AIRPORT CITY “ Awarded as THE BEST OFFICE DEVELOPMENT PROJECT of the year IN SOUTHEASTERN EUROPE “

Airport City Belgrade newsletter June / 2015 n ° 17 City within a city

It has already become customary for June to be the month when the Već je postalo uobičajeno da jun bude mesec kada se Avenue is “happening”; the month during which many companies “dešava” Avenija, mesec u kome mnoge kompanije slave celebrate their anniversaries or mark their successes. It was on the godišnjice ili obeležavaju svoje uspehe. Prvu zgradu ACB- last day of June in 2006 that we officially opened ACB’s first -buil a smo svečano otvorili poslednjeg dana juna 2006 i tada ding and at the same time placed a Megillah, with signatures and smo u temelje sledeće faze položili Megilu s potpisima i good wishes for the prosperity of Airport City, in the foundations dobrim željama za prosperitet Airport City-ja. Ovog juna of the next phase. This June we are launching the fourth phase of započinjemo četvrtu fazu izgradnje, zakoračićemo preko construction and will step beyond the 75,000m2 mark, which has oznake 75.000m2 koliko je bilo ovde već izvesno vreme i EXPANDING been the limit here for some time, and look ahead to the future radujemo se i budućem izgledu ovog dela projekta pre- appearance of this part of the project towards Tošin bunar and the ma Tošinom bunaru, užurbanoj atmosferi gradilišta koja wards busy atmosphere of the construction site which, regardless of how bez obzira koliko nosi sa sobom žamor ili buku predstav- noisy it may be, represents a sign that there’s something new on the lja znak da je nešto novo na pomolu - kranovi su uvek TO morrow horizon – cranes are a symbol of new beginnings. simbol novih početaka. 02 Airport City Belgrade newsletter Airport City Belgrade newsletter 03 > Interview Editor’ s word RecV urednika Adir El Al Airport City Belgrade CEO In such an atmosphere, I remembered a fairytale about U takvoj atmosferi setila sam se bajke o toplim pufnama warm fluff ballsA ( warm fuzzy tale, by Claude M. Steiner). (A warm fuzzy tale , Claude M. Steiner). Without a desire to get into serious analysis, compari- Bez ambicije da ulazim u ozbiljniju analizu, poredjenja itd sons, etc., my inspiration in the context of ACB was the inspiracija u kontekstu ACBa mi je bila atmosfera ovog Persistence of a atmosphere of this working area in relation to others radnog prostora u odnosu na ostale u kojima sam imala that I have had the opportunity to experience. I do not prilike da budem. Ne znam tačno čime i ne znam tačno know precisely which or exactly when, but this place be- kada, ali ovo mesto je počelo da emituje jednu dobru Marathon Runner gan to emit a good atmosphere of smiles, as though atmosferu punu osmeha i kao da ljudi u Aveniji daju tople people in the Avenue gave each other warm balls of fluff pufne jedni drugima i osmehuju se šaljući i primajući do- and sent smiles while receiving good energy ... and, don’t bru energiju... I ne brinem, meni se čini da će tako i ostati. worry, it seems to me it will remain like that. > Airport City - a place with soul Airport

Marina Deleon Marina Deleon Communication Advisor Communication Advisor

With Marina DeLeon, ACBs Communication Advisor, we tried to define the spirit or special atmosphere of this place.

AIRPORT CITY - a place with a soul “I would like to thank all of our clients and partners, them in my field, they must surely exist in other areas. And third stage than was the case, for instance, between the because it is thanks to their support that we have also there are certainly people among them who have perseve- second and third phases. This was due to the lack of demand been able to develop successfully all these years. We rance and vision. At the end of the day, what remains and for new office space. Today we believe that need is present have just started construction works on the new part provides the possibility of success of an economy is not great and that is why we have launched phase four, which will al- of the business park, which will see Airport City almost leaps or even overnight success, but rather a persistent path most double the capacity of Airport City. And this is a direct double in size,” says Airport City CEO Adir El Al, speak- to success and daily progress. This is true for both the co- response to the question of what we predict will happen in ing at the beginning of this interview for Whats up. untry and for individuals. Even though today’s dream is one Belgrade. And we’re not in this alone. Recently, more and of gaining success and wealth overnight and without effort, more companies from completely different areas have disco- Providing the occasion for this interview is the official - la I do not believe in that, and I certainly do not believe that vered this market, where they have a relatively educated la- unch of the fourth phase of construction of Airport City, a society can base its economic future on such foundations. bour force under more favourable conditions than elsewhere which has left everyone a little excited. After a long break, in Europe. Such companies are interested in several thousand the construction site is again in overdrive, with cranes again Does this mean that it is possible to place the success square metres of highly equipped space. visible as a sure sign of a new beginning and preparations of Airport City in the above-mentioned context? Our new buildings will, I hope, provide the right response