DOCSLIB.ORG

ESOMAR 28 Questions

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
ESOMAR 28 Questions ESOMAR 28 Questions 1. What experience does your company have in providing online samples for market research? Since 2006, ClearVoice Research® has been providing high quality sample to thousands of partners. ClearVoice was founded after the successful development and management of two of the most popular panelist recruitment sites on the web, Survey Club and Survey Scout, which have flourished since their inception in 2004. ClearVoice delivers completed surveys to a diverse cross-section of market research clients. Our success is derived from our commitment to ensuring fast and cost- effective access to consumer and B2B sample through responsive, attentive, and personal service. ClearVoice Research is a technology company that leverages its unique software and recruitment channels to build 100% validated DOI panel allowing us to deliver quality sample. Our development team is able to integrate with partners and we have a host of technology solutions in-house. 2. Please describe and explain the type(s) of online sample sources from which you get respondents. Are these databases? Actively managed research panels? Direct marketing lists? Social networks? Web intercept (also known as river) samples? The main source of ClearVoice Research’s sample comes from our internally recruited, 100% DOI and telephone or SMS verified panel ClearVoiceSurveys.com and other branded research panels (BusinessDecisionMakers.com; CleaningAdvisoryPanel.com etc…) Our panel is an actively managed, purely market research panel housed in our internal database on our own servers. ClearVoice has partnerships with Facebook, Amazon.com, LinkedIn and TrialPay to provide high- quality web intercept respondents on an individual project basis. ClearVoice also has the ability to build custom blind or branded panels through targeting recruits and either empaneling them or requiring proof of identity. ClearVoice Research has the ability to leverage its internal software platforms to handle list management for any client provided sample as well as the ability to open river and router sources upon client request. 3. If you provide samples from more than one source: How are the different sample sources blended together to ensure validity? How can this be replicated over time to provide reliability? How do you deal with the possibility of duplication of respondents across sources? Validity of sample in projects where we use several sources is ensured through the requirement of proof of identity, ability to re-contact, digital fingerprinting, IP address capture and validation, fraud detection, speed traps, and unique variables assigned to each respondent to ensure that de- duplication occurs prior to data handoff to the client. 4. Are your sample source(s) used solely for market research? If not, what other purposes are they used for? We are a 100% research only panel. 5. How do you source groups that may be hard-to-reach on the Internet? ClearVoice Research owns and operates an internal phone room with dialers and recruiters for connecting with hard to reach groups, should that be needed for specific sampling projects. Our panel is census representative so we have capabilities among nearly all hard to source groups. When we need additional or supplemental niche and international sample, we source these hard-to- reach segments through partnerships with companies that own unique databases of individuals in desirable niches and recruit those members into our panel, typically on a revenue sharing basis with those partners. Additionally, we are able to leverage our internal polling tool to ask questions ‘on the fly’ all while building longitudinal profiles on our members. This functionality allows us to pre-target respondents based on polling questions which helps us to drive the incidence rate for certain projects up by asking specific term points before the survey launches. We capture more than 250 data points per panelist on initial registration. We are always interested in understanding what segments our clients find ‘hard-to-reach’ and will actively pursue panelists in those segments to fill the need if our panel does not have a representative set for that segment. 6. If, on a particular project, you need to supplement your sample(s) with sample(s) from other providers, how do you select those partners? Is it your policy to notify a client in advance when using a third party provider? We always seek client consent prior to utilizing outside sample providers. All supplementation through outside partners, as well as other sister companies have flash cookies assigned and goes through our IP address location verification to ensure unique survey responses and de-duplication. 7. What steps do you take to achieve a representative sample of the target population? ClearVoice can achieve inbound or outbound representative balancing. We create quota groups based on client selected demographics and can monitor invitations, starts or completes across these quota groups. 