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“We’re having a lot of targeted conversations with real key decision- makers, instead of just having a very broad industry discussion. It’s been a great conference” Textron Systems, Lead Partner, International Armoured Vehicles 2016

AV Prospectus 2016.indd 1 19/01/2016 09:21 Global Market Overview

Transnational security threats, sustained conflict in the Middle East and simmering disputes in South East Asia mean international relations across the globe remain frosty for some, volatile for others. Unconventional, irregular and hybrid warfare carried out by both state and non-state actors continues to be a critical feature of current and potential operating scenarios faced by around the world.

Of course, ’s annexation of Crimea was shockingly effective and demonstrated the renewed need for NATO to be able to move Armour in volume and at speed across to meet future threats; logistics books are being dusted off. Across swathes of Syria and Iraq, Daesh have continued to consolidate their hold with many anticipating they will remain influential in the region for years to come. The credible threat of being able to deploy significant capability at speed is often sufficient deterrence to render the actual use of force unnecessary. However, to stabilise and ultimately resolve such issues can come the need for ‘boots on the ground’; firepower, mobility, protection and information networks. This almost certainly means joint force deployment and in particular a combination of aerial platforms, armoured vehicles, and .

The outlook for the armoured vehicles market is more compelling than it has been since the 2008 economic downturn triggered widespread anxiety and the post-Iraq hangover that resulted in sluggish demand and supply. Defence budgets worldwide are fluctuating. Continued insecurity has led many NATO states to reevaluate their decisions to slash costs, resulting in renewed expenditure throughout central and eastern Europe, while procurements in the UK, , , and Denmark have been taking large strides. Meanwhile, the U.S. has finally settled on the supplier of its biggest armoured vehicle programme (JLTV), Asian nations have become increasingly alert to new vehicle technologies, and Africa’s spending – and manufacturing – is of keen interest to the global market. Meanwhile, Latin America has seen relatively little change thanks to mixed fiscal fortunes among the established and emerging players. Overall, for the first time in years, the armoured vehicles market is showing signs of widespread confidence.

AV Prospectus 2016.indd 2 19/01/2016 09:21 Why Partner with Defence IQ’s Armoured Vehicles Portfolio

Defence IQ prides itself on offering international professionals the rare opportunity to meet the right people responsible for major programmes within the growing global armoured vehicles community. The longest running and most prestigious series of armoured vehicle events started with Light Armoured Vehicles in 2001. This portfolio has followed and helped shape the debate from light armour to medium armour, from tracks to wheels, from lethality to mobility to survivability. Now in its 16th year, International Armoured Vehicles is the sector leader. The armoured vehicles sector is vast and includes numerous different mission sets and requirements. That’s why we have consulted our and industry advisory boards to offer a distinct portfolio of regional- specific events, with Armoured Vehicles Latin America, Armoured Vehicles Africa, Armoured Vehicles Eastern Europe and Armoured Vehicles Asia. Our portfolio has also focused on specific key nations with Armoured Vehicles Turkey, Armoured Vehicles India, Armoured Vehicles UAE and Armoured Vehicles Brazil. We’ve enjoyed formal endorsements over the years from SSM in Turkey, UAE Land Forces, the Royal Wessex Yeomanry in the British , Nigerian Army and the Ukrainian Army. By concentrating on specific subjects at each event, we ensure that “It’s always good the military and governmental representatives in attendance are the to get our suppliers decision makers for that specific area. This delivers the most relevant and receptive audience for your specific solutions; it makes the together, our face-to-face interaction immediately more comfortable as you analysts, friends are both on the same page. and colleagues from If you’re looking to introduce your product, grow your brand, or maintain other armed forces, your client relations within the armoured vehicles market, then you will to compare notes certainly benefit from joining us at one of our regional events. on the evolution of armoured vehicles.” General Sir Peter Wall, Read on to learn more about Chief of the General Staff each of our individual events