underway for a celebration to thank all those who have con- Certainly, because the success of such a project is only po- to that need. tributed to the success achieved to date by our City within ssible with a great concept. Without that we would not the City, including clients and many friends and associates. have achieved recognition of the product that we call our What will be new in this area, compared to the exi- This provides good opportunity to look back on the previous City within the City, nor would we have managed to rema- sting park? period… in, even in the time of crisis, a space with extremely high In phase four we will build four new office buildings that will occupancy rates. The image of this place, and recognition of be similar to the existing structures only in terms of appe- You have been in Belgrade for thirteen years already. the exceptional offer that ACB represents, is something we arance. In reality, they are completely different in terms of When you look back on this period, do you feel like your built through persistence on a daily basis from the beginning. structure and standards of construction. In building Airport experience in has changed and enriched you? And, in the end, investors believed all the time in the success City we have learned many lessons about the introduction It has certainly enriched and changed me. It has brought of such a project right here and on this market. of new standards to construction in the early stages and we Airport City is unique to Belgrade and Serbia in terms engaged in completely different sectors. kind of happy hour with live music and we will continue me a lot of experience, knowledge and intercultural experi- have now applied all this additional value in the construction of real estate developments, but what sets it apart from Airport City is not showy and grand, which can be burde- with that popular activity. ence. And perhaps it finally brought me understanding for Phase 4 of new buildings. They will be the best combination of expe- other Class A business parks elsewhere in the world? ning in itself. Rather, it is “normal” and has that touch of the bureaucracy or at least conciliation with a definite lack of rience gained here and novelties introduced on the basis of From my perspective, as someone’s whose field of exper- sophisticated flavour of success that is recognisable. What have been the happiest and most beautiful times understanding for bureaucracy... it is tough to decide! Phase 4 means another 63.000 sqm of high our international experience and knowhow. tise is ACB’s image, I would say that what makes our on the Avenue? It brought me a different perspective, a different way of quality A space and expanding of Airport city business park unique among the many I’ve seen is the The central ACB Avenue is undoubtedly the heart There was the kids’ carnival and red nose comic relief thinking and insight into relations than the one I grew up towards Toshin bunar. What is the construction plan for the new section of atmosphere it has developed over the last years. And that and soul of the business park. Was that intentional event, which was wonderful and probably showed the with. All my professional and personal experience in Belgrade It means another 4 building as addition to exi- the business park? image is one of a “city within a city”, which began as a or inevitable? Avenue at its most beautiful – with laughing children and environment has brought me new confidence – confidence sting 7 and existing 87.000 sqm GLA. The new office buildings will be significantly larger than the slogan but has grown into a reality. We have an image of The space was created for the Avenue to become the li- clowns and stilt walkers and jugglers and lots of colour that is based on success. It is important to understand how It means that present family of 90 companies existing ones, and one of them will have 12 to 16 floors. The a small urban entity; a whole unto itself, while we’re also veliest part of Airport City. When R.Wimmer the architect – and also raised donations for a very good cause, Dr much you can do, all the kinds of obstacles and complicated buildings will be surrounded by an attractive environment, in Airport City Belgrade would enlarge as well. integrated with the neighbouring community. gave his first interview I remember he said that Avenue is Clowns who were visiting sick kids in Belgrade hospitals. tasks you are able to overcome, and all this in combination a large parking zone and green areas, integrated into the You can maybe find Class A office space, with ample par- this projects backbone which with its square would fulfil a We have had project aimed at improving quality of life and falls under the kind of success that enriches your professio- existing landscape design. Each building will also have under- king, energy efficiency and attractive landscaping elsewhe- function of Ancient Greek Agora – The meeting place in raising public awareness of green issues. We had the “Vi- nal framework and makes you a more capable businessman. Is it easy to recognise the right moment for construction? ground garages and all of these innovations will fit naturally re in the world, but what makes Airport City Belgrade future. And, as we are recognisable by this walkway, in a zila – vehicles of imagination” art project that raised public My experience in Serbia brought me all of this. And, not to One of the most important things