AIRPORT CITY BELGRADE “ Awarded as THE BEST OFFICE DEVELOPMENT PROJECT of the year IN SOUTHEAST EUROPE “ Airport City Belgrade newsletter December / 2016 n ° 20 City within a city Happy New Year! 2 Airport City Belgrade newsletter Airport City Belgrade newsletter 3 > Rhapsody - calendar 2017 n 1 p 2 > u 3 ???????????????????????? s 4 č 5 p 6 s 7 n 8 p 9 u 10 s 11 č 12 p 13 s 14 n 15 p 16 u 17 s 18 č 19 p 20 s 21 n 22 p 23 u 24 Januar/January 2017 Januar/January s 25 č 26 p 27 s 28 n 29 p 30 u 31 New Year’s Rhapsody We present another strange and uniquely authored ACB Calendar Traditional techniques, and ACB as inspiration, marked the First Rhapsody in ACB Photography created using the so-called wet-collodion Novododišnja rapsodija method. Predstavljamo još jedan autorski neobičan i jedinstven Allow us to explain a little bit what it’s all about: ACB kalendar Editor’ s word This is not a Photoshop effect, but rather these photo- Tradicionalna tehnika, i ACB kao inspiracija zabeležili graphs were created using an old method from 1851 su Prvu simfonija u ACBu Dear readers, called the wet-collodion procedure. In this technique, Fotografije rađene tzv mokrim kolodijumskim postup- Sometimes it’s difficult to select the right topic that the exposure of the negative plate is done using a large kom summarises that which is behind us, that which we want format wooden camera (in this case the English Under- Dozvolite da malo pojasnimo o čemu se radi: for one another, but also that which makes up our daily wood camera from 1890. The size of the “negatives” is Ovo nije Photoshop efekat nego su ove fotografije nastale lives. When we add to that the desire for us to be enga- 13x18cm). The entire process is done manually, with the starim postupkom iz 1851. koji se zove mokri kolodijum- help of various chemicals that are commonly applied to ged, and for the topic to have some broader meaning... ski postupak. U ovoj tehnici se eksponiranje negativ ploče glass, metal or some other material. The plate is then it’s not an easy task. vrši drvenom kamerom velikog formata (u ovom slučaju, dipped in a solution of silver nitrate and stored in the dark Here is one colourful What’s Up with a variety of topics engleska Underwood kamera iz 1890. Veličina “negativa” in a wooden box, only to be removed and placed in the and a great desire that 2017 would be a year in which je 13x18cm). Celokupan proces se izvodi ručno, uz pomoć camera that has been previously set, with the frame ready. raznih hemikalija koje se najčešće nanose na staklo, metal we take a step forward, and for ACB a step upwards, After exposure, the plate is transferred back into the dark ili neki drugi materijal. Ploča se potom potapa u rastvor in which we will reach some new horizons professionally room and developed using iron salts. The development is srebro-nitrata i u mraku smešta u drvenu kasetu, kako bi bila and personally, and a year in which we will make at least halted with water and fixed at the end. Finally, after all izneta i smeštena u kameru koja je prethodno podešena, some of the people around us happy. this, a clear picture is created. It is well rinsed and dried, a kadar spreman. Nakon eksponiraranja, ploča se prenosi Yours sincerely, and then lacquer is applied. If the process is done on ponovo u mračnu sobu, i razvija solima gvožđa. Razvija- glass, the back can be painted in black (mostly using bi- Marina Deleon nje se prekida vodom i na kraju se fiksira. Konačno, posle Communication Advisor tumen). The entire process of photographing, developing svega ovoga, dobija se jasna slika. Dobro se ispere, osuši i and fixing must be done while the plate is wet (about ten nanese lak. Ako je proces obavljen na staklu, zadnja strana minutes) – that’s why the procedure is called the “wet-col- se može obojiti u crno (najčešće bitumenom). Celokupan lodion procedure”. In this way a unique picture is made, V proces fotografisanja, razvijanja i fiksiranja, mora se obaviti Rec urednika created by hand with the help of chemical solutions - one dok je ploča vlažna (desetak minuta) - Zato se postupak could say: a handmade photo. i naziva “Mokri kolodijumski postupak”. Na ovaj način se Dragi čitaoci, The author of this photography is Miodrag Trajković, our dobija unikatna slika, ručno izrađena uz pomoć hemijskih Ponekad je teško odabrati pravu temu koja sublimira long-time associate, who has watched with the lens of his rastvora - moglo bi se reći: Hand made fotografija. ono što je iza nas, ono što želimo jedni drugima ali film and photographic cameras all phases of the develop- Autor fotografija je Miodrag Trajković, naš dugogodišnji