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Home , Milwaukee Junction, Wayne State University

Chroma 2937 EAST GRAND BOULEVARD

OFFICE + COWORKING AVAILABLE FOR LEASE PLATFORM LEASING & BROKERAGE 2 PLATFORM LEASING & BROKERAGE CHROMA 3 The Chroma brand is comprised of individual dots in the logo to represent unique contributors, studios or projects. Each dot is distinct, but together, they Chroma2937 EAST GRAND BOULEVARD Chroma is being transformed into a hub for creativity, design, and community engagement. It is a occupy common ground, creating a space designed to foster innovation, collaboration, mentorship, incubation and diversity, ideal for privacy and independence as well as community and cross-collaboration. Redeveloped and branded to serve as a beacon to the neighborhood, Chroma offers 75,000 SF of traditional harmonious whole. office and coworking space with incredible views and modern amenities all within an emerging district.

Stage of Development

NEIGHBORHOOD DATE BUILT AVAILABLE SPACE Milwaukee Junction 1913 40,270 SF

ADDRESS DATE COMPLETE 8,054 SF / Floor 2937 East Grand Boulevard July 2020 PARKING

TYPE CONSTRUCTION TYPE 282 Spaces Traditional Office Space Rehab KEY TENANTS

Serviced Offices + Coworking TOTAL SIZE City Year Programing + Events 75,000 SF Food & Beverage Concept Food + Beverage Offering (to be announced)

[email protected] theplatform.city 4 PLATFORM LEASING & BROKERAGE CHROMA 5 Now leasing traditional office + coworking BEAUBIEN STREET

107’ 11” 70’ 9” 71’

108’ E. GRAND BOULEVARD FLOORS 5-8 FLOOR PLAN: 8,054 SF / FLOOR AVAILABLE

AVAILABLE SQUARE FEET:

UP TO 8,054 SF PER FLOOR 40,270 FLOOR 9: Office or event space for lease At the core of Chroma is an amenities and services program IN THE NEIGHBORHOOD unlike other workplaces in Detroit. Tailor-made for modern Rebuild Group; Howrani Studios; FLOORS 5-8: Office space for lease businesses and local residents, Chroma is designed for those Jam Handy; ONE Mile Detroit; on the move and caters to members and non-residents alike. Underground Resistance; Techno Music Museum; Urban FLOOR 4: City Year Detroit Farming Initiative; Tangent SERVICES + AMENITIES Gallery; Kiesling Bar; Woodward FLOORS 2-3: Coworking space for lease Furnished Offices + Studios 12’ Ceilings Cocktail Bar; Batch Brewing Serviced Boardrooms Floor-to-Ceiling Windows Reception + Food/Beverage Conference + Ideation Spaces 360 Degree City Views TRANSIT/ACCESS FLOOR 1: Building Reception + Service Staff Full Floors with Open Floor Plates Bus #042; Q-line Station: Grand CELLAR: Available for lease Blvd; MoGo Stations: E Bethune Exterior Patio for Programming Top-Tier Technology + IT Services St & Brush St. Private Event Space + Concierge Ample Parking Food + Beverage Offerings

6 PLATFORM LEASING & BROKERAGE CHROMA 7

FULL FLOOR WITH PRIVATE ELEVATOR & STAIR ENTRY WESTERN VIEW OF NEW CENTER &

12’ CEILINGS WITH FLOOR-TO-CEILING WINDOWS SOUTHERN VIEW OF MILWAUKEE JUNCTION & DOWNTOWN 8 PLATFORM LEASING & BROKERAGE CHROMA 9

A hub for creativity, design & community engagement

Chroma’s community partnership with University Prep: Art and Design (UPAD), the neighboring high school in New Center, is recognized a UNESCO City of Design Partner Project.

The partnership with UPAD began while Chroma was still in early stages of development as an opportunity to invite students to participate in Chroma as the building came to life. The project’s development, design, engineering, and construction teams participated in the school’s Senior Practicum Program by hosting student interns in the summer of 2019. Workspace designed with a variety of configurations Chroma marketing collateral was created by a UPAD senior student during to cater to the demands of the modern professional a Design Challenge facilitated in alignment with the UPAD curriculum.

