City Within a City

AIRPORT CITY BELGRADE “ Awarded as THE BEST OFFICE DEVELOPMENT PROJECT of the year IN SOUTHEAST EUROPE “

Airport City Belgrade newsletter December / 2016 n ° 20 City within a city

Happy New Year! > ???????????????????????? 3 Airport CityBelgrade newsletter

Midrag Trajković

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Januar/January 2017 Januar/January Novododišnja rapsodija Predstavljamo još jedan autorski neobičan i jedinstven ACB kalendar i ACB kao inspiracija zabeležili tehnika, Tradicionalna u ACBu su Prvu simfonija Fotografije kolodijumskim rađene tzv mokrim postup- kom Dozvolite da malo pojasnimo o čemu se radi: Ovo nije Photoshop nastale efekat nego su ove fotografije postupkomstarim kolodijummokri zove se koji 1851. iz - ski postupak. U ovoj tehnici se eksponiranje negativ ploče (u ovom slučaju,vrši drvenom kamerom velikog formata “negativa”engleska Underwood kamera iz 1890. Veličina je 13x18cm). Celokupan proces se izvodi uz pomoć ručno, raznih hemikalija koje se najčešće nanose na staklo, metal ili neki drugi materijal. Ploča se potom potapa u rastvor srebro-nitrata i u mraku smešta u drvenu kasetu, kako bi bila izneta i smeštena u kameru koja je prethodno podešena, a kadar spreman. Nakon eksponiraranja, ploča se prenosi ponovo u mračnu sobu, i razvija solima gvožđa. Razvija- nje se prekida vodom i na kraju se fiksira. Konačno, posle svega ovoga,slika. Dobro se ispere, dobija se jasna osuši i nanese lak. Ako je proces obavljen na staklu, zadnja strana se može obojiti u crno (najčešće bitumenom). Celokupan proces razvijanja i fiksiranja, mora se obaviti fotografisanja, dok je ploča vlažna (desetak minuta) - Zato se postupak i naziva “Mokri kolodijumski postupak”. ovaj način se Na dobija unikatna slika, ručno izrađena uz pomoć hemijskih rastvora - moglo bi se reći: Hand made fotografija. Trajković, naš dugogodišnji je Miodrag Autor fotografija - posmatraoje koji saradnik fotoapara i kamere svoje okom ta sve faze rasta Airport- do sada i čije ste fotogra City-ja fije voleli i hvalili sve ove godine. Mnogoodvažnije toga Miodrag pozicioniranivisoko je autor na srpskoj filmskoj sceni, poznati filmski snimatelj koji ide u korak sa svetskim tehnologijama i jedini srpski direktor koji je snimio dva 3D filma (jedan u Hrvatskojfotografije a drugi u Srbiji)... ali i autor koji osluškuje odjeke iz prošlosti kao protivtežu današnjoj trci ka savršenstvu i milionima me- gapiksela. Smatram našom privilegijom da Miki bude deo kreativ- nog tima koji je gradio image Airport City-ja od samog početka. We present another strange and uniquely authored ACB Calendar present another strange and uniquely authored We Traditional techniques, and ACB as inspiration, marked the First Rhapsody techniques, and ACB as inspiration, marked in ACB Traditional New Year’s Rhapsody New Year’s Photography created using the so-called wet-collodion method. Allow us to explain a little bit what it’s all about: This is not a Photoshop but rather these photo- effect, graphs were created using an old method from 1851 called the wet-collodion procedure. technique, In this the exposure of the negative plate is done using a large woodenformat camera (in this case the English Under- wood from 1890. The size of the “negatives” is camera with the 13x18cm). The entire process is done manually, help of various chemicals that are commonly applied to glass, metal or some other material. The plate is then dipped a solution of silver nitrate and stored in the dark in woodena in box, beto only thein placed and removed camera that has been previously set, with the frame ready. After exposure, the plate is transferred back into the dark room and developed using iron salts. The development is after all halted with water and fixed at the end. Finally, this, a clear picture is created. It is well rinsed and dried, and then lacquer is applied. If the process is done on glass, the back can be painted in black (mostly using bi- tumen). The entire process of photographing, developing and fixing must be done while the plate is wet (about ten - minutes) – that’s why the procedure is called the “wet-col lodion procedure”. is made, In this way a unique picture created by hand with the help of chemical solutions - one could say: a handmade photo. Trajković, our The author of this photography is Miodrag long-time associate, who has watched with the lens of his film and photographic cameras all phases of the development of Airport City to date, and whose images you have liked and praised all these years. importantmore Much Miodragthan that, highly rateda is author of the Serbian film scene, a famous cinematographer who keeps pace with world technological trends and the only Serbian director of photography who has recorded two 3D films (one in Croatia and one in Serbia) ... but also an author who listens to the echoes of the past as a counter- weight to today’s race towards perfection millions of and megapixels. cre- our of part is Miki that us for privilege a it consider I ative team, which has built the image of Airport City from the very start. Marina Deleon Marina Deleon Communication Advisor Communication Advisor Airport CityBelgrade newsletter V

Dragi čitaoci, Ponekad je teško odabrati temu koja sublimira pravu ono što je iza nas, ono što želimo jedni drugima ali i ono što čini našu svakodnevicu. Kada na to dodate želju da budemo angažovani i da tema ima i nekog šireg smisla… nije lako. Sve u svemu ovaj broj je jedan šaroliki Whats up sa mnoštvom tema i velikom željom da nam 2017. bude godina u kojoj ćemo napraviti korak više, ACB i korak u visinu; godina u kojoj ćemo doseći neke nove horizonte profesionalno i lično, i godina u kojoj ćemo učiniti barem neke ljude oko nas srećnijima. Srdačno Vaša, Rec urednika Editor’ s word Dear readers, Sometimes it’s difficult to select the right topic that summarises that which is behind us, that which we want dailythat which makes up our but also another, one for us to be enga- lives. When we add to that the desire for the topic to have some broader meaning...ged, and for it’s not an easy task. Here is one colourful What’s Up with a variety of topics and a great desire that 2017 would be a year in which ACB a step upwards, and for we take a step forward, in which we will reach some new horizons professionally a year in which we will make at least and and personally, some of the people around us happy. sincerely, Yours 2

> Rhapsody - calendar 2017 4 Airport City Belgrade newsletter Airport City Belgrade newsletter 5 > Journalist visit ISRAEL

RAZNOLIKOST/ DIVERSITY SUPROTNOSTI/ OPPOSITES KONTRADIKCIJA/ CONTRADICTION

Bauhaus vs TECHNOLOGY AND TRADITION 57. sprat za The old settlement built by the Knights Templar, which until a few years ago was a stanovanje, Neve place of abandoned and dilapidated houses, has now been turned into a trendy part Tzedek vs Sarona, of Tel Aviv’s modern business world TEL AVIV more vs gužva na Staro naselje koje su izgradili Templari, do pre par godina mesto napuštenih i autoputu.... WHITE CITY, oronulih kuća sada je pretvoreno u trendy deo modernog poslovnog Tel Aviva Bauhaus vs. the BAUHAUS AND 57th residential floor, Neve Tzedek SKYSCRAPERS vs. Sarona, the Tel Aviv is a charming blend of a sea vs. motorway modern, hi tech, busy business congestion... city, with indescribable congestion, and a small charming oasis that preserves the scents and creativity of a city at the crossroads of Europe and the Levant.