in the real estate sector into what already comprises Airport City. These will be smart totally unique, in my personal opinion, is that little additi- visual image sense and in terms of promotional activities awareness of recycling in a unique and attractive way. forget – a love for “kafanas”! is to recognise trends. One who is capable of that has the buildings with systems that enable the better functioning on of a warm and happy atmosphere; with 7,000 people – we are also very protective of this areas image. At that time there were several small promotions on advantage. of life and activities within them. This applies, for example, entering our little city every day, the place has a soul – We have lots of promotions and events on the ACB Ave- issue of relating to recycling, energy efficiency and waste When you consider the economic situation in Serbia Many years of experience in Serbia enables us to more ea- to the speed lifts, energy efficiency which is important now, and that soul is happy, open and inviting. nue, both for our clients and for others promoting good management. All that was six years ago, and it is satis- – and you certainly do that often, considering how sily recognise the characteristics of the moment, the men- reduced consumption of oil, gas and electricity, etc. We will Would you say that ACB has its own persona? causes. They are always approved by Airport City and are fying to see that those ideas that we pioneered are now much it impacts on your business – is it possible to tality, to properly assess the reaction of customers, who also introduce installations and control systems that will ena- Over the years Airport City has developed its own cha- subjected to a very meticulous selection process, in order more popular among others. be an optimist? are very specific here and differ greatly from those in other ble much greater flexibility in relation to the external envi- racter, its own personality. And I really see people on our to determine that a suggested promotion is up to our Airport City was beautiful when we hosted the Kids Eco-Patrol I honestly believe it is possible for the Serbian economy to places where we have built. I can say freely that we have ronment. As for the concept, the idea is for contents and fa- Avenue who look happier than they do in other places, standards and will not disrupt or disturb the harmony of project from kindergartens, when we had the recover. I believe you have the opportunity. The situation is the knowhow and experience and we are very familiar with cilities, primarily those from the service sector on the ground enjoying every little corner and every view. So, we have the Avenue. “Green Day”, and managed to persuade them to try healthy certainly very complicated, but I believe people should never the situation on the ground. On the other hand, we have floor, to serve those who use the space on the upper floors, created very pretty and very green and floral environment, This summer’s activities will begin with the Phase 4 La- drinks and healthy food fruits and vegies on skewers. give up the fight and that, with perseverance, you will even- carefully monitored the market and we try to identify the which is a far more cost-effective solution for occupants. while at the same time practical and professional and pe- unch Event, but after that we hope to host several exhi- It was beautiful when we opened the last building – a tually succeed. And I do not say this out of courtesy or as specific moment in which a need arises on the real estate ople working here genuinely seem to enjoy it. bitions, a number of our clients are interested in staging project that represented a milestone in terms of the an empty phrase. As a foreign investor in real estate, I hear market for a particular product. Today I believe that I can say What is the timing for phase 4? The tenant mix is also important to our appeal and our big events, and we will have other cultural and arts events speed of construction, taking less than a year to comple- every day about many investment opportunities. Not all of for myself that I understand this market in various areas of The first building will be completed by April 2016, when collective identity. As we know, like attracts like and throughout the warmer months. te, and the ribbon wrapped around the building itself was them will be realised, and not even most of them will be the real estate field. new tenants will move in, then they will be built one af- success attracts success, so many of the different people We have been promoting the Avenue as a place for those a beautiful creation. realised, but some of them certainly will, with perseverance You will have noticed that we undergone a very active period ter another. There is already significant interest in this office who come here are naturally compatible, even if they are who work here to spend their summer break having a >>>> continue on page 6 and a little luck. Foreign investors are coming and, as I meet in the last few years. Much more time has passed from the space. We are currently in serious negotiations with several 04 Airport City Belgrade newsletter Airport City Belgrade newsletter 05

