Investment in our clients’ best interest

The focus of our efforts and engagement is pri- Fokus na{ih napora i anga`ovanja usmeren je prvenstveno na zado- marily on client satisfaction, and hence our com- voljstvo na{ih klijenata ali i pokazuje na{u poslovnu filozofiju da pany philosophy is to be always one step ahead. We budemo uvek jedan korak ispred. To je razlog {to stalno usavr{avamo are continually perfecting the systems that underpin the function- sisteme na kojima po~iva funkcionisanje Airport City-ja i u kontinu- ality of Airport City and constantly investing strategically in their itetu zna~ajno investiramo u njihov razvoj, pre svega da bismo na{im development, primarily in order to allow our clients to reduce their klijentima omogu}ili smanjenje tro{kova i u{tedeli zna~ajna costs and save significant resources. Together with ACPM we are cur- sredstva. U ovom trenutku zajedno sa ACPM-om postavili rently focusing on an energy efficiency project as our top priority. We smo projekat energetske efikasnosti u `i`u na{ih aktivnosti. will endeavour to continue constantly launching new projects in the Trudi}emo se da i ubudu}e stalno pokre}emo nove projek- interests of maintaining ACB at the level of the best business com- te u interesu odr`avanja ACB-a na nivou najboljeg plex, Airport City CEO, Adir Elal, told Whats up. poslovnog kompleksa, kazao je za Whats up, direktor Airport continued on pg 04>> City-ja, Adir Elal. nastavak na strani 04>> 02 03

Your positive response to the 2011 Vizila Calendar reinforced Va{e pozitivne reakcije na kalendar Vizila 2011 u~vrstila su our belief that the environment we have here at Airport City nas u uverenju da je na{a sredina u Airport City-ju otvore- ACB supporting is open to both change and positive exchanges of the tradi- na za promene i pozitivnu razmenu tradicija i kultura koje tions and cultures that coalesce at our business park. se sre}u u na{em prostoru. I wouldn't like to offer anything resembling a platitude, but Ne bih volela da zvu~i kao fraza ali ve}ina kompanija ovde the majority of companies here genuinely do share positive zaista deli pozitivne standarde poslovanja koji neminovno business standards that inevitably influence their combined uti~u na njihovo ukupno pona{anje i odre|uju i pona{anje behaviour, as well as determining the behaviour of each svakoga ponaosob - nekako smo ovde bli`i svetu nego na Clown Doctors individual - somehow, here we are closer to the outside drugim mestima. Verujem da smo spremni da to podelimo world than elsewhere in Serbia. sa na{om {irom okolinom: reagovali ste vrlo pozitivno na Na{ event u septembru bio je prilika da dolijemo malo I believe that we are willing to share that spirit with our inicijativu mladih ljudi koji su predstavili svoje ideje i projek- "goriva" u to~kove Doktorima klovnovima - humani- wider community: you reacted very positively to the initia- te na mini-sajmu preduzetni{tva, javljali ste nam se da tarnom projektu pod pokroviteljstvom B92, koji smo tive of the youngsters who presented their ideas and proj- pitate {ta }e biti s doktorima klovnovima; razmenili smo podr`ali jo{ pro{log prole}a. Ovaj program organizovane zabave namenjen de~ici u bol- ects at the mini entrepreneurship fair; you contacted us to informacije o inicijativama koje podi`u svest o zna~aju nicama Srbije uglavnom je baziran na beskrajnom entuzi- enquire about what would happen to the Clown Doctors "zelenih" tema i zato u ovom broju nastavljamo da vas jazmu klovnova. I iako uvek privu~e veliku pa`nju beograd- CSR practice and we exchanged information about initiatives to raise informi{emo o tome {ta neke od va{ih kolege rade na tom jana na Ulici otvorenog srca to nije dovoljno za odr`avanje awareness of the importance of "green" issues, which is why planu uz nadu da }ete nas pozvati u goste da ~ujemo jo{ aktivnosti do naredne Nove godine. this issue of What's Up will continue informing you about dobrih inicijativa koje, ube|ena sam, postoje kod svakoga Znaju}i da ovakvi projekti te`e nalaze sponzore `eleli smo da nas sve podsetimo na vreme praznika pred nama. the work of some of your colleagues and neighbours in this iza ovih na{ih staklenih fasada. Mo`da je sada moment da svi isplaniramo par "crvenih field, in the hope that you will invite us to visit you and hear Nadam se da nam jesenje ki{e ne}e umanjiti entuzijazam . noseva" u novogodi{njem paketu? U okviru ACB-a about more good initiatives that I am sure exist in every ACB je otvorio sezonu jednom Novom godinom, verujem organizova}emo dan posve}en doktorima klovnovima. office behind our glass façades. da }emo zajedno u~initi slede}u proslavu radosnom deci i Javite nam se ako ste raspolo`eni ili imate jo{ neku ideju kako da zajedno pomognemo ovaj projekat. I hope the autumn rains won't dampen the enthusiasm. odraslima...Javite se s svojim predlozima i inicijativama ACB opened the season with one New Year celebration and I believe that, together, we will ensure the next festive cel- Press info: ebration is joyous for both children and adults ... Contact us Program Doktori Klovnovi zapo~eo je s radom u Srbiji with your proposals and initiatives. krajem 2003. godine. Ina~e ovaj program postoji na svetskom nivou i sprovodi se uspe{no u mnogim zemlja- Marina Deleon ma. Rezultati nau~nih istra`ivanja sprovedenih u razvi- CommunicationMarina Deleon Advisor Communication Advisor jenim zapadnim zemljama, a koji se ti~u njihovih Doktora Klovnova, pokazuju primetne fiziolo{ke promene (na nd primer ve}i broj belih krvnih zrnaca) posle njihove posete 22 October 2010 - Airport City de~jim odeljenjima. Na{i doktori klovnovi su pro{li veoma ozbiljnu obuku i imaju iza sebe vi{egodi{nje dragoceno iskustvo u sarad- nji sa razli~itim medicinskim ustanovama u Srbiji. Young Entrepreneurs' Fair Our September event provided an opportunity to add a Clown Doctors are not entertainers. Their sole aim is to Doktori Klovnovi nisu zabavlja~i. Njihov jedini cilj je little "fuel" to the engine of Clown Doctors - a humanitar- reduce young patients' stress caused by staying in hospi- umanjenje malim pacijentima traume od boravka u bol- ian project sponsored by B92, which we have supported tal. Everything the doctors do relates to a child's contact nici. Sve {to doktori rade ima veze sa de~jim kontaktom sing last spring. with real doctors. Clown behaviour is not encouraged, sa pravim lekarima. Ne ohrabruje se klovnovsko ve} dok- "Preduzmine{to!" (Dosomething!) This organised entertainment programme, intended for but rather clown-doctor conduct. torsko-klovnovsko pona{anje. youngsters at Serbian hospitals, is principally reliant on The Clown Doctors programme is a comprehensive activ- the boundless enthusiasm of the clowns. Despite never ity that changes the atmosphere in an environment such Program Doktora Klovnova je sveobuhvatna akcija Press info: failing to attract great attention at the Street of Open as a children's hospital. All hindrances and misunder- promene atmosfere u okru`enju kao sto je de~ja bolnica. Hearts event, it is not enough to maintain their activity standings encountered by the programme have disinte- Sve prepreke i nerazumevanja na koje je program Belgrade, 22nd October 2010 - Airport City's pedestrian zone hosted a mini until the next New Year. grated over time, as hospital staff have realised that nailazio vremenom su nestajale kako je osoblje shvatalo fair of young entrepreneurs within the context of the project "Predu- Knowing that such projects often find it difficult to secure Clown Doctors actually partly perform the work that da Doktori Klovnovi obavljaju delimi~no i njihov posao, zmine{to! (Dosomething!) - Business mentoring for young entrepreneurs," sponsors, we wanted to remind all of us that the holiday medical professionals don't have time for, due to the za koji profesionalno medicinsko osoblje nema vremena, organized by SMart Kolektiv and the Business Leaders Forum. period is ahead of us. Perhaps now is the time for us all nature and scope of their work. zbog prirode i obima svog posla. CSR practice to plan a couple of "red noses" in our New Year gift The project is aimed at young people just getting started in doing business parcels? Here at ACB we plan to organise a day dedicat- Belgrade's Clown Doctors visit youngsters at the fol- Beogradski Doktori Klovnovi obilaze mali{ane u and requiring assistance from experienced managers in how to conduct their ed to the clown doctors. lowing hospitals/clinics: slede}im bolnicama/klinikama: business. The last four months have seen the establishing of cooperation Please contact us if you're willing to participate or have Banjica - Orthopaedics Clinic Banjica - ortopedska klinika between fourteen young entrepreneurs and fourteen business mentors, who any other ideas of how we can jointly help the progress Tir{ova Street University Clinic Univerzitetska Klinika u Tir{ovoj worked "one-to-one" on voluntary basis to help the young entrepreneurs of this project. The Dr. Vukan ]upi} Institute for Mother and Child Institut za Majku i Dete - Dr. Vukan ]upi} develop their businesses. Paediatric Neurology Unit in Belgrade De~ja Neurologija u Beogradu Press info: Paediatric Oncology Unit at the Pasterova Street Institute De~ja Onkologija na Institutu za Onkologiju i Radiologiju ...the business mentoring concept is being applied in our country as an of Oncology and Radiology u Pasterovoj aspect of corporate social responsibility for the first time: companies donate The Clown Doctors programme, which exists globally and The KBC Dr. Dragi{a Mi{ovi} Special Children's Hospital Specijalna De~ja bolnica za plu}ne bolesti i tuberkulozu, their staff's time, knowledge and skills to the community, contributing, in this has been successfully implemented in many countries, for Pulmonary Diseases and Tuberculosis KBC Dr. Dragi{a Mi{ovi} case, to the economic empowerment of young people and the reduction of commenced activities in Serbia in late 2003. The results of Sokobanjska Paediatric Rehabilitation Unit De~ja rehabilitacija u Sokobanjskoj unemployment. scientific research concerning the Clown Doctors, con- Sokobanjska Hospital for child paralysis Bolnica za de~ju paralizu u Sokobanjskoj ducted in developed 'western' countries, show noticeable We were delighted to support the entrepreneurship fair and open up physiological changes (such as increases in white blood Clown Doctors' continuance and expansion plans are Odr`anje ali i plan {irenja programa Doktora Klovnova the ACB Avenue to the interesting ideas of young people with inge- cell levels) following clown visits to children's wards. welcome across the whole of Serbia and larger clinical- po celoj Srbiji i ve}im klini~ko - bolni~kim centrima je nuity. We hope that collaboration will be established with some of Our clown doctors have gone through rigorous training hospitals centres. However, this is dependent on the sen- dobrodo{ao, medjutim on zavisi od senzitivnosti lokalnih us and that we will be able to help with the expert advice and knowl- and amassed years of valuable experience of collaborat- sitivity of local donors. Expanding the program is not dif- donatora. Pro{iriti program nije te{ko - bitno je odr`ati ga edge possessed by Airport City's tenants. ing with various medical institutions in Serbia. ficult - it is important to sustain and advance it. i unaprediti.

Press info: I dalje pratimo i podr`avamo projekat Eko patrola "Beograd, 22. oktobar 2010 - U pe{a~koj zoni Airport City-ja odr`an je mini- sajam mladih preduzetnika u okviru projekta "Preduzmine{to! - Biznis men- torstva za mlade preduzetnike", u organizaciji SMart Kolektiva i Foruma poslovnih lidera.

