A Hybrid Style Analysis Based on Deep Learning Techniques
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Craft Sportswear and the Finnish National Biathlon Team Launches ‘Hannunvaakuna’ Racing Suit
Dec 03, 2015 08:00 CET Craft Sportswear and the Finnish national biathlon team launches ‘hannunvaakuna’ racing suit The collaboration between Swedish sportswear brand Craft and the Finnish national biathlon team has resulted in highly functional race garments with a truly strong presence. The new competition wear will be worn by Kaisa Mäkäräinen and her colleagues on the Finnish team during the 2015/2016 season. "We looked for something that would really set the suit apart from the competition," says Craft's designer Lena Karlsson. "Soon we came up with the 'hannunvaakuna', the looped square that is a common symbol in Finland and that conveys strength and good luck. Placing the patterns in lines that follow the moving body, we have created a suit that truly radiates speed and power." The new Finland Biathlon competition garments are based on Craft's revolutionary Podium Suit, which has been equipped with biathlon-specific details such as smooth rubber patches in certain areas to ensure steady and precise shooting. Made of very thin and lightweight Italian polyester, the suit offers superior moisture transport and body-temperature management. In addition, compression fabrics in the legs keep the muscles focused while ultrasonic taped seams create a smooth surface for optimal aerodynamics. The suit is packed with innovative features including Moving Wing Technology ™, which is a wing-like construction piece at the upper back that ensures total freedom of movement and allows the skiers to transmit all their power into each pole stroke. Furthermore, three-dimensional ergonomic design provides perfect fit and optimal comfort. Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. -
Shooting Street Style in Indonesia: a Photo Essay1
CC 1 (1) pp. 59–81 Intellect Limited 2014 Clothing Cultures Volume 1 Number 1 © 2014 Intellect Ltd Article. English language. doi: 10.1386/cc.1.1.59_1 Brent Luvaas Drexel University Shooting street style in Indonesia: A photo essay1 Abstract Keywords Street-style blogs have become a major Internet phenomenon in the last few years, street style luring millions of readers and documenting everyday fashion in diverse cities around Indonesia the globe. But the Southeast Asian island nation of Indonesia, despite an abundance photography of other varieties of fashion blogs and a population with some of the highest percent- blogs ages of social media use in the world, remains decidedly off the street style map. This fashion photo essay seeks both to understand why and to begin filling in that gap. Through full-colour and black and white photographs taken by the author on a recent trip to Indonesia, along with reflections and thoughts inspired by the photographs, it inves- tigates the vibrant and idiosyncratic expressions of style happening in Indonesia today. But it also questions the very qualification of these images as ‘street style 1. All photographs by photographs.’ Does street style have to happen on ‘the streets’, this essay asks, to be Brent Luvaas. street style? For if so, Indonesia’s urban model seems to preclude participation. And does ‘cool,’ that occult quality ascribed to the subjects of street style photographs, translate to an Indonesian context? This essay both adheres to, and calls into ques- tion, the conventions of street style photography to document the myriad meanings of ‘style’ and ‘street’ in contemporary Indonesia. -
Moosejaw Market Expansion Into France
Bowling Green State University ScholarWorks@BGSU Honors Projects Honors College Spring 5-17-2019 Moosejaw Market Expansion into France Rachel Renou [email protected] Follow this and additional works at: https://scholarworks.bgsu.edu/honorsprojects Part of the Business Administration, Management, and Operations Commons, E-Commerce Commons, International Business Commons, and the Marketing Commons Repository Citation Renou, Rachel, "Moosejaw Market Expansion into France" (2019). Honors Projects. 439. https://scholarworks.bgsu.edu/honorsprojects/439 This work is brought to you for free and open access by the Honors College at ScholarWorks@BGSU. It has been accepted for inclusion in Honors Projects by an authorized administrator of ScholarWorks@BGSU. 1 Moosejaw Market Expansion into France Rachel Renou Honors Project Submitted to the Honors College at Bowling Green State University in partial fulfillment of the requirements for graduation with UNIVERSITY HONORS DATE Dr. Zhang Management Department; College of Business, Advisor Dr. Gremler Marketing Department; College of Business, Advisor 2 Table of Contents Executive Summary…………………………………………………………………………….....3 Introduction………………………………………………………………………………………..4 Background……………….…………………………………………………………………….....5 Country Analysis………………………………………………………………………...…….….8 Political Environment……………………………………………..………………..…..…8 Social/Cultural Environment………………………………………………………….....11 Industry/Business Analysis…………………………………………………………………..….16 Five Forces Analysis……………………………………………………………………….....….22 SWOT Analysis……………………………………………………………………………….....27 -