8. Do you employ a survey router? ClearVoice is in the final stages of testing its custom built survey router. We expect to begin deployment of the survey router to our panelists by August 2014. 9. If you use a router: Please describe the allocation process within your router. How do you decide which surveys might be considered for a respondent? On what priority basis are respondents allocated to surveys? Once ClearVoice deploys its survey router the allocation process will be based on a propriety code that our developers created to determine which projects are beneficial for our clients in both a financial and duration basis. 10. If you use a router: What measures do you take to guard against, or mitigate, any bias arising from employing a router? How do you measure and report any bias? Once ClearVoice deploys its survey router, we plan on having hourly reports showing quota ranks to ensure that all of our clients and projects are treated equally inside the router. 11. If you use a router: Who in your company sets the parameters of the router? Is it a dedicated team or individual project managers? ClearVoice has a dedicated technology team that is based in Jacksonville, Florida that is in charge of setting the parameters of the router and making adjustments on a daily basis. While feedback from project managers will certainly be welcome, ultimately our impartial developers who are not privy to client financial. 12. What profiling data is held on respondents? How is it done? How does this differ across sample sources? How is it kept up-to-date? If no relevant profiling data is held, how are low incidence projects dealt with? Full demographic and buyer behavior profiles are collected. In addition we also collect profile information on employment, autos, technology and media consumption, gaming, ailments, CPG use, travel & leisure activities, mobile devices, mobile browsing, and mobile operating systems. Profiles are available for updating to our members at all times. We actively request that members update their profiles when any changes occur in their lives. We also send them a yearly reminder on their birthday to update their profiles. We leverage the MKTG Inc. research on research profiling survey as a quality scoring mechanism for most of our active panelists. For Web Intercept respondents we ensure that we are able to verify their identity through our third- party partner and that we have the ability to re-contact them on an as needed basis. In addition, we make best efforts to empanel all Web Intercept respondents. 13. Please describe your survey invitation process. What is the proposition that people are offered to take part in individual surveys? What information about the project itself is given in the process? Apart from direct invitations to specific surveys (or to a router), what other means of invitation to surveys are respondents exposed to? You should note that not all invitations to participate take the form of emails. Panelists are invited to participate via email invitations. They are told the Survey Length, Reward Offered, Sweepstakes Entry Information and one to two sentence descriptions of the survey they will partake in. In addition to individual survey invites, we have begun testing a Daily Digest for some of our panels where the panelists receive one email a day listing all of the available survey opportunities at that moment. Finally, panelists are able to login to their accounts at any time and view all available surveys on their member dashboards. Here is an example survey: 14. Please describe the incentives that respondents are offered for taking part in your surveys. How does this differ by sample source, by interview length, by respondent characteristics? On a majority of our panels, our panelists have the opportunity to choose between redeeming their earned cash rewards for Amazon.com gift codes, Dining Dough Gift Certificates or placing the funds on a Payoneer MasterCard Debit Card. Panelists may redeem rewards in $10 increments. For verified doctors and medical professionals on our Physicians Round Table panel, we offer the choice of Swift MasterCard Debit Card or PayPal as the reward option. Incentive amounts are adjusted based on survey length and target audience. Higher value panelists including IT, B2B, and minorities generally receive a higher incentive to maximize response. 15. What information about a project do you need in order to give an accurate estimate of feasibility using your own resources? We ask that when clients reach out to us for estimates of feasibility that they provide: Targeted Demographics Survey Length Incidence among targeted demographics Incidence among general population (if available) Screening criteria Time in field Desired Budget 16. Do you measure respondent satisfaction? Is this information made available to clients? Part of the validation process for all panelists was to take a brief over-the-phone survey asking them what they liked and disliked about our panel, which competitor survey panels they preferred better, and what we could do to improve.
