Dress Code of Korea Model United Nations 2020
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Craft Sportswear and the Finnish National Biathlon Team Launches ‘Hannunvaakuna’ Racing Suit
Dec 03, 2015 08:00 CET Craft Sportswear and the Finnish national biathlon team launches ‘hannunvaakuna’ racing suit The collaboration between Swedish sportswear brand Craft and the Finnish national biathlon team has resulted in highly functional race garments with a truly strong presence. The new competition wear will be worn by Kaisa Mäkäräinen and her colleagues on the Finnish team during the 2015/2016 season. "We looked for something that would really set the suit apart from the competition," says Craft's designer Lena Karlsson. "Soon we came up with the 'hannunvaakuna', the looped square that is a common symbol in Finland and that conveys strength and good luck. Placing the patterns in lines that follow the moving body, we have created a suit that truly radiates speed and power." The new Finland Biathlon competition garments are based on Craft's revolutionary Podium Suit, which has been equipped with biathlon-specific details such as smooth rubber patches in certain areas to ensure steady and precise shooting. Made of very thin and lightweight Italian polyester, the suit offers superior moisture transport and body-temperature management. In addition, compression fabrics in the legs keep the muscles focused while ultrasonic taped seams create a smooth surface for optimal aerodynamics. The suit is packed with innovative features including Moving Wing Technology ™, which is a wing-like construction piece at the upper back that ensures total freedom of movement and allows the skiers to transmit all their power into each pole stroke. Furthermore, three-dimensional ergonomic design provides perfect fit and optimal comfort. Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. -
Moosejaw Market Expansion Into France
Bowling Green State University ScholarWorks@BGSU Honors Projects Honors College Spring 5-17-2019 Moosejaw Market Expansion into France Rachel Renou [email protected] Follow this and additional works at: https://scholarworks.bgsu.edu/honorsprojects Part of the Business Administration, Management, and Operations Commons, E-Commerce Commons, International Business Commons, and the Marketing Commons Repository Citation Renou, Rachel, "Moosejaw Market Expansion into France" (2019). Honors Projects. 439. https://scholarworks.bgsu.edu/honorsprojects/439 This work is brought to you for free and open access by the Honors College at ScholarWorks@BGSU. It has been accepted for inclusion in Honors Projects by an authorized administrator of ScholarWorks@BGSU. 1 Moosejaw Market Expansion into France Rachel Renou Honors Project Submitted to the Honors College at Bowling Green State University in partial fulfillment of the requirements for graduation with UNIVERSITY HONORS DATE Dr. Zhang Management Department; College of Business, Advisor Dr. Gremler Marketing Department; College of Business, Advisor 2 Table of Contents Executive Summary…………………………………………………………………………….....3 Introduction………………………………………………………………………………………..4 Background……………….…………………………………………………………………….....5 Country Analysis………………………………………………………………………...…….….8 Political Environment……………………………………………..………………..…..…8 Social/Cultural Environment………………………………………………………….....11 Industry/Business Analysis…………………………………………………………………..….16 Five Forces Analysis……………………………………………………………………….....….22 SWOT Analysis……………………………………………………………………………….....27 -
Exploring Generation Y Consumers' Fitness Clothing Consumption: A
Volume 10, Issue 3, 2018 Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach Katelyn Patrick Business Development Specialist, Glen Raven, MS & BS, College of Textiles, North Carolina State University Yingjiao Xu, Ph.D. Associate Professor, Textile and Apparel, Technology and Management, College of Textiles, North Carolina State University, Raleigh, NC ABSTRACT Thanks to the growing health awareness and the trend of athleisure, the fitness clothing market has been substantially growing. Generation Y consumers are one of the major segments for the sportswear industry in the U.S. The purpose of this study is to identify preferred product attributes, perceived benefits/consequences and driving values related to Generation Y consumers’ fitness clothing consumption. The means-end chain (MEC) model was adopted to identify the underlying values related to Generation Y consumers’ fitness clothing consumption. Data were collected from 35 subjects via laddering interviews. A hierarchical value matrix (HVM) was structured following the means-end chain analysis. Results highlighted Gen Y consumers’ self-esteem, social recognition, and financial needs in their consumption of fitness clothing. Aesthetics and price seemed to be the most salient attributes identified by the subjects for fitness clothing, followed by durability, performance, fit, breathability and wick-ability. Connecting product attributes to consumer values, perceived consequences included economic value, comfort, image, efficiency, and avoiding embarrassment. This study revealed the major values underlying Generation Y consumers’ consumption of fitness clothing as well as preferred product attributes and perceived benefits/consequences. These findings could provide great implications to the fitness clothing companies in their product development and marketing communication. -