The Future of Fashion Is Digital
7-8/2017 English edition The international premium magazine for the textile chain www.textile-network.com THE FUTURE THE FUTURE OF FASHION OF FASHION IS DIGITAL. IS DIGITAL. Go from Concept to Consumer Seamlessly. 1 0100011110100 1100 101 000 000 11 01 01 11 00 00 10 01 0 1 With the digital revolution now upon us, Gerber 1 0 0 0 0 1 0 0 1 1 Design 0 1 0 1 0 1 Technology has launched an integrated digital 1 1 0 1 0 Develop1 0 0 1 1 0 0 0 0 evolution of its own. Another step forward for 0 1 1 0 1 1 0 0 0 0 0 0 1 0 the company whose intelligent software and 1 1 1 1 1 1 Plan 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 automation solutions have been helping apparel 1 1 1 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 1 1 1 0 0 0 0 manufacturers around the world take their 1 1 0 0 1 1 Source 0 0 1 1 1 1 1 1 1 1 1 0 0 1 1 0 0 1 1 0 0 0 0 1 1 1 1 0 0 products to market faster and more efficiently 0 0 0 0 0 0 1 1 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 for nearly 50 years. -
African-Print Fashion Now! a Story of Taste, Globalization and Style March 26–July 30, 2017
Press Release African-Print Fashion Now! A Story of Taste, Globalization and Style March 26–July 30, 2017 Organized by the Fowler Museum at UCLA, African-Print Fashion Now! A Story of Taste, Globalization, and Style, introduces audiences to the dynamic traditions of African dress featuring colorful, boldly patterned printed cloth. The exhibition highlights the interplay between regional preferences and cosmopolitanism that has long flourished on the continent, while highlighting the expansiveness of 21st-century African-print fashion. The works featured throughout the exhibition demonstrate the vital role that African-print has played in the expression of beauty, fashion, and heritage, while creating transcultural connections across Africa and into the larger world. The exhibition is organized into four distinct sections: “It All Starts with Cloth,” “Portraits in Print,” “Regional Styles, Fashion Preferences,” and “New Directions.” Collectively, the installation includes sixty tailored fashions, one hundred archival and contemporary cloths, twenty black-and-white studio portrait photographs from the 1960s and 1970s, a series of runway videos, and seven works by contemporary visual artists. Ensembles on view draw from the Fowler’s collections, private loans, and the extensive archives of the Dutch textile manufacturing company Vlisco. Several themes weave their way throughout the exhibition, mimicking the cyclical nature of fashion trends and the ripple effects of politics and technology on the formation of identity. One theme is consumer agency, both in determining designs and patterns through purchasing power and by commissioning unique ensembles from seamstresses and tailors. Another theme is the theatrical power of fashion, and its ability to express individualism or collective solidarity, whether in a family portrait or Women’s Day Marches in communities across the continent. -
Blending Clothing and Digital Expression by Wearing Dynamic Fabric
“Can I wear this?” : blending clothing and digital expression by wearing dynamic fabric Citation for published version (APA): Mackey, A. M., Wakkary, R. L., Wensveen, S. A. G., & Tomico Plasencia, O. (2017). “Can I wear this?” : blending clothing and digital expression by wearing dynamic fabric. International Journal of Design, 11(3), 51-65. Document status and date: Published: 01/12/2017 Document Version: Publisher’s PDF, also known as Version of Record (includes final page, issue and volume numbers) Please check the document version of this publication: • A submitted manuscript is the version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. -
Exploring Generation Y Consumers' Fitness Clothing Consumption: A
Volume 10, Issue 3, 2018 Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach Katelyn Patrick Business Development Specialist, Glen Raven, MS & BS, College of Textiles, North Carolina State University Yingjiao Xu, Ph.D. Associate Professor, Textile and Apparel, Technology and Management, College of Textiles, North Carolina State University, Raleigh, NC ABSTRACT Thanks to the growing health awareness and the trend of athleisure, the fitness clothing market has been substantially growing. Generation Y consumers are one of the major segments for the sportswear industry in the U.S. The purpose of this study is to identify preferred product attributes, perceived benefits/consequences and driving values related to Generation Y consumers’ fitness clothing consumption. The means-end chain (MEC) model was adopted to