1 LOYALTY BLUEPRINT LOYALTY BLUEPRINT

BUILD A LOYALTY PROGRAM THAT REWARDS YOUR CUSTOMERS & GROWS YOUR BUSINESS

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MVMT » THIRDLOVE » BEST CHOICE PRODUCTS LAUREN JAMES » SOKO GLAM » SAND CLOUD UNTUCKIT » FIGS » THRIVE CAUSEMETICS For more info, go to yotpo.com 2 LOYALTY BLUEPRINT

pg.3 pg.6 pg.11 pg.14 pg.17 Introduction Introduction The New Blueprint MVMT ThirdLove Best Choice Products For Customer Loyalty Agency: BVAccel Platform: Shopify Plus Platform: Shopify Plus Platform: Shopify Plus

pg.4 pg.8 pg.12 pg.15 pg.18

Why Loyalty The Transactional Examples Program Customer Loyalty Lauren James Soko Glam Sand Cloud Matters Platform: Shopify Plus Platform: Shopify Plus Platform: Shopify Plus

The New Blueprint For Customer Loyalty The New Blueprint For Approach

pg.5 pg.9 pg.13 pg. 16 pg.19 The Myth of The Functional UNTUCKit FIGS Thrive Causemetics One Size Fits All Approach Agency: BVAccel Agency: Fuel Made Platform: Shopify Plus Platform: Shopify Plus Platform: Shopify Plus

pg.10 pg.20 The Emotional What is Yotpo? Approach 3 LOYALTY BLUEPRINT

Loyalty programs They’re a strategic investment for future-proofing your brand. In a world are no longer a where brands cannot compete on price nice to have. and product functionality alone, loyalty is the most powerful tool you have to sustain brand strength and longevity. 4 LOYALTY BLUEPRINT

LOYALTY HELPS YOU FUTURE PROOF YOUR BRAND IN A STAY Why COMPETITIVE MARKET COMPETITIVE CUSTOMERS ARE Loyalty MORE BRAND LOYAL THAN EVER BEFORE of customers say they are willing 39.4% to pay more for a product from Matters a brand they're loyal to, even if competitors offer cheaper alternatives.

BUILDING LOYALTY IS ON THE RISE CUSTOMER LOYALTY IS A LONG-TERM INVESTMENT THAT NEEDS TO BE LOYALTY EARNED AND RE-EARNED

IN THE AMAZON AGE 52.3% 90.2% of consumers say it takes at least say they are willing consider themselves three purchases for them to consider to join a loyalty or VIP equally or more brand 70% themselves brand loyal. By incentivizing program for brands loyal compared to a customers to come back time and time they love. year ago. again, rewards programs encourage the repeat purchases necessary for loyalty.

IN THE HUNT FOR THE CAC/ “IN THE NEXT ERA OF ECOMMERCE, LTV SWEET SPOT, LOYALTY YOU HAVE TWO OPTIONS: LOSE YOUR PROGRAMS HAVE BENEFITS HARD-EARNED CUSTOMERS TO THE BEYOND LIFETIME VALUE COMPETITION, OR INVEST IN BUILDING A BRAND THAT CUSTOMERS TRULY of customers will share their favorite brands LOVE.” with friends and family. Loyalty programs HANA ABAZA that incentivize customers to share ensure 60% HEAD OF MARKETING referrals aren’t left up to chance. SHOPIFY PLUS 5 LOYALTY BLUEPRINT

Traditional loyalty programs are too complicated, transactional, and homogenous for the digital consumers of today. That’s why, in recent years, programs have evolved to move away from focusing exclusively on behavioral loyalty — getting that next incremental transaction — to promote emotional loyalty through experiences. At the same time, blindly prescribing emotional loyalty drivers as the ultimate solution is still a one size fits all mentality. Before formulating your distinct blueprint for loyalty, first understand your own engagement points and THE business drivers. OF ONE MYTH “The key to getting loyalty right is understanding the motivation SIZE FITS and context of why a customer is buying from your brand in the first place. Only then can you design a program that amplifies the factors that lead to loyalty.”