www.armouredvehiclesevents.com

AV Prospectus 2016.indd 3 19/01/2016 09:21 Who Attends Our Armoured Vehicles Conferences? Military ARMSCOR French MoD DGA Royal Army of Oman Afghan Ministry of Defense Ghana Army Royal Danish DoD Australian Army Gabonese Armed Forces Royal Danish Navy Brazilian Army Royal Marines Brazilian Navy German MoD Russian DoD British Army Hungarian Army SA Army Defence Force Hungarian G.S. SANDF Bulgarian Army Hungarian MoD Slovenian Army IDF Singapore Army Canadian DoD Indian Army Spanish Army Canadian DND Spanish MoD Croatian G.S. Iraqi Army Spanish Marine Corps Cyprus National Guard Irish STRIDE Czech Ministry of Defence Danish Army Italian DoD Swedish DoD DARPA Italian Navy Tunisian Ministry of Defence Defence Logistics Organisation Jordanian Armed Forces Turkish Army DGA JSDGF Turkish MoD SSM DLO Kuwaiti Army UAE GHQ DRDC-RDDC Latvian Ministry of Defence DRDO Malaysian Army UAE Ground Force DSTL Ministry of Defence, Saudi Arabia UK Royal Marines Ministry of the Interior, Saudi Arabia UK MoD Estonian MoD Nigerian Army Ukraine DoD FFI Norwegian Defence Ukraine Army Research Establishment Norwegian DoD UKTI DSO Philippines Army Marine Corps Finnish DoD PINDAD US Army FIRE Finnish Defence Intelligence Polish Army US Army National Guard Research Establishment Polish DoD US Army RDECOM FMV US DoD FOI Swedish Defence Research Institute Qatari Emiri Land Force USMC Romanian Army Zambian Army 2015 Delegate Breakdown Job Functions INDUSTRY (44%) MILITARY (56%)

14% Business Development 21% Technical Officers, SO1, and Purchasing SO2 and Operational Officers 10% Research & Development/ Engineering/ Product 15% Government and Development Ministries of Defence 8% C-Level 11% Programme Manager 2% Marketing 9% Military Attaches 10% Other www.armouredvehiclesevents.com

AV Prospectus 2016.indd 4 19/01/2016 09:21 Industry Aish Technologies Horstman Defence System Pearsons Engineering Alcoa Defense Hutchinson Brasil Automotive PREACT American Panel Corporation IAI Proengin AmSafe IMCA Elektronik Prox Dynamics Ares Security Vehicles iRobot Corporation QinetiQ Aselsan ITT Corporation Rafael Advanced Defense Systems BAE Systems Iveco Defence Vehicles Raytheon Barco Jankel Trucks Defense Bertel O. Steen Spesialkjoretoy AS JCB Defence Products Rheinmetall Waffe Munition Beth-El Zikhron Yaaqov Industries Jeep Ricardo BMT Isis Kongsberg Defence Systems RUAG Defence Booyco Engineering PTY Lockheed Martin SAAB Bren-Tronics Lorica Saft Caterpillar Defence Products Lumi Glass Industries Sagem Défense Sécurité C E Niehoff Mahindra Saxon Armor Chaiseri Metal & Rubber Co. Limited MBDA UK Limited Selex ES Cinch Connectors Med-Eng Singapore Technologies Kinetics CMI Defence Meggitt Training Systems Soucy Defense Curtis Wright METRAVIB Stromsholmen AB DCM Design Microflown AVISA ST Engineering DEIHL Defence Land Systems Millbrook Proving Ground DEW Engineering & Development Milspray DRS Environmental Systems Morgan Advanced Materials Tencate DSM Dyneema MTU Friedrichshafen Texelis Du Pont Mustand Advanced Engineering Textron Systems Dynamit Nobel Defence Nexter Systems Transhield Elbit Systems Land and C4I NIMR TriMark Europe Enersys NP Aerospace Thales Farymann Diesel OBRUM Timoney Technology FFG ODERBRECHT TNO Defence FN Herstal Optex Systems Toci OÜ General Dynamics Land Systems Osprea Logistics Tyron Developments Greaves Cotton Palomar Display Products Vital Seating and Systems GSS Panair International Xtreme Concepts Honeywell Patria Land Systems Yugoimport SDPR

www.armouredvehiclesevents.com

AV Prospectus 2016.indd 5 19/01/2016 09:21 Working with us: Opportunities & Benefits