identify the underlying values related to Generation Y consumers’ fitness clothing consumption. Data were collected from 35 subjects via laddering interviews. A hierarchical value matrix (HVM) was structured following the means-end chain analysis. Results highlighted Gen Y consumers’ self-esteem, social recognition, and financial needs in their consumption of fitness clothing. Aesthetics and price seemed to be the most salient attributes identified by the subjects for fitness clothing, followed by durability, performance, fit, breathability and wick-ability. Connecting product attributes to consumer values, perceived consequences included economic value, comfort, image, efficiency, and avoiding embarrassment. This study revealed the major values underlying Generation Y consumers’ consumption of fitness clothing as well as preferred product attributes and perceived benefits/consequences. These findings could provide great implications to the fitness clothing companies in their product development and marketing communication. -
Jewish Wigs and Islamic Sportswear: Negotiating Regulations of Religion and Fashion Emma Tarlo Goldsmiths, University of London
1 Jewish wigs and Islamic sportswear: Negotiating regulations of religion and fashion Emma Tarlo Goldsmiths, University of London Abstract This article explores the dynamics of freedom and conformity in religious dress prescriptions and fashion, arguing that although fashion is popularly perceived as liberating and religion as constraining when it comes to dress, in reality both demand conformity to normative expectations while allowing some freedom of interpretation. The article goes on to trace the emergence of new forms of fashionable religious dress such as the human-hair wigs worn by some orthodox Jewish women and the new forms of Islamic sportswear adopted by some Muslim women. It shows how these fashions have emerged through the efforts of religiously observant women to subscribe simultaneously to the expectations of fashion and religious prescription, which are seen to operate in a relationship of creative friction. In doing so, they invent new ways of dressing that push the boundaries of religious and fashion norms even as they seek to conform to them. Keywords Jewish wigs Islamic sportswear fashion religion burqini sheitel This article explores the dynamics of the relationship between religious clothing regulation and fashion by tracking the evolution of new sartorial inventions that have emerged through religious women’s dual concerns with fashion and faith. It proposes that although religious regulations relating to dress play an obvious role in limiting sartorial possibilities, they also provide a stimulus for creative responses that result in stylistic innovation. Viewed in this light, new forms of fashionable religious dress should be seen not so much as attempts to dilute or circumvent religious prescriptions and regulations, but rather as aspiring to obey the rules of fashion and the rules of religion simultaneously. -
USA- DIGITAL MARKETING STRATEGIES for FASHION Italian Trade Agency - New York
USA- DIGITAL MARKETING STRATEGIES FOR FASHION Italian Trade Agency - New York JUNE 2020 1 Contents An Overview 4 The 2022 Opportunity 11 Engagement Opportunities 15 Consumer Insights to Drive Approach 18 Digital Marketing and Communications 22 Channels Innovative Retail Trends to Watch 25 Options for Remote Work and Collaboration 32 Fashion Sources in NYC 37 Research Matrix 38 2 A Guide to Help Businesses Adapt their Digital Marketing Strategies and Prepare for What’s Next “Digital Marketing” is an umbrella term for all of your online marketing strategies, and it’s almost impossible to separate digital from the traditional marketing as a whole and the marketing landscape continues to evolve faster than we could have ever imagined” - SmartInsights, 2020. The coronavirus pandemic is shaping up It’s often the case in human affairs that to be the biggest global driver of change the greatest lessons emerge from the seen in most people’s lifetime and it is most devastating times of crises. already forging new consumer attitudes. Companies that were digitally and analytically mature outperformed competitors that hadn’t built robust McKinsey & Company, 2020 digital and analytics capabilities. Entire industries are having to adapt to a new reality that demands flexibility, resilience and, above all, creativity. 3 According to TotalRetail, by 2021 early adopter brands which redesign their An Overview websites to support visual and voice search will increase digital commerce revenue by 30 percent. Retailers that take action and invest in visual search, like the 15 percent of Data will change the respondents who said they will be way companies investing in the channel in the next 12 months, stand the best chance to capture merchandise a piece of a market that’s forecast to grow to nearly $26 billion in 2020. -
