DISTRIBUTION, ROASTERY, ACADEMY, Tel.: +43 5 9010 430 ALEXANDER SCHÄRF & CENTRAL COFFESHOP COMPANY Fax: +43 5 9010 431 SÖHNE GES.M.B.H DR. ALEXANDER SCHÄRF PLATZ 1 A-7100 NEUSIEDL AM SEE [email protected]

HQ: NEUSIEDL AM SEE / EUROPE CHECK USOUT & // PROUDLY DISCOVER US FEATURING IN COOPERATION WITH WURTH ESSENZENFABRIK GMBH

he Espress It concept in the new corporate headquarters of Wurth Essenzenfabrik GmbH: ‘We realize our visions, togeth- er, with one another’’. TWe have a longstanding family and business partnership with the Wurth family. Therefore, it was a pleasure for us to participate in the re-opening of their corporate headquarters in Wiener Neustadt, by offering our en- tire range of services and expertise: from the joint redevelopment of the brand / corporate identity through the appropriate interior design to the perfect symbiosis of the product variety of Espress It and Wurth. 01 The interior design of the new headquarters unites the philosophy of both companies: tradition, innovation and the highest quality. The counter area with its industrial design stylishly showcases our visionary technologies and our premium products. We are proud of this joint model project with the Wurth Essenzenfabrik GmbH.

02 WURTH / Espress It Visionen 03 04

WURTH / Espress It 05 AQUA--SPENDERWURTH / Espress It

EPM / DRAFT NR. 01.0 DATE: 24 MAY 2017 5 PILLARS FOR YOUR SUCCESS

Coffeeshop Company: Experience and expertise 01 01

Our machines: unique, patented technology 02 02

Beverage competence based on 6 product groups 03 03

Appealing and elegant creative design 04 04

Training and development 05 05

EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 spress It is a stand-alone beverage concept which can be easily integrated into existing E shops and structures. Espress It is a co-branding system that perfectly fits into any already existing location – in a simple and practical format, based on premium beverage products.

As a leading trend-setter with globally successful gas- tronomic solutions, we have developed Espress It as a concept that represents our core values. Join us and take advantage of our long-standing expertise, trust in our simple and yet noble system that offers you a grow- ing business potential!

Our Espress It concept is available as a basic or a com- plete package, either as a freestanding self service module (with optional merchandise equipment) or a compact bar module with a broader product range. We offer you different possibilities of integration – based on your requirements!

CORPORATE & ART TAKE AWAY CUPS APPEARANCE

UR ESPRESS IT CONCEPT: A BRIEW OVERVIEW Simple, attractive and elegant!

EspressO It has been developed by the Coffeeshop Company as a trendy and cool coffee concept. Espress It is a simple ‘start-up concept’ created by our family business and pres- ents itself with a colour palette as a simplified version of the Coffeeshop Company’s ‘Farm Story’. This vivid and flexible design with its strong visual appearance supports the au- thentic atmosphere of the farms from which our coffee origi- nates. “Inspired by nature’s best“ – this guideline shapes our dynamic concept and its trendy visual appearance: Espress It stands for sustainability, essential design and aesthetics in tune with nature and represents the authentic atmosphere of the farms. Handpicked premium products are the core of our exciting Espress It portfolio.

LOOK & FEEL

EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 10 12 14

CHAPTERS OUR ESPRESS IT COFFEESHOP COMPANY: DISCOVER THE IDEAL CONCEPT & ITS ORIGIN OUR PHILOSOPHY COFFEE CONCEPT

Our Espress It Concept: a simple It is our utmost principle to guarantee Our Espress It concept is a symbio- yet attractive shop-in-shop system, highest quality at every step of our sis of art and science! „Inspired by developed by Coffeeshop Company. value chain. For us, quality control nature’s best“, Espress It stands for This concept provides unmatched begins at the coffee farm. We foster a perfect coffee experience coupled gastronomic excellence, based on direct partnerships with coffee farm- with a warm and welcoming ambi- ers in several countries. Thus, we set ence. best coffee quality and as benchmarks to ensuring transparency our core competence – from the farm and sustainability. into the cup.