Projekat je namenjen mladima koji su na po~etku poslovanja i potrebna im je pomo} u vo|enju biznisa od strane iskusnih menad`era. U prethodna ~etiri meseca uspostavljena je saradnja izme|u ~etrnaest mladih preduzetni- ka i ~etrnaest biznis mentora koji su kroz volonterski rad "jedan na jedan" radili sa preduzetnicima na razvoju njihovih preduze}a...... koncept biznis mentorstava, koji je u na{oj zemlji po prvi put primenjen kao jedan od vidova dru{tveno odgovornog poslovanja: kompanije donira- ju vreme, znanja i ve{tine svojih zaposlenih zajednici, doprinose}i - u ovom slu~aju - ekonomskom osna`ivanju mladih i smanjenju nezaposlenosti. "

S rado{}u smo podr`ali Sajam preduzetni{tva i otvorili Aveniju za interesantne ideje mladih ljudi s inicijativom. Nadamo se da }e uspostaviti saradnju s nekima od nas i da }emo im pomo}i stru~nim savetom i znanjem koje stanari Airport City-ja imaju. 04 05

we expect to be completed early next year. The project jekat ~ime je ozna~en start izgradnje celog sistema. involves advanced technology, a modern yet simple Uspeli smo ve} da malim promenama u{tedimo zna~ajnu control system and software for conserving energy. energiju. Sada smo zastali jer bismo `eleli da usavr{imo ceo sistem i izaberemo kompaniju koja }e izvoditi radove Alternative sources na glavnom projektu koji bi prema o~ekivanjima bio ACB is heated via a heating station. We are connected to zavr{en po~etkom slede}e godine. Projekat uklju~uje Srbijagas, but also have our own system of heating with napredne tehnologije, moderan ali jednostavan sis- fuel oil. This means that we have an alternative supply tem kontrole i softver za u{tedu energije. and also makes us unique, providing us with a significant advantage, as demonstrated if we recall the recent gas Alternativni izvori crisis. Of course, there's always the possibility of using Grejanje ACB-a je preko toplane. Mi smo povezani na electricity, but savings are sourced in alternative sources. Srbijagas, ali imamo i sopstveni sistem grejanja na lo` Recycling water means that the water we use to wash ulje. To zna~i da imamo alternativu i po tome smo jedin- our hands or clean up is reused as secondary water, for stveni {to je veoma zna~ajna prednost ako se setimo tasks such as watering green spaces. We don't do this nedavne gasne krize. Naravno, uvek postoji i mogu}nost yet, but we are planning to. That water currently goes kori{}enja elektri~ne energije. Ali izvori u{tede su u alter- down the drain, but it is possible to redirect it to a differ- nativnim izvorima. ent system and distribute it in our gardens. Alternativni izvori: postoji mogu}nost kori{}enja prirod- Water is not so cheap, regardless of the fact that nih izvora tople vode ispod ACB-a. U svetu je razvijena Serbia is rich in water. The use of secondary water is tehnologija koja omogu}ava kori{}enje ovakvih izvora i also in this phase of the project. nije je nemogu}e primeniti u budu}nosti ovde. Recikla`a vode zna~i da vodu koju koristite za pranje We intend to improve the heating and cooling systems, ruku ili ~i{}enje iskoristite i kao sekundarnu vodu, npr za as well as power transformers, in order to improve its zalivanje zelenih povr{ina. Mi to jo{ ne radimo, ali imamo quality. If the quality is poor it can endanger electrical u planu. Sada ta voda odlazi u kanalizaciju, ali je mogu}e appliances, computers and everything else. By placing preusmeriti u drugi sistem i distribuirati u vrtove. devices that are able to recognise and prevent con- Voda nije tako jeftina bez obzira {to je Srbija bogata tamination of the network by poor quality electrical vodom. Kori{}enje sekundarne vode je je tako|e u fazi currents, we will ensure that only electricity of an appro- projekta. priate quality enters the building. These also represent important savings, because they preserve the longevity of computers and other equipment owned and used by our customers and our entire management system. interview >>nastavak sa 01 strane Osnova na{ih poslovnih ulaganja su nekretnine. Do sada fokus nije bio na energetskoj efikasnosti. Ali, analiziraju}i stanje u toj oblasti sa jedne strane, i tro{kove u posled- njih nekoliko godina s druge, do{li smo do zaklju~ka da je energetska efikasnost i upravljanje energijom ( ener- getski menad`ment) u na{em biznis parku izuzetno va`an. Upravo iz tog istra`ivanja je i potekla inicijativa za novi projekat. Pri~a s dva odjeka U startu smo zacrtali nekoliko ciljeva. Prvi je da damo na{ mali doprinos svetu preko energetskog sektora tro{e}i manje energije i drugi da se iz Airport City-ja po{alje >>continued from pg 01 poruka da vode}i ra~una o u{tedi energije lokalno energiju smatramo globalno va`nom aktivno {tede}i Interview with Adir Elal CEO Airport city Belgrade onoliko koliko mo`emo. To je jedna strana pri~e. The basis of our business investments are real estate. To international experience to complete the project and Druga je da smo utvrdili da na ovaj na~in mo`emo da date our focus has not been on energy efficiency. suggest the best way to implement it. Then we will use u{tedimo zna~ajna sredstva i to pre svega na{im kli- However, by analysing the situation in that area, on the the tender to select the best offer of local and interna- jentima kao krajnjim korisnicima energije u ACB-u. one hand, and costs in recent years, on the other, we tional companies to implement the project. Naravno u inters nam je i da smanjimo tro{kove svog reached the conclusion that energy efficiency and ener- The aim is to minimise energy consumption, but without poslovanja.. gy management at our business park is extremely impor- reducing the quality of services and the comfort of the Od nekoliko projekata za u{tedu najva`niji je zapo~et pre tant. The initiative for a new project came directly from premises. The main question for the experts is: how can tri meseca. Sada smo u fazi tehni~kih analiza, ispitivanja i this research. one reduce energy consumption in a sophisticated kreiranja tendera za najefikasniji model {tednje energije. Story of two echoes way while maintaining the same quality of heating or Anga`ovali smo izraelskog eksperta sa velikim me|unar- At the outset we defined several goals. The first is to pro- cooling as before? odnim iskustvom da zaokru`i projekat i predlo`i najbolji vide our small contribution to the world via the ener- na~in za njegovu realizaciju. Potom }emo na tenderu gy sector by consuming less energy, while the second is This can be achieved in several ways: by using alternative izabrati najbolju izvo|a~ku ponudu lokalne ili me|unaro- to send from Airport City a message that we consider energy sources, changing the system and continuously dne kompanije za implementaciju projekta. taking care of saving energy locally as being globally controlling energy consumption throughout every day Cilj je minimalna potro{nja energije ali bez smanjenja important by actively saving as much as we possibly can. annually. However, in this respect changing attitudes and kvaliteta usluge i komfora poslovnog prostora. Glavno This is one side of the story. behaviour will be the most crucial element. pitanje za eksperte je: kako sofisticirano smanjiti U toplom naru~ju ofisa The other side is that we have confirmed that in this way potro{nju energije a zadr`ati isti kvalitet grejanja ili > we can save significant resources and primarily those Like in one's own home hla|enja kao ranije? U agendi ACB-a je i tehni~ki pregled i analiza of our clients, as energy end users at ACB. Naturally, we The best example is how one behaves in one's own svih na{ih mehani~kih i elektri~nih instalacija. home. As soon you enter your home you automatically To se mo`e posti}i na nekoliko na~ina: kori{}enjem alter- Tu je glavni posao implementacija softvera koji In the warm embrace turn on the hallway light and leave it on - this is the most nativnih izvora energije, promenama sistema i neprekid- }e biti kontrolisan od strane posebnih regula- of the office common behaviour. After a few hours, when you head nom kontrolom potro{nje energije tokom celog dana i tornih instrumenata: softver zadaje realne > off to sleep, you may turn the light off, but then maybe cele godine. Ali, tu }e promena stava i pona{anja biti zadatke sistemima za hla|enje/grejanje tako da aparat u odre|enom trenutku radi sa maksi- The ACB agenda includes technical reviews and you won't. During those few hours the lit hallway was of najbitniji. no use to anyone, but the light still shone, because of malnim kapacitetima, optimalnim ili ostaje na analyses of all of our mechanical and electrical minimumu u skladu sa realnim spoljnim uslovi- installations. The main job in this area is imple- habit, because of laziness, because it doesn't seem impor- Kao u sopstvenom domu tant to us. Najbolji primer je pona{nje u sopstvenom domu. ^im ma. Na primer, ako je no} veoma hladna da menting software that will be controlled by kancelarije budu toplije nego ina~e na po~etku specific regulating instruments: the software However, if you opted to install some sort of energy u|ete u stan automatski uklju~ite svetlo u hodniku i management system in your home, the lights would turn ostavljate ga - to je naj~e{}e pona{anje. Posle dva sata radnog dana ili da se smanji grejanje ukoliko se sets actual tasks for the cooling / heating sys- temperatura u toku dana pove}a. tems, thus at specific times the device functions off automatically when you left a room and you would kad krenete na spavanje mo`da }ete ga isklju~iti, a to maximum or optimum capacity, or remains ultimately save money, but also a lot of wasted energy. mo`da i ne}ete. Tokom tih nekoliko sati osvetljen hodnik at its minimum depending on the actual exter- Of course, you only become aware of that when you nije nikome bio neophodan. Ali je svetlo gorelo: zbog nal weather conditions. For example, on a very compare the amount you invested in the system with the navike, zbog lenjosti, zbog toga {to nam se to ne ~ini Nameravamo da pobolj{amo i sisteme grejanja i hla|enja, cold night the office can be heated to be energy savings generated over a period time. However, tako va`nim.... kao i transformatore elektri~ne energije kako bismo warmer than usual at the start of the next day, with large projects that calculation yields immediate Me|utim, ako odlu~ite da imate neku vrstu sistema pobolj{ali njen kvalitet. I struja ima kvalitet na koji vam or heating can be lowered if the outside tem- results. upravljanja energijom u va{oj ku}i svetlo }e se automats- ukazuje svetlo kada zatreperi. Ukoliko je kvalitet slabiji on perature increases during the day. ki ugasiti ~im napustite prostoriju i vi }ete u{tedeti kroz mo`e da ugrozi elektri~ne ure|aje, kompjutere i sve osta- At Airport City we are ready to invest in this major izvesno vreme novac ali i mnogo energije. Naravno, toga lo. Postavljanjem ure|aja koji su u stanju da prepozna- project and that will be a significant investment. postajete svesni kada uporedite koliko ste ulo`ili u taj sis- ju i spre~e kontaminaciju zbog slabijeg kvaliteta stru- would also like to reduce the costs of our operations. To date we have only prepared one building as a pilot tem, a koliko vam je i u kom vremenu donela u{teda je u mre`i, posti}i}emo da u zgradu ulazi samo elekrti~na Of several energy saving projects, the most important project which actually marked the start of construction of energije. Ali, u velikim projektima ova ra~unica odmah energija odgovaraju}eg kvaliteta. To su tako|e zna~ajne was launched three months ago. We are now in the the whole system. We have succeeded in saving signifi- daje rezultate. u{tede jer ~uvaju radni vek kompjutera i druge opreme process of performing technical analysis, testing and cre- cant amounts of energy with just minor changes. We Mi smo u Airport City-ju C spremni da investiramo u na{ih korisnika i ceo na{ sistem upravljanja. ating a tender for the most efficient model of energy have now halted so we can perfect the entire system and ovaj veliki projekat i to }e biti zna~ajna investicija. conservation. We have engaged Israeli experts with vast select a company to implement the main project, which Do sada smo pripremili samo jednu zgradu kao pilot pro- Ljilana Luki} 06 07

Interview - LYDIA TARANOVI] Interview - LYDIA Dream in space or when everything bustles and boils