Load more

Recommended publications
  • Esomar/Grbn Guideline for Online Sample Quality
    ESOMAR/GRBN GUIDELINE FOR ONLINE SAMPLE QUALITY ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE ESOMAR, the World Association for Social, Opinion and Market Research, is the essential organisation for encouraging, advancing and elevating market research: www.esomar.org. GRBN, the Global Research Business Network, connects 38 research associations and over 3500 research businesses on five continents: www.grbn.org. © 2015 ESOMAR and GRBN. Issued February 2015. This Guideline is drafted in English and the English text is the definitive version. The text may be copied, distributed and transmitted under the condition that appropriate attribution is made and the following notice is included “© 2015 ESOMAR and GRBN”. 2 ESOMAR GRBN ONLINE SAMPLE QUALITY GUIDELINE CONTENTS 1 INTRODUCTION AND SCOPE ................................................................................................... 4 2 DEFINITIONS .............................................................................................................................. 4 3 KEY REQUIREMENTS ................................................................................................................ 6 3.1 The claimed identity of each research participant should be validated. .................................................. 6 3.2 Providers must ensure that no research participant completes the same survey more than once ......... 8 3.3 Research participant engagement should be measured and reported on ............................................... 9 3.4 The identity and personal
    [Show full text]
  • EFAMRO / ESOMAR Position Statement on the Proposal for an Eprivacy Regulation —
    EFAMRO / ESOMAR Position Statement on the Proposal for an ePrivacy Regulation — April 2017 EFAMRO/ESOMAR Position Statement on the Proposal for an ePrivacy Regulation April 2017 00. Table of contents P3 1. About EFAMRO and ESOMAR 2. Key recommendations P3 P4 3. Overview P5 4. Audience measurement research P7 5. Telephone and online research P10 6. GDPR framework for research purposes 7. List of proposed amendments P11 a. Recitals P11 b. Articles P13 2 EFAMRO/ESOMAR Position Statement on the Proposal for an ePrivacy Regulation April 2017 01. About EFAMRO and ESOMAR This position statement is submitted In particular our sector produces research on behalf of EFAMRO, the European outcomes that guide decisions of public authorities (e.g. the Eurobarometer), the non- Research Federation, and ESOMAR, profit sector including charities (e.g. political the World Association for Data, opinion polling), and business (e.g. satisfaction Research and Insights. In Europe, we surveys, product improvement research). represent the market, opinion and In a society increasingly driven by data, our profession ensures the application of appropriate social research and data analytics methodologies, rigour and provenance controls sectors, accounting for an annual thus safeguarding access to quality, relevant, turnover of €15.51 billion1. reliable, and aggregated data sets. These data sets lead to better decision making, inform targeted and cost-effective public policy, and 1 support economic development - leading to ESOMAR Global Market Research 2016 growth and jobs. 02. Key Recommendations We support the proposal for an ePrivacy Amendment of Article 8 and Recital 21 to enable Regulation to replace the ePrivacy Directive as research organisations that comply with Article this will help to create a level playing field in a true 89 of the General Data Protection Regulation European Digital Single Market whilst increasing (GDPR) to continue conducting independent the legal certainty for organisations operating in audience measurement research activities for different EU member states.
    [Show full text]
  • Esomar Guideline on Social Media Research
    ESOMAR GUIDELINE ON SOCIAL MEDIA RESEARCH World Research Codes and Guidelines 1 | World Research Codes and Guidelines All ESOMAR world research codes and guidelines, including latest updates, are available online at www.esomar.org © 2011 ESOMAR. All rights reserved. Issued July 2011 No part of this publication may be reproduced or copied in any form or by any means, or translated, without the prior permission in writing of ESOMAR. ESOMAR codes and guidelines are drafted in English and the English texts are the definitive versions. 2 | World Research Codes and Guidelines ESOMAR GUIDELINE ON SOCIAL MEDIA RESEARCH CONTENTS 1. INTRODUCTION 3 1.1 Scope 3 1.2 Definitions 3 2. KEY PRINCIPLES 4 2.1 Distinguishing market, social and opinion research as a purpose 4 2.2 Conforming to law 5 2.3 Consent and notification 6 2.4 Protecting identifiable data 6 2.5 Ensuring no harm 7 2.6 Children 7 2.7 Reputation of the industry 8 2.8 Reporting 8 3. SOME SPECIFIC RECOMMENDATIONS 8 FOR CERTAIN SOCIAL MEDIA 3.1 Defining social media areas 8 3.2 Private social media areas issues 8 3.3 Market research social media areas issues 9 4. FURTHER INFORMATION 9 Appendix 1: Key fundamentals of the ICC/ESOMAR Code 10 Appendix 2: Contract/Policy advice with sub-contractors/third party suppliers of SMR 10 3 | World Research Codes and Guidelines 1. INTRODUCTION The evolution of social media in recent years has changed the way that hundreds of millions of people share information about themselves around the world. The concept of consumers generating their own content on the internet has become ubiquitous.