FROM PAGE 10 to 11 FROM PAGE 12 to 13 FROM PAGE 14 to 15 16 24 28

EXPERIENCE THE PERFECT PRODUCTS THAT MAKE A ESPRESS IT: THE PACKAGES COFFEE EXPERIENCE DIFFERENCE

Unique, patented technologies sup- Variety of high-quality beverages As a modular concept, Espress It is porting premium coffee quality: Our based on only 6 product groups: suitable for all types of locations: It worldwide unrivalled Xpress coffee classic espresso & trendy coffee cre- can be integrated as a basic package machines and our exclusive Aqua ations, drinking chocolates & teas, or as a complete package expanded Coffea technology guarantee a perfect fruity smoothies & iced drinks as well with the Aqua Coffea technology or as our home-made organic lemon- even as a free-standing cube mod- coffee experience. ades and soft drinks, based on our ule for self-service options in busy or unique Aqua Coffea water technology. high-frequency locations.

FROM PAGE 16 to 23 FROM PAGE 24 to 27 FROM PAGE 28 to 31 32 34 38

OUR BENCHMARK THE ESPRESS IT TRAINING & DEVELOPMENT INTEGRATION

Espress It is a tailor-made concept Espress It is the perfect co-branding We would like to share our de- for your gastronomic success and is solution: all integration packages and cades-long experience and expertise characterized by the extremely high self-service modules can be perfect- with you and offer your guests an un- standards we set ourselves every ly integrated into your existing struc- forgettable service experience. Con- day, inspired by lifestyle trends of fine tures. tinuous training and education, moti- vation and enthusiasm are an integral fashion brands and visionary perfor- part of our philosophy. mance in automotive design.

FROM PAGE 32 to 33 FROM PAGE 34 to 37 FROM PAGE 38 to 42

EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 Coffeeshop Company – a brief overview:

• Modern re-interpretation of the traditional culture, which was inscribed on the UNESCO list of „intangible cultural heritage“ in 2011. • Established in 1999, represented in 22 countries with 252 outlets operating successfully. (Nov. 2017) • Traditional coffee house culture meets modern coffee-to-go trend. THE SHOP-IN-SHOP SYSTEM • Unique synergy of quality and sustainability, humaneness and communication. • Premium quality products, combined with appealing architecture and pleasant ambience. • Pioneer status in the development of trendy coffee creations in Austria and the neighbouring countries. • Technical customer support at the highest level in the form of a specially integrated modular online platform for shop operation and data management.

CSC 3.0

simple yet attractive shop-in-shop AIR PORT STORE QATAR system, developed by Coffeeshop A Company: Espress It provides unmatched gastronomic quality, highest-quality of coffee experience and premium customer service. Quality is our commitment, coffee is our passion and best customer service is our duty.

Do you also share these aspirations? Then, Espress It is currently the best coffee concept in the market! You can realize your dreams with our competence and experience - we accompa- ny you at every step of the value chain!

PAGE 10 11 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 VALUES

01 RESPECT

02 QUALITY

03 CONSISTENCY

04 TASTEFUL

05 PROGRESSIVE

or us, quality control begins oat the coffee farm. We foster direct partnerships with coffee farmers in F several countries. • We set benchmarks to ensure transparency and sustainability. THE COFFEESHOP COMPANY VALUES • We ensure best coffee quality with 100% premium high- land Arabica beans - from the farm into the cup • We offer constant technical support, fair prices and a satisfactory quality of life for our partner farmers - throughout the year. • We guarantee premium product quality by means of an in- ternal network of coffee experts, engineers and scientists.

Our aims: • Pleasant ambience and ultimate sensation of taste for all generations and customer segments. • Diversified, delicious beverage selection that caters to all senses. • Best-sellers throughout the year as well as successful seasonal promotions. • Traditional products, supplemented with creative recipes.

RED COFFEE CHERRY

PAGE 12 13 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 FARMER / GUATEMALA ROASERY / CSC HQ NEUSIDEL ESPRESS IT / VIENNESE MELANGE

reating the perfect coffee experience is a science – and maintaining this perfection in every cup served is an art. This is the secret of our successful coffee concepts. Espress It has been developed as a perfect symbiosis of science and art – treating you and your guestsC with an unforgettable coffee experience.

We are there for you to spoil your guests with the perfect coffee experience: we take care of every step of the value chain and provide you with our experience and expertise. After all, a coffee con- cept can only be successful if it appeals to your guests emotionally. This can only be offered by a concept with a heart and a soul. The heart of our coffee concept is the world’s best coffee and our unique technology is the soul. This is the ideal solution for you - a concept that FOR A PERFECT COFFEE EXPERIENCE we have perfected over decades and across continents, bean for bean and cup for cup!