Tel Aviv je šarmantna mešavina modernog, hi techa, poslovnog užurbanog grada, neopisive gužve i malih šarmantnih oaza koje čuvaju mirise i kreativnost grada na razmeđi Levanta i Evrope. 6 Airport City Belgrade newsletter Airport City Belgrade newsletter 7 > Israel, November 2016 > Israel, November

Part of interview with Adir El Al published in Blic

“When I arrived in Belgrade in 2003, the city was a bit grey and there was almost no construction work going Ovo je deo intervjua objavljenog u Blicu on. There were no cranes anywhere. We have built a new - Kada sam 2003. godine došao u Beograd, grad je bio vision on our small area of Belgrade that is called Airport pomalo siv i u njemu skoro da nije bilo izgradnje. Nigde City,” he said. nije bilo kranova. Mi smo izgradili novu viziju na našoj In thirteen years this company has built a true city wit- maloj teritoriji u Beogradu koja se zove Airport City. hin a city from nothing in Belgrade, which has become the first choice for large and international companies that Ovako za “Blic”, iz Izraela, priča Adir El Al, generalni direktor operate in Serbia. prvog biznis parka u Srbiji, Airport City Beograd i predstavnik “We have completed three and a half stages of construc- jednog od najvećih izraelskih investitora u našoj zemlji. tion at Airport City and the fourth phase is currently un- Za 13 godina u Beogradu “ni izčega” su izgradili pravi “grad derway and will last for another two or three years. Our u gradu” koji je postao prvi izbor svih velikih i međunarod- plan is to build two more buildings and in the fifth phase, nih kompanija koje posluju u Srbiji. which will most probably begin in parallel with the fourth - Završili smo tri ipo faze gradnje u Airport Citiju, i trenutno phase, we will also build two towers. They will be identical je u toku četvrta faza koja će trajati još dve, tri godine. U and will cover an area of 80,000 square metres, with two planu nam je da izgradimo još dve zgrade, a u petoj fazi, koja underground parking levels. The towers will, we hope, be- će najverovatnije početi paralelno sa četvrtom, izgradićemo come the new symbol of Airport City,” says El Al for Blic. i dva tornja. Oni će biti identični i prostiraće se na 80.000 Although construction of these buildings has not yet star- kvadratnih metara, sa dva nivoa parkinga ispod zemlje. Tor- ted, Airport City’s CEO adds that interest already exists njevi će nadamo se, postati novi simbol Airport citija - kaže among potential tenants. El Al za “Blic”. “We are negotiating with a potential tenant that wants to Iako izgradnja ovih zgrada nije još počela, direktor Airport locate themselves in this space, of course not in the entire Citija dodaje da interesovanje zakupaca za njih već postoji. space, but in a significant part of the building,” he says. - Pregovaramo sa potencijalnim stanarom koji želi da se Even though this Israeli company has for almost 14 years smesti u ove prostorije, naravno ne u ceo prostor, ali u operated successfully in our country and accepts other značajan deo zgrade - kaže on. equally large projects, El Al says that he came to Belgrade Iako već skoro 14 godina ova izraelska kompanija u našoj almost by accident. zemlji posluje uspešno i prihvata se novih, takođe, velikih “I knew that Serbia was a country that had survived war projekata, El Al kaže da je u Beograd došao gotovo slučajno. and sanctions and had great potential. We came to inve- - O Srbiji sam znao da je zemlja koja je preživela rat i sank- stigate and I think that none of the exceptional people cije i da ima veliki potencijal. Došli smo da istražimo i mislim HOST & PARTICIPANTS who began the project – regardless of their optimism and da niko od izuzetnih ljudi koji su zapoceli projekat bez ob- overview of the potential – expected that we would be zira na optimizam i sagledavanje potencijala nije ocekivao * Avi Barzilay, CEO AFI Europe (left) building this much in Belgrade today,” he recalls. da ćemo danas ovoliko graditi u Beogradu - priseća se on. * Arie Bachar, Co-owner Tidhar Group As he says, the “city within a city” concept was already Kako kaže, koncept “grada u gradu” kompanija AFI je u (down middle) implemented by AFI in Israel. njihovoj zemlji već napravila. * Adir El Al, CEO Airport City “You have to know how to build a business park. Belgrade - Biznis park treba znati izgraditi. Beograd ima mnogo do- Belgrade (right) has many good construction companies and Serbs defini- brih građevinskih kompanija i Srbi definitivno znaju kako da * Marina Deleon (down) tely know how to build, but it is also necessary to know grade, ali treba znati i kako razvijati, kako spojiti različite how to develop, how to merge different units to be in jedinice da budu u sinergiji, pa tek onda započeti izgradnju. * RTS Irina Ivić and Milan Srdić, synergy, and only then to begin construction. We have Mi imamo mnogo iskustva u izgradnji visokih zgrada, u spa- authors of “Israel to go” a lot of experience in the construction of tall buildings, janju stambenih i poslovnih prostora u jedan i to iskustvo (down left) and in combining residential and commercial space, and smo doneli u Beograd - kaže El Al i dodaje da ovi investitori * Marija Kosanović, we have brought this experience to Belgrade,” says El Al, planiraju da nastave ulaganja u Srbiji i Beograd. home page editor Blic (right) adding that these investors plan to continue investing in - Došli smo u Srbiju da investiramo i zadovoljni smo što je Serbia and Belgrade. naš projekat toliko uspešan i ulagaćemo još jer verujemo u “We came to Serbia to invest and we are satisfied that Srbiju i njen razvoj - zaključio je on. our project is so successful and we will invest more, because we believe in Serbia and its development,” he ZGRADA SAVEZNOG MUP-a concludes. Izraelski investitori su u junu ove godine kupili zgradu Save- znog MUP-a u Ulici kneza Miloša. Pre mesec dana započeli MUP BUILDING THIS SUMMER su rušenje zgrade uništene u NATO bombardovanju 1999. Israeli investors purchased the Interior Ministry building godine, a na njenom mestu planiraju da izgrade stambeno- located in Kneza Miloša Street in June this year. Demoliti- poslovni prostor. on of the building, which was damaged during the NATO - Plan nam je da izgradnju počnemo na leto 2017. godi- bombing, began a month ago and they plan to build resi- ne. Sada radimo komplikovano planiranje kako bi napravili dential and commercial buildings here. “multiuse” projekat na mestu jednog od simbola Beograda. “Our plan is to begin construction in the summer of 2017. To će biti objekat koji će imati i stambeni, poslovni i deo sa We will build a multipurpose building with residential and malo prodajnih objekata. Gradimo i parking, a na sebe smo commercial parts, as well as several retail outlets. We are uzeli i da renoviramo veliki park koji se nalazi pored zgrade building a car park as well and have also taken on the task - kaže Adir El Al,koji je direktor i ovog projekta, i dodaje da of renovating the large park located next to the building,” je u pitanju moderan, prestižan i jedinstven projekat. says El Al. Marija Kosanović 8 Airport City Belgrade newsletter Airport City Belgrade newsletter 9

> Personal view The attraction of the unattainable has always been en- grained in man. In the second century BC Noah’s de- scendants wanted to touch the sky so much that they started building the Tower of Babel. It is believed that the idea was for the inhabitants of Babylon to have The Secrets a safe haven if God again desires to flood the land. However, outraged by the height of the tower, God demolished the Tower of Babel. Several thousand years later, the divine curse ceased to count once Elisha Grave Otis invented the lift in 1852. Thirty-three years later, the first skyscraper ap- of Belgrade’s peared in Chicago. This was no sacred structure, as had previously been the case with buildings that extended skywards, but rather the building of a home insurance company (Home Insurance Building), 42 metres tall. As the word itself suggests, skyscrapers are charac- skyscrapers terised by a kind of pride and arrogance due to the fact that they have succeeded in approaching the sky and touching the clouds. The skyscraper represents a Continuously drawing boundaries on the land shifts freedom into the air. modern expression of the symbol of a world city – a The Belgrade beauties that first conquered the skies above the city have pillar that connects earth and sky, as well as connect- not lost their values and mystique over the years, on the contrary. ing the four points of the compass with one another. As such, it symbolises power and wealth, and shows sophistication that goes far beyond its height. It is a defining feature of a city’s landscape and the subject of owners in the global race for the tallest and most beautiful skyscraper. The prestige of possessing them did not bypass Yugo- slavia. These first skyscrapers are still charming today, with their harmonious architectural mass and solid construction. Each of them has succeeded in keeping its own secret to this day.