Increasing end-user budget constraints and export license procedure complexity create an environment where maximising your business know-how in the following areas has become 100% mission critical: Diversifying your customer base Discovering the best potential partners in emerging markets: There are too many OEMs chasing too few programmes so, in order to succeed in this environment, partnering is essential Learning how to adapt to local requirements with the correct products Pricing your products competitively: What will the market bear vs. material cost? Setting up joint ventures for transfer of technology, local assembly and local production The Armoured Vehicles Conference Series balances the unique advantages of a superbly attended, high-level conference: large exhibition space complete with static displays and a comprehensive range of OEM and sub-system suppliers. These features allow your organisation to simultaneously place your products into an academic, technical and operational context, thus greatly enhancing your ability to put your product to the community. Sponsoring an event makes people remember you. Event and face-to-face marketing is one of the most effective marketing tools that you can have in your armoury. No other medium stimulates the senses like a conference and exhibition; sponsoring and exhibiting at a live event has been proven to increase brand memory, improve brand connection and increase sales.

Armoured Vehicles will give you Opening up possibilities for the opportunity to: your business... Identify and interact with your peers and prospects Exhibiting provides a chance for prospects and Exchange ideas customers to experience your product capabilities Develop new strategies tailored to your customers’ in a time- and cost-effective manner that individual needs sales calls or visits simply can’t offer. You can gain Meet a large number of prospects and customers invaluable first hand insights and feedback, from over a short period of time your buying audience. Meet and make contacts with those you ordinarily may not meet at any other event Up-armour your sales approach. Conduct face to face meetings Sponsoring / exhibiting make buying easy – cut Build relationships out the back and forth of emails, returning phone Benchmark against your competition calls, sending brochures. Showcase your products, Demonstrate new and existing products and invite your existing customers to see your product services in a dynamic way developments and latest ideas, meet prospects and Garner insightful feedback from the marketplace make buying easy for you and your end user. Customers connect to your brand at conferences and exhibitions. The most successful sales campaigns are a combination of face-to-face meetings at events, digital marketing and getting on the phone. We can “Really good with various help you with all three. programs of speakers.“ Director of Marketing, Saab Barracuda AB, 2015 Event Sponsor

AV Prospectus 2016.indd 6 19/01/2016 09:21 Our Events May, 2016 Abu Dhabi, UAE The Armoured Vehicles Middle East conference will focus on the region’s major ongoing vehicle development plans, local industrial bases and production capacity, and the end-user requirements governing these outputs. Whilst the forum in Abu Dhabi will host speakers from the leading regional forces, it will also draw on the programme management experience of the international end-user and industry community.

June 2016 Lima, Peru

The Latin American defence market remains largely active thanks to continued modernisation requirements and the economic dependence on both local industry and internal security. Armoured vehicle acquisition has continued continent-wide, but predominantly for lighter, paramilitary platforms rather than heavy armour. With active requirements for IFVs and a brand new, state-of-the-art 8x8 recently brought into service, Peru is the ideal location for the next Armoured Vehicles Latin America conference and we look forward to being there in June. Previous Key Participants Included: Fernando Farfan Castro, Joint Arms Task Force, Colombian Army Colonel Henrique Ruffo, Guarani Project Manager, representing Guido Amin Naves, Chief of the Project Management Office,Brazilian Army Brigadier General Harold Lucho Avendaño, Evaluator Technical Committee (CETO) Peruvian Army Previous Industry Support From:

www.armouredvehicleslatinamerica.com

August 2016 Africa Mombasa, Kenya With a growing defence budget, active requirements for armoured vehicle technologies, a promotion of military/industry engagement and a rapidly expanding indigenous defence industry, Ethiopia is one of the most exciting nations across the African mechanised community. Previous Key Participants Included: Major General Gotsileene Morake, Director General Support Services, Botswana Defence Force Brigadier General Ayub G Matiiri, Commander Armoured Brigade, Kenya Defence Force Brigadier General Jack Sinyangwe, Chief of Policy, Doctrine and Strategy Development Branch, Zambia Army HQ Brigadier General Francis Asilia Njau, Land Forces Operations and Training Officer, Land Forces Headquarters, Tanzania Peoples Defence Force Previous Industry Support From:

www.armouredvehiclesafrica.com

AV Prospectus 2016.indd 7 19/01/2016 09:21 The Armoured Vehicles Middle East conference will focus on the region’s major ongoing vehicle development plans, local industrial bases and September 2016 production capacity, and the end-user requirements governing these Warsaw, Poland outputs. Whilst the forum in Abu Dhabi will host speakers from the leading regional forces, it will also draw on the programme management Eastern Europe experience of the international end-user and industry community.

