DIRECTOR: JOSÉ LUIS LARRAÑETA. ISSUE 181. JUNE 2015 Azulejoel Periódico del www.elperiodicodelazulejo.es

Construmat, a window to the future The international fair of Barcelona confirms the return of vigor to the construction sector and starts a new stage of more optimistic forecasts ‘DEKTON’ BY COSENTINO Summary June 2015

Construmat Pages 4 to 8 Fairs Page 10

The revamped Beyond Building Coverings reports increased Barcelona-Construmat closed its most attendance and exhibitor numbers innovative edition ever and welcomed for its 2015 show in Orlando. More a total of 54,326 visitors of whom than 25,000 professionals attended 12,000 were from the general public, the week-long expo. Attendance representing an increase of 15% generated a 10% increase.

Design Page 13

Tile of USA website wins APEX Award of Excellence in the WordPress category.

Design Page 15

Natucer catalog offers trendy finishes to decorate and achieve pools and outdoor spaces.

Industry Page 20

Levantina features in the latest trends in interior design at Casa Decor 2015, held once again in Madrid.

EDITORIAL A FAIR FOR NEW CONSTRUCTION INDUSTRY

Construmat has projected an image 2013, has passed its particular crisis, adjusted to the new situation of the thanks to careful organization and the construction sector, with sustainability support of 300 exhibitors and over and rehabilitation as building blocks 54,000 visitors. Thus, Construmat has for growth. The biennial fair, which regained its label ‘premium’ showcase showed signs of decadence in for the construction industry.

Director: José Luis Valencia. Editorial staff: Javier Cabrerizo. Photography: M. Nebot, P. Poyato y G. Utiel. Design: José Martos. Edit: Comunicación y Medios de Levante, SL (GRUPO ZETA). Comercial Area: Director: Jesús Dualde. Account executive: José Staff López. [email protected]. Ctra. de Almassora s/n. 12005 Castellón. Phone: 964 349 500. Legal Deposit: CS-016-2000

4 Construmat 2015 el Periódico del Azulejo June 2015 construmat shows the way forward The revamped Beyond Building Barcelona-Construmat closes its most innovative edition ever and consolidated itself as a platform for international business

Beyond Building Barcelona Construmat has focused its efforts on this edition to become a platform for international business, through the Forum Contract.

eyond Building Bar- News and images took part and who found at access to the last two days of 72 national) in search of su- celona-Construmat, this new edition of the event the trade fair. ppliers and partners among the updated Interna- on the website of an opportunity to do busi- This year the show also the 300 exhibitors who tional Building Show ness and a guide for getting made a particular effort to took part in this edition of ofB Fira de Barcelona, closed the magazine back on track after these provide a platform for in- Beyond Building Barcelona- its nineteenth edition ha- long and challenging years ternational business. The Construmat. ving showcased the vectors The website of ‘El Periódico of the crisis.” national and international that will define the future of del Azulejo’ has collected Contract Forum were the NETWORKING MEETINGS the construction industry in during the celebration 3D PRINTING, DRONES... venues for the presentatio- At the Forum almost 330 bu- the 21st century: innovation, of Construmat the best Fira de Barcelona’s Interna- ns of a total of 217 initiati- siness meetings took place, design, sustainability and images and information tional Building Show struc- ves (145 international and while in the Job Market Pla- building renovation, and of the most prominent tured its offering around ce, organised by Barcelona having consolidated itself as exhibitors. Readers who the key areas that will be The international Activa, twelve job interviews a platform for international are interested in new defining the direction of the event welcomed were held; at the Brokerage business and support for the products of the participants construction industry in the Event there were 284 contacts in the international event 54,326 visitors, sector. coming years. representing an made and in the advisory The event served to under- can check the details In this respect, the themed area on internationalization line the start of an econo- on the official website areas and conferences on increase of 15% and financing PIMEC provi- mic recovery in the Spanish of the magazine: ‘www. digital technology in cons- over the last ded consultancy services for construction sector which is elperiodicodelazulejo.es’. truction received the most edition in 2013 24 queries from companies. finally managing to glimpse visitors and are set to be an In total, this edition of BBB- an end to the deep recession almost essential element in Construmat hosted some 710 it has been immersed in for the construction industry of networking meetings. the last seven years. the future. 3D printing, the The event, which took pla- In this respect, the show’s Internet of Things, robots ce on 19-23 May in Hall 2 of president, Josep Miarnau, ex- and drones were the star tur- Fira de Barcelona’s Gran Via pressed his “satisfaction for ns of the event. Exhibition Centre, and whi- the fact that both the show Other key themes at the ch opened to the public on and the sector seem to be show, such as design and 22 and 23 May, welcomed entering a recovery phase af- building renovation, also a total of 54,326 visitors of ter some frankly very tough aroused a great deal of in- whom 12,000 were from the years.” Miarnau also expres- terest, not only among trade general public, representing sed his “gratitude to all the professionals but also the ge- an increase of 15% over the exhibitors and visitors who neral public who were given last edition of 2013. H June 2015 el Periódico del Azulejo Construmat 2015 5

Fira de Barcelona’s International Show structured its offering around the key areas that will be defining the direction of the construction industry in the coming years.

