Table of Contents Preface.................................................................................................................................................xvi Chapter 1 CinemaandSocialMedia:RoleofMediainMoviePublicitiesinTurkishCinemaIndustry............... 1 Mesut Aytekin, Istanbul University, Turkey Damla Akar, Istanbul University, Turkey Chapter 2 OnlineRepresentationofCulinaryHeritageinTurkeyintheContextofCulturalPolicies................ 31 Sedef Erdogan Giovanelli, Ozyegin University, Turkey Chapter 3 TheUseofCulturalFactorsinStorytellinginDigitalAdvertising:TheCaseofTurkey.................... 55 Gülay Öztürk, İstanbul Commerce University, Turkey Chapter 4 GlocalCulturePoliciesandSocialMemory:TheGoogleDoodleExample........................................ 73 Faruk Karaarslan, Konya Necmettin Erbakan University, Turkey Chapter 5 AnAlternativeHeterotopiaAgainstConsumerCulture:TimeBankingProjectasaNew PerspectiveIntotheGiftEconomyinNetworkSociety....................................................................... 97 Nilnur Tandaçgüneş Kahraman, Istanbul University, Turkey Chapter 6 TheDigitalCulturalIdentityontheSpaceDrawedinVirtualGamesandRepresentatıve................ 121 Hülya Semiz Türkoğlu, Istanbul University, Turkey Süleyman Türkoğlu, Istanbul University, Turkey Chapter 7 DigitalizationofCultureandArtsCommunication:AStudyonDigitalDatabasesandDigital Publics................................................................................................................................................. 144 Hatun Boztepe Taşkıran, Istanbul University, Turkey   Chapter 8 MuseumDigitalInnovation:TheRoleofDigitalCommunicationStrategiesinTorinoMuseums... 161 Paola De Bernardi, University of Turin, Italy Monica Gilli, University of Turin, Italy Chapter 9 SpanishMuseumPoliciesThroughSocialMediatoEnhanceCommunicationWiththe Stakeholders........................................................................................................................................ 182 Juana Alonso-Cañadas, University of Almería, Spain Federico Galán-Valdivieso, University of Almeria, Spain Laura Saraite-Sariene, University of Almeria, Spain Maria del Carmen Caba-Pérez, University of Almeria, Spain Chapter 10 Turkey’sPublicDiplomacyandDigitalCommunicationTools......................................................... 205 Oğuz Göksu, Gaziantep University, Turkey Chapter 11 DigitalizationinCinemainTurkey:AMeta-Analysis....................................................................... 226 Deniz Özalpman, Vienna University, Austria Sibel Kaba, Trabzon University, Turkey Chapter 12 ICTsandCulturalPromotioninAfrica:InsightsFromRecentResearchandCaseStudies.............. 248 Floribert Patrick C. Endong, University of Calabar, Nigeria Chapter 13 DigitalCommunicationinaGIFCulture:TheGraphicInterchangeFormatasaBehavioral CrossroadofContemporaryParadigms.............................................................................................. 268 Gabriele Prosperi, University of Ferrara, Italy Chapter 14 TheStatusofDigitalCultureinPublicRelationsResearchinTurkey:AnAnalysisofPublished Articlesin1999-2017......................................................................................................................... 292 Tugce Ertem-Eray, University of Oregon, USA Chapter 15 DigitalTechnologies:WayForwardforNigerianLanguagesLiteracy.............................................. 308 Umefien Dakoru Epepe, National Institute for Nigerian Languages, Nigeria Chapter 16 DigitalCitizenshipasNewCulturePolicyThroughPublicAffairsPerspective................................ 333 Seda Mengü, Istanbul University, Turkey Ece Karadogan Doruk, Istanbul University, Turkey Emine Yavasgel, Istanbul University, Turkey  Chapter 17 ReappraisingSocialMedia:TheRiseoftheGlobalDigitalFamily.................................................. 362 Friedrich H. Kohle, NHTV Breda University of Applied Sciences, The Netherlands Compilation of References............................................................................................................... 391 About the Contributors.................................................................................................................... 440 Index................................................................................................................................................... 445 .