The occasion to talk to Lydia Taranovi}, renowned local artist in the field of How were your vehicles of imagination created? I accidentally wrote vizila instead of vozila (vehicles). She have a narrowed circle of communication that somehow uations. I love it when everything bustles and boils. I am I started sketching them four years ago. I drew them was convinced that I'd purposely given them that name fails to match the spirit and requirements of the times. As inspired by Bosch's aesthetics and poetics and, in my own illustration and graphic design, was provided by a recent a promotion of her whilst thinking about something completely different. because it links them semantically to the concept of such, connecting with a big company to promote an way, I shape and transfer that to children's worlds. I also illustrated calendar Vizila 2010-2011, which was held at Airport City Belgrade Actually, it all started in Venice, in the town where I expe- vision. So it remained. My drawings are indeed of vehi- energy saving project fits perfectly as a framework for love Bruegel and the fairytale nature of Marc Chagall. rienced a kind of Stendhal syndrome; I was inspired by cles of vision. communication. This creative realisation of two seeming- to mark the Jewish New Year. the city and its beauty and fascinated by the wooden ly unrelated planes is down to Maria Deleon, my long- One of your fellow illustrators said that he sometimes Lydia's illustrations were also the subject of quite an extraordinary and unusual puppet Pinocchio. Something swept or washed over me. Calls to use one's imagination are usually directed time friend and Airport City's PR rep, who recognised the disagrees with the texts and in those cases his illustra- I was also inspired by Corfu Town, which has a lot of towards children. However, this unusual exhibition fine thread that linked my work and the needs of the tions are begrudging. Do you grumble? visual art installation at Airport City's open area. Vizila, the name of Lydia's Venetian elements. I cannot rationally explain that con- and the entire event took place in a space synony- company. No, I don't grumble. I try to establish good communica- vehicles of incredible components, shapes and colours, covered the otherwise nection with cities, as it is at a subconscious level. Nobody mous with top business. Did you wonder whether tions with the authors I work with. That is always inspir- commissioned the drawings, they just emerged purely these adults would perhaps fail to understand? Your name as an author is most commonly associated ing, fulfilling work for me. Sometimes illustrations carry imperceptible maintenance blocks and found their place as sculptures on the from my subconscious. There is no difference between adults and children. with illustrations of children's books. You have more than the text alone and sometimes the opposite Everyone who is susceptible to imagination will get the worked for leading domestic and foreign publishers applies. I transfer the meaning in the way I most deeply landscaped green areas of the business park, with this colourful exhibition of By reading some of the messages noted on the mar- message. Regardless of how we have constructed our and organisations dealing with children. Your profes- experience the text. For example, I illustrated Jasminka flying machines that function exclusively on fuel of the imagination flown on gins of your drawings of fantastical flying machines "adult" worlds, I believe that a child exists in every one of sional portfolio includes, among other things, works Petrovic's book Mothers, which depicts different mothers we are provided with a description of their construc- us. Top business is often reliant on worlds of imagination. for UNICEF, McDonald's, the Creative Centre, Barnes through the text of fifteen stories. There was Conundrum translucent flags along the ACB avenue. tion. The messages explain that they are: made of & Noble etc. What specifically would you single out as Mother, Dear us Mother, Advert Mother, Ikebana Mother chassis of curiosity, with mixers for positive selection, Vehicles of vision "landed" at Airport city as a call to the work that brought you the most joy? etc. In order to highlight the different types of mother, I two wheels of happiness etc. liberate imagination and the joy of creation. I illustrated the children's book Topsy-Turvy Kingdom by drew funny and witty mothers, but as Uncle Gli o! And Povod za razgovor sa Lidijom Taranovi}, na{om istaknutom umetnicom u sferi If we read them as a sketch, literally, they are given their Simultaneously, they promoted a new and significant American authors Dottie and Josh McDowell. Our collab- Jasminka and I realised that different kinds of illustrations ilustracije i grafi~kog dizajna je nedavno odr`ana promocija njenog ilustrovanog shape from objects found in their surroundings - from business venture of companies, linked to energy sav- oration, understanding and complementarities were wouldn't do; that they would "suffocate" the point of the graters, to pincushions, fireplace bellows, to water buck- ing and environmental protection. How do you expe- extraordinary. When I arrived in America they awaited text, which was primary. kalendara Vizila 2010-2011 koji je, povodom obele`avanja jevrejske nove ets, mixers, barrels, clocks... I drew wings and propellers rience this realisation of your creative world in a dif- me with such warmth and admiration that even my on them so that they could take flight. Some have rings ferent plane? American representative was herself surprised by the You have transferred your fascination with Belgrade godine, objavio Airport City Belgrade. for improved stability, a ladder for boarding etc. A simple Nikola Tesla wrote that energy is all around us and that it's reception. to illustrations for the book "Enchanted Spectacles" by Lidijine ilustracije bile su i tema jedne sasvim nesvakida{nje i neobi~ne vizuelne understanding is perhaps best offered by a quote from just a question of time when man will succeed in attach- I also particularly like one card I did for UNICEF. I draw it Svetlana Velmar Jankovic. How did you create the Blaise Pascal - Vizila are a call to imagination and imagin- ing their machinery to the very wheelwork of nature. in the dead of night, finished it, then a couple of hours characters and environments from a historic reading instalacije u otvorenom prostoru Airport City-ja. Vizla, tako su nazvana Lidijina ing, while imagination is liberating, creating beauty, jus- Tesla's opinion is also the initial thought of my vizila. They later gave birth to my son, Luka. of Belgrade? vozila neverovatnih sklopova, oblika i boja, prekrila su ina~e neprimetne ku}ice tice and happiness, which is all there is in this world. may appear anachronistic and simplistic, but I'm sure that I had a very nice and unusual time working on that book. the revealing of vast knowledge in the future will allow On that greeting card you drew a birthday cake and I have been a friend of Svetlana Jankoviæ Velmar for za odr`avanje, na{la su svoje mesto kao skulpture na negovanom zelenim What does the word vizila mean? them to actually fly in the future. That's how I see and feel mass celebration in an ornate fairytale city. Many of many years. She gave me the manuscript and when I read povr{inama biznis parka, a izlo`ba lete}ih {arenih ma{ina koje isklju~ivo pokre}e Honestly, my imagined vehicles got their name by acci- them. you other illustrations also depict a multitude of char- it I travelled alone to all those places described in the dent. Working together with Marina Deleon, who was I also have another answer to this question, which refers acters and details. book. I went to Vinca and imagined the prehistoric world; gorivo imaginacije vijorila se na prozra~nim zastavama du` avenije. creative director of the project, I sent her e-mails in which to forms of presenting art. Common exhibition areas I simply like drawing mass scenes, details, characters, sit- I walked the old streets of Belgrade and the battlements 08 09

Marina Deleon - author of communication messages for VIZILA 2010-2011 Notes from the biography of Lydia Taranovi} Lydia graduated from the Belgrade Faculty of Fine Arts under the tutelage of professors Bogdan Kr{i} and Dusan Petri~i}. She has been a member of ULUPUDS (The Association of Applied Arts Artists and Designers of Serbia) since 1988. At the exhibition "Golden Quill of Belgrade" in 1987, she was awarded as a newcomer, while in 1993, at the same event, she received one of the main awards - the ULUPUDS Award for best illustrations - the award-winning