Awards for projects, designs Finally, ‘Graphenstone’ has won the sixteenth edi- and advanced products tion of the Barcelona-Cons- trumat Beyond Building The Olot Hospital in Gi- ries, three operating rooms, Awards in the category of rona, built by Sacyr Cons- four delivery and neonatal Product Selection and Au- trucción, received the 16th rooms, 28 same-day surgi- dience Award for Innova- Beyond Building Barcelona- cal and outpatient units, 28 tion, Sostenibillidad and Construmat Award in the emergency units, 14 hemo- Social Work. Building category, awarded dialysis stations, 45 outpa- ‘Graphenstone’ is a range to brand new buildings or tient examination rooms, of paints that feature gra- interventions in existing diagnostic imaging depart- phene in their composition, ones. The Olot Hospital, de- ment, clinical laboratory, re- which acts as a supporting signed by architects Ramon habilitation, and general ser- mesh at molecular level and Sanabria and Francesc San- vices (function room, shops, improves flexibility, streng- dalinas and draftswoman canteen and cafeteria, laun- th, uniformity and washa- Lidia Planas, serves a local dromat, etc.), among others. bility, while extending the population of 55,000 in the Another product awarded life expectancy of the pain- region of Garrotxa. in Construmat was ‘Re-Con tjob and improving its tex- The hospital, which ope- Zero’, created by Mapei, a ture and appearance once ned its doors in November two-component powder applied. 2014, is surrounded by stun- product used to recover all The rest of the compo- ning forests on the outskirts returned concrete with zero sition is of natural origin, of Olot and was designed as impact on the environment which guarantees a total ab- a horizontal and staggered and zero investment re- sence of potentially aggres- building that adapts to the quired for treatment plants. sive chemical agents. The natural topography and pro- This solution allows recover range includes paints for vides magnificent views. all types of concrete returned indoor and outdoor use, It features 27,551 square to mixing plants (including lime mortar pastes, electri- meters spread over three concrete for shotcrete) at the cally conductive paints and floors, which will accom- end of each day or when si- photocatalytic paints that modate 160 beds, five surge- tes are decommissioned. absorb NOx. H 6 Construmat 2015 el Periódico del Azulejo June 2015

FEATURED INNOVATIONS

Emac gets new customers with its wide Exclusive designs for the bathroom with range of advanced profiles and joints the guarantee of success by Roca

Emac, international leading the construction industry in Roca, one of the prominent new collection ‘Inspira’ with company in profiles and trims Beyond Building Barcelona fair. partners of the Barcelona´s adjustable designs to fit spaces for wall and floor , and The company has exhibited trade show, presented under each user; furniture as ‘Heima’ structural joints and expansion its decorative and functional the motto ‘A life with you’, the or ‘Prism’, in addition to taps joints for large projects, has profiles, in addition to its latest novelties for the bathroom and solutions developed for the maintained its commitment to structural expansion joints. space, including the versatile professional sector.

Schlüter Systems proposed efficiency and design in its constructive solutions

Schlüter Systems has participated in Construmat 2015 with their next- generation solutions for the installation of shower trays, and the ‘My Kerdi- Line’ family, drainage channels with individual laser engravings. It has also Textures and original volumetric games shown the radiant heating system with thickness of in the ceramic collections by Apavisa 5 mm, easy to install on existing surfaces, and the Apavisa, Spanish manufac- textures and volumetric games, so ‘Liprotec’ profiles with turer, exhibited in Fira Barcelona appreciated by prescribers. With incorporated LEDs and new ceramic collections. Apavisa representatives in 90 countries, adjustable through mobile has developed in recent years in apavisa offers the global market a devices with the quality seal the series which give priority to product of maximum quality. of the German brand.

Mapei launched its new range of colours for grouting ceramic tiles

Mapei has now created Grout Selection, the new colour chart for grouting mortars. Choose from 14 different colours, 7 new and 7 from our existing colour range, Azul Acocsa presented its novelties once to help characterise the texture of any again in the Spanish international fair type or format of wall the latest trend in ceramic wall or floor tiles, from ceramic to and floor coverings. Quality, Azul Acocsa, Barcelona company chose a presentation in terracotta and from stone to functionality, a wealth of distributor of ceramic collections a diaphanous stand to leave the . Their highly attractive colours: these are the strong and building materials, has maximum protagonism to pieces aesthetic effect makes them points of Mapei’s coloured repeated presence in Construmat in formats ‘XXL’ that surprised particularly suitable for grouts, suitable for both with a selection of porcelain the international audience of the grouting “wood-effect” tiles, internal and external use. materials and trend woods. The bussiness event. June 2015 el Periódico del Azulejo Construmat 2015 7

FEATURED INNOVATIONS

‘Panovista’, the first sun protection for glass-on-glass corner windows

Renson presented ‘Panovista’. This new development is ideal for applications with glasson- glass corner windows, for which conventional screens fail to provide a solution. The ‘Panovista’ is a sunscreen for corner Visitors were interested for the cutting windows, keeping the unpleasant aluminium machines of large format by Rubi profiles or cables from being permanently visible in The presence of Rubi in presented by brand. Between the the corner. Both sides are Construmat was paid by a different products demonstrated simultaneously rolled up or public’s great success. The in the stand, the users were out, and in this way provide professionals of the placement interested specially for the the desired shade for a who visited the contest could cutting machines of XXL format, living or work space. know first hand the innovations electric and manual cutters.

ECO’, a range specially designed for distributors and resellers of tiles by Maincer

Maincer exhibited in Barcelona its machinery belonging to the ‘ECO’ range. The ‘ECO’ range was especially designed for tile distributors and resellers. This Neolith, a ‘jewel’ for prescribers and range is led by ‘MCV-350/2RB’, designers for its great versatility a multi-purpose machine which The Size has promoted offers a broad mix of colors and proposes a compact its composition, ceramic, Neolith, the most compact finishes, making it a product and truly productive solution porcelain, marble, stone, slate, surface sintered on the design that it can be used in for manufacturing skirting granite, concrete and all kinds market, providing solutions to many applications. Besides the boards, steps and other of resin-bonded compounds deliver maximum efficiency format of 3600x1200, introduces linear machining from the can be processed by this for architectural projects, and a new format of 3200x1500mm. original tiles, does not mind machine.

Sorigué strengthens synergies between Novatilu proposals for furniture and different areas of the business group equipment for the ‘smart cities’

Sorigué group linked to the of Beyond Building, fair where Novatilu, brand of street and beacons), Sit (benches, construction, engineering, has strengthened the synergies lighting and equipment, litter bins and planters), Ground technology, services and between different areas of the presented their products to (hydraulic covers and grates) , materials, has launched a plan to business group in one of the create efficient and ‘smart cities’ Play (playgrounds and sports grow more than 10% until 2017. most colorful stands of the entire The company has announced equipment) and, finally, Art The firm has been Global Partner international shows. the ranges Light (lamps, columns specializing in urban art. 8 Construmat 2015 el Periódico del Azulejo June 2015

