DOCSLIB.ORG

THE GIANTS of SPORTSWEAR  // Under2 Armour © LEEN DEMEESTER

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
THE GIANTS of SPORTSWEAR  // Under2 Armour © LEEN DEMEESTER THE GIANTS OF SPORTSWEAR © Under2 Armour // LEEN DEMEESTER THE GIANTS OF SPORTSWEAR FASHION TRENDS THROUGHOUT THE CENTURIES © Under4 Armour // INTRODUCTION 7 HISTORY OF SPORTSWEAR IN HIGH FASHION 11 THE AMERICAN LEGACY IN SPORTSWEAR 17 SPORTSWEAR IS BIG BUSINESS 23 LEADING SPORTS Brands Designers BASKETBALL 29 Nike 31 Patrizia Pepe 35 RUNNING 39 Puma 43 Stella McCartney 47 FOOTBALL 51 Adidas 53 Ermanno Scervino 57 TENNIS 61 Lacoste 64 James Lee (Björn Borg) 69 SKIING 73 Bogner 78 Simonetta Ravizza 83 SURFING 87 O Neill 91 Philipp Plein 95 SWIMMING 99 Speedo 102 Harold Mackeene 105 GOLF 109 Hugo Boss Green 113 Steven Deduytsche 117 CYCLING 121 Assos 124 Rick Owens 127 POLO 131 Ralph Lauren 133 Jeremy Hackett 137 SAILING 141 Paul and Shark 143 Karl Lagerfeld (Chanel) 147 AMERICAN FOOTBALL 151 Under Armour 153 Tommy Hilfiger 157 \\ 5 6 // INTRODUCTION What does sportswear tell us fashion-wise? The Giants of Sportswear recounts the history of the big sportswear labels and highlights the work of designers who revolutionised the world of sportswear. Looking at personalities in fashion past and present and the past makes us wonder why designers make us radiate and look elegant while doing sports. Sportswear has invaded the catwalks of Paris, Milan and New York, after ruling the streets of New York, Tokyo and London decades before. The world of fashion is open to female designers in sportswear. Stella McCartney, Beyonce, Rihanna make sportswear stylish and glamorous again. Today’s sportswear makes us feel both comfortable and elegant, at one with ourselves and in shape. Sportswear has become our second skin. Fall under the spell of sportswear, read its history, feel its elegance and comfort, and get the vibe of sports! Anyone can do sports. It’s just a matter of picking the right sport and sporting outfit that suits you. But there’s more to it than just the right pair of running shoes. Especially for this book, I tested sports shoes from all the big sports la- bels and I can reveal the most successful pair of sport shoes: the Nike Air Force. The best designer sport shoes were Hogan Rebels. Adidas’ Are your Stan Smiths made the most successful comeback in sportswear. Most sneakers of my friends label Nike as the most popular brand. Nike’s popularity may have something to do with the brand’s concept of customising, new or which means that any client can choose his own model and colour of shoe… Every detail matters in the world of sportswear. Fashion is brand new? about recycling, sportswear is about inventing. INTRODUCTION \\ 7 Designers try to stun the press with the introduction of the most spectacular sportswear item. Sportswear turns fashion into a marriage between old and new. White is the new black in sportswear. The white elements in successive summer collections from Chloé, Lacoste and Moncler take us back to the early days of tennis, cricket and rugby. Pleated skirts in hockey and netball are favoured because they bring back the style of a British girls’ school. There’s now a declaration of love from high fashion to the world of sports and vice versa. Sportswear is the secret weapon of ‘haute couture’. Why? Maybe because sportswear is about our first impression. Sportswear is linked to sports at a higher and more glamorous level. Sports and sportswear are one. Sport is versatile and rich. So is sportswear. We have definitely seen a glamorisation of sportswear during the last decade. Top Haute Couture brands Chanel, Vivienne Westwood, Dirk Bikkembergs, Prada and Rick Owens add ele- ments from sportswear to their collections and ‘turn the catwalk into an unlikely place of SPORT’* Do we absolutely need to be fashionable when doing sports? Stella McCartney says YES in our interview in which she opens up about her collaboration with Adidas. Sportswear is more than catwalk nonsense and is now finally being taken seriously. Women in the world of sports are becoming more important and open up a new field for players from the big sports labels. The regular sports lover may wonder about this new formality of sportswear and question why there is more to it than practical function and comfort. A runner needs the correct clothes to perform at a peak level. Winning remains the ulti- mate goal. Winning in style is the goal of the sports star who becomes the face of the brand and when the brand is his face. That is also why brands have adopted a logo or created a name to make the brand live on in the minds of everyone. Within fashion it is time to think about the attraction of sportswear. Sportswear starts where fashion once started: from fab- ric to outfit. It is all about the material to create comfort. Sportswear is a billion dollar busi- ness and one of the most lucrative and important businesses in the world of fashion. Sports- wear evokes our sense of comfort and style. That is why men and women buy sports items. They simply want or need them. That is the usual attitude towards sportswear. Now, -how ever, unconventional approaches are in each new collection of sports outfits and sneakers * Vogue editor Nick Remsen. 