illustrations were for Alexander Kothaj's "Apples in dressing gowns". Lydia collaborates with Children's newspaper, Communication message illustrating and sketching comics in the publication "Tik-tak". She signed a contract with a U.S. authorship agency, The importance of imagining through which she works for UNICEF, Barnes & Noble, Pizza Hut USA, Tyndale House, MacGraw - Hill, Kindermusik International, Rigby Literacy Programs, The Wright Group, Scott Foresman, Scholastic Inc.., Brown Books and others. She works for many local publishers: Odiseja, Kreativni centar, Enco books, illustrating books of fairytales and Vizila - vehicles of vision: a creative intervention on the tions of Nikola Tesla, Blaise Pascal or Marie Curie are not temi pri~aju i razmi{ljaju. Ponekad, na ka`em uvek, umet- fables Serbian published by publishing house Dragani}. She is employed by the Positive MVP design studio. Airport City site that transformed the atmosphere, soft- coincidental. Those are quotes relating to some great ni~ki izraz olak{ava komunikaciju. Ako se na|e dobar ened the edges of daily life and, in its own field of grav- people who recognised the value of, and need to, protect umetni~ki izraz - onda je to pun pogodak! Crtice iz biografije Lidije Taranovi} itation, encircled those who gathered to attend the their creative space and space for dreaming. Many ideas Diplomirala je na Fakultetu primenjenih umetnosti u klasi profesora Bogdana Kr{i}a i Du{ana Petri~i}a. ^lan je event. This was the moment for the leadership of the emerge in this space. I would love for someone to look at Kako su Vizila postala komunikacijski kanal za poruku ULUPUDS-a od 1988. godine. Na izlo`bi "Zlatno pero Beograda" 1987. godine dobila je nagradu kao debitant, company to promote its new business plans. All dimen- the calendar, pause for a minute and "recharge their bat- Airport City-ja? a 1993. godine na istoj manifestaciji dobila je jedno od glavnih priznanja - nagradu ULUPUDS-a za najbolje ilus- sions of the event were closely linked to solid threads. teries". That was the idea behind the calendar. Vizila su za mene li~no otkrovenje. Kada sam prvi put od tracije - re~ je tekstu "Jabuke u {lafroku" Aleksandra Kothaja. Sara|uje sa De~jim novinama, ilustruje i crta We discussed it with Marina Deleon, Airport City PR Lidije Taranovi} dobila crte`e nisam razmi{ljala o razli~itim stripove u listu "Tik-tak". Sklapa ugovor s ameri~kom autorskom agencijom preko koje radi za UNICEF, Barnes & & Communications advisor. Were you concerned that it wouldn't be understood? slojevima zna~enja koja vizila mogu da pokriju. Moja prva Noble, Pizza Hut USA, Tyndale House, MacGraw - Hill, Kindermusik International, Rigby Literacy Programs, The How did people react to Vizila? asocijacija na seriju crte`a je bila da vozila lete iznad Airport Wright Group, Scott Foresman, Scholastic Inc., Brown Books i druge. What was your primary task? Vizila's message is layered, but simultaneously both City-ja. I od te slike - vizila iznad Avenije - polako su se Radi i za mnoge doma}e izdava~e: Odiseja, Kreativni centar, Enco books, ilustruje knjige srpskih bajki i basni Airport City, as my client, needed to send a message, in understandable and appealing. Judging by the reactions, I spu{tala na tlo i postala ne{to {to treba da se situira u vreme izdava~ke ku}e Dragani}. Stalno je zaposlena u dizajn studiju Pozitiv MVP. some sort of form, regarding planned investments in can see that we didn't remain misunderstood. In conver- i prostor. energy efficiency. We wanted to use this moment to sation with clients I learned that Vizila turned out to be a Ceo projekat je ispao jedan neverovatno dobar tok explain that future plans will see serious investment in great "teaser." People Googled Vizila, convinced that the razli~itih elemenata. Samo ime vizila poti~e od jedne "fro- of Belgrade fortress, observed the monument to Prince zahvatilo, preplavilo. Nadahnuo me je i grad Krf, koji ima vanje bilo je izvanredno. Kada sam stigla u Ameriku, energy savings at the business park. It is very difficult to name has a meaning. jdovske" oma{ke. Ja sam ne{to {to je bila slovna gre{ka ili Mihailo and that whole world from olden times came dosta Venecije u sebi. Ne mogu racionalno da objasnim tu do~ekali su me sa puno topline i divljenja. Moja ameri~ka make this message recognisable. Additionally, ACB is pub- pre oma{ka uzela kao gotov proizvod, ube|ena da to fan- alive in me, as if I'd really travelled in a time machine. If I vezu s gradovima, to je u ravni podsvesnog. Niko mi nije zastupnica je i sama bila iznena|ena prijemom. licly positioned as a modern business centre and this topic What will happen to the Vizila vehicles in the future? tasti~no odgovara onome {to vozila iz vizije jesu. had not worked on that book, today I wouldn't have such naru~io crte`e, jednostavno nastali su iz ~iste.podsvesti. Posebno volim i jednu ~estitku koju sam uradila za itself is not part of ACB's "hardcore" business. I think they will create a new space for themselves, though Lidijino inicijalno ose}anje da su vozla ma{te do{la iz deep feelings for the city I live in. UNICEF. Crtala sam je do duboko u no}, zavr{ila je, a par Considering an appropriate way to communicate this, we I don't know whether that will be minuscule or massive. I energetske budu}nosti koju je nagovestio Tesla, prosto se ^itaju}i neke od poruka zapisanih na marginama sati kasnije sam rodila sina Luku. could have, for example, invited somebody relevant to be see them in three dimensions and my dream is for us to samo "u~italo" u kontekst poruke koja nam je trebala. You have done so many things specifically for children. crte`a tvojih izma{tanih lete}ih ma{ina dat je opis nji- interviewed on the subject. This is also one of the forms find a form in which Vizila become part of someone's life. Zna~enja su se nadovezivala, na primer, "presvla~enjem" You've illustrated fairytales and fables, children's hove konstrukcije. Napisano je da su ona: sazdana od Na toj ~estitci nacrtala si ro|endansku tortu i masovno that such a message could be relayed - perhaps not such ku}ica za |ubre u Vizila, napravili smo link izme|u onoga games, puzzles, textbooks. Are you really still just a {asije radoznalosti, miksera za pozitivnu selekciju, dva veselje u jednom iski}enom bajkovitom gradu. I na an interesting way, but certainly a possibility. child at heart? to~ka sre}e... mnogim drugim tvojim ilustracijama sre}emo mno{tvo However, my initially thought was how to make this mes- I am. Creativity carries within it a degree of childish self- Ako ih ~itamo kao crte`, doslovno, ona su svoj oblik dobi- junaka i detlja. sage interesting and recognisable. Moreover, to date we ishness. However, that is selfishness that doesn't hold any- la od predmeta iz okru`enja - od rendalice, jastu~i}a za Jednostavno volim da crtam masovne scene, detalje, have exerted efforts to ensure that everything we do can thing bad. I quite simply retreat into what it is I'm doing ~iode, puha za kamin, vedrice za vodu, miksera, burenc- likove, situacije. Volim kad sve vrvi i vri. Inspri{e me be placed in the context of socially responsible behaviour, and then only that exists. I work honestly and whole- eta, sata... Nacrtala sam im krila i propelere da bi mogla Bo{ova estetika i poetika i ja je na svoj na~in oblikujem i which also cover raising awareness of the importance and heartedly. That involves a full display of selfishness. And da uzlete. Neka imaju obru~e za bolju ravnote`u, prenosim u de~je svetove. Volim i Brojgela i bajkovitost complexity of energy efficiency. I think that every modern as a fully-grown child I need to communicate with youth- merdevine za ukrcavanje... U ravni zna~enja mo`da ih Marka [agala. company that thinks about what our tomorrow will be like fulness. I need to convey that which is beautiful, valuable, nabolje odre|uje citat Blais Pascal-a - vizila su poziv na has ways to contribute to something that is globally warm and good. ma{tu i doma{tavanje, a ma{ta je osloba|aju}a, ona Jedan tvoj kolega ilustrator je rekao da mu se ponekad important, and energy efficiency is globally important for stvara lepotu, pravdu i sre}u, a to je sve na ovom svetu. de{ava da se ne sla`e s tekstom, pa tada njegova ilus- every business. What is your dream; what would you like to accom- tracija gun|a. Da li ti gun|a{? plish? [ta zna~i re~ vizila? Ne, ne gun|am. Trudim se da uspostavim dobru komu- You have resorted to an unusual way of promoting It may sound strange, but my dream is being realised. The Iskreno, moje izma{tana vozila dobila su ime sasvim nikaciju sa autorima sa kojima radim. To je za mene uvek this topic. What inspired this idea? Vizila vehicles at Airport City are what I dreamt of. In fact, slu~ajno. Rade}i zajedno s Marinom Deleon, koja je bila inspirativan, nadopunjuji}i rad. Nekada ilustracija nosi When one develops a communication message generally, I would like to see them in three dimensions. I'm still kreativni direktor projekta, slala sam joj mejlove u kojima vi{e od samog teksta, a nekada je obratno. Prenosim and especially when working on a "dull" theme, the most dreaming about that. sam umesto vozila gre{kom napisala vizila. Ona je bila zna~enja onako kako najdublje do`ivljavam tekst. Na difficult part is probably making the message interesting, ube|ena da sam im ja dala to ime jer ga je zna~enjski primer, ilustrovala sam knjigu Mame Jasminke Petrovi} able to encourage people to talk and think about the povezala sa pojmom vizije. Tako je i ostalo. Moji crte`i koja je u petnaest pri~ica tekstom prikazala razli~ite topic. Sometimes, I'm not suggesting always, artistic jesu vozila vizije. mame. Bila je tu mama Zavrzlama, mama Blagonama, expression facilitates communication. If you find a good mama Reklama, mama Ikebana... Da bih istakla razli~ite artistic expression it is a big hit! Poziv na imaginaciju obi~no se upu}uju deci. tipove mama, nacrtala sam sme{ne i duhovite mame, ali Nevakida{nja izlo`ba i ~itav doga|aj odigrao se u kao ^i~a Gli{e! I Jasminka i ja smo shvatile da druga~ija How have Vizila become a communication channel for prostoru koji je sinonim za vrhunski biznis. Da li si vrsta ilustracije ne bi odgovarala, da bi "ugu{ila" poentu Airport City's message? pomi{ljla da te odrasli mo`da ne}e shvatiti? samog teksta koji je nose}i. I found Vizila personally revealing. When I first received Vizila - vozila vizije: kreativna intervencija u prostoru {to deo energetske efikasnosti jeste - a to je recikla`a. To je Ne postoji razlika izme|u odraslih i dece. Svako ko je pri- the drawings from Lydia Taranoviæ I didn't consider the Airport City-ja je preoblikovala atmosferu, omek{ala dobar primer kako su vizila iskori{}ena da se po{alje poru- jem~iv za ma{tu primi}e tu poruku. Ma kako da smo izgradili Tvoju o~aranost Beogradom prenela si u ilustracije different layers of meaning that Vizila could cover. My o{tricu svakodnevice, i u svoje polje gravitacije uvukla ka da je pozitivno reciklirati, da to mo`e da bude i lepo.. svoje "odrasle" svetove verujem da u svakom od nas posto- knjige "O~arane nao~are" Svetlane Velmar Jankovi}. first association with the series of drawings was that the ljude koji su se okupili da prisustvuju doga|aju. Nova Kalendar Vizila 2010-2011 ima niz poruka i citata koji ji dete. Visoki biznis ~esto zavisi od svetova iz ma{te. Kako si stvarala junake i ambijente iz istorijske ~itanke vehicles were flying over Airport City. And from these godina, poklon kalendar i dobra atmosfera bili su trenu- pozivaju na kreativnost. Beograda? images - Vizila above the Avenue - they slowly descend- tak da rukovodstvo kompanije promovi{e nove poslovne Vizila su bila inspirativna i u drugom kontekstu, u kontek- Vozila vizije su "sletela" u Airport City kao poziv na Bilo mi je mnogo lepo i neobi~no dok sam radila na toj ed to the ground and became something that needs to be planove. Sve dimenzije ovog doga|aja povezene su stu va`nosti ma{tanja. Mi smo ~esto u svakodnevici pritis- osloba|aju}e ma{tanje i radost stvaranja. Istovre- knjizi. Sa Svetlanom Velmar Jankovi} sam dugo godina pri- situated in time and space. ~vrstim nitima. nuti razli~itim obavezama, korporativnim pravilima, egzis- meno, ona su promovisala jedan nov i zna~ajan po- jatelj. Dala mi je rukopis, a kada sam ga pro~itala zaputila The whole project turned out to be an unbelievably good O tome razgovaramo s Marinom Deleon, savetnicom tencijom. Prostor koji sebi ostavljamo da se kreativno slovni poduhvat kompanije vezan za u{tedu energije i sam se sama u sve te prostore koje opisuje u knjizi. Bila flow of differing elements. The very name, Vizila, za PR & komunikacije. izrazimo i da ma{tamo s vremenom se smanjuje. Moje za{titu okoline. Kako do`ivljava{ u~itavanje tvog sam u Vin~i i zami{ljala svet praistorije, {etala sam starim emerged as a "Freudian" slip. I interpreted something that li~no iskustvo i iskustvo ljudi sa kojima sara|ujem jeste stvarala~kog sveta u jednu druga~iju ravan? beogradskim ulicama, bedemima Beogradske tvr|ave, was a typo, or rather grammatical omission, as the fin- [ta je bio tvoj prvobitni zadatak? aktivna borba za pravo na taj prostor. U nekim drugim kru- Nikola Tesla je napisao da je energija svuda oko nas i da posmatrala spomenik knezu Mihailu, i sav taj svet iz ished product, convinced that it fantastically suited what Airport City je kao moj klijent imao potrebu da u nekoj govima ljudi lako zaborave na imaginarne prostore, a to je samo pitanje vremena kada }e ~ovek uspeti da pripoji davnina u meni je o`iveo, kao da sam zaista putovala was meant by vehicles of vision. formi po{alje poruku o onome {to su planirana ulaganja u jeste domen koji u punom smislu re~i oboga}uje na{ `ivot. svoju ma{inu na motor prirode same. Teslina misao je i ini- vremeplovom. Da nisam radila na toj knjizi ne bih danas Lydia's initial feeling was that these vehicles of imagina- energetsku efikasnost. U ovom momentu `eleli smo da Onoliko koliko smo u stanju da budemo luckasti i cijalna misao mojih vizila. Ona mo`da deluju anahrono i tako duboko ose}ala grad u kome `ivim. tion had come from an energetic future originally intimat- ka`emo da se u budu}nosti planiraju ozbiljna ulaganja u kreativni i posegnemo za ne~im {to je izvan standarda, jednostavno, ali sam sigurna da }e im jedno nagove{teno ed by Tesla, which was simply "uploaded" in the context of u{tedu energije u poslovnom kompleksu. To je poruka verujem da toliko i u nekim potpuno prakti~nim i prag- veliko znanje omogu}iti da u budu}nosti zaista polete. Toliko toga si uradila ba{ za decu. Ilustrovala si the message we required. koju je dosta te{ko u~initi prepoznatljivom. Uz to, ACB je mati~nim oblastima `ivota mo`emo da damo vi{e. Re~i Tako to vidim i ose}am. bajke i basne, de~je igrice, mozgalice, Meanings led, for example, "covering" the rubbish bins in u javnosti pozicioniran kao moderan biznis centar a ova Nikole Tesle, Blez Paskala ili Marije Kiri nisu slu~ajni. To su Na ovo pitanje imam i jedan drugi odgovor, a on se ti~e ud`benike. Da li si ti zapravo jo{ uvek Vizila, to us making a link between that which is part of tema sama po sebi nije deo ACB-eovog "hardcore" biznisa. citati koji govore o nekim velikim ljudima koji su prepoz- formi predstavljanja umetnosti. Uobi~ajeni izlo`beni pros- dete? energy efficiency - and that is recycling. That is a good Razmi{ljaju}i o primerenom na~inu da ovo komuniciramo navali vrednost i potrebu da sa~uvaju svoj kreativni pros- tori imaju su`en krug komunikacije, nekako ne odgovara- Jesam. Stvarala{tvo nosi u sebi jednu example of how Vizila are used to send a message that it mogli smo na primer pozvati nekog relevantnog da da tor i prostor sanjanja. U tom prostoru se javljaju mnoge ju duhu i zahtevima vremena. Zato mi povezivanje crtu detinje sebi~nosti. Ali to je is positive to recycle and that can also be pleasant. intervju na tu temu. I to je jedan od oblika kako takva ideje. Volela bih kada bi neko gledaju}i kalendar zastao na potrebe jedne velike kompanije da promovi{e projekat sebi~nost u kojoj nema ni~eg lo{eg. Ja poruka mo`e da se po{alje, mo`da ne toliko zanimljiv, ali minut da "napuni baterije". To je bila ideja koja stoji iza u{tede energije sasvim odgovara kao okvir za komu- se jednostavno sasvim povu~em u ono The Vizila Calendar 2010-2011 includes a series of jedan od mogu}ih. kalendara. nikaciju. Za to kreativno u~itavanje dve naizgled nesrodne {to radim i tada samo to postoji. Radim messages and quotes encouraging creativity. Me|utim, razmi{ljala sam pre svega na koji na~in poruku ravni zaslu`na je Marina Deleon, moja dugogodi{nja pri- iskreno i puna srca. U tome se sastoji Vizila were also inspiring in a different context - in the u~initi zanimljivijiom i prijemi~ivijom. Tako|e, mi smo do Da li si pomi{ljala da ne}ete biti shva}eni? Kako su jateljica i PR kompanije Airport City, koja je prepoznala tu sebi~nost potpunog predavanja. A kao context of the importance of imagining. We are often sada ulo`ili napor da sve {to radimo mo`e da se stavi u ljudi reagovali na vizila? finu nit koja je povezala moj rad i potrebe kompanije. odraslo dete imam potrebu da komuniciram s under daily pressure from different responsibilities, corpo- okvir socijalno odgovornog pona{anja, a u tom okviru je Poruka Vizila je slojevita, ali je istovremeno i razumljiva i mlado{}u. Imam potrebu da prenesem ono {to rate rules and existence issues. The space we reserve to i podizanje svesti o zna~aju i kompleksnosti energetske dopadljiva. Po reakcijama vidim da nismo ostali neshva}eni. Tvoje autorsko ime se naj~e{}e vezuje za ilustracije je lepo, vredno, toplo i dobro. express ourselves creatively and imagine is reducing over efikasnosti. Mislim da svaka moderna kompanija koja U razgovoru s klijentima sam saznala da su Vizila ispala de~jih knjiga. Radila si za vode}e doma}e i inostrane time. My personal experience, and that of people I coop- razmi{lja o tome kakvo }e nam biti sutra ima na~ina da da odli~an "tizer". Ljudi su guglovali vizila, ube|eni da to ime izdava~ke ku}e i organizacije okrenute deci. U tvojoj [ta je tvoj san, {ta bi `elela da ti se ost- erate with, is an active struggle for the right to that space. svoj doprinos ne~emu {to je globalno zna~ajno, a ener- ima zna~enje. profesionalnoj biografiji se, izme|u ostalog, nalaze vari? In other circles people easily forget about imaginary getska efikasnost je globalno zna~ajna za svaki biznis. Kako su nastala tvoja vozila iz ma{te? radovi za UNICEF, Mc Donald's, Kreativni centar, Mo`da zvu~i ~udno, ali moj san se upravo spaces, but this is the domain that enriches our lives in the [ta }e se s Vizilima de{avati u budu}nosti? Po~ela sam da ih crtam pre ~etiri godine. Crtala sam ih Barnes & Noble... [ta bi posebno izdvojila, koji rad ti ostvario. Vizila u Airport city-ju su ono o full sense of the word. Posegla si za nesvakida{njim na~inom promocije zada- Mislim da }e ona sama za sebe stvoriti neki novi prostor. razmi{ljau}i o ne~em sasvim drugom. Zapravo, sve je je doneo najvi{e radosti? ~emu sam ma{tala. Zapravo, volela bih da ih The extent to which we are able to be silly and creative te teme. Kako si do{la na tu ideju? Da li }e biti minijaturna ili ogromna, ne znam. Vidim ih u po~elo u Veneciji, u tom gradu sam do`ivela neku vrstu Radila sam ilustracije knjige za decu Naopako kraljevstvo vidim u tri dimenzije. O tome jo{ ma{tam. and aspiring towards something that is beyond the norm, Kada se rade komunikacijske poruke uop{te, a pogotovo tre}oj dimeniziji i moj san je da prona|emo oblik u kojem Stendalovog sindroma, bila sam insprisana gradom, lepo- (Topsy-Turvy Kingdom) ameri~kih autora Doti i D`o{a I believe we are as capable of giving even more in some kada se radi na nekoj "suvoparnoj" temi verovatno je }e Vizila postati deo ne~ijeg `ivota. tom i op~injena drvenim lutkom Pinokijem. Ne{to me je McDouvel-a. Na{a saradnja, razumevanje i nadopunja- Milena Mihalj~i} completely practical and pragmatic areas of life. The cita- najte`e u~initi te poruke zanimljivim, podsta}i ljudi da o Milena Mihalj~i} 010 011