ALBANIA PALACE - the first skyscraper in Southeast Europe in the city centre. This 24-storey, 101-metre-tall building For the first time it became prestigious to buy an apartment The period of general abundance in Yugoslavia between CK UŠĆE - the biggest communist edifice In 1959 the Communist Party of Yugoslavia organised represents one of the most important achievements of in the Yugoslav capital on the highest possible floor. the two world wars was the ideal moment for the en- a contest in which it invited one architectural firm from Belgrade architecture in the late 1960s. It was designed As it is located near the E75 motorway, its size and spec- deavour of conquering the Balkan sky. The idea was to each republic. Once again, nobody was worthy of the by architect Branko Pešić (not the Belgrade Mayor of the ificity ensure that Rudo represents a symbolic gate at the make the first Balkan skyscraper on the site of the old, first prize, while the runner-up was the team from Ser- same name). entrance to Belgrade from the east. It remains a mystery dilapidated Albania Tavern, which often attracted fa- bia, comprising members of the contracting organisation As the ambitions of the leaders of the city and the how the name “Rudo” was chosen for these towers. It mous guests, such as Branislav Nušić. The Merchant’s “Stadion” (Stadium), D. Milenković, M. Janković and M. state rose in terms of following global trends in archi- is known that they were referred to with this name by Fund (Trgovački fond) mortgage bank in Belgrade an- Marjanović. tecture, the idea was to create a first-class sensation Dragoljub Mićunović, who was responsible for the expert nounced a tender that was disputed by some because In order to better acquaint themselves with global and a landmark in the centre of the capital. Beograđan- supervision of construction and who hails from the Bos- they did not select anyone in first place among the 84 trends in the construction of skyscrapers with similar ka was a wonder in every way in its time – the tallest nian town of Rudo. architects who applied. Second place was taken by Bran- purposes, the three toured world capitals in 1960. Their building in the Balkans and a building spoken about in ko Bon and Milan Graklić, but because they completed plan was to build a second building beside the main one multi-digit figures: from the number of attachments in GENEX – first smart building their architecture studies at the School of Arts in Za- with futuristic shape – like a floating plate, which would reports that followed its design and construction, to Juxtaposed to the Eastern gate, Genex Tower emerged greb, their team had to be joined by Miladin Prljević, house the Federal Assembly. The CK (Centralni Komitet the amounts of incorporated concrete and pieces of on the western entrance to the city in 1980 - a colossal who was their representative with the City of Belgrade – Central Committee) Ušće building was completed two equipment. 35-storey, 119-metre-tall structure consisting of two authorities, as they were not authorised architects. years later and, with its 23 storeys, became the tallest Due to its unique location and views, Beograđanka served towers connected by a walkway near the top, with Inspired by the “Chicago” school, A sketch of the fu- building in the city. The plans for the second building from its first day for boasting about them, making it an one representing a residential tower and the other the ture Albania Palace appeared and construction began on were abandoned in the meantime. essential port of call during visits of all important guests business block of economic giant Genex. It is the work 16th June 1938. The identity of the lead author remains The mystery linked to the construction of this skyscraper to the capital. Its views ensured its architectural beauty of famous architect Mihajlo Mitrović. a mystery to this day, with only the names of the three lies in the fact that the authors of this largest com- became of secondary importance. In its first years, up to Many consider it the first “smart” building in the Bal- architects and constructor Đorđe Lazarević mentioned. munist building were not party members. According to 100,000 people toured the building annually. kans. The tower had a computer centre from which the However, nobody has ever questioned its architectural the authors’ accounts, the communist investors did not The building itself was a business centre. The various heating, cooling, electronics and lifts were controlled. value as the ideal form that encloses the urban ambience meddle in their job, but rather only gave instructions companies that had their own branches and offices there Above the walkway that connects the business and res- of Terazije. The architecture of the Palace possesses the that the building should be modern and functional, and changed over time. idential towers, another tower rose into the sky and characteristics of mature modernism and a pronounced should radiate modesty and simplicity. City planners initially envisaged Beograđanka being built was supposed to become an elite Belgrade restaurant. non-national line in its visual conception. The authors achieved that with a specific way of lay- and in time becoming the shortest buildings along the The idea was for that part to move on a special drive In just over a year, on 20th October 1939, the palace ing the foundations and the structural concept of the stretch from Slavija Square to Republic Square. However, and to slowly rotate so that the guests could make a grew into a monumental building 53 metres tall, with structure created by engineer Milan Krstić. The solution Beograđanka remains the tallest, while a mystery remains circle and see the city from all sides in one hour. It re- 13 storeys above ground and four underground levels, utilised represents a sand cushion in steel armour, with over what its original purpose was, if not to be the tallest. mains a mystery why the restaurant has never rotated. comprising a total area of 8,000m². It was built in the a pressure gauge that registers the slightest deviation However, the restaurant’s view made it the pride of period of Serbian Modernism, the main characteristics of from the settlement of the massive plate in relation to RUDO – first residential skyscraper the city, as demonstrated by its many famous guests. which are pillars on ground floor, rows of windows, be- four batteries of piles that cannot settle, and they were Apart from the city’s central landmark, it was necessary It also served as a watchtower. Thus a week before reft of ornamental façades, with freely arranged basics introduced due to horizontal forces. It is believed that it to build symbols on the periphery of the city that would the arrival of U.S. President Jimmy Carter, special team and roof terraces. Due to specific details, such as gradu- was precisely this construction that protected Ušće from formally mark the entrances into the city from east and occupied the upper part, where they had an overview ally cascading masses noticeable at the connecting joints the six missiles that struck it during the NATO bombing west. Thus, in 1976, three skyscrapers sprouted in the of all movements of the president. of the tower and side skirts, it can also be classified as of 1999. The building was later fully renovated, with municipality of Zvezdara, better known as “Rudo”, with This tower still decorates the Belgrade skyline with its an Art Deco creation. care taken not to deviate too much from the original 28 storeys each and a height of 100 metres. Built in the beauty, but its purpose doesn’t go far beyond being a The palace was hit by a bomb during an Allied bomb- design. socio-realism style, the concrete brutality of this complex holder for antennas and a mount for giant billboards. ing raid in 1944, but the reinforced concrete structure is broken up by a plateau, children’s playgrounds and plen- British newspaper The Independent wrote that sky- survived and on 20th October 1944 it was adorned with ty of greenery. scrapers could last up to 1,000 years if they are not the Yugoslav flag with the five-pointed star as a sign BEOGRAĐANKA (BELGRADE LADY) – These skyscrapers are built on pedestals three floors high, af- exposed to extreme weather conditions. According to that the People’s Liberation Army of Yugoslavia and the symbol of the city ter which six series with four storeys each terrace and taper these calculations, these ones of ours should survive Red Army had liberated the city from its occupiers. It Ušće was quickly removed from the throne as the tallest to the maintenance system above the 27th floor. This was the until the 29th century. remains a building worthy of admiration and respect to building in the city, with Belgrade Palace, better known as first Belgrade skyscraper designed as a residential building. this day. “Beograđanka”, being built in 1974 as the first skyscraper 10 Airport City Belgrade newsletter Airport City Belgrade newsletter 11