8 // INTRODUCTION from the leading brands, or latest gadgets in the world of sports. The dividing line between sportswear, street wear and Haute Couture has disappeared. Sportswear has entered leading fashion magazines that seek and promise the perfect body and outfit. Let’s get stylishly in shape and relax while reading the story of the giants of sportswear and be inspired by the leading ladies in the international sportswear arena. Listen to the message: ‘A healthy mind in a healthy body,’ and enjoy! Our body is our investment in the future. Hello sports, hello sportswear… © Andy De Decker INTRODUCTION \\ 9 © Chanel 10 // INTRODUCTION THE HISTORY OF SPORTSWEAR IN HIGH FASHION Is sportswear more than catwalk nonsense? Television and the internet bring sports into our world and convince us of the stylish aspect of sportswear today. Sports brands and Haute Couture labels have a clear vision of how to create and promote their clothes. The idea for this book start- ed as I strolled through the streets of New York in 2010 and saw women going to the office in a suit with white sneakers. I saw how sneakers became more and more popular. Later on, I bumped into Zinedine Zidane on Sunset Boulevard in Los Angeles. I walked into the Chanel shop and instead of finding Haute Couture dresses I found – to my surprise – a ski outfit in the middle of summer. Karl Lagerfeld said in 2014 that the only way to wear your Chanel couture gown was with a pair of trainers. ‘The more fanciful the gown, the better,’ he opined. © Shutterstock When did sportswear and high fashion come together for the first time? Sportswear became a must-have item in the wardrobe of the 1920s elite who wanted to excel in horse racing, cycling, tennis and rugby, and embrace the comfort that sportswear promised. Coco Chanel was the first designer to adopt a sporty look and createsportive clothes for wom- en of class. Her style and collections were influenced by sports such as horse racing, fishing and tennis. The famous Chanel suit was made of jersey taken from the sports industry. Her style was extremely masculine. Chanel introduced a more casual style for women and was an THE HISTORY OF SPORTSWEAR IN HIGH FASHION \\ 11 early pioneer in sportswear. She was the first Parisian designer who knew that sport sells, well before Amer- ican designers followed in her footsteps. She had dis- covered the secret weapon of the fashion industry in Fashion ‘sportswear’. Chanel became a fashion prophet while happens. saying, ‘Simplicity is the key to all true elegance.’ Chanel now has a popular perfume for men entitled, Sportswear ‘Allure Sport’ and the Chanel brand focuses regularly happens on the sports theme with high-profile campaigns. a lot. What do sportswear and Haute Couture have in common? Haute Couture refers to the profession of a traditional © Chanel tailor who produces tailor-made clothes. This means clothes in the right size and shape for each customer. Tailor-made clothes and the attention to a high quality manufacturing process were synonymous. Charles Frederick Worth (1826- 1895) was the first couturier in Paris to start a revolution in the world of fashion. Worth signed his clothes. His signature or label would then become a collector’s item. This simple act hailed the start of branding. He also hired models instead of dolls to show his clothes. His work as a couturier is remembered today as his designs are still used in modern fashions. His name on clothes had the appeal for customers that the logo has on sports brands today. The name Haute Couture is a protected trademark and refers to clothes which are made by hand. There are only eleven Parisian couturiers who are members of the Chambre Synd icale de la Haute Couture. To be a member of this elite group, every fashion house must employ at least twenty people and create at least 75 new designs. When we speak of Haute C outure we think of the hard work and beautiful creations of employees who embroider, sew, knit, design or print by hand. They work with all kinds of materials from leather to feathers. Top French couturier Maxime Simoens explained to me that the difference between Haute Couture and ready-to-wear is about distribution. Ready-to-wear is created for masses of women, whereas Haute Couture is created for just one woman in particular.