Dekton colour range is composed now by 22 different references and divided in four collections: Solid Collection, Natural Collection, Tech Collection and Wild Collection. cosentino launches 7 new dekton colours The multinational, in response to the latest design trends, increases the range with a new series of elegant and tranquil colors to evoke a feeling of calm

osentino featured Kelya is part of the Natu- at Construmat ral Collection, a series that 2015 the world- reflects Cosentino’s desire wide launch of to emulate the best of what Cseven new colours which Nature offers. Like all the add to the existing Dekton other colors in this collec- colour range composed now tion Kelya recalls the func- by a total of 22 different re- tionality of the appearance ferences and divided in four of stone. This color is excep- collections: Solid Collection, tional for its dark, emphatic Natural Collection, Tech Co- appearance and its delicate llection and Wild Collection pattern of veining for the Cosentino increases the creation of exclusive desig- Dekton range with a new se- ns. This range is comprised ries of 7 elegant and tranquil of the colours Danae, Siroc- colors all evoking a feeling of co, Vegha, Irok, Edora, Aura beautiful calm. Cosentino, and Kairos. in response to the latest de- Borea and Makai are two sign trends that imbue spa- new colors with the texture ces with balance and sober, of wood that in turn make calming, elegant colors with up a new Dekton collection discerning hints, presents thanks to their distinctive, Ventus, Korus, Galema (So- sophisticated creations: in- lid Collection), Keon (Tech Dekton by Cosentino is a material with unique characteristics and infinite application possibilities. troducing the Wild Collec- Collection), Kelya (Natural tion. While Borea has a dark, Collection), Borea and Makai and are outstanding for their its aesthetic industrial slant. deep and solid look, Makai is (Wild Collection). smooth, authentic colors, fo- Keon embodies a color that a cream-colored surface, oc- Ventus, Korus and Galema cusing on the essential. This The revolutionary evokes the natural appearan- casionally interrupted by de- are added to Dekton’s Solid collection already comprises product Dekton, ce of concrete, thus confir- licate ochre veining. Dekton Collection, a range offering the Domoos colors Sirius, by Cosentino ming Cosentino’s steadfast currently includes two other only the nuances inherent Ananké, Ariane and Zenith. commitment to noble mate- colors with a wood finish: in the purity and continuity Keon is added to the De- imagines a new rials for architectural inspi- Ariane and Ananké, which, of colour. Ventus, Korus and kton Tech Collection, a concept in the ration. This line is currently due to their smooth look, are Galema offer the purest sim- landmark collection for its world of design comprised of the colours Ke- part of the above-mentioned plicity of greys and ochres, ground-breaking look and and architecture ranium, Kadum and Strato. Solid Collection. H June 2015 el Periódico del Azulejo industry 9 energy savings of 20% acHIEVED IN SPAIN New heat recovery systems are being used in the Spanish tile production

ndesa, one of the recovering the heat that is main energy su- lost in the kilns during the ppliers of Spain, firing process, and transfe- has designed a heat rring it to the dryers using recoveryE system for Tile of thermal oil, avoiding addi- Spain manufacturers that re- tional energy usage during duces energy bills and CO2 the drying process. With this emissions by up to 20%. The process over 80% of the heat new heat recovery system lost during the firing process reuses the thermal energy is reused instead of wasted, that is lost in the kilns du- without altering working ring the firing process, resul- conditions in the dryer. ting in potential annual sa- Endesa has already insta- vings of up to 400,000 Euros lled around 15 heat recovery per installation. systems in several Tile of The Spanish ceramic in- Spain facilities. The ceramic dustry has spent the last few companies expect to recover years actively looking to de- the investment and start to crease energy consumption obtain profits from this new during the production of technology within two to ceramic tiles, while produc- three and a half years. tion is increasing. The new Azulev was the first Tile of heat recovery system deve- Spain company to install the loped by Endesa works by new heat recovery system. Azulev was the first Tile of Spain company to install the new heat recovery system designed by Endesa. H 10 industry el Periódico del Azulejo June 2015 COVERINGS 2015 grows in DOUBLE-DIGIT The largest international tile and stone exhibition in reports increased attendance and exhibitor numbers for its 2015 show in Orlando

Attendance generated a 10-percent increase from the 2014 fair in Las Vegas. Exhibit space spanned 440,000 net square-feet, highlights the organization.

In addition to attendee growth, Coverings 2015 experienced a surge in the numbers of exhibitors showcasing innovative new products. In total, Coverings hosted 1,094 exhibitors.

overings, the lar- In addition to impressive Coverings 2016 will us great results in the North ne industry. gest international attendee growth, Coverings be held April 18 - 21 at American market.” Interce- “All the events that are tile and stone ex- 2015 experienced a surge ramics found the show to be part of the show, from the hibition in North in the number of exhibitors McCormick Place in invigorating and promising educational sessions to the CAmerica, reports increased showcasing innovative new Chicago, the largest for the year ahead, noting awards programs, are very attendance and exhibitor products. In total, Coverings convention center in the opportunity to enhance important to consolidate re- numbers for its 2015 show in hosted 1,094 exhibitors from relationships with new and lationships and elevate the Orlando. More than 25,000 41 countries, representing North America existing business partners. attention to the products industry professionals atten- a 12-percent growth from “Exhibiting at Coverings and services shown by exhi- ded the week-long expo with 2014. Exhibit space spanned allows us to spend quality bitors,” he said. the conference program be- 440,000 net square-feet – an Long-time Coverings ex- time with our customers, the- Indeed, Coverings atten- ginning April 13. Attendan- 18-percent increase in show hibitors echoed these sen- refore building upon the rela- dees found no shortage of op- ce generated a 10-percent floor space from last year. timents – noting both the tionships that are so valuable portunities to enhance their increase from the 2014 show “The strong attendance upbeat atmosphere found to our mutual success,” said technical skills or network in Las Vegas and a 12-percent at this year’s Coverings is a across the show floor and Marianne Cox, Interceramics with peers, as Coverings increase from 2012, the last valid indicator of growth in the robust series of networ- Director of Marketing. “The offered a robust conference year Coverings was held in the tile and stone industry— king and education events atmosphere at Coverings program with more than 75 Orlando. overall, this was our largest that took place throughout is a clear indication of our sessions and CEU courses; Emphasizing the growing show since 2008” said Karin the show. continued commitment to installation techniques were specification and installa- Fendrich, Coverings show “This year was a great the tile industry in the Nor- demonstrated live on the tion of tile and stone pro- director. “With a legacy of event which continued on th American market, and we show floor at the Installation ducts in projects across the more than a dozen succes- the trends shown in previous are very excited to carry that Design Showcase and at the United States, the retailer, sful shows in Orlando, we years, as we saw more visitors commitment through to Live Demonstration Stage; contractor & installer, fabri- were thrilled to make the and many new business op- our customers, in support of and specialized roundtables cator, and architect & desig- return to this market for the portunities for our company, their goals as well.” and tours brought together ner segments experienced 2015 show. We’re looking “ said Pedro Miralles, Com- Roberto Putti, Sales professional segments du- noteworthy increases com- forward to building on this mercial Director for Apavi- Manager for Ceramica ring dedicated Appreciation pared to 2012, with increa- year’s achievements when sa. “Orlando was a perfect Sant’Agostino praised the Days. Coverings 2016 will be ses of 11, 8, 8, and 6 percent, the show moves to Chicago location, and we expect that many elements of the show held April 18 - 21 at McCor- respectively. in 2016.” our participation will bring that unifies the tile and sto- mick Place in Chicago. H el Periódico del Azulejo a un solo click www.elperiodicodelazulejo.es