FOUNDERS AND THEIR TEAMS Chroma offers seven-floors of workspace with a variety of office configurations to cater to the demands of modern organizations. From full-floorplates with floor-to-ceiling windows and 360-degree views, to fully furnished and enclosed private offices and studios, Chroma is a place where founders and executives can control scale and team culture. Across each offering is state-of-the-art building, technology, service and design systems and the flexibility for founders and executives to choose how best to deploy their budget, even on a monthly basis. INDEPENDENTS Chroma is positioned to deliver more for individuals as a platform for culture and business pursuits, meaningful connection, and discourse and discovery. For local residents, visitors and members alike, Chroma is the place to convene for life and work, friends and colleagues. From individual, private offices to more open, flexible workspaces and all the convening space one may need, Chroma is the professional’s homebase. THE ENTERPRISER Designed for the innovation SVP, the creative director, their subteams and remote colleagues, Chroma is a destination for local enterprise firms to stay attune to everything local. From our programming schedule through relationships with local brands, employers, university programs and entrepreneurs, corporate teams are invited to join a vibrant workplace and community dedicated to building Detroit.

UPAD DESIGN CHALLENGE WINNING ILLUSTRATION BY CAMERON NORRIS + IVAN MONTOYA 10 PLATFORM LEASING & BROKERAGE In the neighborhood NEIGHBORHOOD ANCHORS FOOD + BEVERAGE (CONT.) orth End

1 College for Creative Studies + Shinola HQ 44 Ima 29 2 45 Jimmy Johns 41 E Grand38 Blvd 3 Detroit Pistons Performance Center 46 Kiesling e Center 75 72 51 47 The Kitchen, by Cooking with Q 46 Milwaukee Ave + Henry Ford Health System Center for Athletic Medicine 52 Fisher Building | Key Tenants 48 Marble Bar 43 49 8 4 6055 37 ilaee ntion Children’s Hospital Foundation, Kellogg Foundation 49 New Center One restaurants 4 67 58 47 69 25 65 68 57 71 Strategic Staffing Solutions, United Way, WJR 50 Northern Lights Lounge 39 32 5 Henry Ford Health System Brigitt Harris Cancer Pavilion 51 Oak and Reel (coming soon) 35 55 74 7 59 1 78 6 Henry Ford Health System Headquarters + Campus 3 Plum Market + Zingerman’s Café @ Detroit Pistons Piquette40 Ave 50 7 Performance Center 73 15 60 W Grand Blvd 3 Brush St 8 Ralph C. Wilson Jr. Foundation 52 Selden Standard concept (coming soon) 5 9 11 9 TechTown Detroit 4 Stella Good Coffee @ Fisher Building Teh Ton 1034 64 30 Ferry St 10 Campus 53 Starbucks 6 11 Wayne State University Police 54 Supino Pizzeria concept (coming soon) Lincoln St 62 55 Time Will Tell (coming soon) @ Baltimore Station I 48 York St 56 2nd Ave idton ARTS, CULTURE & ENTERTAINMENT 56 Tony V’s Tavern 36 42 16 57 Woodward Cocktail Bar Cass Ave 12 3rd Ave 17 St Antoine 13 Charles H. Wright Museum of African American History 58 Yumvillage 10 19 13 28 14 59 Zo’s Good Burger 53 Z’s Villa 63 15 Detroit Children’s Museum 60 61 75 16 Detroit Historical Museum 94 45 17 Detroit Institute of Art SHOPPING + DAILY ESSENTIALS 44 Canfield St 31 John R St 18 61 Barnes + Noble Warren Ave 19 62 Carhartt 2 20 Detroit Riverwalk 39 Comerica Bank @ The Boulevard 21 Detroit Symphony Orchestra 63 CVS + The Max M. & Marjorie S. Fisher Music Center Trumbull Ave 4 Hair. A Salon @ Fisher Building Forest Ave 22 Eastern Market 55 Huntington Bank @ Baltimore Station I 66 22 Rosa Parks Blvd Mack Ave 23 The Filmore Detroit 64 London Luggage Shop 21 70 4 Fisher Theatre @ Fisher Building 4 Mature Men’s Fashions @ Fisher Building M10 24 65 Michigan Secretary of State @ Place 25 Ford Piquette Avenue Plant 39 Orangetheory Fitness @ The Boulevard Woodward Ave 26 4 The Peacock Room @ Fisher Building Seldon St 77 27 4 Pure Detroit @ Fisher Building Stimson St 76 28 4 Russell’s Pharmacy @ Fisher Building Grand River Ave 29 Michigan Urban Farming Initiative 66 Shinola 30 Motown Museum 67 The TEN Nail Bar 31 Museum of Contemporary Art Detroit Martin Luther King Jr Blvd 68 Urbanum N 27 32 New Center Park 69 U.S. Post Office W E 375 33 TCF Center 70 Whole Foods Market S 24 34 Wayne State University Art Gallery @ 6001 Cass 4 William + Bonnie Alterations @ Fisher Building 14 (coming soon) 26 23 THE PLATFORM DEVELOPMENTS TRANSPORTATION 18 FOOD + BEVERAGE Gratiot Ave 71 411 Piquette (residential + office) 75 35 Avalon Café + Biscuit Bar 34 6001 Cass (office + retail) 78 Detroit 36 Babo 72 7300 Woodward (office + retail) MoGo Stations Donton 20 37 Baobab Fare (coming soon) 73 Baltimore Garage QLine Stations 38 Batch Brewing (coming soon) 55 Baltimore Station I (residential + retail) 12 39 Beyond Juicery + Eatery @ The Boulevard 74 Baltimore Station II (residential + retail) Michigan Ave 40 Bucharest Grill 39 The Boulevard (residential + retail) JeŽerson Ave 41 Chartreuse concept (coming soon) 75 Chroma (office) 42 Common Pub 76 Gratiot (hospitality + retail + residential) 33 43 Cuisine 4 Fisher Building (office + retail)W E 06 4 Fisher Bakery @ Fisher Building 77 Woodward West (residential + retail) S 12 AREA AMENITIES CHROMA 13 Area anchor institutions Area art, culture & entertainment