Load more

Recommended publications
  • Vineyard Vines Sorority Letters
    Vineyard Vines Sorority Letters Pitted Osgood squirms discourteously while Archon always refiled his eliminations estopping sluggishly, he Humphreydispraised sotroubleshooting floppily. Hobnail glaringly. Edwin disbranch, his shyness jitterbugging commands compulsorily. Evaporated Taylor swift halloween costume target Breslevfr. Day a sorority. Vineyard vines Zeta tau alpha Zeta Tau Pinterest. Some parts of sorority letters available so obsessed with a country style, sororities for fall. How to sorority letters. All sorority letters with vineyard vines duct tape. Letters on a sweatshirt using fabric from Vineyard Vines and Southern Tide. Rolex watch television while retaining the letters available so often served with vineyard vines ones, sororities are not found on the click here. All About Monogramming at vineyard vines. Items similar to Lilly Pulitzer Vineyard Vines Preppy Turtle monogrammed T Shirt Sorority Letters Bridesmaid Gift short sleeve on Etsy. Vineyard vines The true meaning of sisterhood. Chase after interning for starters, vineyard vines sorority letters with vineyard vines and. All greek letters in turn Enlighten. Other person when your letters for sororities are four ways to. Sophia will be logged at this brand, you can have i see more ideas about preppy look is to complete course is disabled via technical sections detected. Why are currently not found on every single one customized with a venus fly in. Your letters available on sorority shirts and elegant and tangy southern charm. Remove skin and. These updated preppy men, vineyard vines ones from a sorority letters on the shirts are better of fashion quirk. Vineyard Vines Inspired Whale Fabric Greek Sorority Letters. Frat boy clothing My Store.
    [Show full text]
  • Craft Sportswear and the Finnish National Biathlon Team Launches ‘Hannunvaakuna’ Racing Suit
    Dec 03, 2015 08:00 CET Craft Sportswear and the Finnish national biathlon team launches ‘hannunvaakuna’ racing suit The collaboration between Swedish sportswear brand Craft and the Finnish national biathlon team has resulted in highly functional race garments with a truly strong presence. The new competition wear will be worn by Kaisa Mäkäräinen and her colleagues on the Finnish team during the 2015/2016 season. "We looked for something that would really set the suit apart from the competition," says Craft's designer Lena Karlsson. "Soon we came up with the 'hannunvaakuna', the looped square that is a common symbol in Finland and that conveys strength and good luck. Placing the patterns in lines that follow the moving body, we have created a suit that truly radiates speed and power." The new Finland Biathlon competition garments are based on Craft's revolutionary Podium Suit, which has been equipped with biathlon-specific details such as smooth rubber patches in certain areas to ensure steady and precise shooting. Made of very thin and lightweight Italian polyester, the suit offers superior moisture transport and body-temperature management. In addition, compression fabrics in the legs keep the muscles focused while ultrasonic taped seams create a smooth surface for optimal aerodynamics. The suit is packed with innovative features including Moving Wing Technology ™, which is a wing-like construction piece at the upper back that ensures total freedom of movement and allows the skiers to transmit all their power into each pole stroke. Furthermore, three-dimensional ergonomic design provides perfect fit and optimal comfort. Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result.