> Interview port City skoro duplirati” izjavio je na početku razgovora koji obogaćuje profesionalni okvir i čini vas sposobnijim Da li je lako prepoznati pravi momenat za gradnju? Ovo je svakako najsofisticiraniji poslovni prostor u Beo- za Whats up, generalni direktor Airport City-ja, Adir El Al. poslovnim čovekom. To mi je sve donelo iskustvo u Srbiji. U oblasti nekretnina jedna od najvažnijih stvari je prepo- gradu. U regionu ima nekoliko sličnih, a jedan od njih je I da ne zaboravim - ljubav prema kafanama! znati trend. Onaj ko je to u stanju ima prednost. poslovni park koji mi (AFI Europe) gradimo u Rumuniji, Povod za razgovor je zvanično lansiranje četvrte faze iz- Dugogodišnje iskustvo u Srbiji omogućava nam da lakše u Bukureštu, takođe po najvišim evropskim standardima. gradnje Airport City-ja, zbog koje su svi pomalo uzbudjeni. Kada razmišljate o srpskoj ekonomskoj situaciji, a prepoznamo osobenosti trenutka, mentalitet, da pravilno Posle duže pauze gradilište je ponovo užurbano; vide se činte to sigurno često obzirom na to koliko utiče na procenimo reakciju kupaca koji su ovde specifični i mnogo Kada počinje izgradnja druge zgrade? kranovi koji su uvek znak novog početka; priprema se pro- vaše poslovanje, da li je moguće biti optimista? drugačiji nego na drugim mestima gde smo gradili. Slo- Sada projektujemo i dizajniramo drugu zgradu sa čijeg slava za sve koji su zaslužni za dosadašnji uspeh “GRADA U Ja iskreno verujem da je moguće da se srpska privreda opo- bodno mogu da kažem da imamo know how i iskustvo i vrha će se videti ceo grad, i Sava i Dunav. Počećemo grad- GRADU”, za klijente i mnogobrojne prijatelje i saradnike. ravi. Verujem da imate šansu. Situacija je sigurno veoma poznajemo odlično teren. S druge strane pažljivo smo nju onda kada dobijemo znak sa tržišta, a ono što je si- Dobar momenat da se osvrnemo na proteklo razdoblje. komlikovana ali ja verujem da ljudi nikada ne treba da odu- pratili tržište i trudimo se da identifikujemo taj specifičan gurno jeste da se tržište sve više otvara. stanu od borbe i da uz upornost na kraju će se to ostvaritiI. momenat u kome nastaje potreba na tržištu nekretnina za U Beogradu ste već trinaest godina. Kada se osvrne- I ovo ne kažem iz kurtoazije i nije fraza. Kao strani inve- odredjenim proizvodom. te na taj period iza vas, da li vas je iskustvo u Srbiji stitor u oblasti nekretnina svakodnevno čujem za ne tako Danas verujem da mogu za sebe da kažem da razumem promenilo, obogatilo? mali broj mogućnosti za ulaganje. Neće se svaka ostvariti, ovo tržište u svim različitim oblastima real estate-a. Svakako me je obogatilo i promenilo. Donelo mi je mno- neće se verovatno ni većina ostvariti, ali neke hoće sigurno, Primetili ste da nismo imali vrlo aktivan period poslednjih go poslovnog iskustva, znanja, interkulturalno iskustvo. Pa uz upornost i malo sreće. Strani investitori dolaze i kao par godina. Od treće faze prošlo je daleko više vremena možda razumevanje birokratije napokon ili pak mirenje s što ih ja srećem u svojoj oblasti sigurno ih ima u drugim nego izmedju npr druge i treće. To je bila posledica nedo- definitivnim nerazumevanjem birokratije…teško mi je da delatnostima. I sigurno medju njima ima ljudi s upornošću i statka potrebe za novim offis prostorom. Danas verujemo odlučim! Donelo je jednu drugačiju perspektivu, drugačiji vizijom. Na kraju dana ono što ostaje i čini mogućnost us- da je ta potreba prisutna i zato smo započeli četvrtu fazu način razmišljanja i sagledavanja odnosa nego onaj u kome koja će skoro duplirati kapacitet Airport City-ja. I to je posredno odgovor na pitanje šta predvidjamo da će se de- šavati u Beogradu. I nismo u tome usamljeni. U poslednje vreme sve više firmi iz sasvim različitih oblasti otkriva ovo tržište na kome nlaze relativno obrazovanu radnu snagu including the rivers Sava and Danube. We will start construc- pod povoljnijim uslovima nego na drugim mestima u Evro- tion when we get a sign from the market, but what is certain pi. Takve kompanije su se interesovale za iznajmljivanje is that the market is increasingly opening up. velikih prostora od par hiljada kvadratnih metara klase A opremljenog prostora. Finally, let’s discuss a different topic that is relevant Naše nove zgrade biće nadamo se pravi odgovor na to. to us locally. I’d like to hear your opinion, as someone who is a foreigner but also like one of us, about the Šta je novo u tom prostoru u poredjenju s postojećim? requirements of our younger generation of educated U četvrtoj fazi biće izgrađene četiri nove poslovne zgra- people, who you come in contact with on a daily ba- de, slične postojećim samo po izgledu. U stvari su pot- sis and who are trying to apply their knowledge at puno različite po strukturi i standardu građenja. Gradeći this very demanding juncture? Airport City naučili smo mnoge lekcije uvođenjem novih I believe in the persistence of long-distance runners. I would standarda u gradnju u ranijim fazama i sada smo sve te tell them to think and plan for the long run. Better to be dodatne vrednosti primenili na nove zgrade. One će biti a marathon runner that one who runs quickly over short najbolja kombinacija svog iskustva stečenog ovde i novina distances, burning out quickly. The ability to achieve business koje uvodimo na bazi naših internacionalnih iskustava i goals lies in knowledge, good planning, focusing on the goal, know-how-a. but also in faith in yourself and belief that you will succeed. They must try to see the whole picture, to take an over- Kakav je tajming izgradnje novog dela biznis parka? view of their opportunities beyond this present moment and Nove poslovne zgrade biće znatno veće od postojećih i I na kraju jedna drugačija tema značajna za nas lokal- short-term