Taking place in Europe’s most dynamic defence market- Poland- the Eastern Europe conference brings together the region’s forces, all of which are looking to modernise and adapt to the current threat environment Previous key participants included: Frederick Hodges, Commander, NATO LANDCOM Colonel Andriy Kadiliak, Deputy Chief of the Armoured Vehicles Department, Ukrainian Army HQ Colonel Jarosław Gromadziński, Chief of Land Forces Use and Analysis Branch, Operational Planning Division J-3, General Staff of the Confirmed Representative of Lieutenant General Arvydas Pocius, , Republic of Lithuania Previous Industry Support From:

www.armouredvehicleseasterneurope.com

October 2016 Seoul, South Korea

Armoured Vehicles Asia 2016 will take place in the Republic of Korea for the first time in partnership with the Korea Defense Technology Institute and Dongyang University. The conference will feature a high proportion of presentations and discussions from the technical and vehicle development perspectives in order to build a clear roadmap for future capability for the national armed forces, and to connect international industry with some of the more advanced programmes anywhere in the world. Previous Key Participants Included: General (Rtd)Ryamizard Ryacudu, Minister of Defence, Indonesian MoD Brigadier General TNI Anto Mukti Putranto, Commandant of Indonesian National Defence Forces Centre (INDF PKC) Silmy Karim, CEO, PT PINDAD Previous Industry Support From:

www.armouredvehiclesasiaevent.com

AV Prospectus 2016.indd 8 19/01/2016 09:21 January 2017, , UK

International Armoured Vehicles is widely recognised as the largest and most prestigious dedicated armoured vehicle symposium in the world. Since 2001, IAVs has tracked the achievements and challenges facing the global armoured vehicles community. We have followed the debates from tracks vs wheels, to mobility vs survivability to cost vs capability. We’ve seen major programmes come and go from TRACER to FRES and FCS to GCV. We’ve informed the community on the latest technology issues, profiling hybrid-electric drive, electric armour and a range of lethality options. But most importantly, with the help of hundreds of industry professionals worldwide we’ve helped shape the debate with you. As have moved from rapid deployment, to sustained operations and now back to contingency we’ve asked the questions that matter to you. International military officers have received the chance to state their requirements, discuss the challenges facing them and highlight what they need from their industry partners. In turn, industry have been provided a unique platform to not just profile their products, but also demonstrate how they will save lives and improve effectiveness. And while the debate has been raging, we’ve been delivering an ever-growing and more varied audience from every corner of the globe, each with a unique perspective and challenges. As the sector evolves, so do we, focusing on improving the academic rigour of our events and enhancing the engagement between industry and military. We’re always looking to enhance the networking we provide to our delegates, some of whom are now returning for their fifteen year of consecutive shows. We’ve provided the most highly regarded conference, largest vehicle exhibition and most engaging speakers. With Return to Contingency on everyone’s mind, the demands of an uncertain mission specification making the military reassess their doctrine and budget pressures demanding ever more cost-effective solutions, IAVs continues to provide the platform to discuss and shape the debate. Key 2016 Participants Include: General Dennis L Via, Commanding General, US Army Materiel Command, US Army Major General Robert Talbot-Rice, Head of Armoured Vehicle Programmes, DE&S H.E. General Qadam Shah Shaheem, Chief of General Staff, Afghan National Army Lieutenant General Seppo Toivonen, Commander, Finnish Army

Current Sponsors:

a p c

american panel corporation

www.internationalarmouredvehicles.com

AV Prospectus 2016.indd 9 19/01/2016 09:21 Sponsorship Packages Pre-event: At event: Logo on homepage of the event website 2 delegate passes Company profile on event website 3 x 2 metre exhibition space Logo on front page of event brochure Exhibitor will be included on event signage Part of the fully integrated marketing PREMIUM Exhibitor will have the opportunity to distribute campaign in print, online and through email EXHIBITOR promotional literature to all delegates Email marketing campaign coordinated by Logo will be included on event documentation IQPC to invite your top prospects to the event Delegate list two weeks prior to the event

Post event: Investment Level: You will receive a copy of the final delegate list £9,500 + VAT