Jewish Wigs and Islamic Sportswear: Negotiating Regulations of Religion and Fashion Emma Tarlo Goldsmiths, University of London
1 Jewish wigs and Islamic sportswear: Negotiating regulations of religion and fashion Emma Tarlo Goldsmiths, University of London Abstract This article explores the dynamics of freedom and conformity in religious dress prescriptions and fashion, arguing that although fashion is popularly perceived as liberating and religion as constraining when it comes to dress, in reality both demand conformity to normative expectations while allowing some freedom of interpretation. The article goes on to trace the emergence of new forms of fashionable religious dress such as the human-hair wigs worn by some orthodox Jewish women and the new forms of Islamic sportswear adopted by some Muslim women. It shows how these fashions have emerged through the efforts of religiously observant women to subscribe simultaneously to the expectations of fashion and religious prescription, which are seen to operate in a relationship of creative friction. In doing so, they invent new ways of dressing that push the boundaries of religious and fashion norms even as they seek to conform to them. Keywords Jewish wigs Islamic sportswear fashion religion burqini sheitel This article explores the dynamics of the relationship between religious clothing regulation and fashion by tracking the evolution of new sartorial inventions that have emerged through religious women’s dual concerns with fashion and faith. It proposes that although religious regulations relating to dress play an obvious role in limiting sartorial possibilities, they also provide a stimulus for creative responses that result in stylistic innovation. Viewed in this light, new forms of fashionable religious dress should be seen not so much as attempts to dilute or circumvent religious prescriptions and regulations, but rather as aspiring to obey the rules of fashion and the rules of religion simultaneously. -
Explained: Athleisure (Netflix Series)
Explained: Athleisure (Netflix Series) 1. Fill in the gaps with the words from the box. Restrictive Inspiration Campaigned Scandalous Segregated Barriers 1. Gyms were private spaces segregated by gender. 2. Clothing considered scandalous in the past is now widely adopted as gym wear. 3. Women campaigned to make comfortable styles acceptable. 4. High fashion looks to street wear for inspiration. 5. Women’s clothes were extremely restrictive in the past. 6. People used to wear clothes to feel accepted; now they are breaking barriers to re-define what is fashionable. 2. Watch the video and answer these questions: A. What trends led to the widespread adoption of comfortable clothing styles? Comfortable clothing styles gained popularity as women were able to play college sports. Further, the widespread popularity of bicycles and women playing tennis helped women become style icons in the early 20th century. Ultimately, clothing that allowed people to move freely and comfortably emerged as a new industry of sports apparel. B. What is synthetic fiber and give an example. Synthetic fiber is fabric made by humans in a lab. For example, Nylon is a silk like fabric a big contrast to scratchy wool stockings. C. How did Spandex revolutionize the world? Dupont revolutionized sportswear through Spandex, a material blended with natural fibers which made it more elastic and fit closer to the body. Spandex was comfortable; it allowed for mass manufacturing of form-fitting clothes without expensive seaming. People began to wear it for swimming, skiing, dance and yoga. 3. Textiles used to be made from animal or plants. -
Innovating a 90'S Streetwear Brand for Today's Fashion Industry
FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses. -
& What to Wear
