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To Improve Is to Change. to Be the Best Is to Change Often

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To Improve Is to Change. to Be the Best Is to Change Often To improve is to change. To be the best is to change often. Introducing the 2019 Mercedes-Benz C-Class. It’s the total package of intelligence, style and performance. The new C-Class has more groundbreaking driver assistance technology than ever before, with strikingly redesigned headlamps and a powerfully efficient engine. The 2019 C-Class proves it’s possible to make the best, better. Learn more at MBUSA.com/C-Class. 2019 C300 Sport Sedan shown in Iridium Silver metallic paint. Optional equipment shown and described. Vehicle available fall 2018. ©2018 Mercedes-Benz USA, LLC For more information, call 1-800-FOR-MERCEDES, or visit MBUSA.com. 100 The Boldest, Most Innovative and Enterprising Women of the Year SHONDA RHIMES REESE WITHERSPOON SALLIE KRAWCHECK ANNE WOJCICKI The Female Founder’s Funding Guide Derek Jeter’s Secret (Business) Weapon Brené Brown Pixar, IBM, and Nutanix have all enlisted Brown to share her wisdom on overcoming failure—and ensuring great leadership. We built a new Sprinter. We built a new factory. So you can build your business. The new Sprinter. Coming soon. Available in diesel or gas, our most capable van ever is about to roll off the assembly line. With the safety, technology, and custom configurations you need to get the job done. Learn more at mbvans.com Built for you. The new Sprinter. Built in the USA. Mercedes-Benz factory in North Charleston, South Carolina The UPS Store® locations are independently owned and operated by franchisees of The UPS Store, Inc. in the USA and by its master licensee and its franchisees in Canada. Services, pricing and hours of operation may vary by location. Copyright © 2018 The UPS Store, Inc. Every ing for small business. And, of course, shipping. Fast is a Gig-speed network that gets business done. Beyond Fast is technology that makes business boom. Comcast built the nation’s largest Gig-speed network to deliver unrelenting speeds to more businesses in more places. Now we’re going beyond with Gig-speed enabled solutions that enhance your employee and customer experiences. 4G network backup offers complete reliability for your business, so you can keep going for up to 6 hours even if the power goes out or a connection is lost. WiFi analytics generates insights about what your customers want—to keep them coming back. Award-winning conference call features eliminate the need for dial-ins and PINs so you can join calls with a single tap. X⇒ nity Stream for Business brings live TV content to customers and their employees on any device without the need or expense of additional equipment. All of which improves the way you do business so you can go beyond. Take your business beyond. ComcastBusiness.com Restrictions apply. Not available in all areas. Voice: If there is a power outage or network issue, calling, including calls to 911, may not be available. TV: Stream for Business limited to up to 5 simultaneous streams. Available for Private viewing only. Not available for bars and restaurants. Internet: Connection Pro 4G backup requires Comcast Business Internet