Kristina Had`i-Tanovi}, Senior Manager - Infrastructure & Procurement, PricewaterhouseCoopers Consulting d.o.o. Ivana Vranjican Environmental Manager Corporate Communications & PR Jelena Mileti}, Senior Consultant - Marketing & Communication, PricewaterhouseCoopers Consulting d.o.o. .Employees in action Leading by example With the theme of energy saving and environmental Continuing the theme of energy saving and environmen- awareness in mind, we spoke to Telenor d.o.o.'s tal awareness, we spoke to staff of ACB resident Price- Environmental Manager, Ivana Vranjican, waterhouseCoopers Serbia about the company's everyday practices aimed at lowering its carbon footprint. Telenor Serbia began implementing Telenor's global climate change programme when it was first Kristina Had`i-Tanovi}, Senior Infrastructure & Procu- launched internationally back in 2008. Ivana rement Manager at PwC Serbia, explains: "when we explains: "In the context of this programme we're relocated to Airport City we endeavoured to follow some focused on several areas: increasing energy efficiency, of PwC' global high standards of energy saving. As part of lowering carbon dioxide emissions, utilising renewable this we invested additionally to install a special thermostat energy, waste management, recycling, engaging and to regulate the temperature and turn off at specific times." educating our staff and customers." This investment alone, Kristina notes, has long term ben- Since 2008, Telenor Serbia has carried out a series of efits that far exceed the high initial investment, in terms activities covering topics and areas related to environ- of saving the environment by saving energy. mental protection. "We started by educating our staff by

The nature of PwC's work ensures that the company uses organising a series of workshops on climate change, glob- Interview a lot of paper, but now they're setting their printers to al warming and problems arising in those areas." double-sided whenever possible: "global research (within Along with the Serbian Energy Efficiency Agency, PwC) concluded that something like 95% of the material Ivana tells Whats Up, Telenor organised a workshop we print is actually 'draft', so it's not necessary to print as for employees on the topic of energy efficiency and single-sided…" PwC Serbia is also proud of the fact that it has recy- koja }e se baviti "zelenim" pitanjima i mi smo ih, naravno, increasing that efficiency in Serbia. Some clients, though, are keen to receive reports that cled outdated electrical equipment for many years, podr`ali ... Tako smo napravili grupu od 15 ljudi zaintreso- Telenor Serbia is exerting efforts internally to lower its Interview visibly save paper. "The European Union has a tenden- but Kristina notes that technology has often limited vanih za organizovanje nezavisne kampanje unutar PwC environmental impact and that of its employees, but cy to encourage us to save on material, so for instance the opportunity to recycle. "I think this is still a rarity Srbija." is also focused on external efforts engaging its cus- we know that a report for them can be submitted now, but it's something we've really been careful about Kampanja je zapo~ela interno, `ele}i da ostane na tomers and all partners included in the sector. without margins, double-sided, the humbler the bet- and it was easier to find someone wanting to recycle car- lokalnom nivou i da izbegne korporativne veze. Tim je "We're focused on three parts: the Green Network - basi- ter," explains PwC Serbia's Jelena Mileti}. tridges, mobile phones, computers etc., than to find those prvo obavio ad hoc istra`ivanje i odlu~io se da cally Telenor d.o.o.'s telecommunications network; Green PwC Serbia's in-house daily practices are also designed to willing to recycling what was, to them, a small amount of zapo~ne sa kampanjom "Samo recite NE plasti~nim Office - environmentally and cost effective way of work; save energy. Computers and printers are set to sleep mode paper…Technology was an obstacle to that", with existing kesama" - tako {to }e dizajnirati i praviti eko-kese Green Miles, which primarily relates to our haulage; when not in use; night-watchmen and staff are encour- technology previously unable to recycle shredded paper. koje }e zaposleni nositi kad obilaze klijente ili idu u As part of the Green Network programme we conducted aged to turn off lights after meetings or when vacating "Some things we are practically forced not to do because kupovinu. Ta prva kampanja, obja{njava Jelena, a series of initiatives that saw us reduce the number of rooms; emails carry standard "think before you print" and it's not possible for us, but we do that which we are able uklju~ivala je i razli~ite elektronske poruke u cilju servers, replace some old components that had poor "save energy" messages; ceramic mugs and glasses are pre- to - that's also why we came upon the idea for our own podizanja svesti zaposlenih {to se ti~e celokupnog energy efficiency with some new more energy efficient ferred to plastic glasses in the office; business cards are internal action and carried it out. And I must say that, con- domena ~ovekove okoline. ones and thus reduce carbon emissions. This year, in the made of recycled paper as standard and other promotion- sidering this isn't part of our professional area, top man- "Imali smo razli~ite mini-fimove, posteri su ka~eni oko context of the Green Network, we completed a pilot proj- al and informative publications are also made of recycled agement accepted it very well, supporting our staff initia- kancelarija, svako ko je zainteresovan mogao je da svrati ect to construct a base station with a hybrid power supply paper where possible. Kristina admits: "those are small tive and providing a lot of financial and moral support." i da se bolje informi{e, pravili smo bro{ure, na reciklir- system. This is the first base station of its type in Serbia, steps, but we really think that if we all take them it will nanom papiru - razume se, a na temu: [ta sve mo`emo using solar and wind energy." contribute greatly and lead to change…These are initia- u~initi kao prvi korak u za{titi ~ovekove okoline." The new station is located in the Vojvodina Muni- their old mobile phones to our shops and later we sent U okviru teme {tednje energije i svesti o o~uvanju tives we have been carrying out for years." Nastavljaju}i da pi{emo na temu {tednje energije i svesti Ovaj tim, koji prati i daje doprinos globalnoj kampan- cipality of Kovin and Telenor is hopeful that, following them for recycling. In that first wave we collected around okoline, razgovarali smo sa Ivanom Vranjican, All of these are part of PwC's global policies, but local o potrebi o~uvanja okoline, razgovarali smo sa zaposleni- ji PwC-a pod nazivom "Stalo nam je - zato dajemo" confirmation testing, the programme will lead to sig- 75,000 old telephones, equating to around eight tonnes of menad`erom za `ivotnu sredinu kompanije Telenor employees have also shown interest and motivation ma PricewaterhouseCoopers Srbija, jednog od stanara tako|e `eli da uti~e i na privatni `ivot svojih nificant monthly savings: "300 kWh monthly, equating material recycled. This possibility still exists for anybody to d.o.o to tackle green issues. As Jelena explains, "…the staff ACB-a, o svakodnevnoj praksi ove kompanije usmerenoj zaposlenih spajaju}i njihov "zeleni" poriv u kancelariji to around 2.6 tonnes of carbon dioxide annually, calculat- bring their old mobile phones to our shops for recycling." at the Belgrade office launched their own initiative to na smanjenje "karbonskog otiska". sa "zelenim" porivom kod ku}e tako {to ih podsti~e da ed with around 30% of electricity produced by renewable This year has seen all of Telenor's companies world- Telenor Srbija je po~eo da primenjuje Telenorov glob- form a group to tackle such issues and we, of course, wel- koriste {tedljive sijalice, isklju~uju aparate kada nisu u sources." wide introduce a system of environmental manage- alni program klimatskih promena jo{ 2008. godine, comed this… So we formed a group of 15 people inter- Kristina Had`i-Tanovi}, vi{i menad`er odeljenja Infra- upotrebi (a ne da samo prebace televizore na "stand- Within the Green Office concept, Ivana notes: "We ment in accordance with the ISO 14001 standard. This odmah po{to je on lansiran u svetu. Ivana obja{njava: ested in organising an independent campaign within PwC struktura & Nabavka u PwC Srbija, obja{njava: "Kad by") i, kona~no, da se po~nu da koriste odr`ive izvore introduced compulsory double-sided printing in our offices, has ensured a more systemic approach to environ- "U kontekstu ovog programa usredsredili smo se na neko- Serbia." smo se preselili u Airport City trudili smo se da pratimo energije. which has so far reduced paper usage by around 10%. This mental protection, allowing the company to monitor liko oblasti, a to su: pove}anje energetske efikasnosti, The campaign was launched internally and sought to visoke standarde u {tednji energije koje na{a kompanija Kristina prime}uje: "Na{ rad na lokalnom nivou sa year we also introduced bins for waste separation at our the environmental impact of all activities, services and smanjenje emisije ugljen dioksida, kori{}enje obnovljivih remain local and avoid corporate connections. The sprovodi svuda u svetu. U tom cilju ulo`ili smo dodatna zaposlenima usredsredio se isklju~ivo na za{titu okoline, a headquarters here in New Belgrade and educated our products. izvora energije, upravljanje otpadom, recikliranje, team first conducted ad hoc research and opted to sredstva da bismo instalirali specijani termostat koji reg- ovo je jedna od njenjih grana. Slu~ajno, na{a kampanja se employees about the vital importance of good waste man- The new system will also help Telenor assess the envi- anga`ovanje i edukacija na{ih zaposlenih i klijenata." start with a "just say no to plastic bags" campaign, uli{e temperaturu i isklju~uje potro{nju kad je to potrebno. zove "I cycle - do you recycle?" - (Ja vozim bicikl - cikliram, agement and primary separation as a first step that's crucial ronmental friendliness of its partners: "in terms of some Od 2008. godine, Telenor Srbija je sproveo niz designing and making eco-bags for staff to carry when "Samo ova investicija, ka`e Kristina, ima dugoro~ne koristi kru`im - da li ti reciklira{?; Ja radim - da li ti preradjuje{?) to the waste's further treatment and recycling." of our suppliers and partners, we'll definitely take care in aktivnosti pokrivaju}i razli~ite teme i oblasti u vezi sa visiting clients or shopping. That first campaign, Jelena {to se ti~e o~uvanja ~ovekove okoline kroz {tednju energi- Kampanja uklju~uje i {tampani materijal u kome se Telenor Serbia has gradually increased the amount of the supply chain to gauge the environmental impact of za{titom ~ovekove okoline. "Po~eli smo sa edukacijom explains, included various emails to raise staff aware- je a one uveliko prevazilaze visoku po~etnu investiciju". obja{njava {ta je karbonski otisak i nude se saveti waste it recycles since the start of the climate change the products and services we acquire and use that as an zaposlenih, tako {to smo organizovali serije radionica na ness regarding the whole environment domain. "We Priroda posla PwC-a nala`e veliku potro{nju papira, ali kako da se on smanji. Tim je tako|e promovisao "Dan programme back in 2008. That year Telenor recycled important aspect of the acquisition process." temu klimatskih promena, globalnog zagrevanja i proble- had various mini flash films, posters were mounted sada se, kada god je to mogu}e, {tampa obostrano: bez automobila", slao podsetnike za "Dan zemlje" za- 13% of the waste it generated. A year later it recycled Telenor is implementing such new standards and ma koji proisti~u iz tih tema." around offices, anybody interested could come along and "Globalno istra`ivanje je pokazalo da je oko 95% materi- poslenima i na kraju uspeo i da u kancelarije postavi 53% and this year's total is likely to be even higher. norms to ensure it keeps ahead of the local legal sys- Zajedno sa Agencijom za energetsku efikasnost Srbije, get better informed and we made brochures, on recycled jala koji se {tampa u stvari 'radna verzija', tako da nije posebne kante za recikliranje. Ivana admits that Serbia's changing legislation is also tem that is itself changing to conform to EU norms, Telenor je organizovao radionicu za zaposlene na temu paper of course, offering short summaries of what we can neophodna jednostrana {tampa ..." Jelena dodaje: "Mi tako|e ohrabrujemo ljude da odla`u a factor: "in parts of this we are also obliged by the new but the company is primarily seeking to raise aware- energetske efikasnosti i mogu}nosti da se ona u Srbiji do as some first steps in environmental protection." Neki klijenti, ~ak, `ele da primaju izve{taje koji vidno otpatke u te posebne kante i, po{to smo suvi{e mali da laws adopted by our country in 2009 - the Law on Waste ness at all levels. This year the company marked both pove}a, rekla je Ivana za Whats Up. The team, which follows and contributes to PwC's {tede papir. "Evropska Unija ima tendenciju da nas sve sami organizujemo, udru`ili smo snage sa Airport Management and Law on Managing Packaging and Earth Day and An Hour for Our Planet, turning off Telenor Srbija ula`e velike napore da interno smanji global 'We Care We Share' campaign, sought also to ohrabruje da {tedimo materijal, tako da, na primer, City-jem i tako u~estvujemo u njihovom programu recik- Packaging Waste. As such, in order to management waste lights at Telenor premises and handing out plant lo{e uticaje na okolinu kako same kompanije, tako i impact on the private lives of staff, coupling their znamo da izve{taj koji im {aljmo mo`e da bude bez la`e. Nadam se da }e biti jo{ mogu}nosti da doprinesemo well we must act in accordance with our laws, as well as seedlings to employees. Ivana says: "we definitely have svojih zaposlenih, ali se anga`uje i eksterno, trude}i se 'Green in the office' drive with a 'Go green at home' margina i obostrano {tampan, {to skromniji - to bolje", ovoj stvari i na druge na~ine." making some internal changes leading to good waste to work constantly on raising awareness. In addition to da na ovaj na~in uti~e i na svoje klijente i sve partnere campaign, encouraging staff to use energy saving obja{njava Jelena Mileti} iz PwC Srbija. PwC Srbija je tako|e ponosan na ~injenicu da ve} god- management practices." our educational activities for employees through those iz ovog sektora. light bulbs, turn off devices when not in use and not Unutra{nja dnevna praksa PwC Srbija tako|e je inama reciklira zastarelu elektronsku opremu, ali Virtually all of Telenor's initiatives carried out here are workshops, we have also given our staff energy saving "Fokusirani smo paralelno na tri pravca od kojih je prvi simply switch TVs to 'standby', as well as switching to osmi{ljena tako da {tedi energiju. Kompjuteri i printeri su Kristina dodaje da tehnologija ~esto ograni~ava developed at the local level, but the company does light bulbs and turned off lifts to demonstrate energy sav- Zelena Mre`a - u osnovi, telekomunikaciona mre`a sustainable energy sources. pode{eni na "sleep mode" kada nisu u upotrebi; no}ni mogu}nosti recikla`e. have a global climate change strategy: "our mission is ing. Similarly, we enable staff to use our corporate bicy- Telenora d.o.o; drugi je Zelena kancelarija - koja se bavi Kristina notes: "all of this local level work with our staff ~uvari su zamoljeni da ugase svetla posle sastanaka ili "Mislim da je to jo{ uvek redak slu~aj, ali to je ne{to o the creation of a sustainable society through long-term cles - initially in Belgrade, then later in our regional cen- ekolo{kim i ekonomi~nim na~inpm rada, a tre}i, Zelene has concentrated exclusively on environmental protection kada su prostorije prazne; poruke poslate elektronskom ~emu smo se zaista vodili brigu. Me|utim, bilo je lak{e goals, which are lowering the intensity of carbon emis- tres of Novi Sad and Ni{. Employees can apply and reserve milje, primarno se odnosi na pitanje prevoza. Kao deo pro- and this is a branch of that. Incidentally, our campaign is po{tom sadr`e standardne poruke tipa "razmislite pre prona}i nekoga ko je spreman da reciliklira kertrid`e, sions up to 2017 by 40% compared to 2008 levels and these bikes to use for their journey to and from work… In grama Zelena kancelarija, sproveli smo seriju inicijativa called "I cycle - do you recycle?"." nego {to ot{tampate" ili "{tedite enegriju"; ne podr`ava se mobilne telefone, kompjutere i sli~no, nego nekoga ko our other long-term goal is developing solutions that help this way we have motivated our employees not only to tokom kojih smo smanjili broj servera, zamenili neke stare The campaign includes printed material explaining upotreba plasti~nih ~a{a i {olja u kancelarijama, ve} se recilkira papir ako im se u~ini da koli~ina nije dovoljno our users to lower their carbon emissions and thereby use the corporate bikes, but to ride their own bikes to komponente koje su bile energetski neefikasne novima i what a carbon footprint is and offering advice on how koriste kerami~ke; vizit karte se standardno prave od velika. Dakle, tu je tehnologija bila prepreka, jer ranije lower their energy consumption". work. This is already noticeable - even some of our exec- efikasnijima i tako smanjili emisiju ugljenika. Ove godine, u to lower yours. The team also promoted 'car free day', recikliranog papira kao i ostale promotivne i informativne nije bilo mogu}e reciklirati iseckani papir. Raising awareness and changing the habits and utive directors ride to work." kontekstu Zelene mre`e, zavr{ili smo pilot projekat kon- sent 'Earth Day' reminders to staff and eventually publikacije, kada god je to mogu}e. Kristina priznaje: "To "Poneke stvari smo prakti~no prisiljeni da ne radimo iako behaviour of individuals is one of the most difficult Telenor plans to continue its drive to lower its carbon strukcije bazne stanice sa hibridnim sistemom napajanja. managed to place special bins for recycling in offices. su mali koraci, a li mi zaista mislimo da, ako ih svi prak- `elimo, jer su neizvodljive, ali zato radimo ono {to aspects of the process, "which is why we are constantly footprint, with more workshops and tangible ecologi- Ovo je prva bazna stanica ovog tipa u Srbiji koja koristi Jelena adds: "we also encourage people to separate tikujemo, mo`emo mnogo doprineti i dovesti do promene mo`emo - zbog toga smo iza{li sa idejom o svojoj inter- working on raising awareness and education, in order to cal goals on the horizon: "we'll carry out analysis of the energije sunca i vetra." everything in those bins that doesn't have to be shredded ... Ovakvu praksu u PwC-u sprovodimo ve} godinama." noj akciji i sproveli smo je. S obzirom da ove aktivnosti contribute to people realising how important it is to lower consumption of electricity at our premises. This will not Nova stanica se nalazi u Vojvodini, na teritoriji and, because we're too small to organise everything our- Sve ovo spada u globalnu strategiju PwC-a, ali i lokalni nisu deo na{e profesionalne oblasti, moram da istaknem their environmental impact and care for their environment only look at electrical energy, but all forms of energy and op{tine Kovin, a Telenor se nada da }e, po{to pro|e selves, we joined forces with Airport City, thus we partic- radnici su tako|e pokazali interesovanje i motivaciju da ih je na{ glavni menad`ement veoma dobro primio, and their children's future." natural resources used on a daily basis. On the basis of period testiranja, ovaj program dovesti do zna~ajnih ipate in their recycling programme and I hope there will da se pozabave pitanjima o~uvanja okoline. Kao {to podr`ao inicijativu zaposlenih i obezbedio mnogo finansi- Ivana notes that prior to the launch of the climate this analysis we will be able to see where we can lower u{teda na mese~nom nivou: "300 kWh mese~no, {to be other opportunities to contribute to the whole issue in Jelena obja{njava, ..."zaposleni u beogradskoj kancelariji jske i moralne podr{ke." change programme, Telenor Serbia ran its own cam- consumption of natural resources and thus lower our pribli`no odgovara koli~ini od 2,6 tona ugljen dioksida some other way." PwC-a lansirali su sopstvenu inicijativu da oforme grupu Mark Pullen paign to promote the recycling of old mobile tele- environmental impact." godi{nje, ra~unaju}i sa oko 30% elektri~ne energije phones. "We enabled our users and anybody else to bring dobijene iz obnovljivih izvora." 012 013