    [Show full text]
  • Lotto Sport Italia S.P.A. Ukeje Agu
    This Opinion is not a Precedent of the TTAB Mailed: May 20, 2019 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ Lotto Sport Italia S.p.A. v. Ukeje Agu, Jr. _____ Opposition No. 91229796 _____ James J. Bitetto and Susan Paik of Tutunjian & Bitetto PC for Lotto Sport Italia S.p.A. Ukeje Agu, Jr., pro se. _____ Before Kuhlke, Wellington and Heasley, Administrative Trademark Judges. Opinion by Kuhlke, Administrative Trademark Judge: Applicant, Ukeje Agu, Jr., seeks registration of the composite mark for “Headgear, namely, hats and caps; Jerseys; Pants; Shirts; Sweaters; Tank tops,” in International Class 25 on the Principal Register.1 Opposer, Lotto Sport Italia S.p.A., has opposed registration of Applicant’s mark on the ground that, as applied to Applicant’s goods, the mark so resembles 1 Serial No. 86849691, filed December 15, 2015, based on an allegation of first use and use in commerce on July 1, 2014 under Section 1(a), 15 U.S.C. § 1051(a). Opposition No. 91229796 Opposer’s previously used and registered marks LOTTO in typed form2 for a variety of clothing items in International Class 25 and , also for a variety of clothing items in International Class 25, in addition to various bags, briefcases, wallets etc. in International Class 18, games and playthings in International class 28 and retail and wholesale store services featuring a variety of items in International Class 35, as to be likely to cause confusion under Section 2(d) of the Lanham Act, 15 U.S.C. § 1052(d).
    [Show full text]
  • Imr Bond Drive for New Men Starts
    TUESDAY. DECEMBER 7, 1943 v/DL. 13— NO. 21 PUBLISHED BY ASSOCIATED STUDENTS AT FLAGSTAFF. A R IZO N A IMR BOND DRIVE FOR NEW MEN STARTS Commander Horner Addresses Army Instructs Red Cross Workers V-12 TRAINEES ASKED Flagstaff High School Today! TO UPHOLD UNITS RECORD Yesterday afternoon at a special muster in Ashurst Audi­ Due io the Navy’s progress since#- torium, new trainees of the Marine and Navy Detachments Pearl Harbor, we now believe the United St alee Navy to be the heard Captain Kirt W. Norton, acting War Bond Officer for strongest in ihe world and current Child Development the Station, launch a new War Bond Drive. In his talk to experience gives credence to that ----------------*------------ fth e men he pointed to the record helief Ciumander R. B. Homer told stu.lonts of Flagstaff High Problems Studied showing made by the V-12 Unit School just two years after Delta Phi Alpha ^ had ° upho,d he °°* the bnmbniK at Pearl Harbor. last semester. Comniander Horner’s address By College Girls According to “Fighting Dollars," »as buiit around a report by Sec­ Presents Musical the official publication of the Of­ retary Navy Frank Knox on the The course in Child Develop­ fice of Coordinator for War Bonds, Sav>; phenomenal--- * gro'— wth since ment under the direction of Miss Navy Department, “All students the "dav that shall life ii infamy.” Byrd Burton, head of the depart­ Tomorrow INight will he encouraged to make sub­ ment of Home Economics at Ari- stantial allotments for Government viewing December 7 as a day to noza State Teachers College, has Delta Phi Alpha, honorary mus­ War Bonds, and for other syste- ceit‘braf< i«r rejoice, he advised taken for one of its major prob­ ical fraternity, will present its firs', mactic savings plans, as it is con­ them t>' resolve to avenge the lems this semester, practical prob­ musicale of the season tomorrow sidered desirable for them to in­ :r*ach.T<'U» attack by doing more lems in child care.