PERFECTION

PAGE 14 15 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 SCHÄRF X-PRESS & GRIDERS XMILL PROTECT S

n inimitable technology for your con- The use of this piston technology also explains cept: Compact and exclusive in de- the very long service life and the intuitive main- sign, our world-famous Xpress coffee tainability of all our piston espresso machines. Amachines with patented piston-cylinder tech- nology guarantee maximum comfort with state- The success principle of our Innovations: of-the-art technology of the highest quality. • Patented piston-cylinder technology, Schärf ‘’flow and counter-pressure principle’’ We owe the best coffee quality, from the first to • Multi-granularity the last step of the value chain, to this unprec- • Clockwork precision in grinding degree ad- justment edented combination. “Tradition meets moder- • Increased solubility and oxygen incorporation nity”, a design principle that reflects the Xpress • Classic milk foam function Vienna in its highest perfection. This visionary • Control function of the piston group piston-cylinder technology with its purely hy- • Efficient servicing and maintainability draulic-mechanical function is another USP of the Scharf Xpress Vienna coffee machine. OUR PATENTED TECHNOLOGIES

TECHNOLOGY PISTON-CYLINDER TECHNOLOGY-cylin- der technology

PAGE 16 17 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 VIENNESE SPRING WATER QUALITY

he Aqua Coffea Concept: Our unique water technology BACK TO THE The quality of water has the greatest influence on the final ORIGIN 01 WATER IS LIFE quality and taste of coffee. Since best coffee enjoyment is 02 AQUA COFFEA Tat the heart of our concept, ensuring a similarly consistent high level of STILL taste and quality all around t he world is our highest goal - the best coffee 03 AQUA COFFEA quality and experience is the core of our identity. It is well known that the SPARKLING 04 AQUA COFFEA quality of the Viennese spring water is one of the best and therefore, per- ORGANIC SOFT DRINKS fect for the preparation of coffee. Our Aqua Coffea technology, with the 05 AQUA COFFEA device fitted with an upstream filter and through-flow cooler considers LEMONADES HOT & COLD this Viennese spring water quality as a standard and changes the water structure back to this Viennese spring water quality through a dismag- netic process. This is how we ensure a consistent and high quality of espresso worldwide.

LITTLE NOTE

THE INSPIRATION AQUA COFFEA PRODUCT AQUA COFFEA DISPENCER

PAGE 18 19 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 A SYMBIOSIS OF SCIENCE AND ART

STRONG / INTENSE

offee is a world of its own and the creation of a coffee blend is a symbiosis of science and art. It is our passion to deliver the perfect coffee enjoyment for C customers and connoisseurs alike. Our experience is your advantage: • Highest quality standards and scientific expertise for selecting the best . • Selection of 20 different single origins with compatible genetic codes from a wide variety of Arabica variations. • Only 100% Premium Highland Arabica coffee from the best coffee growing regions in the world. Manual harvest of only ripe cherries. • Direct purchase from coffee farms based on long-term personal relationships. • Permanently highest grades for international tasting certificates. • Particularly gentle and tender 14-minute rotation roasting process in our own roasting house in Neusiedl am See. • Own aroma protection packaging to preserve the unique flavors of the roasted coffee beans. All our coffee treats are also ideal for people with a sensitive stomach - our trained baris- tas offer detailed training for the perfect preparation of all our coffee speacialities.

CSC / CREATIVE COLLECTIVE SPECIALITIES

PAGE 20 21 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 QUALITY AND DIVERSITY

cup of coffee. You could say, it’s just a cup of coffee! But as esperts and Connoisseurs would say, coffee is moreA than just a drink, it is more than just a stimulant, it is much more than that!

Every sip of our coffee stands for great emotions and untamed passion, which are a result of the efforts of count- less committed and passionate people, through hundreds of processes. Enjoy the best and most sustainable coffee experience with over 800 flavors hiding inside every single . Let yourself be guided through the fascinating world of our coffee specialties.

From espresso and derived coffee delicacies, such as our world-famous Moccacino®, through traditional coffee spe- OUR BEVERAGE cialties such as the Viennese Melange and tasty CONCEPT variations to coffee smoothies - our coffee assortment offers 01 ESPRESSO an unforgettable treat! 02 VIENNESE COFFEE

03 HOT DRINKS

04 ART FOR TEA

05 ICED DRINKS

SPECIALITIES 06 AQUA COFFEA

PAGE 22 23 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 rt for Tea: An all-round tea experience! ART FOR TEA Our tea specialities creates a symphony of the senses - the aromas of the freshly brewedA teas will enchant you and your guests! The exquisite taste and beauty of our Art for Tea concept guarantee a unique experience.