Martina England VP Commercial Strategy & Alliances ALL CORRA 6 LOYALTY BLUEPRINT

As J.Crew’s former CEO said about their core customer: “She’s loyal as hell until we go wrong, then she wants it THE TRANSACTIONAL all on sale.” APPROACH

Transactional Customer loyalty doesn’t follow Focuses on lowering the barrier to a linear journey. A customer’s entry in the early stages of a brand's relationship with your brand is relationship with a consumer. constantly changing, and your approach needs to be dynamic enough to adapt. This flexible framework is comprised of three approaches to loyalty. Functional

Emotional

THE EMOTIONAL THE FUNCTIONAL APPROACH APPROACH

Caters to customers who love the brand for reasons Turns occasional customers into that go beyond price and functionality and are willing loyal buyers by creating value above

THE NEW THE NEW BLUEPRINT CUSTOMER FOR LOYALT Y to pay more because of their emotional connection and beyond the purchase. to a brand. 7 LOYALTY BLUEPRINT

To understand the difference between the approaches, think about why you (as a customer) love your favorite retail brand. Most likely, you’re loyal for one of the following reasons: Transactional Functional

GOOD VALUE CONVENIENCE FOR MONEY OR QUALITY

Brands don’t necessarily need to be excellent at everything to win a customer’s loyalty. They can choose an approach that brings the most value to their customers and addresses their

Emotional specific business goals.

JUST LOVE IT 8 LOYALTY BLUEPRINT

The Transactional "THERE'S AN OLD Approach SAYING THAT FALSE

The Transactional Approach is all about offering LOVE CAN BE BOUGHT, real monetary value to lower the barrier to entry and improve acquisition. Transactional loyalty is most powerful in the early stages of the customer relationship, when a monetary incentive can BUT TRUE LOVE IS provide the extra push to purchase. PRICELESS. YOU MAY

WHAT DOES IT NOT BE ABLE TO ACHIEVE? BUY LOYALTY, BUT

▶ Improves acquisition via referrals THIS FINANCIAL INCENTIVES ▶ Lowers the barrier to entry APPROACH for the first purchase ARE A POWERFUL ▶ Builds long-term loyalty via MAY BE FOR initial retention WAY TO BRING NEW ▶ Sustains the relationship YOU IF: post-purchase ▶ You generally have high LTV ▶ Reduces time to second CUSTOMERS IN." ▶ You want to focus on purchase lowering the barrier to entry Josh Ezner for new customers CEO and Co-founder ▶ You need to educate Swell (A Yotpo Company) customers on why your product is better than competitors' 9 LOYALTY BLUEPRINT

"Functional loyalty The allows brands to leverage perks beyond price Functional cuts, providing value through aspects like product (free samples, Approach exclusive access to new products) or experience How do you continue to show value to customers (free shipping)." without offering a discount every time? How do you make sure customers pick your brand over a competitor who offers a coupon?

The Functional Approach focuses on all the ways you can give tangible value to customers beyond monetary incentives. This approach is designed to inherently create value above and beyond the THIS purchase. APPROACH MAY BE FOR WHAT DOES IT YOU IF: ACHIEVE? ▶ You sell products that people buy frequently ▶ Deepens relationships with ▶ You sell a variety of closest customers products and want to make ▶ Prevents churn to other sure they all get visibility brands ▶ You need an alternative to ▶ Boosts perceived value offering discounts without relying on ▶ You’re wary about reducing transactional benefits prices (e.g. premium or luxury brands)

▶ Your pricing model doesn’t leave room for promotions JESS GOULART (e.g. subscription boxes) HEAD OF MARKETING & ALLIANCES BORN GROUP 10 LOYALTY BLUEPRINT

The

Emotional “Emotionally loyal customers feel that Approach your brand is a part of their lifestyle. The emotional approach is all How do you continue to offer value to your most loyal customers? How do you create a legion of about communicating brand fans who recommend you to everyone they know? THIS your brand story and Emotional loyalty is deep-seated allegiance to rewarding the customers a brand based on intangible benefits that often APPROACH outweigh price, convenience, or product. The who actively take part Emotional Approach seeks to fundamentally MAY BE FOR in it. This approach shape how people see your brand and focuses on answering the question, “What kind of brand is X?” YOU IF: also gives customers a ▶ Your goal is to remain top of reason to engage with mind for customers the brand even when WHAT DOES IT ▶ You’re a wholesaler or sell ACHIEVE? products made by other they aren’t buying, brands strengthening the ▶ You need to educate connection between ▶ Creates opportunities for customers on your brand customers to engage with story shopping sessions.” the brand beyond purchases ▶ You leverage inter-purchase Jonathan Poma Chief Evangelist ▶ Builds a community of vocal engagement to drive repeat BVAccel brand advocates purchases ▶ Develops lifelong customer loyalty 11 LOYALTY BLUEPRINT