goals. And they should never forget who they are jedna od njih imaće 12 do 16 spratova. Zgrade će biti no. Volela bih da čujem vaše mišljenje, kao nekoga ko and where they come from. And they should be proud of okružene atraktivnom okolinom, velikom parking zonom je stranac a već pomalo naš, o tome čime treba da se that and, ultimately, the land and country of very nice people i zelenilom, ukopljenim u postojeći pejzažni dizajn. Svaka naoruža mlada generacija naših školovanih ljudi s koji- that they hail from. zgrada imaće i podzemne garaže i sve te novine će se ma svakoga dana dolazite u kontakt i koji pokušavaju prirodno uklapati u ono što već jeste Airport City. Biće da se plasiraju svojim znanjem u ovom vrlo zahtevnom Besides your work, have you managed to learn so- to pametne zgrade sa sistemima koji omogućavaju bolje trenutku? mething about Belgrade leisure and socialising in a peha jedne privrede nisu veliki skokovi ni uspeh preko noći fiunkcionisanje života i aktivnosti u njima. To se odnosi, Ja verujem u upornost trkača na duge staze. Mogućnost relaxed atmosphere? nego uporan put ka uspehu i svakodnevno napredovanje. na primer, na brzinu liftova, na energetsku efikasnost koja da ostvariš poslovne ciljeve leži u znanju, dobrom plani- Oh yes, Serbia is an exceptionally hospitable country. People Phase 4 To važi i za zemlju i za pojedinca. Iako je danas san uspeh je danas jako važan aspect modern gradnje, na smanjenje ranju, fokusiranosti na cilj, ali i u veri u sebe i verI da ćeš readily accept foreigners and people here have a tendency i bogatstvo preko noći i bez truda ja u to ne verujem, a utroška nafte, gasa i električne energije, itd. Postavićemo uspeti. Treba da pokušaju da vide celu sliku, da sagledaju to seek the highest possible quality of life and enjoyment, Četvrta faza gradnje donosi novih 63.000 kvm pogotovo ne verujem da jedno društvo može da zasniva instalacije i sofisticirane kontrolne sisteme što će omogu- koje su njihove mogućnosti dalje od ovog današnjeg tre- which is not so common elsewhere. That’s why foreigners prostora klase A i širenje Airport City-ja prema svoju ekonomsku budućnost na takvoj osnovi. ćiti mnogo veću fleksibilnost u odnosu na spoljnu sredinu. nutka i cilja na kratke staze. I da nikad ne zaborave ko su potential clients. We are open to all their needs and requ- enjoy the time they spend here so much. And if that were Tošinom bunaru. Što se tiče koncepta, ideja je da sadržaji i objekti, pre i odakle dolaze i da budu ponosni na to i na kraju krajeva irements, in terms of the functionality of the space, and I not so and there weren’t so many wonderful people, I would U pitanju su 4 nove zgrade kao dodatak na 7 Da li to znači da je uspeh Airport City-ja moguće sta- svega oni sa uslužnim delatnostima u prizemlju, služe oni- podneblje i zemlju veoma dragih ljudi iz koje potiču. believe they will be the tenants of building 1200. not have stayed here for so long with my family. već postojećih i na postojećih 87.000 mkv GLA. viti u opisani kontekst? ma koji koriste prostor na višim spratovima što je daleko This is certainly the most sophisticated office space in Belgra- Svakako, zato što je uspeh ovakvog projekta bio moguć rentabilnije rešenje za sve. Ovo će sigurno učiniti da se postojeća porodica Da li je ste pored posla uspeli da naučite ponešto o de. There are several similar developments in the region, one M.D. & Lj.L. samo uz odličan koncept. Bez toga ne bismo postigli pre- beogradskoj dokolici i opuštenom druženju ? of which is the business park that we (AFI Europe) are bu- od 90 kompanija u Airport City-ju uveća. poznatljivost proizvoda koji zovemo Grad u gradu, niti Prva zgrada biće završena do aprila 2016. godine kada O da, Srbija je izuzetno gostoljubiva zemlja. Ljudi lako ilding in Romania, in Bucharest, which also adheres to the bismo uspeli da ostanemo i u krizno vreme prostor sa izu- će se u nju useliti novi stanari, a potom će se graditi jed- prihvataju strance i ljudi ovde imaju naviku da traže što highest European standards. sam odrastao. Svo profesionalno i lično iskustvo beograd- zetno visokom stopom popunjenosti. Image ovog mesta na za drugom. Već postoji značajno interesovanje za ovaj viši kvalitet života i uživanja, što nije tako često na drugim “Želeo bih da se zahvalim svim našim klijentima i partne- skog okruženja donelo mi je jedno novo samopouzdanje, i prepoznatljivost izuzetne ponude koju ACB predstavlja poslovni prostor. Trenutno smo u ozbiljnim pregovorima mestima. Zato stranci toliko uživaju u vremenu koje pro- When will construction of the other buildings begin? rima, jer smo zahvaljujući njihovoj podršci i mi mogli da ono koje se bazira na uspehu. Jako je važno da shvatite gradili smo uporno i svakodnevno od početka. I na kraju, sa nekoliko potencijalnih klijenata . Otvoreni smo za sve vedu ovde. I da nije toga i divnih ljudi ni ja ne bih ostao We are now developing projects and designing the second se ovako uspešno razvijamo sve ove godine. Upravo smo koliko možete, kakve sve prepreke i komplikovane zadatke investitori su verovali sve vreme u uspeh takvog projekta njihove želje i zahteve što se tiče funkcionalnosti prostora sa porodicom tako dugo. building, which from the top will offer views of whole city, započeli izgradnju novog dela biznis parka kojim će se Air- ste u stanju da ostvarite i sve to zajedno spada u uspeh baš ovde i na ovom tržištu. i verujem da će baš oni biti stanari objekta 1200. M.D. & Lj.L.