> ????????????????????????? što niko nikada nije doveo u pitanje je njena arhitekonska BEOGRAĐANKA – simbol grada Tajne beogradskih nebodera > vrednost kao idealne forme koja zatvara urbani ambijent Te- Ušće je ubrzo sklonjeno sa trona najviše zgrade jer je 1974. Kontinuirano iscrtavanje granica na zemlji pomera slo- Sustainability razija. Arhitektura Palate poseduje obeležja zrelog moderniz- sagrađena Palata “Beograd” poznatija kao “Beograđanka” kao bodu uvis. Beogradske lepotice koje su prve osvojile ma i izrazitu anacionalnu crtu u svojoj vizuelnoj koncepciji. prvi neboder u centru grada. Ovo zdanje sa 24 sprata visine nebo nad gradom s godinama nisu izgubile na vredno- Za nešto više od godinu dana, 20. oktobra 1939, palata je 101 metar predstavlja jedno od najznačajnijih ostvarenja be- CYCLING TO sti i mističnosti. Naprotiv. izrasla u monumentalnu građevinu visine 53 metra, sa 13 ogradske arhitekture s kraja 60-ih godina. Projektovao ju je nadzemnih i četiri podzemna sprata, a na ukupnoj površini Branko Pešić, arhitekta (ne gradonačelnik Beograda sa istim Primamljivost nedostižnog je oduvek bila imanentna čoveku. od 8.000 m². Izgrađena je u periodu srpskog moderniz- imenom). U drugom veku pre nove ere, Nojevi potomci su jako želeli ma, čije su glavne odlike: stubovi u prizemlju, prozori u Kako su ambicije gradskih i državnih čelnika rasle u pogleda dodirnu nebo te su krenuli da grade Vavilonsku kulu. Ve- A SUSTAINABLE CITY nizu, bezornamentalna fasada, slobodni aranžman osnove du praćenja svetskih trendova u arhitekturi, ideja je bila ruje se da je ideja bila da stanovnici Vavilona imaju sigurno i krovne terase. Zbog određenih detalja, kao što je ste- da se napravi prvorazredna senzacija i orijentir u centru utočošte ukoliko Bog opet poželi da potopi zemlju. Među- penasto kaskadiranje masa primetno na spojevima kule i prestonice. Beograđanka je u svoje vreme po svemu bila tim, razgnevljen visinom tornja, Bog je srušio Vavilonsku kulu. bočnih krila, ona se može svrstati i u ostvarenje Art dekoa. čudo -- najviša zgrada na Balkanu i građevina o kojoj se Nekoliko hiljada godina kasnije, božansko prokletstvo Prilikom savezničkog bombardovanja 1944. godine, Pala- govorilo u višecifrenim brojkama: od broja priloga u ela- prestaje da važi nakon što je Eliša Grave Otis izumeo ta je pogođena bombom ali je armirano-betonska kon- boratima koji su pratili njeno projektovanje i građenje, do lift 1852. godine. Trideset tri godine kasnije, u Čikagu strukcija izdržala i 20. oktobra 1944. je na njoj istaknuta količine ugrađenog betona i komada opreme. se pojavljuje prvi neboder. To nije bila svetinja, kao što je jugoslovenska zastava sa petokrakom kao znak da su Na- Zbog jedinstvene lokacije i pogleda, Beograđanka je od ranije bio slučaj sa zgradama koje su stremile ka nebu, već rodnooslobodilačka vojska Jugoslavije i Crvena armija oslo- prvog dana služila za hvaljenje te tako bila neizostavna zgrada jedne osiguravajuće kuće (Home Insurance Buil- bodile grad od okupatora. Do danas, ona ostaje dostojna tačka posete svih važnih gostiju prestonice. Vidikovac je ding) visoka 42 metra. divljenja i poštovanja. njenu arhitektonsku lepotu bacio u drugi plan. Prvih godi- Kao što i sama reč sugeriše, nebodere odlikuje svojevrsni na je i po 100.000 ljudi godišnje obilazilo zgradu. ponos i nadmenost zbog činjenice da su uspeli da se pri- CK UŠĆE — najveće komunističko zdanje Sama zgrada je bila poslovni centar. Vremenom su se sme- bliže nebu i dodirnu oblake. Neboder predstavlja moderan Komunistička partija Jugoslavije je 1959. godine organizo- njivale razne kompanije koje su tu imale svoja predstavniš- izraz simbola svetskog centra — stub koji povezuje zemlju vala konkurs na koji je pozvala po jedan arhitektonski biro tva i kancelarije. i nebo, kao i četiri pravca kompasa jedan sa drugim. Kao iz svake republike. Prvu nagradu opet niko nije zaslužio, Urbanisti su inicijalno zamislili da se Beograđanka sagradi takav, simbolizuje moć, bogatstvo i pokazuje sofisticira- dok je drugoplasirani bio tim iz Srbije okupljen u projek- i vremenom bude najniža zgrada na potezu od Slavije do nost koja ide mnogo dalje od njihove visine. Određujuća tnoj organizaciji “Stadion” koju su činili D. Milenković, M. Trga republike. Međutim, Beograđanka je ostala najviša, a je karakteristika gradskog pejsaža i predmet vlasti u svet- Janković i M Marjanović. misterija ostaje koja je bila njena prvobitna namena, ako skoj trci za najviši i najlepši neboder. Kako bi se detaljnije upoznali sa svetskim trendovima u ne da bude najviša. Prestiž posedovanja istog nije zaobišao ni Jugoslaviju. Ti izgradnji nebodera slične namene, njih troje odlaze 1960. prvi neboderi i danas plene svojim skladnim arhitekton- godine na putovanje po svetskim metropolama. Plan je bio skim masama i solidnom konstrukcijom. Svaki od njih je RUDO – prvi stambeni neboder da se pored glavne zgrade sagradi još jedna, futurističkog do danas uspeo da sačuva neku svoju tajnu. Pored centralnog gradskog orijentira je bilo potrebno oblika - nalik na lebdeći tanjir, gde bi bila smeštena Save- napraviti simbole grada na obodu koji bi obeležili sve- zna skupština. Dve godine kasnije zgrada CK Ušće je bila PALATA “ALBANIJA” — čani ulazak u grad sa istočne i zapadne strane. Tako su Awarded participants/Nagrađeni učesnici akcije završena i sa svoja 23 sprata predstavljala najvišu zgradu u prvi neboder u Jugoistočnoj Evropi 1976. godine na Zvezdari nikla tri nebodera poznatija kao gradu. Od druge zgrade se u međuvremenu odustalo. “Rudo” sa po 28 spratova visine 100 metara. Građen u Vreme opšteg procvata između dva svetska rata u Jugo- Belgrade has accepted the “Just Not by Car” challenge for Misterija u vezi sa izgradnjom ovog nebodera leži u či- stilu socrealizma, betonsku surovost ovog kompleksa raz- Berlin style slaviji je bio idealan trenutak za poduhvat osvajanja bal- the first time, thereby joining the global initiative that pro- njenici da autori najvećeg komunističkog zdanja nisu bili bijaju plato i igralište za decu, kao i dosta zelenila. Belgrade is gaining new cycle lanes and new kanskog neba. Ideja je bila da se prvi balkanski neboder motes alternative means of transport in everyday traffic. članovi stranke. Prema priznanju autora, komunistički in- Neboderi su građeni na postoljima u visini od tri sprata a parking areas for this means of transport. napravi na mestu stare, oronule kafane Albanija u kojoj The aim of the “Just Not by Car” campaign is to raise pub- vestitori im se nisu mešali u posao, samo su im dali in- posle se šest serija od po četiri sprata terasasto sužavaju Like every modern business centre, Airport su često boravili poznati gosti, poput Branislava Nušića. lic awareness about the need to preserve the environment strukcije da zgrada treba da bude moderna i funkcionalna, do sistema za održavanje iznad 27 sprata. Ovo je bio prvi City has created parking spaces for bicycles in Hipotekarna banka Trgovačkog fonda u Beogradu je ras- through greater use of transport means with lower harmful