COFFEESHOP COMPANY DISTRIBUTION, ROASTERY, ACADEMY, Tel.: +43 5 9010 430 ALEXANDER SCHÄRF & CENTRAL COFFESHOP COMPANY Fax: +43 5 9010 431 SÖHNE GES.M.B.H DR. ALEXANDER SCHÄRF PLATZ 1 A-7100 NEUSIEDL AM SEE [email protected] HQ: NEUSIEDL AM SEE AUSTRIA / EUROPE CHECK US OUT & CHECK USOUT // PROUDLY // PROUDLY DISCOVER US DISCOVER FEATURING FEATURING IN COOPERATION WITH WURTH ESSENZENFABRIK GMBH he Espress It concept in the new corporate headquarters of Wurth Essenzenfabrik GmbH: ‘We realize our visions, togeth- er, with one another’’. TWe have a longstanding family and business partnership with the Wurth family. Therefore, it was a pleasure for us to participate in the re-opening of their corporate headquarters in Wiener Neustadt, by offering our en- tire range of services and expertise: from the joint redevelopment of the brand / corporate identity through the appropriate interior design to the perfect symbiosis of the product variety of Espress It and Wurth. 01 The interior design of the new headquarters unites the philosophy of both companies: tradition, innovation and the highest quality. The counter area with its industrial design stylishly showcases our visionary technologies and our premium products. We are proud of this joint model project with the Wurth Essenzenfabrik GmbH. 02 WURTH / Espress It Visionen 03 04 WURTH / Espress It 05 AQUA-COFFEA-SPENDERWURTH / Espress It EPM / DRAFT NR. 01.0 DATE: 24 MAY 2017 5 PILLARS FOR YOUR SUCCESS Coffeeshop Company: Experience and expertise 01 01 Our coffee machines: unique, patented technology 02 02 Beverage competence based on 6 product groups 03 03 Appealing and elegant creative design 04 04 Training and development 05 05 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 spress It is a stand-alone beverage concept which can be easily integrated into existing E shops and structures. Espress It is a co-branding system that perfectly fits into any already existing location – in a simple and practical format, based on premium beverage products. As a leading trend-setter with globally successful gas- tronomic solutions, we have developed Espress It as a concept that represents our core values. Join us and take advantage of our long-standing expertise, trust in our simple and yet noble system that offers you a grow- ing business potential! Our Espress It concept is available as a basic or a com- plete package, either as a freestanding self service module (with optional merchandise equipment) or a compact bar module with a broader product range. We offer you different possibilities of integration – based on your requirements! CORPORATE & ART TAKE AWAY CUPS APPEARANCE UR ESPRESS IT CONCEPT: A BRIEW OVERVIEW Simple, attractive and elegant! OEspress It has been developed by the Coffeeshop Company as a trendy and cool coffee concept. Espress It is a simple ‘start-up concept’ created by our family business and pres- ents itself with a colour palette as a simplified version of the Coffeeshop Company’s ‘Farm Story’. This vivid and flexible design with its strong visual appearance supports the au- thentic atmosphere of the farms from which our coffee origi- nates. “Inspired by nature’s best“ – this guideline shapes our dynamic concept and its trendy visual appearance: Espress It stands for sustainability, essential design and aesthetics in tune with nature and represents the authentic atmosphere of the farms. Handpicked premium products are the core of our exciting Espress It portfolio. LOOK & FEEL EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 10 12 14 CHAPTERS OUR ESPRESS IT COFFEESHOP COMPANY: DISCOVER THE IDEAL CONCEPT & ITS ORIGIN OUR PHILOSOPHY COFFEE CONCEPT Our Espress It Concept: a simple It is our utmost principle to guarantee Our Espress It concept is a symbio- yet attractive shop-in-shop system, highest quality at every step of our sis of art and science! „Inspired by developed by Coffeeshop Company. value chain. For us, quality control nature’s best“, Espress It stands for This concept provides unmatched begins at the coffee farm. We foster a perfect coffee experience coupled gastronomic excellence, based on direct partnerships with coffee farm- with a warm and welcoming ambi- ers in several countries. Thus, we set ence. best coffee quality and Espresso as benchmarks to ensuring transparency our core competence – from the farm and sustainability. into the cup. FROM PAGE 10 to 11 FROM PAGE 12 to 13 FROM PAGE 14 to 15 16 24 28 EXPERIENCE THE PERFECT PRODUCTS THAT MAKE A ESPRESS IT: THE PACKAGES COFFEE EXPERIENCE DIFFERENCE Unique, patented technologies sup- Variety of high-quality beverages As a modular concept, Espress It is porting premium coffee quality: Our based on only 6 product groups: suitable for all types of locations: It worldwide unrivalled Xpress coffee classic espresso & trendy coffee cre- can be integrated as a basic package machines and our exclusive Aqua ations, drinking chocolates & teas, or as a complete package expanded Coffea technology guarantee a perfect