Attachment 2

The Meadows of Laurel Attachment 2

About the Development

The City, through Enterprise Land Development (ELD), is finalizing construction of a 304 residential lot subdivision in the Laurel 22 (The Meadows of Laurel neighbourhood in southeast Edmonton. The Meadows of Laurel) is a residential Laurel promotes the use of energy-efficient building practices subdivision between and environmentally-responsible home construction. 17 Street and 24 Street and 21 Avenue and 16 Avenue.

LOTS SOLD THIS YEAR

21 AVENUE

30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 29 EXISTING 46 RESIDENTIAL 28 20 AVENUE 47

27 8 48 EXISTING 26 9 49 PARK 1 2 3 4 5 6 7 20 STREET 25 10 50 FUTURE 24 11 51 RESIDENTIAL 23 19 18 17 16 15 14 12 52 22 13 53 20 AVENUE 21 STREET 21 20 19 AVENUE

FUTURE RESIDENTIAL 54 63

RESIDENTIAL EXISTING 55 62 56 61 STREET 18

19 AVENUE 57 STREET 17 60 58 59

FUTURE 19 A AVENUE RESIDENTIAL

22 STREET

64 65

66 STREET 19 EXISTING RESIDENTIAL 67 FUTURE FUTURE 68 RESIDENTIAL RESIDENTIAL 69 70 71 24 STREET 72 73 18 AVENUE 74 75 76 FUTURE RESIDENTIAL 77 FUTURE RESIDENTIAL Attachment 2

KEY AMENITIES

Playground Svend Quick Access Transit Shopping Major Grocery Hansen K-9 to Anthony Retailers School Henday

Swimming Skating Library The Meadows The Grey Nuns Rec Centre Community Hospital

Planning for the Meadows of Laurel began in 2016 and KEY SUSTAINABILITY COMPONENTS the sales of residential lots were divided into 4 annual groups of sales, starting in 2019. The City sold 77 lots in • Third-party sustainability certification requirements stage one through two public draws: a draw for 38 lots (through organizations such as Energuide, BUILT for certified green, professional builders, completed on GREEN, CHBA, and LEED Canada) to ensure that the March 25th, and a draw for 39 lots for individual builders, home has achieved an EnerGuide rating of at least completed on April 15th. Another 69 lots are scheduled to 15 per cent lower than the benchmark home on the be released for sale in Q1 2020. The remaining 158 lots are EnerGuide label. planned to be registered in 2020, and released for sale on • Construction of all homes in The Meadows of Laurel a controlled basis in 2021 and 2022. must fulfill the NRCan Solar Ready Guidelines or the Canadian Solar Industries Association (CANSIA) guidelines. HISTORY • The City offers a Green Building Grant of $10,000 • A 64 hectare parcel was acquired by the City to builders constructing to a Net-Zero standard in 1985 and was primarily used for agricultural and obtaining a third-party verified Canadian Home purposes until development work in the area began. Builders Association (CHBA) Net-Zero label. • The development was planned in stages, namely Laurel 10 and Laurel 22. DESIGN GUIDELINES • Laurel 10 (Laurel Green) planning began in 2012 The City mandates design guidelines as a means to and residential construction was completed in 2017. protect the integrity of the development, provide flexible, sustainable options, and aid in the maintenance of property values and neighborhood aesthetics. Attachment 2

Public Lot Sales Survey Feedback

As a part of registration to the public lot sales event, the City asked all registrants to complete an online questionnaire.

In addition to answering demographic questions, 1,364 participants shared their perspectives in response to the following question:

27 26 56 99

116 Please describe why you are interested in 592 189 purchasing a lot from the City

259

The responses can be categorized into the following broad themes:

Build My Own House Other

Location Good Price

Entering the Next Stage of Life Investment Opportunity

Sustainability and the Environment Trust in COE Attachment 2

BUILD MY OWN HOME “ Me and my girlfriend love the sustainability aspect of everything in life and we both believe 592 interested buyers wanted to build a custom home that if everyone can change a little overall the tailored to their needs. Some wished to utilize their trade impact would be huge. she writes her own skills to construct their homes themselves. sustainability blog and together we try to reduce our impact as much as we can, We seen this and believe it would be a great start!! ” LOCATION

Location factors such as community, schools and GOOD PRICE other amenities were mentioned 259 times. Interested buyers were attracted to the Meadows of Laurel as a The reasonable price of the homes was mentioned family-friendly community. These potential buyers were 39 times. interested in the proximity to a K-9 school, their work and the availability of a library, the Meadows Rec Centre, shopping. The green space surrounding the home was INVESTMENT OPPORTUNITY another attraction. Using the home as an investment was mentioned 27 times. These potential buyers were small builders and NEXT STAGE families who saw the purchase as an opportunity for market entry or growth. The Next Stage response was collected 189 times and included newcomers to Canada, first-time home buyers, “ I am a new immigrant, I am saving money to buy growing families looking for more space, retirees looking a house . This is the best opportunity that can to downsize and those looking to upgrade to a newer make future for me in this country. ” space.

“ I enjoy the meadows area, I reside in a larger home TRUST IN THE CITY OF EDMONTON and would like to downsize to a smaller home. I have 2 kids who attend university and the meadows 26 respondents mentioned their trust in the City as transit station is a god send to them. As well as my a reason for purchasing a home in the Meadows of mother who lives with me, enjoys the area and it is Laurel. The reasons included: contributing to the City very walking friendly. ” budget vs. a private developer, trusting the City with their money, supporting a City offering of sustainable residential community and the growth of Edmonton. ENVIRONMENT “ The revenue generated from this project by The sustainably-built and environmentally-friendly the City of Edmonton would stay in Edmonton community was mentioned 116 times. These interested & I am quite positive that City of Edmonton is buyers cited sustainable building practices, reduction in going to spend their generated profit in city energy bills due, solar ready homes and reducing their infrastructure and amenities where as the carbon footprint as reasons for their interest. private developers use their profit for their own benefits and they spend it wherever they “ Being an engineer working in capital projects for want & not necessary in Edmonton only. These past 11 years with renewable energy / sustainability kinds of projects should come more often as major deal of my projects, I have come to realize from the City of Edmonton so that Edmonton the vital importance of reducing carbon footprint has more and more sustainably-designed load on our mother earth. Buying this house from and environmentally-sensitive homes & city will give me an opportunity at individual level to Edmontonians can live better and with a healthy contribute towards betterment of our world where lifestyle. Thanks! ” future generations will flourish. ”