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Intelligent Insights

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Intelligent Insights INTELLIGENT INSIGHTS Introducing ourselves January 2021 2 OUR VALUES To us, interviewing is all about getting the bigger picture. INDEPENDENCE INTELLIGENT MARKET RESEARCH FAIRNESS Political and economic Decision-based questions No standard tools but independence and clear recommendations customized research designs TRADITION LIGHT BULB MOMENTS APPRECIATING RESPONDENTS Decades of experience in Reveal hidden aspects An appreciative approach with participants quantitative and qualitative research through surprising insights leads to high-quality results STRATEGIC REPOSITIONING EXPLORING CUSTOMERS Integrated approaches, innovative methods, Valuable insights into the thinking state-of-the-art evaluation and survey and emotions of respondents technologies EFFICIENCY CONSUMER PSYCHOLOGY We solely inquire about aspects that lead to a Comprehensive knowledge of psychological better understanding of the market theories and survey procedures 3 OUR SKILLS A passion for research, based on a solid foundation of experience and knowledge. EXPERIENCE EXPERTISE QUALITY ASSURANCE INNOVATION . In 1949, Gallup was founded as . Interdisciplinary team . Compliance with applicable . State-of-the-art survey the first Austrian market and (sociologists, psychologists, professional ethics of the VMÖ technology opinion research institute, publicists, political scientists, (Austrian Market Research (online panel certified to ISO, followed by the Austrian Institute economists and statisticians) Association) and ESOMAR CATI studio employing the RLD for Motivation Research in 1967 method, mobile research, . High level of professional . Compliance with data protection tablets with GPS receiver) . Comprehensive and expertise and long-lasting regulations of the current Data interdisciplinary databases and company affiliation by Protection Act in Austria . Modern analysis programmes comparative values (e.g., employees . Quality assurance at all . Development of proprietary 15,000 impact tests on . Networks with various research company levels (field study, models advertising efficiency) institutes supervision of surveys, . Combination of traditional . Thorough understanding of evaluation) . Lecture activities at universities methods and new concepts Austrian markets and technical colleges . Documentation and reporting of . Innovation development with . Experience with multinational studies start-ups and well-established clients . Certifications (e.g., ISO 26362 research institutes certification of online panel) . Continuing education 4 OUR RESEARCH TOPICS Our interdisciplinary structure allows for diverse research topics, questions and research interests. EVALUATION STUDIES RETAIL RESEARCH CONCEPT RESEARCH Evaluation of activities in various fields of public Positioning analyses, industry tracking, multi- Identifying ideas with high/low acceptance and interest (politics, labour market, environmental channel retail studies, flyer analyses, advertising generating new ideas protection, etc.) monitoring, Gallup CX Radar (exclusive) MARKETING – MEDIA RESEARCH OPINION RESEARCH PRODUCTS/BRANDS/MARKETS Popularity of media, frequency of use, Collecting insights, opinions, moods and desires Concept tests, product research, brand research, satisfaction with contents, acceptance of of the general public, political research, price research, sales research advertising media Eurobarometer (exclusive) MOTIVATION RESEARCH ORGANISATIONAL AND EMPLOYEE STAKEHOLDER ANALYSES RESEARCH Determining relevant consumer choice motives Quantitative and qualitative stakeholder analyses while taking into account contextual factors and Employee surveys, management surveys, to determine resistance against the project and psychological motive models employee surveys vs. customer satisfaction, identify promoters and supporters employer branding ADVERTISING AND COMMUNICATIONS TARGET GROUP RESEARCH RESEARCH Customer satisfaction analyses, KANO analysis, Pre-tests/advertising media tests, Gallup customer segmentation, establishing typologies advertising monitoring, Gallup impact test (exclusive), comprehensive benchmarks 5 EXCLUSIVELY BY GALLUP One of our unique selling points in the Austrian market research sector is the consistent development of our very own solutions. GALLUP OMNIBUS EUROBAROMETER INSPIRATION PRACTICE 1,000 respondents, representative of the Austrian Face-to-face interviews with 1,000 Austrians, An open innovation tool by gallup.digital.research population aged 14 and over nine times a year Enables the creation of a vast number of ideas Personal interviews (CAPI = Computer-Assisted Surveys on the social situation of citizens as well within a very short time Personal Interviewing) in households as social and political