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Síguenos en: GALERÍAS DE FOTOS, VÍDEOS Y MUCHO MÁS 12 industry el Periódico del Azulejo June 2015 european industry remains stable in 2014 Exports outside of the EU continued to increase, reaching a value of €3.48 billion

he European cera- between the US and the EU; mic wall and floor 2. Better market surveillan- tiles industry held ce in the EU and the intro- its annual General duction of mandatory origin AssemblyT in Prague in the marking for ceramic tiles to context of the 2015 CET facilitate transparency and Congress. The General Ass- ensure product safety; embly provided an oppor- 3. Efficient trade defence tunity to discuss the most instruments reflecting the recent statistics and trends persisting absence of market as well as important regula- economy conditions in Chi- tory developments. In terms na and Vietnam; of sales, the European cera- 4. An Emissions Trading mic tiles industry remained Scheme in 2030 that guaran- stable in 2014. tees a fair and level playing Furthermore, exports out- field between EU ceramic ti- side of the EU continued to les producers and their com- increase in value in 2014, Regulatory developments can play a significant role in determining the industry’s competitiveness. petitors in all markets. reaching an export value of European Ceramic Tile €3.48 billion, up from €3.41 Regulatory developments economy there are a number 1. Free Trade Agreements Manufacturers Federation billion in 2013, representing can play a significant role in of ways that the competitive- (FTAs), most notably the hopes that policymakers close to a third of the total determining the industry’s ness of the European ceramic Transatlantic Trade and In- will take appropriate action production in the Euroean competitiveness at interna- tiles industry can be further vestment Partnership (TTIP) to address these issues at Eu- Union. tional level. In this globalised improved, namely: currently under negotiation ropean Union level. H June 2015 el Periódico del Azulejo industry 13

The Tile of Spain website offers US designers a space to view products and be inspired by projects. award for tile of spain International Spanish brand’s website in USA wins prestigious APEX Award of Excellence

ile of Spain, the in- ternational brand representing 125 ceramic tile ma- Tnufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (Ascer), has been awarded an APEX Award of Excellence in the WordPress category for their official website, www. tileofspainusa.com. The APEX award is based on graphic design, editorial content and the ability to achieve overall communi- cations excellence. Tile of 11 major categories. A panel their computer screen. Spain was one of a select few of four judges, all experien- The Spanish Ceramic Tile contestants to win this pres- ced in writing, editing or pu- Manufacturer’s Association tigious award. blishing, selects the awards (Ascer) is the private orga- “This year’s entries displa- each year. nization whose primary ob- yed an extraordinary level The Tile of Spain web- jective is to support Spain’s of quality,” said the editors site offers designers and ceramic tile manufacturers of Writers Web Watch. “The consumers a space to view and the industry as a whole APEX judges saw only the products, be inspired by by stewarding and promo- most promising publicatio- projects, and get connected ting the Tile of Spain brand ns that professional commu- to distributors for the im- worldwide. A strong global nicators could enter.” mediate purchase of Spa- leader, the ceramic tile in- This is the 27th year for nish tile. The website allows dustry of Spain comprises the APEX Awards for Pu- customers from the United 125 manufacturers concen- blication Excellence. There States to experience Tile of trated primarily in the pro- were nearly 1,900 entries in Spain from the comfort of vince of Castellón. H 14 design el Periódico del Azulejo June del 2015 the first peronda FASHION lab contest In the competition can participate professional designers from any of the following categories: architectural design, interior design or industrial design

eronda Fashion and development. The Peron- Peronda Fashion Lab, who made via ‘www.perondafas- The two winners agree to Lab is essentially a da Fashion Lab 2013 / 2014 the company will help with hionlab.combefore Septem- work with the design team of laboratory of ideas, group has consisted of ar- their work, at the same time ber 1st. Applicants must first Peronda Group in designing trends and pro- tists as important as fashion as taking inspiration from fill in the pre-inscription and creating a new ceramic ducts,P whose goal is to en- designer Juan Vidal, interior their new ideas. form, completing one form tile collection inspired by courage companies to seek designer Francisco Segarra, per entry. If the applicant is their work, and which will external inspiration, and at fashion label Siemprevivas, APPLICANTS an individual, they must fill bear their signature. the same time to help the sculptors Trashformaciones, In the competition can parti- in all of the spaces with their The 1st Peronda Fashion participants by promoting designer Patricia Adam and cipate professional designers personal details. If the appli- Lab competition consists of their career through mento- the design studios of Joan from any of the following cant is a group, they must fill two prizes for equal amounts ring activities. Rojesky, Dsignio or Mut. categories: architectural de- in the spaces with the details for the two winners, which In February 2013, the first Now, for the first time sign, interior design, indus- of their spokesperson. will correspond to the invest- stage of the project was pre- ever, the Peronda Group or- trial design, graphic design, ment made by Peronda Group sented at the Arco trade fair ganised a competition to se- fashion design, textile de- PRIZE-GIVING CEREMONY as a mentoring action for a in Madrid, bringing together lect two new participants for sign, interactive design or The two winning compe- total of €5,000 in the business designers from different multimedia design. Partici- titors will be announced plan of each of the winners. artistic disciplines with the Has 2 prizes of pants can be individuals or during the participation of This will also include the im- idea of creating new projects. companies of any kind and Peronda Group at the inter- pact of appearing in all of the This group of artists were res- €5,000 aimed at from any country. national Cersaie trade fair in group’s internal and external ponsible for inspiring new furthering the All applications must be Bologna on 30th Septembe. communications. collections for the Peronda winners’ careers H Group thanks to their indi- and helping them to vidual work and ideas about advance through the design trends, while in ex- change, the Peronda became brand’s sponsorship the mentor for their growth