Art for Tea – The facts: • Black, green, fruit and herbal teas, available as hot or cold beverages. THE MOST IMPORTANT CATEGORIES • Flavor variety in the form of some of the best leaf grade quality and selected fruits - packed in flavor-friendly teabags. • Carefully selected tea blends from some of the best tea growing areas in the world. • Darjeeling TGFOP Second Flush, widely reco- gnized as the champagne of all teas. • Elegant art on each teabag completes the natu- ral tea profiles.

hoco Late: an absolute must for all choc- olate lovers! High-quality drinking choc- olate from exquisite raw materials in the formC of a sustainable and well thought out overall concept - the perfect complement to our coffee and tea expertise. CHOCO LATE

Both Choco Late Dark & White are: • free from flavor enhancers • free of artificial colors • free of preservatives • free of artificial flavorings • GMO-free

Choco Late Dark: • Made from the highest quality raw materials, such as the National Arriba Cocoa Bean. • Cocoa from only one region of origin, known as high-aromatic fine cocoa worldwide. • Only 5% of global cocoa harvests can be described as fine cocoa.

Choco Late White: • Made with the finest white chocolate from Mad- agascar. • Only the best is good enough for you and your guests!

ART FOR TEA / PACKAGING

PAGE 24 25 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 ur delicious lemonades are unique in taste and quality. The fruity and tasty recipes are based on organic syrups from the Coffeeshop CompanyO and take you on an aromatic sensory journey.

Welcome to the origin: • Syrups from fresh fruits grown in GMO-free planta- tions, organically grown on healthy, energizing soils without chemical fertilizers or sprays. • Free from refined sugar, manufactured in strict compliance with HACCP guidelines. • ‘’Austria Bio Garantie’’ ensures careful adherence to these guidelines throughout the entire value chain, from production to bottling in glass bottles. • All bottles contain only the natural aroma of ripe fruit and are free of artificial colors, flavors or stabilizers. • Available as hot or iced organic lemonades.

LEMONADE CLOSE UP SHAKES & LEMONADES

ur Shakes and Organic Lemonades: A truly unfor- gettable experience! Our delicious shakes are not only perfect thirst quenchers, they also spoil you andO all your senses with their delicious taste.

The shakes: • are a result of years of in-house research and development. • are successful top products world-wide, from Oreo shake to strawberry-vanilla shake. • are characterized by excellent taste and best ingredients. • are manufactured free of artificial colors and ingredients according to guidelines of the FAO, WHO and European food law.

SHAKES & LEMONADES SHAKES

PAGE 26 27 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 spress It basic package: This modular concept can be offered in 2 variations - as a basicE ackage or as a complete pack- age.

Both packages can be integrated opti- mally into existing structures, thereby offering an ideal shop-in-shop solu- tion. The Basic Package also offers a quick turn-around concept with a fo- cus on both In-house and Takeaway products. It is also suitable for busy or high-frequency locations.

The individual components of the Ba- sic Package can be seen from the ad- jacent illustration.

PACKAGE COMPONENTS OVERVIEW

WITHOUT A.C.

PAGE 28 29 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 spress It complete package: The Complete Package dif- fers from the Basic Package inE also offering our Aqua Coffea con- cept.

This package also offers a quick turn- around concept with a focus on both In-house and Take-away products. It is also suitable for busy or high-fre- quency locations.

*Additional modules (Uniforms or Bar planning or Bar branding or Outside branding) can be purchased, upon re- quest, in addition to the core packag- es.

The individual components of the Complete Package can be seen from the adjacent illustration. PACKAGE COMPONENTS OVERVIEW

WITH A.C.

PAGE 30 31 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 THINKING OUT-OF-THE BOX

Espress It is not only the perfect fit for your gastronomic success but derives its structure through extremely high benchmarks that we have always set for ourselves. From excellence in the fashion industry to brilliance in the automobile industry, our standards have been set to help our customers feel the pulse! The pulse of our visions, our passion, our excellence and our commitment to our partners and our customers.

DESIGN CULTURE

THE ESPRESSINATOR MERCH TEE

ur Espress It concept, similar to all our concepts and being a part of the Coffeeshop Company family, is based on extremely strong foundations emerging out ofO ideas and personalities which excel in their respective disci- plines.

Excellence of a concept begins with quality and quality is an in- tegral part of our lives and business philosophies. We strive for achieving excellence in the quality of our products and services every day and on a continuous basis.