okolinu i da se povede briga o svom okru`enju i sistem koji im prodajete da ko{ta u startu. Koliku u{tedu Mislim da se u takvim stvarima mora po~eti od deteta i budu}nosti svoje dece." mo`e da donese u drugom koraku to nije u fokusu. od svoje ku}e da bi se stvari menjale nabolje, a tek onda Ivana dodaje da je, jo{ pre po~etka Programa kli- ih preneti i na svoju okolinu. Staro pravilo je da bismo matskih promena, Telenor Srbija vodio sopstvenu A dobar sistem za upravljanje mo`e da obezbedi veliku po{tovali pravila neko treba da nas lupi po d`epu, jer to kampanju kako bi promovisao recikliranje starih u{tedu energije. Kod nas bi po procenama moglo da se najvi{e boli i za ve}inu je tako. Sve te akcije koje su mobilnih telefona. "Omogu}ili smo korisnicima, ali i tro{i 20 - 30 odsto manje energije, a samo upravljanjem zapo~ele nisu za`ivele {ire, na`alost ne vidim ni jednu ostalima, da u na{e prodavnice donesu svoje stare tele- energijom bar desetak procenata. Zna~ajne u{tede sveobuhvatniju kampanju za razvrstavanje sme}a i fone koje smo kasnije slali na recikla`u. U tom prvom tala- posti`u se uz pomo} izolacije ili samog koncepta grejan- ekologiju. Ja to definitivno ne vidim osim u ACB-u. su sakupili smo oko 75 000 starih telefona, {to odgovara ja. Isplativost je posebna pri~a. Kod velikih investicija Pri~amo, pri~amo, ali smo poprili~no tvrdoglavi i na`alost koli~ini od oko 8 tona recikliranog matrijala. Ova investitori ne gledaju mnogo na isplativost. te{ko odustajemo od starih navika. mogu}nost jo{ postoji i svako mo`e da donese svoj stari telefon na recikliranje u bilo koju od na{ih prodavnica." U Srbiji sve stvari moraju da krenu od dr`ave jer to ne}e Darko Joci}, programmer, Banca Intesa Ove godine su sve Telenor kompanije {irom sveta pred- niko sam da uradi. Ovde je koncept postavljen na Sunny side - ACB stavile sistem ekolo{kog menad`menta u saglasnosti sa otvorenom tr`i{tu pod pretpostavkom da }e se sve preko ISO 14001 standardom. Ovo }e, u jo{ ve}oj meri, tr`i{ta regulisati, a tu spada i pri~a o energiji. Ali dok god tehni~ka ili za pi}e. Mislim da bi i cene energenata morale The setting in which one works says everything about obezbediti sistematski pristup za{titi okoline, dr`ava dr`i nisku cenu energije mo}i }e svako i da je da se prilagode tr`i{nim uslovima i da svaki potro{a~ pla}a how to maintain a working environment. Airport City is omogu}avaju}i da kompanija nadgleda kakav uticaj na pla}a bez obzira na efikasnost sitema koji ima i ne}e biti po potro{nji. a truly beautiful environment. Here you can't see any lit- okolinu imaju sve njene aktivnosti, usluge i proizvodi. potrebe da posegne za ve}im u{tedama. ter anywhere, all public areas are well maintained and so Ovaj novi sistem }e tako|e pomo}i Telenoru da Problem je u tome {to smo mi navikli u nekim drugim vre- it's pleasant to work in this environment. proceni koliko su njegovi partneri ekolo{ki svesni: "[to Na kratak rok ne vidi se jasan profit za privatne investi- menima da rasipamo energiju i niko ne razmi{lja da li se ti~e na{ih dobavlja~a i partnera, sasvim sigurno }emo tore da ula`u u energetsku efikasnost i onda mora neko ostavlja svetlo za sobom. There are also internal rules, e.g. not leaving lights on in se pobrinuti da se u lancu nabavke procenuje {tetan uti- da ih natera da to urade. Ili preko nekih fondova gde }e vacant areas. We have more space in which to work, so caj na okolinu proizvoda i usluga koje koristimo, kao bitan da im se pomogne i stimuli{e ili nekim regulatornim Kada se budu privatizovale velike dr`avne firme mora}e there's no need for a light to be on in a part where no aspekt procesa nabavke." merama kojima je mogu}e ljude obavezati da to rade. A biti i efikasnijih presuda za neplati{e. Doga|a se da oni koji one is working. Everything is well organised in ACB itself. Telenor primenjuje ove nove standarde i norme kako to su stvari koje su u socijalisti~koj Jugoslaviji funkci- najvi{e duguju pro|u neka`njeno. There are no dark areas; all parts of the building are pret- bi i{ao ispred lokalnog pravnog sistema, koji se menja onisale prili~no normalno osamdesetih godina. ty well sunlit, so that the side in shade also has plenty of kako bi se prilagodio EU standardima, ali tako|e pri- Verujem da je jedini pravi lek pravilna i pravovremena light - I presume that this is also a way energy savings are marno te`i da podigne nivo svesti na svim planovima. Naravno da i sada postoje standardi za dozvoljene gubitke edukacija. Mada je vandalsko pona{anje kod nas na`alost achieved. In my office everybody sits around the edges Ove godine kompanija je obele`ila Dan zemlje , energije prilikom izgradnje objekata, zna se koliki su dozvo- navika. Deponija nikne dva dana po{to je prethodna of the room. Nobody sits in the middle, thus we all have tako|e je u~estvovala u akciji Jedan sat za na{u plan- ljeni gubici toplote na prozorima, zidovima, itd. Postoje i uklonjena, kontejneri se pale, nehotice ili namerno … plenty of daylight, which is really pleasant for work. etu isklju~uju}i svetla u Telenorovim prostorijama i ma{inski standardi ali se na`alost ne primenjuju. Ne pri- poklanjaju}i sadnice svojim zaposlenima. menjuju ih ve} projektanti ili se u projektu primene a onda Ipak ljudi se menjaju, ali polako. Pravila pona{anja se This is not my first workplace, but I can say that it's my Ivana ka`e: "Sasvim je sigurno da neprestano moramo da se kod izvo|enja zaborave, jer to niko ne proverava. moraju uvoditi u pravom smislu re~i. Kao ovde kod vas. best workplace to date and that working in such a place radimo na porastu nivoa svesti. Uz na{e edukativne is a pleasure. aktivnosti za zaposlene kroz pomenute radionice, pok- Pored toga kod nas postoji jo{ jedan veliki problem: izme|u Maja Banduka, human resources department, lonili smo im {tedljive sijalice i isklju~ili liftove kako bismo 22 i 25 % gubitka na mre`i Elektroprivrede Srbije. UniCredit Bank When we talk about energy efficiency in our country it's U okviru koncepta Zelena kancelarija, Ivana ka`e: " otpadom moramo da radimo u skladu sa na{im zakoni- demonstrirali {tednju energije. Uz to, omogu}ili smo a fact that new technologies often raise suspicion, Uveli smo obavezno dvostrano {tampanje u kancelarija- ma, kao i da napravimo neke interne izmene koje vode ka zaposlenima da koriste kompanijske bicikle - prvo u Sr|an Radivojevi}, journalist, I have no complaints for ACB because people do not see their effect immediately. They ma i do sada smo smanjili potro{nju papitra za oko 10%. praksi dobrog upravljanja otpadom." Beogradu, a onda i u na{im regionalnim centrima u TV Kragujevac (RTK) Awareness of energy efficiency does not exist in our require lots of investment and somehow people here Ove godine smo tako|e uveli kante za separaciju otpada- Iako su prakti~no sve Telenorove inicijative koje su Novom Sadu i Ni{u. Zaposleni mogu da se prijave i da Education is the only remedy country, but in the building where I work everything is always opt for the cheapest option. ka u na{em sedi{tu, ovde na Novom Beogradu i podu~ili ovde sprovedene, razvijene na lokalnom nivou, kom- koriste ove bicikle za dolazak i povratak sa posla... Na ovaj OK. We also abide by the rules that should be respected However, in the long term it's noticeable that, for exam- svoje zaposlene o vitalnom zna~aju dobrog upravljanja panija ima i globalnu strategiju u vezi sa klimatskim na~in, ne samo da smo motivisali ljude da koriste This is the first time I've been to ACB and I came as a vis- when it comes to ecology and energy efficiency. As such, ple, significant savings in heating areas can be achieved otpadom i o primarnoj separaciji kao prvom koraku koji je promenama: "Na{a misija je stvaranje odr`ivog dru{tva Telenorove bicikle, ve} i da svojim biciklima dolaze na itor with my wife, who has a business meeting. ACB I don't have any specific complaints for Airport City. simply with the help of isolation. This cannot be seen by klju~an za dalje faze, sve do recikliranja." kroz dugoro~ne ciljeve koji do 2017. godine smanjuju posao ... Ta pojava je ve} primetna - ~ak i neki od na{ih looks very pretty and monumental. the first bill, but when one calculates savings over the Od po~etka Programa klimatskih promena 2008. koli~inu emisije ugljendioksida do 40% u pore|enju sa izvr{nih direktora ovako dolaze na posao." Here we also comply with our own internal regulations, course of a year it becomes obvious that investing in such godine, Telenor Srbija je postepeno pove}avao koli~inom iz 2008. godine. Na{ drugi dugoro~ni cilj je Telenor planira da nastavi trud na smanjenu svog "kar- With regard to energy efficiency, it's high time we got e.g. turning off the air conditioning when we leave the things makes sense, while that generally doesn't need to koli~inu otpada koju reciklira. Te godine reciklirano je razvijanje re{enja koja }e pomo}i na{im korisnicima da bonskog otiska" jo{ ve}im brojem radionica uz opipljive involved in global flows and movements to raise energy office, closing the windows, after five pm everything has be some sort of high technology investment. 13% posto kompanijinog otpada, slede}e godine ve} snize procenat svoje emisije ugljendioksida i time smanje ekolo{ke ciljeve na horizontu: "Napravi}emo analizu efficiency, as Serbia lags behind the world in this respect. to be in its place and properly stored etc. The sorting of 53% a ovogodi{nji procenat }e izgleda biti jo{ ve}i. potro{nju energije." potro{nje energije u na{im prostorijama. Ona se ne}e The situation is similar with alternative energy sources. waste at ACB is a positive thing and the Vizila activity, Ivana priznaje da je su promene zakona u Srbiji bile Porast nivoa svesti i promena navika i pona{anja na baviti samo elektri~nom energijom ve} svim vrstama Solar energy is just starting to be used here and there, like everything else linked to creative energy, is excel- olak{avaju}i faktor: "U nekim delovima obavezuju nas i li~nom nivou je jedan od najte`ih aspekata u ovom energije i prirodnih resursa koji se svakodnevno koriste. wind power is more pronounced in Vojvodina, but the lent... I really have no complaints for ACB. novi zakoni koje je na{a zemlja usvojila 2009. godine - procesu, "Zbog toga neprestano radimo na pove}anju Na osnovu te analize utvrdi}emo gde mo`emo da sman- Ko{ava (south-westerly wind) could, for example, be har- Zakon o upravljanju otpadom i Zakon o ambala`i i nivoa svesti i na edukaciji, kako bismo doprineli da ljudi jimo potro{nju prirodnih resursa i da tako smanjimo nessed very well in Belgrade. I think that such matters must begin with the child and ambala`nom otpadu. Naravno, da bismo dobro upravljali razumeju koliko je va`no da se smanji {tetan uticaj na {tetan uticaj na okolinu." MRP home in order for things to change for the better, and only The best way to save is to hit people's wallets. In then will they transfer to their surroundings. The old rule is Kragujevac they have already introduced a difference in that in order for us to respect the rules we have to be hit prices of water, depending on whether it's 'technical' or in the wallet, because that's the most painful and for the drinking water. I think energy prices would have to be majority it is. All of the actions that have been launched adapted to market conditions and that each consumer have failed to become broader; unfortunately, I don't see would have to pay according to their consumption. a single comprehensive campaign for sorting waste and ecology. I definitely don't see that anywhere except at The problem is that, in some other times, we got used to ACB. We talk and talk, but we are pretty stubborn and, wasting energy and nobody even thinks about whether unfortunately, it's tough for us to break from old habits. Darko Joci}, programmer, Banka Intesa People talk... they left the light on behind them. Sun~ana strana - ACB Ivan Novakovi}, investors don't pay much attention to cost effectiveness. Of course there are existing standards for permitted lev- When they privatise large state enterprises there will Ambijent u kome se radi govori sve o tome kako se Intelligent Facilities Director - Telelink Everything in Serbia must begin with the state, as nobody els of energy loss during construction projects; it is com- have to be an effective judgement for defaulters. What odr`ava neka radna sredina. Airport City je zaista lepo Energy wastefulness will do it on their own initiative. Here is a concept placed on mon knowledge how much (heat) is permitted to be lost happens is that the most indebted go unpunished. okru`enje. Ovde ne mo`ete videti sme}e nigde, sve the open market with the assumption that everything will through windows, walls etc. There are also machinery javne povr{ine se dobro odr`avaju tako da je prijatno Company Telelink is engaged in automation and building be regulated via the market, which also includes the ener- standards, but unfortunately they aren't applied. Either I believe that the only real remedy is correct and timely raditi u takvom okru`enju. automation, while energy efficiency is our speciality. This gy story. However, as long as the government keeps the project engineers don't apply them or they are applied training, although delinquent behaviour in our country is is still only in the discussion phase in our country and cost of energy low everybody will be able to pay, regard- within the project application and then forgotten during an unfortunate habit. Dumps appear just a couple of Postoje i interna pravila npr. da se svetlo ne ostavlja tamo there still doesn't appear to be a clear need for this func- less of the effectiveness of the systems they have, and there implementation, as no one checks. days after the previous one has been removed; street gde nikoga nema. Mi imamo ve}i prostor u kome radimo tion. It's clear to people that one needs something to will be no need to resort to gaining greater savings. bins are burnt out, accidentally or intentionally etc. tako da nema potrebe da svetlo bude upaljeno u delu manage, that somebody must turn on the heating or There is another big problem here: losses of between 22 gde niko ne radi. U samom ACB-u je sve dobro organi- ventilation, that there must be some kind of system to and 25 percent sustained by the Electric Power Industry Nevertheless, people are changing, albeit slowly. Rules of zovano. Nema mra~nih prostora, svi delovi zgrade su perform those tasks, but how that will function effective- of Serbia network. conduct must be introduced in the strict sense, as they pril~no osun~ani tako da i ona strana koja je zatamnjena ly - that's still thinking far ahead. are here with you (at ACB). ima dosta svetla-pretpostavljam da se i na taj na~in Ivan Novakov}, posti`u u{tede energije. U mojoj kancelariji svi sede po This means that when carrying out tangible projects Intelligent Facilities Director - Sr|an Radivojevi}, novinar Maja Banduka, odeljenje ljudskih resursa, obodu, niko ne sedi u sredini, ~ime svi imaju dovoljno recently there have been virtually no requirements relat- direktor kompanije Telelink TV Kragujevac (RTK) Unikredit banka dnevnog svetla {to je stvarno prijatno za rad. ed to enhancing energy efficiency. We offer them that Energetsko rasipni{tvo Za ACB nemam zamerke option ourselves, alongside that which we would have Edukacija je jedini lek Meni ovo nije prvi radni prostor ali mogu da ka`em da je sold them anyway. It is an unusual situation, because Kompanija Telelink se bavi automatikom i bilding Prvi put sam u ACB-u i do{ao sam kao posetilac sa supru- Svest o energetskoj efikasnosti ne postoji kod nas, ali u najbolji do sada i da rad u ovakvom prostoru predstavlja very few people here see a clear economic reason to save automatikom, a energetska efikasnost nam je specijalnost. gom koja ima poslovni sastanak. ACB izgleda ba{ lepo i zgradi u kojoj radim sve je OK. Mi se pridr`avamo prav- zadovoljstvo. energy. This is most evident with investors - their first O tome se jo{ uvek samo pri~a kod nas i jo{ se ne vidi jasna monumentalno. ila koja bi trebalo da se po{tuju i {to se ti~e ekologije i Kada pri~ano o energetskoj efikasnosti kod nas ~injenica and only interest is how much the system you're selling potreba za ovom funkcijom. Ljudima je jasno da neko treba energetske efikasnosti. Tako da konkretno za Airport City je da nove tehnologije ~esto izazivaju podozrenja jer ljudi them will cost initially. How much it will save, as a second ne~im da upravlja, da neko mora da uklju~i grejanje, venti- [to se ti~e energetske efikasnosti krajnje je vreme da se nemam zamerke. ne vide njihov efekat na prvom koraku. One zahtevaju step, isn't in focus. laciju , da mora da postoji neki sistem koji }e to raditi, ali uklju~imo u globalne tokove i pokret podizanja energetske dosta investicija i nekako ljudi kod nas uvek idu na naj- In the short term there doesn't appear to be clear profit kako }e to efikasnije da radi - to je jo{ daleko razmi{ljanje. efikasnosti jer Srbija u tom pogledu kaska za svetom.Sli~no Mi se ovde pridr`avamo i na{ih internih propisa,npr. kad jeftiniju varijantu. And a good control system can provide huge energy sav- for private investors to invest in energy efficiency and so je i sa alternativnim izvorima energije. Solarna energija tek napu{tamo kancelariju gasi se klima, prozori se zatvara- ings. Here in Serbia, according to estimates, energy con- somebody has to coerce them into doing so. Otherwise To zna~i da kada radimo konkretne projekte skoro i da po~inje tu I tamo da se koristi, vetar ne{to vi{e posebno u ju, posle 5 sati popodne sve mora da bude na svome Ali, na dugoro~nom planu se vidi da na primer u zagre-