Innovation and Sustainability in French Fashion Tech Outlook and Opportunities. Report By
Innovation and sustainability in French Fashion Tech outlook and opportunities Commissioned by the Netherlands Enterprise Agency and the Innovation Department of the Embassy of the Kingdom of the Netherlands in France December 2019 This study is commissioned by the Innovation Department of the Embassy of the Kingdom of the Netherlands in France and the Netherlands Enterprise Agency (RVO.nl). Written by Alice Gras and Claire Eliot Translated by Sophie Bramel pages 6-8 INTRODUCTION 7 01. Definition and key dates 8 02. Dutch fashion tech dynamics I 9-17 THE CONVERGENCE OF ECOLOGICAL AND ECONOMIC SUSTAINABILITY IN FASHION 11-13 01. Key players 14 02. Monitoring impact 14-16 03. Sustainable innovation and business models 17 04. The impact and long-term influence of SDGs II 18-30 THE FRENCH FASHION INNOVATION LANDSCAPE 22-23 01. Technological innovation at leading French fashion companies 25-26 02. Public institutions and federations 27-28 03. Funding programmes 29 04. Independent structures, associations and start-ups 30 05. Specialised trade events 30 06. Specialised media 30 07. Business networks 30 08 . Technological platforms III 31-44 FASHION AND SCIENTIFIC RESEARCH: CURRENT AND FUTURE OUTLOOK 34-35 01. Mapping of research projects 36-37 02. State of fashion research in France 38-39 03. Key fields of research in fashion technology and sustainability 40 04. Application domains of textile research projects 42-44 05. Fostering research in France IV 45-58 NEW TECHNOLOGIES TO INNOVATE IN THE FRENCH FASHION SECTOR 47 01. 3D printing 48 02. 3D and CAD Design 49-50 03. Immersive technologies 51 04. -
Explained: Athleisure (Netflix Series)
Explained: Athleisure (Netflix Series) 1. Fill in the gaps with the words from the box. Restrictive Inspiration Campaigned Scandalous Segregated Barriers 1. Gyms were private spaces segregated by gender. 2. Clothing considered scandalous in the past is now widely adopted as gym wear. 3. Women campaigned to make comfortable styles acceptable. 4. High fashion looks to street wear for inspiration. 5. Women’s clothes were extremely restrictive in the past. 6. People used to wear clothes to feel accepted; now they are breaking barriers to re-define what is fashionable. 2. Watch the video and answer these questions: A. What trends led to the widespread adoption of comfortable clothing styles? Comfortable clothing styles gained popularity as women were able to play college sports. Further, the widespread popularity of bicycles and women playing tennis helped women become style icons in the early 20th century. Ultimately, clothing that allowed people to move freely and comfortably emerged as a new industry of sports apparel. B. What is synthetic fiber and give an example. Synthetic fiber is fabric made by humans in a lab. For example, Nylon is a silk like fabric a big contrast to scratchy wool stockings. C. How did Spandex revolutionize the world? Dupont revolutionized sportswear through Spandex, a material blended with natural fibers which made it more elastic and fit closer to the body. Spandex was comfortable; it allowed for mass manufacturing of form-fitting clothes without expensive seaming. People began to wear it for swimming, skiing, dance and yoga. 3. Textiles used to be made from animal or plants. -
Smart Street Style Collection 2016
LOOKBOOK SMART STREET STYLE COLLECTION 2016 Think smart, think Indola. SMART STREET STYLE COLLECTION 2016 MEET THE TEAM… The Indola Street Style Collection is the work of an GAIJESS / BARBERS incredible, global team - bloggers, stylists, colourists, Raymond Schulte and Danny Verheijen have reinvented the barber experience for the photographers, make-up artists - all working together modern man who wants trend awareness with to interpret the most exciting trends emerging right now. traditional quality. With their salon Gaijess the go-to destination in The Netherlands we And every look they’ve created can be made to suit every were thrilled to have this talented duo, who WELCOME woman – and man – that steps into your salon. have been Indola clients for over 10 years, at our shoot to cut and style our guys. The Indola Street Style Collection you have in your hands is part of a new global ANNA PONSA LOPEZ / BLOGGER PETER GEHRKE / PHOTOGRAPHER Since last year’s Street Style Collection, You might think a snapper of Peter’s Anna’s life has got even busier. Her blog won pedigree – campaigns for Acne, H&M, Esprit, movement where STREET STYLE – worn the best in Spain (Zalando Blogger Awards), Diesel, Levis, Louis Vuitton and Triumph – she’s featured in short films, been spotted in might want to spend more time on his front rows worldwide, headed guest lists at beloved skateboard but we’re delighted by real people all over the world – is shaping launches and premieres and starred in some to have his calm energy and unique vision of fashion’s hottest shoots.