3.2.2015 15.3.2015 13.5.2015 20.5.2015 10 Airport City Belgrade newsletter Airport City Belgrade newsletter 07 > ACB NEWS > Svetislav Kostić - Jeremić: You dream we creat >>>> slični po poslovnim vrednostima i navikama tako da se do- Svetislav Kostić - Jeremić, architect, >

We are especially proud of our cooperation with arti- bro uklapaju u ovu okolinu i kompatibilni su jedni s drugima City - a place with soul Airport Client Coordination Manager sts and the beautiful, original works they have brought iako pripadaju različitim kulturama i oblastima poslovanja. to the Avenue. Marko Kratofil’s sculpture helped us to S druge strane ACB nije pretenciozno mesto, ne odiše start enriching the space with a wonderful sculpture pokušajem da bude grandiozan i distanciran. Naprotiv, that was made for us following a contest, while Dragana mislim da smo stvorili pravu meru prostora koji nije tu za Ognjenovic’s amazing calendar was also unique. sebe nego za klijente, koji je nenametljiv ali istovremeno You dream - we create From day one, Airport City has proved to be an inspiration lep, funkcionalan i prepoznatljiv kao prestižan. for photographers and we have been recorded on pho- The most interesting task in a creative sense is to translate a company’s corporate identity tographic images from every conceivable angle and per- Avenija je srce i duša Airport City-ja. Namerno ili je spective. Marko Sovilj came with Dragana Ognjenovic and to bilo neizbežno? into its workspace - architect team lead by Svetislav Kostić Jeremić is at clients service in ACB. then Airport City became like the background scenery for a Avenija je projektovana tako da bude najživlji deo Airport fashion designers. We realised that black and white pictu- City-ja. Sećam se prvog intervjua koji je Rami Wimer arhi- res suited her fashion perfectly, because her work is very tekta dao u Beogradu u kome je objašnjavao svoj koncept simple and minimalistic, just like the lines of Airport City. Avenije kao kičmenog stuba projekta i trgova sa fonta- nama koji ovde preuzimaju funkciju mesta okupljanja u okviru projekta. Avenija je na taj način i zaživela. Postali smo prepoznatljivi po centralnom šetalištu punom života, ali smo isto tako razvili veoma pažljiv odnos prema tom korporativnom simbolu i njegovom vizuelnom identitetu. Ovde se dogadja mnoštvo promotivnih aktivnosti, korporativ- nih dogadjanja-evenata, u našoj organizaciji, ili naših klijenata ali i firmi sa strane koje prepoznaju vrednost ovog prostora za promociju svojih pozitivnih ciljeva. Nastojimo da sve što se ovde dešava bude u skladu s našim visokim standardima i zato vrlo pažljivom selekcijom sadržaja koji se ovde prikazuju čuvamo visok renome mesta I trudimo se da ne narušimo sklad Avenije i atmosferu koju naši klijenti toliko vole i cene. Počinjemo leto na Aveniji velikom proslavom početka če- tvrte faze gradnje, posle čega imamo u planu nekoliko izložbi i najavljene različite promotivne sadržaje od strane Price Waterhouse GlaxoSmithKline klijenata. Pored toga organizovaćemo opet summer break, koji je već postao tradicija. Svi su zavoleli specifičnu let- During the designing of Airport City’s office buildings of a company and implement its global spatial standards. paniju, startna tačka su inputi koje dobijemo od klijena- nju pauzu uz živu muziku i taj sat-dva opuštenije letnje an emphasis was placed on the formation of an open During the designing of office space, great attention is ta. Ovi inputi zavise od same strukture kompanije, broja atmosfere, i nećemo ih razočarati ni ove godine. plan with the fewest possible structural elements and the paid to the flexibility of space, in order to ease -any la departmana, načina na koje su radne grupe koncipirane. Airport City Belgrade is a recognisable part of the Avenija je bila lepa i kada smo organizovali veoma pikto- greatest possible surface of façades, in order to enable ter modifications due to the changing needs of the client. Takodje bitni su zahtevi vezani za tehničke sadržaje, kon- landscape of Belgrade, but has it been sufficiently re- Awards/Nagrade reskne projekte koji su bili usmereni na podizanje kvaliteta the implementation of the most varied clients’ demands. The development of IT technology brings rapid changes ferens i prezentacione sale, IT laboratorije, prostorije za cognised and awarded in professional circles? životne sredine i podizanja svesti na zelene teme. 1. OECD – South East Europe Investment Forum – Interna- When developing designs for each company, the starting in spatial needs, specific contents disappear and others, testiranje opreme i slično. Kreativno najinteresantniji za- We haven’t received that many awards, basically because Imali smo i meni