at additional monthly charge. Maximum download 940 Mbps when hardwired via Ethernet. Actual speeds vary and are not guaranteed. ©2018 Comcast. All rights reserved. CONTENTS OCTOBER 2018 48 Female Founders 100 Morgan DeBaun, founder of media company Blavity, one of 100 entrepreneurs honored in our list of groundbreaking women. PHOTOGRAPH BY KELIA ANNE ● ● ● OCTOBER 2018 ● INC. ● 5 CONTENTS FEATURES Against All Odds Horseracing has been one of the few legal ways to bet in the U.S., but that’s about to change. The woman behind the Preakness is 40 leaning into the curves. BY MARIA ASPAN 26 The Good, the Bad and the Internet Their friendship helped them co-found Reddit. But running the company drove them apart—and then back together. An exclusive excerpt from We Are the Nerds. BY CHRISTINE LAGORIO-CHAFKIN 48 Female Founders 100 What’s it like being a female entrepreneur? 88 Inc. and Fast Company teamed up to get some Say No to an IPO answers—directly from the source. Taking a company public is no longer the greatest measure of 66 68 72 82 success. Inc.’s 100 Private Titans Balancing Derek Founder. The Unlikely have chosen the freedom and the Scales Jeter’s CEO. Mama. Business of unfettered growth that come with An essential Secret The messy Being Brené having more control. collection of Weapon reality of running Being a BY BILL SAPORITO venture capital Jaymee Messler, a company social worker, and angel funds co-founder of while becoming leadership guru, that seek out the Players’ a mother. and best -selling women. Tribune, climbed author is hard BY KIMBERLY to the top of enough. Run- WEISUL the male- ning her own dominated business makes sports world. life even more She explains complicated. how she did it. BY MARIA ASPAN ON THE COVER AS TOLD TO BRENÉ BROWN, LEADERSHIP YASMIN GAGNÉ GURU, PHOTOGRAPHED IN AUSTIN BY RAMONA ROSALES 6 ● INC. ● OCTOBER 2018 ● ● ● PHOTOGRAPH BY GREG KAHN “My unlimited 2% cash back is more than a perk. It’s our healthcare.” — Ken Jacobus, Good Start Packaging CEO ĉĝĦĈęěħĚĭīĪĝĜĝĝĥĝĜ "%ġĦěęīĠĚęěģĬħħljĝĪĠĝęĤĬĠěęĪĝĬħĠġīĝĥĨĤħıĝĝī ćĥęğġĦĝįĠęĬēČĊćċćĒăĂ!vāÿđĆĀÿāĉěħĭĤĜĜħĞħĪıħĭĪĚĭīġĦĝīī āęĨġĬęĤčĦĝěħĥ×đĥęĤĤĀĭīġĦĝīī ĐĝęĤěĭīĬħĥĝĪīĨęġĜĞħĪĪĝęĤīĬħĪġĝīāĪĝĜġĬęĨĨĪħĮęĤĪĝĩĭġĪĝĜ čljĝĪĝĜĚıāęĨġĬęĤčĦĝĀęĦģÕēđÿÖČÿƣ! 'āęĨġĬęĤčĦĝ CONTENTS44 OCTOBER 2018 Active Learning 12 Editor’s Letter With Unruly Splats, The women who’ll lead us Bryanne Leeming 15 Launch invented a way to Why venture capital firms teach kids how to are finally hiring women. code—during play Plus: A haunted house gets time. into its customers’ heads; and the Jargonator 18 Double Duty Running a business while running for Congress 20 The Destination What city boasts the greatest concentration of women startup founders? Chicago 24 Discuss Are all-female working spaces good or bad for startups? 24 So Much for Retirement Grandmas are the secret ingredient in this company’s formula 34 Swimming With Sharks A comprehensive look at the benefits of being a Shark Tank contestant 36 Helaine Olen How to keep your investors happy 38 Inc. 5000 Insights How to cut perks without crushing morale 46 Norm Brodsky The only opinion that matters is yours 96 Inc. Life Sheena Yaitanes might have an MBA, but her true passion is color— and it shows 8 ● INC. ● OCTOBER 2018 ● ● ● PHOTOGRAPH BY ANNIE MARIE MUSSELMAN EVERYTHING WE EVER IMAGINED AND THEN SOME INTRODUCING THE ALL-NEW 2019 RDX Technology delivers the future, which is why inside the RDX, we immersed every occupant in a wealth of intelligence as effortless to access and manage as it is to enjoy, thanks to the True TouchPad Interface.