Table of Contents
Preface...... xvi
Chapter 1 Cinema and Social Media: Role of Media in Movie Publicities in Turkish Cinema Industry...... 1 Mesut Aytekin, Istanbul University, Turkey Damla Akar, Istanbul University, Turkey
Chapter 2 Online Representation of Culinary Heritage in Turkey in the Context of Cultural Policies...... 31 Sedef Erdogan Giovanelli, Ozyegin University, Turkey
Chapter 3 The Use of Cultural Factors in Storytelling in Digital Advertising: The Case of Turkey...... 55 Gülay Öztürk, İstanbul Commerce University, Turkey
Chapter 4 Glocal Culture Policies and Social Memory: The Google Doodle Example...... 73 Faruk Karaarslan, Konya Necmettin Erbakan University, Turkey
Chapter 5 An Alternative Heterotopia Against Consumer Culture: Time Banking Project as a New Perspective Into the Gift Economy in Network Society...... 97 Nilnur Tandaçgüneş Kahraman, Istanbul University, Turkey
Chapter 6 The Digital Cultural Identity on the Space Drawed in Virtual Games and Representatıve...... 121 Hülya Semiz Türkoğlu, Istanbul University, Turkey Süleyman Türkoğlu, Istanbul University, Turkey
Chapter 7 Digitalization of Culture and Arts Communication: A Study on Digital Databases and Digital Publics...... 144 Hatun Boztepe Taşkıran, Istanbul University, Turkey
Chapter 8 Museum Digital Innovation: The Role of Digital Communication Strategies in Torino Museums.... 161 Paola De Bernardi, University of Turin, Italy Monica Gilli, University of Turin, Italy
Chapter 9 Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders...... 182 Juana Alonso-Cañadas, University of Almería, Spain Federico Galán-Valdivieso, University of Almeria, Spain Laura Saraite-Sariene, University of Almeria, Spain Maria del Carmen Caba-Pérez, University of Almeria, Spain
Chapter 10 Turkey’s Public Diplomacy and Digital Communication Tools...... 205 Oğuz Göksu, Gaziantep University, Turkey
Chapter 11 Digitalization in Cinema in Turkey: A Meta-Analysis...... 226 Deniz Özalpman, Vienna University, Austria Sibel Kaba, Trabzon University, Turkey
Chapter 12 ICTs and Cultural Promotion in Africa: Insights From Recent Research and Case Studies...... 248 Floribert Patrick C. Endong, University of Calabar, Nigeria
Chapter 13 Digital Communication in a GIF Culture: The Graphic Interchange Format as a Behavioral Crossroad of Contemporary Paradigms...... 268 Gabriele Prosperi, University of Ferrara, Italy
Chapter 14 The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017...... 292 Tugce Ertem-Eray, University of Oregon, USA
Chapter 15 Digital Technologies: Way Forward for Nigerian Languages Literacy...... 308 Umefien Dakoru Epepe, National Institute for Nigerian Languages, Nigeria
Chapter 16 Digital Citizenship as New Culture Policy Through Public Affairs Perspective...... 333 Seda Mengü, Istanbul University, Turkey Ece Karadogan Doruk, Istanbul University, Turkey Emine Yavasgel, Istanbul University, Turkey
Chapter 17 Reappraising Social Media: The Rise of the Global Digital Family...... 362 Friedrich H. Kohle, NHTV Breda University of Applied Sciences, The Netherlands
Compilation of References...... 391
About the Contributors...... 440
Index...... 445