Peronda Fashion Lab is a laboratory of ideas, trends and products, whose goal is to encourage companies to seek external inspiration. Images: Mut and Francisco Segarra. June 2015 el Periódico del Azulejo design 15 finishes for outdoors and pools by natucer The Spanish manufacturer features a range of special pieces for dressing these spaces

atucer has a lar- extensive range of paving ti- ge catalog of ce- les that adapt to your style: ramic solutions rustic, classic or modern. for outdoor en- Combine design and safety Nvironments and pools. Spa- in your outdoor areas. nish company has finishes specifically created to give ‘FINE RESISTANCE’ personality to the spaces in a In order to provide greater significant variety of designs safety in transited areas with The brand is optimizing higher humidity and steeper the offer for domestic and slopes than usual, Natucer international customers provides its designs with ad- with collections of extru- vanced finishingFine Resistan- ded ceramic tiles that can ‘Rioja’ and ‘Boston’ collections are two of the versatile proposals by Natucer, in order to provide ce, that eliminates the typical be installed in pools and greater safety in transited areas with higher humidity and steeper slopes than usual. roughness of non-slip pro- also in its adjoining areas. ducts, offering a fine surface Thus, the combination of Offers a revolutionary ensure its easy installation to freezing and stains, com- that is gentle to the touch, bothachieves a sense of con- finish that eliminates and perfect results: angular bined with a whole range and which prevents dirt tinuity and a distinguished the typical roughness and curved steps, pool edges, of technical features, make from adhering to the tile. aesthetic effect. edging, handrail, spout... them a truly superior pro- Collections such as Rioja or As a complement, Natucer of non-slip products, Natucer’s outdoor paving duct. Boston exemplify the ability offers a full range of special with a fine surface tiles are characterised by Life without accidents, of the Spainsh manufacturer pieces in each collection to that is gentle to the their excellent quality. Their risks or falls, without stains, to create innovative designs build encounters plans and users touch non-slip qualities, resistance without worries. Discover an to outdoors and pools. H 16 industry el Periódico del Azulejo June 2015 Restoration fila work

The Palazzo has the largest suspended hall, measuring 81x27 on metres, its 27-metre high ceiling shaped like an upturned ship’s hull. Repeats its gift to the municipality of Padua with treatment of the cocciopesto crushed tile floor

ore than ten plastering. The team of treat- areas were then replastered. years later, Fila ment specialists from Euga- Protective treatment was decided to re- nea Trattamenti, headed by applied to the clean dry floor peat its gift to our Master Treatment Spe- with a coat of ‘FilaPro130’ theM municipality of Padua cialist Roberto Rossetto, first protective base oil to nourish with treatment of the 2200 cleaned all the floor with the material and as a base for m² cocciopesto crushed tile ‘FilaPS87’ to remove grease the paste wax. floor in Palazzo della Ra- and wax from the surface. Work continued with gione, in Italy. After Fila in- The most badly damaged application of ‘FilaNaturwax’ tervened in 2014, the floor paste wax to give the floor “We are proud to have brought new life to Palazzo della Ragione, in the Palazzo had always The historical floor even more nourishment and the joy of this city”, commented the President of Fila, B. Pettenon. been maintained with surfa- was treated with deeper consistency. Finally Fi- ce washing and waxing and ‘FilaPS87’, ‘Pro130’, laSatin satin-effect liquid wax worldwide”, commented the been used in a huge number was ready for thorough res- was applied, a buffable wax President of Fila, Beniami- of projects around the world, toration. ‘Naturwax’ and that makes the surface even no Pettenon at the symbolic but having worked on one The surface had blackened ‘FilaSatin’ waxes more resistant to traffic. handover of the keys to the of Padua’s symbols has allo- and was covered with marks City Councillor. wed us to fully express our left by adhesive tape (follo- PRIDE OF PADUA “For a company like ours, technical and organisational wing the many exhibitions “We are proud to have international but with our skills. While the work was and other events held in the brought new life to Palaz- roots firmly in Padua, this in progress, in fact, Palazzo hall) and different-sized pie- zo della Ragione, the pride treatment is an example of della Ragione was open as ces required reattaching and and joy of this city, famous excellence. Our systems have usual to visitors”. H participation in the most important sectorIAL fairs

This is a very busy time for Fila, with tors and introduce them to Fila solutions May seeing participation in various inter- and FilaService consultancy and on-site assis- national sector fairs, throughout Europe tance services”. and right across to the Middle East. After “At each event, Fila Surface Care Solutions Coverings (Orlando) and the Natural Stone presented different new solutions, each one Show (London) in April, May starts with the specifically designed to meet the specific Tektonica fair in (5-9 May), followed needs of each market. Because the strength of by Stone+Tec in Nuremberg (13-16 May) our company lies precisely in attentive mar- and the Middle East Stone fair in Dubai ket knowledge and in listening to the needs (from 18 to 21 May). of our clients”, explains Francesco Pettenon, “Participation in these important events Sales Director of the Fila Group. is without doubt a heavy investment for Products showcased at these fairs in May in Fila Surface Care Solutions”, says Alessan- particular included ‘FilaMP90 Eco Plus’ eco- dra Pettenon, Operational Marketing Ma- friendly stain protector and ‘FilaStop Dirt’ Fila participates every year in events such as Cersaie, Marmomacc nager, “but in our eyes this is absolutely dirt-repellent protector for textured and un- and Pulire (Italy), in Cevisama (Spain) or BAU (in Germany). necessary for a company with internatio- glazed porcelain tiles. Fila participates every nal scope such as ours”. These fairs offer us year in the most important international sec- At each event, Fila Surface Care Solutions the opportunity to meet so many potential tor fairs such as Cersaie, Marmomacc and Pu- presents different new developments, new clients. Middle East Stone in Dubai is a lire (Italy), Cevisama (Spain), BAU (Germany), each one specifically designed to meet chance, for example, to come into contact Surface and Coverings (USA), Batimat (Fran- the specific needs of each market with architects, design firms and contrac- ce), Stonexpo (Belgium) or Big 5 (Dubai). June 2015 el Periódico del Azulejo industry 17 first tiles made from ceramics wastes Lifeceram obtains pieces whose body and glaze have been made using recycled