ment of Airport City to date, and whose images you have i ono što čini našu svakodnevicu. Kada na to dodate saradnik koji je posmatrao okom svoje kamere i fotoapara- liked and praised all these years. želju da budemo angažovani i da tema ima i nekog ta sve faze rasta Airport City-ja do sada i čije ste fotogra- Much more important than that, Miodrag is a highly rated šireg smisla… nije lako. fije voleli i hvalili sve ove godine. author of the Serbian film scene, a famous cinematographer Sve u svemu ovaj broj je jedan šaroliki Whats up Mnogo važnije od toga Miodrag je visoko pozicionirani au- who keeps pace with world technological trends and the tor na srpskoj filmskoj sceni, poznati filmski snimatelj koji sa mnoštvom tema i velikom željom da nam 2017. only Serbian director of photography who has recorded two ide u korak sa svetskim tehnologijama i jedini srpski direktor bude godina u kojoj ćemo napraviti korak više, ACB i 3D films (one in Croatia and one in Serbia) ... but also an fotografije koji je snimio dva 3D filma (jedan u Hrvatskoj a korak u visinu; godina u kojoj ćemo doseći neke nove author who listens to the echoes of the past as a counter- drugi u Srbiji)... ali i autor koji osluškuje odjeke iz prošlosti horizonte profesionalno i lično, i godina u kojoj ćemo weight to today’s race towards perfection and millions of kao protivtežu današnjoj trci ka savršenstvu i milionima me- učiniti barem neke ljude oko nas srećnijima. megapixels. gapiksela. Srdačno Vaša, I consider it a privilege for us that Miki is part of our cre- Smatram našom privilegijom da Miki bude deo kreativ- ative team, which has built the image of Airport City from nog tima koji je gradio image Airport City-ja od samog Marina Deleon Communication Advisor the very start. početka. Midrag Trajković 4 Airport City Belgrade newsletter Airport City Belgrade newsletter 5 > Journalist visit ISRAEL RAZNOLIKOST/ DIVERSITY SUPROTNOSTI/ OPPOSITES KONTRADIKCIJA/ CONTRADICTION Bauhaus vs TECHNOLOGY AND TRADITION 57. sprat za The old settlement built by the Knights Templar, which until a few years ago was a stanovanje, Neve place of abandoned and dilapidated houses, has now been turned into a trendy part Tzedek vs Sarona, of Tel Aviv’s modern business world TEL AVIV more vs gužva na Staro naselje koje su izgradili Templari, do pre par godina mesto napuštenih i autoputu.... WHITE CITY, oronulih kuća sada je pretvoreno u trendy deo modernog poslovnog Tel Aviva Bauhaus vs. the BAUHAUS AND 57th residential floor, Neve Tzedek SKYSCRAPERS vs. Sarona, the Tel Aviv is a charming blend of a sea vs. motorway modern, hi tech, busy business congestion... city, with indescribable congestion, and a small charming oasis that preserves the scents and creativity of a city at the crossroads of Europe and the Levant. Tel Aviv je šarmantna mešavina modernog, hi techa, poslovnog užurbanog grada, neopisive gužve i malih šarmantnih oaza koje čuvaju mirise i kreativnost grada na razmeđi Levanta i Evrope. 6 Airport City Belgrade newsletter Airport City Belgrade newsletter 7 > Israel, November 2016 Part of interview with Adir El Al published in Blic “When I arrived in Belgrade in 2003, the city was a bit grey and there was almost no construction work going Ovo je deo intervjua objavljenog u Blicu on. There were no cranes anywhere. We have built a new - Kada sam 2003. godine došao u Beograd, grad je bio vision on our small area of Belgrade that is called Airport pomalo siv i u njemu skoro da nije bilo izgradnje. Nigde City,” he said. nije bilo kranova. Mi smo izgradili novu viziju na našoj In thirteen years this company has built a true city wit- maloj teritoriji u Beogradu koja se zove Airport City. hin a city from nothing in Belgrade, which has become the first choice for large and international companies that Ovako za “Blic”, iz Izraela, priča Adir El Al, generalni direktor operate in Serbia. prvog biznis parka u Srbiji, Airport City Beograd i predstavnik “We have completed three and a half stages of construc- jednog od najvećih izraelskih investitora u našoj zemlji. tion at Airport City and the fourth phase is currently un- Za 13 godina u Beogradu “ni izčega” su izgradili pravi “grad derway and will last for another two or three years. Our u gradu” koji je postao prvi izbor svih velikih i međunarod- plan is to build two more buildings and in the fifth phase, nih kompanija koje posluju u Srbiji. which will most probably begin in parallel with the fourth - Završili smo tri ipo faze gradnje u Airport Citiju, i trenutno phase, we will also build two towers. They will be identical je u toku četvrta faza koja će trajati još dve, tri godine.