Intelligent Insights

INTELLIGENT INSIGHTS

Introducing ourselves

January 2021 2 OUR VALUES

To us, interviewing is all about getting the bigger picture.

INDEPENDENCE INTELLIGENT MARKET RESEARCH FAIRNESS Political and economic Decision-based questions No standard tools but independence and clear recommendations customized research designs

TRADITION LIGHT BULB MOMENTS APPRECIATING RESPONDENTS Decades of experience in Reveal hidden aspects An appreciative approach with participants quantitative and qualitative research through surprising insights leads to high-quality results

STRATEGIC REPOSITIONING EXPLORING CUSTOMERS Integrated approaches, innovative methods, Valuable insights into the thinking state-of-the-art evaluation and survey and emotions of respondents technologies

EFFICIENCY CONSUMER PSYCHOLOGY We solely inquire about aspects that lead to a Comprehensive knowledge of psychological better understanding of the market theories and survey procedures 3 OUR SKILLS

A passion for research, based on a solid foundation of experience and knowledge.

EXPERIENCE EXPERTISE QUALITY ASSURANCE INNOVATION

. In 1949, Gallup was founded as . Interdisciplinary team . Compliance with applicable . State-of-the-art survey the first Austrian market and (sociologists, psychologists, professional ethics of the VMÖ technology opinion research institute, publicists, political scientists, (Austrian Market Research (online panel certified to ISO, followed by the Austrian Institute economists and statisticians) Association) and ESOMAR CATI studio employing the RLD for Motivation Research in 1967 method, mobile research, . High level of professional . Compliance with data protection tablets with GPS receiver) . Comprehensive and expertise and long-lasting regulations of the current Data interdisciplinary databases and company affiliation by Protection Act in Austria . Modern analysis programmes comparative values (e.g., employees . Quality assurance at all . Development of proprietary 15,000 impact tests on . Networks with various research company levels (field study, models advertising efficiency) institutes supervision of surveys, . Combination of traditional . Thorough understanding of evaluation) . Lecture activities at universities methods and new concepts Austrian markets and technical colleges . Documentation and reporting of . Innovation development with . Experience with multinational studies start-ups and well-established clients . Certifications (e.g., ISO 26362 research institutes certification of online panel) . Continuing education 4 OUR RESEARCH TOPICS

Our interdisciplinary structure allows for diverse research topics, questions and research interests.

EVALUATION STUDIES RETAIL RESEARCH CONCEPT RESEARCH Evaluation of activities in various fields of public Positioning analyses, industry tracking, multi- Identifying ideas with high/low acceptance and interest (politics, labour market, environmental channel retail studies, flyer analyses, advertising generating new ideas protection, etc.) monitoring, Gallup CX Radar (exclusive)

MARKETING – MEDIA RESEARCH OPINION RESEARCH PRODUCTS/BRANDS/MARKETS Popularity of media, frequency of use, Collecting insights, opinions, moods and desires Concept tests, product research, brand research, satisfaction with contents, acceptance of of the general public, political research, price research, sales research advertising media Eurobarometer (exclusive)

MOTIVATION RESEARCH ORGANISATIONAL AND EMPLOYEE STAKEHOLDER ANALYSES RESEARCH Determining relevant consumer choice motives Quantitative and qualitative stakeholder analyses while taking into account contextual factors and Employee surveys, management surveys, to determine resistance against the project and psychological motive models employee surveys vs. customer satisfaction, identify promoters and supporters employer branding

ADVERTISING AND COMMUNICATIONS TARGET GROUP RESEARCH RESEARCH Customer satisfaction analyses, KANO analysis, Pre-tests/advertising media tests, Gallup customer segmentation, establishing typologies advertising monitoring, Gallup impact test (exclusive), comprehensive benchmarks 5 EXCLUSIVELY BY GALLUP

One of our unique selling points in the Austrian market research sector is the consistent development of our very own solutions.