State of Michigan @ College for Creative Studies + Pistons Performance Center + Detroit Institute of Arts Detroit Public Library Detroit Symphony Orchestra + Shinola Headquarters HFHS Center for Athletic Medicine The Max Cadillac Place, formerly the General Motors The College for Creative Studies (CCS) is a The Detroit Pistons Performance Center The Detroit Institute of Arts (DIA), founded Detroit Public Library (DPL) opened in The Detroit Symphony Orchestra (DSO) is Building, is a 15-story office complex located private college in Detroit that enrolls more is a recently completed, new construction in 1885, has one of the largest and most 1865 as a 5,000 book collection located in the fourth oldest orchestra in the United at West Grand Boulevard and Second than 1,400 students focused on arts and mixed-use development in Tech Town. It significant art collections in the United one room of the old Capitol High School on States. The DSO performs throughout Avenue in New Center. It houses several education. Founded in 1906, as the Detroit serves as the training place for the Detroit States. It features over 100 galleries, a . Today, DPL has 21 locations the area in both paid State of Michigan government agencies, Society of Arts and Crafts, CCS plays a key Pistons and the corporate headquarters for 1,150-seat theatre, a 380-seat hall for throughout Detroit with a collection of neighborhood events and free community over 2,000 State employees, and additional role in Detroit’s cultural and educational the NBA franchise. It features public spaces recitals and lectures, a reference library, and seven-million plus books. The main library, concerts. Its main performance center is office and retail. It was designated a communities. Shinola Headquarters is for events and ground-floor retail for the a conservation service library. It is ranked located on Woodward in Midtown, is listed located at The Max M. + National Historic Landmark in 1985. located in the A. Alfred Taubman Center of surrounding community. It also includes the as one of the top six museums in the on the National Registry of Historic Places. Marjorie S. Fisher Music Center (The Max) the CCS main campus in Midtown. Center for Athletic Medicine managed by world, hosts major art exhibitions, and an in Midtown. Henry Ford Health System. estimated 677,500 visitors annually.