PEOPLE TALK ... Razgovori u Aveniji / OCTOBER 2010 / OCTOBER u Aveniji ... Razgovori PEOPLE TALK sumption could be cut by 20 - 30 percent, and energy (this could be done) via some funds that will assist and nemamo zahteve vezane za podizanje energetske efikas- Vojvodini, ali bi ko{ava na primer mogla veoma dobro da mestu i ostavljeno kako treba itd. Separacija sme}a u vanju prostora mogu da se ostvare zna~ajne u{tede samo management alone would yield savings of at least ten stimulate them or some regulatory measures making it nosti. Mi ih sami nudimo uz ono {to bismo ionako prodali. se iskoristi u Beogradu. ACB-u je pozitivna stvar i akcija Vizila kao i sve {to se ti~e uz pomo} izolacije. To se ne mo`e videti na prvom percent. Significant savings are achieved with the help of possible to oblige people to do it. And these are things To je neobi~na situacija jer veoma malo ljudi kod nas vidi kreativne energije je sjajno…Zaista za ACB nemam ra~unu, ali kad se sabere za godinu dana koliko se insulation or the actual concept of heating. Profitability is that functioned quite normally in the in socialist jasan ekonomski interes u {tednji energije. To se najbolje Najbolji na~in za {tednju jeste udar po d`epu. U Kra- nikakvu zamerku. u{tedelo vidi se da ima smisla ulagati u takve stvari, a to a different story. When it comes to large investments, Yugoslavia of the '80s. vidi kod investitora - njih najpre i jedino zanima koliko }e gujevcu je ve} uvedena razlika u cenama vode, da li je ~esto i ne mora biti neka visoka tehnologija. 014 015