embers of the was set out at ITC, as much pes of wastes generated in Lifeceram pro- of this waste could be reusa- sector. The potentially hazar- ject, coordi- ble as raw materials in fabri- dous wastes have been iden- nated by the cating new products. Indeed, tified and separated from the SpanishM Instituto de Tec- at this meeting, the first ce- non-hazardous wastes, the nología Cerámica (ITC) and ramic tiles made with such origin and nature of each co-funded by the European wastes, involving both the non-hazardous waste being Commission through the tile body and the glaze, both labelled. The materials that LIFE+ Environment Policy being made using recycled might subsequently be valo- and Governance Program- materials, were exhibited. risable in new ceramic pro- me, met at ITC to analyse the The investigation has re- ducts were then determined. research progress, which has ached this stage after tho- The Lifeceram team con- already yielded the first ce- rough analysis of the results cluded that the degree of ramic tiles whose body and of a recent market survey of materials reuse in the cera- glaze have been made using numerous ceramic tile ma- mic sector was already very recycled materials. nufacturing companies and high, and that the possibi- Lifeceram has enabled a contained over 90% non-ha- pation of Ascer and Chumi- information from an agree- lity of achieving zero waste sector study to be conduc- zardous ceramic wastes. It llas Tarongi, Keros and Ver- ment made between the Spa- in the ceramic process was ted to analyse the degree of is sought to achieve a zero nís. On 21 May, during the nish Ceramic Tile Manufactu- close at hand. One such pos- raw materials reuse in the level of waste. project monitoring meeting, rers’ Association (Ascer) and sibility would be the develo- production process, the con- In Lifeceram-Zero is a Euro- the progress made in the the Valencia Regional Autho- pment of a new product for clusion being drawn that it pean project coordinated by prospective elimination of rity for environmental issues. urban flooring, which could was possible to make cera- the Instituto de Tecnología ceramic wastes currently be- The results obtained have contain wastes that had not mic tiles whose composition Cerámica, with the partici- ing treated at disposal sites been used to classify the ty- been valorisable to date. H 18 industry el Periódico del Azulejo June 2015 ragno’s roadshow also ‘lands’ in Bilbao Following the presentations in Barcelona and Madrid, the cycle will visit in June 4 La Ribera

agno has begun in Bilbao. Specifically, the pre- the latest fashions, offering May its traveling sentation will be held in La the guarantee of quality cha- roadshow in the Ribera, a gastronomic space racteristic of Marazzi Group. Spanish geogra- with charm linked to cultu- Ragno is one of the historic phy.R The brand has selected ral activities. protagonists of the growth a number of strategic points In each presentation of the and success of the Italian ce- for the presentation of its promotional cycle, the team ramic tile industry.Founded products to groups of pres- of Ragno exhibits to atten- in 1949, Ragno becomes one cribers and distributors of dees and guests the latest aes- of the key-actors of the cera- ceramic finishes. thetic proposals launched, a mic district’s growth thanks The first two stops of this heterogeneous set of collec- to its ability to produce wall promotional circuit have al- tions and ceramic tiles with tiles for domestic spaces. ready been developed succes- H sfully in La Pedrera building (Barcelona) and the emble- matic Palace of Santa Barba- ra in Madrid.

HIGH DESIGN AND BENEFITS In both events, Ragno unvei- led its ceramic collections that liked architects, interior designers and distributors for its great versatility, care- ful design and high techni- cal properties. After Madrid and Barce- lona, Ragno will continue its trip in Spain with a new event, to be held on 4 June in Event image of Marazzi’s Group brand in Barcelona. Hexagons, one of the Ragno trendy proposals for this season. arquitectura-g wins de MIES Van Der Rohe award

Past 8th of May, the win- are former students of the ners of the latest edition of ESARQ of the International the prestigious Mies van der University of Catalonia (UIC) Rohe were announced in but also participants of the Barcelona, where the studio first editions of the ASCER Arquitectura-G, composed Ceramic Tile Students De- by Jonathan Arnabat, Aitor partment in Barcelona. Fuentes, Igor Urdampille- Casa Luz won the 2013 Casa Luz was also awarded on the 12th edition of Tile of Spain Awards in the interior design category. ta and Jordi Ayala won the edition of Tile of Spain award for Emerging Talent Awards in the interior de- Its four members are of insertion of a new inte- textures and building sys- (Emerging Architect Special sign category. The jury of former students of rior in an existing building, tems that establish conti- Mention) for Casa Luz de Ci- the awards -composed by the Ascer Ceramic with a simple and elegant nuity with the preexisting lleros (Caceres). Manuel Gallego, Ignacio housing solution. architecture” The jury praised the “sim- García Pedrosa, Francisco Tile Students Environmental quality is This Prize for Contempo- plicity and clarity of spaces” Freire and Ramón Monfort Department in BCN achieved through the hig- rary Architecture is awar- its high environmental qua- architects; the journalist hly accurate and consistent ded every two years since lity and the used color pa- Luca Molinari and the desig- use of ceramics which gives 1988. Is the most signifi- lette. To highlight, the four ner Tomás Alonso; valued it warmth. The integration cant Contemporary archi- members of Arquitectura-G the “architectural solution is accomplished through tecture Award of the EU. H June 2015 el Periódico del Azulejo industry 19 seminar for architects in russia

Master-class for prescribers in St. Petersburg Ascer organizes seminars for architects and retailers all over the world.