> PROFILE > BRAND SPOTLIGHT

Brand: MVMT Entrepreneurs Jake Kassan and Kramer Industry: Accessories & Fashion LaPlante founded MVMT in 2013 after Characteristics: High AOV, high LTV identifying a lack of stylish, high-quality Program Goals: Reduce barrier to entry but affordable watches in the market. for first purchase and get customers The brand was built on the idea that through the door luxury timepieces shouldn’t break the Approach: Transactional bank — and their customers couldn’t agree more. By selling directly to consumers, MVMT could sell designer- quality watches at a great price, launching them into hyper-growth and > BEST PRACTICES making them industry leaders. THE As a budding lifestyle brand, MVMT’s • Simple referral program: Give X, Get X program is built to create a complete • Maximize shareability experience for their customers that is driven by value. MVMT was started as a watch brand, and many consumers still view them as such, but they’ve leveraged their loyalty program to play a major role LIFESTYLE in routing out their brand and image. Through a program that heavily values purchases, customers accumulate points REWARD YOURSELF and value at a rate where it makes sense to frequently return to their site and make purchases. BRAND GIVE $60, GET 100 POINTS MVMT uses a win-win referral program that’s engineered to make referring a EMAIL YOUR FRIENDS: Separate with commas friend as simple as possible. A referral program that benefits both existing and

Your Friends' Emails new customers allows a brand like MVMT > INTRO to focus on acquisition, so they can build

SEND their relationship with new customers without letting price get in the way. The

Lifestyle brands typically acquisition threshold OR key to a program like this is making it have high confidence with transactional SHARE YOUR LINK VIA SOCIAL both easy and worthwhile for customers to share, and getting the referral that once a customer appeal. From there, discount out to as many new customers buys, they’ll stay loyal. they rely on the product as possible. Their goal is to attract and brand to promote more customers advocacy and grow the by decreasing the business. 12 LOYALTY BLUEPRINT

PROFILE BRAND

Brand: Lauren James Industry: Apparel & Accessories Characteristics: Wide product range, SPOTLIGHT relatively high price point Program Goals: Drive customers to quickly make repeat purchases and to purchase multiple types of products Lauren James has carved out a that capitalizes on a customer’s Approach: Transactional solid share in a very competitive initial purchase. market, making a name for They achieve this by tailoring themselves as a style empire their points engine, VIP program, BEST built on a combination of charm and referral program towards and classic aesthetics. In order to encouraging one time shoppers T stand out in the crowded fashion to buy different products and PRACTICES industry, they built a program gain more access to the brand. • Use a model which drives incremental purchases • Reward VIP status at higher tiers of engagement • Incorporate a referral program into your points program H The primary method they use is immediately offering value back to customers in the form of an easy- to-use, points-for-purchase program. Customers begin to accumulate credit with their first purchase. This credit can be combined with other campaigns, so FULL that shoppers earn meaningful discounts SUITE toward their second purchase and E beyond. The Lauren James VIP program compounds this points engine, offering rands that sell a wide 2x more points to shoppers who reach range of high-end B their top VIP tier. products need to focus on decreasing time between a customer's first and second In addition, Lauren James places purchases. The best strategy tremendous value upon active referrers. for these full suite brands is Shoppers who make referrals are to offer immediate value to rewarded the equivalent of what they shoppers to encourage repeat would earn for spending $2500 with purchases, and to implement the brand. This increases customer a referral program with an REWARDS acquisition and encourages top shoppers integrated experience for top As a rewards member, you’ll get closer to make referrals, while simultaneously shoppers. to earning exclusive rewards every time driving customers to make additional you shop. purchases using their accumulated rewards. BRAND JOIN NOW 13 LOYALTY BLUEPRINT

THE HERO UNTUCKit uses a “Give X, Economically, give $25 get $25 PRODUCT Get X” structure for their means customers pay $50 for BRAND referral program. Their highly each successful referral when a customized landing page allows shirt costs about $90. Because SPOTLIGHT customers to engage with their of current customer LTV, and Brands with solid program without disrupting high CACs in apparel, UNTUCKit UNTUCKit is a rapidly growing apparel the site’s UX and is designed can afford to invest $50 in an product lines that get brand that has reached over $100 million to be easily shared via email, individual purchase for long- They generally have high LTV and want in annual revenue since their founding Facebook, or Twitter. term returns. people hooked are to focus on getting people through the in 2010. The majority of their growth has door. To do that, they need to give a been through their Shopify storefront and confident that once they have recently expanded into physical little extra push to customers who are retail locations. UNTUCKit’s referral someone buys, they’ll teetering on the edge of a purchase program is designed to help them lower stick around. decision. customer acquisition costs and increase conversion rates.