opinions on central EU- Suitable for the development of new products, related topics services and concepts IMPACT TEST BRAIN ATTENTION RATING (BAR) GALLUP CX RADAR Quick and reliable measuring of the impact of A scientific method using findings of cognitive Gallup CX Radar is a diagnostic tool for quick advertising campaigns after their deployment in psychology and simple analysis of the customer experience an advertising environment status of a company. Analysis of neurological processing by means of High-quality results thanks to our proprietary eye tracking and psychological explorations It focusses on the key customer experience online panel metrics for evaluating customer loyalty and revenue performance: Customer Satisfaction, Customer Retention, Net Easy Score, Net Promoter Score, etc. This approach provides a holistic and comprehensive picture of the customer experience status. 6 OUR RESEARCH METHODS As a full-service institute, we can profit from a comprehensive pool of methods. QUANTITATIVE METHODS QUALITATIVE METHODS MIXED METHODS SMART RESEARCH . Face-to-face interviews . Group discussions/focus groups . The parallel design . Quantitative online research . Telephone interviews . Creativity workshops . The in-depth, sequential design . Online group discussions plus projective methods . Written surveys . In-depth interviews . The general, sequential design . Interactive in-depth interviews . Online surveys . Indirect/projective methods . The transfer design . Online diaries . Mystery shopping . Ethnographic research . Gallup electronic focus groups . Online content analysis . Omnibus (multi-topic surveys) . Motive analyses . Online inspiration practice . Measuring of emotions (generation of new ideas and . Equipment-based methods concepts) . Experience milieus . E-commerce research . Consumer typology . Website usability tests . Desk/secondary research 7 OUR SURVEY PROCEDURES Consolidated strategies. Thanks to our internal, professionally run field department, we are able to guarantee the highest quality of our results. This allows for a proper implementation of the data collection process, flexible access to ongoing projects and timely interventions when difficulties arise. QUALITATIVE FACE-TO-FACE TELEPHONE DIGITAL RESEARCH WRITTEN SURVEYS RESEARCH INTERVIEWS INTERVIEWS AND ONLINE PANEL DEPARTMENT 8 FACE-TO-FACE INTERVIEWS Social interaction allows for sophisticated study designs and high complexity in content and language. Gallup has one of the largest face-to-face fields in Austria (up to 50,000 personal interviews per year on a national level) . Traditional paper-pencil and CAPI interviews as well as self-completion questionnaires . Different sampling procedures (random route, quota method) . Wide range of survey methods (mystery shopping, household surveys, nationwide representative surveys, omnibus surveys, etc.) . Elimination of possible influences through the interviewer by means of interviewer aptitude tests and trainings as well as continuous quality control throughout the field study phase (control calls, tracking via tablets with GPS receiver) . Gallup is the conducting institute for Eurobarometer face-to-face interviews in Austria 9 TELEPHONE INTERVIEWS We conduct population-representative surveys via landline and mobile phone. Monitored interviews, project-related briefings and trainings held by supervisors . Austrian telephone participants are chosen on a random basis by means of the RLD method (based on AAPOR standards) 10 WRITTEN SURVEYS Anonymity prevents the tendency of giving socially accepted answers on sensitive issues. The questionnaire is sent by mail and independently completed by the respondent . Avoidance of any influence by the interviewer, highly standardised interview situations . Target-group-specific questionnaire design for high response rate (optimum length, high linguistic precision) . Support through telephone hotlines and email address 11 SMART RESEARCH Our online procedures combine state-of-the-art technology with methodical expertise in digital and offline research. Our proprietary online survey platform gallupforum is certified to ISO 26362 and enables fast quantitative and qualitative surveys . The international standard ISO 26362 for access panels which is enforced since 2009, defines standards regarding data quality and security, technical and organisational procedures and processes as well as panelist privacy protection . Continuous quality assurance measures: prevention of multiple and incorrect registrations, panel maintenance, determination of speeders, straight liners, browser fingerprinting, etc. E-commerce research comprises analysis of online consumer behaviour, online shop design, coordination of various distribution channels (cross-channel, multi-channel, omni-channel) . Analysis of website usability
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