i da zrači skromnošću i jednostavnošću. beogradski neboder namenjen za stanovanje. Po prvi put je order to provide tenants with the possibility pisala konkurs koji su neki osporavali jer od 84 arhitekata emissions. It is estimated that cycling 10km in one direction Autori su to i postigli uz specifičan način fundiranja i u jugoslovenskoj prestonici bilo prestižno kupiti stan na što for staff to come to work using this means of koji su se prijavili nisu izabrali prvo mesto. Drugo mesto to work, instead of driving a car, reduces emissions of harm- statičku koncepciju objekta koju je izradio inženjer Mi- višem spratu. transport, but also in order to contribute to su zauzeli Branko Bon i Milan Graklić, ali pošto su zavr- ful gases by as much as 1.3 tonnes. lan Krstić. Rešenje koje je korišćeno predstavlja peščani Kako se nalazi u blizini autoputa E75, svojom veličinom the development of a sustainable city. šili arhitekturu na Umjetničkoj školi u Zagrebu, njihovom The Management of Airport city recognised the importance jastuk u čeličnom oklopu, sa manometrom koji registruje i upadljivošću Rudo predstavlja simbolička vrata na ula- timu je morao da se priključi i Miladin Prljević, koji je bio of this initiative for creating a better, healthier and safer i najmanje odstupanje od sleganja masivne ploče u od- sku u Beograd sa istočne strane. Ostaje misterija kako nd njihov zastupnik kod gradskih vlasti u Beogradu pošto oni Belgrade, and we were happy to support it. Thus, on 22 Bicikliranjem do održivog grada nosu na četiri baterije šipova koji se ne sležu, a uvedeni se odomaćilo ime “Rudo” za ove kule. Poznato je da ih je September 450 employees of 35 companies and organisa- nisu bili ovlašćene arhitekte. Milutin Folić Belgrade City Architect Beograd je po prvi put prihvatio izazov “Samo ne autom” su zbog horizontalnih sila. Smatra se da je upravo takva tako zvao Dragoljub Mićunović koji je vršio stručni nadzor tions in Belgrade left their cars parked and came to work on Inspirisana “čikaškom” školom, pojavljuje se skica buduće pa- i time se pridružio globalnoj inicijativi koja promoviše al- konstrukcija sačuvala Ušće od šest lansiranih projektila za izgradnje nebodera a koji potiče iz mesta Rudo u Bosni. foot or by bike. late Albanija i 16. juna 1938. godine započinje gradnja. Do ternativna sredstva prevoza u svakodnevnom saobraćaju. vreme NATO bombardovanja 1999. godine. Nakon toga The challenge was accepted by several companies based at danas ostaje tajna ko je je glavni autor, već se pominju imena Cilj kampanje “Samo ne autom” je da skrene pažnju je zgrada kompletno renovirana pri čemu se vodilo računa GENEKS — prva pametna zgrada Airport City, but also many others based in New Belgrade. trojice arhitekata uz konstruktora Đorđa Lazarevića. Ali, ono javnosti na neophodnost čuvanja životne sredine kroz da se ne odstupa previše od prvobitne matrice. Nasuprot Istočnoj kapiji, sa zapadne strane ulaska u grad The organisers of the challenge, which was also joined by veće korišćenje prevoznih sredstava sa manjom emisijom 1980. godine je podignuta Geneks kula – kolosalna građe- the Mayor of Belgrade, were the “Bajsologija” and “Streets štetnih gasova. Procenjuje se da vožnja biciklom 10km u vina na 35 spratova visine 119 metara Sastoji se od dve for cyclists” association, the United Nations Development jednom pravcu do posla, umesto vožnje kola, umanjuje kule spojene pasarelom pri vrhu od kojih jedna predstavlja Programme in Serbia and the Heinrich Böll Foundation. emisiju štetnih gasova za čak 1.3 tone. stambeni a druga poslovni blok privrednog giganta Ge- The individuals and teams who covered the most kilometres Managemement Airport city-a je prepoznao je važnost ove neks. Delo je poznatog arhitekte Mihajla Mitrovića. on foot or by bike that day were presented with award akcije za lepši, zdraviji i bezbedniji Beograd i bilo nam je Mnogi je smatraju prvom „pametnom“ zgradom na Balka- on the Airport City Avenue on 27th September. The award drago da je podržimo. Tako je 22. septembra 450 zaposle- nu. Kula je imala kompjuterski centar iz kojeg je kontroli- ceremony was attended by Belgrade City Architect Milutin nih iz 35 kompanija i organizacija u Beogradu ostavilo svoje sano grejanje, hlađenje, elektronika, i liftovi. Folić, who not only participated in the campaign himself, but automobile na parkingu i na posao došlo peške ili biciklom. Iznad pasarele koja povezuje poslovnu i stambenu kulu se also promised significant support from the City for cycling Izazovu su se odazvalo i nekoliko kompanija čije je se- u nebo ustremila još jedna kula, koja je trebalo da postane enthusiasts. ACB CEO Adir El Al and Stevan Vujašinović, dište u Airport City-ju ali i mnoge druge s Novog Beo- elitni beogradski restoran. Ideja je bila da se taj deo po- The annual Car Free Day is held every 22nd September, with- Communications and PR Expert at UNDP Serbia grada. kreće na specijalni pogon i postepeno okreće u krug tako in the framework of European Mobility Week, and trans- Organizatori ovog takmičenja, kojem se priključio i grada gosti za sat vremena sedenja obiđu krug i vide grad sa forms cities, for a day, into centres of sustainable urban donačelnik Beograda, bila su udruženja „Bajsologija“ i svih strana. Ostaje misterija zašto se restoran nikada nije mobility, all with the aim of preserving our planet. zavrteo. Pa ipak, restoran je zbog pogleda bio ponos grada „Ulice za bicikliste“, Program za razvoj Ujedinjenih nacija o čemu svedoče i brojni poznati gosti. Takođe je služio i kao u Srbiji i Fondacija Hajnrih Bel. osmatračnica. Tako su nedelju dana pre dolaska predsednika Pojedincima i timovima koji su u prešli najviše kilometara SAD Džimija Kartera specijalne ekipe okupirale gornji deo, Berlin style peške ili biciklom tog dana uručene su 27. septembra na odakle su imale i ceo pregled kretanja predsednika. Beograd dobija nove staze za bicikliste ali i Aveniji poslovnog centra “Airport city” nagrade. Dodeli je Danas ova kula svojom lepotom krasi beogradsko nebo, nove parkinge za ovo prevozno sredstvo. Kao prisustvovao i gradski arhitekta Milutin Folić, koji je pored ali njena svrha ne ide mnogo dalje od držača za antene i svaki moderan poslovni centar, Airport city toga sto je i sam ucestvovao u akciji, obećao značajniju nosača gigantskog bilborda. je napravio parking mesta za bicikle kako bi podršku gradske uprave zaljubljenicima biciklizma. Britanski The Independent piše da neboderi mogu da tra- svojim klijentima obezbedio mogućnost dola- Dan bez automobila se održava svakog 22. septembra u ju i do 1000 godina ako nisu izloženi ekstremnim vremen- ska na posao i ovim prevoznim sredstvom ali i okviru evropske Nedelje mobilnosti na taj način pretva- skim nepogodama. Prema ovim proračunima, ovi naši bi doprineo razvoju održivog grada. rajući gradove, na jedan dan, u centre održive urbane trebalo da dožive 29. vek. Bojana Barlovac mobilnosti, a sve u cilju čuvanja naše planete. 12 Airport City Belgrade newsletter Airport City Belgrade newsletter 13