GALLUP OMNIBUS EUROBAROMETER INSPIRATION PRACTICE

1,000 respondents, representative of the Austrian Face-to-face interviews with 1,000 Austrians, An open innovation tool by gallup.digital.research population aged 14 and over nine times a year Enables the creation of a vast number of ideas Personal interviews (CAPI = Computer-Assisted Surveys on the social situation of citizens as well within a very short time Personal Interviewing) in households as social and political opinions on central EU- Suitable for the development of new products, related topics services and concepts

IMPACT TEST BRAIN ATTENTION RATING (BAR) GALLUP CX RADAR Quick and reliable measuring of the impact of A scientific method using findings of cognitive Gallup CX Radar is a diagnostic tool for quick advertising campaigns after their deployment in psychology and simple analysis of the customer experience an advertising environment status of a company. Analysis of neurological processing by means of High-quality results thanks to our proprietary eye tracking and psychological explorations It focusses on the key customer experience online panel metrics for evaluating customer loyalty and revenue performance: Customer Satisfaction, Customer Retention, Net Easy Score, Net Promoter Score, etc.

This approach provides a holistic and comprehensive picture of the customer experience status. 6 OUR RESEARCH METHODS

As a full-service institute, we can profit from a comprehensive pool of methods.

QUANTITATIVE METHODS QUALITATIVE METHODS MIXED METHODS SMART RESEARCH

. Face-to-face interviews . Group discussions/focus groups . The parallel design . Quantitative online research . Telephone interviews . Creativity workshops . The in-depth, sequential design . Online group discussions plus projective methods . Written surveys . In-depth interviews . The general, sequential design . Interactive in-depth interviews . Online surveys . Indirect/projective methods . The transfer design . Online diaries . Mystery shopping . Ethnographic research . Gallup electronic focus groups . Online content analysis . Omnibus (multi-topic surveys) . Motive analyses . Online inspiration practice . Measuring of emotions (generation of new ideas and . Equipment-based methods concepts) . Experience milieus . E-commerce research . Consumer typology . Website usability tests . Desk/secondary research 7 OUR SURVEY PROCEDURES

Consolidated strategies.

Thanks to our internal, professionally run field department, we are able to guarantee the highest quality of our results. This allows for a proper implementation of the data collection process, flexible access to ongoing projects and timely interventions when difficulties arise.

QUALITATIVE FACE-TO-FACE TELEPHONE DIGITAL RESEARCH WRITTEN SURVEYS RESEARCH INTERVIEWS INTERVIEWS AND ONLINE PANEL DEPARTMENT 8 FACE-TO-FACE INTERVIEWS

Social interaction allows for sophisticated study designs and high complexity in content and language.

. Gallup has one of the largest face-to-face fields in Austria (up to 50,000 personal interviews per year on a national level)

. Traditional paper-pencil and CAPI interviews as well as self-completion questionnaires

. Different sampling procedures (random route, quota method)

. Wide range of survey methods (mystery shopping, household surveys, nationwide representative surveys, omnibus surveys, etc.)

. Elimination of possible influences through the interviewer by means of interviewer aptitude tests and trainings as well as continuous quality control throughout the field study phase (control calls, tracking via tablets with GPS receiver)

. Gallup is the conducting institute for Eurobarometer face-to-face interviews in Austria 9 TELEPHONE INTERVIEWS

We conduct population-representative surveys via landline and mobile phone.

. Monitored interviews, project-related briefings and trainings held by supervisors

. Austrian telephone participants are chosen on a random basis by means of the RLD method (based on AAPOR standards) 10 WRITTEN SURVEYS

Anonymity prevents the tendency of giving socially accepted answers on sensitive issues.

. The questionnaire is sent by mail and independently completed by the respondent

. Avoidance of any influence by the interviewer, highly standardised interview situations

. Target-group-specific questionnaire design for high response rate (optimum length, high linguistic precision)

. Support through telephone hotlines and email address 11 SMART RESEARCH

Our online procedures combine state-of-the-art technology with methodical expertise in digital and offline research.

. Our proprietary online survey platform gallupforum is certified to ISO 26362 and enables fast quantitative and qualitative surveys

. The international standard ISO 26362 for access panels which is enforced since 2009, defines standards regarding data quality and security, technical and organisational procedures and processes as well as panelist privacy protection

. Continuous quality assurance measures: prevention of multiple and incorrect registrations, panel maintenance, determination of speeders, straight liners, browser fingerprinting, etc.

. E-commerce research comprises analysis of online consumer behaviour, online shop design, coordination of various distribution channels (cross-channel, multi-channel, omni-channel)

. Analysis of website usability is the key to success for web-oriented brand building as well as customer recruitment and retention

. Throughout the field study period, customers can follow the response behaviour online 12 QUALITATIVE STUDY RECRUITMENT

Due to small sample sizes, qualitative research requires a careful selection process.