Photo story ACB u slici 22nd september 2010

present this special segment of old metal crafts, which NEW FORMS FOR A LOCAL BRAND 4th Science Festival 17.-18.decembar Belgrade Events grew out of the tragic historical circumstances of the Rakia is the most well-known drink in Serbia - alongside 3rd - 5th December Info: www.invino.rs Dogadjanja u na{em gradu Ottoman occupation of the Balkans. The exhibition will this drink the nation celebrates births, marriages, baptisms MEETING OF LAYMEN & SCHOLARS present around 100 goblets from the collections of and successes, whilst also seeking its aid to console and The Belgrade Festival of Science aims to establish com- City New Year's Eve Celebrations 51st October Salon Serbian museums and private collectors, most of which complain. A team of young people from the Rakia Fest munication between the public and professional institu- 31st December October - 15th November will be shown publicly for the first time. organisation and Rakia Bar will present the best and high- tions that rarely have the opportunity to present the THE CITY AS A CONCERT STAGE NIGHT BECOMES US Izlo`ba - Srebrne ~a{e u Srbiji od 16. do 18.veka est quality selection of Serbia's traditional brandy at many important scientific achievements of everyday life to a New Year's Eve celebrations on city streets and squares Muzej primenjene umetnosti events, to be held both at home and abroad. The Belgrade wider audience. The festival offers every visitor the are an exciting and jubilant occasion. And Belgrade tra- The 51st October Salon, the largest international exhibi- 6. novembar - 15. januar 2011. godine Rakia Fest is simultaneously a trade fair presenting the best chance to pretend to be a scientist for the day - the fes- ditionally welcomes tens of thousands of local citizens tion of contemporary visual art, is being prepared by a Info: www.mpu.org.rs Rakia manufacturers and offering promotional events that tival itself reveals the world under the microscope, and foreign guests onto its streets. This collective cele- curatorial team from Sweden comprising Juan Puset and both reshape and add value to traditions, giving the drink unveiling the results of chemical reactions and, most bration, providing great fun with lots of excellent live Shelley Prado. Following the fifth Göteborg International FIST - International Student Theatre Festival modern and sophisticated forms. The festival's entertain- importantly, allowing visitors to actually acquire new music, is a gift from the City of Belgrade. The night that Biennial, the exhibition in Belgrade will be realised Faculty of Dramatic Arts ment section offers a competition for the jolliest Rakia. knowledge and make new discoveries. draws one year to a close and introduces the next is through a concept provisionally entitled Night Becomes 12th - 15th November Rakija Fest Last year's festival attracted as many as 17,000 visitors, marked on numerous city squares, with the obligatory Us. The title, derived from an essay by Argentinean CRITIQUING POP ELITISM Sava centar who enjoyed the unusual and interactive presentations in 'main stage' in the heart of the city at the Republic

Listing courtesy of BelGuest magazine writer Jorge Luis Borges, is linked to the concepts of lone- The studio exhibition Silver Goblets in Serbia marks the 19 - 21. novembar the name of knowledge. An even more interesting and Square. The programme always presents the best mix of liness, perceptions, memories, reconstruction, and com- 60th anniversary of the birth of the Museum of Applied Info: www.rakijafest.com detailed programme has been prepared for this year's local pop and rock performers, coupled with popular for- munication - as opposed to interpretation. Arts. These particular silver goblets were designed for event. The Belgrade Science Festival even has its own You eign artists gracing the city's open-air concert stages. For The selected works are mainly from the field of moving drinking wine, but, in addition to their practical purpos- 16th Filmmakers' Film Festival Tube channel. that one night Belgrade is a magnet for foreign guests images and spatial installations. es, they also represent a window into regal luxury and 24th November - 1st December Festival nauke who know that bringing in the New Year on the 45th 51.Oktobarski salon NAMA PRIJA NO] stately homes. The aim of the exhibition is to explore and VIEW INTO THE WORLD SUSRET LAIKA I NAU^NIKA parallel is filled with positive, high vibrations. oktobar-15. novembar present this special segment of old metal crafts, which Nowadays, with Hollywood productions and market uni- 3- 5. decembar Gradski do~ek Nove Godine Info: www.oktobarskisalon.org grew out of the tragic historical circumstances of the formity flooding Europe, the importance of the filmmak- Info: www.festivalnauke.org 31. decembar www.kcb.org.rs Ottoman occupation of the Balkans. The exhibition will ers' festival is ever increasing. The films screened include Info: www.beogradskanovagodina.org Christmas Bazaar 2009 present around 100 goblets from the collections of stand-out productions and films awarded at festivals in Wine Salon Exhibition - Silver cups in Serbia Serbian museums and private collectors, most of which Cannes, Berlin, Venice, etc. The Filmmakers' Festival Hotel Hyatt from 16th to 18th century will be shown publicly for the first time introduces audiences to the greatest worldwide achieve- 17th - 18th December EVENTS - Christmas Bazaar, EVENTS - Bo`i}ni zabar Museum of Applied Arts FIST - Festival internacionalnog studentskog teatra ments of the seventh art and is one of the most impor- FESTIVAL OF WINE Imagine what we could do together Zamisli {ta sve mo`emo da uradimo 6th November - 15th January 2011 PROMI[LJANJE DEKONSTRUKCIJE tant film festivals in Serbia, attracting greater atten- In Vino is an international event dedicated to wine. It zajedno METAL CRAFTS OF THE BALKANS Fakultet dramskih umetnosti dances and media interest year-on-year. This year's selec- brings together a number of winemakers and other pro- The International Women´s Club of Belgrade (IWC) is a Me|unarodni klub `ena (IWC), Beograd, privatna The studio exhibition Silver Goblets in Serbia marks the sredina novembra tors have promised to outdo themselves and all previous fessionals engaged in this esteemed craft and skill. private, non-profit NGO with members from over forty neprofitna nevladina organizacija, okuplja ~lanove iz vi{e 60th anniversary of the birth of the Museum of Applied Info: www.fistbelgrade.com incarnations of the Festival. Specialised wine-tasting programmes and various other countries, linked to the diplomatic and international busi- od ~etrdeset zemalja diplomatske i me|unarodne Arts. These particular silver goblets were designed for Festival autorskog filma activities are held as part of this festival, which is organ- ness communities situated in Serbia. Every year IWC poslovne zajednice u Srbiji. Svake godine IWC organizu- drinking wine, but, in addition to their practical purpos- 4th Rakia Fest POGLED U SVET ised by the In Vino agency. organise its main humanitarian event of the season - The je glavni humanitarni doga|aj sezone - Bo`i}ni bazar. es, they also represent a window into regal luxury and Sava Centre 24. novembar - 01. decembar Salon vina Christmas Bazaar. stately homes. The aim of the exhibition is to explore and 19th - 21st November Info: www.faf.rs Hotel Hyatt

PHOTO news NEW in ACB Carvel shop before

The Kamilica (Chamomile) building has housed a U zgradi Kamilica od maja 2010. je otvoren speci- Garbage houses -new looks specialised shop for people employed within jalizovani shop za zaposlene u Airport City-u. Na Airport City since May 2010. Covering an area of prostoru od preko 200 kvadratnih metara nudi se Ku}ice u novom ruhu 200 square metres, the Carvel shop offers a selec- izbor mu{ke, `enske obu}e od preko 400 artikala. tion of over 400 men's and women's shoes. Zaposleni u Airport City-u imaju mogu}nost dobi- Carvel is here People employed within Airport City are offered janja Carvel priviledge card koji im za kupovinu u the option of obtaining a Carvel Privilege Card, shopu u ACB-u donosi popust od 20% a u na{im which provides them with a 20% discount on pur- ostalim radnjama od 10%. chases made at the ACB shop and a 10% discount Poseban akcenat bi stavili na mu{kom fashion bren- on purchases made at any of our other outlets. du Democrata najve}eg brazilskog proizvo|a~a now Carvel places special emphasis on men's fashion mu{ke modne obu}e koji se fokusiraju na posled- brand Democrata, Brazil's biggest manufacturer of njim svetskim trendovima. Democrata obu}u karak- men's fashion footwear that focuses on the latest teri{e perfektan dizajn kao i unapre|en konfor zas- world trends. Democrata footwear is characterised novan na unapre|enoj tehnologiji proizvodnje. by perfect design and enhanced comfort, based on Promoteri ovog brenda su George Clooney, Barak advanced production technology. This brand is Obama kao i mnogi drugi poznati glumci, politi~ari. promoted by the likes of George Clooney, Barack Via Uno je najve}i brazilski izvoznik `enske obu}e. Obama and many other famous actors and politi- Kolekcija koja se nalazi u na{oj ponudi je istovet- cians. na ponudama u Italiji, Francuskoj i [paniji. Modele Via Uno is Brazil's biggest exporter of ladies karakteri{e kvalitetna ko`a a dizajn prati poslednje footwear. The collection that comprises our offer is svetske trendove kada je `enska obu}a u pitanju. the same as that offered in Italy, France and Spain. Kao najmla|i ~lan velike ACB porodice, obe}a- Via Uno models are characterised by high quality vamo brojne prigodne aktivnosti, jer va{e zado- leather and design that follow the latest world voljstvo je na{a misija. trends in women's shoes. Cargo bar je gostovao u emisiji “Vreme je za bebe”. As the youngest member of ACB's large family, we ^estitamo! promise to carry out a number of commemorative activities, because your satisfaction is our mission. Cargo bar was in “It's time for the babies” on RTS. Congratulations! Novinari saradnici/Journalist contribution: Ljiljana Luki} / Mark Pullen Prevod/Translation: Boba [ibali} / Mark Pullen Foto/Photo: Miodrag Trajkovi} / Predrag Todorovi} Dizajn/Design: Avantguarde