BRAND BEST PROFILE PRACTICES

▶▶ Brand: UNTUCKit ▶▶ Make the first purchase REFER A FRIEND more transactional to lower ▶▶ Industry: Apparel & the barrier to entry GET $25 OFF Accessories ▶▶ Focus on the relationship ▶▶ Characteristics: Wide with a customer post- product range, challenge is (Terms and Conditions apply) purchase (once they've to convince buyers of proof taken a bet on your product, of concept follow up to encourage ▶ ▶ Program Goals: Lower additional purchases and Please submit your customer acquisition costs reduce time to second email below to register! and increase conversion purchase) rates by lowering the ▶▶ Convince buyers to try the Your Email barrier to entry for first product using social proof purchases ▶▶ Approach: Transactional SUBMIT 14 LOYALTY BLUEPRINT

PROFILE BEST

▶▶ Brand: ThirdLove PRACTICES ▶▶ Industry: Lingerie, Fashion & Accessories ▶▶ Focus on high-value functional ▶▶ Characteristics: High AOV, high benefits to increase the perceived CAC, need to compete in a crowded value without lowering cost THE market with fierce competition ▶▶ Create a tiered VIP program ▶▶ Program Goals: Prevent churn that gives the most devoted to competition and consistently customers the best perks demonstrate value without ▶▶ Encourage customers to spend reducing price more over time, as premium PREMIUM ▶▶ Approach: Functional products often need to be replaced less BRAND BRAND SPOTLIGHT

▶▶ ThirdLove has differentiated get birthday gifts, only themselves in the crowded “Devotees” get merchandise lingerie market by focusing giveaways and limited on comfort and inclusivity. edition product access. HOOKED With customers lining ▶▶ For brands like ThirdLove, REWARDS up to buy their next bra, customers tend to buy ThirdLove focuses on giving more upfront (and then Save up to $40 on your those customers benefits progressively less over purchase with Hooked. that extend far beyond time) because high- Customers are willing to pay a premium for products from brands discounts. quality products need to Learn More like ThirdLove because they have built a strong reputation based ▶▶ ThirdLove’s tiered loyalty be replaced less. Because on emotional appeal. Rather than focusing on lowering the barrier program offers perks of this, their tiers are Sign In to entry, these brands need to prevent churn to the competition by like exclusive product specifically designed to access and shipping encourage shoppers to consistently providing more value to loyal customers without reducing benefits to add tangible spend more over the course the price. Leveraging high-value functional perks enables them to value to each purchase. of their lifetime rather than deepen relationships with their most loyal customers and ensure they The benefits increase as in a particular year. customers continue to feel additional value from each new purchase they make. come back for more: For example, while “Admirers” and “Enthusiasts” can 15 LOYALTY BLUEPRINT

Brands like Soko Glam have a wide variety of products and their customers trust them to curate the best. They don’t necessarily need to encourage more frequent purchases, but do want to ensure all product lines are getting visibility. Also, it’s important for them to deepen relationships with their

closest customers. BOTANIC FARM Rice Ferment First Essence Deluxe

150 Points

REDEEM

For any big player in consultations, access to Customers want to make a the cosmetics industry, exclusive rotating monthly decision as quickly as possible a loyalty program is a rewards, and a minimum on whether or not to put necessity. Soko Glam of one point for every effort into earning VIP status launched in 2012 with the dollar spent. Customers with a brand. It is therefore goal of helping people can redeem points for imperative that brands make discover Korean skin products or discounts the differences between VIP care, beauty trends, and directly on their checkout tiers as clear as possible. PROFILE cosmetics. To succeed in a page or through the page Soko Glam achieves this by saturated beauty market, designed exclusively to strategically juxtaposing the Industry: Health & Beauty Soko Glam built a loyalty host the rewards program. options available to normal Characteristics: Large variety of products, high number of program that stood Additionally, certain limited members with the options purchases per year, high purchase diversity out from other beauty edition products will available to both their VIP Program Goals: Deepen relationships with closest customers brands and offered real be available only to VIP members and VIP Premier Approach: Functional value to their most loyal customers using points. members. customers.