Pre-event: At event: Logo on homepage of the event website Speaking slot in a conference stream, Company profile on event website or on a focus day Logo on front page of event brochure 1 VIP speaker pass Part of the fully integrated marketing ASSOCIATE 2 delegate passes campaign in print, online and through email PARTNER 3 x 2 metre exhibition space Email marketing campaign coordinated by Sponsor will be included on event signage IQPC to invite your top prospects to the event Sponsor will have the opportunity to distribute Delegate list two weeks prior to the event promotional literature to all delegates Logo will be included on event documentation Post event: Investment Level: You will receive a copy of the final delegate list £16,500 + VAT

Pre-event: At event: Featured logo on homepage of the event website Plenary speaking slot in a conference stream, 200 word company profile on event website or on a focus day Featured logo on front page of event brochure 1 VIP speaker pass Part of the fully integrated marketing campaign CONFERENCE 3 delegate passes in print, online and through email PARTNER 3 x 2 metre exhibition space Email marketing campaign coordinated by IQPC Private meeting room away from main to invite your top prospects to the event conference and exhibition Speaker interview onto event website Partner will be included on event signage as Delegate list two weeks prior to the event Conference Partner Conference Partner will have the opportunity to distribute promotional literature/whitepapers Post event: to all delegates You will receive a copy of the final delegate list Logo will be included on event documentation Sponsor will exclusively host one of the Investment Level: networking events – dinner/lunch/coffee break IQPC will work with the sponsor to work out the £25,000 + VAT exact details to maximise the opportunity for premium networking

Pre and Post event: LEAD Investment Level: A package designed around your marketing and Price on application business development requirements to help you PARTNER meet your objectives

AV Prospectus 2016.indd 10 19/01/2016 09:21 Pre-Event Marketing Support Utilise our extensive range of multi-channel marketing services and: Gain greater control over who you have access to at our armoured vehicles events Take advantage of additional branding and a higher profile in the market prior to the event Be seen as a proactive thought leader and major player to those senior military and industry from the armoured vehicles market Deepen your understanding of activity in the market place, and critical pain points of your target clients

The following marketing services are available to you at no extra cost as part of your event sponsorship package. Wish lists: The opportunity for you to provide a list of companies and individuals you would like the armoured vehicles event team to invite. This ensures the right audience is being targeted to reflect your objectives Email invite: We can send you a pre-written email template, so you can issue invitations for the event to your contacts, accompanied with your exclusive discounted conference rate Print media: One article or whitepaper to be hosted in our Content Library and to be featured as a free download during the marketing campaign e.g. in an email shot or social media campaign (Defence IQ reserve editorial discretion) Press: As a key partner, you can recommend your preferred press and media partners for us to work with to promote the event Electronic Media: We can make you a custom “meet us at” style banner highlighting your presence at the event to use on your website, email newsletters, email signatures, etc.

What we offer We understand that every business has different goals and needs which is why our team works with you at every step of your journey with us to tailor a bespoke package to deliver exactly the right message at the event to meet your business objectives. In advance of the event, we will also work with you to identify your top prospects and can arrange introductions and meetings to ensure you get the most out of your time onsite.

AV Prospectus 2016.indd 11 19/01/2016 09:21 JOIN TODAY FOR FREE BY SIGNING UP ON OUR WEBSITE: WWW.DEFENCEIQ.COM

About Defence IQ

Defence IQ is an authoritative news source for high-quality and exclusive commentary and analysis on global defence and military- related topics. Sourcing interviews and insights directly from senior military and industry professionals on air defence, cyber warfare, armoured vehicles, naval defence, land defence and many more topics, Defence IQ is a unique multimedia platform to discuss and learn about the latest developments within the defence sector.

Join over 90,000 defence professionals to access all the exclusive video interviews, podcasts, articles and whitepapers that are available and updated on a daily basis.

Start knowledge sharing and networking before the event  Follow us on Twitter @IAVehicles  Join the Armoured Vehicles Networking Group LinkedIn community

Contact Us: Amar Karia Head of Armoured Vehicles Portfolio T: +44 (0)20 7368 9515 M: +44 (0)78 2157 5181 E: [email protected]

“IAV is a niche event but all the more valuable because of it. We at CMI Defence appreciate the diversity of IAV’s attendees and the relaxed environment created for the event. This makes the quality of discussion and contact much higher than usual.” EVP – Commercial, CMI Defence, 2016 Event Partner

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