Ford Piquette Avenue Plant TechTown Detroit Wayne State University Main Fisher Building + Fisher Theatre Jam Handy Michigan Urban Farming Initiative Campus The Ford Piquette Avenue Plant is a TechTown Detroit is a entrepreneurial hub Wayne State University (WSU) is a public The Fisher Building, known as “Detroit’s Named for the Detroit production company The Michigan Urban Farming (MUFI) is museum dedicated to preserving Ford focused on helping tech startups and local in Detroit. It is the 3rd Largest Art Object”, is an office, retail, and and film studio, the Jam Handy building a volunteer run, nonprofit organization Motor Company’s first purpose-built factory businesses launch and grow. It is part of the largest university in Michigan, consisting entertainment destination in New Center. on East Grand Boulevard is a relic from that seeks to engage members of the and its legacy as the birthplace of the Wayne State University System and offers of 13 schools and colleges and offers The building, built in 1928, was Detroit’s once bustling film industry that community in sustainable agriculture. which is considered the first co-working, office, meeting and event space nearly 350 programs to more than 27,000 designated a National Historic Landmark hosts film showings, weddings, dance Their mission is to use urban agriculture affordable automobile that put the world on for the greater New Center neighborhood. graduate and undergraduate students in in 1989. The Fisher Building is also home competitions and other events while being as a platform to promote education, wheels. A National Historic Landmark, the . to the Fisher Theatre, which hosts an restored to its former glory. sustainability, and community. Their plant hosts visitors from around the world estimated 300,000 attendees per year. primary focus is the redevelopment of a with public and private events from car three-acre area in Detroit’s North End. shows to weddings. 14 AREA AMENITIES CHROMA 15 Area food & drinks Area shopping & daily essentials

Avalon Cafe + Biscuit Bar Beyond Juicery + Eatery Bucharest Grill Orangetheory Fitness Pure Detroit Russell’s Fisher Pharmacy

Avalon Cafe + Biscuit Bar is one of several Beyond Juicery + Eatery is an iconic Bucharest Grill has been a local hot spot in Orangetheory Fitness (OTF) is a privately Pure Detroit is the original Detroit culture Russell’s Fisher Pharmacy is an locations of the popular Detroit-based Michigan restaurant franchise specializing in Milwaukee Junction for over 10 years. The owned fitness franchise based in Florida. shop. Since opening their first store in independently owned pharmacy and bakery, Avalon International Breads. The providing healthy, accessible breakfast and food ranges from classic Romanian dishes It offers group personal training workouts the David Whitney building in 1998, Pure convenience store in the Fisher Building biscuit bar is a full service coffee bar and lunch options. It offers salads, smoothies, to middle-eastern concepts and American based on High Intensity Interval Training Detroit has grown to six locations, each serving the greater New Center area. cafe with all-day breakfast and lunch in wraps, and more, made with fresh standards. Everything is an original recipe, that blend cardiovascular and strength located in landmark Detroit buildings. Russell’s offers health and beauty products, New Center. ingredients daily. Beyond Juice opened its handmade in a traditional kitchen. training. OTF’s first Detroit location is at Their flagship store is located in the Fisher as well snacks, candy, tobacco products, second Detroit location at The Boulevard in The Boulevard in New Center. Building in New Center. Pure Detroit reading materials, greeting cards, and gifts. New Center. uses the rich to provide amazing Detroit inspired apparel, artwork, books and more!

Northern Lights Lounge Kiesling Plum Market + Zingerman’s Cafe The TEN Nail Bar Whole Foods Market William & Bonnie William + Bonnie (W+B) is an alterations Northern Lights Lounge is a casual dining Kiesling is a popular bar located in Plum Market is a Michigan-based grocer The TEN Nail Bar is an elevated nail care Whole Foods Market is an eco-minded boutique located in the historic Fisher restaurant and bar in New Center. The Milwaukee Junction. Originally built in 1890, bringing a new retail store and cafe to the experience curated to provide stellar chain with natural and organic grocery Building in New Center. W + B provides neighborhood staple offers typical pub fare the Kiesling space has previously served as new Detroit Pistons Performance Center in customer service and workmanship. The items, housewares and other products. full-service clothing alterations, quality with outdoor patio space, DJ and live band several food, beverage, and living options. Tech Town. The 5,000-square-foot store TEN opened its second Detroit location in In 2013, Detroit welcomed the city’s first tailoring, and restyling services. They nights. It is an office favorite for lunch and The bar was established in 2017, joining a recently opened to the public and features New Center in Summer 2019. Whole Foods market at The Ellington in incorporate the concepts of sustainability happy hour! thriving neighborhood with a great mix of the popular Zingerman brand coffee shop, a Midtown. The market established nearly both in their workforce development and residents and businesses. grab-and-go snack bar, and a casual dining 200 jobs for residents in the city. environmental impact. experience serving a healthy menu with wine and beer. Chroma A DEVELOPMENT BY The Platform

Platform Leasing & Brokerage theplatform.city [email protected] 313.466.8600

Ed Wizner Executive Vice President of Development

UPDATED 4.7.2020