™ An available 16-speaker ELS Studio® 3D Premium Audio System wraps the music around each occupant, delivering a concert-hall center-seat experience. And best-in-class cargo capacity*, complete with unique underfloor storage, helps keep valuables secure. The future starts now. The future is the 2019 RDX. RDX SH-AWD® with Advance Package shown. ©2018 Acura. Acura, RDX, SH-AWD, True Touchpad Interface, and the stylized “A” logo are trademarks of Honda Motor Co., Ltd. ELS Studio is a registered trademark of Panasonic Corporation of America. All rights reserved. *Based on U.S. News & World Report Luxury Compact SUVs segmentation as of 2/20/2018. Cargo capacity based on manufacturer’s data. Based on SAE J1100 cargo volume measurement standard plus loor space between rst and second seats and front seats moved forward. This gure compares more accurately with most competitive measurements. EDITOR IN CHIEF JAMES LEDBETTER VICE PRESIDENT AND PUBLISHER RICHARD RUSSEY EXECUTIVE DIRECTOR, EDITORIAL JON FINE MANAGING EDITOR, CONTENT STRATEGIES JANICE LOMBARDO EXECUTIVE EDITORS LAURA LORBER, DANIELLE SACKS SAN FRANCISCO BUREAU CHIEF JEFF BERCOVICI MANAGING EDITOR, INC.COM LINDSAY BLAKELY FEATURES EDITOR DIANA RANSOM SENIOR EDITORS DOUG CANTOR, JENNIFER EUM, GRAHAM WINFREY EDITORS-AT-LARGE MARIA ASPAN, LEIGH BUCHANAN, TOM FOSTER, BURT HELM, BILL SAPORITO, KIMBERLY WEISUL SENIOR WRITER CHRISTINE LAGORIO-CHAFKIN STAFF WRITERS EMILY CANAL, KEVIN J. RYAN, WILL YAKOWICZ STAFF REPORTER MARIA GUADALUPE GONZALEZ CREATIVE DIRECTOR BLAKE TAYLOR PHOTOGRAPHY DIRECTOR TRAVIS RUSE DIGITAL DESIGN AND DATA DIRECTOR KRISTIN LENZ ART DIRECTOR SARAH GARCEA DEPUTY PHOTO EDITOR ERNIE MONTEIRO ASSOCIATE PHOTO EDITOR SAMANTHA KELLY ASSOCIATE DIGITAL PHOTO EDITOR ELLISE VERHEYEN DIGITAL PRODUCTION MANAGER JOEL FROUDE ASSISTANT EDITOR CAMERON ALBERT-DEITCH WEB PRODUCERS SOPHIE DOWNES, BRITTANY MORSE ASSISTANT MANAGING EDITOR TIM CRINO EDITORIAL ASSISTANT MICHELLE CHENG COPY CHIEF DAVID SUTTER RESEARCH DIRECTOR MARLI GUZZETTA PRODUCTION MANAGER GREY THORNBERRY COPY EDITOR PAM WARREN BOARD OF ADVISERS ELIZABETH GORE, CHRIS HEIVLY, PHIL LIBIN, POONEH MOHAJER, DOUG TATUM, AMIR TEHRANI, NOAM WASSERMAN SENIOR CONTRIBUTING EDITOR NORM BRODSKY CONTRIBUTING EDITORS COELI CARR, JASON FRIED, THOMAS GOETZ, KATHY KRISTOF, ETELKA LEHOCZKY, SHEILA MARIKAR, ARNOBIO MORELIX, BILL MURPHY JR., HELAINE OLEN, KATE ROCKWOOD, BEN SCHOTT, AMY WEBB INTERN JEMIMA MCEVOY HOW TO INC. INTEGRATED MARKETING INC. SPONSORSHIP SALES REACH US VICE PRESIDENT JENNIFER HENKUS NEW YORK SALES DIRECTOR KERI HAMMER 212-389-5300 ASSOCIATE DIRECTORS, INTEGRATED MARKETING SENIOR ACCOUNT EXECUTIVES AMY CHRISTIANSEN, MEREDITH DELUCA, ALAN MOY 212-389-5300 SUBSCRIPTION SERVICE CHRISTINE FULGIERI, HANNAH HASHMI MIDWEST SALES DIRECTOR MEREDITH WISNIEWSKI 708-929-8126 Inc., P.O. Box 3136 SALES AND MARKETING COORDINATOR NORTHWEST SALES DIRECTOR MARIAM MURRAY 415-999-7160 BENJAMIN
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