Newsletter October 2012 International Network Italy

NEWSLETTER OCTOBER 2012 INTERNATIONAL NETWORK ITALY

Grazia on KINDLE FIRE Grazia is increasingly interconnected and close to its readers. In fact now the GRAZIA- magazine is also available on HYPNOSE STAR Kindle Fire and Kindle Fire On the occasion of the first numbers of Grazia’s relaunch, the HD, the new tablets that magazine joined forces with Lancôme, the upmarket beauty Amazon recently launched brand. Two weeks after its relaunch, Grazia is once again in in Italy. Through the Amazon newsagents’ with an exclusive gift, a special size of Hypnose Star mascara by Lancôme. This is an interesting product for for Androidnapp shop users readers and a major alliance in publicity terms, supported can download their new by the publisher through a special price for the newsagent. digital copy of Grazia every Friday and take it with them everywhere. The Amazon tablet is just the latest in the range of devices on which Grazia can be read. All that’s left to do is browse through your first copy on Kindle Fire! INTERNATIONAL NETWORK GRAZIA.IT

The desirable box of cosmetics Happy birthday has just turned one, so Grazia.it GlossyBox! and GlossyBox wanted to celebrate the event with a special contest. Each day, between October 10 and 20, Grazia.it and GlossyBox offered all readers and registered users the chance to win 20 GlossyBox makeup brushes or one three-month subscription to receive each month a box containing 5 samples of beauty products. The contest took place on the Shop IT machine, in complete Grazia.it style.

new Liu Jo Special event with Grazia @Hoss Intropia Liu Jo organized an exclusive event in Verona for the reopening of its Grazia.it was the media partner of the special event organized by Hoss Intropia completely remodeled boutique on in its store in Rome. The stars of the evening were must-have articles from the Via Mazzini. Grazia.it, the special Hoss Intropia Fall/Winter 2013 collection, interpreted with great versatility for day partner of the event, sent its IT blogger Elena Schiavon who gave and night. After the fashion show, customers had a chance to shop (with a 20% live reports from the party and sent pictures and tweets to her discount), try on the looks appearing on the catwalk, and receive advice from numerous fans on social networks. Grazia.it Fashion Editor and Alessandro Airò, blogger of The Little Snob Thing, on During the inaugural party, its many guests could admire the how to personalize and reinterpret the looks. brand new collection for Fall/Winter 2012.

CLICK THE LINK BELOW: CLICK THE LINK BELOW: http://www.grazia.it/moda/party-eventi/hoss-intropia-abiti-cappotti-trench-autunno-inverno-2013-evento-negozio-roma http://www.grazia.it/moda/party-eventi/liu-jo-abbigliamento-autunno-inverno-2012-boutique-verona-opening-elena-schiavon INTERNATIONAL NETWORK FRANCE