. Different recruitment strategies can be used to reach different target groups and to compensate for any bias of individual recruitment channels

. Recruitment process: . Direct research strategies (web presence, directories, advertisements) . On-site recruitment (e.g., street recruitment, at the POS, etc.) . Pyramid scheme and gatekeepers . Disseminators . Online panel gallupforum

. Quality assurance measures: maintenance and updating of respondent database, precise participant screening and monitoring of participation frequency 13 OUR FACILITIES

Interior designs have a significant influence on mood and motivation. We provide an ideal atmosphere for discussions for our customers and respondents.

. Group discussions and interviews are conducted in our studio (Lobkowitzplatz 1, 1010 Vienna)

. The discussion rooms accommodate approx. 14 participants and provide extensive technical equipment: . Smart TV, DVD . Projector . Internet/WiFi . Suitable for electronic focus groups . Suitable for video streaming . Suitable for focus vision . Suitable for simultaneous interpreting

. The observation room accommodates approx. 12 people and is equipped with a one-way mirror, air conditioning and WiFi internet access 14 OUR NETWORK

Close cooperation on a national and international level allows for continuous enhancement of our knowledge and expertise.

MEMBERSHIPS . ESOMAR member since 1970 . GIA member since 1947 (Worldwide Independent Network of Market Research/Gallup International) . MRS member (Market Research Society) London, since 03/2015 (Michael Nitsche) . VMÖ (Verband der Marktforscher Österreichs - Austrian Market Research Association) . VdMI (Verband der Markt- und Meinungsforschungsinstitute Österreichs - Association of Austrian Market and Opinion Research Institutes)

NATIONAL COLLABORATIONS . Fritz-Karmasin-Verein (scientific society for the promotion and development of empirical communications research) . Prof. DDr. Matthias Karmasin, professor at the Department of Media and Communications at the University of Klagenfurt . Vienna University of Economics and Business . University of Vienna . WWG (Österreichische Werbewissenschaftliche Gesellschaft - Austrian Association of Advertising Sciences of the Vienna University of Economics and Business) / Gallup Top Ten . WIFO (Österreichisches Institut für Wirtschaftsforschung Wien - Austrian Institute of Economic Research Vienna) . Presseclub Concordia . Medienhaus Wien

INTERNATIONAL COLLABORATIONS . MARECO Institute (Polen, CZ, Ungarn) . Gallup International Association . GapFish Berlin 15 OUR CREDENTIALS