> Interview Danilo Bećković films that fill cinemas it is necessary to have the same kind of enthusiasm as for a film that is planned to be shown at three festivals abroad.

But there are always some who understand and want to support film art... In recent years awareness has begun to rise about the need to make something for cinemagoers. The assistance we received from Film Centre Serbia and our sponsors really meant a lot to us, because without them none of this would have happened. There were even some others like Airport city, who didn’t ask for anything in return, as opposed to that being classic sponsorship support. That was more of an act of goodwill towards culture workers than some kind of commercial sponsorship. If there were more such as these, it would be easier to make films.

You once said that film is made so that the audience has something to watch, and not so that film workers Scena iz Airport city-a have jobs. How do you view the basic purpose of film – is to entertain or to be engaged? Tu je snimana jedna velika i važna scena. Taj And why must an engaged film be boring? I think that’s just stari avionski hangar gde smo snimali je u stvari a matter of approach, because no film that is any good can nekada bio filmski centar gde je sniman Čarlston be disengaged, or rather a bad film that is engaged means za Ognjenku mog prijatelja Uroša Stojanovića, nothing. If you want to send a message with your film and zatim Rat uživo i još neki drugi filmovi. U tom Danilo Bećković, you fail to involve the audience, it would have been better if smislu se osećaš kao da si deo neke tradicije you didn’t start anything. For us, like every society, it is really ili, što bi rekli ribolovci, dolaziš na nahranjeno film director necessary to invest in culture, and perhaps even more so for mesto. Pritom, to mesto izgleda fenomenalno i us, because we don’t have a market that can just clean that nisam siguran da bismo našli tako dobru lokaci- p. Cinematography is expensive entertainment. If you want ju za snimanje da to nismo dobili. to get something really good, then you also have to invest.