naročito drag projekat Vizila - vozila iz tional Investor of the Year 2006, Regional Award in the point is the input we receive from clients. This input vari- like teleconference halls or small creative hubs, are formed. datak je pretočiti korporativni identitet kompanije u radni we haven’t chased recognition by joining the kinds of or- Category of The Largest Greenfield Investment in SEE mašte; umetnički projekat koji je imao za cilj usmeravanje es depending on the structure of a company, its number With information stored on servers and clouds, the fluidity prostor. Prilikom ovog procesa imamo sjajnu saradnju sa ganizations that present awards to their members. But I’m Nagrada Oecd-a za najveci greenfield projekat u pažnje javnosti na temu recikliranja, na jedan zaista jedin- of departments and the ways in which working groups of working spaces is much higher, which contributes to a kreativnim timovima samih kompanija i arhitektonskim bi- very happy that we have nonetheless received numerous regionu, 2006 stven i drugačiji način. Tom prilikom je Avenija bila zaista are conceived. Also of importance are requirements for more dynamic environment and less formal atmosphere. roima sa kojima naši klijenti saradjuju, kako bi na najbolji awards – starting way back with the OECD Award for the veoma lepa sa vizilima u prostoru…Tada smo imali seriju technical spaces, conference and presentation halls, IT način pretočili vizuelni izraz kompanije kao i prostorne biggest greenfield investment in the region 2006 and conti- 2. BelRe – Belgrade Real Estate Expo 2006 – The Best dogadjanja na tu i srodne teme o energetskoj efikasnosti, labs, equipment testing rooms, etc. standarde koje je potrebno implementirati. nuing, most recently, with an unexpected Brand Award for Project Award in the Category of the Office Building upravljanju otpadom itd. Zaista mi je milo kada vidim da The most interesting task in a creative sense is to translate Pri projektovanju poslovnih objekata Airport Citija akce- Prilikom projektovanja poslovnih prostora, puno se pažnje the best brand in the real estate sector. Most significantly, BelRe - Belgrade Real Estate Expo 2006 – Nagrada su to danas mnogo popularnije teme u široj populaciji a company’s corporate identity into its workspace. During nat je bio na formiranju otvorenog plana sa što manjim obraća na fleksibilnost prostora, kako bi se kasnije olakšale and most pleasing, we discovered that this last award was za najbolji projekat u kategoriji Izgradnja poslovnog nego u vreme kada smo ih ovde promovisali. this process we have great cooperation with the creative brojem konstruktivnih elemenata i što većom površinom modifikacije zavisno od izmenjenih potreba klijenta. Ra- decided by an anonymous public opinion survey. prostora Zeleni dan za decu iz novobeogradskih vrtića i poseta nji- teams of the companies and architectural firms engaged by fasade, kako bi se omogućila implementacija narazličitijih zvojem IT tehnologije dolazi do brzih promena u prostor- hovih eko-patrola je bila još jedan gotovo karnevalski i 3. Europaproperty.com – Southeastern Europe Real our clients, in order to best interpret the visual expression zahteva klijenata. Prilikom izrade dizajna za svaku kom- nim potrebama, odredjeni sadržaji nestaju, a drugi, poput veoma živopisan dan. Čak smo uspeli da ih nagovorimo Estate Awards – Southeastern European OFFICE Airport City je jedinstven u Beogradu, ali šta ga čini DEVELOPMENT OF THE YEAR 2007 da probaju zelene voćne koktele i zdravu hranu serviranu drugačijim od sličnih poslovnih parkova u svetu? Europproperty, nagrada za najbolji projekat poslovnog u obliku popularnih ražnjića. Iz moje perspektive kao nekoga kome je primaran image prostora u jugoistocnoj EVROPI, 2007 god. I naravno bilo je prelepo kada smo završili poslednju zgra- Airport City-ja mogu da kažem da je ono što naš park du koja je bila ujedno i rekord u brzini gradnje sa manje čini jedinstvenim i drugačijim od sličnih koje sam videla u 4. Mass Media International – The Winner of the Award od godinu dana. Tom prilikom smo obukli zgradu u mašnu svetu atmosfera koju smo uspeli da stvorimo za sve ove BUSSINES PARTNER 2009 in the field of real estate i otpakovali je…to je bio vrlo lep prizor i lep event. godine. Ono što je davno nastalo kao slogan GRAD U development Posebno smo ponosni na saradnju s umetnicima i na nji- GRADU postalo je realnost. Stvorili smo jedan mali urbani Mass Media International – Dobitnik nagrade BUSSI- hove originalne kreacije koje krase Aveniju. Skulptura Mrka poslovni entitet, celinu za sebe, ali takvu da je istovreme- NES PARTNER 2009 u oblasti razvoja nekretnina Kratohvila “Uzlet” pobedila je na konkursu koji smo