The “Soko Rewards” program is multifaceted BEST PRACTICES and appealing to customers with diverse spending • Creatively utilize VIP tiers, focusing on incremental benefits habits. Anyone can join • Award meaningful points for purchase engine Soko Rewards to receive • Curate product redemptions and exclusive curations for VIPs birthday gifts, skin care 16 LOYALTY BLUEPRINT FIGS upended the medical apparel industry, moving PERKS, PLEASE from CREATEa AN ACCOUNTgeneric, low-

PT THE NICHE BRAND touch,S1=2 Sbrick-and-mortar Earn 2 points for Get FIGS CASH Get special perks every $1 you spend as you shop based on your status For brands that serve a niche community, shopping experience building deep customer connections makes AWESOME-EST 1,001+ pts all the difference. to sleek silhouettesper yea FIGS CASH $50+

While discounts are nice and play a huge part in the first few REFER A FRIEND, GET 15% purchasing decisions that consumers make with a brand, they’re andOFF a customer-centric not often responsible for developing lasting relationships. $15 BIRTHDAY COUPON

EARLY ACCESS TO NEW access to new products and free eCommerceMERCHANDISE site. They hit Brand expedited shipping. These benefits DOUBLE & TRIPLE POINTS are perfect for customers who are Profile Best Practice already planning to make another Spotlight purchase, taking their experience Brand: FIGS • Implement tiered VIP program the nail on the head when from a necessary shopping IGS upended the Industry: Medical Apparel • Promote experiential perks in mission to an exciting VIP medical apparel industry, Characteristics: Specific target market, addition to monetary benefits encounter that will make them moving from a generic, high repeat purchase potential, wide it came to the needseven more enthusiasticof about the low-touch, brick-and- brand. range of products F mortar shopping experience to Program Goals: Deepen customer sleek silhouettes and a customer- With their VIP program, FIGS relationships to encourage long-term the medicalcentric eCommerceprofessional site. They has created a positive feedback hit the nail on the head when it loop that offers more and more loyalty came to the needs of the medical value to shoppers as they invest Approach: Functional professional community, building more into the brand. The program community,a brand thatbuilding suited both practical a is built on letting top customers and aesthetic preferences. know that FIGS appreciates them. Starting with perks like early brand that Sincesuited their target audience already bothaccess to products and building loves their brand, FIGS uses their to a monthly “FIGS allowance,” three VIP tiers to offer customers FIGS show customers that being practical andmember-exclusive aesthetic perks, like early faithful is a two-way street. p 17 LOYALTY BLUEPRINT

BRAND SPOTLIGHT

Best Choice Products sells everything from musical instruments to pet supplies, and patio furniture. They’re a one-stop shop for home and garden needs — but product range alone doesn’t make for THE a strong brand or hyper-loyal RETAILER customers Customers can also earn Recognizing the challenges points by writing reviews, For wholesalers and resellers, of reselling in a brand- answering Q&A, or reading obsessed market, Best branding is a constant challenge. content. All of these Choice Products launched a activities bring customers rewards program that creates To build a brand that’s not into a community where they additional touchpoints with interact with Best Choice defined by products alone, driving customers. Shoppers who Products more often and follow or share the brand social media activity can create reap the benefits of doing so, on Facebook, Instagram, or creating a natural positive engagement beyond purchase Twitter earn points towards bond that makes future future purchases. This creates and build stronger customer purchases a no-brainer. another opportunity for relationships. connection with customers, who will now see Best Choice Products pop up on their social feeds with great deals and BUILDING A other announcements. BRAND BEYOND THE PRODUCT POINT BREAKDOWN

SHOP CONNECT EXPLORE

PROFILE BEST Creat Account +50 Like on Facebook +25 Write a Review +50 ◊ Brand: Best Choice Products Spend $1 +1 Share on Facebook +25 Answer a Question +25 ◊ Industry: Home & Garden PRACTICES ◊ Characteristics: High AOV, high CAC, low time to Spend $500 +100 Follow on Instagram +25 Share Your Birthday +75 second purchase, low social engagement ◊ Reward shoppers for engaging with your brand ◊ Program Goals: Drive engagement and build ◊ Reach more potential customers by incentivizing customer relationships customers to share your content 5th Purchase Bonus +500 Follow on Twitter +25 Read Content +25 ◊ Approach: Emotional ◊ Implement purchase-based VIP program 18 LOYALTY BLUEPRINT