ile of Spain recen- know Russian professionals bers of COR architecture stu- tly promoted in the Spanish industry, stan- dio –winners of X Ceramics the Russian city ding it as avant-garde, inno- Awards with MUCA– shared of St. Petersburg vative and offering a huge with the audience his expe- Ta master-class targeted at range of solutions for archi- rience with Spanish cera- prescribers under the name tecture and interior design. mics finishes. of Ceramics and Architecture: ex- The event had the support Participating companies panding horizons. The activity of the leading importers were: Azteca, Azulev, Ceraca- was part of the promotional and distributors in St. Peter- sa, Cevica, Colorker, Gres de campaign of Spanish tile in- sburg, and was atended by Breda, Ibero, Pamesa, Peron- dustry in the Russian Fede- more than 200 architects da, Rosagres, Saloni, Undefa- ration, financed by ICEX and and interior designers, as sa, Venus, Vives and Zirconio. Ascer and managed by the well as distributors and spe- Russia remains in second Economic and Commercial cialized press. place in the ranking of des- Office of Spain in Moscow. A video presentation of the tinations in sales of Spanish The master-class was tar- 15 participating companies industry. On 2014, the sales geted at prescribers of St. Pe- and their product was pro- decreased 3% reaching a tur- tersburg and aimed to get to jected, and after that, mem- nover of 164 million €. Tile of Spain participates annually in numerous international events. H

La importancia de ir un paso por delante Ir un paso por delante nos permite afrontar con garantías la hipercompetencia de grandes superfícies y del cada día más presente e-commerce. Con Grup GAMMA vas un paso por delante frente a tu competencia, porque tienes las mejores condiciones de compra-venta del mercado, con más de 300 proveedores nacionales e internacionales a tu disposición. Con una Plataforma Logística de más de 20.000m2 que ofrece un servicio de entregas semanal de nuestras más de 10.000 referencias en tu almacén.

Vas un paso por delante cuando de forma exclusiva tienes acceso a las marcas propias del grupo en MODABAÑO, así como a los mejores productos y precios en cerámicas y materiales de construcción.

Vas un paso por delante cuando ofreces a tus clientes la Guía de Baños, una publicación de más de 250 páginas con los mejores productos y los mejores precios, de nuestras marcas propias y de las marcas líderes del sector. También cuando les ofreces la Guía Construcción, la única publicación de sus características en el mercado. Una publicación con más de 200 páginas que incluye la mayoría de referencias de materiales y herramientas para el profesional de la construcción ...O cuando ofreces nuestros especiales como la Guía Calor, un monográ co con todas las novedades en estufas, chimeneas, calefactores... Y muy pronto, nuevas publicaciones para ayudarte a poder impulsar tu negocio.

Vas un paso por delante cuando sabes que tienes a tu disponibilidad una web propia con e-commerce gestionada desde nuestra central. Vendemos para ti.

Vas un paso por delante y te diferencia, poder contar con el asesoramiento y la asesoría personalizada de los mejores profesionales y especialistas a la hora de implementar tu negocio, desde el diseño y montaje de tu punto de venta hasta la selección del producto, así como la gestión del marketing y la comunicación de tu negocio.

Vamos un paso por delante para ayudarte a poder rentabilizar tu negocio. Por eso Grup GAMMA es el grupo con más asociados de España. Vamos por delante... No te quedes atrás. Da un paso adelante... Más información de como pertenecer a Grup GAMMA El grupo de almacenes de materiales en el telèfono 93 837 22 88 o en www.gamma.es de construcción líder en España 20 industry el Periódico del Azulejo June 2015 LEVANTINA convinces in CASA DECOR Seven spaces at the interior design fair of Madrid use advanced surfaces by Spanish brand

asa Decor is one culada Recio and Bea Silvei- elegant and timeless. Julián of the unmissa- ra have used their creative Gallego perfectly combines ble events in the skills to enhance the natural blanco Carrara in shades of world of European beauty of the raw materials green and pistachio to create Cinterior design and is essen- supplied by Levantina. a simple and elegant bathro- tial for the professionals in Levantina’s granite has a om located in space number interior design, decoration starring role in Naturamia 12. Inmaculada Recio’s de- Two of the spaces decorated by Levantina in Casa Decor Madrid. and accessories in the spaces countertops, a product whi- sign for an Aristea marble which surround us. We the- ch is long-lasting, elegant table in similar colours is Marrón Emperador marble world of Kubrik’s mythical refore recommend that you and sophisticated. Manuel a perfect place for reading fireplace combines elements film 2001: A Space Odyssey. take a trip around all those Espejo’s design in space se- and having coffee. reminiscent of and The latest collaboration by exhibition spaces which fea- ven is particularly interes- Claudio Salvarini and Mar- 70s freestyle. Levantina in Casa Decor arri- ture Levantina products at ting, integrating pure clas- ga Lantero ‘s design is more The porcelain Techlam, ves at space number 38 whe- this year’s event. sical form perfectly with the colourful and they make whose technical and aesthe- re Beatriz Silveira from Levantina features in se- black of Cheyenne granite in use of the aged colours of tic qualities make it extreme- Interiores use Tasman White ven designs which are both a kitchen island countertop. Warwick Rubí granite in a ly versatile, was also on show in a marble table and Aristea eclectic and inspirational. One of this year’s trends is functional and elegant kit- at Casa Decor. This versatili- in a countertop in an elegant Names as well-known as without doubt Carrara mar- chen situated in spaces 18- ty led to Héctor Ruíz using it retro living room with some Rebeca Cano, Beatril Peral, ble and a space as up to date 19. Geometric shapes take in his design for the exhibi- unusual elements, such as Héctor Ruíz, Manuel Espejo, and influential as CasaDe- centre stage in space number tion entrance hall which has chairs in an avant-guard Julián Gallego, Claudio Sal- cor could not fail to exhibit 4 in a design by Rebeca Cano a futuristic aesthetic which style which go perfectly with varini, Marga Lantero, Inma- this material which is both and Beatriz Peral where a transports us straight to the the parquet floor. H