Fifty Shades of Grey was published in France on Grazia October 17 and Grazia exclusively published the loves 50 book’s first chapter a week before it hit the bookshops. Ioma The troubled relationship This month, Grazia supported the SHADES between Anastasia Steele and advertising campaign of Ioma, the the mysterious Mr Grey that pioneering French brand devoted has caught the imagination to skincare science, and launched a OF Grazia of over 50 million readers competition. Readers were invited to say worldwide was featured – through the pages of the magazine or not only in the first-chapter the grazia.fr website – what’s the most preview but also in the “Fifty radical-chic compliment they’ve ever been Shades of Grey from A to made. Three fantastic prizes to be won: Z” section with an in-depth a weekend in London, one in Paris or a exploration of the story’s supply of Ioma products. locations and keywords. Grazia and Ioma’s cooperation was also Grazia France certainly could promoted through a banner on the Grazia not pass on the chance to website and a Ioma video. talk to its readers about the publishing phenomenon of the year! BUBBLE YOUR LIFE Grazia France was a media partner for the Nuit Blanche in Paris held on October 6th at the Musée des Archives Nationales. The theme of this Nuit Blanche was soap bubbles. Two Grazia Girls gave participants copies of the magazine and a delightful boîte à mode Grazia branded. INTERNATIONAL NETWORK UK Easy Chic month Grazia offered readers 4 full weeks of great discounts. It all started at the beginning of October with Office, Gap and Warehouse products, and now, in the last week of the month, 25% off Kurt Geiger products. Grazia encourage retailers to push the discount via in-store promotions and the use of @ School social media. with GRAZIA RReaeaddersers EvEventent Grazia UK is holding three master classes wwiithth SwarowSwarowsskiki as part of its brand new School of Grazia. The aim is to give readers access to fashion Grazia has teamed up with Swarovski to offer readers the chance to industry experts, from bloggers to designers. attend an exclusive party celebrating the new James Bond film Skyfall. Grazia gathered together three of its favorite Jewelry designer Stephen Webster created a stunning collection female bloggers - Laetitia of Mademoiselle inspired by the movie, and many glamorous Bond Girls featured over Robot, Stella of Stella’s Wardrobe, and Reem the years were there. of Five Five Fabulous – so they could give The event has been held at the Swarovski advice in the first Grazia Blogging Master store on Regent Street in London. At the Class. Grazia Editor-At-Large, Angela event, guests could have a manicure by Buttolph, hosted the event at the Apple Store OPI and received goodie bags. on Regent Street and nearly 100 people There were complimentary champagne attended: a fabulous turn out! Two more and canapés and, of course, a 15% events are scheduled: the next event is a discount on the Swarovski collection. Master Class on street style and photography As there was very limited space, only with Grazia Style Hunter Hannah Almassi, the first 100 responses received tickets. followed by a final class on video blogging. INTERNATIONAL NETWORK RUSSIA Candy mood at Volvo Fashion Week Grazia joined the Volvo Fashion Week, in Moscow, distributing a special gift: big, bright candies with the GRAZIA logo. Two candy girls handed out the appealing lollipops and gave away Grazia-branded sunglasses in various shapes: stars, hearts, kitty eyes and so on. A GRAZIA fashion photographer took pictures of guests as they received presents near giant candies. A few days later, the participants could download their photo from graziamagazine.ru! “Young designer’s competition” - final show! At last the wait is over! The final stage of the Young Designer competition was held on October 26th during GRAZIA the Volvo Fashion Week in Moscow. POP-STORE The fifteen finalists’ outfits were Grazia has opened its first pop-up store in modelled on the runway; they drew Tsvetnoy. Readers had a great opportunity to inspiration from shapes and patterns buy one-of-a-kind clothes hot off the runway, suits and velvet evening dresses. A typical of the 1960s, such as velvet. unique chance for fashion followers. The jury named the winner, who The store was organised and set up will be given the opportunity of with the support of TrendsBrands. ru internet shop. Visitors received presenting her/his entire collection free copies of Grazia magazine and at next year’s Volvo Fashion Week. Grazia-branded merchandising: Moreover his/her suit and velvet lollipops, badges and delicious fairy dress will be featured, in all sizes, in cakes. Also, every customer who Aliona Peneva, made a purchase in the pop-up store the TrendsBrands.ru online store. The (Grazia Editor- received a Make Up For Ever kit. name of the winner coming soon! in-chief) INTERNATIONAL NETWORK CHINA New outdoor advertising on HUAIHAI Road To promote the magazine, Grazia China launched GRAZIA a new, amazing Beauty outdoor campaign in Mid HuaiHai Voice Road, that today is The Grazia Beauty synonymous of Voice 2012 contest what is trendy, was given a fabulous elegant and launch on the Grazia fashionable in website. Twelve top Shanghai. From makeup specialists September 1st to were invited to make the end of October. recommendations and an online survey was held to discover the top makeup products voted by readers. INTERNATIONAL NETWORK south africa The Great Grazia TREASURE HUNT! SPECIAL Grazia South Africa launched am amazing trasure hunt READER only for its readers. The prize was what readers has already deemed to be their ultimate wear-antwhere designer bag - a EVENT Louis Vuitton Neverfull. Grazia ran the competition over four Grazia South Africa hosted its first consecutive issues and, each week, readers were given a reader event. The wine flowed clue to find thet specific issue. Once the found the image, at Joburg restaurant, Europa, as they had to snap and pic and send it in. Addition clues on Grazia South Africa Editor in chief, graziadaily.co.za. Danielle Weakley, joined Fashion Director Kirsty Stoltz and Beauty editor Malaika Alf to talk summer fashion and beauty trends. The team dished up loads of tips and tricks and plenty of shopping buys while the readers dined on what else but an Italian feast?