Passion, dedication and commitment are the next pillars on which our concepts stand. We are extremely proud of our cre- ativity and diversity which has been appealing to the emotions and sensations of people since decades. Our flexibility and cre- ativity complement our products and services perfectly. Working together with us will take you on an invigorating journey through the world of coffee and stimulate your senses to a level which you might never have experienced before.

NEXT LEVEL STANDARDS

PAGE 32 33 THE Espress It UNIFORM RANGE EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 ith the basic and complete package, we offer you two simple, compact and at the same time elegant co-branding Wsolutions that can be integrated into your existing facility as an attractive shop-in-shop concept.

The illustrations illustrate the simple integration of our technologies and products as well as the ap- pealing graphical representation of the products. The best of our world can be seamlessly integrated into your concept.

We offer you versatile opportunities for exponential business growth and financial success by working together to harness the true potential of your gas- tronomy or hospitality business. Stand out from the crowd - the Espress It concept is the ideal solution for you!

INTEGRATION PREVIEW INTEGRATION

COMPACT AND SIMPLE

INTEGRATION PREVIEW

PAGE 34 35 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 LONG-TERM AND VISIONARY PARTNERSHIPS

s a simple shop-in-shop system, the Espress It concept blends harmoniously into all existing locations and facilities. NaturalA materials and timeless design enable you to integrate our module variants, exactly according to your ideas and needs. With this innovative and flexible concept, we have already secured numer- ous interested partners as satisfied and convinced Espress It customers.

INTEGRATION PREVIEW INTEGRATION PREVIEW

OUR BEVERAGE CONCEPT

01 ESPRESSO

02 VIENNESE COFFEE

03 HOT DRINKS

04 ART FOR TEA

05 ICED DRINKS

06 AQUA COFFEA

PAGE 36 37 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 ehind this Concept, lies a bundled knowl- edge transfer of the highest level. Our aim is sharing the wealth of our unmatched ex- cellenceB to convey a positively emotional experience for guests. Continuous training and development, motivation and enthusiasm are always integral to our philosophy.

Our Training method appeals to the senses. It is ad- vanced and intense but apeals to your soul because it is interesting, versatile and especially aromatic. At the end of it, bonds of a life-time are created!

Quality and service standards behind this Concept actually hold the key to your success. Come, use this key and unlock the door to be a part of our Family..... and let us embark on this incredible journey of taste, excellence, emotions and human relations! Grab this oportunity before it’s too late and chart your own destiny towards achieving gastronomic excellence and success.

KNOWLEDGE

HOW TO MAKE THE PERFECT CUP OF COFFEE

PAGE 38 39 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 TO SUM IT UP: YOU RECEIVE EVERYTHING, WRAPPED WITH CARE AND DEDICATION, FROM ONE SOURCE.

• Unmatched knowledge of the industry as well as diverse markets and market conditions. • One of the most prominent and recognized technology & quality leader in Austria and . • Concept based on already existing and successful structures. • The most unique coffee machines technology with one-of-a-kind design and aesthetics, delivering perfection consistently for decades. • Diverse product palette based on only 6 product groups. • Symbiosis of coffee machine and coffee. • Seamless integration into existing structure and quick ROI’s. • Increasing existing revenues and boosting business growth exponentially. • A crisp, compact, easy option for you to feel the Coffeeshop Company system within your budget. • Access to machines, technology and concepts which are in demand and also already installed across continents since decades. • Adaptation with cultural factors and conditions.

CSC INNOVATION / PRODUCT DEV. LAB’S COLD BREW

PAGE 40 41 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 ET US EMBARK ON THIS L JOURNEY TOGETHER: A journey through the world of excel- lence, quality, simplicity and precision by the medium of coffee and turn it into a sustainable partnership.

Fascinating, incredible and suc- cess-oriented, let us take these first steps together to build up an associa- tion of a life time.

We care for you and look forward to working with you!

www.ESPRESSIT.at

PAGE 42 COFFEESHOP COMPANY DISTRIBUTION, ROASTERY, ACADEMY, Tel.: +43 5 9010 430 ALEXANDER SCHÄRF & CENTRAL COFFESHOP COMPANY Fax: +43 5 9010 431 SÖHNE GES.M.B.H DR. ALEXANDER SCHÄRF PLATZ 1 A-7100 NEUSIEDL AM SEE [email protected]

HQ: NEUSIEDL AM SEE AUSTRIA / EUROPE