fruity smoothies & iced drinks as well with the Aqua Coffea technology or as our home-made organic lemon- even as a free-standing cube mod- coffee experience. ades and soft drinks, based on our ule for self-service options in busy or unique Aqua Coffea water technology. high-frequency locations. FROM PAGE 16 to 23 FROM PAGE 24 to 27 FROM PAGE 28 to 31 32 34 38 OUR BENCHMARK THE ESPRESS IT TRAINING & DEVELOPMENT INTEGRATION Espress It is a tailor-made concept Espress It is the perfect co-branding We would like to share our de- for your gastronomic success and is solution: all integration packages and cades-long experience and expertise characterized by the extremely high self-service modules can be perfect- with you and offer your guests an un- standards we set ourselves every ly integrated into your existing struc- forgettable service experience. Con- day, inspired by lifestyle trends of fine tures. tinuous training and education, moti- vation and enthusiasm are an integral fashion brands and visionary perfor- part of our philosophy. mance in automotive design. FROM PAGE 32 to 33 FROM PAGE 34 to 37 FROM PAGE 38 to 42 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 Coffeeshop Company – a brief overview: • Modern re-interpretation of the traditional Viennese coffee house culture, which was inscribed on the UNESCO list of „intangible cultural heritage“ in 2011. • Established in 1999, represented in 22 countries with 252 outlets operating successfully. (Nov. 2017) • Traditional coffee house culture meets modern coffee-to-go trend. THE SHOP-IN-SHOP SYSTEM • Unique synergy of quality and sustainability, humaneness and communication. • Premium quality products, combined with appealing architecture and pleasant ambience. • Pioneer status in the development of trendy coffee creations in Austria and the neighbouring countries. • Technical customer support at the highest level in the form of a specially integrated modular online platform for shop operation and data management. CSC 3.0 simple yet attractive shop-in-shop AIR PORT STORE QATAR system, developed by Coffeeshop A Company: Espress It provides unmatched gastronomic quality, highest-quality of coffee experience and premium customer service. Quality is our commitment, coffee is our passion and best customer service is our duty. Do you also share these aspirations? Then, Espress It is currently the best coffee concept in the market! You can realize your dreams with our competence and experience - we accompa- ny you at every step of the value chain! PAGE 10 11 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 VALUES 01 RESPECT 02 QUALITY 03 CONSISTENCY 04 TASTEFUL 05 PROGRESSIVE or us, quality control begins oat the coffee farm. We foster direct partnerships with coffee farmers in F several countries. • We set benchmarks to ensure transparency and sustainability. THE COFFEESHOP COMPANY VALUES • We ensure best coffee quality with 100% premium high- land Arabica beans - from the farm into the cup • We offer constant technical support, fair prices and a satisfactory quality of life for our partner farmers - throughout the year. • We guarantee premium product quality by means of an in- ternal network of coffee experts, engineers and scientists. Our aims: • Pleasant ambience and ultimate sensation of taste for all generations and customer segments. • Diversified, delicious beverage selection that caters to all senses. • Best-sellers throughout the year as well as successful seasonal promotions. • Traditional products, supplemented with creative recipes. RED COFFEE CHERRY PAGE 12 13 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 FARMER / GUATEMALA ROASERY / CSC HQ NEUSIDEL ESPRESS IT / VIENNESE MELANGE reating the perfect coffee experience is a science – and maintaining this perfection in every cup served is an art. This is the secret of our successful coffee concepts. Espress It has been developed as a perfect symbiosis of science and art – treating you and your guestsC with an unforgettable coffee experience. We are there for you to spoil your guests with the perfect coffee experience: we take care of every step of the value chain and provide you with our experience and expertise. After all, a coffee con- cept can only be successful if it appeals to your guests emotionally. This can only be offered by a concept with a heart and a soul. The heart of our coffee concept is the world’s best coffee and our unique espresso machine technology is the soul. This is the ideal solution for you - a concept that FOR A PERFECT COFFEE EXPERIENCE we have perfected over decades and across continents, bean for bean and cup for cup! PERFECTION PAGE 14 15 EPM / DRAFT NR. 01.0 DATE: 22 FEBRUAR 2018 SCHÄRF X-PRESS VIENNA & GRIDERS XMILL PROTECT S n inimitable technology for your con- The use of this piston technology also explains cept: Compact and exclusive in de- the very long service life and the intuitive main- sign, our world-famous Xpress coffee tainability of all our piston espresso machines.