE India, Mexico, Portugal, Turkey, Netherlands, Thailand, Ukraine, Arabia, Poland, Czech Republic… HARPER’S BAZAAR AN INTERNATIONAL MAGAZINE HB AUSTRALIA H B I N D I A H B M E X I C O H B U K H B R U S S I A H B U S H B C H I N A H B H O N G H B A R A B I A KONG But also HB Singapore, Taiwan, Vietnam, Germany… INSTYLE WHEN CELEBRITIES MEET FASHION I N S T Y L E U K I N S T Y L E U S INSTYLE ALL IN STYLE AUS I N S T Y L E INSTYLE MEXICO TURKEY INSTYLE CHINA INSTYLE RUSSIA I N S T Y L E SOUTH KOREA GRAZIA PUSHING HIGH STREET ALL OVER THE WORLD G R A Z I A U K G R A Z I A F R G R A Z I A U K GRAZIA ITALIA GRAZIA INDIA GRAZIA MEXICO GRAZIA SPAIN GRAZIA SERBIA GRAZIA CHINA But also GRAZIA Croatia, Greece, South Korea, Thailand ... W THE CULTURAL MAGAZINE LOVE FASHION WITHOUT LIMITS L’OFFICIEL CHIC AND PARISIAN AN INTRODUCTION TO TRENDS WHAT IS A TREND ? GIVING THE FUTURE A DIRECTION THE ROLE OF TREND AGENCIES GUIDING THE BRANDS AND THE INDUSTRIALS N E L L Y R O D I CARLIN PROMOSTYL WGSN A SELECTION OF THE TREND AGENCIES THE VARIOUS SEGMENTS AND THE INTERNAL ORGANISATION THE MOST IMPORTANT FUNCTIONS THE ARTISTIC DIRECTOR THE BIG PICTURE The stylist THE CLOTHING DESIGNERS THE DRAPER/ PATTERN-MAKER THE 3D DESIGN OF THE DRAWING THE LIFE OF A MODÉLISTE THE PRODUCT MANAGER DESIGN THE PRODUCT THE FABRIC SOURCER SOURCING THE PRODUCT’S FABRIC THE SALES PEOPLE SELLING THE PRODUCT THE MERCHANDISING SHOW THE PRODUCTS TO THEIR BEST ADVANTAGE THE COMMUNICATION MAKE THE PRODUCT KNOWN A PARTICULAR ECONOMIC ORGANISATION BEING PART OF HAUTE COUTURE A FRENCH SPECIALITY THE SELECTION CRITERIA OF THE CHAMBRE SYNDICALE DE LA HAUTE COUTURE PARISIENNE TO INTEGRATE THE OFFICIAL CALENDAR LA HAUTE COUTURE SELON CHANEL A MORE ACCESSIBLE FASHION THE MARKET ORGANISATION FROM HAUTE COUTURE TO FAST FASHION source : analyse EY des données Fondazione Altagamma THE NEW KING OF FASHION ? THE COST COMPOSITION A BETTER UNDERSTANDING OF FAST FASHION THE INTERNATIONALISATION OF THE PRODUCTION TO LOWER THE PRODUCTION COSTS THE PLAYERS FAST FASHION .
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