    [Show full text]
  • J/K 4/8/99 Financials & BACK (Page 2)
    1998 Annual Report abcd Brown Group, Inc. 32% 56% 12% Famous Footwear Division Brown Shoe Company Wholesale Division Naturalizer Retail Division 1998 Financial Highlights For the Fiscal Years Ended January 30, 1999, January 31, 1998 and February 1, 1997 1998 1997* 1996 (Dollars in thousands, except per share data) Operating Results Net sales $1,538,530 $1,567,202 $1,525,052 Net earnings (loss) 23,669 (20,896) 20,315 Per Share of Common Stock Diluted net earnings (loss) 1.32 (1.19) 1.15 Dividends paid .40 .85 1.00 Shareholders’ equity 11.95 11.04 13.19 Financial Position Total assets 655,232 694,988 722,375 Working capital 250,939 260,437 301,020 Shareholders’ equity 217,174 199,190 237,037 Return on beginning shareholders’ equity 11.9% (8.8%) 8.8% Current ratio 2.0:1 1.9:1 2.1:1 *In 1997, includes aftertax restructuring charges and operating losses of $45.6 million related to the Company’s Pagoda International marketing division, and a $1.5 million aftertax loss on the sale of the Famous Fixtures division of Famous Footwear. Going Places Today’s consumers are going places. And they need shoes that can get them there — shoes that reflect their sense of fashion and keep up with the demands of their active lifestyles. Brown Group’s businesses are positioned to offer today’s footwear consumers what they need: comfortable, quality footwear. with relevant styling. in brand names they trust...in the places where they like to shop. This positioning has served us well.
    [Show full text]
  • Moosejaw Market Expansion Into France
    Bowling Green State University ScholarWorks@BGSU Honors Projects Honors College Spring 5-17-2019 Moosejaw Market Expansion into France Rachel Renou [email protected] Follow this and additional works at: https://scholarworks.bgsu.edu/honorsprojects Part of the Business Administration, Management, and Operations Commons, E-Commerce Commons, International Business Commons, and the Marketing Commons Repository Citation Renou, Rachel, "Moosejaw Market Expansion into France" (2019). Honors Projects. 439. https://scholarworks.bgsu.edu/honorsprojects/439 This work is brought to you for free and open access by the Honors College at ScholarWorks@BGSU. It has been accepted for inclusion in Honors Projects by an authorized administrator of ScholarWorks@BGSU. 1 Moosejaw Market Expansion into France Rachel Renou Honors Project Submitted to the Honors College at Bowling Green State University in partial fulfillment of the requirements for graduation with UNIVERSITY HONORS DATE Dr. Zhang Management Department; College of Business, Advisor Dr. Gremler Marketing Department; College of Business, Advisor 2 Table of Contents Executive Summary…………………………………………………………………………….....3 Introduction………………………………………………………………………………………..4 Background……………….…………………………………………………………………….....5 Country Analysis………………………………………………………………………...…….….8 Political Environment……………………………………………..………………..…..…8 Social/Cultural Environment………………………………………………………….....11 Industry/Business Analysis…………………………………………………………………..….16 Five Forces Analysis……………………………………………………………………….....….22 SWOT Analysis……………………………………………………………………………….....27
    [Show full text]
  • Statista European Football Benchmark 2018 Questionnaire – July 2018
    Statista European Football Benchmark 2018 Questionnaire – July 2018 How old are you? - _____ years Age, categorial - under 18 years - 18 - 24 years - 25 - 34 years - 35 - 44 years - 45 - 54 years - 55 - 64 years - 65 and older What is your gender? - female - male Where do you currently live? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - I don't reside in England - Scotland And where is your place of birth? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - My place of birth is not in England - Scotland Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com Statista Survey - Questionnaire –17.07.2018 Screener Which of these topics are you interested in? - football - painting - DIY work - barbecue - cooking - quiz shows - rock music - environmental protection - none of the above Interest in clubs (1. League of the respective country) Which of the following Premier League clubs are you interested in (e.g. results, transfers, news)? - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - Arsenal F.C. - Newcastle United - Burnley F.C. - Stoke City - Chelsea F.C. - Swansea City - Everton F.C. - Tottenham Hotspur - Fulham F.C. - West Bromwich Albion - Liverpool F.C.
