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Solvay 224 Avenue Louise 1050 Brussels Mobilise! Incorporating Mobile Phones in Social and Policy-oriented Surveys ALEC M GALLUP FUTURE OF 1SURVEY RESEARCH FORUM 14 October, 2009 Hôtel Solvay 224 Avenue Louise 1050 Brussels % Dear Attendee, Mobile phones have had a remarkable impact on the world in a relatively short period of time. In all surveys, the overriding consideration is to reach all members of the public, young or old, male or female, employed or self- employed. In the nineties, fixed-line telephone coverage reached almost saturation point, but times are changing. In Europe, countries such as Finland and the Czech Republic now have a majority of citizens who are "mobile-only". Furthermore, as mobile phone ownership and usage is currently higher among certain groups, such as younger members of the population, the potential arises for mobile-phone non- coverage bias. This was a topic widely debated during the 2004 US Presidential election. Further discussion and research on the topic is vital. That's why Gallup has brought together the world's leading experts to thrash out issues that will undoubtedly impact the future of social research. Earlier this year, we were saddened by the death of Alec Gallup, a consummate polling professional who served the company for 60 years. If he was still with us, he would be watching the increase of the mobile-phone population with interest. Alec Gallup understood polling from A to Z and he knew that that the future of survey research depended on methodologies that would continue to give an equal opportunity of being polled … to all members of the public Bi-annual series of seminars: Future of Surveys We would therefore like to welcome you to "The 1st Alec Gallup Future of Survey Research Forum: Incorporating Mobile Phones in Social and Policy-oriented Surveys. Such events will be held bi-annually, to maintain a dialogue about the challenges of survey research in the changing reality. Enjoy the day, Robert Manchin, Chairman of the Board and Managing Director The Gallup Organisation Europe Alec M. GALLUP 1928-2009 Alec M. Gallup, the late Chairman of the Gallup Poll, worked for the company for 60 years, acting as Co-Chairman along with his brother George Jr. in the 1990s. He was a member of Gallup Europe's Board of Directors since its inception in 2003. Alec was a consummate polling professional. In an interview some years ago, while agreeing that technology was changing the face of polling, Alec Gallup said that although the process was becoming quicker and more sophisticated, the "fine art of crafting a good question" remained integral to successful polling. Back in the early 1970s, Alec Gallup was part of the expert team that drafted the first versions of what were to become many of the key trend questions in the Eurobarometer series. Some of Alec Gallup's major contributions to international polls include: a Survey of Nine Islamic Nations - conducted post 9/11, the Health of The Planet Survey - conducted in conjunction with the first World Forum on the Global Environment held in Rio de Janeiro, Brazil in 1992, and a Survey of Consumer Attitudes and Lifestyles in China - the first scientifically-based national survey of the People's Republic of China (1997 and 1999). Topics Wednesday, 14 October 2009 Some of the confirmed talks: Mobilisation 9:00 - 14:00 - Coffee and Tour of A general overview AFTERNOON SESSION Hotel Solvay ...to practical (Robert Manchin) solutions: Sharing 09:45 - experiences and Are Respondents Sharing their Opening Remarks best practices to Mobile Phones? (Robert Manchin) enhance the Preliminary results based on a mobile phone reliability of 21st 10:00 century surveys panel in Germany (Marek Fuchs) MORNING SESSION From theoretical 16:30 Flash Eurobarometer Goes Mobile concepts...: Conclusions A practical review (Gergely Hideg) Challenges and developments in 17:00 Generation (of) RDD mobile phone Closing surveys Improving call efficiency of mobile RDD Talks will be kept samples (Peter Husztik) 13:00-14:00 brief, and focus will Buffet Lunch be on discussons Mode or Mensch?: Respondent sensitivity Special address to mode changes in data collection methods from Frank The morning and (Allan McCutcheon) Newport, afternoon sessions, President elect as well as lunch, Mobile telephones in Sub-Saharan of AAPOR may be attended separately. Africa (Bob Tortora) Good News and Bad News: About the world's shift in telephone use patterns (Frank Newport) (Too) Many Mobile Phone Numbers Problems and possibilities Programme (Esther Norregard-Nielsen) Preference for Mobile Interview Surveys? Interplay of costs, errors and biases (Vasja Vehovar) The 'Functionally Mobile-Only' The true extent of coverage problems with landline only samples (Femke De Keulenaer) Growth of Mobile-Only Population in the US and its impact on optimal designs (Rajesh Srinivasan) Speakers % ZENELBATAGELJ one of the founders and president of Valicon, a marketing consulting and research company focusing on South-Eastern Europe. He graduated in Social Informatics the Faculty of Social Sciences, University of Ljubljana. Still