SAMURAI BY HAIRSTYLE neće ošišati i onda se dobar deo ošisa već do mature. S budu puni kad se naš film prikazuje ali to nije stvar kalku- Neke jeseni su u Njujorku, neke su jeseni dunja koje stižu, Some autumns are in New York, some autumns are the Are characters like Vladica able to change or do they Samurai comes exactly two years and one week after Lit- druge strane imamo i dalje neke ljude koji imaju 50 godina lacije već našeg opredeljenja. Ako se baviš repertoarskim quince that arrives, while the upcoming one is in the sign of just change contexts? tle Buddha. That’s a terribly fast rhythm that hardly leaves a predstojeća je u znaku časnih i požrtvovanih ratnika sa- i nose kožne pantalone, što je i legitimno i legalno, samo je filmom a nemaš pun bioskop, to je kao da se baviš umet- honourable and deeply committed samurai warriors. Danilo People overcome that phase in which Vladica is trapped room for something else. muraja. Danilo Bećković, reditelj velikog filmskog hita Mali pitanje da li je to linija manjeg otpora. Vladica se socijalizuje ničkim filmom a ne uspevaš da odeš ni na jedan festival. Bećković, director of the great hit film Little Buddha, is re- a lot earlier. At the age of 15 everyone has long hair and Budo se vraća u bioskope sa filmom “Jesen samuraja” čija onako kako se muškarci najčešće socijalizuju a to je zbog Samuraje uvek povezujemo sa kodeksom časti koji na- turning to cinemas with the film “Autumn of the Samurai”, thinks that they will never get a haircut, but then a good Does this mean then that the audience’s meeting with je premijera zakazana za 3. oktobar. Dobitni tim na čelu sa neke žene. U pitanju je prelepa samohrana majka koja se laže da se ide težim putem. Da li ste vi samuraj u svetu which is scheduled to premiere on 3rd October. The winning part get their hair cut by the time they leave school. On Vladica will be a total surprise for everyone? Petrom Strugarom u glavnoj ulozi nije menjan, samo je ton zove Snežana a koju tumači Hristina Popović. S obzirom na filma ako uspevate da se izborite da vaš drugi igrani the other hand, there are still some people who are 50 We don’t find time and we avoid thinking about that. You postao romantičniji, kao što jesen nalaže. U intervjuu za to da se socijalizacija dešava 15 godina kasnije nego što team, headed by Petar Strugar in the lead role, has not film stigne u bioskope u zemlji sa limitiranom i diskre- cannot shoot films like that. If a man were to shoot while What’s Up, Bećković objašnjava na koji način je Holivud kriv bi bio slučaj kod drugih mladih karatista, to uzrokuje niz changed, but rather the tone has become more romantic, years old and still wear leather pants, which is legitimate cionom raspodelom sredstava za pravljenje filmova? thinking about audience figures, then that man would begin za probleme glavnog junaka i kako se on onda menja zbog komičnih i ozbiljnih situacija sa kojima mora da se izbori. as the autumn requires. In this interview for What’s Up, and legal, but the only question is whether that is the line Ne mogu da se koristim tako krupnim rečima. Samuraj Bećković explains how Hollywood is to blame for the prob- of least resistance. Vladica socialises in the way that men getting scared, calculating, considering what other funny devojke, ali i zašto je kinematografija skupa zabava u Srbiji. Za “Doba nevinosti” ste vi i Dimitrije Vojnov vodili mogu da budem samo po frizuri. Svuda je teško snimati lems of the main hero and how he then changed because usually socialise, and that is because of some woman. She stuff he could add to please the audience, and thereby be- U ‘Malom Budu’ ste se bavili karakteristikama menta- blog gde ste se povezali sa publikom i koji je ubrzo filmove i ne postoji nigde da neko dođe u Ministarstvo of a girl, but also why cinematography is expensive enter- is a beautiful single mother called Snežana who is played by coming a service for the desires that he assumes will appeal liteta jednog naroda dok se u ‘Jeseni samuraja’ preba- prevazišao svoju inicijalnu svrhu. Ovog puta to niste kulture sa scenarijem i neko mu kaže svaka čast, koliko vam Hristina Popović. Considering that his socialisation happens to the audience. We shoot the kinds of films that we would tainment in Serbia. cujete na problem pojedinca. Šta to muči vašeg glav- učinili? para treba. Finansiranje repertoarskog filma je jako specifič- 15 years later than would be the case with other young like to watch. nog junaka Vladicu? Taj blog je nastao kad smo pokušali da napravimo naš prvi no u Srbiji. Mnogo je teško obezbediti pomoć jer je ovde karate fighters, this leads to a series of comic and serious In ‘Little Buddha’ you dealt with the characteristics of Vladica je filmofilski lik i njegov mentalitet je u velikoj meri film pod radnim naslovom Doba nevinosti što je bilo pre tržište previše malo tako da nema komercijalnih filmova. Za the mentality of a nation, while in ‘Autumn of the Sa- situations which he must struggle to overcome. In terms of genre, Autumn of the Samurai falls into the zasnovan na doživljaju stvarnosti koji je preuzet iz kinema- skoro deset godina. Film nikad nismo uspeli da snimimo ali film koji puni bioskope je potrebna ista vrsta entuzijazma murai’ you switched to the problem of the individual. category of a romantic comedy, though with elements tografije. On ne pravi jasnu razliku između toga šta je stva- smo taj scenario uspeli da plasiramo u Sloveniji pod ime- kao i za film koji planira da bude prikazan na tri festivala u What is it that troubles your main hero, Vladica? For “The Age of Innocence” you and Dimitrije Vojnov of a sports film. Could it be said that this is a genre ran život a šta neka uloga koju je počeo da igra gledajući nom Julija i Alfa Romeo. Taj blog je nadrastao svoju prvo- inostranstvu. Vladica is a film-lover character and his mentality is largely led a blog in which you connected with the public and that the Serbian public needs? kao dete Van Dama i Stivena Sigala. U tom smislu Vladica bitnu funkciju i postao dosta uticajno javno glasilo koje je based on a perception of reality taken from cinematography. which quickly surpassed its initial purpose. This time When we look at the history of Serbian film, it has gener- odražava jednu karakteristiku savremenog društva i savre- Ali uvek ima nekih koji razumeju i hoće da podrže sed- He does not make a clear distinction between what is real you did not do that. ally been the comedy genre that we have been the most analiziralo situaciju u srpskoj kinematografiji. To je svakako menog sveta a to je da su njegovi životni stavovi i ceo ži- mu umetnost… life and what is some role that he first started playing as a That blog emerged when we tried to make our first film responsive to and which has been the most popular, and uticalo da se srpska kinematografija malo pomeri. Mladi votni stil na neki način preuzeti iz medija masovne kulture. U poslednje vreme je počela da se razija svest da je po- kid watching Van Damme and Steven Segal. In this sense under the working title The Age of Innocence, which was comedies are also among the best quality films made here. ljudi koji se bave filmom su tu imali šta da pročitaju. Bilo bi On deli isti problem kao i veliki broj ljudi danas - nedostatak trebno praviti nešto za bioskopsku publiku. Užasno nam je Vladica reflects a characteristic of modern society and the almost ten years ago. We never succeeded in making the The films of Srđan Dragojević or Slobodan Šijan are among divno i da smo sada to mogli ali Jesen samuraja dolazi tačno jasne perspektive. To dolazi od toga što se u životu bavio značila pomoć Filmskog centra Srbije i naših sponzora jer modern world, and that is that his life stances and entire film, but we managed to sell the screenplay in Slovenia un- the classics of Serbian cinematography, loved by audiences dve godine i nedelju dana nakon Malog Buda. To je užasno samo karateom kao amaterskim sportom, da bi se na kraju bez njih svega ovoga ne bi bilo. Čak je bilo nekih poput lifestyle are in some way taken from the medium of mass der the name Juliet and Alfa Romeo. That blog outgrew and directors. I deal with comedy because it’s something brz ritam koji teško da ostavlja prostora za još nešto. svoje karijere našao u situaciji da ne zna ništa drugo da Airport city-a koji nisu tražili ništa zauzvrat, niti je to bila culture. He shares the same problem as a lot of people today its original function and became quite an influential media I love to do, we deal with mainstream film and want the radi, da je potpuno nepripremljen za život posle sportske Da li to onda znači da će susret publike sa Vladicom klasična sponzorska podrška. To je više bio jedan čin dobre - the lack of clear prospects. That stems from the fact that outlet, which analysed the situation in Serbian cinematog- cinemas to be full when our film is shown, but that’s not a karijere. biti potpuno iznenađenje za sve? volje prema kulturnim delatnicima, nego neka vrsta komer- in life he only dealt with karate as an amateur sport, only for raphy. That certainly influenced a bit of movement in Serbi- matter of calculation, rather our commitment. If you make Ne stižemo i izbegavamo da mislimo o tome. Ne mogu cijalnog sponzorstva. Kada bi bilo više takvih, bilo bi lakše him to reach the end of his career and find himself in the sit- an cinematography. Young people who deal with film had a mainstream film and don’t have a full cinema, that’s like Da li je Vladica tipičan predstavnik epohe u kojoj se se tako snimati filmovi. Ako bi se snimali razmišljajući o praviti filmove. uation that he does not know how to do anything else and something to read there. It would have been wonderful making an arthouse film and not succeeding in attending a socijalni i emotivni razvoj zapostavlja u jurnjavi za ka- gledanosti onda bi čovek počeo da se plaši, da kalkuliše, da that he is totally unprepared for life after his sporting career. if we were also able to do that now, but Autumn of the single festival. rijerom kao ultimativnim ciljem i uspehom? računa šta bi još smešno moglo da se ubaci da se publici Jednom ste rekli da se film pravi da bi publika imala šta Vladica je čovek koji više zamišlja da ima karijeru nego što dopadne i tako se postaje servis za želje za koje pretpo- da gleda, a ne da bi filmski radnici imali posao. Kako Is Vladica a typical representative of an epoch in which We always associate Samurai warriors with a code of Scene from Airport City je stvarno ima. On je sa 30 godina nastavio da živi isti život stavljaš da će se publici dopasti. Mi snimamo filmove kakve vi gledate na osnovnu svrhu filma — da zabavi ili bude social and emotional development is neglected in the honour that requires taking the hard route. Are you a angažovan? koji je vodio sa 15 godina sa ne baš najjasnijom perspekti- bismo mi voleli da gledamo. pursuit of a career, as the ultimate goal and success? samurai in the film world if you succeed in fighting for Here a big and important scene was shot. That vom šta tačno može da radi. Njegov problem je više iden- A zašto bi angažovani film morao da bude dosadan? Mislim Vladica is a man who imagines he has a career more than your second film to make it to the cinemas in a country da je to samo stvar pristupa jer nijedan film koji je iole old aeroplane hangar where we shot actually with limited and discretionary allocations of funds for titeski a njegov socijalni problem proističe iz identitetskog, Žanrovski ‘Jesen samuraja’ spada u romantične kome- he really has one. At the age of 30 he continued living the dobar ne može biti neangažovan, odnosno lošem filmu koji used to be a centre where my friend Uroš Stoja- filmmaking? iz jedne projekcije stvarnosti koja je zasnovana na uticaju iz dije sa elementima sportskog filma. Može li se reći da same life that he lived at the age of 15, with not so clear je angažovan to ništa ne znači. Ako želite da pošaljete neku nović shot his film ‘Tears for Sale’, then ‘War Live’ I cannot use such big words. I can only be a Samurai in filma i drugih medija popularne kulture. S tim što je Vladica je to žanr koji je srpskoj publici potreban? prospects of what exactly he can do. His problem is more poruku svojim filmom a ne uspete da involvirate gledaoce, and some other films. In that sense, you feel like terms of my hairstyle. It is difficult to make films every- zbog svog specifičnog izbora karatea možda u malo većem Kada pogledamo istoriju srpskog filma, generalno je kome- of an identity issue, while his social problem stems from his bolje da niste ništa ni počinjali. Nama je kao i svakom druš- you’re part of some tradition, or, as fishermen where and there is nowhere that exists where someone can problemu i kod njega se taj problem jasnije detektuje. dija žanr koji je nama najprijemčiviji i najpopularniji, a tako- identity issue, from a projection of reality that is based on tvu jako potrebno da ulažemo u kulturu, a nama možda i would say, you’ve come to a fed spot. Moreover, come to the Ministry of Culture with a script and be told đe komedije spadaju i u najkvalitetnije filmove koji su ovde the influence of film and other popular culture media. More- više zbog toga što nemamo tržište koje to može samo da this place looks phenomenal and I’m not sure by someone ‘well done! How much money do you need?’ Da li likovi kao što je Vladica mogu da se promene ili snimljeni. Filmovi Srđana Dragojevića ili Slobodana Šijana over, Vladica, due to his specific choice of karate, is perhaps isprati. Kinematografija je skupa zabava. Ako hoćete da do- we would have found such a good location for Financing mainstream film is extremely specific in Serbia. se samo menjaju konteksti? spadaju u klasike srpske kinematografije koje publika i redi- in a slightly bigger problem and with him that problem is bijete nešto zaista dobro, onda morate i da uložite. shooting if we hadn’t got it. It is very difficult to secure help, because the market here Tu fazu u kojoj je Vladica zaglavljen ljudi prevaziđu dosta telji vole. Ja se bavim komedijom jer je to nešto što volim da more clearly detected. Bojana Barlovac is too small and so that there are no commercial films. For ranije. U 15. godini svi imaju dugu kosu i misle da se nikad radim, bavimo se repertoarskim filmom, želimo da bioskopi