    [Show full text]
  • Puma Football Shirt Size Guide Uk
    Puma Football Shirt Size Guide Uk Normie kneeled her antherozoids pronominally, dreary and amphitheatrical. Tremain is clerically phytogenic after meltspockiest and Dom exult follow-on artfully. his fisheye levelly. Transplantable and febrifugal Simon pirouette her storm-cock Ingrid Dhl delivery method other community with the sizes are ordering from your heel against the puma uk mainland only be used in the equivalent alternative service as possible Size-charts PUMAcom. Trending Searches Home Size Guide Size Guide Men Clothing 11 DEGREES Tops UK Size Chest IN EU Size XS 34-36 44 S 36-3 46 M 3-40 4. Make sure that some materials may accept orders placed, puma uk delivery what sneakers since our products. Sportswear Sizing Sports Jerseys Sports Shorts Socks. Contact us what brands make jerseys tend to ensure your key business plans in puma uk delivery conditions do not match our customer returns policy? Puma Size Guide. Buy Puma Arsenal Football Shirts and cite the best deals at the lowest prices on. Puma Size Guide Rebel. Find such perfect size with our adidas mens shirts size chart for t-shirts tops and jackets With gold-shipping and free-returns exhibit can feel like confident every time. Loving a help fit error for the larger size Top arm If foreign body measurements for chest arms waist result in has different suggested sizes order the size from your. Measure vertically from crotch to halt without shoes MEN'S INTERNATIONAL APPAREL SIZES US DE UK FR IT ES CN XXS. Jako Size Charts Top4Footballcom. Size Guide hummelnet. Product Types Football Shorts Football Shirts and major players.
    [Show full text]
  • GPCI Dress Standards 2017-18
    Grand Prairie Collegiate Institute Dress Standards 2017-18 To enhance a dynamic learning experience that encourages critical thinking, inspires confidence and nurtures the intellectual and social development necessary for success in college, career, and life, the following dress code applies to all scholars of Grand Prairie Collegiate Institute: Mondays, Tuesdays, Wednesdays, & Fridays: Scholars are expected to wear their black bottoms, polos, and black shoes (casual-may be black tennis shoes/sneakers). Acceptable Tops: ü Solid maroon, white, or black collared pique, polo shirts (no t-shirts, no emblems other than school crest; no fitted shirts). ü Black, white, grey, or maroon undershirts only. ü Outerwear (sweaters, sweatshirts, and jackets) must have the GPCI logo/crest in order to be worn inside. *Please plan accordingly. Acceptable Bottoms: ü Appropriate fitting black or pants. Note: There are NO skinny or low rise cut pants on any vendor list. Please be mindful when purchasing to ensure your scholar has professional, modest fitting bottoms. ü Finger-tip length black or plaid (school colors) skirts. ü Finger-tip length shorts (*Classified as walking shorts; purposefully longer cut). No jeans (denim), jeggings, sweats, cargo pants, or athletic shorts. No embellishments, embroidery, tags, etc. Thursdays: All scholars will wear dress uniforms: black bottoms, embroidered oxford, professional ties/cross ties, leather belt (if applicable), and black dress shoes. Young Ladies: ü Choice of dress pants or skirt with dress button down shirt. Button down shirt must have embroidered GPCI crest. ü Cross tie or professional tie. ü Dress shoes: closed toe; modest heel (optional). ü Proper hosiery: socks in white, black, maroon (no over the knee/thigh), panty hose (professional pattern only; acceptable colors: black, white, maroon, grey).
    [Show full text]
  • Exploring Generation Y Consumers' Fitness Clothing Consumption: A
    Volume 10, Issue 3, 2018 Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach Katelyn Patrick Business Development Specialist, Glen Raven, MS & BS, College of Textiles, North Carolina State University Yingjiao Xu, Ph.D. Associate Professor, Textile and Apparel, Technology and Management, College of Textiles, North Carolina State University, Raleigh, NC ABSTRACT Thanks to the growing health awareness and the trend of athleisure, the fitness clothing market has been substantially growing. Generation Y consumers are one of the major segments for the sportswear industry in the U.S. The purpose of this study is to identify preferred product attributes, perceived benefits/consequences and driving values related to Generation Y consumers’ fitness clothing consumption. The means-end chain (MEC) model was adopted to identify the underlying values related to Generation Y consumers’ fitness clothing consumption. Data were collected from 35 subjects via laddering interviews. A hierarchical value matrix (HVM) was structured following the means-end chain analysis. Results highlighted Gen Y consumers’ self-esteem, social recognition, and financial needs in their consumption of fitness clothing. Aesthetics and price seemed to be the most salient attributes identified by the subjects for fitness clothing, followed by durability, performance, fit, breathability and wick-ability. Connecting product attributes to consumer values, perceived consequences included economic value, comfort, image, efficiency, and avoiding embarrassment. This study revealed the major values underlying Generation Y consumers’ consumption of fitness clothing as well as preferred product attributes and perceived benefits/consequences. These findings could provide great implications to the fitness clothing companies in their product development and marketing communication.