Storyteller brands need to grow and nurture a community of advocates who identify with their cause and connect with them emotionally. For these brands, repeat purchases may be few and far between, so a loyalty program should focus BRAND BEST PRACTICES on incentivizing customers to engage even when they aren’t shopping. Their goal is getting you to see more of their content SPOTLIGHT • Make it easy for customers to start and more of their brand. A loyalty program for this type of earning points so they see value San Diego-based Sand Cloud Towels immediately brand should further communicate your brand lifestyle and sells beach-lovers eco-friendly • Incentivize customers to engage on social reward customers who are dedicated to it. apparel and accessories. Their to build opportunities to interact with brand not only sells eco-friendly your brand outside of buying products, but also rallies fans to • Add referrals to your points program so protect marine life through action- you can reach like-minded friends of based campaigns on Instagram and happy shoppers Facebook.

Sand Cloud’s rewards program is open to all customers, and is designed to make it easy for new customers to see value immediately. They also incorporate referrals into their points program, giving customers 500 points for referring their friends who then make a qualified purchase. This helps them avoid high customer acquisition costs while still hitting a significant enough margin to make the value of the referrals THE substantial. STORYTELLER

500 PROFILE Points • Brand: Sand Cloud Sand Cloud offers only one REFER A FRIEND • Industry: Fashion & accessories redemption option to their Please submit your email • Characteristics: High AOV, low customers. Particularly for below to register! purchase diversity, high time brands with a smaller range of to second purchase products available, offering simple Your Email • Program Goals: Cultivate brand redemption and point earning loyalty that can stand the test options can help simplify the buyer of time so as to stay top of experience and reduce the amount Register mind even when customers of time your customers spend aren’t actively shopping learning and understanding how • Approach: Emotional your program works. 19 LOYALTY BLUEPRINT

THE PROFILE BRAND SPOTLIGHT Brand: Thrive Causemetics The first cosmetics brand to operate on a one- Industry: Health & Beauty for-one model, with every purchase, Thrive Causemetics donates a luxury product to women Characteristics: Low AOV, high repeat purchase rate BEST in need — from cancer patients to survivors of Program Goal: Reach more like-minded customers domestic abuse. Their makeup line has captured and lower the barrier to entry for the brand the hearts of socially conscious beauty shoppers, Approach: Emotional allowing them to sell, and donate, a tube of their FRIEND cult-favorite mascara approximately every nine BRAND seconds. BEST PRACTICES

• Offer points for engaging with the brand, and not just buying • Offer rewards for referring a friend to reach more like-minded consumers • Encourage future purchases by offering points for discounts on next purchases

For a brand like Thrive Causemetics, whose customers feel a natural emotional bond based Reaching more on a shared charitable mission, the challenge is less about retaining their best customers and customers like your more about reaching more shoppers just like best customers them.

Brands aligned with a social mission To achieve this goal and entice like-minded target specific group of consumers shoppers to take the plunge, Thrive runs a “Give $10, Get $10” referrals program. With who not only want the products but Give $10, Get $10 the discount and the added social proof of a also care about the cause. These brands referral from a friend, new shoppers are more Give friends $10 off their first order, and you’ll get likely to make that first purchase and develop have added value built in, but still need purchases is ideal. These $10 when they make a purchase. an instant emotional connection with the brand. Plus, by advocating through referrals, existing to reach a critical mass of purchases. brands should focus on points Your Email To to reach the loyalty tipping point, programs that offer rewards customers remain more closely aligned with NEXT Thrive and are incentivized to make another a punch card campaign or another not only for buying, but also for purchase and earn points for their money spent. program geared toward incremental referring like-minded friends. 20 LOYALTY BLUEPRINT

YOTPO'S SUITE OF SOLUTIONS: USER-GENERATED CONTENT, LOYALTY, AND REFERRALS

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With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback.

Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT. Yotpo is an official partner to Google, Facebook, Shopify, and Magento, an Adobe Company. Yotpo has raised $101 million in funding and employs over 300 employees globally.

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