    [Show full text]
  • Solvay 224 Avenue Louise 1050 Brussels
    Mobilise! Incorporating Mobile Phones in Social and Policy-oriented Surveys ALEC M GALLUP FUTURE OF 1SURVEY RESEARCH FORUM 14 October, 2009 Hôtel Solvay 224 Avenue Louise 1050 Brussels % Dear Attendee, Mobile phones have had a remarkable impact on the world in a relatively short period of time. In all surveys, the overriding consideration is to reach all members of the public, young or old, male or female, employed or self- employed. In the nineties, fixed-line telephone coverage reached almost saturation point, but times are changing. In Europe, countries such as Finland and the Czech Republic now have a majority of citizens who are "mobile-only". Furthermore, as mobile phone ownership and usage is currently higher among certain groups, such as younger members of the population, the potential arises for mobile-phone non- coverage bias. This was a topic widely debated during the 2004 US Presidential election. Further discussion and research on the topic is vital. That's why Gallup has brought together the world's leading experts to thrash out issues that will undoubtedly impact the future of social research. Earlier this year, we were saddened by the death of Alec Gallup, a consummate polling professional who served the company for 60 years. If he was still with us, he would be watching the increase of the mobile-phone population with interest. Alec Gallup understood polling from A to Z and he knew that that the future of survey research depended on methodologies that would continue to give an equal opportunity of being polled … to all members of the public Bi-annual series of seminars: Future of Surveys We would therefore like to welcome you to "The 1st Alec Gallup Future of Survey Research Forum: Incorporating Mobile Phones in Social and Policy-oriented Surveys.
    [Show full text]
  • Management of COVID-19 Measures
    ESOMAR Statement: The role of Data, Research and Insights community in supporting global crisis and post-crisis management of Covid19 measures. Key recommendations to facilitate access and dissemination of our expertise Research has always been the cornerstone of informed decisions; why not lean on that expertise now and ensure evidence-based decision making and accelerate the termination of the crisis and the recovery post-crisis? For these reasons, ESOMAR is calling upon business leaders who commission research, national government leaders, international bodies, and the business community to take these following steps: 1. Maintain the current levels of funding and reallocate research spend to help improve our knowledge and evidence-base on Covid-19 related measures; 2. Enact government funding programmes to specifically support collaboration on Covid-19 thematic research for the general interest; 3. Issue immediately calls for tender to conduct comprehensive and wide-ranging social research by researchers that abide to the principles of accepted codes of conduct governing market, opinion, and social research; 4. Support our measures to collate and disseminate research expertise for the general public interest; 5. Establish multi-disciplinary research expert groups composed of academics, private experts and government representatives to provide up-to-date research expertise on the impact of the crisis and to support communication efforts both during and after the crisis has passed; 6. Work with these expert groups to evaluate and use the insights to inform government strategies moving forward. The research community stands ready to act in support of the general public interest. Page 2 A unique context, a watershed moment Our world is currently facing a watershed on the immediate crisis management moment.
    [Show full text]
  • ESOMAR Questions to Help Social Media Research Buyers
    Briefing questions when considering tools and services for unstructured data—text, images, audio, and video August 17, 2018 © 2018 ESOMAR. All rights reserved. Issued ?? 2018. No part of this publication may be reproduced or copied in any form or by any means, or translated, without the prior permission in writing of ESOMAR. ESOMAR codes, guidelines and similar documents are drafted in English and the English texts are the definitive versions. INTRODUCTION ............................................................................................................................................ 3 COMPANY PROFILE AND CAPABILITIES ................................................................................................... 3 DATA SOURCES AND TYPES ..................................................................................................................... 3 SOFTWARE DESIGN AND CAPABILITIES .................................................................................................. 4 DATA QUALITY AND VALIDATION .............................................................................................................. 6 GUIDANCE ON PROFESSIONAL STANDARDS ......................................................................................... 9 PROJECT TEAM ............................................................................................................................................ 9 2 INTRODUCTION In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended
    [Show full text]