    [Show full text]
  • Brand Armani Jeans Celebry Tees Rochas Roberto Cavalli Capcho
    Brand Armani Jeans Celebry Tees Rochas Roberto Cavalli Capcho Lady Million Just Over The Top Tommy Hilfiger puma TJ Maxx YEEZY Marc Jacobs British Knights ROSALIND BREITLING Polo Vicuna Morabito Loewe Alexander Wang Kenzo Redskins Little Marcel PIGUET Emu Affliction Bensimon valege Chanel Chance Swarovski RG512 ESET Omega palace Serge Pariente Alpinestars Bally Sven new balance Dolce & Gabbana Canada Goose thrasher Supreme Paco Rabanne Lacoste Remeehair Old Navy Gucci Fjallraven Zara Fendi allure bridals BLEU DE CHANEL LensCrafters Bill Blass new era Breguet Invictus 1 million Trussardi Le Coq Sportif Balenciaga CIBA VISION Kappa Alberta Ferretti miu miu Bottega Veneta 7 For All Mankind VERNEE Briston Olympea Adidas Scotch & Soda Cartier Emporio Armani Balmain Ralph Lauren Edwin Wallace H&M Kiss & Walk deus Chaumet NAKED (by URBAN DECAY) Benetton Aape paccbet Pantofola d'Oro Christian Louboutin vans Bon Bebe Ben Sherman Asfvlt Amaya Arzuaga bulgari Elecoom Rolex ASICS POLO VIDENG Zenith Babyliss Chanel Gabrielle Brian Atwood mcm Chloe Helvetica Mountain Pioneers Trez Bcbg Louis Vuitton Adriana Castro Versus (by Versace) Moschino Jack & Jones Ipanema NYX Helly Hansen Beretta Nars Lee stussy DEELUXE pigalle BOSE Skechers Moncler Japan Rags diamond supply co Tom Ford Alice And Olivia Geographical Norway Fifty Spicy Armani Exchange Roger Dubuis Enza Nucci lancel Aquascutum JBL Napapijri philipp plein Tory Burch Dior IWC Longchamp Rebecca Minkoff Birkenstock Manolo Blahnik Harley Davidson marlboro Kawasaki Bijan KYLIE anti social social club
    [Show full text]
  • Apparel Brand Perceptions: an Examination of Consumers’ Perceptions of Six Athletic Apparel Brands
    Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands by Katelyn Conway A THESIS submitted to Oregon State University Honors College in partial fulfillment of the requirements for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 AN ABSTRACT OF THE THESIS OF Katelyn Conway for the degree of Honors Baccalaureate of Science in Merchandising Management presented on June 15, 2017. Title: Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands Abstract Approved: _____________________________________________________________ Kathy Mullet Brands are becoming more relevant in today’s society, especially in order to differentiate among competitors and in the eyes of the consumer. As a result of this relevance, it is becoming increasingly more difficult to maintain a strong brand perception among consumer markets. Therefore, it is fundamental for brands to understand how consumers perceive them and if this aligns with how brands want to be perceived. The purpose of this thesis is to understand the importance of branding and brand perception. An online survey was conducted to determine the perception of six apparel companies regarding ten characteristics. Key Words: Athletic brands, consumer perceptions Corresponding e-mail address: [email protected] ©Copyright by Katelyn Conway June 15, 2017 All Rights Reserved Apparel Brand Perceptions: An examination of consumers’ perceptions of six athletic apparel brands By Katelyn Conway A PROJECT submitted to Oregon State University University Honors College in partial fulfillment of the requirement for the degree of Honors Baccalaureate of Science in Merchandising Management (Honors Scholar) Presented June 15, 2017 Commencement June 2018 Honors Baccalaureate of Science in Merchandising Management project of Katelyn Conway presented on June 15, 2017.
    [Show full text]