1st LOCAL CELEB on cover! Grazia South Africa celebrated its first local celeb on cover at a scorching hot restaurant in Rosebank, Joburg. The celebrities, TV crews and style bloggers joined Grazia staff and reader winners to sip on minty mojitos and perfectly pink cosmopolitans– with delicious sushi, salt and pepper calamari and spring rolls to snack on. The highlight of the evening was surely when the cover star arrived, clad in a bespoke embellished halter- neck frock with the designer, Asanda Mdyibi, as her date. She signed covers, took interviews and happily posed for photos with fans who were passing by. INTERNATIONAL NETWORK GERMANY

GRAZIA Germany offered its readers the chance to win Readers a 4,000 Euro gift certificate GRAZIA ❤ IKEA for stylebop.com, one of IKEA chose Grazia to support its advertising campaign that aims contest the world’s leading luxury to affirm its closer ties with fashion and lifestyle. For this purpose, fashion e-tailers. All readers Grazia prepared an advertorial that will be published once a month had to play a memory game starting in October. The first appeared in Issue 41/2012 and was with called “Live your Style: Interior-theme – Street Style”. on grazia-magazin.de and Sylebop then enter their personal data. The winner was invited to GRAZIA, where she was able to cash in her gift certificate and choose her new wardrobe with the help of the GRAZIA fashion team. The contest was promoted on all GRAZIA channels (print, online, Facebook). INTERNATIONAL NETWORK HOLLAND

Grazia coupons in collaboration with L’ORÉAL Following the great success of the first Coupon booklet, that increased newsstand sales by 10%, Grazia Holland decided to repeat the project which was based on a theme this time: it was all about hair! The hair booklet, which was co-produced with L’Oréal Professionel, contained information about color treatments as well as 63 coupons that could be redeemed with professional L’Oréal hairdressers! INTERNATIONAL NETWORK MIDDLE EAST

Grazia goes BIG! This October, Grazia Middle East produced its second perfect bound issue for 2012: the BIG fashion issue that covered absolutely everything about shopping and style. Focusing on local style, Grazia took a peek inside the most coveted wardrobes in the UAE, asked local fashion personalities to share their tips and secrets about this season’s trends, and compiled the perfect guide on how to make the most of them. When Grazia goes big, it also goes all out on accessories too, so it rounded up all the most desirable pieces out there. INTERNATIONAL NETWORK australia

Together with Australian celebrity & former Miss Grazia Universe, Jen Hawkins, Grazia hosted an exclusive cocktail soiree at the stunning & newly renovated & JLH Park Hyatt Hotel. Advertising clients mixed with celebrities and sipped on champagne as they were Forth TARGET serenaded by Australian musician, Guy Sebastian. Event Grazia erected a branded media wall, for celebrities to be photographed against, as well as two large collection by Grazia blown up images from in mag shoots. There was The collaboration between significant press and PR after the event and the Grazia and Target continues with success! party was reported in major Sydney newspapers. Grazia launched the 4th Target collection in Target stores Australia wide. All pieces were designed to be on trend pieces for the new season at affordable prices. The Target collections have been a successful brand extension for Grazia Australia and have also helped to increase revenues. The collection was strongly supported in mag (through editorial and a competition), as well as through social media and online. Grazia is planning to launch future collections at Target, promoting them both in store and on their website. Readers had the chance to win the collection, emailing Grazia team and describing in 25 words or less which Grazia Hot Options for Target piece is their favourite and why. INTERNATIONAL NETWORK serbia

Grazia BIGGEST SHOPPING Grazia FESTIVAL... ever!!! MEN This Grazia Shopping in shops of the world’s Night will certainly be most famous brands were New GRAZIA MEN that remembered for the sufficiently attractive for will rejoice chic men who greatest participation of visitors to come from all shopping malls and mall over Serbia. likes modern women. tenants ever, visits and the Apart from good shopping, Brad Pitt on the cover page number of various initiatives visitors enjoyed a mini- and surprises prepared concert contest, Discover speaks about his sex simbol for the visitors. This was Your Inner Diva inspired status despite his age as the the first time that the by Jennifer Lopez and shopping night event was organized by L’Oréal and new face of Chanel No. 5! held in one outlet centre. GRAZIA magazine. The Discount offers included official Grazia Shopping an additional 30% off store Night perfume was Hugo prices. Special discounts Boss Nuit Pour Femme, which was presented by Grazia girls events where all visitors enjoyed different scent surprises. SEPHORA made a real women’s corner in the heart of the city. This place was a must for all women who enjoy makeup. A positive and funny atmosphere, plus a female makeup expert; each girl’s look was recorded by a Grazia photographer. INTERNATIONAL NETWORK bosnia