& what to wear One of the most difficult areas of cruising can be what to pack; does the cruise have formal nights, casual night, and what should you wear? There are so many options, and so many cruise liners to & what to wear suit any fashionista!So here’s a guide to help you out. Not Permitted in Cruise Line On-board Dress Code Formal Nights Non Formal Nights Day Wear Restaurants • Polo Shirts • Trousers • No Bare Feet • Dinner Jacket • Casual • Tank Tops • Shirt • Swimwear • Swim Wear • Resort Casual N/A Azamara • Sports Wear • Caps • Casual Dresses • Jeans • Shorts • Separates • Jeans • Trousers • Suits • Jeans • Shorts • Tuxedos • Long Shorts • Swimwear • Beach Flip Flops • Cruise Casual • Dinner Jacket • Polo Shirts • Shorts • Swimwear • Cruise Elegant Carnival • T-Shirts • Cut-off Jeans • Evening Gown • Casual Dress • Summer Dresses • Sleeveless Tops • Dress • Trousers • Caps • Formal Separates • Blouses • Polo Shirt • Swimwear • T-Shirts • Trousers • Shorts • Swimwear • Tuxedo • Dinner jacket • Trousers • Robes • Formal • Suit (with Tie) • Dresses • T-Shirts • Tank Tops Celebrity • Smart Casual • Skirt • Jeans • Beachwear • Evening Gown • Blouse • Casual • Shorts • Trousers • Flip Flops • Jeans • Polo Shirts • Shirts • Swimwear • Suits • Shorts • Shorts Costa • Resort Wear • Summer dresses • Jeans • Swimwear • Cocktail Dresses • Casual separates • Sports Wear • Flip Flops • Skirts • T-shirts • Dinner Jacket • Suit ( no tie ) • Sensible shoes • Suit • Shorts • Formal • Warm jacket Cruise & Maritime • Casual dress • Swimwear • Deck -
THE GIANTS of SPORTSWEAR // Under2 Armour © LEEN DEMEESTER
THE GIANTS OF SPORTSWEAR © Under2 Armour // LEEN DEMEESTER THE GIANTS OF SPORTSWEAR FASHION TRENDS THROUGHOUT THE CENTURIES © Under4 Armour // INTRODUCTION 7 HISTORY OF SPORTSWEAR IN HIGH FASHION 11 THE AMERICAN LEGACY IN SPORTSWEAR 17 SPORTSWEAR IS BIG BUSINESS 23 LEADING SPORTS Brands Designers BASKETBALL 29 Nike 31 Patrizia Pepe 35 RUNNING 39 Puma 43 Stella McCartney 47 FOOTBALL 51 Adidas 53 Ermanno Scervino 57 TENNIS 61 Lacoste 64 James Lee (Björn Borg) 69 SKIING 73 Bogner 78 Simonetta Ravizza 83 SURFING 87 O Neill 91 Philipp Plein 95 SWIMMING 99 Speedo 102 Harold Mackeene 105 GOLF 109 Hugo Boss Green 113 Steven Deduytsche 117 CYCLING 121 Assos 124 Rick Owens 127 POLO 131 Ralph Lauren 133 Jeremy Hackett 137 SAILING 141 Paul and Shark 143 Karl Lagerfeld (Chanel) 147 AMERICAN FOOTBALL 151 Under Armour 153 Tommy Hilfiger 157 \\ 5 6 // INTRODUCTION What does sportswear tell us fashion-wise? The Giants of Sportswear recounts the history of the big sportswear labels and highlights the work of designers who revolutionised the world of sportswear. Looking at personalities in fashion past and present and the past makes us wonder why designers make us radiate and look elegant while doing sports. Sportswear has invaded the catwalks of Paris, Milan and New York, after ruling the streets of New York, Tokyo and London decades before. The world of fashion is open to female designers in sportswear. Stella McCartney, Beyonce, Rihanna make sportswear stylish and glamorous again. Today’s sportswear makes us feel both comfortable and elegant, at one with ourselves and in shape. Sportswear has become our second skin. -
Overall Insight Into the Streetwear Fashion Business in the Past Decade
Saimaa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Programme in International Business Natalia Shukurova Overall Insight into the Streetwear Fashion Business in the Past Decade Thesis 2018 Abstract Natalia Shukurova Overall insight into the Fashion Business into the Last Decade, 73 pages, 2 appendices Saimaa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Programme in International Business Thesis 2018 Instructors: Mr Jaani Väisänen Lecturer, Saimaa University of Applied Sciences The purpose of the thesis was to identify key aspects for establishing a successful fashion brand. The theoretical part concentrates on studying the general concept of fashion, consumer behavior and marketing methods. The first step of the empirical part of the study focuses on the analysis of fashion brands as examples of successful fashion brands. Which, it was followed by a survey implementation. A questionnaire was answered by 93 respondents and enough data to analyze was gathered. Enough empirical data was collected. As a result of this thesis, a set of suggestions and conclusions concerning aspects which needed to be highlighted in process of establishing fashion brand was created. It is supposed that having implemented outlined recommendations an imaginary creator of a fashion brand will eventually build a successful fashion brand. Keywords: fashion, consumer behavior, subculture, segmentation, brand, marketing, brand awareness, attitude 2 Table of contents Acknowledgements -
Effects of Perceived Sustainability Level of Sportswear Product