  • CONGRESS 2015 ESOMAR Is the Essential Organisation for Dublin / 27 - 30 September Encouraging, Advancing and Elevating Market Research Worldwide
    CONGRESS 2015 ESOMAR is the essential organisation for Dublin / 27 - 30 September encouraging, advancing and elevating market research worldwide. R e v e l a t i o n s Programme www.esomar.org ViSit thE ESOMAR Desk for any iNformation yOu GEtting tO thE ESOMAR Congress venuE, thE CCD may need AbOut Congress 2015 – RevelAtions WiFi WiFi We are happy to announce that there will be Wifi throughout the entire event at the We are happy to announce that there will be Wifi throughout the entire event at the Convention Centre Dublin. Convention Centre Dublin. Network name: ESOMAR Congress Network name: ESOMAR Congress Password: revelations Password: revelations to ensure fast browsing for all our delegates, please refrain from connecting more to ensure fast browsing for all our delegates, please refrain from connecting more than one device at a time! thank you. than one device at a time! thank you. bY RAiL WORkShOp regiStratiOn hOurs: the Convention Centre Dublin is less than ten minutes from Dublin’s two mainline railway stations, Connolly and heuston. the DARt rail line runs through Dublin city Sunday, 27 September 07.45 – 08.30 centre and services stations ten minutes’ walk from the CCD. the LUAS red line runs directly behind the CCD and links downtown Dublin, Connolly and heuston railway stations. COngress regiStratiOn hOurs: bY BUS Sunday, 27 September 15.00 – 21.00 Dublin bus offers the Airlink 747 to Dublin Airport, which stops outside the CCD. Monday, 28 September 07.45 – 19.45 they also provide a high frequency city bus service. tuesday, 29 September 07.45 – 18.15 bY CAR the CCD is only minutes from the Port tunnel with connections to the upgraded ExhibitiOn OpEning hOurs: M50 motorway.
    [Show full text]
  • Riding the Value Shift in Market Research
    CONGRESS 2010 RIDING THE VALUE SHIFT IN MARKET RESEARCH ONLY THE PARANOID SURVIVE David G. Bakken Published by ESOMAR: September 2010 First presented at: Congress 2010 Copyright © ESOMAR 2010. All rights reserved. ISBN 92-831-0244-4 CONGRESS 2010 PART 4 / THE DISCUSSION SPACE ABOUT ESOMAR ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With approximately 5000 members in over 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industryspecific and thematic events, publications and communications, as well as actively advocating self- regulation and the worldwide code of practice. ESOMAR was founded in 1948. ABOUT ESOMAR MEMBERSHIP ESOMAR is open to everyone, all over the world, who believes that high quality research improves the way businesses make decisions. Our members are active in a wide range of industries and come from a variety of professional backgrounds, including research, marketing, advertising and media. Membership benefits include the right to be listed in the ESOMAR Directories of Research Organisations and to use the ESOMAR Membership mark, plus access to a range of publications (either free of charge or with discount) and registration to all standard events, including the Annual Congress, at preferential Members’ rates. Members have the opportunity to attend and speak at conferences or take part in workshops. At all events the emphasis is on exchanging ideas, learning about latest developments and best practice and networking with other professionals in marketing, advertising and research.
    [Show full text]
  • Intelligent Insights
    INTELLIGENT INSIGHTS Introducing ourselves January 2021 2 OUR VALUES To us, interviewing is all about getting the bigger picture. INDEPENDENCE INTELLIGENT MARKET RESEARCH FAIRNESS Political and economic Decision-based questions No standard tools but independence and clear recommendations customized research designs TRADITION LIGHT BULB MOMENTS APPRECIATING RESPONDENTS Decades of experience in Reveal hidden aspects An appreciative approach with participants quantitative and qualitative research through surprising insights leads to high-quality results STRATEGIC REPOSITIONING EXPLORING CUSTOMERS Integrated approaches, innovative methods, Valuable insights into the thinking state-of-the-art evaluation and survey and emotions of respondents technologies EFFICIENCY CONSUMER PSYCHOLOGY We solely inquire about aspects that lead to a Comprehensive knowledge of psychological better understanding of the market theories and survey procedures 3 OUR SKILLS A passion for research, based on a solid foundation of experience and knowledge. EXPERIENCE EXPERTISE QUALITY ASSURANCE INNOVATION . In 1949, Gallup was founded as . Interdisciplinary team . Compliance with applicable . State-of-the-art survey the first Austrian market and (sociologists, psychologists, professional ethics of the VMÖ technology opinion research institute, publicists, political scientists, (Austrian Market Research (online panel certified to ISO, followed by the Austrian Institute economists and statisticians) Association) and ESOMAR CATI studio employing the RLD for Motivation Research in 1967 method, mobile research, . High level of professional . Compliance with data protection tablets with GPS receiver) . Comprehensive and expertise and long-lasting regulations of the current Data interdisciplinary databases and company affiliation by Protection Act in Austria . Modern analysis programmes comparative values (e.g., employees . Quality assurance at all . Development of proprietary 15,000 impact tests on .