GRAZIA Bosnia-Herzegovina organized its first “GRAZIA The big night of small prices! SHOPPING NIGHT”, held in Sarajevo’s central pedestrian zone. The “big night of small prices” has celebrated in the stores of many famous brands such as ALDO, MANGO, MARLBORO CLASSICS, UNITED COLORS OF BENETON, HAPPENING and many others with shops in the capital of Bosnia-Herzegovina. INTERNATIONAL NETWORK macedonia FASHION WEEKEND with GRAZIA Grazia Macedonia was the media sponsor of the 6th season of Fashion Weekend in Skopje. In the Audi-Porsche showroom, where the runways were held, GRAZIA had its own stand and a Grazia girls gave free copies of Macedonian GRAZIA to the VIP guests. The fashion shows were held in two stages - October 8th-14th and October 26th-28th - and featured formal gowns, wedding dresses, sportswear and many unusual creations and combinations. The runways showcased the work of many top Macedonian designers such as Tanja Kokev, Antonia Ristovska, Elena Luka, Rosica Mrshikj, as well as other many young and promising designers who are on the threshold of their fashion career. INTERNATIONAL NETWORK thailand

1-Vaksorn Lohtong (Executive Director) with one guest; 2-first two from left: Varitta Phatanarajta (Publisher), Pimonrachada Indrapana (Editor-in- chief); second from right: Vaksorn Lohtong 3-Pimonrachada Indrapana (in the middle) with some participants

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Grazia Media Lunch 3 Grazia Thailand organized a cozy media lunch at Hotel Muse to celebrate its 3rd anniversary with media agencies and major clients. The event was held in 2 sessions, with 60 guests per session. The main agenda was to build a strong relationship with business partners, to give them an update about Grazia Thailand, to get feedback about the magazine, to thank existing clients, and to give prospective clients a chance to become more familiar with Grazia. The simple, easy session included a short speech from the Grazia Thailand team and Grazia brand presentation. Surprises included a special guest singer who entertained the guests and a surprise lucky drawing for great prizes, including a Jimmy Choo bag, a Ferragamo bag, Gucci sunglasses, Tod’s shoes, hotel vouchers, and much more. Grazia Thailand received good feedback from all the guests and everyone was happy to go home with a great gift from Grazia. INTERNATIONAL NETWORK india

Grazia launches new fashion spaces

In association with Grazia, F Lounge, Diner Bar, one of the most fashionable space in Mumbai, launched the city’s first ever innovative concept-celebrity “F In Focus”! The launch event was focused on leading fashion designer Narendra Kumar Ahmed’s couture bridal collection, showcased at the recent India Bridal Fashion Week inspired by ballet. The celebrity wall, which displayed sketches of his work, was unveiled by him and model Evelyn Sharma. The guests were seen congratulating him and leaving their good wishes on the wall and Narendr F In Focus has been established as a monthly property to praise and celebrate the achievements of established and upcoming talent from the field of ‘Fashion’ Art and Lifestyle. The concept highlights a fashion designer, model, photographer, choreographer or stylist, artist. The party was an elegant soirée of glamour, fashion and food. INTERNATIONAL NETWORK BULGARIA COSMETIC REVOLUTION FOR GRAZIA READERS! Even more beauty products will be given away through Grazia magazine this year. No longer just samples, but full- size products given with the magazine at Grazia’s usual price. In October all readers enjoyed receiving a Decleor moisturising cream and the November issue will include a Clinique lipstick. All for CHILDREN In cooperation with H&M and UNICEF, in this special fashion issue Grazia featured an exclusive childrenswear fashion shoot. The magazine took part in the initiative, whose main purpose is to collect money for children in India and Bangladesh by selling clothes from the H&M All for Children label. INTERNATIONAL NETWORK INDONESIA HAIR CARE with Grazia IT’S ALL & TRESemmé TRESemmé, the trusted hair products ABOUT MUSIC!!! for the international fashion weeks, arrived in Indonesia and integrated Grazia was the media partner for the concert of 4Minute, creative campaign with Grazia, which op, which performed in Jakarta one of top girl bands of K-P featured the products in Beauty Bulletin. Readers could win the on the last day of October at Mata Elang International exclusive hampers from TRESemmé Stadium. For the occasion, Grazia gave away 6 tickets to via online quiz, and 2 out of 10 winners readers through a social media quiz and also provided (who also must have submitted their pictures) will be featured in December exclusive coverage of the girl band. issue after they use the products. The Through a social media quiz, Grazia also gave away 8 tickets response for the online quiz was great. to readers for the legendary band Chicago, which appeared A lot of readers joined! at the Jakarta Convention Center at the end of October. Many hits were played, including the nostalgic “If You Leave Me Now”, “Hard Habit to Break”, and “You’re an Inspiration”. Running is one of the coolest sports Media Partner today in Indonesia, and it has been getting quite a lot of attention from for Mandiri Grazia readers. Grazia magazine participated in the “Mandiri Run for Run for Nation Nation” running event that combined sports, fun, and festivities. Celebrities who love to run also joined the event, which included other enjoyable activities ranging from musical performances by top artists to a celebrity sports match.