sa bez kojih eminentni CIJ–u i da im gdin Adir El Al poslovne zajednice; naš poslednji uspeh: poslovnog prostora • Leadership Award • Leadership Award CIJ nagrade za 2016 Prvi biznis park u Srbiji naš uspeh ne bi bio moguć. s vama poželimo uspešan start u Srbiji; S ponosom želimo da podelimo Airport City Belgrade kompanija osvojili smo dve prestižne koji je osvojio direktor Airport City-ja • The Best Developed Business Space – u oštroj konkurenciji od 60 nominovanih predstavnici real estate Airport City Belgrade, kao najbolji kompleks stručnom žiriju CIJ-a u kome su učestvovali ali pre svega bismo želeli da ove nagrade podelimo Želeli bismo ovim putem da se zahvalimo našim vernim klijentima i poslovnim partnerima The Best Developed Business Leadership Award for • • Airport City Belgrade park in Serbia the first business that we have Proudly announces competitionovercome tough among 60 the prestigious nominees to win 2016 CIJ Award for declared as Space – Airport City Belgrade ACB CEO Mr Adir El Al like to thank the would We members of the CIJ Jury, who are distinguished real estate professionals. And we would also like to share these awards with our loyal clients and partners, who are an integral part of our success. Među which enabled world-renowned doc- NEW YEAR’S GREETING CARDS ARE GREETING CARDS NEW YEAR’S DONATIONA TRADITIONAL TO THE CHILDREN’S VILLAGE should bethat is something this don’t think We in even self-promotion, or advertising topica for the context of recapping our SRP activities, but and the clients it is a good us and for feeling for with goodfriends, who receive wishes a gree- Children’s Village, to share ting card from the the feeling of being noble part of a small but gesture... NOVOGODISNJE ČESTITKE TRADICIONAL- NA SU DONACIJA SELU. DEČJEM bude Ne mislimo da je to nešto što bi smelo da čak i u tema za reklamiranje ili samoreklamu okviru podsećanja na SRP akcije, ali dobar je ose- Dečjeg ćaj kada uz dobre želje primite i čestitku sela – podelili smo osećaj sreće jer smo bili deo jednog malog ali plemenitog gesta... IN THE ORGA- THIS YEAR WE PARTICIPATED NUCLEAR OF CONGRESS THE OF NISATION MEDICINE, tors and scientists to exchange experiences with colleagues from around the world – our experts monitor what is happening the in the world, and area of diagnostics in this domain is crucial to the - that unfortu diseases of the treatment successful are glad that our dona- nately mark our time. We tion contributed to exchanging knowhow. SMO U ORGA- OVE GODINE UČESTVOVALI NIZACIJI KONGRESA NUKLEARNE MEDICINE koji je omogućio lekarima i na- svetski priznatim učnicima da razmene iskustva s kolegama iz sveta – naši stručnjaci prate šta se u svetu dešava a oblast dijagnostike u ovom domenu je od ključnog uspešnoza značaja bolestilečenje nažalost je koja obeležila naše vreme. Drago nam je da je naša donacija doprinela razmeni znanja. WE WERE CONTACTED BY THE STUDENTS OF FACULTY UNIVERSITY’S OF BELGRADE MECHANICAL ENGINEERING and we were re- their ally glad to make space available to them for competition. These smart young people certainly that opeof companies employees future include - rate at Airport City! OBRATILI SU NAM SE STUDENTI ETF-A I BILO NAM JE ZAISTA DRAGO DA IM USTUPIMO NJIHOVO TAKMIČENJE. PROSTOR ZA ovim pametnim mladim ljudima sigurno su budući zaposleni u firmama koje rade u Airport City-ju! SRP recent months recent NAŠ SRP - šta smo sve Everything we’ve done ponosni poslednjih meseci uradili i na šta smo sve bili uradili that we were all proud of in all proud that we were Kada smo pre desetak godina postavili osnove za naš SRP razmišljali smo imamo li kao korporacijapravo da se oglušimo o indivi- dualni apel za pomoć, ali isto tako imamo li i pravo da pomoć jednoj osobi pretposta- u to vimo pomoći nekom drugom. Verujući da bi trebalo kao kompanija da pomognemo široj zajednici u akcijama od opšteg značaja opredelili smo se za takvu podršku, a svojim zaposlenimada ostavljamo i menadžmentu se uključe u pojedinačne akcije prema svojim mogućnostima i afinitetima. When we laid the foundations for our SRP our SRP for When we laid the foundations ten years ago, we wondered about whether or not we had the right as a corporation to ignore individual appeals help, but for also at the same whether we had the right to presume that helping one person meant helping someone else. Believing that, we should help the wider as a company, community in some activities of general in- that kind of supportterest, we opted for and we leave it up to our employees and acti- individual in engage to management vities depending on their own abilities and affinities.

Airport CityBelgrade newsletter This represented supportfor a mo- FILM AUTUMN OF THE SAMURAI allocated the space of our old hangar for We the purposes of shooting this film. for an artistic story that The creation process will come to life on cinema screens tomorrow is certainly interesting. Perhaps it is in some way even more interesting to observe Milanković’s and breathe life into the story hangar transform of the film... Thanks Samurai team - it was also you! us, and not just for inspiring for FILM JESEN SAMURAJA Ustupili smo prostor sta- rog hangara za snimanje filma. Proces nastanka umetničke priče koja će sutra živeti na bioskopskom platnu je Možda svakako zanimljiv. je na neki način i još zani- mljivije posmatrati Milan- kovićev hangar kako se i diše živo- transformiše tom filmske priče… Hva- la ekipi Samuraja - bilo je inspirativno i nama, a ne samo vama! bila je podrška raz- jednom savremenom načinu mišljanja i svesnijem odnosu prema konceptu energetske održivosti bez- koje mlađe generaci je shvataju da neće biti moguće živeti udobno smo započeliMi zdravo sutra. i zaparkingom s vase bicikle. Videćemo da li će naredne sezone lepog ovaj prostor postati vremena suviše mali…? Šta mislite o tome? akcije buduće sve u ACB kao se Uključićemo grada Beograda i USDP-jevih programa ovu na temu. PROMOTION OF THE “CYCLE TO WORK” CAMPAIGN atti- dern way of thinking and a more conscious energy, tude regarding the concept of sustainable realisewithout which the younger generations that it will not be possible to live a comfortable have started allocating We and healthy tomorrow. your bicycles. parking spaces for allocated will see whether or not the area We proves to be too small in the coming seasons of good weather...? What do you think about that? in all future as ACB, are including ourselves We, pro- activities of the City of Belgrade and the grammes of USDP related to this topic. PROMOCIJA AKCIJE “BICIKLOM NA POSAO” 14 > SRP 16 Airport City Belgrade newsletter > ?????????????????????????

Koncept i urednik / Editor in Chief: Marina Deleon Novinari saradnici / Journalist contribution: Ljiljana Lukić, Bojana Barlovac Prevod / Translation: Mark Pullen Foto / Photo: Miodrag Trajković, Nemanja Jovanović, Luka Trajković, Oksana Toskić Priprema / Prepress: Ana Jovanović