ENERGY C&A Mode CULTURAL Diverse österreichische Frauengesundheit MEDIA, PUBLISHERS Wirtschaftsblatt Nestlé Tetra Pak EVN dm INSTITUTIONS Gemeinden Wiener Rotes Kreuz AND AGENCIES WK NÖ Neuburger Treibacher Industrie AG e-control Dorotheum Bregenzer Festspiele Europäische Union Wiener Stadtwerke AKM WK Wien NÖM Vaillant Energie Burgenland Eduscho Deutsche Oper Fachverband Metall Wiener Wohnen AHVV Young & Rubicam Ölz Bäckerei w&p Kalk IG Windkraft Frey Wille Kulturabteilung der Fonds der Wiener WIFI DDFG Zeit für mich Ottakringer Wietersdorfer Alpacem Südtiroler Kaufmannschaft Klima- und Energiefonds Fussl Modestrasse WKÖ Demner, Merlicek & FOOD, BEVERAGES Pernod Ricard TOURISM AND Landesregierung Fonds Soziales Wien Bergmann OMV Hartlauer Wohnservice Wien AND TOBACCO Philadelphia ENTERTAINMENT Österreichische IIR Die Presse Alnatura Aida Cruises Österreichische Hervis Bundestheater MEDICAL AND Rauch Kuratorium für Feibra Energieagentur Hofer BEAUTY Ankerbrot Römerquelle Casinos Austria Pierre Boulez Saal Verkehrssicherheit Österreichs Energie Amgen Goldbach Media Bahlsen GastroObsearcher Honda Sächsische Suchard Finessa Landgericht Wels JWT Salzburg AG IKEA Staatstheater Astellas Pharma Berglandmilch Vöslauer GSM Gourmet LIF kabelplus SEL AG Kaufland Stiftung (Semperoper, Bayer Austria Bongrain DIENSTLEISTUNGEN Hofer Reisen MA 15 Verbund AG Staatsschauspiel) Beiersdorf Krone Verlag Campari Österr. Lotterien KIKA Gesundheitsdienst der GMS Gourmet Salzburger Festspiele loebell/nordberg FINANCE AND Leiner Stadt WIen BioPsych Coca Cola MyPlace Selfstorage Österr. Verkehrsbüro INSURANCE Semperoper Dresden Biopsychosocial Lowe GGK Libro Magistrat der Stadt Wien Darbo Österreichische Post Südtirol Marketing BAWAG/PSK Steinbruch St. Boehringer Ingelheim loys repositioning Lutz NÖ Landesakademie Delikatessa Simacek Facility Thomas Cook Austria Acredia Versicherungen Margarethen Borotalco Manstein Verlag Media-Saturn ÖGB Eckes Granini Attensam TUI Österreich Bank Austria Unicredit Vereinigte Bühnen Wien Cura Marketing Markenstern Strategie MERKUR Österreichischer Estyria Naturprodukt T-Mobile Urlaub am Bauernhof Bausparkasse Wien Museum Privatklinik Goldenes marketmind Metro Cash & Carry Gemeindebund Heidi Chocolat TECHNOLOGY AND Verband der Tanzlehrer Wüstenrot Wiener Konzerthaus Kreuz McCann Erickson INDUSTRY Otto Versand ÖVP Iglo Austria TRAFFIC AND Discover INSTITUTIONS AND Hansaton Quality Austria media.at Barcotec TRANSPORT Pappas Gruppe ASSOCIATIONS Ja! Natürlich Helvetia Versicherung Johnson & Johnson Mediaprint BASF Asfinag Pearle SPÖ Jacobs Mastercard AMA Klosterfrau Healthcare Stadtforum Mediengruppe BIG AUA RWA Raiffeisen Amt der NÖ Japan Tobacco Münze Österreich Kwizda Pharma Österreich Cemex MTC Spar Landesregierung TÜV JOMO Österreichische LKH Medienhaus Wien Umweltbundesamt Julius Meinl Cisco ÖAMTC Nationalbank Unibail Rodamco ARGE Abfallwirtschaft Medical Nutrition News Verlagsgruppe Cramo ÖBB Unito Versand ARGE Industrielle Umweltdachverband Kelly's Paylife Merz Consumer Care oe24.at Kooperation und UNHCR Kontany Doka Industrie Postbus Raiffeisen ZEV Nah & Frisch Luftfahrttechnologie Moser Medical ORF Elektrolux VCÖ EDUCATION US Embassy Landhof Volksbanken ARGE Sicherheit und Novartis pkp BBDO Verband für Land- und LGV Frischgemüse E-Mobility VOR Wiener Städtische FH Wiener Neustadt Wirtschaft Forstwirtschaft Nutricia Advanced Profil Expert Elektro Med. Universität Graz Maggi COMMERCE Bundesministerien Reckitt Benckiser Projekt21 Verband Wiener Maresi Festo Adeg MedUni Wien Care Österreich Frauenhäuser Roche Austria Schlüsselverlag Konica WU Wien McDonald's Adler Modemärkte Caritas Verein Forum SALK Sky Österreich Milka RHI Backhausen Die Grünen Mobilkommunikation Takeda Pharma TBWA Mondelez Techem Messtechnik Billa Die Möwe Wiener Jugendrotkreuz Wyeth Lederle Tiroler Tageszeitung Terra Wiener Programm für Nespresso 16 MANAGEMENT

Michael Nitsche Dr. Mag. Andrea Fronaschütz Managing Director Chief Operating Officer and Partner and Partner Das Österreichische Gallup-Institut T +43-1-470 47 24-0 Commercial Court Vienna Bank Details: Our Products: Lobkowitzplatz 1  A-1010 Vienna [email protected] Registry No. 127162d Erste Bank Wien Gallup Impact Test www.gallup.at VAT Registration No. ATU 16058209 IBAN AT622011 1820 3523 8300 Gallup CX Radar LinkedIn Austrian Data Processing Register BIC GIBAATWWXXX Newsletter Registration No. 0098205