Matimex organizes the workshop mae

On Thursday 4th of June Ma- Valentino Capucci, respon- timex will make the 1st Wor- sible to R+D from Gruppo kshop MAE in its central faci- Fiandre Iris Ceramica, Clau- lities in Almazora (Castellon) dia L. Bianchi, from Milan with the name: The new tech- University, Marta Castellote nologies for the future construc- and Teresa Moreno, from tions. An attractive working the European project LIFE, day where it will be explai- they will be the speakers in ned and discussed different the event, among others. aspects: photocatalytic ce- They will discuss about the ramic, facades systems, big innovative technologies asso- ceramic tiles and European ciated with the ceramic and Matimex Architectural Exhibition (MAE) is a multifunctional space created by the prestigious Bertone Design. Sustainability projects. the sustainability. AS well It will be a time dedicated as, there will be a practical the new objectives, has crea- ceramic. MAE includes pie- nated for professionals and for architects, designers, in- showing, about the laying ted, recently, its new showro- ces XXL for embellishing any students in architecture, en- terior designers and all pro- from big ceramic tiles. om: MAE. A place with 1.000 superficies. gineering, interior design or fessionals interested in this Matimex, always attenti- square metres created for Finally, Matimex announ- design around the world. field and who want learned ve to the last novelties from offer solutions to offer a po- ced its first architecture con- All the information about by the most advanced tech- Gruppo Fiandre Iris Cerami- sitive experience of new con- test: the Matimex Interna- this contest is avaliable in nology applied to ceramics ca, concerned with the envi- cept from skin ceramic and tional Architecture Award, page web ‘www.premiosma- and belonging to Gruppo. ronment and interested with discover the photocatalytic called PIAM, which is desig- timex.es’. H

22 industry el Periódico del Azulejo June 2015 Porcelanosa awards the best designers 250 guests took part in ceremony of the 8th architecture and interior decoration contest

he 8th Architectu- Among the guests, there Professionals Forward-loo- re and Interior De- were jury members present, king Projects. They created a coration Awards in other words, six prestigio- shelter inspired by the Kelp took place in Ma- us international professio- forest, with clear open spa- Tdrid. The same as previous nals in charge of the selec- ces dominated by the Krion years, it was organised by tion process for the awarded solid surface and numerous the Porcelanosa Grupo in projects: Carlos Jiménez (Car- functionalities. order to develop the creativi- los Jiménez Studio), Fermín Whereas, and as far as the ty in interior design and ar- Vázquez (b720 Arquitectos), Students Forward-looking chitecture and promote the Marc Hertrich & Nicolas Ad- Projects are concerned, Ima- The jury and the winners of prizes created by Porcelanosa Grupo. projects of renowned profes- net (Studio MHNA), Joanna nol Etayo Cabrejas (a student sionals and students, both Biggs (Ga-Design Internatio- of the CICE Design and Mode- national and international. nal) and Jordan Goldstein lling of Architectural Projects A historical architectural (Gensler). Master, Madrid) was awarded framework for an evening The candidates in the the first prize. He created event in line with its guests Forward-looking Projects sec- a design consisting of the 250 guests took part in tion had to design the main union of two materials whi- this architecture and inte- rooms of a Muse 74 yacht by ch fit in the different parts of rior decoration cocktail din- Grupo Rodman, by making the yacht, that is to say, the ner, which took place at the use of the materials and buil- laminate wood and Krion. Ritz Hotel, a symbolic histo- ding systems from the eight With regard to the com- rical building, located in the firms of the Group. pleted projects, the 8th Por- Golden Triangle of Madrid, Kelpforest, by Nuria Pater- celanosa Grupo Awards jury and whose façade is curren- na Lluch and David Canós members have selected the tly undergoing restoration Martí (N+D Arquitectura) Casa Sardinera by Ramón work thanks to a project lead were awarded with the first Esteve Estudio, a house that by Rafael de La-Hoz. prize with regard to the blends into the environment Shenzhen Zhongzhou Central Park project (China) by Zhao Xing Guo. thanks to the materials, hig- hlighting among others, the L’Antic Colonial bathroom items and the natural stone flooring, as well as the Krion solid surface. Finally, Porcelanosa Gru- po gave a Special Contract Award to Zhao Xing Guo re- presenting Peddle Thorp Ar- chitects study for the Shen- zhen Zhongzhou Central Park project (China), which will feature a spectacular Krion solid surface cover; and an Honorary Award to Belén Moneo and Manuel Colonques during the event in Madrid. Belén Moneo Feduch. The applicants of Projects of the Future had to design a yacht. H One of the winning designs in the category of Projects Created. June 2015 el Periódico del Azulejo industry 23 the thematic newsletter is avaliable An image of the weekly bulletin of the ‘El Periódico del Azulejo’ A free service by ‘El Periódico del Azulejo’ that arrives free to emails of the subscribers.

l Periódico del Azu- gister at the following link: After a simple cluding headers at local and constantly updated. lejo has consolida- http://www.elperiodicodelazule- registration, you national level, is also pre- The site already hosts ted in recent mon- jo.es/usuarios/usuario-alta.php. sent in the two main social more than 2,000 news, pho- ths its new online will receive all After completing this pro- information every networks, with over 2,500 to galleries, videos and an in- service:E the weekly industry cess in just seconds, Internet followers through Facebook teresting directory with the newsletter. Thanks to this re- users will have access to wee- Friday in your mail (www.facebook.com/elperiodico- main Spanish companies of gular communication with kly service with ceramics as delazulejo) and Twitter (www. the ceramic sector. their readers, all subscribers a plot axis, with full details twitter.com/epazulejo). As a complement, the web- who wish may receive free of on new products, events (Ce- The magazine is site includes a handy news- charge in their e-mails all the visama Cersaie, Coverings, present in social OFFICIAL WEBSITE paper library with a flash news about shows, aesthetic Batimat, Construmat, The networks with All additional web services viewer to check all numbers trends, designs, machinery, Big 5, Ceramics China, Casa of El Periódico del Azulejo, of magazine paper. Each distribution and purchasing Decor...) and on the situa- 2,500 followers on besides the thematic newlet- month is also available the groups, technology, art and tion of the tile industry. Facebook & Twitter ter, are available to Internet English version of El Periódi- culture. The magazine, which be- users around the world on co del Azulejo with the most To receive each week’s El longs to Grupo Zeta (editor the official website of the important information ge- Periódico del Azulejo’s news- of El Periodico de Catalunya, magazine: in the direction nerated by the Tile of Spain letter Internet users must re- Mediterráneo or Interviú, in- www.elperiodicodelazulejo.es, and its companies. H