sustainability Article Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation Yunjeong Kim and Kyung Wha Oh * Department of Fashion, College of Arts, Chung-Ang University, Anseong 17546, Korea; [email protected] * Correspondence: [email protected] Received: 27 September 2020; Accepted: 16 October 2020; Published: 19 October 2020 Abstract: Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study explored the effects of the perceived sustainability level of products offered by sports brands. An online survey was conducted of consumers in their 20s and 30s, and a total of 316 questionnaires were used for the analysis. The structural equation model analysis using AMOS showed that the perceived sustainability level had a positive effect on purchase intention and a negative effect on perceived skepticism. Furthermore, perceived skepticism was confirmed to have a negative effect on purchase intention. By verifying the moderating effect of the perceived brand reputation, it was confirmed that the effect of the perceived sustainability level on purchase intention and the influence of the perceived skepticism on purchase intention differ between high and low brand reputation groups. When the perceived brand reputation is high, the perceived sustainability level has only a direct effect on purchase intention, whereas when the perceived brand reputation is low, only the indirect effect of perceived skepticism appears. This study contributes to the literature and practice by verifying that perceived skepticism plays an important role in the purchasing behavior of sustainable products in fashion. -
High Active Sportswear – a Critical Review
Indian Journal of Fibre & Textile Research Vol. 39, December 2014, pp. 441-449 Review Articles High active sportswear – A critical review M Manshahia & A Dasa Department of Textile Technology, Indian Institute of Technology, New Delhi 110 016, India Received 8 July 2013; revised received and accepted 11 September 2013 The fabrics used for active sportswear are specially constructed in terms of the geometry, packing density and structure of the constituent fibres in yarn as well as their construction in order to achieve the necessary dissipation of heat and moisture. Performance of player can be enhanced by specialised sportswear like compression athletic wear and other innovative products like biomimetic swimwear. Specialised products are continuously being innovated where usually performance, quality, design and not the price seem to be determining factor. This paper reports the functional requirement of high active sportswear, various aspects of sportswear comfort, their evaluation methods, effects of fibre parameters like shape and geometry, yarn constructional parameters, fabric structural parameters, finishes, performance enhancement and innovative material for sportswear. Keywords: Evaluation methods, High active sportswear, Innovative products, Wear comfort 1 Introduction running, jumping, etc. Wear comfort of high active sportswear may affect the performance of player and There has been enormous market growth for hence it becomes one of the most important quality sportswear over last 20 years. Global sportswear criterion. The objective of this paper is to review the market including performance sportswear, sportswear past research work carried out in the area of wear inspired fashion clothing and footwear grew by 7.5% comfort and performance enhancement by high active with market of $244 bn as reported in Eurometer sportswear. -
Defining American Casual: an Examination of the American Woman's Steady Shift Toward Informal Attire at Work and on the Streets
University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Supervised Undergraduate Student Research Chancellor’s Honors Program Projects and Creative Work 5-2011 Defining American Casual: An Examination of the American Woman's Steady Shift toward Informal Attire at Work and on the Streets Victoria Elizabeth Smith [email protected] Follow this and additional works at: https://trace.tennessee.edu/utk_chanhonoproj Part of the Social and Cultural Anthropology Commons Recommended Citation Smith, Victoria Elizabeth, "Defining American Casual: An Examination of the American omanW 's Steady Shift toward Informal Attire at Work and on the Streets" (2011). Chancellor’s Honors Program Projects. https://trace.tennessee.edu/utk_chanhonoproj/1475 This Dissertation/Thesis is brought to you for free and open access by the Supervised Undergraduate Student Research and Creative Work at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Chancellor’s Honors Program Projects by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. Defining American Casual An Examination of the American Woman‟s Steady Shift toward Informal Attire at Work and on the Streets Victoria E. Smith Senior Thesis, Anthropology The Chancellor’s Honors Program The University of Tennessee Spring 2011 Table of Contents Introduction ....................................................................................................................................3