raspisali no i integralni deo svog neposrednog okruženja. i danas krasi Aveniju svojom elegantnom linijom . Kalendar SAP 5. Magazine Biznis – Award for cooperation to PR and Telenor Telenor Sigurno možete naći na drugim mestima biznis parkove koji je uradila Dragana Ognjenović je još jedan veoma ori- Marketing Sector, 2007 telekonferens sala ili manjih kreativnih hubova se formira- sa isto toliko dobrim procentom parking prostor, ili ener- Časopis Biznis – nagrada PR i Marketing sektoru za ginalan umetnički pogled na Aveniju. Zaista, od prvog dana ju. Sa skladištenjem informacija na serverima i cloudima, getskom efikasnošću ili još atraktivnijom pejzažnom arhi- uspešnu saradnju i uspostavljanje dobrih odnosa u Airport City je bio inspirativan za fotografe i zabeležen je iz fluidnost radnog prostora je mnogo veća, što dopinosi tekturom ali ono što, po mom ličnom mišljenju, čini ovo poslovnom partnerstvu gotovo svih mogućih uglova. Ali Marko Sovilj , modni foto- dinamičnijem radnom okruženju i neformalnijoj atmosferi. mesto toliko jedinstvenim je taj mali neizmerni dodatak, graf koji saradjuje s Draganom Ognjenović, pokazao nam ta topla i srećna atmosfera. Sa 7.000 ljudi koliko ovde 6. Serbian Red Cross – Recognition of exceptional je jedno drugo lice Avenije koja je postala najlepša kulisa za dnevno prodje, ovo mesto ima dušu, a ona je topla, otvo- achievements in the popularization of voluntary blood njegov modni senzibilitet. Njegove divne i iznenadjujuće rena i poziva vas da se pridružite. donation in 2006 crno bele fotografije ACBa savršeno su se poklopile s mini- Crveni Krst Srbije – Plaketa u znak priznanja za izuzet- malističkom, jednostavnom elegancijom Draganine mode. Da li to znači da Airport City ima i svoj karakter? ne rezultate na omasovljavanju dobrovoljnog davalaš- Tokom proteklih godina uspeli smo da izgradimo original- tva krvi u 2006. godini Airport City je prepoznatljiv simbol Novog Beogra- ni projekat i usudila bih se da kažem da danas ACB ima da, ali da li je i adekvatno prepoznat i nagradjen u 7. Top Serbian Brands – The Winner for 2014 jednu vrstu osobenosti, svog karaktera. Videćete ljude na of the Award in the Category Corporate profesionalnim krugovima? Aveniji koji nekako izgledaju srećnije i zadovoljnije nego Brand – Real Estate Nismo dobili najveći broj nagrada koje postoje ovde, ali na drugim mestima. I vidi se da uživaju u okruženju u Top Serbian Brands – za 2014. u mislim i da se nismo naročito trudili da postanemo čla- kome su kao i gledajući sve male detalje i uglove koji čine kategoriji Korporativni brend – Nekretnine novi svih foruma koji nagrade dodeljuju. S druge strane sliku ACB-ja. Stvorili smo jedno lepo i skladno mesto, koje veoma smo srećni I ponosni što smo i pored toga osvoji- Telenor pored lepote kojom vas napaja zelena okolina i pogled Kada je Avenija najlepše izgledala? li značajan broj priznanja, od prvog, OECD-ove nagrade Whats up`s new correspondant, Svetislav Kostić - Jeremić, ar- na negovano cveće, ima i praktičnu stranu neophodnu za Čini mi se da je pre par godina za vreme uličnog karnevala za najveću greenfield investiciju u regionu 2006 godine, chitect, who would try to understand your needs and wishes, radni prostor u kome ljudi mogu i da uživaju. crvenih noseva pokazala svoje najlepše lice: sa mnoštvom preko nekoliko domaćih i inostranih priznanja za kvalitet your habits and needs regarding business space. On this oc- Sastav klijenata u Airport City-ju je takodje jedinstven i jako razdraganih dečijih osmeha, klovnovima, hodačima na štu- prostora, završno sa poslednjim: najbolji brand u oblasti casion he shared few shiny examples of beautiful and highy je važan za identitet ovog mesta. Kao što poslovica poznata lama, žonglerima, u eksploziji boja, balona i crvenih no- nekretnina. Nagrada je bila sasvim neočekivana i time vrlo functional business premises, so thanks to courtesy of our na svim jezicima kaže slični privlače slične. Ovde se desio seva… I uz sve to smo sakupili donaciju za organizovanje prijatno iznenadjenje, jer je dodeljena na bazi anonimne pozitivan fenomen da su uspešne firme privukle druge us- posete “DR. klovnova” deci u bolnicama, što je dalo celom ankete čitalaca. To je priznanje nepristrasne publike i kao clients we peeked behind the walls of their marvelous offices. Price Waterhouse pešne, i nekako spontano ispostavilo se da su to ljudi koji su živopisnom dogadjaju jedan dublji smisao. takvo nam je posebno dragoceno. 08 Airport City Belgrade newsletter

Koncept i urednik / Editor in Chief: Marina Deleon Novinari saradnici / Journalist contribution: Ljiljana Lukić, Mark Pullen Prevod / Translation: Mark Pullen Foto / Photo: M&L Trajković Dizajn / Design: Avantguarde