    [Show full text]
  • Ethnic and Cultural Surveys
    ESOMAR Research World Article Ethnic and cuLturaL surVeys Challenges and best practice By Leendert de Voogd Published by ESOMAR: December 2007 First presented in: Research World Copyright © ESOMAR 2007. All rights reserved. ISSN: 1567-3073 www.esomar.org ESOMAR Research World Article ABOUT ESOMAR ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With over 4,500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. ESOMAR was founded in 1948. ABOUT ESOMAR MEMBERSHIP ESOMAR is open to everyone, all over the world, who believes that high quality research improves the way businesses make decisions. Our members are active in a wide range of industries and come from a variety of professional backgrounds, including research, marketing, advertising and media. ESOMAR members, as well as their company contact details, are listed in the ESOMAR Directory of Members. Members agree to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world. Membership benefits include the right to be listed in the ESOMAR Directory of Research Organisations and exclusive use of the ESOMAR Membership Mark. Registration to all ESOMAR events, including the Annual Congress, is available at preferential Members’ rates as well.
    [Show full text]
  • Guide on Distinguishing Market Research from Other Data Collection Activities
    GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES All ESOMAR world research codes and guidelines, including latest updates, are available online at www.esomar.org © 2009 ESOMAR. All rights reserved. Last revised March 2009 No part of this publication may be reproduced or copied in any form or by any means, or translated, without the prior permission in writing of ESOMAR. ESOMAR codes and guidelines are drafted in English and the English texts are the definitive versions. ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES CONTENTS 1. Summary 2 2. Defining the distinction 2 3. Key points in the new ICC/ESOMAR Code 4 4. Implications for the activities of research companies and researchers 5 5. Future risk assessment 7 6. Additional advice 7 ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES ESOMAR WORLD RESEARCH CODES & GUIDELINES GUIDE ON DISTINGUISHING MARKET RESEARCH FROM OTHER DATA COLLECTION ACTIVITIES 1. SUMMARY respondents to allow follow-up, or product offers. The ICC/ESOMAR International Code on Market and Social Research has When part of the intention in conduct- always included a requirement for ing a survey is to pass on identified members to maintain the distinction data to the client to be used for market- between market research and com- ing purposes, it must not be introduced mercial activities such as advertising, to respondents as market research sales promotion, direct marketing and it must follow the legal framework and direct selling.
    [Show full text]
  • City Research Online
    City Research Online City, University of London Institutional Repository Citation: Butt, S., Widdop, S. and Winstone, E. (2016). The Role of High Quality Surveys in Political Science Research. In: Keman, H. (Ed.), Handbook of Research Methods and Applications in Political Science. (pp. 262-280). Cheltenham, UK: Edward Elgar Publishing. ISBN 9781784710811 This is the accepted version of the paper. This version of the publication may differ from the final published version. Permanent repository link: https://openaccess.city.ac.uk/id/eprint/17426/ Link to published version: Copyright: City Research Online aims to make research outputs of City, University of London available to a wider audience. Copyright and Moral Rights remain with the author(s) and/or copyright holders. URLs from City Research Online may be freely distributed and linked to. Reuse: Copies of full items can be used for personal research or study, educational, or not-for-profit purposes without prior permission or charge. Provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. City Research Online: http://openaccess.city.ac.uk/ [email protected] 328 The role of high-quality surveys in political science research Sarah Butt, Sally Widdop and Lizzy Winstone 1 INTRODUCTION Surveys have become one of the most commonly used methods of quantitative data collection in the social sciences. They provide researchers with the means to collect systematic micro- data on the attitudes, beliefs and behaviors of a range of individual actors including (but not limited to) the general public, voters, political activists and elected officials.
    [Show full text]