a student, he considered founding his own company. In 1996, he co-founded the Cati company (a forerunner of Valicon). Zenel is the author of the www.SI Monitor research (the first Slovenian web ratings research) and co-author of the National Readership Survey model. He is also the author of the PGM (Product Group Manager) research study, the largest marketing research project in the area of the former Yugoslavia. He is an active member of the Marketing Association of Slovenia and a regular speaker at all major marketing events in the region and the world (ESOMAR, AAPOR, ISI, ASA). FEMKEDE KEULENAER,Ph.D joined Gallup Europe in 2006. With her education in Survey Methodology and her expertise in statistical modelling and data analysis, Femke serves as a consultant for several of the ongoing studies at Gallup Europe, working on the planning, design and analysis of the survey data. Femke also is a teaching assistant at the Hogeschool-Universiteit Brussel in Belgium (course title 'Log-linear and Latent Class analysis'). MAREKFUCHS,Ph.D is a full professor for social science research methods at the institute of sociology, Darmstadt University of Technology, Germany. He received his PhD in 1993 and conducted post-doctoral work at the Institute for Social Research, University of Michigan, USA. His research interests include - among other topics - methodological aspects of Web surveys and the use of mobile phones in survey research. GERGELYHIDEG Senior Research Director at Gallup Europe, overseeing the methodological implementation of Gallup's pan-European social surveys. He is the Research Director for the Flash Eurobarometer series, and contributed to the development of dual frame (f2f/telephone as well as mobile/landline telephone) designs aiming at improved coverage and reduced sampling bias. PETERHUSZTIK Head of IT at Gallup Budapest & Brussels. He designed working RDD solutions for mobile telephone samples for various European countries. Peter has been creating SMS-based datacollection systems to support exit polls and other large scale automated survey measurements. ANDREJKVEDER,Ph.D % Project manager of a large-scale international project "Generations and Gender Programme" dealing with contemporary demographic challenges, coordinated by the Population Activities Unit of the UN Economic Commission for Europe. Andrej is a survey methodologist actively participating in the development of the programme's methodological instruments such as questionnaires and ensuring an effective in-country implementation by adapting fieldwork methods and the general approach to the programme's presentation. He intends to further develop the methodological framework of the programme and participate in survey methodology research activities. ROBERTMANCHIN Chairman of the Board and Managing Director of The Gallup Organisation Europe- the current provider for the European Commission Flash Eurobarometer Surveys, Europe's largest on-going survey measurement project, serving the information needs of European public policymakers. Recently, Robert managed the EU Agency for Fundamental Rights' survey on Discrimination and Victimization-a 27- country face-to-face survey on Experiences and Attitudes of Immigrants and Other Minorities in EU member states. For the second time, he will be overseeing the European Working Conditions Survey (the fifth in the series) -a face-to-face survey of over 30,000 individual workers across Europe on behalf of the European Foundation for the Improvement of Living and Working Conditions. A professor at the College of Europe in Bruges, Robert is actively involved in a number of European graduate university. ALLANMcCUTCHEON,Ph.D professor of statistics at the University of Nebraska-Lincoln (UNL) and founding chair of the Survey Research and Methodology graduate programme. Allan is also the Donald O. Clifton Chair of Survey Science and the founding director of the Gallup Research Center at UNL. In his role as a Gallup Senior Scientist, which began in 1996, he partners with Gallup consultants in the United States and Europe. Allan is an elected fellow of the American Statistical Association, a Scientific Advisory board member for the Center for Survey Research and Methodology, a former president of the Midwest Association for Public Opinion Research, the general secretary of the World Association for Public Opinion Research, and a member of AAPOR. FRANKNEWPORT,Ph.D Editor in Chief of the Gallup Poll and president-elect of the American Association for Public Opinion Research. He was co-author with Alec Gallup (and others) of Winning the White House 2008: The Gallup Poll, Public Opinion and the Presidency (Facts on File, 2009), author of Polling Matters-Why Leaders Must Listen to the Wisdom of the People (Warner Books, 2004), co-author with Stuart Rothenberg of The Evangelical Voter, and co-editor with Alec Gallup of The Gallup Poll: Public Opinion 2004-2008. His articles and op-ed pieces have appeared in the American Sociological Review, Public Opinion Quarterly, The New York Times, the Los Angeles Times, and many other publications.
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